All posts by Kat Lee

Kat is a top writer and thought leader

Boffo Barbenheimer: Toy of Triumph and Top Bomb Flick Debut

Summer smash of unlikely pair

Huge box office unexpectedly this weekend for both films: $155 Million, which was the biggest of 2023 so far, for Barbie, while Oppenheimer raked in $80 Million.

The somewhat odd pairing, now known as “Barbenheimer” has become a double feature smash. Countless moviegoers found themselves torn between two strikingly different blockbusters, each boasting a vast ensemble of talent, the visionary touch of auteur directors, and simultaneous release dates.

Instead of choosing one over the other, they chose both. This resulted in “Barbie” and “Oppenheimer” being enjoyed as an unparalleled same-day double bill, transforming the anticipated box office clash into a historic cinematic experience.

What it means, if we ascribe meaning

The respective histories of the Barbie doll and the atomic bomb have continued to intersect and diverge in interesting ways since their inception.

The atomic bomb’s legacy is complex and profound. Its first use in warfare, in the bombings of Hiroshima and Nagasaki in August 1945, brought an end to World War II but at a staggering human cost.

This, combined with the subsequent nuclear arms race during the Cold War, led to the atomic bomb becoming a symbol of destruction and a deterrent against global conflict. However, the technology and knowledge gained also led to advancements in nuclear energy, providing a new, potent source of power.

J. Robert Oppenheimer, despite his pivotal role in the creation of the atomic bomb, became a vocal opponent of nuclear proliferation after witnessing its destructive power.

His life after the Manhattan Project was marked by his advocacy for the control of nuclear power and his regret about the weapon he had helped to create.

On the other hand, Barbie, launched by Ruth Handler in 1959, was initially met with skepticism but soon became a global phenomenon. Barbie was the first doll of its kind to have an adult body, breaking away from the tradition of childlike dolls. This new design was seen as a way for children, particularly girls, to imagine and role-play their futures.

As time went on, Barbie became more than a doll. It became a reflection of the changing social attitudes and norms. Despite facing criticism for promoting unrealistic body standards and perpetuating certain stereotypes, Barbie evolved with the times.

Mattel, the company that produces Barbie, has since made significant strides in inclusivity and representation, producing dolls with varying body types, ethnicities, careers, and backgrounds. Barbie dolls have been astronauts, presidents, and doctors, reflecting society’s changing views on women’s roles.

By 2020, Barbie was seen as a symbol of female empowerment and potential, far from the simplistic toy it was once considered. Its origin as a creation born out of a mother’s desire to provide a sense of normalcy and future for her children in a world overshadowed by war still resonates.

It is fascinating to see how two creations, both born out of the context of World War II, took such different paths. The atomic bomb and Barbie doll each represent contrasting aspects of the human experience – destruction and creation, despair and hope. Their histories serve as poignant reminders of the far-reaching impacts of the decisions and actions taken during tumultuous times.

What the stories accidentally intertwine

In the heart of 1943, the world was clouded in the dust and smoke of World War II. Far from the front lines, in a remote corner of New Mexico, an intense battle of the mind was raging, led by the enigmatic J. Robert Oppenheimer. A theoretical physicist, Oppenheimer was tasked with the mammoth responsibility of heading the Manhattan Project, a clandestine initiative to develop an atom bomb that could end the war.

Across the country, Ruth Handler, a humble young woman in Los Angeles, watched her two children, Barbara and Kenneth, play with makeshift toys. She could hardly escape the feeling of dread permeating the air as the radio hummed in the background with updates about the war. At this moment, an idea sparked in her mind – a vision of a doll, a symbol of hope and normalcy, something to distract and comfort children from the harsh realities of the world.

In Los Alamos, Oppenheimer and his team of brilliant minds worked against the ticking clock, racing to finish their devastating invention. With each passing day, Oppenheimer felt the weight of his actions – a burden as heavy as the nucleus at the heart of the project. He was crafting the potential destroyer of worlds, something so powerful, so irreversible, that the echo of its explosion would forever change the world.

While Oppenheimer grappled with the moral implications of his work, Handler busied herself in the creation of her vision. She was determined to bring her idea to life, a doll with adult features, something girls could dream through and play with, projecting their hopes and aspirations. Her friends and family thought her idea strange, but she pressed on, with a fierce determination in her heart.

Then came July 16, 1945. In the early hours of the morning, as dawn began to break, the world’s first atomic bomb, christened “Trinity,” was detonated in the New Mexico desert. Oppenheimer watched in horrified awe as the desert lit up with an unnatural light, an intense wave of heat followed by a deafening blast. As the mushroom cloud ascended, he quoted a verse from the Bhagavad Gita, “Now I am become Death, the destroyer of worlds.”

News of the atomic bomb’s successful testing spread like wildfire. People reacted with a cocktail of emotions – awe, fear, relief, and horror. Amidst this chaos, Ruth saw an opportunity. In the aftermath of this massive creation, she saw room for a smaller one – a beacon of hope.

In 1945, as the world started to piece itself together following the cessation of the worst war in human history, Handler went to work. She labored day and night, combining, crafting, refining, until finally, in 1959, Barbie was born – the doll Ruth had envisioned all those years ago. With its adult physique, fashionable clothes, and endless possibility for play, the doll was an instant success.

Barbie and the atom bomb, two creations born from the same era but of diametrically opposed intentions. One, a symbol of destruction, crafted in the shadows by a team of the world’s brightest scientists, and the other, a beacon of hope and innocence, created by a mother yearning for normalcy amidst chaos.

As the years passed, the legacy of both creations evolved. Barbie became a symbol of empowerment and possibilities for millions of girls worldwide. And as for the atom bomb, its terrifying power also paved the way for peaceful nuclear energy, highlighting the dual aspects of scientific advancement.

The narrative of Barbie and the atom bomb reflects the dual nature of human capability: our power to destroy and our ability to create hope in the shadow of devastation. It serves as a reminder of the choices we make and the impacts they have, for years and generations to come.

The Pristine Future: Why Science Fiction Abandons Oil and Fossil Fuels

The future is clean because all the oil is gone

In the realm of science fiction, visions of the future often gleam with pristine, utopian landscapes and gleaming cities.

One striking commonality among these futuristic portrayals is the conspicuous absence of oil and fossil fuels, the once-dominant energy sources of our present.

But why do sci-fi creators consistently envision a world where such primitive methods have been left behind? The answer lies in the belief that advanced technology and futuristic civilizations would never rely on such archaic energy sources.

The Dawn of Futuristic Energy

In the world of science fiction, the distant future is synonymous with breathtaking technological advancements.

Spacecraft traverse galaxies with ease, cities float in the sky, and robots perform intricate tasks effortlessly. In these fantastical worlds, oil and fossil fuels appear as relics of the past, resigned to the history books of an era long gone.

The driving force behind this visionary shift lies in the very essence of futuristic technology.

Science fiction writers and filmmakers envision advanced civilizations with highly sophisticated energy solutions that surpass the limitations of oil and fossil fuels. The idea is that such primitive methods, while once integral to our world, would be rendered obsolete by superior alternatives.

The Limitations of Oil and Fossil Fuels

Science fiction creators recognize the inherent shortcomings of oil and fossil fuels as energy sources. These resources are finite and subject to depletion, leading to resource wars and geopolitical tensions in our present reality.

They emit greenhouse gases, contributing to climate change and environmental degradation. In contrast, the future they imagine necessitates cleaner, more sustainable energy solutions to ensure the survival and prosperity of advanced civilizations.

Furthermore, the imaginative worlds of science fiction are driven by concepts like interstellar travel and space exploration. These endeavors demand extraordinary amounts of energy, making the reliance on oil and fossil fuels simply impractical.

For the creators of sci-fi, such primitive methods would be incapable of powering the fantastic technological marvels required to explore the cosmos.

The Paradigm Shift: Futuristic Energy Solutions

Science fiction offers a glimpse into the potential of renewable and advanced energy sources.

In these visionary worlds, technologies like antimatter reactors, fusion power, zero-point energy, or even harnessing energy from celestial bodies are imagined as the primary means of powering civilizations.

These theoretical energy sources, while still speculative in our present time, are perceived as the logical progression beyond our current reliance on oil and fossil fuels.

Moreover, as the genre explores themes of progress and evolution, it assumes that futuristic civilizations would have unlocked the secrets of limitless, sustainable energy.

By embracing these advanced energy solutions, the sci-fi future avoids the pitfalls of pollution, environmental degradation, and resource scarcity.

Reflections and Aspirations

Beyond technological feasibility, the futuristic portrayal of clean energy also reflects our collective aspirations for a better world.

Science fiction often serves as a mirror to society, reflecting our hopes and dreams for the future. By depicting advanced civilizations free from the shackles of fossil fuels, sci-fi inspires a collective longing for a more sustainable and harmonious existence.

In essence, science fiction presents a vision of a world where human ingenuity has transcended the limitations of our present reality.

The rejection of oil and fossil fuels in these fictional realms becomes a symbolic representation of our yearning for a cleaner, brighter future—one where technology coexists with nature in harmony.

An urgent meaning for today

While science fiction may currently be a realm of imagination, its vision of a future free from oil and fossil fuels serves as an inspiration and a call to action for our own world.

As we grapple with the challenges of climate change and the urgency to transition to renewable energy, these futuristic dreams remind us that there is a path beyond our dependence on finite resources.

The shift to cleaner energy solutions is not a distant fantasy; it is an attainable reality that requires dedication, innovation, and global cooperation.

By drawing on the visions of science fiction, we can fuel our determination to build a sustainable future—one where the landscapes are pristine, and the energy that powers our world aligns with the marvels of the imagination.

Only then can we take confident steps toward turning the clean energy dreams of science fiction into the breathtaking reality of our own future.

Stress is Part of Life: Burnout doesn’t have to be

Above: Photo Collage / Publisher Ballantine Books

The time is now to start listening – to your body that is

It’s not uncommon, especially lately, at one point or another, to start asking ourselves some of the following questions: Am I working too hard? Why does life feel as if I can’t keep up? Why am I constantly feeling stressed and Exhausted? If any one of these questions resonant with you, it is very possible you are one of many experiencing burnout. But what exactly does the term burnout even mean? 

Burnout can look like different things to different people, yet it is almost always is characterized by an overwhelming feeling of emotional, physical and mental exhaustion. Burnout is often the result of prolonged exposure to stress, but there is a nuanced difference. 

Being stressed out means there is too much going on, but being burned out means not enough positive input causing a feeling of emptiness (such as; no motivation, not caring or ability to see hope or potential for positive change).

Usually burnout is associated with work, but there are definitely other factors that can contribute outside your job, including  personal lifestyle (e.g. too much responsibility and not enough support) or even personality traits (e.g. type A or need for perfection).  

Below are a few books that can help you recognize and take action to help better cope with the omnipresent burnout in our world, learn to listen to your body, and find methods to deal in healthier ways the many stressors and demands that today’s life can hold. 

Burnout: The Secret to Unlocking the Stress Cycle

This book focuses on helping women identify and explain burnout and how  we experience it very different than our male counterparts. 

A best-seller that relies on science-based finding also lays out realistic ways in which women can recover from burnout to  live a more joyful life by minimizing stress and managing emotions.

Also comes with worksheets and exercises that makes self-care and wellness within the realm of the possible. Click to see “Burnout“.

The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma

This hugely popular best-selling book delves into traumatic stress and how it impacts our body. Using scientific data, Van Der Kolk breaks down how trauma literally reshapes both the brain and body.

In addition he explores ways to retrain the brain by activating parts of the brain that can help including: sports, yoga, meditation, and much more.

Discover “The Body Keeps the Score” at LynxoticBooks.

Winning the War in your Mind: Change your Thinking, Change your Life

Bad habits and unhealthy ways of thinking are part of what it is to be human. Author Groeschel understands that battle with negative thinking and helps you identify such “false thinking” and rewire your thought processes.

He also incorporates faith, allowing you to bring in a higher power to enable a life that brings more peace and joy. to Click for more on “Winning the War“.

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Drought Conditions Improving after Atmospheric Rivers Drench California

A look at the progress so far as another storm looms

California has been some form of drought condition for most of the time since 2008. By September 2022 there were severe drought conditions in nearly all of the state. This was exacerbated by the driest first three months of any year at the beginning of 2022. Although December 2021 had precipitation and the snow pack was improved somewhat, it was not enough and this led to the extreme drought conditions by fall 2022.

Atmospheric Rivers are a dangerous threat, but also bring large amounts of moisture

Another storm front of this type is expected for the weekend, and, while most of us have had more than enough of the floods and generally wet nasty conditions, the chances for improving the historic drought extremes have increased and we can continue to benefit.

The atmospheric rivers that we’ve seen in near continuous succession have brought a significant amount of rain, snow and moisture, making this one of the wettest winters in the record books.

It has, unfortunately, also been a destructive and deadly series of storms and there is still a danger that that aspect of the phenomenon will continue as well.

The US Drought Monitor has data on the situation continuously compiled, and as can be seen in the maps above there has been some meaningful improvement in the severity of the drought conditions. In particular, the worst areas have been brought back from the most extreme designation toward a somewhat more moderate state.

Much of the water that flows throughout California has melting snow, mostly from the Sierra Nevada Mountains, as its source. In the best case, abundant snow fall during the winter, which creates a kind of natural reservoir, is released during the warmer weather in spring and early summer.

With a large storm this weekend, and perhaps at least one more wet episode before the seasons change, the snow pack could reach “above normal” levels, which would be a big help to the still dry condition in the state. It is even possible that the storms could help fuel a spectacular super bloom, like we had in 2019

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Lisa Marie Presley Dies at 54 in LA Hospital

Us Weekly previously confirmed that Lisa Marie, 54, was taken to a local Los Angeles hospital on Thursday after suffering cardiac arrest in her home.

Lisa Marie was given CPR by paramedics on the scene, according to TMZ, the outlet first to report the news.

The Los Angeles County Sheriff’s Department then confirmed that officers arrived at Lisa Marie’s Calabasas, California, home at 10:40 a.m. on Thursday, and that she regained a pulse before she was transferred to a nearby hospital.

Lisa Marie’s death came two days after she had attended the 2023 Golden Globes with her mother in celebration of Baz Luhrmann’s Elvis biopic’s three nominations.

Lisa Marie Presley is the only child of rock and roll icon Elvis Presley and actress Priscilla Presley. She was born on February 1, 1968 in Memphis, Tennessee.

Growing up, she was raised primarily by her mother and grandparents, as her father was often on tour. Despite this, she was very close with her father and often accompanied him on tour.

Lisa Marie began her music career in the early 1990s, releasing her debut album, “To Whom It May Concern,” in 2003. The album was a commercial success, reaching number five on the Billboard 200 chart and being certified gold by the RIAA.

She followed this up with the release of her second album, “Now What,” in 2005. The album was not as successful as her debut, but still received positive reviews from critics.

In addition to her music career, Lisa Marie has also dabbled in acting. She made her acting debut in the 1995 film “The Boy in the Box” and has also appeared in the films “Black and White” and “The Whole Ten Yards.”

In addition to her music and acting career, Lisa Marie has also been involved in various business ventures. She is the owner of Presley Motors, a classic car dealership, and Presley Properties, a real estate company.

In her personal life, Lisa Marie has been married four times. Her first marriage was to musician Danny Keough in 1988, with whom she has two children, Riley and Benjamin. The couple divorced in 1994.

In 1994, Lisa Marie married Michael Jackson, in a highly publicized ceremony. However, the marriage lasted only 20 months and they divorced in 1996.

Her third marriage was to actor Nicholas Cage, the couple married in 2002, but the marriage lasted only 3 years and they divorced in 2004.

Her fourth and current marriage is to musician Michael Lockwood, whom she married in 2006, they have twin daughters, Harper and Finley.

Lisa Marie has also been open about her struggles with addiction and mental health. In 2007, she entered rehab for addiction to prescription drugs, and in 2016, she spoke publicly about her diagnosis of bipolar disorder.

Despite facing personal struggles, Lisa Marie continued to be active in both her music and business career. She was also been a vocal advocate for mental health awareness and was dedicated to helping others who are struggling with addiction.

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Posture Workouts for Fitness and Pain Free Movement

An essential part of how we move

Another example in our series of exercise, fitness and movement routines for health is Posture workouts. In recent years, there has been a trend toward incorporating posture workouts into fitness and exercise routines. This trend appears to be primarily driven by the recognition that good posture is important not just for aesthetics, but also for overall health and well-being. Poor posture can be responsible for a wide range of health issues, including back pain, neck pain, and muscle imbalances, in contrast, good posture can help to reduce the risk of these problems and improve overall physical performance.

What exactly is a posture workout, and how can it benefit you?

A posture workout is a type of exercise that focuses on improving posture through a special series of targeted exercises. These workouts typically involve a combination of strength training and stretching exercises that are designed to strengthen the muscles that support good posture, for example, for the core, back, and shoulder muscles.

One of the big benefits of posture workouts is that they can help to reduce the risk of back pain and other musculoskeletal problems. By strengthening the muscles that support good posture, these workouts can help to reduce strain on the spine and other joints, and improve overall physical function.

A more advanced form of posture workout is the Egoscue method which can be a very effective method for improving problems related to posture and misalignments.

In addition to physical benefits, posture workouts can, in many cases, also have psychological benefits. Good posture can improves confidence and self-esteem, and can even make you look and feel more attractive. (Who doesn’t want any of that?)

There are, at least, several ways to incorporate posture workouts into your fitness routine. One option would be to attend a posture-specific fitness class, which can provide guidance and support from a trained instructor. Alternatively, you can try doing posture workouts at home using a variety of exercises and equipment, such as resistance bands, stability balls, and dumbbells.

To get the most out of your posture workouts, it will be important to focus on proper form and technique. This means, primarily, using correct alignment and engaging the correct muscles during each exercise. It’s also very important to start slowly and gradually build up the intensity and duration of your workouts as you become more comfortable and confident.

Overall, there’s no doubt that posture workouts are a great way to improve your posture and overall physical health. By having a specific focus on exercises that strengthen the muscles that support good posture, you can also reduce the risk of back pain and other musculoskeletal problems, as well as improve your confidence and self-esteem. If you’re looking to improve your posture and overall fitness, consider incorporating posture workouts into your fitness routine.

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Is 2023 the year for Virtual Reality Workouts?

Still in dev but getting more traction

Virtual reality (VR) workouts have been gaining popularity and it looks like (maybe!) 2023 might finally be the year for them to breakthrough. Since VR workouts offer a unique and immersive experience that can help to keep users engaged and motivated to work out, they can potentially offer an extra kick (forgive the pun) or incentive to get moving in the new year. Below we explore the benefits of VR workouts and how they compare to traditional workouts, as well as some examples of popular VR workouts that are available.

If you like the idea of VR workouts it’s probably based on the fact that they offer a more immersive and interactive experience than traditional workouts. Instead of simply following along with a video or instructor, VR workouts allow users to fully engage with their surroundings and feel like they are actually participating in the activity. Think Peloton without the bike.

Boxing is still a fave

For example, a VR boxing workout might involve dodging punches and throwing counter punches in a virtual boxing ring, while a VR yoga workout might involve practicing poses in a peaceful virtual setting. This added layer of immersion can help to make workouts feel more enjoyable and engaging, which can make it easier for people to stick with their fitness routine.

Some might recognize this description as similar to the now ancient popular video games offered to be “played” in front of a screen in your living room. (Wii etc.)

VR workouts can also be customized to fit the individual needs and goals of the user. Allowing the workouts to be tailored to fit the fitness level and goals of the user, whether they are just starting out with exercise or are more advanced. Most VR workouts allow users to adjust the intensity and duration of their workouts, as well as choose from a variety of different exercises and activities.

In addition to being immersive and customizable, VR workouts also offer a more convenient way to exercise, assuming you have some kind of private space to get immersive. Instead of having to go to the gym or follow along with a video at home, VR workouts make it possible to exercise wherever they have access to a VR headset.

This means that users can work out in the comfort of their own home, or even while traveling. For example, VR workouts can be a good option for people who may not have access to a gym or who prefer to work out alone.

Naturally, despite the many benefits of VR workouts, it’s important to note that they are not a replacement for traditional workouts.

While VR workouts can be a fun and effective way to exercise, they may not offer the same benefits as activities like lifting weights or running. It’s important to incorporate a variety of different types of exercises into your fitness routine in order to get the full range of benefits that physical activity has to offer.

A few example workout packages

If you’re interested in trying out VR workouts, there are a number of options available. Some popular VR workouts include:

Supernatural: This VR workout uses a combination of cardio, strength, and yoga exercises set to music to provide a full-body workout. The immersive environment of Supernatural allows users to feel like they are participating in a group fitness class, even when they are working out alone.

Beat Saber: This VR game combines elements of rhythm and sword fighting to provide an intense cardio workout. Players must slash through blocks to the beat of the music, which requires quick reflexes and full body movement.

BoxVR: As the name suggests, this VR workout is all about boxing. Users can choose from a variety of different workouts and exercises, including shadow boxing, heavy bag workouts, and sparring sessions.

The Invisible Hours: This VR game combines elements of mystery and puzzle-solving with a full-body workout. Players must solve a crime by exploring a mansion and interacting with the environment, which requires a combination of strength, balance, and coordination.

If you don’t mind strapping in, VR workouts can be a fun and convenient way to exercise, get entertained and stay fit. Perhaps not likely to achieve the same benefits as traditional workouts, they can be a alternative option for people looking to add some variety to their fitness routine or who prefer to work out at home.

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Barbara Walters, Trailblazing Journalist and Celebrity has Died

At once a serious and entertaining force, she changed the face of news in America

ABC News announced on Friday Evening that Barbara Walter’s has died. She was 93. The cause of death was not provided in the announcement. Barbara Walters was a pioneering journalist and television personality who has had a long and successful career in the media industry, a career that seems larger than life now, to many looking back.

She was born on September 25, 1929, in Boston, Massachusetts. Her parents, Lou and Dena Seaman, were both Russian immigrants, and her father owned a jewelry store.

As a child, Walters showed an early interest in journalism and writing. She attended Lawrence High School in Lawrence, Massachusetts, where she wrote for the school newspaper and participated in drama productions. After graduating from high school, she attended Sarah Lawrence College in Bronxville, New York, where she earned a bachelor’s degree in English in 1951.

After college, Walters began her career in journalism as a researcher and writer for NBC News. She quickly worked her way up the ranks, eventually becoming a producer and correspondent for the network.

In 1961, she became the first woman to co-host the Today show, alongside Hugh Downs. She remained with the show for more than 10 years, becoming a household name and paving the way for other women in television news.

In 1976, Walters left the Today show to co-host the ABC news magazine 20/20 with Hugh Downs. She remained with the show for over 25 years, becoming known for her in-depth interviews with world leaders, celebrities, and other notable figures.

She was also a frequent contributor to other ABC news programs, including Good Morning America and World News Tonight.

In addition to her work on 20/20, Walters also hosted a number of specials and television events, including the Academy Awards and the Miss America pageant. She became the first woman to solo host the Oscars in 1984, and she continued to co-host the awards show for several years.

Throughout her career, Walters has interviewed countless high-profile figures, including presidents, world leaders, and celebrities.

She was known for her ability to ask tough questions and get her subjects to open up, and she has been recognized for her contributions to journalism with numerous awards and honors. In 1989, she was inducted into the Television Hall of Fame, and in 2008, she received the Presidential Medal of Freedom.

Challenges to face and overcome

Despite her many accolades, Walters faced her share of challenges and controversies over the course of her career. She faced criticism for her involvement in the Miss America pageant, which was seen as out of step with the feminist movement of the time.

She also faced backlash for her interviews with controversial figures, including former Iranian president Mahmoud Ahmadinejad and Libyan leader Muammar Gaddafi.

Despite these controversies, Walters has remained a respected and influential figure in the media industry. She retired from full-time television work in 2014. She is widely regarded as a trailblazer and role model for women in the media industry, and her work has had a lasting impact on the way television news is produced and consumed.

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Vivienne Westwood Dead at 81: Her Designs Defined an Era

“It’s about the story, it’s about ideas”

Vivienne Westwood was a British fashion designer who has made a name for herself with her unconventional and rebellious designs. She was born Vivienne Isabel Swire in Glossop, Derbyshire, England on April 8, 1941. Westwood attended secondary school in Derbyshire and later studied fashion and design at the University of Westminster in London.

In the 1970s, Westwood became involved in the punk movement in London and opened a shop called “SEX,” which sold clothing and accessories that she designed. She quickly gained a reputation for her bold and unconventional styles, which often featured unusual materials and prints. Westwood’s designs were heavily influenced by historical and cultural references, and she became known for her ability to blend different styles and periods together in unexpected ways.

The cause of her death was not given in the press release from her company today.

In the 1980s, Westwood began to focus more on traditional fashion design and gained international recognition for her work. She has designed for a number of high-profile clients, including Princess Diana, and has received numerous awards for her contributions to the fashion industry. In 1992, she was awarded an Order of the British Empire for her services to fashion.

Throughout her career, Westwood has remained true to her rebellious roots and has continued to push the boundaries of traditional fashion design. She has been a vocal advocate for sustainability in the fashion industry and has worked to promote ethical fashion practices. In 2010, she launched a campaign called “Climate Revolution” to raise awareness about climate change and the role of the fashion industry in contributing to it.

In addition to her work in fashion, Westwood is also known for her activism on a range of social and political issues. She has been a vocal supporter of human rights and has worked to raise awareness about a variety of causes, including animal rights, the environment, and the refugee crisis.

Despite her success in the fashion world, Westwood has remained humble and down-to-earth, and has continued to inspire others with her creativity and dedication to her craft. She has been a role model for many aspiring designers and has helped to shape the direction of fashion for decades. Today, she is widely regarded as one of the most influential and innovative fashion designers of all time.

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Fitness with Apple Watch: A Day in the Life of Highly Motivated Ring Closers

https://video-lynxotic.akamaized.net/CloseYourRIngsM.mov

Imagine that a camera crew followed you around all day. Each time you expended energy through exercising (you might be an athlete) and your daily routine, running to work, climbing the stairs, kick boxing after work, or dancing in the evening, the crew shot a flattering moment of you in the middle of it all.

Or, better yet, say you are at the end of a long, active day. Ever since you’ve been “closing rings” on your apple watch, you know just what kinds of activities, and for how long, it will take to get them all closed. You watch, in your mind’s eye, an imaginary external montage of each step, each jump, each time your foot presses the pedal on your bike, all the various ways you express physicality and, this being a daydream (at night) you run the sequence in your mind over and over.

Each time you view the day’s movements and activities you choose just a snippet, a tiny captured slice, of every peak action revelation that, by the end of the long day, combine together to close your rings. By the time you’ve compressed it into the ultimate montage, it is not more than fifteen seconds of fleeting, flashing, images. And it is good.

Now you can doze off knowing that, tomorrow, you will live your life in motion, and, with your partner on your wrist, your rings will close again. And once more you will doze off watching your personal highlight reel of action, health and satisfaction.

Below are a few special Apple Watch owners who really did have that camera crew (graciously supplied by Apple, for commercial purposes) and we’ve attached the videos to prove it:

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/haley/watch-haley-tpl-cc-us-2018_1920x1080h.mp4

I’m a pretty competitive person. So it’s always a good feeling when I close my rings.

“Haley competes for the U.S. National Team as an elite open water swimmer. She uses the Pool Swim workout to track her yardage in the pool, where she closes her Exercise ring in training sessions every morning. Because she’s highly competitive, Haley tries to double her Move and Exercise rings every day.”

APPLE / HALEY A.

Haley’s swimming metrics are duration, active calories, laps, and distance.

Learn how to configure your workout metrics

https://www.apple.com/105/media/us/watch/close-your-rings/2019/1f8cb397_dac8_4bec_9235_be582347feae/films/jessica/watch-jessica-tpl-cc-us-2019_1920x1080h.mp4

The rings turn it into a game. Even if you’re not trying to hit a target, you close them just for fun.

“Jessica is the founder and lead instructor of Fat Buddha Yoga. She’s also a surfer and regularly DJs at clubs around the world. Being active in so many different ways can make it hard to track her fitness. But with Apple Watch, it’s simple. And whether she’s powering through a plank or dancing behind the turntables, everything counts”

APPLE / JESSICA S.

Jessica can see her progress with a lift of the wrist.

Learn how to start a workout

https://www.apple.com/105/media/us/watch/close-your-rings/2019/1f8cb397_dac8_4bec_9235_be582347feae/films/cory/watch-cory-tpl-cc-us-2019_1920x1080h.mp4

If you’re bored, just move. Jump around. Pick something up and throw it. Enjoy yourself.

“Cory believes in closing his rings every day, no matter where he is in the world. As a captain of the Track Mafia running club and fitness instructor, he’s led people in sprints up mall escalators, jogs through the Wembley Stadium parking lot, and marathon runs that stretch all the way from Santa Monica to Las Vegas. He also frequently cycles or runs to whatever’s next on his busy schedule.”

APPLE / CORY W-M.

Cory inspires people to go the distance as a Nike Run Club coach.

Get motivated with the Nike Run Club app

Learn how to start an Activity competition

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/jason/watch-jason-tpl-cc-us-2018_1920x1080h.mp4

I believe in exercising the mind, the body, and the heart.

“In addition to the strenuous workout he gets on the podium, Jason likes to close his rings using the Workout app to track swimming, cycling, and weight lifting. When it comes to staying mentally fit, reminders from the Breathe app nudge Jason during his busy day, helping him to recenter.”

APPLE / JASON L.

The Heart Rate app lets Jason quickly check his pulse during performance breaks.

Learn about Apple Watch and heart health

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/natsumi/watch-natsumi-tpl-cc-us-2018_1920x1080h.mp4

Apple Watch helps me be a better instructor. It also shows me how to live a healthier life.

“Natsumi is a yoga instructor and model living in Tokyo. She uses the Yoga workout to close her Exercise ring while she’s teaching a class. On occasion, Natsumi likes to surprise her students by taking them on hiking expeditions, where the Hiking workout tracks her distance and calorie burn. If Natsumi’s rings aren’t closed by the afternoon, she walks to her modeling gigs.”

APPLE / NATSUMI Y.

Natsumi uses the Breathe watch face to begin yoga classes.

Learn how to change your watch face

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/atilla/watch-atilla-tpl-cc-us-2018_1920x1080h.mp4

I love to work out with Apple Watch. It doesn’t have stuff that gets in the way. It just has what I need.

Couch potato turned avid marathon runner, cyclist, and swimmer, Atilla credits his transformation to Apple Watch. To close his rings, he makes sure to schedule two workouts every day. On his 12-mile runs, Atilla streams Apple Music for motivation. If he hasn’t closed his rings (which he admits being addicted to), an Outdoor Cycle or Open Water Swim workout gets the job done in the evening.

APPLE / ATILLA K.

Rolling Pace lets Atilla see a mile split at any point on his run.

Learn how to get more out of your run

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/eric/watch-eric-tpl-cc-us-2018_1920x1080h.mp4

We sometimes forget we are flesh and bone. Apple Watch comes in handy keeping you aware of that fact.

“At 65, Eric prides himself on being in great shape. He closes his rings five times a week, walking everywhere throughout his city to visit clients, friends, and neighborhood shops. Along the way, Eric loves to watch his rings close and see the miles, calories, and flights of stairs stack up in the Outdoor Walk workout and the Activity app. Eric finds himself moving just as much on the weekends, dancing, playing volleyball, and riding his bike.”

APPLE / ERIC G.

Eric uses turn-by-turn directions in the Maps app to find his way around the city.

See how to get directions on Apple Watch

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/yocelin/watch-yocelin-tpl-cc-us-2018_1920x1080h.mp4

I love the fact that I have all my information on my wrist. And that I don’t have to carry my phone.

“As a busy student and point guard on her college basketball team, Yocelin doesn’t know what it means to sit still. She closes her rings virtually every day, running and lifting weights to stay in competitive shape. When she’s not on the court or in the classroom, Yocelin racks up even more Move calories and Exercise minutes taking care of her three younger brothers. If it weren’t for bedtime reminders from her Apple Watch, she might never rest.”

APPLE / YOCELIN S.

Yocelin stays motivated during workouts and before each game using AirPods to listen to her favorite songs.

Learn how to stream Apple Music


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Alternate day or Intermittent Fasting Diets – Can they improve Strength and Stamina?

Photo / Adobe Stock

With all the different types of weight-loss strategies available, it can be difficult to choose what the best method is, and what’s right for you.

What is Intermittent Fasting

One recently popular way to lose weight is through intermittent fasting, which is an eating pattern where a person will regularly alternate between time periods of fasting and eating. One main distinction that sets fasting methods apart from other weight-loss programs, is the fact that the focus is concentrated more on when you eat, rather than what you eat. 

Having a specific time frame or window when you eat, and when you fast, allows the body a break from eating, since eating requires energy from your body to breakdown your foods, ect. Fasting is one way to retrain your body to learn to recognize when you are actually hungry and not just artificially satisfying your appetite. This is key for people that eat every two hours or enjoy frequent snacks. 

The reduction in calorie intake (as a result of eating fewer meals) should result in weight loss, however it’s recommended not to compensate by indulging in more food than you regularly would eat after the fasting periods. Overeating would defeat the purpose and most likely not yield the desired effects of shedding any pounds. 

There are different ways in which you can fast, below we highlight the three most common methods: the 16:8 regimen, the 5:2 plan, and the alternate day fasting diet. 

Time-Restricted Fasting

There are different names (16/8, the 16 hour fast or Leangains protocol) but the method, regardless of the moniker, involves restricting your daily eating to an eight hour period, then fasting for sixteen hours between (i.e. 16 hours of no eating then 8 hours to eat). For example, “fasting” from 8PM until noon would be followed by an eating period from noon until 8PM.

In the journal Nutrition and Healthy Aging, a study on obese adults during a 12 week period found that an 16/8 hour time-restriction in eating patterns resulted in an intake of fewer calories, some weight loss, and lowered blood pressure scores. 

The “Fast Diet”

Click to Buy “The Fast Diet” and at the same time help Lynxotic and All Independent Local Bookstores. Also Available on Amazon 

This method involves eating low calories for two out of seven days and then eating a normal calorie intake for the other five days (also known as the 5:2 plan). Various sources indicate that the daily calorie intake, on the low calorie days, should be typically in the 500-600 calorie range. This method is found to be the easiest and sustainable since it is not really fasting, but instead just limiting your calorie intake for two days out of the week.  

With this plan, there is no specific time frame within your “fast” day (“fasting” for this plan doesn’t involve not eating, rather how much you can eat). The intake during your fasting days, which should always be non-consecutive, will require that you budget your calories wisely as they are limited to the range mentioned above.

Again, the focus isn’t on the types of food you eat, although, generally and according to common sense, the foods should be “normal” (as in, not junk food), for best results.

“Fast Diet” was popularized by journalist Michael Mosley who authored a book of the same title.

Is it possible to eat normally, five days a week, and become slimmer and healthier as a result? Simple answer: yes. You just limit your calorie intake for two nonconsecutive days each week–500 calories for women, 600 for men. You’ll lose weight quickly and effortlessly with the FastDiet. Scientific trials of intermittent fasters have shown that it will not only help the pounds fly off, but also reduce your risk of a range of diseases from diabetes to cardiovascular disease and even cancer. “The scientific evidence is strong that intermittent fasting can improve health,” says Dr. Mark Mattson, Chief of the Laboratory of Neurosciences, National Institute on Aging, and Professor of Neuroscience, Johns Hopkins University. This book brings together the results of new, groundbreaking research to create a dietary program that can be incorporated into your busy daily life. Also Available on Amazon 

Alternate Day Fasting / Eat-Stop-Eat

 This approach alternates the fast days and normal days throughout the whole week. With the fast days following the same limited caloric intake as in the “Fast Diet”, approximately 500-600 calories per day. During the normal days, a person can eat whatever they want, which is the greatest benefit in trying this diet since there isn’t sustained feeling of deprivation from the foods that you love to eat.

Since the outcome of this “every-other-day” fasting routine is to do a partial fast (reduced calorie intake not a complete liquid-only diet) either three or four of the seven days, it has the effect of reducing the weekly calorie intake slightly more than the “Fast Diet”.

Click to Buy “The Every Other Day Diet” and at the same time help Lynxotic and All Independent Local Bookstores. Also Available on Amazon 

Dr. Krista Varady has been researching intermittent fasting for over ten years and has written the widely popular title on the subject, “The Every Other Day Diet”.

That’s the satisfied declaration of a dieter who lost 41 pounds on the Every-Other-Day Diet. (And kept it off ) You too can expect dramatic results with this revolutionary approach to weight loss that is incredibly simple, easy, and effective. Created by Dr. Krista Varady, an associate professor of nutrition at the University of Illinois, the Every-Other-Day Diet will change the way you think of dieting forever. Among its many benefits: 

It’s science-tested, science-proven. Dr. Varady has conducted many scientific studies on the Every-Other-Day Diet, involving hundreds of people, with consistently positive results published in top medical journals such as the American Journal of Clinical Nutrition and Obesity. Unlike most other diets, the Every-Other-Day Diet is proven to work. Also Available on Amazon.

Tips to keep it up

Click to Buy “The 4-Week Fast Metabolism Diet Plan” and at the same time help Lynxotic and All Independent Local Bookstores. Also Available on Amazon .

Feeling hungry will most likely be inevitable, and is the main side effect when fasting. These feelings are usually temporary as your body needs to adjust to new eating schedule. 

Eating high fiber and / or high protein foods, such as fruits, vegetables, meats, nuts, beans and even high fiber chewable supplements, can ease the feelings of hunger during fasting. Drinking lots of water is another helpful tip. 

Black coffee and tea can help with low energy, focus and concentration with the added perk that both have no calories.

** It is important to consult your doctor prior to any diet, especially for pregnant women or people that have diabetes, weight issues, and/or any other medical conditions that makes fasting inadvisable. **


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Cider Vinegar Bitters Might Do Miracles for Your Digestion

[ Editor’s note: this article is not sponsored or paid, nor does Lynxotic or the author have any relationship with with the makers or any products shown or mentioned here. The sole purpose of the information provided is the benefit or education of our readers]

It seems as if so many of us have less robust digestion than we would like. Perhaps due to the “modern” mix of food types, or the high percentage of processed foods we consume, almost everyone would like to digest more easily and completely.

Bitters, traditionally, contained a mixture of herbs and spices along with some alcohol, which acted as a preservative and enhancing agent. As far back as the ancient Egyptians, who appear to have added herbs thought to contain medicinal powers to batches of wine. By the Middle Ages, distilled alcohol was combined with concentrated herbs and tonics. In the east, such as in China and India the use of bitter herbs goes back thousands of years beyond any exact recorded date.

Holiday Feast Meets “Bitter” Antidote

In a fitting connection to todays US Independence Day celebrations, it was in the America of 1806 that the first “Cocktails” became popular – which was at the time concocted out of “bitters”, spirits, sugar and water.

In the present day it is the digestive benefits of the herbs themselves that have become popular often without alcohol at all, but rather purely as a medicinal digestive aid. Both in Ayurvedic and Chinese herbal medicine, for over 3000 years, the benefits of herbal bitters was recognized and in wide usage.

Simply put, the herbs in digestive bitters aid digestion by stimulating bitter receptors on the tongue, stomach, gallbladder and pancreas. The internal reaction to these compounds is an improved digestive functioning through increased production of digestive juices such as stomach acid, bile and enzymes to breakdown food.

Digestive enzymes are essential to life and are naturally produced in our bodies and digestive system. Nutrients are processed into a state that allows us to absorb all the nutrients. Another role for enzymes is to protect us from pathogens in food.

Rather than adding to this process, for example by introducing additional enzymes, bitters stimulate the natural production that is already occurring in the body. In the case of our modern American diet, so lacking in traditional bitter tastes in general (the exception being the dill pickle in the hamburger, as the old joke goes) introducing these herbs, known for a bitter and yet somehow soothing effect, can actually produce far more natural stimulation of the digestive system than one might otherwise expect.

In a personal anecdote, an associate known to the author has a mild case of Pancreatitis, one variation of which can be a chronic inflammation of the pancreas. The symptoms are an inability to digest due to a lack of enzymes normally produced by a healthly pancreas. The inability to digest can cause severe pain and can reoccur anytime a meal is taken. Needless to say, this is a serious problem for those who suffer from it. Unfortunately, there are no simple treatments available and, short of risky surgical procedures, only pain medications and intravenous feeding in a hospital are available as treatment. There is no cure, and it can be fatal.

Interestingly, in the case of our colleague, the bitters we describe below elicited an immediate, seemingly miraculous, recovery. No pharmaceutical drugs of any kind were involved. The recovery was within 24 hours and there has been no return of symptoms, as long as the bitters are used regularly.

While this seems wild, even far fetched, the secret may lie more in typical “modern” eating habits rather than in any superpowers unknown to mankind (remember bitters have been known and revered for thousands of years). Our friend admitted to a stressful period of time, before his condition first arose, when fast food and generally unhealthy eating habits were the norm for him.

While this is an extreme example, the idea that any of us, for example, after a large and tasty 4th of July BBQ celebration, might find ourselves in need of a boosted digestive performance, is anything but unlikely.

As discussed from the historical synopsis above, most traditional bitters contain alcohol, and while for many, this may be neutral ingredient, our colleague is allergic to anything alcoholic, so he sought out one alternative product that was alcohol free (Cider Vinegar Bitters from Urban Moonshine).

Cider Vinegar Bitters add an additional zing to the herbal mix

While the concept is amazingly simple: bitter flavors stimulate better digestion and are an important part of the spectrum of the human palate, the ingredient combinations can vary greatly. The examples shown below can be used as an example of two, not typical but very effective products.

Cider Vinegar Bitters

by Urban Moonshine Herbal Apothecary
  • Apple Cider Vinegar
  • Burdock Root Extract
  • Ginger Root Extract
  • Dandelion Root Extract
  • Gentian Root Extract
  • Artichoke Leaf Extract

Better Bitters (classic)

By Herb Pharm
  • Orange Peel
  • Burdock Root
  • Anise Seed
  • Artichoke Leaf
  • Ginger Rhizome
  • Gentian Rhizome with Root
  • Organic Cane Alcohol

Usage Tips for Happiness in the Real World

Once this “bitter” remedy is in your “go to” arsenal of healthy antidotes to real world stress and the challenges of overindulgence, the problems you might have been experiencing could soon be a thing of the past. Best taken shortly before meals, Digestive Bitters, can be used to aid in digesting on special occasions, or as a part of an every-day health regime to reduce inflammation and stimulate better nutrient assimilation.

Although the anecdote above related to a particular disease (Pancreatitis), many more common, and less serious, conditions are also often reduced or eliminated through use of bitters, according to Dr. Shannon Sarrasin, ND: heartburn, gas and bloating, constipation, reduction of food sensitivities, possible reduction in sugar craving, less blood sugar irregularities, liver detoxification, and more.

Bitters are not recommended if you suffer from gastritis, stomach ulcers, gallbladder disease or kidney disease. As with any medicine or herbal supplement please consult a doctor or practitioner before using.

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Billie Eilish makes her “secret” TikTok Debut and the content is…Wow

Shared Anecdote from her childhood leads to shocking physiological demonstration for the ages

Billie Eilish has jumped on the TikTok bandwagon and made her debut on the popular (potentially soon-to-be shut-down?) social media platform on Friday.  Her appearance is almost shockingly stark and impromptu; as is somewhat the norm for TikTok videos. Nevertheless seeing her calm, collected and insanely disheveled then proceeding to ram an entire Ukulele Head into her outstretched mouth does take things a bit, um. Out-there. 

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One wonders, will she regret this in 5 years? Or is this just a bravely frank illustration of her strength of character? A deeper look into her private-yet-public ethos for fashion with her mix of Chanel Accessories and intently baggy body-hiding outfits?… Maybe just a selfie-video-goof on a boring off-day.

Only a couple days of the account being live and two posts in, she’s already quickly racked up tons of followers, with 4.3 million and 25 million likes.  Her amusing username, which initially appeared to be an attempt to hide the fact that this is coming from the biggest music star on the freaking planet, in other words, a secret account, has now been widely disseminated via the media @coochiedestroyer5.

New Account, of course, goes viral immediately

In her first video she tests out the viral Time Warp scan filter.  In her latest video, Eilish attempts a quite unusual challenge, apparently, something she did once when she was 15 years old – trying to fit the head of a ukulele into her mouth.  Ultimately she ends up gifting her followers with the insanely hilarious results.  

Billie TikTok debut comes shortly after she’s just released her latest song and music video for “Therefore I am”. 

https://video.twimg.com/ext_tw_video/1327790004454756352/pu/vid/576x1024/aNHrK6LY04HWCY6V.mp4?tag=10

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Billie Eilish Strikes again on TikTok: “Slumber Party” Rehearsal (X)

“we r hot” show dance rehearsal with commentary (hilarious sexy fun)

After her wild Ukulele post popped up on her crazy subterranean TikTok account and a couple of random posts since, today Billi Eilish posted what appears to be a impromptu reversal video with some hilarious commentary. Set to the song “Lost Cause” (very hot now).

The account which only has 8 videos since it first popped up has 29.6 million followers (of course!) and 122.2 millions likes, and the video (below) already has 3.2 million in the first hour. Today’s video dropped around 4:30 PM Pacific time on June 3, 2021. The first full video on the account – other than the Ukulele post mentioned above. That one went live on November 13, 2020.

It’s pretty clear from the humor, voice over and the attitude that Billie loves the vibe and spontaneity of TikTok and this video and her rogue account style fits right in!

LInk to Video on TikTok

Even at the relatively elderly summit of 19 her sultry, dark style along with top of the world presence continues to command loyalty and love for her music and style. Her recent biographical photo book was also a hit and the new songs will likely continue at the top of our summer list. The documentary is great also.

Oh, and the WORLD TOUR starts in September! Starting off, where else? Las Vegas.


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The Best Books on Copywriting: Must Read for Every Writer (Top 8 of all time)

Copywriting is no longer strictly in the domain of advertising

Once upon a time, in the long gone era that was so well depicted in Netflix’ ‘Madmen’, copywriting, the writing of marketing copy, was a Madison Avenue exclusive and a deep mysterious art in the psychology of persuasion.

Starting with men like David Ogilvy (it was almost always men back then), known as the father of advertising, and Joseph Sugarman, authors of Ogilvy on Advertising and The Adweek Copywriting Handbook, respectively, the established advertising methods and best practices for the creation of powerful advertising and effective copywriting were forged.

Long before the existence of content creators or online content (let alone the internet), America’s top copywriters studied classic copywriting books to elevate the art of copywriting. It became a quest, and a lucrative one at that, to become the best copywriters possible.

Today, with online content exploding in both variety and importance, from blog posts to emailed sales letters, to breakthrough advertising for direct marketing and content marketing, becoming a good copywriter or even a master copywriter is more vital than ever.

This article is a potential start on your journey to that end. Regardless if it is new customers that you seek, or just crafting a good advertisement or perhaps more traffic, likes and follows in social media, the fastest route to learning the best ways to influence people for your online business is to get ahold of these awesome books and dig into the expert advice.

And with these classic titles, there’s no fluff and the content and magical knowledge is as relevant today as it was in the 1950’s and 1960’s, the so-called Madmen era.

Ultimate sales letter or direct marketers dream, breakthrough copywriting awaits

You may have a need to learn the art of copywriting to craft the best titles, sub-heads or ad copy. You may just need a slogan for your personal brand or blog. You may even be considering becoming a successful copywriter in your own right, in order to make a living or even a small fortune selling your skills in this ever growing market.

With content creation being such an exploding area of online commerce, and great copy being so essential for small business owners to global corporations, the quickest way to get the knowledge you need is to take this list of the best copywriting books of all time. Once you dive in you will be able to use them to unlock the ultimate secrets of the written word and apply same to produce seductive web copy for better conversion rates and top flight digital marketing.

Writing copy that’s an easy read, and will focus reader’s minds on your good content, will be enhanced exponentially by the self-created copywriting course that will be the inevitable outcome of absorbing the practical advice and essential reading in these case studies.

A great book can change your life and a step guide toward great sales copy will be an incredibly useful tool and great resource for any new copywriter.

After all, writing well and conveying the right message is based on understanding and internalizing the core principles of good copywriting. We believe that these are the best books to help you do exactly that.

Ogilvy on Advertising

Click photo for more on “Ogilvy on Advertising” on Bookshop.

A candid and indispensable primer on all aspects of advertising from the man Time has called the most sought after wizard in the business. 

Told with brutal candor and prodigal generosity, David Ogilvy reveals: 

How to get a job in advertising, How to choose an agency for your product, The secrets behind advertising that works, How to write successful copy–and get people to read it, Eighteen miracles of research and What advertising can do for charities And much, much more.

Click photo for more on “Adweek Copywriting Handbook

The Adweek Copywriting Handbook

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy.

For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Made to Stick

Click photo for more on “Made to Stick” on Bookshop.

Made to Stick will transform the way you communicate.

It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. 

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Thinking, Fast and Slow

Click photo for more on “Thinking, Fast and Slow” on Bookshop.

System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation–each of these can be understood only by knowing how the two systems shape our judgments and decisions. 

Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives–and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Copywriting Strategies

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Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. 

What sets this copywriter’s handbook apart from other copywriting books:  Copywriting 101–Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age.

Influence: The Psychology of Persuasion

Click photo for more on”Influence” on Bookshop.

The foundational and wildly popular go-to resource for influence and persuasion–a renowned international bestseller, with over 5 million copies sold–now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini–New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion–explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

Persuasive Copywriting

Click photo for more on “Persuasive Copywriting” on Bookshop.

Enhance your copywriting skills with psychology-driven techniques to create stand out copy that taps into consumer decision making and sells, using this second edition of the ultimate copywriting survival guide for the 21st century – essential to every marketing or creative professional’s bookshelf. With many professionals now developing their skills on the job, it is notoriously difficult to benchmark successful copy.

This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it will inspire the clear-cut confidence needed to create, quantify, and sell stand out copy in a cluttered marketplace.

Never Split the Difference

Click photo for more on “Never Split the Difference” on Bookshop.

After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. Never Split the Difference takes you inside the world of high-stakes negotiations and into Voss’s head, revealing the skills that helped him and his colleagues succeed where it mattered most: saving lives. In this practical guide, he shares the nine effective principles–counterintuitive tactics and strategies–you too can use to become more persuasive in both your professional and personal life.

Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Differencegives you the competitive edge in any discussion.

Ogilvy on Advertising
The Adweek Copywriting Handbook
Made to Stick
Thinking, Fast and Slow
Copywriting Strategies
Influence: The Psychology of Persuasion
Persuasive Copywriting
Never Split the Difference

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‘House of the Dragon’ Trailer gives Fans a Game of Throne Prequel Tease

Dragons, Targaryens and the Iron Throne:

A new trailer for the HBO original series based on the wildly popular “Game of Thrones” series has been released. The prequel, and title of the new TV series  “House of the Dragon” is set 200 years before events that unfolded in “ The Game of Thrones” which breaks down the origin story of House Targaryen.  

The series adapted to the big screen thanks to the work of George R. R. Martin novels, specifically “Fire and Blood”. The spinoff will explain how the Targaryens wound up in a brutal civil war, known as the Dance of the Dragons, which foreshadow the beginning of the end of the Westeros’ ruling. 

The first 10 episodes that will make up the first season is sure to be a huge production, based on reports that each episode cost under $20 million per episode to make.

The streaming platform just released a teaser trailer, along with character information which will feature (get ready for difficult name pronunciations!): Emma D’Arcy as Princess Rhaenyra Targaryen, Eve Best as Princess Rhaenys Targaryen, Paddy Considine as King Viserys Targaryen,  Matt Smith as Prince Daemon Targaryen, Sonoya Mizuno as Mysaria , Steve Toussaint as  Lord Corlys Velaryon,  Fabien Frankel as Sir Criston Cole, Rhys Ifans as Otto Hightower and Olivia Cooke as  Alicent Hightower.

“House of the Dragon” will make its debut this fall on August 21. 

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The Best Books on Cryptocurrency

Above:Photo Credit / Krzysztof Kowalik on Unsplash

So much is going on in the area of Crypto-currencies, Blockchain, Alt Coins, and Decentralized Finance (DeFi) that it can make your head spin. And that is not to even mention Crypto Mining, Farming, Baking and Trading, all of which have had skyrocketing activity recently.

How much interest there is runs the gamut from the curious onlooker to the serious professional. And then there are predictions regarding the future of the world financial system, the political and legal ramifications of the rise of crypto and all the opinions going every which way, and more.

Based on all of the above it only makes sense to put together a list of fundamental ground floor guidebooks to help anyone who wants and needs to really understand what all the fuss is about. Bitcoin and the whole area of blockchain technology has come so far already, and is so established and entrenched that it is unlikely to disappear completely anytime soon, no matter which way the political winds may blow.

So if you are a beginner an intermediate or even advanced learner that wants to know more, these are the best books to really dig into the phenomena and explosion of information and viewpoints. To make it easier they are featured front and center, below, along with descriptions, provided courtesy of the Bookshop (and the various publishers), and with some links for a variety of options of where to purchase.

Mastering Blockchain – Third Edition: A deep dive into distributed ledgers, consensus protocols, smart contracts, DApps, cryptocurrencies

Buy at Bookshop

Blockchain technology is the backbone of cryptocurrencies, and it has applications in finance, government, media, and many other industries. With a legacy of providing technologists with executable insights, the third edition of Mastering Blockchain is thoroughly revised and updated with the latest blockchain research, including four new chapters on consensus algorithms, Serenity (Ethereum 2.0), tokenization, and enterprise blockchains.

Apart from covering the basics, including blockchain’s technical underpinnings, cryptography, and consensus protocols, this book provides you with expert knowledge on decentralization, decentralized application development on Ethereum, Bitcoin, alternative coins, smart contracts, alternative blockchains, and Hyperledger.

Furthermore, you will explore how to implement blockchain solutions beyond cryptocurrencies, such as the Internet of Things with blockchain, blockchain scalability, enterprise blockchains, and tokenization using blockchain, and the future scope of this fascinating and disruptive technology.

By the end of this book, you will have gained a thorough understanding of the various facets of blockchain technology and be comfortable applying them to diverse real-world scenarios.

Key Features

  • Updated with four new chapters on consensus algorithms, Ethereum 2.0, tokenization, and enterprise blockchains
  • Dive deep into foundational pillars of blockchain technology such as decentralization, cryptography, and consensus protocols
  • Get to grips with Solidity, Web3, cryptocurrencies, smart contract development and solve scalability, security, and privacy issues
  • Discover the architecture of different distributed ledger platforms including Ethereum, Bitcoin, Hyperledger Fabric, Hyperledger Sawtooth, Corda, and Quorum

Cryptocurrency, Bitcoin, Blockchain Technology& Altcoins For Beginners: Explore The Decentralized World, Investing in Crypto Blueprint, Mining Basics+

Buy at Bookshop

Do you want to understand what Bitcoin & Cryptocurrency actually is? Do you want to understand how it could change the world & finance industry FOREVER? Do you want to discover how you can get started investing in Crypto TODAY?

By now we’ve all heard of it, yet few of us understand it, and without understanding it how could you even dream of investing in it?

You hear all the tech ‘bros’ talking about it, you hear the media slandering it, you can see the bankers are scared by it’s potential, but you still don’t quite get the fuss.

Don’t worry, we’ve all been there.

But, luckily, this book has been written for people just like you.

The purpose of it is to demystify the world of Bitcoin, Cryptocurrency, Decentralization & The Blockchain.

And, if those 4 words currently sound like a foreign language to you, you’re not alone. But, after this book, you’ll be the one explaining about the ‘Crypto Craze’ to everyone you see!

Inside, we will go over the origins & history of Bitcoin, it’s potential to change the world, as well as how it could all go wrong.

And, of course, we will go over how you can invest in potentially the greatest wealth transfer the world has ever seen.

Here’s a tiny Example of what’s inside..

  • Exactly What Bitcoin Actually Is And How It Is Drastically Disrupting The Global Economy 
  • Everything You Need To Know About The ‘Bitcoin Halving’ Cycles & How To Maximize Your Gains From Them
  • What Is A ‘Blockchain’ And How It Could Quite Literally Revolutionize EVERY Aspect Of Your Life In The Coming Decades
  • What Are ‘Altcoins’ And How They Are Different To Bitcoin & What Their Purpose In All Of This Is…
  • Why We Are Still In The VERY Early Days Of The Crypto ‘Boom’

And SO Much More!

So, If You Want To FINALLY Understand The World Of Bitcoin & Cryptocurrency So You Can Actually Understand What All The Fuss Is About And Whether You Want To Get Involved, Then Scroll Up And Click

Infinite Powers: How Calculus Reveals the Secrets of the Universe

buy at Bookshop

From preeminent math personality and author of The Joy of x, a brilliant and endlessly appealing explanation of calculus–how it works and why it makes our lives immeasurably better.

Without calculus, we wouldn’t have cell phones, TV, GPS, or ultrasound. We wouldn’t have unraveled DNA or discovered Neptune or figured out how to put 5,000 songs in your pocket.

Though many of us were scared away from this essential, engrossing subject in high school and college, Steven Strogatz’s brilliantly creative, down-to-earth history shows that calculus is not about complexity; it’s about simplicity. It harnesses an unreal number–infinity–to tackle real-world problems, breaking them down into easier ones and then reassembling the answers into solutions that feel miraculous.

Infinite Powers recounts how calculus tantalized and thrilled its inventors, starting with its first glimmers in ancient Greece and bringing us right up to the discovery of gravitational waves (a phenomenon predicted by calculus). Strogatz reveals how this form of math rose to the challenges of each age: how to determine the area of a circle with only sand and a stick; how to explain why Mars goes “backwards” sometimes; how to make electricity with magnets; how to ensure your rocket doesn’t miss the moon; how to turn the tide in the fight against AIDS.

As Strogatz proves, calculus is truly the language of the universe. By unveiling the principles of that language, Infinite Powers makes us marvel at the world anew.

The Bitcoin Standard: The Decentralized Alternative to Central Banking

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When a pseudonymous programmer introduced “a new electronic cash system that’s fully peer-to-peer, with no trusted third party” to a small online mailing list in 2008, very few paid attention. Ten years later, and against all odds, this upstart autonomous decentralized software offers an unstoppable and globally-accessible hard money alternative to modern central banks. The Bitcoin Standard analyzes the historical context to the rise of Bitcoin, the economic properties that have allowed it to grow quickly, and its likely economic, political, and social implications.

While Bitcoin is a new invention of the digital age, the problem it purports to solve is as old as human society itself: transferring value across time and space. Ammous takes the reader on an engaging journey through the history of technologies performing the functions of money, from primitive systems of trading limestones and seashells, to metals, coins, the gold standard, and modern government debt. Exploring what gave these technologies their monetary role, and how most lost it, provides the reader with a good idea of what makes for sound money, and sets the stage for an economic discussion of its consequences for individual and societal future-orientation, capital accumulation, trade, peace, culture, and art. Compellingly, Ammous shows that it is no coincidence that the loftiest achievements of humanity have come in societies enjoying the benefits of sound monetary regimes, nor is it coincidental that monetary collapse has usually accompanied civilizational collapse.

With this background in place, the book moves on to explain the operation of Bitcoin in a functional and intuitive way. Bitcoin is a decentralized, distributed piece of software that converts electricity and processing power into indisputably accurate records, thus allowing its users to utilize the Internet to perform the traditional functions of money without having to rely on, or trust, any authorities or infrastructure in the physical world. Bitcoin is thus best understood as the first successfully implemented form of digital cash and digital hard money. With an automated and perfectly predictable monetary policy, and the ability to perform final settlement of large sums across the world in a matter of minutes, Bitcoin’s real competitive edge might just be as a store of value and network for final settlement of large payments–a digital form of gold with a built-in settlement infrastructure.

Ammous’ firm grasp of the technological possibilities as well as the historical realities of monetary evolution provides for a fascinating exploration of the ramifications of voluntary free market money. As it challenges the most sacred of government monopolies, Bitcoin shifts the pendulum of sovereignty away from governments in favor of individuals, offering us the tantalizing possibility of a world where money is fully extricated from politics and unrestrained by borders.

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Darth Vader and Skywalker revealed in ‘Obi-Wan Kenobi’: Watch Teaser Trailer

May the Force Be With You

A new teaser trailer was released by Disney+ for the upcoming TV series “Obi-Wan Kenobi” starring Ewan McGregor. The episodic is set 10 years after “Revenge of the Sith” where Obi-Wan is hiding on the planet Tatooine as he looks after the young Luke Skywaker.

The clip also finally reveals that Darth Vader will appear in the series and there will be an ultimate showdown with the former mentor. We see in the video, even though just for the last few seconds, his suit and iconic breathing. 

In addition to McGregor, cast members include: Bonnie Piesse, Kumail Nanjiani, Indira Varma, O’Shea Jackson Jr., Sung Kang, Simone Kessell, Benny Safdie and Maya Erskine.

The limited series which will consist of six parts will premiere the first two episodes starting May 27th, with the remaining episodes each Wednesday on a weekly basis, with the final date on June 22. 

Check out the Official Trailer below:

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Book Ideas for Independent Bookstore Day: Free Shipping All Weekend

Books are still an incredible resource for learning, education, entertainment, reference and more. Just because a certain company has created an existential challenge for most independent bookstores, there are still many out there that survive and need your support. Lynxotic is directly affiliated with one such store and also with Bookshop.org that sponsors independent bookstores everywhere.

This weekend, as a way to celebrate, free standard shipping is available all weekend long!

Below we have provided some book ideas to consider:

https://lynxotic.com/category/entertainment/books/

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Elon Musk’s Latest Tweet Says it All, or Does it?

Perhaps in a moment of incoherence, this three-tweet set was launched. It is just plain goofy (unless he is buttering up “the right” for after mid-terms…?)

In what looks like some kind of twisted attempt at being diplomatic, Elon Musk’s latest tweet manages to clarify his stance regarding “free-speech“ about as much as a mud bath clarifies a cupcake.

Leading off with a bizarre attack on what he Calls “the far left “, he explains that it is his contention that they “hate everyone including themselves”.

Standing alone this is already a bizarre statement, which seems like a far right talking point, typical of the Joe Rogan school of anti-cancel culture and anti-so-called “woke-mob”.

He follows this up with a disclaimer of sorts, as bland as it can be stating that he is “no fan” of the far right, either.

One would have to be forgiven if they thought that this implied, in its very wording, an actual bias toward the far right which is what many already believe.

Ending his three-tweet soufflé on the flat “Let’s have less hate and more love” the responses, not surprisingly, were a very loving mix of WTF and ????

To be fair, there were also lots like this:

And this:

But, the way his tweets were so oddly posted, there was definitely a sense among “lefties” that he was biased. And it didn’t take a genius, but merely @cjwalker21, to retort:

It actually seems odd, that Elon Musk would wade (or dive head first) into a “left vs. right” argument that has no hope of any kind of resolution. And pretending that the disagreements are equal on some level and love can just be ratcheted up as if it was cheap rocket fuel, seems odd…

Then, in what’s gotta qualify as “far left’ in Elon’s book, this gem:

https://twitter.com/Grizzy_333/status/1520210804330704897?s=20&t=4N4AdzxcqVPa3BiO9XkCjg

Honestly, if you just look at the numbers, maybe you don’t see taxes as the answer, but considering the company Elon is in (Zuckerberg and Bezos?) there’s clearly something wrong with this picture?

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Barbie Movie Features Margot Robbie Pretty and Very Pink: Trailer to Come

Back in 2019 Greta Gerwig (known for work on “Lady Bird”, “Little Women” and “The Squid and the Whale”) and Noah Baumbach signed on to write a live-action Barbie movie for Warner Bros.  By the looks of it, giving by a sneak-peak that it’s giving hot pink, retro 80’s Barbie vibes.  

Some might find it anomalous that Robbie, famed for, among others, being Harley Quinn of suicide squad, a role that had the feel of a life-time type-casting dream, so Barbie might seem a stretch for those that feel married to her portrayal of a more, shall we say, dangerous female anti-hero.

And yet, perhaps it’s brilliant. Certainly the photo, released as a teaser at CinemaCon gives out a vibe that is spot-on for an inspired casting take on the doll come to life. Unfortunately the official trailer is still to come, so we’ve provided a “first look” video with clips from her that kind of visualizes a fantasy take in the meantime.

Alongside Margot Robbie as Barbie, Ryan Gosling will play the iconic boyfriend Ken. There are also a handful of crazy talent with fellow cast members to include: Will Ferrell, America Ferrera, Simu Lui, Issa Rae, Michael Cera and Kate McKinnon. 

The plot details for the film have not been shared and kept quite mum as of now, so we may have to wait closer to the release date next year to see Gerwig’s adaptation.  Currently “Barbie” is scheduled for theatrical release on July 21, 2023. 

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Here are the Best Gardening Books to start Reading

Tend to your inner Green Thumb with these Great Reads

It’s never a bad time to try your hand in gardening. Now is actually the perfect time, spring, to get your hands in the dirt, whether it be to spruce up your garden in the way of planting flowers or growing your own produce.

Being outdoors and gardening is both peaceful and can be meditative, as well as a form of exercise. If you are new to the trade, gardening can be a bit of a learning process, from figuring out what are the essential tools you need and seeds to get, as well as any other supplies. So what better way to help and guide you than some gardening “bible” books, below we’ve chosen some of the best titles to get you started on your outdoor adventure.

The Flower Gardener’s Bible

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Create the flower garden of your dreams. This comprehensive guide includes expert advice on everything from choosing an appropriate growing site to maximizing the lifespan of your plants.

Charming illustrations and photographs accompany helpful tips on how to improve soil, fight off pests, and make all your flowers bloom with radiant color.

Whether you’re a beginning gardener or a seasoned florist, The Flower Gardener’s Bible is a useful resource that will help you keep your garden healthy and beautiful for years to come.

Garden Maker

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From the beginning God made a garden, so it’s no surprise if you feel closer to Him with your hands in the dirt and the sun on your back. There is something profoundly soul-satisfying about creating and cultivating beauty. If you long to experience more splendor in your life, you can grow some of your very own. 

Join kindred spirit Christie Purifoy as she helps you unearth the simple delights of growing garden flowers, from preparing and planning to creating beautiful bouquets and other arrangements.

Lavishly photographed and lovingly written, this all-seasons guide invites you to discover the innumerable joys and wonders to be found in the flower garden. 

The Vegetable Gardener’s Bible

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Smith’s legendary high-yield gardening method emphasizes wide rows, organic methods, raised beds, and deep soil.

Succeed with fussy plants, try new and unusual varieties, and learn how to innovatively extend your growing season.

With thorough profiles of hundreds of popular varieties, The Vegetable Gardener’s Bible provides expert information and an inspiring roadmap for gardeners of all skill levels to enjoy abundant homegrown vegetables.

Best Perennials for Sun and Shade

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Choosing perennials for a garden can be a daunting task, considering that there are thousands of choices. Yarrow? Columbine? Aster? To make the selection easier, this guide profiles the easiest-to-grow and best-performing perennials for both sunny and shady locations.

Each plant is shown in a beautiful color photo for easy identification. The photo is accompanied by information on where and how to grow the featured plant, along with horticultural tips to assist in making the perennial-gardening adventure an enjoyable endeavor. From controlling pesky bugs and deadheading to staking tall plants and taking root cuttings, everything a beginning gardener or new homeowner needs to start a garden is here. This colorful, photo-filled book takes the guesswork out of gardening. No trial and error–get it right the first time!

Rodale’s Basic Organic Gardening

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In Rodale’s Basic Organic Gardening by Deborah L. Martingeneral garden-building skills (from Do I need to dig? to Where do I dig?) and specific techniques (from How do I plant a seed? to How much should I water?) are presented in growing-season order–from garden planning and planting to growing and harvesting.

Many other need-to-know topics like soil, compost, seeds, pest control, and weeds are explained in simple language to ensure success, even on a small scale, on the first try. More than 100 common garden terms are defined, and Smart Starts sidebars offer doable projects to build confidence and enthusiasm for expanding a garden when a gardener is ready. A flower, vegetable, and herb finder highlights easycare plants with good track records. Plus, there are no-dig garden methods, simple garden layouts, and many more tips and hints.

The Flower Gardener’s Bible
The Vegetable Gardener’s Bible
Best Perennials For Sun And Shade 
Garden Maker
Rodale’s Basic Organic Gardening

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