Category Archives: Apple Services

Apple announces ‘Unleashed’ event: unveiling of MacBook Pros, Mini and Airpod Pro 3s are likely

Above: Photo / Apple

Eagerly awaited M1x chip expected to star and be unleashed in new Macs

For the second time in October Apple is hosting a virtual event to reveal new products and software. On October 18, 2021 at 10 the show will start, streamed as usual, from Apple Park. 

Virtual events have become the norm since the pandemic restricted the possibility for live audiences. A bright side for this is that the production values for the virtual event have improved drastically in the last year and that makes for great streaming and online consumption after the fact in various forms of edited clips and screen shots.

Coming hot on the heels of the big iPhone 13 extravaganza earlier this month, this is turning out to be a big year for long awaited new products, and the M1x will potentially be the crowning achievement of the year. 

Already a hit in the initial release the M series was received with a near ecstatic reaction with many in a state of awe when the upgraded capabilities were tested and measured in the wild.

As is widely known, the Intel i-7 chip was the workhorse for many years, with added cores and clock speeds helping somewhat, but with the M1 there was finally something that could usher in a new era of processors, particularly when used with optimized software from Apple and others.

With the M1x (with being the projected moniker with the actual designation to be confirmed on the 18th) there could be an even larger leap into faster, more efficient processor performance. 

Gear lined up according to rumors and best intel on the street 

Highly anticipated are MacBook Pros, with various larger screens and possible other hardware upgrades in addition to the new M1x, a mac mini with updated specs would be huge and many have pointed to an AirPod 3rd generation with unknown improvements.

As is often the case, if there are additional announcements they are likely to be big surprises and very interesting, the consensus is so all pervasive that is there is any deviation (like the absence of any of the above) it is going to be a shock. 

The tweet from Apple Mktng SVP Greg Joswiak has a fun video that sets the tone for the virtual presentation and is likely to be followed with great content live streamed on Oct. 18th, with the option to tune in later for replays. 

Even without surprises this will be a very important event with immense repercussions for all mac users. We will be covering the action live with additional details so please stay tuned.

https://video.twimg.com/ext_tw_video/1447956448961392642/pu/vid/640x640/LqTEYtgCvSlcxu9F.mp4?tag=12

Related Video:

Apple Articles:


Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

This is iPhone 13Pro Max best new feature by far

Above: Photo Collage / Lynxotic / J. Flavia / Unsplash

Ear related! 2nd best and more are also interesting

With so many new features on the iPhone 13 Pro models, and with so many of them made possible by iOS 15, the A15 bionic chip, the 16-core Neural Engine, which performs up to 15.8 trillion operations per second, and power features like Cinematic Mode and Smart HDR 4, machine learning and other hard to explain facets of the overall experiential upgrade, sound playback (and recording) are often barely mentioned, it seems.

Ever since there was the biggest Apple success story near the turn of the century there has been a special relationship between the fruit company and music / sound. I’m talking, of course, about the iPod.

Long before the iPhone was even a rumor, the iPod was a huge success, taking over the mp3 player market and, with the iTunes store for music downloads, launching the software and services division, for all practical purposes.

It’s hard to imagine now, but there was doubt that Apple could make it in the competitive cell phone market, with behemoths like Nokia and Blackberry so well established. It was the iPod’s success that made it seem plausible.

There was one thing that the iPod never had, however; speakers. And even the recent iPhones, with speakers for voice and music, if you didn’t use your AirPods for that, had speaker and sound quality that was not on the quality level of the larger iPads.

With a much larger area to hide speakers, the iPad was always an obvious choice for watching movies and listening “out loud” via the built in speaker system. With an iPad pro that could be pretty spectacular with a relatively full frequency spectrum and, more recently via software upgrades, spatial audio.

https://www.apple.com/105/media/us/iphone-13-pro/2021/404b23a8-f9c5-466c-b0e6-3d36705b959d/anim/chip/large.mp4

With iPhone 13 Pro models the audio barrier has finally been shattered

In a tiny, nearly forgotten passage at the very end of a list of new specs and enhancements in the iPhone 13 line, Apple adds one more thing; a stereo speaker at the top where the notch is located and a second stereo speaker at the bottom next to the Lightning port.

What it doesn’t mention is the improvement in the sound quality. Like so many features in the newer generation of devices and software, this unassuming, seemingly simple statement is just the tip of the iceberg and does not divulge what’s really going on.

Once more a combination of all the recent software and hardware upgrades combine to produce an experience that goes beyond what you could expect with these tiny, nearly invisible, speakers.

First, the two stereo speaker sets are, sound wise, equal in quality. So when you are watching a movie in landscape mode there is a distinct stereo effect. This is enhanced by spatial audio and dolby atmos depending on your set up.

The actual experience is noticeably “iPad like” and in some ways even goes beyond. Having the phone relatively near you, due to its size, and listening to a high quality movie score, there’s a feeling that your phone has morphed into a personal theater – as long as you can let the sound out into your local environment.

Try “SharePlay”, once it’s live in iOS 15.1, or just manually sync with your partner, assuming you each have a new iPhone 13 (!) and you will get a glorious room filling surround experience from the 4x stereo output (8 speakers?!) into the room.

And the mysterious mics also hidden in multiple places, are also a big upgrade – the seem to switch roles for video, calls etc and maximize the audio quality in live recording situations.

Apple’s software and service bundles and ambitions are driving hardware and iOS upgrades

As jubilant as this may sound, there is also an ulterior motive lurking. Some of the audio features work best (or at all) with an Apple Music subscription. And having more subscriptions, Apple TV, Apple News, Apple Music, iCloud Extra Storage, along connected devices, with so many available, it becomes an ecosystem of plenty for Apple, already the largest company by market cap.

On the optimistic side there’s always Apple One Premiere, the top of the line for bundled services (see below) and looking more and more like a steal at $29.95 per month.

Perhaps, one day not to far away, there will be a Apple One Premiere plan that also includes all Apple devices and you just trade them in every two years (every year?) or maybe you never own them at all?

The way the upgrades in hardware, software and the rest are becoming more interdependent and how crazy it already is to upgrade various devices (assuming you have more than one or two) yearly or bi-annually it’s an interesting idea to try and imagine.

And with an Apple Car perhaps on the way (self driving and outfitted with all the rest of the tech and service bundles) this could be a whole-house, whole-office (will there still be offices?) all transport bundle too. Apple haters will be in trouble, and have to move to Google Island, but otherwise, hey, why not?

Apple One Premiere example package:

Speakers after tear down by iFixit:

credit: iFixit

Audio Playback

Audio formats supported: AAC‑LC, HE‑AAC, HE‑AAC v2, Protected AAC, MP3, Linear PCM, Apple Lossless, FLAC, Dolby Digital (AC‑3), Dolby Digital Plus (E‑AC‑3), Dolby Atmos, and Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+)

Spatial audio playback

User‑configurable maximum volume limit

Video Playback

Video formats supported: HEVC, H.264, MPEG‑4 Part 2, and Motion JPEG

HDR with Dolby Vision, HDR10, and HLG

Up to 4K HDR AirPlay for mirroring, photos, and video out to Apple TV (2nd generation or later) or AirPlay 2–enabled smart TV

Video mirroring and video out support: Up to 1080p through Lightning Digital AV Adapter and Lightning to VGA Adapter (adapters sold separately)9


Find books on Political Recommendations and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

Apple’s free upgrades are Inviting you into the Metaverse: iOS15 – macOS Monterey & iPadOS15

Above:Photo Credit – Apple / Lynxotic

Sci-fi sounding, inevitable upgrade for today’s online communications

You might have heard lately about the “metaverse” and yet that can mean a variety of different things to different people. Often, it’s a term that relates back to gaming and 3D augmented reality enhancements of networked communications.

There are even crypto and blockchain related projects using this term and concept. While all of these various factors are welcome, and potentially part of this next phase of convergence of communication via networked technology, there’s something else happening under the surface.

”The pandemic, with its requirements of physical distancing, has brought people into online digital environments for a growing range of shared human experiences.” — Wired UK from “The Metaverse is coming” by David Baszucki

The acceleration in AI application, machine learning, and converging use cases for all communications tech has created a situation where the entry-portal to the emerging metaverse is already here.

One often overlooked aspect of a transition to a more complete digital life is the need for humans to have adapted to the need and potential benefits of the idea. This is what is happening via many routes, including Apple and the constant synergistic upgrade cycles that have just gone into a new, bigger phase with the migration to a unified OS structure built around Apple Silicon.

The gradual increases in iOS functionality and user sophistication are changing how we interact

iOS15, previewed this week at the WWDC2021 is rolling out literally dozens of new features, many based on machine learning, neural networks and AI that propose a new level of highly sophisticated options to communicate with video, photos and text.

While this mixture of “basic” media has been the staple of our current modes of online communication, particularly via social media, the incredibly increased depth of new options and functionality of iOS15 and iPadOS15 and MacOS Monterey will make all modes of communication feel completely new.

In the evolution of online media and enriched communication (OMEC to coin an 80s sounding acronym) the slow and uneven progress is based on many factors. #1 is always user adoption and sophistication.

Second is the quality of the hardware devices and software upgrades each user around the world has access to. In the case of iOS (iPad, iPhone & macOS) the immediate adoption of upgrades is a large factor on the plus side, helping new innovation to arrive in general use more quickly.

The last factor, a huge one, is access to fast ubiquitous internet data connections, and, in the US at least, this is less consistent than ever (or our expectations are rising faster than the build out).

Related Story links:

However, particularly in Asia, 5g is beginning to make a dent. Satellite broadband, like Starlink, should also start to be a factor as early as 2022. Government infrastructure build-out funding and subsidies in the US is on the way in 2021.

Augmented 3D features are still growing but will merge with 2D

The upshot of this topic is that “2D” factors and increasingly sophisticated manipulation and interactive features that are already coming in iOS15 will bring us all closer the entry-portal stone-age version of the metaverse.

We all depend more and more on communications and using our devices – work from home, personal, business and hybrid activities (such as the emerging content creator class). Often, as a result, we have fewer options to go offline for “organic” RL (real life) interactions.

The increasingly sophisticated capabilities available are beginning to make even face to face communications, particularly in work situations, feel “un-enhanced” as we become accustomed to and dependent on the digital enhancements and potential of a full media rich interaction.

This is an example, one could say, of the subtle encroachment of the emerging metaverse onto the “real world” and how the boundaries are blurring and even beginning to disappear.

Rather than a sudden “jump” into a metaverse, similar to the cliché sci-fi plots from films like “Ready Player 1”, what is happening is a nearly imperceptible transition to metaverse-like experiences that will become commonplace, initially in a primitive form, and then eventually become the norm. Similar to the proverbial Frog in pot, with warm water temperatures that increase so slowly that the Frog doesn’t even notice, until it finds that it is swimming in pot that is already boiling.

The misconception that a “killer app” or sudden shift into an online, virtual reality world, is the future, and that a big leap will happen nearly all at once, is harmlessly superimposed on the real transition that has already begun.

When Apple’s 2007 launch of the iPhone changed communication forever: the journey began

The new “Digital Legacy Program”, also announced at WWDC2021, is another hint that we are already living in an extremely primitive version of the metaverse. Our online identity, data, and even behaviors and experiences are so essential and all pervasive that it has become necessary to keep a digital key to access the huge trove of personal data we will leave behind to pass on to our living loved ones, after we are gone.

The metaverse, that means, is not only creating a parallel digital universe for us to live in, in an ever more complete and sophisticated way, but we are also already setting up the eternal storage of our virtual life experiences to be passed down to future generations.

Though nearly invisible while in such a relatively primitive iteration, the concept, an example of overlapping advancements in innovation, is a tiny step towards digital immortality.

The metaverse could help to save us all

It’s not just professional and work related communication that relates to the gradual increase in the depth of networked communication options, but, even more so, casual and leisure communication and interaction is key.

TikTok and other video communication trends are at the forefront of of user evolution and metaverse activity expansion. When people feel motivated to find new and better ways to communicate using richer media and augmented techniques for fun, and to gain more recognition in online societies, that advances digital sophistication.

This process of the evolution of user comfort and sophistication, while existing and interacting in the metaverse, is the fastest way for the augmentation to become more effective.

There’s a mostly unseen benefit and need for this, otherwise seemingly pointless, global development

The challenges that the world faces, encroaching, devastating fallout from global warming and excess carbon in the atmosphere, political corruption and inequality, disinformation and cybercrime, and so on.

Ultimately, unlike at any time in human history, we are facing a challenge. The survival of our species and even the planet are at stake.

In the years and decades to come it will become more and more obvious that there are only two paths possible. One path toward a kind of Utopia, or another one that will lead, inexorably to Oblivion.

Though the metaverse is scary in many ways, and does not always appear as a way to a better life, augmented and enhanced communication is one of the most desperately needed ways that solutions could eventually be discovered and implemented.

And that would put this progression and evolution of tech more in service of Utopia, and could be at the heart of a rescue plan to prevent Oblivion, before it’s too late.

https://www.apple.com/newsroom/videos/universal-control/Apple-Universal-Control-cc-us-_1280x720h.mp4
Above: Craig Federighi Demo Video at WWDC 2021


Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

iOS 15: It’s not just about the new Weather Animations, there’s a lot more

For what seems like a long time many of us have been living inside our iPhone, immersed in a metaverse of our digital lives.

And the deeper into Apple’s walled garden we are submerged, the more monumental the yearly OS upgrades become. That’s because, when you are in a digital life, we’ll, lots of things are worse than the “real” world. The sensual experience is built of fractions of the full sensory bandwidth of life.

But there’s one thing about the metaverse, the fact that, since it’s artificial and human engineered, it can, and does, improve.

In the case of Apple’s universe, the yearly upgrades and constant, sometimes nearly imperceptible changes in a thousand different parameters add together, over time, and suddenly, the world comes alive with vibrant, super sensual satisfaction …

Sure, the weather animations just got sent to a 3rd convolution level of better-ness, that’s true. But add this to all the thousands of better feelings and deeper interactions with yourself and the spirit of ourselves, and you will find: the future

Photo credit: Apple

WWDC 2021 was a pure upgrade fest with a lot of detail to sift through

We are in the middle of our ongoing coverage of the Apple event and all that was revealed. There are so many features and so many important details and interdependent uses for this features that it can be more easily digested in bites.

What we are witnessing is the growing interdependence and interoperability of iOS 15, iPad OS 15 and macOS 12 Monterey, particularly with the built in apple apps they all have built in.

Safari, though still with slight variations between the three OSs, is becoming more powerful everywhere, FaceTime got a huge upgrade in the new systems, and utilities connected to iCloud such as the Find My network are also extensively revamped.

While some find the sheer width and breath of Apple’s hardware, software and services conceptually off-putting, it is, at this early stage of the monumental changes that are being wrought by Apple Silicon, a wonder to behold how all the various products and underlying software for those products is evolving in a way that is constant and deep.

As put forth in articles published by Lynxotic years ago the changes that are underway are vast and were conceived and put into motion based on Steve Jobs’ core concepts for the future of Apple many years ago. And Tim Cook and the rest of Apple have not deviated from that vision, in fact are reaping benefits on behalf of users that could barely be imagined a decade ago.

One bite we’ve started to delve into is the dual and interdependent features from macOS Monterey; Airplay to Mac and Universal control. It turns out that compete interoperability for Airplay to Mac is still in the future, the list of the various models and vintages that it functions on is as follows:

  • 2018 or later MacBook Pro or MacBook Air
  • a 2019 or later iMac or Mac Pro
  • an iMac Pro
  • the 2020 Mac mini

As you can see this is a fairly exclusive list. What is most conspicuously missing is the possibility to use and older mac, such as a 2018 27” 5k iMac to take advantage of the beautiful screen.

Universal Control, meanwhile appears to work with most devices that run on iPadOS 15 and macOS Monterey. It allows you to a single mouse and keyboard and flow from ‌iPad‌ to Mac and back, pretty much as you would imagine using the cursor and keyboard for either, and, thankfully there is no setup required.

FaceTime just got a Facelift

FaceTime’s big jump ahead is somewhat more complex since the iPhone, iPad (various models of both) and the mac each have a UX and screen size that varies, as well as different computing advantages. One interesting note on the various technical enhancements, pretty much across the board from what was announced at WWDC 2021, M1 chips and Apple Silicon based devices get the biggest boost from all the new capabilities.

Rather than being a marketing ploy, at least so far there’s no evidence of that kind of approach, this is an organic by product of the underlying “big picture” goal – to unify the experience and potential of the three device categories even as they cross pollinate one-another.

All the various, and gradually hard to list, OS flavors, macOS 12 Monterey, iOS 15, iPadOS 15, tvOS 15, watchOS 8 and all the various accessories that benefit from the upgrades such as AirPods pro spatial audio, HomePod mini liaison with Apple TV 4k and tvOS 15, as well as SharePlay where FaceTime can allow multiple users to share streaming audio or video content for a synchronized experience.

Please stay tuned for the many articles to come that will further dive into the changes and improvements that are on the way, free of charge, for Apple users with this massive roll-out that will culminate in fall 2021.

As per Apple:

Redesigned Weather and Notes Apps

Weather includes more graphical displays of weather data, full-screen maps, and dynamic layouts that change based on conditions. Beautifully redesigned animated backgrounds more accurately reflect the sun’s position and precipitation, and notifications highlight when rain or snow starts and stops. Video animation below:

https://www.apple.com/newsroom/videos/apple-iphone12pro-ios15-weather-app/large_2x.mp4

Notes adds user-created tags that make it easy to quickly categorize notes, and mentions allow members of shared notes to notify one another of important updates. An all-new Activity view shows the recent history of a shared note.

Notes adds user-created tags that make it easy to quickly categorize notes in line with relevant content:

Related Recent Article Links:


Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

New iPhone Separation Alerts will warn you if you’re about to lose your AirPods Pro

Above: Photo Credit / Apple

This is a feel-good story if it works and then it’s Hallelujah!

Ok, other than to be a benign stalker or to monitor your girlfriends actual ETA, do you even use the Apple “Find My” network? Were you aware that it applies to people, devices and now “items” using air tags? And that you can also find yourself, in case you don’t know where you are?

Well, all that has been expanded into a new realm, at least for those that want to hang onto expensive audio gadgets as long as possible. You guessed it, Apple has now added AirPods Pro and AirPods Max to the devices list.

This was announced at WWDC2021 but it is not, I repeat, not, something that you need to wait for a software upgrade to make use of. It’s live now if you have iOS 14.

Above: Photo Credit / Apple

Why the jubilation? I think because so many of us suffer from extended anxiety, even early symptoms of PTSD from the thought of losing those $250 or yikes(!) $549 babies.

Losing both or even one of these could be a life changing event, triggering depression and doubt and sadness. And Apple appears to understand this, indeed, they assure us that, not only is the Find My network supposed to geolocate your AirPods, they even have a new feature called “Separation Alerts”.

They specifically describe this feature thusly: “Separation Alerts notify a user if they leave an AirTag, Apple device, or Find My network accessory behind in an unfamiliar location…”

“Separation Alerts”, admittedly, sounds like a term for childhood trauma but, again, if you walk out of a Starbucks on 5th Ave. in NYC and you get a notification that you are sans your AirPod Pros, hallelujah, all is not lost, instead, you are running back in to grab those babies, STAT! (From the Latin word statim, meaning “immediately.”)

These subtle, free and unheralded improvements are seemingly the wave of the future, if you are an inhabitant of the Apple ecosystem, which is on the verge of turning into a kind of pre-metaverse training ground for future digital life pioneers.

Hardware Schwardware updates, who needs ’em?

WWDC2021 was, perhaps cleverly, devoid of hardware news or release announcements. This trick worked like a charm. Various top and sub-top media outlets spent the weeks ahead of the show and keynote, touting leaks, speculation and sources regarding, mostly, what turned out to be non-existent hardware updates.

Those will no doubt still be forthcoming, just not at the WWDC2021 keynote, as that ship has sailed.

Instead, and this is a good thing, we can all begin the journey to learn more about what is in store for the annual pilgrimage to the next generation of software enhancements for the Apple ecosystem, meaning macOS 12 Monterey, iOS 15, iPadOS 15 and all the rest too numerous to name here.

See our latest posts from the show for more details.

As per Apple release:

”Find My introduces new capabilities to help locate a device that has been turned off or erased, as well as live-streaming locations for family and friends who choose to share their location. Separation Alerts notify a user if they leave an AirTag, Apple device, or Find My network accessory behind in an unfamiliar location, and the Find My network now supports AirPods Pro and AirPods Max. A new Find My widget offers an at-a-glance view directly from the Home Screen.”

Links to latest related posts:


Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

Spring Loaded Apple Event Confirmed for April 20th

Above: Apple Spring Loaded Event Poster Credit: Apple

“Loaded” is a loaded concept and let’s hope it rings true

After weeks of fits and starts, and even a bizarre siri advance confirmation leak, it’s finally official: Apple will be hosting a product reveal event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.

Naturally, as with all event scheduled this year so far this will be digital only and streamed live from various platforms including the Apple events page.

The event is expected to reveal new 2021 product updates and more, and the rumor mill has been busy so there’s a lot of potential for both news that’s been hinted at, as well as surprises. 

Highest on the list of anticipated possible reveals are; iPad Pro models, a new low-cost iPad and a new iPad mini. 

Less expected but also very much in the realm of possibility are refreshed iMacs, the endlessly rumored AirTags and more updated news on chip development as will as advance information ahead of WWDC2021 and the fall big show where typically new iPhones appear. 

Apple will be streaming live on its website and with the ‌Apple TV‌ app starting  at 10:00 a.m. Pacific Time on Tuesday, April 20.


Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

All-in-one subscription bundle for Music, TV Plus, and more

In a press release on Tuesday, September 15th, Apple Inc. announced the creation of a new single-plan platform for consumers to access all of their services via one subscription. Appropriately, it is titled Apple One.

Read More: iOS 14, iPad OS 14 Drop, World About to change: here are some of the best new features

Amidst the present age of competitive streaming services and warring tech conglomerates, such a service from Apple is rather expected. Apple One is the company’s own version of Amazon Prime— a single monthly fee for all of its music, video, gaming services, and more bundled into one. For Apple, that means offering Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 50GB of iCloud storage all at once.

Each of these apps are available for separate costs on all Apple devices, but with Apple One, users will get them all for the lower monthly total of $14.95. Apple One will also offer a Family Plan at $19.95 per month—allowing six members on the plan with 200GB of iCloud storage altogether. Additionally, a Premium Plan will be available for $25.95. This will accommodate six family members as well, but comes with 2TB of iCloud storage. 

Although Apple One is not yet available—the press release only states “Coming This Fall”—the plan has already garnered some criticism. For starters, some features of the bundle are far more desirable than others. Apple Music and iCloud, for example, are big hits with consumers and bode well against the competition. Apple TV+, on the other hand, is still developing, and is not as praised of a video streaming platform as Netflix, Amazon, or Disney+. Some are concerned that Apple One is a cheap way to get consumers paying for unwanted apps and becoming tethered.

On that same token, Apple Fitness+ is an entirely new feature, designed for Apple Watches to give users workouts and fitness routines throughout the day. This is a new and creative endeavor for Apple, but there is no guarantee that it will be worth the additional expense of Apple One. After all, many of the people who prefer spending copious time binging Apple TV+ might not care for this new exercise-focused development.

Subscribe to our YouTube Channel

Many competitors— most notably Spotify in the music streaming world and Peloton in the fitness world—also fear that Apple One demonstrates the company’s ultimate leap towards social and corporate hegemony. Like Amazon, Apple has grown into much more than a one-purpose business over the years. It now offers something for everything and everyone around the globe. If it continues down this path, it will brutally outrun the competition. Already, some are starting to whisper the dreaded A-word that these conglomerates have been evading for decades—“Antitrust.”

For now, though, Apple One is yet to come out, and once available, users will have a thirty-day free trial to figure out weather or not the bundle is worth the price. According to an article from Fast Company.com, Apple One’s Individual Plan can save users up to $5 per month, while the Family Plan can save one $8 per month, and Premiere, $25. This is compared to the total cost of paying for each app or feature individually. 

Still, it is unclear how likely users would be buying everything featured in this bundle to begin with. Also, Apple One’s $14.95 per month cost comes out to nearly $180 for the year. This is much steeper than Amazon’s $119 annual cost for Prime, and its features are not as reliable in this early stage. 

At the same time, though, bundling is probably the future for many companies focused on tech and entertainment. If Apple wants to compete with Amazon and others, they need to mix their resources together or consumers will turn away. Why pay for everything separately when the best deals come in packages? Even if those packages sometimes arrive with superfluous materials that keep us chained.


Check out all Lynxotic Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page.

AppleNews App in iOS14 and iPadOS14 New Audio Features

Apple News Plus Audio features may remove “boring” from the aggregator

Among the many announcements anticipated for the September 15, 2020 Apple Watch and iPad virtual event: “Time Flies” there will surely be a lot of new iOS and iPad OS features revealed. Some are already available for testing in the iOS and iPad OS beta versions.

Read More: Apple Maps iOS 14 Upgrade in MacOS Big Sur is a Total Transformation

Once such already known feature are the expanded capabilities and features for audio in the Apple News App. Particularly interesting are the free stories daily – and the ability to sample narrated content. By using the new audio tab (that looks like a pair of beats headphones) any available audio features are curated for you, even if you don’t subscribe to Apple News +.

“Apple News Today”, which is a kind of teaser in a sense, is free to all users and will initially feature a “daily top stories” roundup of sorts which will be narrated and available in the audio tab.

“Audio Stories” is a more extensive collection of narrated content. These are automatically available for all Apple News + Subscribers. At $9.99 per month this is a welcome expansion of the existing perks.

Read More: Apple Privacy in iOS 14 and Big Sur: Safari to offer deep pervasive control of personal data

Somewhat like a “netflix for news” a collection of featured stories will be added each week.

Subscribe to our YouTube Channel

The juicy bits are in the software interface

The software features of the audio library are possibly the most interesting part. A “mini-App” similar to the familiar Music app controls the usual parameters. Additionally, there’s a great feature where you can seamlessly jump from listening to the audio version of a story and then pick up reading, or vice versa. Sometimes reading can be faster or maybe you want your ears free.

The best software feature of all though is the ability to sync the audio playlist and resume wherever you’ve left off (as per Netflix also etc) including….in your car with Apple Car Play. That has to be the most useful – being able to be reading on the train to your parked car and then switch seamlessly to audio mode as you begin the drive to your final destination…


Check out all Lynxotic Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page.