Category Archives: Apple Watch

Apple, Apple Watch, Apps, Tech

Fitness with Apple Watch: A Day in the Life of Highly Motivated Ring Closers

https://video-lynxotic.akamaized.net/CloseYourRIngsM.mov

Imagine that a camera crew followed you around all day. Each time you expended energy through exercising (you might be an athlete) and your daily routine, running to work, climbing the stairs, kick boxing after work, or dancing in the evening, the crew shot a flattering moment of you in the middle of it all.

Or, better yet, say you are at the end of a long, active day. Ever since you’ve been “closing rings” on your apple watch, you know just what kinds of activities, and for how long, it will take to get them all closed. You watch, in your mind’s eye, an imaginary external montage of each step, each jump, each time your foot presses the pedal on your bike, all the various ways you express physicality and, this being a daydream (at night) you run the sequence in your mind over and over.

Each time you view the day’s movements and activities you choose just a snippet, a tiny captured slice, of every peak action revelation that, by the end of the long day, combine together to close your rings. By the time you’ve compressed it into the ultimate montage, it is not more than fifteen seconds of fleeting, flashing, images. And it is good.

Now you can doze off knowing that, tomorrow, you will live your life in motion, and, with your partner on your wrist, your rings will close again. And once more you will doze off watching your personal highlight reel of action, health and satisfaction.

Below are a few special Apple Watch owners who really did have that camera crew (graciously supplied by Apple, for commercial purposes) and we’ve attached the videos to prove it:

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/haley/watch-haley-tpl-cc-us-2018_1920x1080h.mp4

I’m a pretty competitive person. So it’s always a good feeling when I close my rings.

“Haley competes for the U.S. National Team as an elite open water swimmer. She uses the Pool Swim workout to track her yardage in the pool, where she closes her Exercise ring in training sessions every morning. Because she’s highly competitive, Haley tries to double her Move and Exercise rings every day.”

APPLE / HALEY A.

Haley’s swimming metrics are duration, active calories, laps, and distance.

Learn how to configure your workout metrics

https://www.apple.com/105/media/us/watch/close-your-rings/2019/1f8cb397_dac8_4bec_9235_be582347feae/films/jessica/watch-jessica-tpl-cc-us-2019_1920x1080h.mp4

The rings turn it into a game. Even if you’re not trying to hit a target, you close them just for fun.

“Jessica is the founder and lead instructor of Fat Buddha Yoga. She’s also a surfer and regularly DJs at clubs around the world. Being active in so many different ways can make it hard to track her fitness. But with Apple Watch, it’s simple. And whether she’s powering through a plank or dancing behind the turntables, everything counts”

APPLE / JESSICA S.

Jessica can see her progress with a lift of the wrist.

Learn how to start a workout

https://www.apple.com/105/media/us/watch/close-your-rings/2019/1f8cb397_dac8_4bec_9235_be582347feae/films/cory/watch-cory-tpl-cc-us-2019_1920x1080h.mp4

If you’re bored, just move. Jump around. Pick something up and throw it. Enjoy yourself.

“Cory believes in closing his rings every day, no matter where he is in the world. As a captain of the Track Mafia running club and fitness instructor, he’s led people in sprints up mall escalators, jogs through the Wembley Stadium parking lot, and marathon runs that stretch all the way from Santa Monica to Las Vegas. He also frequently cycles or runs to whatever’s next on his busy schedule.”

APPLE / CORY W-M.

Cory inspires people to go the distance as a Nike Run Club coach.

Get motivated with the Nike Run Club app

Learn how to start an Activity competition

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/jason/watch-jason-tpl-cc-us-2018_1920x1080h.mp4

I believe in exercising the mind, the body, and the heart.

“In addition to the strenuous workout he gets on the podium, Jason likes to close his rings using the Workout app to track swimming, cycling, and weight lifting. When it comes to staying mentally fit, reminders from the Breathe app nudge Jason during his busy day, helping him to recenter.”

APPLE / JASON L.

The Heart Rate app lets Jason quickly check his pulse during performance breaks.

Learn about Apple Watch and heart health

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/natsumi/watch-natsumi-tpl-cc-us-2018_1920x1080h.mp4

Apple Watch helps me be a better instructor. It also shows me how to live a healthier life.

“Natsumi is a yoga instructor and model living in Tokyo. She uses the Yoga workout to close her Exercise ring while she’s teaching a class. On occasion, Natsumi likes to surprise her students by taking them on hiking expeditions, where the Hiking workout tracks her distance and calorie burn. If Natsumi’s rings aren’t closed by the afternoon, she walks to her modeling gigs.”

APPLE / NATSUMI Y.

Natsumi uses the Breathe watch face to begin yoga classes.

Learn how to change your watch face

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/atilla/watch-atilla-tpl-cc-us-2018_1920x1080h.mp4

I love to work out with Apple Watch. It doesn’t have stuff that gets in the way. It just has what I need.

Couch potato turned avid marathon runner, cyclist, and swimmer, Atilla credits his transformation to Apple Watch. To close his rings, he makes sure to schedule two workouts every day. On his 12-mile runs, Atilla streams Apple Music for motivation. If he hasn’t closed his rings (which he admits being addicted to), an Outdoor Cycle or Open Water Swim workout gets the job done in the evening.

APPLE / ATILLA K.

Rolling Pace lets Atilla see a mile split at any point on his run.

Learn how to get more out of your run

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/eric/watch-eric-tpl-cc-us-2018_1920x1080h.mp4

We sometimes forget we are flesh and bone. Apple Watch comes in handy keeping you aware of that fact.

“At 65, Eric prides himself on being in great shape. He closes his rings five times a week, walking everywhere throughout his city to visit clients, friends, and neighborhood shops. Along the way, Eric loves to watch his rings close and see the miles, calories, and flights of stairs stack up in the Outdoor Walk workout and the Activity app. Eric finds himself moving just as much on the weekends, dancing, playing volleyball, and riding his bike.”

APPLE / ERIC G.

Eric uses turn-by-turn directions in the Maps app to find his way around the city.

See how to get directions on Apple Watch

https://www.apple.com/105/media/us/watch/2018/29dd149d_75d8_4b58_b5fc_feb70e66d41c/close-your-rings-stories/yocelin/watch-yocelin-tpl-cc-us-2018_1920x1080h.mp4

I love the fact that I have all my information on my wrist. And that I don’t have to carry my phone.

“As a busy student and point guard on her college basketball team, Yocelin doesn’t know what it means to sit still. She closes her rings virtually every day, running and lifting weights to stay in competitive shape. When she’s not on the court or in the classroom, Yocelin racks up even more Move calories and Exercise minutes taking care of her three younger brothers. If it weren’t for bedtime reminders from her Apple Watch, she might never rest.”

APPLE / YOCELIN S.

Yocelin stays motivated during workouts and before each game using AirPods to listen to her favorite songs.

Learn how to stream Apple Music

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Apple, Apple Car, Apple Watch, iOS 15, M1 Max, macOS 12 Monterey, OS Software

Apple 2022 is looming larger than ever after a hyperactive 2021

Video

Above: Photo Collage / Lynxotic / Apple

Lots of talk about the future is right on cue, but the next phase may lurch in an unexpected direction

Though always surrounded by haters and skeptics filed with F.U.D. – Apple escapes, along with Tesla, the level of derision reserved for Facebook (Meta!?@#), Google (Alphabet@?@!) and Amazon (Bezos?), for a simple obvious reason – Apple creates products; hardware, software and services that are not the reason for the criminal level of failure that is the Web2 business model, soon (ok, eventually) to be replaced by Web3.

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Buying an Apple product or service in the future, using Bitcoin, Ether, Shiba or what have you, will not be a problematic transition. And I suspect that Web3 and the metaverse, if and when they gain momentum will get more of that juice from Apple products and features than from the three companies featuring a clown-car user-as-a-victim business model mentioned above.

The next phase of integration between the innovations already evolving in the vast ecosystem, tracing back to Steve Jobs visions, will remove any doubt that the future needs more power to get where its going, and at this time, only Apple can provide that kind of propulsion.

It’s less about hit products and pleasing purchasers, though that is always in play, and more about a roadmap to a higher functionality.

Lynxotic on YouTube

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Hiding in Plain Site: the long game of endless iteration until ‘suddenly’ the future is here

With so many things that are dominating a public conversation of short-sighted voices and consensus herds, the biggest ‘breaking news’ stories in tech and innovation are, in reality, years, even decades in the making. Apple has literally dozens of these stories and the entire company is like one big moon-shot with Steve Jobs guiding us all toward the impossible, from above. Yet still seen as “boring”.

Mundane yet real and really amazing. How long was Apple silicon in development before it hit like a tsunami this year? Even “failure” is just a temporary setback if core principals are observed: iCloud, which started life as “mobile-me” is still imperfect and was nearly un-usable until 2019-2020, but is now beginning to bear fruit, hell, an orchard of fruit, as interconnected apps and app actions are updated and enhanced via cloud communication, machine learning and AI (a term Apple never uses since it carries with it Elon Musk’s famous warning label).

Look at the simplest and longest living apps, like “photos” – as with all other apps not anymore for iPhone or for mac, it is just photos everywhere. And the internal capabilities are growing while we sleep – incrementally in an almost scary way, more faces are being recognized and analyzed for search, objects and animals are not far behind.

Text is instantly read and cached for access not only in static photos but live. And these functions, and soon many more, can be accessed from other ecosystem apps, like, mail, messages, notes, contacts and so on.

Even with all the glitches there’s a clear path toward something…more.

Sometimes what sounds like nothing is a really big something, like the elephant looking for the blind men

Eventually the interactive multiplication of possible functions could be as mind bending as the percentage gains of the Shiba Inu coin (not the dog, sorry) in this year of insane crypto-awareness-expansion. And that is just and example, or a wild stab of an attempt to get to the heart of the insane growth curve.

While everyone is focused on circa. 2006 based concepts like a “killer app” or feature, the existing functions that we were all bored with in 2011 are coming-to like like a frankensteins monster of self animation, one that is ‘here to help’.

And it’s all just barely starting. The examples are so numerous that this would have to be a 500 page book to even begin to list them, however, and by the time page 423 would be written, it would be necessary to start at the beginning again, since everything would have already completely changed by then.

Tiny, minuscule case in point, but huge if you are a mac/ iPhone dual user (who isn’t?) – on the iPhone 13 Pro with iOS 15.2 (and soon on likely almost any iPhone with iOS15 updated to the current version) many of the web sites I have been trying to use for years (with Safari) but could not and had to switch to a laptop / desktop, such as for banking, business, media (WordPress and many others) are now unable to tell that I am on an iPhone (the request desktop site finally works on a critical mass of important sites) and landscape mode is becoming universal in more apps and functions.

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Nothing works until everything does

Sounds like nothing? Try sitting in an airline seat and getting a text telling you that you need to do a bank transaction, or schedule a freight pickup, or publish a post on a professional app, and then imagine the stress of digging out your laptop or having to postpone that urgent task hours until landing? Or just grab the phone (in your pocket) and let it emulate your laptop until you are back on land, or until you feel like switching.

This may also all just seem like fan-boying, I know, and on a level it is. Perhaps getting let down by everything that Web2 promised, and facing a world of corrupt a-holes in-charge and little else across the vast tech landscape, makes even a touch of fairness and honest ingenuity turn nearly anyone into an over-night acolyte.

And reducing technical breakthroughs that we may all be depending on to solve doomsday-level extinction-threatening problems (and the 2022 edition of those is about to be revealed, stay tuned) to a commercial contest of bells & whistles is maddening to the nth degree.

We need optimism, a crazy dude like Elon Musk taking on Big Oil with S3XY electric cars, and Apple, hopefully, can join in that conversation. And all those upgrades are desperately needed. So if fan-boy energy is required, then so be it.

This year is the first year, ever, that upgrades feel like real, serious, upgrades. And the majority of them are “free”, with the only caveat being that they work waaaayyy better on the newest machine versions. Ok, yes, that’s a criticism and a “gotcha” from Apple, but the level of improvement or outright magical new functionality is so high it’s hard to beef on it.

It will take all of 2022 to absorb a fraction of the changes and upgrades that have already happened

And while that is going on an even bigger boatload of changes are in the pipeline. Not just the progress on nutzoid stuff like a self-driving Apple car with no steering wheel, or the rumored AR glasses with a mac level engine somehow hidden in the arms, but the repercussions of better faster machines with ever-evolving integration and interactive uses that push the whole digital content marketplace forward at an ever faster pace.

YouTube shorts (and of course TikTok) are already seeing million hit posts using cinematic mode aesthetics – oddly, since a pro-DSLR was capable for many years to enable this. It’s not the tech, it’s the ubiquity, the awareness that “cinematic” is a thing at all.

Who, outside of pro photographers, ever heard of a macro photograph or lens until every iPhone 13 pro owner had one in their pocket. And what of the fact that it might be used for do-it-yourself surgical evaluation (don’t try this at home!) and probably many other not yet known creative hacks?

https://lynxotic.com/iphone-13-pro-max-how-to-shoot-in-macro-mode-hint-steve-jobs-would-be-proud/

Since this article in it’s breathless adjective filled ranting, with only scant details, is clearly inadequate, please keep up with Lynxotic, Madison Santel, Wiley Simms and the whole gang as we try to get the facts, tips, tricks, hacks and inside dope out as fast as it changes (or as fast as we can, at least).

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Apple, Apple Watch

How to Unlock your iPhone (or Mac) Using an Apple Watch

Video

We’ve all been there. In a dark room or other less than ideal faceID environment and trying unsuccessfully to open an iPhone just by swiping up and looking. It can be frustrating, especially if it takes multiple tries and then you still have to type in a passcode. Which is not always possible if your hands are not free etc.

If I’m wearing a mask or it’s too dark in my bedroom and iPhone doesn’t recognize my Face, and won’t unlock right away, there is now an easy alternate option to open it with Apple Watch. Rather than having to type in my passcode, the watch will “magically” open unlock the phone!

In the video above you can see how you can save time and hassle when you need to unlock your phone (if FaceID doesn’t work for any reason). Apple first introduced this feature back with the iOS 14.5 and WatchOS 7.4 update earlier in 2021.

The great news is you don’t have to have the latest iPhone 13 or Apple Watch 7 to use this feature – all you need to have is the iPhone 6s or Apple Watch Series 3 or newer.

On your iPhone: Open up Settings, Scroll down until you see FaceID & Passcodes, You will be promoted to enter your passcode (or not!).

Scroll down to “Unlock with Apple Watch” and tap on the toggle to turn it on (will be green if on). Then a pop up will appear for you tp confirm you want to unlock your iPhone with your Apple Watch. Click Turn on.

If you have not yet set a passcode for your Apple Watch you will be required to create a simple 4 digit pin.

When you need to unlock your iPhone without your face (due to mask, low light etc) just swipe up.

If the passcode screen shows up or the phone doesn’t immediately open you can hold your Apple Watch near your iPhone to unlock.

You should get both haptic vibration on your wrist along with a prompt alerting you that your Apple Watch has unlocked your iPhone.

In multiple tests with various iPhone models / watches, we saw various results, sometimes the iPhone would just open by itself, other times it was necessary to swipe and then, in the rarest cases, we had to hold the watch near the phone.

It appears that the phone was “learning” to use the watch to open whenever needed. That is all you have to do, in the future when you go through the process of unlocking your phone and Face ID isn’t working.

Accessories, Apple, Apple Watch, Tech

Apple is paving the way in Wearable Health Tech: Blood-Pressure Monitor and Thermometer in the Works

Video

New features in the pipeline along with the new iteration of the hit timepiece

The next version of the Apple Watch  (Series 7) is expected to be released in the coming weeks, and the WSJ reported that the company is currently working on additional health-related features and improvements for the smartwatch. While it is not certain that these to be included in Series 7, there is no doubt that they are coming, either as a software or hardware update.

Apple is already known for many of its current health conscious features, including the well known Exercise rings and Fitness App, as well as the ability to check your heart rate for irregularity with its electrocardiogram and check your Blood Oxygen levels with a Series 6.

One of the new capabilities that may be coming to your Apple Watch will include measuring blood-pressure which would prompt a user when their BP levels are too high (or increasing in rate). This can influence behavior, diet or give you a warning to seek medical attention is the reading is extreme, for example.

When Apple does roll out this feature, it could be a game changer (or rather a life-saver), as hundreds of millions of Americans suffer from high blood pressure and / or hypertension. The condition leads to almost half a million deaths a year according to the Centers for Disease Control and Prevention.  

Another feature said to be in the works is targeted towards females, a thermometer to help with fertility planning. Bloomberg also reported earlier of Apple’s additional health goals to add blood-sugar sensors to help those with diabetes monitor glucose levels. 

A useful, even sometimes addictive health aid, which is a good thing

Those who have an Apple Watch can likely attest to its effectiveness in promoting health and well being, particularly around exercise and weight control. The recent addition of of medical features, that in some cases have directly contributed to lives being saved, appear to be a high priority at the giant tech company.

Although it is tantalizing to speculate on the incredible features yet to be added to the device, it will take time for the technological innovations and solutions to be developed in order to make these possible.

Apple has some very ambitious improvements they want to add to its Watch, however there is no official timeline that has been announced and most likely will not be expected before 2022. 

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Accessories, AI, Apple, Apple Services, Apple TV+, Apple Watch, Breaking News, FaceTime, iOS 15, iPad, iPhone, Mac, macOS 12 Monterey, OS Software, Tech, WWDC2021

iOS 15: It’s not just about the new Weather Animations, there’s a lot more

Video

For what seems like a long time many of us have been living inside our iPhone, immersed in a metaverse of our digital lives.

And the deeper into Apple’s walled garden we are submerged, the more monumental the yearly OS upgrades become. That’s because, when you are in a digital life, we’ll, lots of things are worse than the “real” world. The sensual experience is built of fractions of the full sensory bandwidth of life.

But there’s one thing about the metaverse, the fact that, since it’s artificial and human engineered, it can, and does, improve.

In the case of Apple’s universe, the yearly upgrades and constant, sometimes nearly imperceptible changes in a thousand different parameters add together, over time, and suddenly, the world comes alive with vibrant, super sensual satisfaction …

Sure, the weather animations just got sent to a 3rd convolution level of better-ness, that’s true. But add this to all the thousands of better feelings and deeper interactions with yourself and the spirit of ourselves, and you will find: the future

Photo credit: Apple

WWDC 2021 was a pure upgrade fest with a lot of detail to sift through

We are in the middle of our ongoing coverage of the Apple event and all that was revealed. There are so many features and so many important details and interdependent uses for this features that it can be more easily digested in bites.

What we are witnessing is the growing interdependence and interoperability of iOS 15, iPad OS 15 and macOS 12 Monterey, particularly with the built in apple apps they all have built in.

Safari, though still with slight variations between the three OSs, is becoming more powerful everywhere, FaceTime got a huge upgrade in the new systems, and utilities connected to iCloud such as the Find My network are also extensively revamped.

While some find the sheer width and breath of Apple’s hardware, software and services conceptually off-putting, it is, at this early stage of the monumental changes that are being wrought by Apple Silicon, a wonder to behold how all the various products and underlying software for those products is evolving in a way that is constant and deep.

As put forth in articles published by Lynxotic years ago the changes that are underway are vast and were conceived and put into motion based on Steve Jobs’ core concepts for the future of Apple many years ago. And Tim Cook and the rest of Apple have not deviated from that vision, in fact are reaping benefits on behalf of users that could barely be imagined a decade ago.

One bite we’ve started to delve into is the dual and interdependent features from macOS Monterey; Airplay to Mac and Universal control. It turns out that compete interoperability for Airplay to Mac is still in the future, the list of the various models and vintages that it functions on is as follows:

  • 2018 or later MacBook Pro or MacBook Air
  • a 2019 or later iMac or Mac Pro
  • an iMac Pro
  • the 2020 Mac mini

As you can see this is a fairly exclusive list. What is most conspicuously missing is the possibility to use and older mac, such as a 2018 27” 5k iMac to take advantage of the beautiful screen.

Universal Control, meanwhile appears to work with most devices that run on iPadOS 15 and macOS Monterey. It allows you to a single mouse and keyboard and flow from ‌iPad‌ to Mac and back, pretty much as you would imagine using the cursor and keyboard for either, and, thankfully there is no setup required.

FaceTime just got a Facelift

FaceTime’s big jump ahead is somewhat more complex since the iPhone, iPad (various models of both) and the mac each have a UX and screen size that varies, as well as different computing advantages. One interesting note on the various technical enhancements, pretty much across the board from what was announced at WWDC 2021, M1 chips and Apple Silicon based devices get the biggest boost from all the new capabilities.

Rather than being a marketing ploy, at least so far there’s no evidence of that kind of approach, this is an organic by product of the underlying “big picture” goal – to unify the experience and potential of the three device categories even as they cross pollinate one-another.

All the various, and gradually hard to list, OS flavors, macOS 12 Monterey, iOS 15, iPadOS 15, tvOS 15, watchOS 8 and all the various accessories that benefit from the upgrades such as AirPods pro spatial audio, HomePod mini liaison with Apple TV 4k and tvOS 15, as well as SharePlay where FaceTime can allow multiple users to share streaming audio or video content for a synchronized experience.

Please stay tuned for the many articles to come that will further dive into the changes and improvements that are on the way, free of charge, for Apple users with this massive roll-out that will culminate in fall 2021.

As per Apple:

Redesigned Weather and Notes Apps

Weather includes more graphical displays of weather data, full-screen maps, and dynamic layouts that change based on conditions. Beautifully redesigned animated backgrounds more accurately reflect the sun’s position and precipitation, and notifications highlight when rain or snow starts and stops. Video animation below:

https://www.apple.com/newsroom/videos/apple-iphone12pro-ios15-weather-app/large_2x.mp4

Notes adds user-created tags that make it easy to quickly categorize notes, and mentions allow members of shared notes to notify one another of important updates. An all-new Activity view shows the recent history of a shared note.

Notes adds user-created tags that make it easy to quickly categorize notes in line with relevant content:

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Accessories, Apple, Apple Watch, Lifestyle, OS Software, Tech

Apple Announces New Watch Pride Edition bands and gets Twitter Reactions Across the Board

Above: Photo Credit / Dominique Morgan/ Apple

New Braided Solo Loop & Pride Edition Nike Sport Loop announced via Apple Newsroom

Apple first launched the Apple Watch Pride Edition in 2016. The company’s unique bands have been a visible illustration of the ways in which Apple supports, and is proudly made up of members of the LGBTQ+ community. On on May 17th, 2021, the New Braided Solo Loop and announced with the subheading that it “represents the breadth of LGBTQ+ communities and experiences”.

The reactions on twitter were all over the map, to say the least. Many were sniping about the high price of the special band. Others seems to just be sniping as anti-Apple folks will do, but there were also plenty of defenders of the empire and Tim Cook himself.

Some of the criticism, sad and hilarious at the same time, was from people knocking Tim Cook as a presumably “straight-white-male” and defenders felt the need to remind them in a reply that he himself, is in fact publicly gay, giving him a different perspective on the LGBTQ+ movement and it’s importance overall.

There also seemed to be a lot of confusion over finances. The fact that there were associated donations to charities and pro-LGBTQ+ orgs seemed to be widely misunderstood or not recognized by would-be detractors. Again there were defenders who came to the aid of the reading-impaired:

https://twitter.com/Michael_Perski/status/1394555773552840707?s=20
https://twitter.com/logosaetos/status/1394870113577275393?s=20

Another aspect of the special product launch was the timing: “On International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple debuts the new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history.”

Apple Watch

In case the explanatory text above was not 100% clear the following is also spelled out in the Apple press release:

Apple donates all the proceeds to International Lesbian, Gay, Bisexual, Trans and Intersex Association (IGLA), The Trevor Project, and LGBT+ youth charity GLSEN.

The 2021 edition of the Apple Watch Pride Edition Braided Solo Loop includes black and brown strips that symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS.

The light blue, pink, and white stripes represent transgender and nonbinary individuals.

Cook, who in 2014 became the first chief executive of a Fortune 500 company to publicly come out as gay, also added the following:

Black, Brown and transgender activists have always been at the heart of the LGBTQ+ movement. The new Apple Watch Pride Edition Braided Solo Loop honors their legacy and reaffirms Apple’s commitment to support the ongoing work toward equality.

Tim Cook / Twitter

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