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Germany’s Far-Right Political Party, the AfD, Is Dominating Facebook This Election

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Ahead of a national vote this month, Citizen Browser data shows that posts promoting the AfD party appeared more than three times as often as rivals’

Earlier this month, Germany’s far-right nationalist political party Alternative für Deutschland, or the AfD, posted on Facebook. Widespread support for Sharia law among Muslims in Afghanistan, the group claimed, illustrated the danger “wenn sich Massen von Afghanen auf den Weg nach Deutschland und Europa machen” (“when masses of Afghans make their way to Germany and Europe”).

The post was soon shared by thousands of users and commented on by thousands more. It was one of many posts by AfD-related pages over the past couple of months that railed against immigration or, another popular topic, disparaged COVID-19 restrictions as unnecessary.

Despite its modest size in Germany, the AfD has been remarkably successful on Facebook. Data obtained through The Markup’s Citizen Browser project, in partnership with Germany’s Süddeutsche Zeitung, shows how the AfD has gained tremendous traction on Facebook in the run-up to a historically contentious national election to replace Angela Merkel, the long-serving chancellor, later this month. 

The Citizen Browser project, which collects data from a diverse panel of 473 German Facebook users, shows the party and its supporters have peppered Facebook with pages promoting its ideology, with posts on those pages appearing in our panelists’ news feeds at least three times as often as those from any rival party. 

Fewer unique panelists had posts from AfD-related pages appear in their news feeds than posts from the sister parties of the Christian Democratic Union of Germany (CDU) and the Christian Social Union in Bavaria (CDU/CSU), which led in this count, and from Bündnis 90/Die Grünen (Alliance 90/The Greens). But the data shows AfD deeply engaged with its core audience: The users who did see content from the AfD tended to see it repeatedly, and the AfD was especially good at reaching its own supporters.

Citizen Browser captures up to 50 posts from a panelist’s Facebook news feed one to three times a day. The Markup catalogued every time a post from a page named for a German political party appeared in our panelists’ feeds over the past two months, from July 20 to Sept. 16, 2021. We included any pages that mentioned “AfD” or one of its political rivals (“SPD,” “CDU,” or “FDP,” for example) in its name. We did not determine whether the page was officially sanctioned by the party itself. We removed any pages meant to disparage a party.

Posts from more than 200 different pages promoting the AfD party—the most pages of any party we looked at—appeared in our panelists’ feeds. While the quantity of pages promoting the center-left Social Democratic Party, the SPD, followed closely behind with 175 pages, posts from AfD pages appeared four times as often in our panelists’ news feeds. Our panelists were shown posts from the AfD more than 3,200 times, while they were shown SPD posts only about 760 times. 

The other major political party in Germany, the center-right Christian democratic political alliance, or the CDU/CSU, fared slightly better. Posts by pages related to those parties appeared in panelists’ news feeds around 850 times. But the AfD’s posts still appeared more than three times as often. 

The AfD’s dominance of our panelists’ news feeds is especially stark considering the makeup of our Citizen Browser panel in Germany. Our panel consists of more people who identified themselves as SPD and CDU/CSU supporters—62 and 82, respectively—than the 44 who identified themselves as AfD supporters. 

Those who did report aligning with the far-right party had an average of 55 posts from AfD-related pages appear in their news feeds in the eight weeks of data we examined. By comparison, supporters of the CDU/CSU had an average of just six CDU- or CSU-affiliated posts appear in their feeds.  

“Given its very limited number of participants, data from The Markup’s ‘Citizen Browser’ is simply not an accurate reflection of the content people see on Facebook,” Facebook spokesperson Basak Tezcan said in an emailed statement. “We actively reduce the distribution of content that is sensational, misleading, or are found to be false by our independent fact-checking partners. Our approach goes beyond addressing the issue post-by-post, so when Pages or Groups repeatedly share this kind of content, we reduce the distribution of all the posts from those Pages and Groups.”

The AfD did not respond to a request for comment.

Our analysis has limitations. Citizen Browser tracks a small percentage of Facebook users in Germany compared to the tens of millions of Germans on the platform and is unlikely to perfectly mirror what Facebook shows all of its users in Germany. On Sept. 1, Facebook introduced a new interface that affected captures for 3 percent of the panel across all parties. Some captures for this small subgroup of panelists could not be included in this study. 

But the panelists represent a diverse set of party affiliations across the political spectrum in the country, from AfD supporters to centrists to far more liberal users.

And AfD’s savvy on Facebook has been documented in past elections. 

The AfD’s Rise on Social Media

The AfD launched in 2013, initially as a conservative party harnessing skepticism of the European Union. Though it failed to reach the vote threshold for representation in the German Bundestag in the federal election that year, the group’s facility with social media quickly became evident.

“Directly in their beginning, in 2013, they began to install a very strong network of interconnected Facebook accounts for nearly all local branches of the party,” said Isabelle Borucki, an interim professor at the University of Siegen who studies German political parties online. The AfD operates on many platforms, but Borucki said it was clear the party “understood especially how this network works.”

By the next federal election, in 2017, the AfD had shifted further to the right, tightening its focus on issues like immigration. That year, the party captured about 12 percent of votes, part of a rising tide of right-wing populism in many Western countries. That performance made the party the third-largest in the Bundestag, behind the far more established SDP and CDU/CSU.

It isn’t just Facebook where the AfD has performed well, either. This year, a report from Süddeutsche Zeitung and AlgorithmWatch that relied on data from hundreds of users showed how Facebook-owned Instagram seemed to favor right-wing content, with posts from the AfD tending to appear higher up in users’ feeds. 

While it’s difficult to say how social media popularity translates to votes, many observers have attributed the AfD’s growth, at least partially, to its social media strategy.

“They managed to use social media to explode and find people and citizens that weren’t interested in politics before,” said Juan Carlos Medina Serrano, a Ph.D. student at the Technical University of Munich who has studied the AfD’s use of social media and is now heading data operations for Germany’s Christian Social Union party.

In past elections, researchers and journalists have tried to measure how well the AfD has reached users on Facebook compared to other political parties. Like The Markup, they also found that the AfD has been able to use Facebook to find a large online audience.

After the 2017 national election, a Washington Post analysis noted that AfD posts had been shared more than 800,000 times that year, far outpacing all other major parties put together.

In 2019, one report found that AfD posts on Facebook accounted for about 85 percent of shared content from German political parties, according to Der Spiegel. A researcher told the outlet at the time that the AfD had become “the country’s first Facebook party.”

Facebook has highlighted its efforts to combat misinformation in past German elections. In 2017, after the last German federal election, the company said it had removed tens of thousands of suspicious accounts to clamp down on the spread of false information. 

Facebook also announced earlier this month that it had removed a network of pages associated with Germany’s anti-lockdown Querdenken movement that promoted violent content and health misinformation. The movement is not directly aligned with a political party, although it shares its COVID-skeptical perspective with the AfD.  

This month’s vote may present new challenges for the social network. In June, Politico reported that there had been a spike in election-related misinformation as far-right social media users appeared to be laying the groundwork to make claims of election fraud after the vote.

What’s Driving the AfD’s Success on Facebook?

Experts point to several factors that have contributed to the AfD’s Facebook presence. 

As the Citizen Browser data shows, the AfD and its supporters tend to run more active pages in general than their rivals, setting up relatively small, localized pages that garner support across the country. 

The AfD, researchers say, also relies more on sensational, aggravating content, which is a perspective Facebook rewards with greater reach. “They trigger anger, fear—I would say anarchic or basic emotions,” Borucki said. “Those trigger people and affect people more than bare facts.” One recent AfD post found in our dataset bemoaning “climate hysteria,” for example, led to more than 5,000 “angry” reactions on Facebook. 

This strategy seems to be catching on with other political groups. The Wall Street Journal reported last week that some European parties had shifted policy positions to align with what performs well on Facebook, including more negative content.

The CDU didn’t respond to The Markup’s requests for comment, and the SPD declined to comment.

Like many conservative politicians in the United States, the AfD has been eager to court voters skeptical of COVID-19 restrictions and vaccines, leaning into a populist stance against preventative COVID-19 measures. 

Facebook says it attempts to automatically tag any content related to COVID-19 with a flag sending users to reliable information. The Citizen Browser data shows that, of the posts shown to our panelists, posts from the AfD were by far the most likely to be tagged by Facebook as being related to COVID-19. Our panelists were shown AfD posts tagged by Facebook for being COVID-related more than 250 times. In contrast, our panelists were shown posts from the SPD with tags related to COVID-19 fewer than 15 times, and this was the second most tagged in our dataset.

Many of the AfD posts inveigh against lockdown measures and suggest that the vaccines may not be as effective as health officials claim. A post about infections spread in a club that required proof of vaccination, for example, called vaccine-related restrictions quatsch, or nonsense. 

The group’s posts remain popular, but it’s also not clear whether those posts are leading to new votes. The party is projected to end up in fourth or fifth place in the upcoming election.

Since the 2017 election, Medina Serrano said, the AfD’s explosive growth on Facebook seems to have leveled off. Now, he said, the party has gone from a strategy of looking to pull in new voters to one of cementing its base in German politics through Facebook.

“It’s more about maintaining the base than growing—it’s already capped, in my opinion,” Medina Serrano said. “But we’ll see the results on election night.” 

This article was originally published on The Markup By: Angie Waller and Colin Lecher and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.


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After the insurrection, America’s far-right groups get more extreme

As right-wing groups reorganize after the Capitol riot, scholars of the movement foresee increased polarization

This article is republished from The Conversation under a Creative Commons license.

As the U.S. grapples with domestic extremism in the wake of the Jan. 6 insurrection at the U.S. Capitol, warnings about more violence are coming from the FBI Director Chris Wray and others. The Conversation asked Matthew Valasik, a sociologist at Louisiana State University, and Shannon E. Reid, a criminologist at the University of North Carolina – Charlotte, to explain what right-wing extremist groups in the U.S. are doing. The scholars are co-authors of “Alt-Right Gangs: A Hazy Shade of White,” published in September 2020; they track the activities of far-right groups like the Proud Boys.

What are U.S. extremist groups doing since the Jan. 6 riot?

Local chapters of the Proud Boys, Oath Keepers, Groypers and others are breaking away from their groups’ national figureheads. For instance, some local Proud Boys chapters have been explicitly cutting ties with national leader Enrique Tarrio, the group’s chairman.

Tarrio was arrested on federal weapons charges in the days before the insurrection, but he has also been revealed as a longtime FBI informant. He reportedly aided authorities in a variety of criminal cases, including those involving drug sales, gambling and human smuggling – though he has not yet been connected with cases against Proud Boys members.

When a leader of a far-right group or street gang leaves, regardless of the reason, it is common for a struggle to emerge among remaining members who seek to consolidate power. That can result in violence spilling over into the community as groups attempt to reshape themselves.

While some of the splinter Proud Boys chapters will likely maintain the Proud Boys brand, at least for the time being, others may evolve and become more radicalized. The Base, a neo-Nazi terror group, has recruited from among the ranks of Proud Boys. As the Proud Boys sheds affiliates, it would not be surprising for those with more enthusiasm about hateful activism to seek out more extreme groups. Less committed groups will wither away.

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How does that response compare with what happened after 2017’s ‘Unite the Right’ rally in Charlottesville?

Neither the Capitol insurrection nor the Charlottesville rally produced the response from mainstream America that far-right groups had hoped for. Rather than rising up in a groundswell of support, most Americans were appalled – some so much that they have abandoned the Republican Party.

Additionally, right-wingers have been hit hard by the post-insurrection actions by large technology companies like Facebook, Twitter, Apple, Google and Amazon. They took down far-right group members’ accounts and removed right-wing social media platforms, including permanently blacklisting Donald Trump’s Twitter account and temporarily blocking all traffic to Parler, a conservative social media platform. Those steps are more significant than earlier moderation and algorithm changes those companies had undertaken in previous efforts to curb online extremism.

Another major difference is the lack of regret. Nobody on the right wanted to be associated with Charlottesville after it happened. Figureheads of the far right who had initially promoted that rally saw the negative public reaction and distanced themselves, even condemning the “Unite the Right” rally.

After the insurrection at the Capitol, their response was different. They did not split and blame other right-wing groups. Instead, conservative and extreme-right circles have united behind a false claim that they did nothing wrong, and alleged, despite all the evidence to the contrary, that left-wing activists assaulted the Capitol – while disguised as right-wingers.

Are extremist groups attracting new members?

Some members have left extremist groups in the wake of the Jan. 6 violence. The members who remain, and the new members they are attracting, are increasing the radicalization of far-right groups. As the less committed members abandon these far-right groups, only the more devout remain. Such a shift is going to alter the subculture of these groups, driving them farther to the right. We expect this polarization will only accelerate the reactionary behaviors and extremist tendencies of these far-right groups.

Right-wing pundits and conservative media are continuing to stoke fears about the Biden administration. We and other observers of right-wing groups expect that extremists will come to see the events of Jan. 6 as just the opening skirmish in a modern civil war. We anticipate they will continue to seek an end to American democracy and the beginning of a new society free – or even purged – of groups the right wing fears, including immigrants, Jewish people, nonwhites, LGBTQ people and those who value multiculturalism.

We expect that these groups will continue to shift more and more to the extreme right, posing risks for acts of violence both large and small.

Have far-right extremists’ views toward the police changed?

With a Democratic administration and attorney general, the far right will no longer view federal law enforcement agencies as friendly, the way they did under the Trump administration. Rather, they view the police as the enemy.

Even before Joe Biden took office and the Republicans officially lost control of the U.S. Senate, the Capitol riot showed this divide between right-wing extremists and police. A Capitol Police officer was assaulted with a flagpole bearing an American flag, and some members of the mob were police officers and military personnel. Many more were military veterans.

It’s not clear what this different view of law enforcement means for police officers, active-duty military and veterans who are members of right-wing groups. But we anticipate that only those who are most zealously committed to far-right causes will remain active. That, in turn, will push those groups even farther to the extreme right.

Has anything changed for militias since Biden has become president?

In 2009, the Department of Homeland Security issued a report warning about the growing membership in far-right groups, including their active recruitment of military veterans. Shortly after the report was released, Republicans in Congress pushed for the report to be retracted and for dramatically reducing the federal effort to monitor far-right groups in the U.S. This permissive atmosphere allowed far-right groups to grow and spread nationwide.

The Trump administration further served far-right groups by failing to pay out federal grants for grassroots counterviolence programs, by refusing to help local law enforcement agencies with equipment or training to deal with these groups, and by routinely downplaying the violence perpetrated by these white power groups. Essentially, far-right groups were unpoliced for the past decade or more.

But that approach has ended. Merrick Garland’s appointment as Biden’s attorney general is a big signal: In his career at the Department of Justice before becoming a federal judge, Garland supervised the investigations of the 1995 Oklahoma City bombing and the 1996 Atlanta Olympics bombing.

These were two of the most noteworthy acts of far-right domestic terrorism in the nation’s history. Garland has said that he will make fighting right-wing violence and attacks on democracy major priorities of his tenure at the head of the Justice Department.

In January, Canada designated the Proud Boys and other right-wing groups as terrorist organizations, which puts pressure on U.S. law enforcement to reconsider how they evaluate, investigate and prosecute these extremist groups. Beyond law enforcement’s treating these far-right groups like street gangs, there are also laws in place to combat violence associated with domestic terrorism.

It appears that U.S. prosecutors may finally begin to take seriously the violent actions of Proud Boys, especially as more and more members are being charged with coordinating the breach of the U.S. Capitol Building.

But as police power comes to bear on these violent right-wing groups, many of their members remain at least as radicalized as they were on Jan. 6 — if not more so. Some may feel that more extreme measures are needed to resist the Biden administration.

Matthew Valasik, Associate Professor of Sociology, Louisiana State University and Shannon Reid, Associate Professor of Criminal Justice and Criminology, University of North Carolina – Charlotte

This article is republished from The Conversation under a Creative Commons license.