According to MacRumors who spoke with DigiTimes, Apple has plans to have a series of events in the month of September. This would clearly deviate from how the company approached the launches of its newest products last year.
In an unusual twist at the time, the launches were spread out into three separate product events that landed during the fall months of September, October and November.
Due to the ongoing pandemic, last year’s event was live-streamed versus in-person, which may have allowed Apple to better adapt its product rollouts in digital form.
There are many new products rumored to be released that include the iPhone 13, Apple Watch Series 7, next generation AirPods, a new baseline iPad, an updated iPad mini, as well as the much anticipated 14 and 16 inch MacBook Pro laptops.
Use this powerful setting for Screen-shot Back-Tap or many other actions
As many of you out there have undoubtedly realized, iOS 14 is a huge and powerful upgrade with layers of new features and options. Some can be learned by just getting used to the “lay of the land” and intuitively adapting.
Others are “secret” or at least hidden to an extent, and require a road map to find. For this reason we have begun a YouTube series we call “iOS 14 Quick & Easy” to give you a quick, easy road map to learning and using all the best tips and tricks.
This installment shows the easy way to set your iPhone to initiate an action when you tap the back of the iPhone itself – either twice (double-tap) or three times (triple-tap).
There is actually a very long list of possible actions that can be triggered, but we chose screen-shot for this tutorial since it is really useful, fun and the steps would be the same for any action.
Infinite Flexibility is built-in to iOS14, you just need to choose your custom settings
The many other actions can be seen in the photo or just by scrolling to the “double-tap” menu as per the video and checking them out yourself.
Additionally there’s a shortcut section where ANY action that you set up as a shortcut can be accessed as a double-tap or triple-tap (meaning up to two actions dependent on 2 or 3 taps).
This illustrates the vast, basically limitless, ways that the new operating system and your phone can be customized and configured for fun, power and pure creative joy.
The writing is on the wall – but it’s about to collapse: privacy wars 2021
While Apple apparently agreed to delay the surveillance-blocking privacy tools for iOS 14 and iPadOS 14 until 2021, not so apparently for Safari and Big Sur. The tracker is amazing. The system is fully automated at launch of the browser and immediately blocking tons of nasty data thieves from the jump.
I surfed about 10 minutes and it blocked 69 trackers. It has a button to allow you to check each web site and see what it is doing with your data and also a continuously updated full report screen where you can see who they all are. Surprise ! They are mainly Facebook, Google, Amazon and companies that are affiliated with or in competition against these big three.
Safari Privacy Screen from the Privacy Report Pop-up window
Although income for News Orgs like Lynxotic might be negatively affected initially the adjustment is history in the making and there will be no going back. The old way was wrong. Your data belongs to you. Period. You shouldn’t have to mess around with external ad-blocking software and plug-ins.
Why there was never any privacy protection built into the internet before now, one day will be seen as a mystery
The future is that you will be automatically protected (within the Apple ecosystem, at least), and, in you choose to be tracked and surveilled so that Mark Z. can get richer, you can opt in. (Wanted by nobody, ever).
We have been warning about this for months – here are a few articles with some more in depth information about the situation:
Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.
That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate. https://www.youtube.com/embed/2e2iZa3G9_0?feature=oembed
Along with watchOS7 it’s all new with 100s of features to learn
2020 has been one hellava year so far. The fires, political chaos, pandemic lockdowns, economic depressions are all still evolving. Finally, some better news. Over the last several months the stability of the beta versions of the new operating systems became far better. In order to stay ahead of the curve we tested some of the most interesting new features including these 5.
iOS 14 and iPad OS 14 will be available on September 16th to download on your iPhone and iPad. This is a major update and includes a lot of changes to your world.Now you will be able to add widgets to your home screen, find apps easier with the App Library and there are many new features in iMessage.
There are also, digging a little deeper, hidden gems like the Apple Translate App. in the video above we demonstrated an interesting difference between the Apple software and the well known Google Translate. This feature, called “Conversation Mode” foreshadows what we believe is going to be the hallmark of all Apple Software upgrades going forward: machine learning and built in AI for the OS and apps.
In conversation mode the voice recognition engine is able to recognize what language it is “hearing” and then translate into the other language, based on the selected pair, in this case English and German. It can also recognize slang and alternate vocabularies and even some dialects and accents, such as UK vs American English.
At first blush this may seem like it is too deep into the detailed function of the app to be significant, after all for the most part we just need to know what a phrase means in an alternate language. But, in typical spectacular fashion, this feature is an example of something you don’t realize you need until you have it – then you can’t imagine you ever lived without it. Ultimately a conversation could be translated “live” without having to stop each time to let the app know who is speaking which language – making the flow of the conversation remain intact while the app “just works”.
Also in typical Apple fashion, it will probably take an iPhone 12 Pro, a 5G connection and a few months of machine learning to make that scenario a reality, but it would be an interesting experience nonetheless, when it is finally a reality.
Apple News goes Audio: Built in articles out loud
Apple News + might get a boost with the new Apple One bundle, also revealed in the Apple September 2020 keynote event. Those who opt for “Premier” will get Apple News+ access bundled in. Even without the News+ upgrade all users get access to audio stories released periodically “Apple News Today”, somewhat like a teaser sample pack to let you try out with your AirPods and see if the additional audio, including sync with text version and Apple Car Play might entice you to become a News+ subscriber ($5 per month without the bundle).
Privacy features delayed due to Facebook being terrified but coming soon
Although delayed, these features are some of the most important in the new OS versions. Just ask Mark Zuckerberg. The gist of the situation is that Apple is finally asserting it’s rightful place in the internet ecosystem: users should be allowed to opt in to surveillance by advertisers and predatory juggernauts like Facebook and Amazon, rather than be surveilled automatically and then have to jump through hoops (and potentially add blockers and plug-ins to escape).
Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.
That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate.
Searches might finally find what you want, coming soon
As many have noticed Google has been diverting searches to Google hosted pages rather than offering results that take you directly to the web site that published the information. This practice is the reverse of what Apple is trying to do. Google want to “hold” you in Google “territory”, just as Facebook tries to block you from leaving its ecosystem that you are logged in to. Apple, on the other hand, is set up to send people directly to the source of the information, such as news web sites, etc., albeit via Safari or the Apple News App.
This will all continue to be a contentious issue going forward as it is akin to a war between Apple, Google, Amazon and Facebook (!), so we will be following this closely and will continue to report, ahead of the fact in many cases, in an ongoing fashion.
Finally here! Although we will all have to wait for the iPhone 12 announcement (October!), today we are getting Apple Watch Series 6 and the new iPad! Here’s the first, most exciting new feature of the Series 6 – the Blood Oxygen Sensor in detail.
The latest version of the Series 6, as many had anticipated took center stage at Apple’s September 15, 2020 event to showcase its hardware reveal. Apple dominates the smartwatch competition.
The new built-in sensor, which is the biggest addition to the latest model, is capable of measuring the color of one’s blood to determine your oxygen level, all in under 15 seconds. This is a helpful standalone feature, however its also helpful instrument for our current COVID-19 situation. The ability to bring attention and alert the wearer of any symptoms (i.e. low oxygen levels) is huge.
The watch is currently available for pre-order only and will be available for purchase on Friday, September 18, 2020 at the starting price of $399. In addition, Apple will be launching the Fitness+ subscription service, which will offer workout videos via Apple TV.
Apple News Plus Audio features may remove “boring” from the aggregator
Among the many announcements anticipated for the September 15, 2020 Apple Watch and iPad virtual event: “Time Flies” there will surely be a lot of new iOS and iPad OS features revealed. Some are already available for testing in the iOS and iPad OS beta versions.
Once such already known feature are the expanded capabilities and features for audio in the Apple News App. Particularly interesting are the free stories daily – and the ability to sample narrated content. By using the new audio tab (that looks like a pair of beats headphones) any available audio features are curated for you, even if you don’t subscribe to Apple News +.
“Apple News Today”, which is a kind of teaser in a sense, is free to all users and will initially feature a “daily top stories” roundup of sorts which will be narrated and available in the audio tab.
“Audio Stories” is a more extensive collection of narrated content. These are automatically available for all Apple News + Subscribers. At $9.99 per month this is a welcome expansion of the existing perks.
The software features of the audio library are possibly the most interesting part. A “mini-App” similar to the familiar Music app controls the usual parameters. Additionally, there’s a great feature where you can seamlessly jump from listening to the audio version of a story and then pick up reading, or vice versa. Sometimes reading can be faster or maybe you want your ears free.
The best software feature of all though is the ability to sync the audio playlist and resume wherever you’ve left off (as per Netflix also etc) including….in your car with Apple Car Play. That has to be the most useful – being able to be reading on the train to your parked car and then switch seamlessly to audio mode as you begin the drive to your final destination…
New features create a more streamlined travel experience & totally new functionality
During the WWDC virtual event, Apple previewed the latest version of its upcoming desktop operating system – macOS Big Sur. There are so many new features, it is easy to get lost in all the detail. One highlight that stands out is the updated version of the Maps app. MacOS Big Sur is set for release next month for fall, there is, however a developer beta version currently available for download if you want a sneak peek before the official release date. Since this is beta (beta 4) and meant for developers, it is best only to download and test on a machine that you do not depend on as bugs are to be expected until the final official release (at least).
We have tested this and compiled features from what information Apple has released so far. The completely redesigned version of the app makes it even easier to find your navigation essentials. The new interface will be a more streamlined experience including: “Favorites” like home or work , “My Guides” where you can plan a trip or save places of interest you want to one day visit, and will also save your “Recent Places.”
Another new feature on the Mac is the ability to see the ETA from friends or family members that shared their routes with you. In this sort of hybrid with the features of “find friends”, now within maps, you will be able to see the current location of friends who have shared a route, and then you can monitor the progress as they journey towards their destinations.
The Maps app in Big Sur will also include all the newest features of Maps that will be included in the newest iPhone update iOS14 as well which will include: Guide, Cycling and EV routing.
Recommendations from top travel resources coming now with “My Guides”
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
Maps will offer all new tools and features that will elevate travel and planning your next exploration of the world. Through Guides, you can discover new places as well as events and activities to participate using trusted sources.
Apple is said to be working with top companies like Lonely Planet, Zagat, and AllTrails to give you the best information. You can also customize your trip with all the places you want to visit (ex: shops, restaurants, parks, historical landmarks, etc) and share with your family and friends. To start, Guides will be available for cities including San Francisco, New York, London and Los Angeles, with plans to expand many more cities options.
The new Maps will make more countries available to view that will include Canada, Ireland and the UK. Then using the “Look Around” feature will allow you a 360-degree view of a destination (which is extremely cool on the big screen of your Mac). You can scroll through streets and get closer to a realistic taste of what to expect; giving rich detail of roads, buildings, parks, beaches and much more.
Apple will also make navigating within airports and shopping centers a little less stressful with detailed views of its indoor maps.
Bike riders and electric vehicle excursions are one of the cool new features
Need to get to a destination and you want to take your bicycle? No problem. Your cycling trips can now be routed from your Mac and then sent directly to your iPhone when you are on the go. Maps will provide routes for cyclists to find bike lanes, paths or bike-friendly roadways to reach your desired location. There will also be the ability to preview the elevation of the roads and have the option to avoid routes that have steep inclines or stairs that will make for an easier and smoother ride
Apple will also be utilizing EV routing for those that want to plan a trip using their electric vehicles. EV routing will help take into account your electric vehicle’s route (highlighting weather, elevation and locations of charging stations). When you add your electric vehicle to your iPhone, the Maps app will keep track of your EV’s current charge level.
Photo / Apple Maps for Cycling
Since there are so many features coming in macOS 11 Big Sur and many of those will now be even more integrated with the carious iOS, iPad OS, watch OS and so forth, it’s a great idea to keep tuned in as we will continue to produce updates on all the features, tips and tricks for all your Apple devices.
EXCERPTS FROM APPLE PRESENTATION FOR PRIVACY SETTINGS FROM WWDC 2020
Apple features expose the worst of predatory surveillance by Facebook, Amazon and Google
While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.
While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).
It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.
Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)
Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.
Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.
Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.
…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
– D.L.
Tracking the Trackers will Change Your Life
Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.
Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
Subscribe to our newsletter for all the latest updates directly to your inBox.
Use these updates to explore and plan your next adventure
During the WWDC virtual event, Apple previewed the latest version of its upcoming desktop operating system – macOS Big Sur. There are so many new features, it is easy to get lost in all the detail. One highlight that stands out is the updated version of the Maps app. MacOS Big Sur is set for release next month for fall, there is, however a developer beta version currently available for download if you want a sneak peek before the official release date. Since this is beta (beta 4) and meant for developers, it is best only to download and test on a machine that you do not depend on as bugs are to be expected until the final official release (at least).
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
We have tested this and compiled features from what information Apple has released so far. The completely redesigned version of the app makes it even easier to find your navigation essentials. The new interface will be a more streamlined experience including: “Favorites” like home or work , “My Guides” where you can plan a trip or save places of interest you want to one day visit, and will also save your “Recent Places.”
Another new feature on the Mac is the ability to see the ETA from friends or family members that shared their routes with you. In this sort of hybrid with the features of “find friends”, now within maps, you will be able to see the current location of friends who have shared a route, and then you can monitor the progress as they journey towards their destinations.
The Maps app in Big Sur will also include all the newest features of Maps that will be included in the newest iPhone update iOS14 as well which will include: Guide, Cycling and EV routing.
Plan a trip with travel recommendations via Guides
Maps will offer all new tools and features that will elevate travel and planning your next exploration of the world. Through Guides, you can discover new places as well as events and activities to participate using trusted sources.
Apple is said to be working with top companies like Lonely Planet, Zagat, and AllTrails to give you the best information. You can also customize your trip with all the places you want to visit (ex: shops, restaurants, parks, historical landmarks, etc) and share with your family and friends. To start, Guides will be available for cities including San Francisco, New York, London and Los Angeles, with plans to expand many more cities options.
The new Maps will make more countries available to view that will include Canada, Ireland and the UK. Then using the “Look Around” feature will allow you a 360-degree view of a destination (which is extremely cool on the big screen of your Mac). You can scroll through streets and get closer to a realistic taste of what to expect; giving rich detail of roads, buildings, parks, beaches and much more.
Apple will also make navigating within airports and shopping centers a little less stressful with detailed views of its indoor maps.
Useful new features for bike riders and EV excursions
Need to get to a destination and you want to take your bicycle? No problem. Your cycling trips can now be routed from your Mac and then sent directly to your iPhone when you are on the go. Maps will provide routes for cyclists to find bike lanes, paths or bike-friendly roadways to reach your desired location. There will also be the ability to preview the elevation of the roads and have the option to avoid routes that have steep inclines or stairs that will make for an easier and smoother ride
Apple will also be utilizing EV routing for those that want to plan a trip using their electric vehicles. EV routing will help take into account your electric vehicle’s route (highlighting weather, elevation and locations of charging stations). When you add your electric vehicle to your iPhone, the Maps app will keep track of your EV’s current charge level.
Photo / Apple Maps for Cycling
Since there are so many features coming in macOS 11 Big Sur and many of those will now be even more integrated with the carious iOS, iPad OS, watch OS and so forth, it’s a great idea to keep tuned in as we will continue to produce updates on all the features, tips and tricks for all your Apple devices.
Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features
While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.
While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.
Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.
Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)
Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.
Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.
Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.
…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
– D.L.
Tracking the Trackers will Change Your Life
Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.
Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
Subscribe to our newsletter for all the latest updates directly to your inBox.
Virtually every day a targeted feature or software change is announced in an attempt to damage the monopoly next door
Competition is the cornerstone of capitalism. Except, sometimes, when monopolies take hold. This week CEO’s of the largest tech firms will be grilled (or at least questioned) on just how each of them got so big, and why they should not be broken up or regulated, in order to improve competition in the online marketplace that is now the world’s lifeblood.
The mistake of history that allowed Google, Amazon and Facebook to emerge from the dot-com era of zero profit companies as winner-take-all trillion dollar behemoths is finally being questioned by the masses, which has led to government investigation and inquiry.
Click to See “Goliath“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
Apple was not founded during the 90s, actually produces products and does not rely on the monetization of user data as it’s main revenue generator; it does not sell below cost in a loss-leader system designed to cripple any competition and has a completely different business ethos, all of which separates the three mentioned above into a different category for this writer.
Nevertheless, in a world where giants from an earlier time are dwarfed by the sheer size and power of these 4 (Microsoft and Tesla are excluded from this article since each has its own backstory and are best looked at separately), a situation has arisen where only one giant has the power to even touch, let alone threaten, another giant.
There are many ways that these giants have always fought one another, yet as they staked out territories and empires, there seemed to be, at times, a tacit agreement that the domain of one would not be violated by another, like an unspoken mafia code or territorial claim.
Those lines between the giants are getting blurry as a silent siege is building and those previously “untouchable” areas of commerce are being targeted.
The fight may be about dollars in the end, but it is the essential control of data and user behavior that leads to all power, and therefore value and income. And each giant has staked a claim to a method or means to control and influence the behavior of billions of eyeballs and souls. Any change in that status quo is a big deal for these entrenched companies, and potentially good news for small businesses and consumers who are, without a doubt, little more than victims of the current insanely evil system.
Those lines between the giants are getting blurry as a silent siege is building and those previously “untouchable” areas of commerce are being targeted.
– D.L.
Here are a few of the new fronts where this hidden and secret battle is being fought:
Google Shopping, following Walmart, is trying to lure 3rd party sellers and sales away from Amazon
Already under fire for rigging search results to favor itself, Google is doubling down, in a sense, via drastically lowering fees for 3rd party sellers to use Google Shopping to get direct sales from Shopify or other non-Amazon sources.
Since Amazon’s fees can approach 30% for some lower cost items (such as books) this will be a powerful incentive for sellers to shift focus away from Amazon’s predatory fee structure and to a platform that potentially could bring in sales with less cost to the seller (and therefore a better end value to the buyer).
Google is offering zero commission listing and, in a big announcement, also currently charging zero, in the US, for the “buy on google” checkout system. This is in the process of expanding and rolling out, and, potentially, by the fall and holiday season, could provide an interesting shift in how small business can operate online.
Walmart started allowing 3rd party sellers onto its online store several years ago but, recently, kicked that process into overdrive with a new system that allows all Shopify accounts the choice to sell on Walmart.com via a direct link between the two.
Bookshop.org, with whom Lynxotic is affiliated via our sister site Cherrybooks.org, is also a company that is attempting to break the stranglehold Amazon has had on online book sales. Surprisingly successful already, with its B Corp non-profit-like structure and alliances with independent bookstores sale have exploded. Affiliate advertising from huge media companies such as the New York Times have climbed on board and the largest book distributor in the US is a partner for fulfillment. Bookshop.Org has been able to put a tiny dent in the largest, most powerful competitor imaginable, showing, perhaps, that there are cracks emerging in the corrupt business models of these giants and they are not 100% invulnerable after all.
Apple’s iOS 14 and iPad OS 14 (along with mac 11 OS Big Sur) will begin to break Google’s search monopoly with direct links in Safari and Spotlight
For companies wanting to bring traffic and customers to their web sites for many years there has been only one very big game available, so-called SEO. SEO stands for Search Engine Optimization which refers in the words “search” and “engine” to one that controls over 90% of search traffic: Google (91.75% as of June 2020).
So it could be called GEO or just GO for Google Optimization. And this is a massive industry in and of itself.
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
Increasingly, however, this monopoly is also being challenged. Not only in Europe where massive fines against the search giant have been levied, but in the growing options for sites to be found in ways other than qualifying for a first page placement (paid for or otherwise) in Googles search results.
Soon, for the billion + apple device users worldwide, there will be a new way to find news sources and other web sites. Both search in Safari and Spotlight, which is the device level search system on iPhone, iPad and Mac computers, will soon have results that link directly to the source, bypassing google in the process.
This is a small statement but will have a huge effect in the real world. The reason is simple but mind-blowing: a search result choice not controlled by google, available on one billion plus devices, has the potential to begin to break the monopoly, and Google’s ability (and how much) to charge for the privilege of being found through its search results.
How the Apple search results are generated and what companies would be featured in those direct results is as yet unknown and may never be released (like Google’s proprietary algorithm). The emergence of ASO (Apple Search Optimization) notwithstanding, just the fact that there is a new player presenting new opportunities for news outlets and eCommerce companies to be found by Apple device owners, is very interesting news indeed.
Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features
Announced at WWDC 2020, the new operating systems are coming with serious features that track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.
…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
– D.L.
Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.
Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
Above: Photo / Bansky
Subscribe to our newsletter for all the latest updates directly to your inBox.
Announced in late June at Apple’s World Wide Development Conference and currently running a beta trial before getting released next fall, iOS 14—the upcoming operating system for the iPhone—will offer users a lot of new experiences and options. Some of the most exciting changes it offers will come in the Messages app, where people go to send and receive most texts.
For years, iMessage has been a pretty simple and straightforward platform for sharing and exchanging messages via the iPhone. Group chats have always been an option on Messages, but still, users often opt to download Slack, GroupMe, or Facebook Messenger for more sophisticated or efficient groups.
iOS 14 is aiming to change that, as its biggest upgrades in Messages focus on refining the group message experience. First, users will finally have the option to pin conversations in their Messages conversation screen. This means that you can select up to nine conversations to be at the top of the list when you open the app. It will certainly help users keep their closest contacts and most important groups highly accessible.
Within the conversations, users will also have the ability to create threads and mention people directly. Much like the “Reply” option on Facebook’s comment section, iMessage’s “unthread” utility will let people respond directly to individuals within a larger group message. This will save users the time of starting a separate message when they want to address someone in the group directly. Moreover, it will also make the group chats more efficient, as topics and messages will no longer avalanche and interrupt on top of each other without organization.
As for the mention feature, people will now be able to call out individuals within the group. Much like how on Slack or Facebook you can highlight an individual by typing “@” before their name, iMessage under iOS 14 will let users carry out the same function, but with no “@” symbol necessary—the phone will just recognize the name when typed. Likewise, when someone is mentioned within a chat, iOS 14 will give that person a separate notification. That way the mentioned individual knows when he or she is brought up and becomes more aware of the conversation. It’ll be particularly useful when you’re mentioned in a thread that you’d otherwise would ignore or keep on mute.
Click to See “The Four” and help Lynxotic and Independent Bookstores. Also Available on Amazon.
Lastly, for bells, whistles, and aesthetic’s sake, the new Messages will allow group chats to have Group Photos and it will offer a variety of new Memoji. Group Photos will provide conversations with fun identity signifiers as they sit in the app. Meanwhile, the Memoji will make for more visual communication options while using Messages. The new Memoji include 20 new hairstyles and face-coverings along with additional age and headwear options. There will also be three brand new stickers: a hug, a fist bump, and a blush.
Many of these novel features and more will also be available on the iMac under the new macOS Big Sur, which will similarly come out sometime later this year.
The iOS 14 will also feature an updated home screen with widgets and a more organized app library, as well as a built in translator, a virtual CarKey app, picture-in-picture technology, and an upgraded Apple Maps with a long-overdue cycling option. All of this is exciting, but as aforementioned, Messages is (and always has been) one of the iPhone’s premiere utilities. Messaging is at the very core of what makes a SmartPhone a SmartPhone.
Therefore, under iOS 14, it looks like the SmartPhone is about to get little smarter.
A greatly improved audio experience is about to get even better..
Apple announced during the first ever virtual WWDC 2020 event that there will be some significant updates to the AirPods and AirPods Pro that will further enhance the audio experience for the Apple headphone user. The iOS 14 update is expected to be available to the public later this year, most likely around September, which is when the iPhone 12 is also anticipated to be released. If you practically live with your AirPods in your ears, these two big features will make you happy.
Another small but appreciated update will offer a battery status update, which will notify users when it is time to charge your headphones. No more totally dead AirPods – hooray! Click here to see Apple Watch deals on Amazon.
AirPods are currently pretty simple and easy to pair to any Apple device, just open the battery case near your iPhone and done. With the new update, the pairing will be even easier, with the new feature called “Seamless Switching”, this is where you will be able to switch between your different Apple devices (iPhone, iPad, Mac or Apple Watch) without having to manually switch or connect. For example if you have your AirPods connected to your iPad while watching a TV show, but during that time you get a phone call on your iPhone, your AirPods will know and automatically switch accordingly, then can switch back to your iPad. This is major if you have multiple Apple devices. The Seamless Switching feature will work with AirPods Pro, AirPods (2nd generation), Powerbeats, Powerbeats Pro, and Beats Solo Pro. In order for the feature to work you will have to have an active iCloud account.
Spatial Audio is another major feature that will be available on AirPods Pro as part of the iOS 14 update which is set to be released in the fall. Unfortunately Spatial Audio will not be available for regular AirPods but for the Air Pods Pro exclusively. The feature creates an immersive surround-sound experience much like that of being in the movie theaters.
How are they able to create theater-like surround sound? Apple will be utilizing data from the AirPods Pro accelerometer and gyroscope to detect any movement from both headphone and device. This means that the sounds will stay consistent and in sync and allow the sound to come from all angles: left, right, front, back, and even above, mimicking what happens when you move your head while sitting in the movie theater. If you are watching a movie and you turn your head with your Pros on, the audio perspective will adjust to your movement maintaining the illusion of “place” and creating a strong sense of directionality. If you accidentally move the device, such as an iPad, on which you are viewing film, the movement will be detected and, again, the source directionality of the sound will automatically adjust accordingly.
Apple will also be updating the audio sharing features on AirPods’ with Apple TV to allow two users to watch a TV show or a movie together. The sharing capabilities will require the new tvOS update – tvOS 14. With all original televisions shows, new monthly additions, and new originals coming in the future, streaming using Apple TV with a partner will make the experience sweeter and more in sync.
In addition to the upcoming new features, Apple also has a new AirPods Pro firmware available which should automatically download. The previous version, 2D15 will be replaced with the newest version 2D27 and marks the 4th update since the AirPods Pro launch. If you are curious what version of firmware your device currently is set to, go to the Settings App on your iPhone, select General, then About, then AirPods Pro.
