Tag Archives: Mac Pro

Apple 32-core M1X chips for Mac Pro are just the tip of the tip of a very important iceberg…

Photo / Apple

An eco-system about to emerge at a level beyond what any other company can match

The ultimate superiority of the “whole widget” concept at Apple: making not only the computer or device, the system software, add on software, and now, with the M1 chip, even the most important components that power the “widget” is something we’ve been writing about for years. 

With the release of the first macs powered by M1 chips, it was surprising, even to adherents inside our building, just how dramatic that superiority is turning out to be, and how quickly it has been confirmed in real-world tests. 

The focus has, rightly, so far been on benchmarks and tests using various software in typical real world situations. The consensus on the results has been in general; “astounding” or “amazing” or “shockingly good”, nearly unanimously. 

Why this has far more to do with the overarching “whole-widget” ecosystem than the traditional stand-alone cpu / gpu / architecture, however, seems, at least partially, lost in the brouhaha.

The layers of “synergistic” (not a word used by Apple) interaction and integration between the cpu, gpu, machine learning, code within the system, and, initially, the apple applications that are either free or standard paid software such as Final Cut ProX or Logic Pro X are where the real magic happens. Other developers such as Adobe, are going to have M1 optimized versions out soon, as well. 

While the long vaunted Moore’s law at a virtual standstill for nearly a decade, the timing couldn’t be better for Apple’s revolutionary “revenge of the turtle” strategy – where a long term end-game they have been working on the probably at least a decade comes to fruition – big time.

Looking ahead, even more exciting possibilities are beginning to emerge

All this leads to today’s headline, courtesy of Bloomberg. I can summarize but let’s quote directly the introductory paragraphs:

“Apple Inc. is planning a series of new Mac processors for introduction as early as 2021 that are aimed at outperforming Intel Corp.’s fastest.

If they live up to expectations, they will significantly outpace the performance of the latest machines running Intel chips, according to people familiar with the matter who asked not to be named because the plans aren’t yet public.

For higher-end desktop computers, planned for later in 2021 and a new half-sized Mac Pro planned to launch by 2022, Apple is testing a chip design with as many as 32 high-performance cores.

With today’s Intel systems, Apple’s highest-end laptops offer a maximum of eight cores, a high-end iMac Pro is available with as many as 18 and the priciest Mac Pro desktop features as much as a 28-core system.” 

-Bloomberg

Buckle up, Sunshine, the worm has turned and soon there’ll be no looking back

The bottom line here is: If you think the M1 MacBook air is faster, take a seat cause “you ain’t seen nuthin’ yet”. But this emphasis on the chip itself and various stats, such as, the number of cores, etc. belies just how backward the entire industry is, and how ground breaking the total concept is that Apple has planned to roll-out over, roughly, the next two years. 

In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale. 

The most radical reality of this, that is in many ways so hard to comprehend, let alone explain, is that this is a “virtuous battle” that is being fought on so many different fronts simultaneously, that the actual outcome, should the potential be realized in full by 2022, goes far beyond what can be imagined today with regard to what a “computer” or “mobile device” is.

In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale. 

The unification of the various system softwares, between iPhones, iPads, Macs, as well as peripheral devices such as Apple Watch, Apple TV and even the HomePod mini, will be combined with increasingly powerful “A” and “M” chips and that combination will be even more improved by integrated machine learning upgrades and applications that are specifically coded to maximize the benefits of the entire inter-dependent system, meaning the systems within each device and the larger ecosystem of devices, machines and software.

This is not Apples to Oranges, this is Horses to “beam me up Scotty” in magnitude. Don’t believe it? Check back in 2022 and we’ll talk…


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MacOS Big Sur: Apple’s Ultimate Ecosystem Triumph is almost here

Photo / Apple

Apple software upgrades are now so deep and extensive that it will take months to absorb the potential benefits

Mac OS upgrades, which have been free going back more than 20 years, have been bordering on spectacular recently, but also do carry some dangers. Early adopters have been known to experience buggy not-100%-ready-for-primetime features that do, however, generally get fixed fairly quickly once live bugs are identified. 

The upside is that there is, just as in the iOS systems, a literal cornucopia of free built in apps and features most of which benefit from the periodic upgrades.

As a matter of fact, many, many of the improvements are not detailed or listed in any manual and not used in the marketing materials for the free software upgrades. As the saying goes, they just “work”.

Read more: How Apple Created the Tech Universe

Probably the biggest of these invisible improvements, one that spans multiple apps and functions is the now, fully established, system known as iCloud. Born as “Mobile-me” and a nightmare until about 3 years ago, this system for syncing across all Apple devices, apps and software has become a powerhouse that has no comparable rival.

An evolving system nearly two decades in the making

The idea, sometimes maligned as overkill, is simple in theory. An Apple aficionado might own a desktop mac such as an iMac, Mac Mini or Mac Pro. For travel; a MacBook Air, Pro, etc, an iPhone (of course), an iPad and, whew, maybe wear an Apple Watch. There might be an Apple TV unit in the house and perhaps a HomePod mini (and so on!).

All of these can benefit from iCloud. Many functions, particularly with the Apple Watch, for example, are mandatory and help to link various functionality between devices. 

But where this software enhancement has really begun to shine is when using built in apps that have a version on both the mac family and also within iOS and iPadOS, such as Notes, Photos and, of course, Safari.

Read more: Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

Although these have been around since Yosemite and have had the benefit of iCloud Sync since at least that time, with Catalina they really started to function at a very high level. With Big Sur the potential is off-the-charts. 

One caveat that is still a work in progress is the need for identical, or nearly identical, functionality across all devices (mac, iPhone and iPad at least). For the photos app this is nearly the case but for Safari and Notes there is still a way to go before all functions match on every device and OS. 

Of course, this is the very lofty goal, already underway with the new M1 chips and the gradual goal of total interchangeability between macOS and iOS / iPad Os.

Many actions are still more functional on a mac than on iPhone or iPad: but that’s changing

Much attention is paid to the idea of using and featuring iOS apps on a mac, but for practical applications it is the ability of the software on iOS devices to have all the functionality of the macOS versions that is even more important and desirable. 

A great example, and a glaring one, is Safari. Differences between browsing on a mobile platform (with iPad being a sort of in-between experience) and on a desktop or laptop can be frustrating and difficult.

For surfing news or browsing static content the differences are not significant, but if you start trying to do banking, or eCommerce or other more complex tasks you can hit a brick wall. 

Read more: The Exaggerated Confusion around 5G and iPhone 12 is the beginning of a new era for internet access

Much of this is on the server side where the websites themselves either block or are not compatible with all versions of Safari in every OS version. 

However, particularly on iPad, there should be an eventual ability for Safari on iPad to emulate laptop / desktop browser specs for those purposes. And, with macOS Big Sur that is already nearly a reality. 

Similarly when using the Notes app, which we do at Lynxotic extensively for story development and shared processing, the functionality is nearly seamless between macOS Big Sur and iPad or iPhone. 

As a matter of fact, the differences are so minimal that, when switching between devices, finding a “missing” function, such as the ability on an iPhone to format the text into Title, Heading, Body and so forth, as you would do in WordPress or other text editing system, it is a shocking experience. 

Beyond detailed individual features it’s the overall end-result that’s astounding

The overall experience from mac to mac – when using full iCloud Sync, is that you can move from machine to machine and a have 100% seamless transition. Although some files can be specially segregated by machine, if you choose, making them only available locally on that machine, this is up to the user.

You can have an expanded iCloud storage limit added to your account (2TB is currently $9.99) and have access to all files on all machines and devices. 

Although still not 100% functional in all situations, even the files app and iCloud storage system on the iPhone can access and store all files and allow you to save or access many important documents on the go. 

Starting with macOS Catalina, and now even more with Big Sur, the invisible and seamless “clone” experience when moving from desktop to laptop has been very functional and hugely beneficial, and now the iPhone and iPad are rapidly realizing a similar potential. 

Shared Albums in photos, Shared Notes, Safari’s vast and ever improving ability to safely  store 1000s of passwords and other site specific data, obviously the huge privacy upgrades, and soon, the identical user experience for all these apps across all devices, this amounts to a must-have success in software that easily matches the acclaim that the new hardware built-in with the new M1 chips have rightfully received. 

The future is coming, faster than you think, and that’s a good thing (in this case)

Another big, I mean huge, factor that is coming into play with Big Sur and the various OSs, is the emergence of machine learning and “over-the-air” updates, including some that are unannounced and take place within individual apps without requiring user interaction.

The photos app is a huge example of this but the phenomenon is also spreading into other built in software. 

Read more:iOS14 quick & easy with Wiley Simms – how to create Perfect Shapes in Markup Mode

This means that improvements in functionality and sometimes even added features are taking place faster and can be major, even between the official updates themselves. 

In the end the “whole widget” approach will provide benefits so astounding that a user of Apple products will be in a “universe of capability” that has no comparable alternative and certainly no rival. 

The improvements across all apps and functions are so vast that it would take thousands of pages to catalog even a fraction of them – basically it is better to do what we have always done with Apple system software; wade through while learning by doing and rejoice each time the “singularity”, that is now a stated goal, becomes a little bit closer. 

With macOS Big Sur, your mac via iCloud and your other Apple devices are now already a vastly more powerful network of tools working together than they ever could be separately. 


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Apple Safari Version 14.0 OUT NOW with fully functional Privacy Tracker for macOS Catalina & Big Sur

The writing is on the wall – but it’s about to collapse: privacy wars 2021

While Apple apparently agreed to delay the surveillance-blocking privacy tools for iOS 14 and iPadOS 14 until 2021, not so apparently for Safari and Big Sur. The tracker is amazing. The system is fully automated at launch of the browser and immediately blocking tons of nasty data thieves from the jump.

I surfed about 10 minutes and it blocked 69 trackers. It has a button to allow you to check each web site and see what it is doing with your data and also a continuously updated full report screen where you can see who they all are. Surprise ! They are mainly Facebook, Google, Amazon and companies that are affiliated with or in competition against these big three.

Safari Privacy Screen from the Privacy Report Pop-up window

Although income for News Orgs like Lynxotic might be negatively affected initially the adjustment is history in the making and there will be no going back. The old way was wrong. Your data belongs to you. Period. You shouldn’t have to mess around with external ad-blocking software and plug-ins.

Why there was never any privacy protection built into the internet before now, one day will be seen as a mystery

The future is that you will be automatically protected (within the Apple ecosystem, at least), and, in you choose to be tracked and surveilled so that Mark Z. can get richer, you can opt in. (Wanted by nobody, ever).

We have been warning about this for months – here are a few articles with some more in depth information about the situation:

Read more: Cracks in The Wall: Apple, Google, Amazon and Facebook

Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.

Read more: Apple is Coming 4U

That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate. https://www.youtube.com/embed/2e2iZa3G9_0?feature=oembed

Above: Changes to search in the new iOS14, iPadOS14 and macOS 11 Big Sur

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Apple releases new 16-inch MacBook Pro, 80% Faster and, Finally, a new Keyboard

https://www.apple.com//105/media/us/macbook-pro-16/2019/fa0563a0-8534-4e01-a62a-081b87805fea/films/product/macbookpro-16-product-tpl-cc-us-2019_1280x720h.mp4

2nd Bombshell ? Mac Pro and Pro Display XDR also Released Today

World’s best Professional Notebook? Probably not even close

Right up front let’s state the obvious: sometimes bigger is better. This might be one of those times. 16 inches for a screen can help enormously to allow pro users to untether themselves from those huge multi-screen arrays with massive desktop functionality when traveling or just when that locked in feeling creeps up and creativity needs new scenery.

This idea is not to replace your upcoming new massive Mac Pro / Pro Display XDR combo (interestingly slated as of today for December availability) but to give you at least the feeling that you do not need to curtail the most power hungry activities while away from your main rig. And, if the specs herein are any indication, it will clearly enable you to do just that in all but the most demand situations. And with a max internal storage capacity of 8TB (yes, you are reading that right), for many, it could indeed replace an entire desktop workstation.

Here it is: The New Magic Keyboard

Billed as a “new scissor mechanism” but more importantly with a “rubber dome” that all of us hope will do away with the “dead” feeling of the now infamous “butterfly” keyboard. Headline is “comfortable and quiet”, but I think many would be satisfied if it is at least as nice as the “old” pre-butterfly model that was a durable dream to use. They put back the escape key (good job!) and, as this is the most expensive and fully decked out MacBook Pro ever, with the Touch Bar features and upgraded (fixed) keyboard we should be ready to rock.

More Power Demands a more Advanced Thermal Design

As processors get more and more powerful (here we have the 8‑core Intel Core i9) heat always becomes a potential issue and problem. As can be seen in the animated image above there has been a lot of effort put into dealing with this in an effective, elegant way. The improvements to the cooling capacity will allow the MacBook Pro 16″ to handle up to 12 more watts, while intensive workloads are present, compared with the previous MacBook Pro iteration.

100Wh Battery for 11 hours Browsing and an AMD Radeon Pro 5000M series GPU

For the largest screen and fastest processor, naturally, a bigger better battery is needed. The monster in question is a 100Wh (largest yet in a MacBook) and is said to add an extra hour of life, in spite of all the muscle under the hood.

With video and other intensive graphic workflows becoming more and more important (and software allowing more complex actions and higher video resolutions) a fast, powerful GPU is extremely crucial. It will be fantastic to see how far we can push the AMD Radeon Pro 5000M series graphics card which apple says is the first 7nm mobile discrete GPUs for pro users. External GPUs have been all the rage, perhaps the new 16 inch MacBook pro can dispense with the need via this AMD upgrade?

An 80% improvement in performance is claimed in comparison to the previous fastest-ever 8-core 15-inch MacBook Pro when equipped with the highest graphics options:

  • Video editors using DaVinci Resolve will see up to 1.8 times faster effects rendering when color grading.
  • Gamers will enjoy smoother gameplay with up to 1.6 times faster performance in games like Fortnite.
  • In Unity, developers will experience 1.4 times faster fly-through performance during game development.

And, yes, as you would expect, there are More Powerful Processors and Faster Memory

Again, the new MacBook Pro 16 inch (not coincidentally, released on the day that the Mac Pro and Pro Display XDR December release is also on the agenda) is all about computationally intensive tasks such as code rendering, graphics processing, up to 8k (!) video and so forth. In keeping with this goal, processors are beefed up 6- and 8-core 9th-generation with Turbo Boost speeds up to 5.0 GHz. Apple claims speeds up to 2.1 times faster performance than the quad-core 15-inch MacBook Pro. It’s possible to load this beast with up to 64GB and, also factoring in the result of the improved thermal design mentioned above, this could allow us all to blast through heretofore impossible tasks, if not with ease, at least with some fluency. According to Apple, when compared to the fastest quad-core 15-inch MacBook Pro:

  • Music producers can play back massive multi-track projects with up to 2.1 times more Amp Designer plug-ins in Logic Pro X.
  • Scientists and researchers will benefit from 2.1 times faster simulation of dynamical systems in MATLAB.
  • Developers using Xcode can compile code up to 1.8 times faster. 
  • Photographers can apply complex edits to photographs 1.7 times faster in Photoshop. 

Processor:

Configurable to 2.4GHz 8‑core Intel Core i9, Turbo Boost up to 5.0GHz, with 16MB shared L3 cache

Retina display

16″ Display:

16‑inch (diagonal) LED‑backlit display with IPS technology; 3072‑by‑1920 native resolution at 226 pixels per inch with support for millions of colors

Supported scaled resolutions:

  • 1920 by 1200
  • 1680 by 1050
  • 1280 by 800
  • 1024 by 640

500 nits brightness

Wide color (P3)

True Tone technology

Refresh rates: 47.95Hz, 48.00Hz, 50.00Hz, 59.94Hz, 60.00Hz


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Apple TV+ – Preview Clips and All That’s Been Revealed So Far about the Upcoming Launch

https://www.apple.com/105/media/us/apple-tv-plus/2019/c5a05301_ed18_47f6_a7f8_bba47bf3e0f4/films/sneak-peek/apple-tv-plus-sneak-peek-tpl-cc-us-2019_1920x1080h.mp4

Secretive Media Giant about to Awaken?

Although it’s been quietly hovering in the shadows since WWDC in May, Apple TV+ is about to explode onto the scene very soon, it would appear. As can be seen in the various teasers we’ve assembled here – big, nay, huge names and stars are onboard.

What’s not so well known, is that there are many, many productions already in the pipeline, presumably to be released over the next year. How many? Already outlined in available information are over 30 original series or features that are at various stages of production.

Here are just a few headline titles:

  • Amazing Stories (Spielberg revisits classic series from his childhood)
  • The Morning Show (see above, all star cast: Reese Witherspoon, Jennifer Aniston, Steve Carell and Billy Crudup)
  • See (directed by Francis Lawrence (The Hunger Games: Catching Fire and Mockingjay Parts 1 & 2), production budget rumored at $15 million per episode)
  • Little America (topical series of human stories that feature immigrants)
  • Helpsters (An educational entertainment series aimed at pre-schoolers)
  • Little Voice (J.J. Abrams executive produced comedy/drama series)
  • Truth Be Told (10-episode series based on the bestselling book: Are You Sleeping: A Novel)
  • Servant (produced by M. Night Shyamalan, 10 episode drama series)
  • Dickinson (comedy series about the early life of Emily Dickinson)
https://www.apple.com/105/media/us/apple-tv-plus/2019/ca7883f2_885a_42c7_b0cc_529b287c1925/films/morning-show/apple-tv-plus-morning-show-tpl-cc-us-2019_1920x1080h.mp4
Preview Trailer for “The MOrning Show”, Starring Jennifer Aniston and Reese Witherspoon (Apple)

The service will be available in over 100 countries world wide, and the production war chest is rumored to be upwards of Six Billion Dollars.

The size and scope of this “hobby” project, as Steve Job’s once called the Apple TV device, is far larger, from all indications, than the somewhat underwhelming reactions from the press would have one believe.

“There’s truth pumping through your veins and into the story that you’re telling”

– Jennifer Aniston

Although there has not been much noise or hoopla yet, there are many indications that this could be a sleeping giant. Not necessarily an overnight success, but a long grinding campaign that will eventually reach higher and further than anyone is imagining at present.

https://www.apple.com/105/media/us/apple-tv-plus/2019/c5a05301_ed18_47f6_a7f8_bba47bf3e0f4/films/creative-minds/apple-tv-plus-creative-minds-tpl-cc-us-2019_1920x1080l.mp4

The Evolution of an Ecosystem, Decades in the Making

Sharing the “plus” with its smaller sister Apple News +, it looks like the plus designation will mark the first foundational bricks of a possible future media empire, while in hardware everything “pro” begins to emerge.

Current rumors indicate that a new “pro” model iPhone is imminent to go along with the already established iPad Pro, MacBook Pro, iMac Pro and newly updated Mac Pro.

It would stand to reason, therefore, that, in the very near future, the “gang of Pro” will meet up with the Plus sisters, and a new extended services based media, software expansion will unite with the upper echelon hardware empire, and, if successful, will reveal a truly balanced spectrum of offerings.

“A story should make you forget your surroundings, forget your agenda, your day and, hopefully, makes you forget yourself”

– Steven Spielberg

And for a company that invented desktop publishing, pushed digital music transmission and photography into the mainstream, not to mention, put the smart into smartphone, there is an unavoidable logic and symmetry that is emerging. As Apple increases its focus on service income, original entertainment and educational production a balance across all sectors begins to take shape.

Naturally, coming “late” on the heels of the extremely successful growth of Netflix Original productions, Amazon, HBO, Hulu and now Disney’s Streaming Service, many will say that Apple is behind the curve and not likely to dominate.

Now, it would be wrong to mention Nokia, Blackberry, or Steve Ballmer, and say that Apple is not a company that you’d be wise to underestimate, but, after all, coming “late” with a significantly better product is what Apple does best.

“Life often makes no sense. There is something about stories, that brings a sense of order and purpose to the world and allows us to live other lives than the life we’re living”

– J.J. Abrams

The hardware, software, media content production and distribution networks are, over a period of decades, evolving into the only ecosystem that has a benign, if not heroic purpose in it’s relationships with its user base as well as its professional partnerships.

Constant complaints that Apple earns too much money or somehow takes advantage of customers often have a hollow ring. When you look at the innovative accomplishments and world changing technology created, and compare that to empty, corrupt almost meaningless advertising empires such as FaceBook or Google, somehow it seems a different level of trust has been earned.

Yes, in a sense Apple is following the lead of other tech behemoths that have upended the Hollywood Power structure, but, at the same time, one gets the sense that the slow, deliberate moves can be traced all the way back to Steve Jobs, his days at Pixar and that, somehow, his superior vision guides the entire evolution, even the new “plus” wing, of the ecosystem to this very day.

https://www.apple.com/105/media/us/apple-tv-plus/2019/c5a05301_ed18_47f6_a7f8_bba47bf3e0f4/films/o/apple-tv-plus-o-tpl-cc-us-2019_1920x1080l.mp4

In then end, the broad array of product and service offerings that Apple is building, now being expanded into the realm of not just entertainment and educational distribution (as iTunes has had in place since 2001), but also into the production and financing of original programming, marks the beginning of a more complete and potentially better functioning ecosystem.

Overall, this is extremely positive, not only for Apple’s financial health but, indeed, for the vast legion of Apple adherents around the globe.


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Apple Releases Logic Pro X Update 10.4.5 with Mac Pro Performance Tweaks Inside

https://www.apple.com/newsroom/videos/logic-pro-x-update/wwdc_logic_pro_x-cc-us-_848x480.mp4

ABOVE: Logic Pro X 10.4.5 shown onstage at WWDC 2019 running 2,000 audio and software instrument tracks on the new Mac Pro.

Logic Pro X, Apple’s high end music production software, now has more under the hood, particularly when used with the new Mac Pro, which will be available in the Fall. Announced at WWDC 2019, this update is all that was promised and shown in the demo (see video above).

Particularly interesting for future Mac Pro users, the new Logic Pro X supports up to fifty-six processing threads. Up to five times the number of real-time plug-ins will be supported when using the new mac pro with this new Logic Pro version, as compared with the previous Mac Pro (trash can) version. This will enable smooth operation even within the most challenging production situations.

Read More: 2019 Was a Huge Year for Apple: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

With support for up to one thousand audio tracks and one thousand software instrument tracks, which adds up to more than four times the number of tracks available, as needed.

Additionally, the new version supports one thousand Aux channel strips, one thousand external midi tracks and up to twelve sends per strip.

“As someone who uses Logic for everything I create musically, I got a huge kick seeing all the performance tweaks coming in Logic Pro X 10.4.5. And the expandability of the new Mac Pro will give it longevity and a home in my studio for a long time to come.”

— Oak Felder, producer for Demi Lovato, Drake, Alicia Keys and Rihanna

While many music and sound producers until now have opted to use the Apple’s free GarageBand app, essentially a stripped down version of Logic Pro X, with these new features ( a free upgrade for current Logic Pro X users) the relatively low price tag may begin to entice a larger percentage to go for the upper tier software.

Naturally, for the top pro clientele for whom cost is less relevant, the combination of the new Mac Pro and this upgraded version of Logic Pro X may be more competitive in a market where other similar products such as Avid Pro Tools and Abelton Live remain very popular.

Read More: Big Tech headed for a Storm of Changes once the Novel Coronavirus Fades from Center Stage

MORE OF VIRTUALLY EVERYTHING IS A GOOD THING

A t WWDC, alongside updates to Logic Pro X, Apple announced macOS Catalina, iOS13 and iPadOS all expected to be released in time for the availability of the Mac Pro in the Fall.

Other Apple software, such as Final Cut Pro should see big updates by that time as well.

Also announced at WWDC, large creative software companies such as Adobe, BlackMagic and others pledged their support for the Mac Pro and detailed plans for major updates intended to take full advantage of the additional power and possibilities.

“Logic is my primary creative tool for composing music, playing a key role in creating the scores for ‘Spider-Man: Into the Spider-Verse’ and ‘The Dark Crystal: Age of Resistance’… I’m really excited to see the increased performance of Logic Pro X 10.4.5 along with the power, expandability and configurability of the new Mac Pro — together they will help me work even faster and let me focus more on being creative.”

— Daniel Pemberton, composer for “Black Mirror,” “Yesterday” and “Ocean’s 8”

Logic Pro X 10.4.5 is available now in the Mac App Store as a free update for all current users. For new users, the price remains a modest $199.99, which should be an enticement for many.

Additional new features in Logic Pro X 10.4.5, include:

  • The loop browser can filter by loop type and allows drag and drop of multiple loops into your project simultaneously.
  • The redesigned DeEsser 2 plug-in provides more options to reduce sibilance on audio tracks.
  • MIDI beat clocks can be sent to individual ports, each with unique settings like timing offset and plug-in delay compensation.

At the end of the day, regardless of whether it’s on a MacBook Pro, a Mac Pro or even an iMac, the improvements to Logix Pro X represent a welcome sight, showing that Apple is truly committed to pushing forward the tools, both hardware and software, that will enable creators across all classes and styles to do more than ever with less effort and cost.


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The War is Over: The Good Guys Won – WWDC Day Explodes with Software and Hardware For The Ages

https://lynxotic.com/wp-content/uploads/2019/06/MACPRO-M64.mov

APPLE RELEASES MAC PRO AND PRO DISPLAY XDR –

Oddly fitting, it seems, to be writing this on the 75th anniversary of D-Day, and imagining a very different, yet strangely similar, world outcome at stake. As pundits and trolls debate prices and feature sets, something larger is happening just beyond the threshold of perception.

The superior ecosystem of integrated elements, conceived as a whole, is beginning to emerge after 35 years. And, as if rising from a fog, the outline of the way we will create and communicate via digital networks in the future, is getting clearer.

Read More: 2019 Was a Huge Year for Apple: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

Beginning with a new Mac Pro featuring up to a 28-core, Xeon processor, and a new Pro Display XDR, a 32in, 6k Retina with a million to one contrast ratio and a billion colors, both announced along with macOS Catalina and iOS13, all due out in the Fall, there appears to be a pattern emerging.

FOUR PILLARS OF HOPE

In our most recent article covering WWDC: 8-core MacBook Pro and iPod Touch with A10 chip Released to Coincide With iOS and macOS Upgrade Announcements at WWDC, a trinity of forces was mentioned:

“With overall improvements in connectivity coming with 5g, not to mention all the satellite systems being built, the trinity of hardware muscle, accelerated software evolution, and hi-speed networking will be the “one more thing” of the era to come”.

The real story is about the improvements in the creative and computational power coming together on three fronts:

“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”

― R. Buckminster Fuller

Powerful fast hardware (nobody is complaining about the speed and power of the new Mac Pro), extended functionality of software – whether embedded within macOS Catalina, or from third parties, and then, finally, the-up-and coming speed and low latency of 5G and satellite networks.

Read More: Big Tech headed for a Storm of Changes once the Novel Coronavirus Fades from Center Stage

However, a fourth, and very important force, not to be forgotten, is user sophistication. Seldom mentioned, it is barely a ‘thing’, yet without this essential component, the adoption of new technologies and communication methods could not move forward.

The gradual evolution of user adoption and skill will always gradually follow where the tools lead. For example, the ‘Digital Hub‘ of 2001 was a mystery, at the time, to a public that had barely begun to adopt the digital camera, and yet is completely obvious in hindisght.There’s a battle here, but it’s not for the stock price, revenue targets or market share. It’s for hearts, minds and the fulfillment of a sacred vision of a young Steve Jobs. To build a set of tools, overtake the Condor and soar above the mundane.

This combination, the rapidly emerging four pillars, will be nothing short of a revelation for the ages, all at a time when Moore’s Law is said to be dead or at least dying. And I didn’t even mention AI or machine learning.

“What a computer is to me is, it’s the most remarkable tool that we’ve ever come up with, and it’s the equivalent of a bicycle for our minds.”

– Steve Jobs

I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer.

The rest of the quote above from Steve Jobs:

And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle.

And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.”

Mac Pro IMAGES:

[gdgallery_gallery id_gallery=”3″]

photos by Apple

THE SECOND WAVE STARTS WHEN THE FOUR PILLARS ARE COMPLETE

What shines through is the path that Apple has kept all throughout the years and into today. Steve’s continuing, guiding hand prevented the core value propositions and and underlying goals from changing. And hallelujah to that.

My understanding is that a great part, if not the greatest part, of that ethos, was that human creativity and communication are paramount. And that building tools, to enhance and engender those, are a scared quest, worthy of noble men and women.

Now, here we stand, in a world that cries out for, and is even in danger of perishing without, a new higher level of communication and creativity.

And the tools are arriving, hopefully in-time, so let us be thankful to Steve’s great legacy, to Apple’s perseverance, and now pull together – and get to work…

Pro Display XDR IMAGES

[gdgallery_gallery id_gallery=”4″]

photos by Apple

FROM WHENCE ALL WEALTH?

Much has been made of the high prices and perceived ‘lack of innovation‘ in this, most recent, stream of new products from Apple. One ‘Fair and Balanced’ news organization’s headline screamed that Apple was considered ‘criminal’ for charging $999 for a monitor stand.

Sometimes, information comes at us all so fast, our brains need some time to catch up to reality. T his year’s WWDC was a bit like that, an avalanche of updates and features, exploding from 90 foot screens.

“And whence will come the wealth with which we may undertake to lead world-man into his new and validly hopeful life? From the wealth of the minds of world-man — whence comes all wealth.”

– R. Buckminster Fuller

A thousand dollar stand? Horrors. 50k for the maxed out system, boo hoo. ‘You can buy a gaming PC for around the same as the stand’. So what?. Next we’ll see an article calculating that if you buy 10 Pro Display XDRs and 10 stands that’ll be over $60,000! And somebody groaned! Quel Scandale! Apple haters are still hating and if it bleeds, it leads. And missing the story like it was the the broad side of a barn.

As a species, Buckmintser Fuller probably also said, we have been on training wheels. Well, now they are coming off, and we will need every ounce of power we can get our hands on if we are going to innovate and communicate ourselves out the messes we’ve created in this world.

Are these the tools meant to help content creators contribute to Apple’s shift from primarily hardware profits to income from subscriptions and services? Yes.

They are also the tools to help creators, communicators and scientists to innovate and ideate our way out of a road to possible self-inflicted extinction. Oh, yea, there’s that.

So let’s stand up and cheer for the company that is trying, like Steve wanted, to give us the best tools. ‘Cause heroes are hard to find, these days. Hero companies? There’s only one, or maybe two.

Apple is leading the way with serious simultaneous improvements in 2 of the 3 pillars of the golden triangle: more muscular hardware such as the new Mac Pro and Pro Display XDR, shown here, and a new galaxy of capabilities that will grow out of iOS13 and macOS Catalina, both announced and showcased this week at WWDC.


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