Tag Archives: Mark Zuckerberg

‘Declaration for the Future of the Internet’ Launched to Promote Open Web for All

The United States, the European Union, and dozens of other countries on Thursday launched a global Declaration for the Future of the Internet vowing online protection of human rights, respect for net neutrality, and no government-imposed shutdowns that was applauded by progressive advocates for a more open and democratic web.

“If acted upon,” the declaration “would ensure that people everywhere can connect, communicate, organize, and create new and amazing things that will benefit the entire world—not entrench the power of unaccountable billionaires and oligarchs.”

“Today, for the first time, like-minded countries from all over the world are setting out a shared vision for the future of the internet, to make sure that the values we hold true offline are also protected online, to make the internet a safe place and trusted space for everyone, and to ensure that the internet serves our individual freedom,” European Commission President Ursula von der Leyen said in a statement.

“Because the future of the internet,” she said, “is also the future of democracy, of humankind.”

The unveiling of the three-page document came months after President Joe Biden’s Summit for Democracy at which his administration was reportedly mulling the launch of an Alliance for the Future of the internet. It also comes amid swelling scrutiny over the power of big tech corporations and continued attacks to online access imposed by authoritarian regimes.

The nonbinding declaration references a rise in “the spread of disinformation and cybercrimes,” user privacy concerns as vast troves of personal data is collected online, and platforms that “have enabled an increase in the spread of illegal or harmful content.”

It further promotes the internet operating “as a single, decentralized network of networks—with global reach and governed through the multistakeholder approach, whereby governments and relevant authorities partner with academics, civil society, the private sector, technical community and others.”

Signed by over 55 nations—including all the E.U. member states, the U.K, and Ukraine—the document states in part:

We affirm our commitment to promote and sustain an internet that: is open, free, global, interoperable, reliable, and secure and to ensure that the internet reinforces democratic principles and human rights and fundamental freedoms; offers opportunities for collaborative research and commerce; is developed, governed, and deployed in an inclusive way so that unserved and underserved communities, particularly those coming online for the first time, can navigate it safely and with personal data privacy and protections in place; and is governed by multistakeholder processes. In short, an internet that can deliver on the promise of connecting humankind and helping societies and democracies to thrive.

The declaration won plaudits from U.S.-based digital rights group Free Press, whose co-CEO Craig Aaron said it “points to a vision of the internet that puts people first” and that, “if acted upon… would ensure that people everywhere can connect, communicate, organize, and create new and amazing things that will benefit the entire world—not entrench the power of unaccountable billionaires and oligarchs.”

“We’re encouraged by the declaration’s strong statements of support for net neutrality, affordable and inclusive internet access, and data-privacy protections, and its decisive stance against the spread of hate and disinformation,” he added.

Aaron called on the U.S. to “take the necessary steps to live up to these ideals—protecting the free flow of information online, safeguarding our privacy, ending unlawful surveillance, and making broadband affordable and available to everyone.”

The Center for Democracy & Technology also welcomed the declaration, describing it in a Twitter thread as “an important commitment by nations around the world to uphold human rights online and off, advance democratic ideals, and promote an open Internet.”

While it “hit on the right priorities” including protection of personal data privacy and a commitment to a multistakeholder internet governance process, the group called on each signatory to “review their own laws and policies against admirable standards articulated in the Declaration.”

“For the Declaration to have any persuasive power,” said the group, “the U.S. and other nations need to get their own houses in order.”

Jennifer Brody, U.S. advocacy manager at Access Now, also greeted the document with a tepid welcome.

“Of course we support calls in the declaration, like refraining from shutting down the internet and reinvigorating an inclusive approach to internet governance, but we have seen so many global principles and statements come and go without meaningful progress,” she said. “The burden is on the Biden administration and allies to do more than talk the talk.”

Originally published on Common Dreams and republished under a Creative Commons license (CC BY-NC-ND 3.0).

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How QR codes work and what makes them dangerous – a computer scientist explains

QR codes are visual patterns that store data smartphones can read. Photo- Adobe Stock

Scott Ruoti, University of Tennessee

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.

QR codes have a wide range of uses that help people avoid contact with objects and close interactions with other people, including for sharing restaurant menus, email list sign-ups, car and home sales information, and checking in and out of medical and professional appointments.

QR codes are a close cousin of the bar codes on product packaging that cashiers scan with infrared scanners to let the checkout computer know what products are being purchased.

Bar codes store information along one axis, horizontally. QR codes store information in both vertical and horizontal axes, which allows them to hold significantly more data. That extra amount of data is what makes QR codes so versatile.

Anatomy of a QR code

While it is easy for people to read Arabic numerals, it is hard for a computer. Bar codes encode alphanumeric data as a series of black and white lines of various widths. At the store, bar codes record the set of numbers that specify a product’s ID. Critically, data stored in bar codes is redundant. Even if part of the bar code is destroyed or obscured, it is still possible for a device to read the product ID.

QR codes are designed to be scanned using a camera, such as those found on your smartphone. QR code scanning is built into many camera apps for Android and iOS. QR codes are most often used to store web links; however, they can store arbitrary data, such as text or images.

When you scan a QR code, the QR reader in your phone’s camera deciphers the code, and the resulting information triggers an action on your phone. If the QR code holds a URL, your phone will present you with the URL. Tap it, and your phone’s default browser will open the webpage.

QR codes are composed of several parts: data, position markers, quiet zone and optional logos.

The QR code anatomy: data (1), position markers (2), quiet zone (3) and optional logos (4). Scott Ruoti, CC BY-ND

The data in a QR code is a series of dots in a square grid. Each dot represents a one and each blank a zero in binary code, and the patterns encode sets of numbers, letters or both, including URLs. At its smallest this grid is 21 rows by 21 columns, and at its largest it is 177 rows by 177 columns. In most cases, QR codes use black squares on a white background, making the dots easy to distinguish. However, this is not a strict requirement, and QR codes can use any color or shape for the dots and background.

Position markers are squares placed in a QR code’s top-left, top-right, and bottom-left corners. These markers let a smartphone camera or other device orient the QR code when scanning it. QR codes are surrounded by blank space, the quiet zone, to help the computer determine where the QR code begins and ends. QR codes can include an optional logo in the middle.

Like barcodes, QR codes are designed with data redundancy. Even if as much as 30% of the QR code is destroyed or difficult to read, the data can still be recovered. In fact, logos are not actually part of the QR code; they cover up some of the QR code’s data. However, due to the QR code’s redundancy, the data represented by these missing dots can be recovered by looking at the remaining visible dots.

Are QR codes dangerous?

QR codes are not inherently dangerous. They are simply a way to store data. However, just as it can be hazardous to click links in emails, visiting URLs stored in QR codes can also be risky in several ways.

The QR code’s URL can take you to a phishing website that tries to trick you into entering your username or password for another website. The URL could take you to a legitimate website and trick that website into doing something harmful, such as giving an attacker access to your account. While such an attack requires a flaw in the website you are visiting, such vulnerabilities are common on the internet. The URL can take you to a malicious website that tricks another website you are logged into on the same device to take an unauthorized action.

A malicious URL could open an application on your device and cause it to take some action. Maybe you’ve seen this behavior when you clicked a Zoom link, and the Zoom application opened and automatically joined a meeting. While such behavior is ordinarily benign, an attacker could use this to trick some apps into revealing your data.

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It is critical that when you open a link in a QR code, you ensure that the URL is safe and comes from a trusted source. Just because the QR code has a logo you recognize doesn’t mean you should click on the URL it contains.

There is also a slight chance that the app used to scan the QR code could contain a vulnerability that allows malicious QR codes to take over your device. This attack would succeed by just scanning the QR code, even if you don’t click the link stored in it. To avoid this threat, you should use trusted apps provided by the device manufacturer to scan QR codes and avoid downloading custom QR code apps.

Scott Ruoti, Assistant Professor of Computer Science, University of Tennessee

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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How the Supreme Court Could Make Your Life More Dangerous: new video by Robert Reich

Below we’ve embedded the new video, along with the text of the video.

Your life could get a lot more dangerous. Republican appointees on the Supreme Court seem poised to strip away basic safety standards for our workplaces, our food, our air and water. 

Congress gives federal agencies the authority to enact regulations that protect us in our daily lives. Congress defines the goals, but leaves it up to the health and safety experts in those agencies to craft and enforce regulations. I know regulations don’t sound very exciting, but they’re how our government keeps us safe.

Remember when lots of romaine lettuce was recalled because it was causing E.coli outbreaks? That was the Food and Drug Administration protecting us from getting sick. Working in a warehouse? The Occupational Safety and Health Administration sets standards to ensure you don’t breathe in dangerous chemicals like asbestos. Enjoying the fresh air on a clear, sunny day? Thank the Environmental Protection Agency for limiting the amount of pollution that can go into our air.

These agencies save lives. Since OSHA was established a half-century ago, its workplace safety regulations have saved more than 618,000 workers’ lives.

Republicans have been trying to gut these agencies for decades. Now, with the Supreme Court’s right-wing majority solidly in place, they have their best chance yet.

In January 2022, the Supreme Court blocked OSHA’s vaccine-or-testing mandate from going into effect, which was estimated to prevent a quarter-million hospitalizations.

The Court claimed that Covid isn’t an “occupational hazard” because people can become infected outside of work, and that allowing OSHA to regulate in this manner “would significantly expand” its authority without clear Congressional authorization.

This is absurd on its face. Section 2 of the Occupational Safety and Health Act of 1970 clearly spells out OSHA’s authority to enact and enforce regulations that protect workers from illness, injury, and death in the workplace. Congress doesn’t need to list every specific workplace hazard before OSHA can protect workers.

What this ruling tells us is that the Republican appointees on the Supreme Court are intent on gutting the power of agencies to issue regulations.

This term, the Court will also hear a case regarding the EPA’s authority to enforce the Clean Water Act. If the Court undermines the EPA’s authority, it will put our environment – and our health – at risk. Remember when the Cuyahoga River caught on fire because it was brimming with oil, acid, and factory chemicals? That’s what we may be returning to.

And what’s next? Will they gut the Federal Trade Commission and put us all at risk of being defrauded? Target the Securities and Exchange Commission and deregulate the financial sector, sparking another financial crisis?

Beware. If Republican appointees on the Supreme Court succeed in gutting regulatory agencies, we all lose. This agenda is anti-worker, anti-consumer, and anti-environment. The only thing it’s good for is corporate profits.

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Congressional Chair Asks Google and Apple to Help Stop Fraud Against U.S. Taxpayers on Telegram

Above: Photo Collage / Lynxotic / Apple / Telegram

The chairman of a congressional subcommittee has asked Apple and Google to help stop fraud against U.S. taxpayers on Telegram, a fast-growing messaging service distributed via their smartphone app stores. The request from the head of the House Select Subcommittee on the Coronavirus Crisis came after ProPublica reports last July and in January revealed how cybercriminals were using Telegram to sell and trade stolen identities and methods for filing fake unemployment insurance claims.

Rep. James E. Clyburn, D-S.C., who chairs the subcommittee (which is part of the House Committee on Oversight and Reform), cited ProPublica’s reporting in March 23 letters to the CEOs of Apple and Alphabet, Google’s parent company. The letters pointed out that enabling fraud against American taxpayers is inconsistent with Apple’s and Google’s policies for their respective app stores, which forbid apps that facilitate or promote illegal activities.

“There is substantial evidence that Telegram has not complied with these requirements by allowing its application to be used as a central platform for the facilitation of fraud against vital pandemic relief programs,” Clyburn wrote. He asked whether Apple and Alphabet “may be able to play a constructive role in combating this Telegram-facilitated fraud against the American public.”

Clyburn also requested that Apple and Google provide “all communications” between the companies and Telegram “related to fraud or other unlawful conduct on the Telegram platform, including fraud against pandemic relief programs” as well as what “policies and practices” the companies have implemented to monitor whether applications disseminated through their app stores are being used to “facilitate fraud” and “disseminate coronavirus misinformation.” He gave the companies until April 7 to provide the records.

Apple, which runs the iOS app store for its iPhones, did not reply to a request for comment. Google, which runs the Google Play app store for its Android devices, also did not respond.

The two companies’ app stores are vital distribution channels for messaging services such as Telegram, which markets itself as one of the world’s 10 most downloaded apps.The company has previously acknowledged theimportance of complying with Apple’s and Google’s app store policies. “Telegram — like all mobile apps — has to follow rules set by Apple and Google in order to remain available to users on iOS and Android,” Telegram CEO Pavel Durov wrote in a September blog post. He noted that, should Apple’s and Google’s app stores stop supporting Telegram in a given locale, the move would prevent software updates to the messaging service and ultimately neuter it.

By appealing to the two smartphone makers directly, Clyburn is increasing pressure on Telegram to take his concerns seriously. His letter noted that “Telegram’s very brief terms of service only prohibit users from ‘scam[ming]’ other Telegram users, appearing to permit the use of the platform to conspire to commit fraud against others.” He faulted Telegram for letting its users disseminate playbooks for defrauding state unemployment insurance systems on its platform and said its failure to stop that activity may have enabled large-scale fraud.

Clyburn wrote to Durov in December asking whether Telegram has “undertaken any serious efforts to prevent its platform from being used to enable large-scale fraud” against pandemic relief programs. Telegram “refused to engage” with the subcommittee, a spokesperson for Clyburn told ProPublica in January. (Since then, the app was briefly banned in Brazil for failing to respond to judicial orders to freeze accounts spreading disinformation. Brazil’s Supreme Court reversed the ban after Telegram finally responded to the requests.)

Telegram said in a statement to ProPublica that it’s working to expand its terms of service and moderation efforts to “explicitly restrict and more effectively combat” misuse of its messaging platform, “such as encouraging fraud.” Telegram also said that it has always “actively moderated harmful content” and banned millions of chats and accounts for violating its terms of service, which prohibit users from scamming each other, promoting violence or posting illegal pornographic content.

But ProPublica found that the company’s moderation efforts can amount to little more than a game of whack-a-mole. After a ProPublica inquiry last July, Telegram shut some public channels on its app in which users advertised methods for filing fake unemployment insurance claims using stolen identities. But various fraud tutorials are still openly advertised on the platform. Accounts that sell stolen identities can also pop back up after they’re shut down; the users behind them simply recycle their old account names with a small variation and are back in business within days.

The limited interventions are a reflection of Telegram’s hands-off approach to policing content on its messenger app, which is central to its business model. Durov asserted in his September blog post that “Telegram gives its users more freedom of speech than any other popular mobile application.” He reiterated that commitment in March, saying that Telegram users’ “right to privacy is sacred. Now — more than ever.”

The approach has helped Telegram grow and become a crucial communication tool in authoritarian regimes. Russia banned Telegram in 2018 for refusing to hand over encryption keys that would allow authorities to access user data, only to withdraw the ban two years later at least in part because users were able to get around it. More recently, Telegram has been credited as a rare place where Russians can find uncensored news about the invasion of Ukraine.

But the company’s iron-clad commitment to privacy also attracts cybercriminals looking to make money. After the COVID-19 pandemic prompted Congress to authorize hundreds of billions of small-business loans and extra aid to workers who lost their jobs, Telegram lit up with channels offering methods to defraud the programs. The scale of the fraud is yet unknown, but it could stretch into tens if not hundreds of billions of dollars. Its sheer size prompted the Department of Justice to announce, on March 10, the appointment of a chief prosecutor to focus on the most egregious cases of pandemic fraud, including identity theft by criminal syndicates.

Article first published on ProPublica by Cezary Podkul and republished under a Creative Commons License (CC BY-NC-ND 3.0)

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The Hidden Link between Corporate Greed and Inflation: Video by Robert Reich

Not new, perhaps, but getting worse by the day

In a new video from Robert Reich, former secretary of labor and accomplished author, the phenomena we are all experiencing on a daily basis, such as incredible high gas prices, crazy energy prices, more out-of-pocket at the grocery store, and what sure looks like price gouging and price hikes on almost everything, he takes on the root of it all, in other words: Inflation.

Naturally, with all of this being so obvious to you and me there’s no shortage of folks to explain the purported causes, from media outlets like The Washington Post, to Biden administration officials and pundits from left, right and center.

One explanation you will seldom hear, however, is that much of the pain we are experiencing is due to monopoly power, the inequality growing out of the economic concentration of the American economy and the ever increasing concentration of financial and market power to a relative handful of big corporations.

This perspective is not only refreshingly direct, but it actually has a remedy attached, unlike the usual reasons given, such as economic policy, government spending, irresponsible actions by the federal government and federal reserve and so on. While all of these are certainly good candidates for finger pointing, they generally have only one response attached that is suggested as a remedy: higher interest rates.

“How can this structural problem be fixed? Fighting corporate concentration with more aggressive antitrust enforcement. Biden has asked the Federal Trade Commission to investigate oil companies, and he’s appointed experienced antitrust lawyers to both the FTC and the Justice Department.”

– Robert Reich

The idea that corporate greed, massive corporate profits that keep rising, in spite of supply chain disruptions and other issues, could be at the root of the problems, and that aggressive use of antitrust law might just be an appropriate response to the deeper structural issue is spot on.

A real change via antitrust might help to reinstate tough competition, weed out greedy businesses and even slow down the increasing consolidation of the economy, and the concept comes across as a welcome revelation, or at least beats a job and economy crushing series of Paul Volcker-style (huge) interest rate hikes.

There’s an even bigger challenge on the horizon, however, which is the sheer size of the biggest tech firms, who make the companies mentioned in the video, such as Coke, Pepsi, Procter & Gamble, meat conglomerates and the pharmaceutical industry seem tiny by comparison. As noted by the Wall Street Journal, during the pandemic the behemoths such as Facebook, Amazon and Microsoft have surged.

This is evidence of even less competition than in the sectors mention and presented in the video, and yes, the energy sector, consumer goods, food prices are all showing little competition and that situation is getting worse.

In a recent New York Times article Economists Pin More Blame on Tech for Rising Inequality” the author, Steve Lohr, argues that, above and beyond the horrors outlined in The Hidden Link Between Corporate Greed and Inflation there’s an automation factor at work concentrating the already ludicrous levels of unending power faster and more efficiently. Great.

At least we have Mark Zuckerberg, from a recent YouTube interview with Lex Fridman, with his sunny personality shining through, saying that “what if playing with your friends is the point [of life]?, and further “I think over time, as we get more technology, the physical world is becoming less of a percent of the real world, and I think that opens up a lot of opportunities for people because you can you can work in different places you can stay closer to people who are in different places removing barriers of geography”. At least, then, there’s that. Thanks Mark.

The video text reads well also on the page. Charts, graphics and the charismatic voice of Robert Reich are worth the watch, but here is the full text, in case you prefer:

Inflation! Inflation! Everyone’s talking about it, but ignoring one of its biggest causes: corporate concentration.

Now, prices are undeniably rising. In response, the Fed is about to slow the economy — even though we’re still at least 4 million jobs short of where we were before the pandemic, and millions of American workers won’t get the raises they deserve. Republicans haven’t wasted any time hammering Biden and Democratic lawmakers about inflation. Don’t fall for their fear mongering.

Everybody’s ignoring the deeper structural reason for price increases: the concentration of the American economy into the hands of a few corporate giants with the power to raise prices.

If the market were actually competitive, corporations would keep their prices as low as possible as they competed for customers. Even if some of their costs increased, they would do everything they could to avoid passing them on to consumers in the form of higher prices, for fear of losing business to competitors.

But that’s the opposite of what we’re seeing. Corporations are raising prices even as they rake in record profits. Corporate profit margins hit record highs last year. You see, these corporations have so much market power they can raise prices with impunity.

So the underlying problem isn’t inflation per se. It’s a lack of competition. Corporations are using the excuse of inflation to raise prices and make fatter profits.

Take the energy sector. Only a few entities have access to the land and pipelines that control the oil and gas powering most of the world. They took a hit during the pandemic as most people stayed home. But they are more than making up for it now, limiting supply and ratcheting up prices.

Or look at consumer goods. In April 2021, Procter & Gamble raised prices on staples like diapers and toilet paper, citing increased costs in raw materials and transportation. But P&G has been making huge profits. After some of its price increases went into effect, it reported an almost 25% profit margin. Looking to buy your diapers elsewhere? Good luck. The market is dominated by P&G and Kimberly-Clark, which—NOT entirely coincidentally—raised its prices at the same time.

Another example: in April 2021, PepsiCo raised prices, blaming higher costs for ingredients, freight, and labor. It then recorded $3 billion in operating profits through September. How did it get away with this without losing customers? Pepsi has only one major competitor, Coca-Cola, which promptly raised its own prices. Coca-Cola recorded $10 billion in revenues in the third quarter of 2021, up 16% from the previous year.

Food prices are soaring, but half of that is from meat, which costs 15% more than last year. There are only four major meat processing companies in America, which are all raising their prices and enjoying record profits. Get the picture?

The underlying problem is not inflation. It’s corporate power. Since the 1980s, when the U.S. government all but abandoned antitrust enforcement, two-thirds of all American industries have become more concentrated. Most are now dominated by a handful of corporations that coordinate prices and production. This is true of: banks, broadband, pharmaceutical companies, airlines, meatpackers, and yes, soda.

Corporations in all these industries could easily absorb higher costs — including long overdue wage increases — without passing them on to consumers in the form of higher prices. But they aren’t. Instead, they’re using their massive profits to line the pockets of major investors and executives — while both consumers and workers get shafted.

How can this structural problem be fixed? Fighting corporate concentration with more aggressive antitrust enforcement. Biden has asked the Federal Trade Commission to investigate oil companies, and he’s appointed experienced antitrust lawyers to both the FTC and the Justice Department.

So don’t fall for Republicans’ fear mongering about inflation. The real culprit here is corporate power.


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From metaverse to DAOs, a guide to 2021’s tech buzzwords

  • From ‘metaverse’ to ‘NFT’ – here’s a wrap-up of the key buzzwords that shaped 2021 in the tech industry.
  • These subjects were the talk of the town in 2021, as the tech industry transitions into a new age.
  • A DAO tried to buy a rare copy of the U.S. Constitution, whilst NFTs took the art world by storm.

This year, tech CEOs drew inspiration from a 1990s sci-fi novel, Reddit investors’ lexicon seeped into the mainstream as “diamond hands” and “apes” shook Wall Street, and something called a DAO tried to buy a rare copy of the U.S. Constitution.

If you’re still drawing a blank as 2021 wraps up, here’s a short glossary:

Metaverse

The metaverse broadly refers to shared, immersive digital environments which people can move between and may access via virtual reality or augmented reality headsets or computer screens. read more

Some tech CEOs are betting it will be the successor to the mobile internet. The term was coined in the dystopian novel “Snow Crash” three decades ago. This year CEOs of tech companies from Microsoft to Match Group have discussed their roles in building the metaverse. In October, Facebook renamed itself Meta to reflect its new metaverse focus.

Web3

Web3 is used to describe a potential next phase of the internet: a decentralized internet run on the record-keeping technology blockchain.

This model, where users would have ownership stakes in platforms and applications, would differ from today’s internet, known as Web2, where a few major tech giants like Facebook and Alphabet’s Google control the platforms.

Social audio

Tech companies waxed lyrical this year about tools for live audio conversations, rushing to release features after the buzzy, once invite-only app Clubhouse saw an initial surge amid COVID-19 lockdowns. read more

NFT

Non-fungible tokens, which exploded in popularity this year, are a type of digital asset that exists on a blockchain, a record of transactions kept on networked computers. read more

In March, a work by American artist Beeple sold for nearly $70 million at Christie’s, the first ever sale by a major auction house of art that does not exist in physical form.

Decentralization 

Decentralizing, or the transfer of power and operations from central authorities like companies or governments to the hands of users, emerged as a key theme in the tech industry.

Such shifts could affect everything from how industries and markets are organized to functions like content moderation of platforms. Twitter, for example, is investing in a project to build a decentralized common standard for social networks, dubbed Bluesky

DAO

A decentralized autonomous organization (DAO) is generally an internet community owned by its members and run on blockchain technology. DAOs use smart contracts, pieces of code that establish the group’s rules and automatically execute decisions.

In recent months, crowd-funded crypto-group ConstitutionDAO tried and failed to buy a rare copy of the U.S. Constitution in an auction held by Sotheby’s. 

Stonks

This deliberate misspelling of “stocks,” which originated with an internet meme, made headlines as online traders congregating in forums like Reddit’s WallStreetBets drove up stocks including GameStop and AMC. The lingo of these traders, calling themselves “apes” or praising the “diamond hands” who held positions during big market swings, became mainstream.

GameFi

GameFi is a broad term referring to the trend of gamers earning cryptocurrency through playing video games, where players can make money through mechanisms like getting financial tokens for winning battles in the popular game Axie Infinity.

Altcoin

The term covers all cryptocurrencies aside from Bitcoin, ranging from ethereum, which aims to be the backbone of a future financial system, to Dogecoin, a digital currency originally created as a joke and popularized by Tesla CEO Elon Musk.

FSD BETA

Tesla released a test version of its upgraded Full Self-Driving (FSD) software, a system of driving-assistance features – like automatically changing lanes and make turns – to the wider public this year.

The name of the much-scrutinized software has itself been contentious, with regulators and users saying it misrepresents its capabilities as it still requires driver attention.

Fabs

“Fabs,” short for a semiconductor fabrication plant, entered the mainstream lexicon this year as a shortage of chips from fabs were blamed for the global shortage of everything from cars to gadgets.

Net zero

A term, popularized this year thanks to the COP26 U.N. climate talks in Glasgow, for saying a country, company, or product does not contribute to global greenhouse gas emissions. That’s usually accomplished by cutting emissions, such as use of fossil fuels, and balancing any remaining emissions with efforts to soak up carbon, like planting trees. Critics say any emissions are unacceptable.

Originally published on World Economic Forum and republished under  Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License.

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Leaked Facebook Documents Reveal How Company Failed on Election Promise

CEO Mark Zuckerberg had repeatedly promised to stop recommending political groups to users to squelch the spread of misinformation

Leaked internal Facebook documents show that a combination of technical miscommunications and high-level decisions led to one of the social media giant’s biggest broken promises of the 2020 election—that it would stop recommending political groups to users.

The Markup first revealed on Jan. 19 that Facebook was continuing to recommend political groups—including some in which users advocated violence and storming the U.S. Capitol—in spite of multiple promises not to do so, including one made under oath to Congress

The day the article ran, a Facebook team started investigating the “leakage,” according to documents provided by Frances Haugen to Congress and shared with The Markup, and the problem was escalated to the highest level to be “reviewed by Mark.” Over the course of the next week, Facebook employees identified several causes for the broken promise.

The company, according to work log entries in the leaked documents, was updating its list of designated political groups, which it refers to as civic groups, in real time. But the systems that recommend groups to users were cached on servers and users’ devices and only updated every 24 to 48 hours in some cases. The lag resulted in users receiving recommendations for groups that had recently been designated political, according to the logs.

That technical oversight was compounded by a decision Facebook officials made about how to determine whether or not a particular group was political in nature.

When The Markup examined group recommendations using data from our Citizen Browser project—a paid, nationwide panel of Facebook users who automatically supply us data from their Facebook feeds—we designated groups as political or not based on their names, about pages, rules, and posted content. We found 12 political groups among the top 100 groups most frequently recommended to our panelists. 

Facebook chose to define groups as political in a different way—by looking at the last seven days’ worth of content in a given group.

“Civic filter uses last 7 day content that is created/viewed in the group to determine if the group is civic or not,” according to a summary of the problem written by a Facebook employee working to solve the issue. 

As a result, the company was seeing a “12% churn” in its list of groups designated as political. If a group went seven days without posting content the company’s algorithms deemed political, it would be taken off the blacklist and could once again be recommended to users.

Almost 90 percent of the impressions—the number of times a recommendation was seen—on political groups that Facebook tallied while trying to solve the recommendation problem were a result of the day-to-day turnover on the civic group blacklist, according to the documents.

Facebook did not directly respond to questions for this story.

“We learned that some civic groups were recommended to users, and we looked into it,” Facebook spokesperson Leonard Lam wrote in an email to The Markup. “The issue stemmed from the filtering process after designation that allowed some Groups to remain in the recommendation pool and be visible to a small number of people when they should not have been. Since becoming aware of the issue, we worked quickly to update our processes, and we continue this work to improve our designation and filtering processes to make them as accurate and effective as possible.”

Social networking and misinformation researchers say that the company’s decision to classify groups as political based on seven days’ worth of content was always likely to fall short.

“They’re definitely going to be missing signals with that because groups are extremely dynamic,” said Jane Lytvynenko, a research fellow at the Harvard Shorenstein Center’s Technology and Social Change Project. “Looking at the last seven days, rather than groups as a whole and the stated intent of groups, is going to give you different results. It seems like maybe what they were trying to do is not cast too wide of a net with political groups.”

Many of the groups Facebook recommended to Citizen Browser users had overtly political names.

More than 19 percent of Citizen Browser panelists who voted for Donald Trump received recommendations for a group called Candace Owens for POTUS, 2024, for example. While Joe Biden voters were less likely to be nudged toward political groups, some received recommendations for groups like Lincoln Project Americans Protecting Democracy.

The internal Facebook investigation into the political recommendations confirmed these problems. By Jan. 25, six days after The Markup’s original article, a Facebook employee declared that the problem was “mitigated,” although root causes were still under investigation.

On Feb. 10, Facebook blamed the problem on “technical issues” in a letter it sent to U.S. senator Ed Markey, who had demanded an explanation.

In the early days after the company’s internal investigation, the issue appeared to have been resolved. Both Citizen Browser and Facebook’s internal data showed that recommendations for political groups had virtually disappeared.

But when The Markup reexamined Facebook’s recommendations in June, we discovered that the platform was once again nudging Citizen Browser users toward political groups, including some in which members explicitly advocated violence.

From February to June, just under one-third of Citizen Browser’s 2,315 panelists received recommendations to join a political group. That included groups with names like Progressive Democrats of Nevada, Michigan Republicans, Liberty lovers for Ted Cruz, and Bernie Sanders for President, 2020.

This article was originally published on The Markup By: Todd Feathers and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license (CC BY-NC-ND 4.0).

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Facebook Isn’t Telling You How Popular Right-Wing Content Is on the Platform

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Facebook insists that mainstream news sites perform the best on its platform. But by other measures, sensationalist, partisan content reigns

In early November, Facebook published its Q3 Widely Viewed Content Report, the second in a series meant to rebut critics who said that its algorithms were boosting extremist and sensational content. The report declared that, among other things, the most popular informational content on Facebook came from sources like UNICEF, ABC News, or the CDC.

But data collected by The Markup suggests that, on the contrary, sensationalist news or viral content with little original reporting performs just as well as—and often better than—many mainstream sources when it comes to how often it’s seen by platform users.

Data from The Markup’s Citizen Browser project shows that during the period from July 1 to Sept. 30, 2021, outlets like The Daily Wire, The Western Journal, and BuzzFeed’s viral content arm were among the top-viewed domains in our sample. 

Citizen Browser is a national panel of paid Facebook users who automatically share their news feed data with The Markup.

To analyze the websites whose content performs the best on Facebook, we counted the total number of times that links from any domain appeared in our panelists’ news feeds—a metric known as “impressions”—over a three-month period (the same time covered by Facebook’s Q3 Widely Viewed Content Report). Facebook, by contrast, chose a different metric, calculating the “most-viewed” domains by tallying only the number of users who saw links, regardless of whether each user saw a link once or hundreds of times.

By our calculation, the top performing domains were those that surfaced in users’ feeds over and over—including some highly partisan, polarizing sites that effectively bombarded some Facebook users with content. 

These findings chime with recent revelations from Facebook whistleblower Frances Haugen, who has repeatedly said the company has a tendency to cherry-pick statistics to release to the press and the public. 

“They are very good at dancing with data,” Haugen told British lawmakers during a European tour.

When presented with The Markup’s findings and asked whether its own report’s statistics might be misleading or incomplete, Ariana Anthony, a spokesperson for Meta, Facebook’s parent company, said in an emailed statement, “The focus of the Widely Viewed Content Report is to show the content that is seen by the most people on Facebook, not the content that is posted most frequently. That said, we will continue to refine and improve these reports as we engage with academics, civil society groups, and researchers to identify the parts of these reports they find most valuable, which metrics need more context, and how we can best support greater understanding of content distribution on Facebook moving forward.”

Anthony did not directly respond to questions from The Markup on whether the company would release data on the total number of link views or the content that was seen most frequently on the platform.

The Battle Over Data

There are many ways to measure popularity on Facebook, and each tells a different story about the platform and what kind of content its algorithms favor. 

For years, the startup CrowdTangle’s “engagement” metric—essentially measuring a combination of how many likes, comments, and other interactions any domain’s posts garner—has been the most publicly visible way of measuring popularity. Facebook bought CrowdTangle in 2016 and, according to reporting in The New York Times, has since largely tried to downplay data showing that ultra-conservative commentators like The Daily Wire’s Ben Shapiro produce the most engaged-with content on the platform. 

Shortly after the end of the second quarter of this year, Facebook came out with its first transparency report, framed in the introduction as a way to “provide clarity” on “the most-viewed domains, links, Pages and posts on the platform during the quarter.” (More accurately, the Q2 report was the first publicly released transparency report, after a Q1 report was, The New York Times reported, suppressed for making the company look bad and only released later after details emerged.)

For the Q2 and Q3 reports, Facebook turned to a specific metric, known as “reach,” to quantify most-viewed domains. For any given domain, say youtube.com or twitter.com, reach represents the number of unique Facebook accounts that had at least one post containing a link to a tweet or a YouTube video in their news feeds during the quarter. On that basis, Facebook found that those domains, and other mainstream staples like Amazon, Spotify, and TikTok, had wide reach.

When applying this metric, The Markup found similar results in our Citizen Browser data, as detailed in depth in our methodology. But this calculation ignores a reality for a lot of Facebook users: bombardment with content from the same site.

Citizen Browser data shows, for instance, that from July through September of this year, articles from far-right news site Newsmax appeared in the feed of a 58-year-old woman in New Mexico 1,065 times—but under Facebook’s calculation of reach, this would count as one single unit. Similarly, a 37-year-old man in New Hampshire was shown 245 unique links to satirical posts from The Onion, which appeared in his feed more than 500 times—but again, he would have been counted just once by Facebook’s method.

When The Markup instead counted each appearance of a domain on a user’s feed during Q3—e.g., Newsmax as 1,065 instead of 1—we found that polarizing, partisan content jumped in the performance rankings. Indeed, the same trend is true of the domains in Facebook’s Q2 report, for which analysis can be found in our data repository on GitHub.

We found that outlets like The Daily Wire, BuzzFeed’s viral content arm, Fox News, and Yahoo News jumped in the popularity rankings when we used the impressions metric. Most striking, The Western Journal—which, similarly to The Daily Wire, does little original reporting and instead repackages stories to fit with right-wing narratives—improved its ranking by almost 200 places.

“To me these findings raise a number of questions,” said Jane Lytvynenko, senior research fellow at the Harvard Kennedy School Shorenstein Center. 

“Was Facebook’s research genuine, or was it part of an attempt to change the narrative around top 10 lists that were previously put out? It matters a lot whether a person sees a link one time or if they see it 20 times, and to not account for that in a report, to me, is misleading,” Lytvynenko said.

Using a narrow range of data to gauge popularity is suspect, said Alixandra Barasch, associate professor of marketing at NYU’s Stern School of Business.

“It just goes against everything we teach and know about advertising to focus on one [metric] rather than the other,” she said. 

In fact, when it comes to the core business model of selling space to advertisers, Facebook encourages them to consider yet another metric, “frequency”—how many times to show a post to each user on average—when trying to optimize brand messaging.

Data from Citizen Browser shows that domains seen with high frequency in the Facebook news feed are mostly news domains, since news websites tend to publish multiple articles over the course of a day or week. But Facebook’s own content report does not take this data into account.

“[This] clarifies the point that what we need is independent access for researchers to check the math,” said Justin Hendrix, co-author of a report on social media and polarization and editor at Tech Policy Press, after reviewing The Markup’s data.

This article was originally published on The Markup By: Corin Faife and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.

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‘Pivotal Moment’ as Facebook Ditches ‘Dangerous’ Facial Recognition System

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Digital rights advocates on Tuesday welcomed Facebook’s announcement that it plans to jettison its facial recognition system, which critics contend is dangerous and often inaccurate technology abused by governments and corporations to violate people’s privacy and other rights.

“Corporate use of face surveillance is very dangerous to people’s privacy.”

Adam Schwartz, a senior staff attorney at the Electronic Frontier Foundation (EFF) who last month called facial recognition technology “a special menace to privacy, racial justice, free expression, and information security,” commended the new Facebook policy.

“Facebook getting out of the face recognition business is a pivotal moment in the growing national discomfort with this technology,” he said. “Corporate use of face surveillance is very dangerous to people’s privacy.”

The social networking giant first introduced facial recognition software in late 2010 as a feature to help users identify and “tag” friends without the need to comb through photos. The company subsequently amassed one of the world’s largest digital photo archives, which was largely compiled through the system. Facebook says over one billion of those photos will be deleted, although the company will keep DeepFace, the advanced algorithm that powers the facial recognition system.

In a blog post, Jerome Presenti, the vice president of artificial intelligence at Meta—the new name of Facebook’s parent company following a rebranding last week that was widely condemned as a ploy to distract from recent damning whistleblower revelations—described the policy change as “one of the largest shifts in facial recognition usage in the technology’s history.”

“The many specific instances where facial recognition can be helpful need to be weighed against growing concerns about the use of this technology as a whole,” he wrote.

The New York Times reports:

Facial recognition technology, which has advanced in accuracy and power in recent years, has increasingly been the focus of debate because of how it can be misused by governments, law enforcement, and companies. In China, authorities use the capabilities to track and control the Uighurs, a largely Muslim minority. In the United States, law enforcement has turned to the software to aid policing, leading to fears of overreach and mistaken arrests.

Concerns over actual and potential misuse of facial recognition systems have prompted bans on the technology in over a dozen U.S. locales, beginning with San Francisco in 2019 and subsequently proliferating from Portland, Maine to Portland, Oregon.

Caitlin Seeley George, campaign director at Fight for the Future, was among the online privacy campaigners who welcomed Facebook’s move. In a statement, she said that “facial recognition is one of the most dangerous and politically toxic technologies ever created. Even Facebook knows that.”

Seeley George continued:

From misidentifying Black and Brown people (which has already led to wrongful arrests) to making it impossible to move through our lives without being constantly surveilled, we cannot trust governments, law enforcement, or private companies with this kind of invasive surveillance.

“Even as algorithms improve, facial recognition will only be more dangerous,” she argued. “This technology will enable authoritarian governments to target and crack down on religious minorities and political dissent; it will automate the funneling of people into prisons without making us safer; it will create new tools for stalking, abuse, and identity theft.”

Seeley George says the “only logical action” for lawmakers and companies to take is banning facial recognition.

Amid applause for the company’s announcement, some critics took exception to Facebook’s retention of DeepFace, as well as its consideration of “potential future applications” for facial recognition technology.

Originally published on Common Dreams by BRETT WILKINS and republished under a Creative Commons license (CC BY-NC-ND 3.0)

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‘Don’t Be Fooled’: Critics of Facebook Say Name Change Can’t Hide Company’s Harm

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“Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate.”

Tech ethicists and branding professionals on Thursday said consumers should not be hoodwinked by Facebook’s name change, which numerous observers compared to earlier efforts by tobacco and fossil fuel companies to distract attention from their societal harms.

“Don’t be fooled. Nothing changes here. This is just a publicity stunt hatched by Facebook’s PR department to deflect attention as Zuckerberg squirms.”

Facebook co-founder and CEO Mark Zuckerberg announced the Meta rechristening during Facebook Connect, the company’s annual virtual and augmented reality conference, explaining that “we are a company that builds technology to connect people and the metaverse is the next frontier, just like social networking was when we got started.”

“Some of you might be wondering why we’re doing this right now,” he added. “The answer is that I believe that we’re put on this Earth to create. I believe that technology can make our lives better.”

Many critics found Zuckerberg’s explanation unconvincing at best and, at worst, disingenuous.

“Changing their name doesn’t change reality: Facebook is destroying our democracy and is the world’s leading peddler of disinformation and hate,” the watchdog group Real Facebook Oversight Board said in a statement. “Their meaningless name change should not distract from the investigation, regulation, and real, independent oversight needed to hold Facebook accountable.”

Vahid Razavi, founder of the advocacy group Ethics in Tech, told Common Dreams: “Don’t be fooled. Nothing changes here. This is just a publicity stunt hatched by Facebook’s PR department to deflect attention as Zuckerberg squirms” over the negative press from recent whistleblower revelations.

Former Facebook employees-turned whistleblowers say the company’s profit-seeking algorithms—and its executives who know their insidious impacts—are responsible for the mass dissemination of harmful content, including hate speech and political, climate, and Covid-19 misinformation.

Siva Vaidhyanathan, a media studies professor at the University of Virginia and author of the book Antisocial Mediatold Time that “the Facebook of today has never been the end game for Zuckerberg.” 

“He’s always wanted his company to be the operating system of our lives that can socially engineer how we live and what we know,” Vaidhyanathan continued, adding that the new name is “not going to change his vision for his company—he’s never let anybody on the outside change his mind.”

Zuckerberg, he said, “wants to take the dynamic of algorithmic guidance out of our phones and off of our computers and build that system into our lives and our consciousness, so our eyeglasses become our screens, and our hands become the mouse.”

Some observers compared Facebook’s attempt to rebrand itself to what they called similar efforts by Big Tobacco and fossil fuel corporations.

“It didn’t do anything,” Laurel Sutton, co-founder of the branding agency Catchword, told Time. “People still knew that Altria was Philip Morris and they didn’t rehabilitate their reputation simply because they changed the name.” 

“There’s no name that’s going to rehabilitate the behavior that they’ve displayed so far,” Sutton said of the social media giant. “Maybe put that time and energy into rehabilitating their morals and ethics and business decisions rather than just trying to slap a new name on something.”

Originally published on Creative Commons by BRETT WILKINS and republished under a Creative Commons License (CC BY-NC-ND 3.0)

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What is the metaverse? 2 media and information experts explain

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The metaverse is a network of always-on virtual environments in which many people can interact with one another and digital objects while operating virtual representations – or avatars – of themselves. Think of a combination of immersive virtual reality, a massively multiplayer online role-playing game and the web. 

The metaverse is a concept from science fiction that many people in the technology industry envision as the successor to today’s internet. It’s only a vision at this point, but technology companies like Facebook are aiming to make it the setting for many online activities, including work, play, studying and shopping.

Metaverse is a portmanteau of meta, meaning transcendent, and verse, from universe. Sci-fi novelist Neal Stephenson coined the term in his 1992 novel “Snow Crash” to describe the virtual world in which the protagonist, Hiro Protagonist, socializes, shops and vanquishes real-world enemies through his avatar. The concept predates “Snow Crash” and was popularized as “cyberspace” in William Gibson’s groundbreaking 1984 novel “Neuromancer.”

There are three key aspects of the metaverse: presence, interoperability and standardization. 

Presence is the feeling of actually being in a virtual space, with virtual others. Decades of research has shown that this sense of embodiment improves the quality of online interactions. This sense of presence is achieved through virtual reality technologies such as head-mounted displays.

Interoperability means being able to seamlessly travel between virtual spaces with the same virtual assets, such as avatars and digital items. ReadyPlayerMe allows people to create an avatar that they can use in hundreds of different virtual worlds, including in Zoom meetings through apps like Animaze. Meanwhile, blockchain technologies such as cryptocurrenciesand nonfungible tokens facilitate the transfer of digital goods across virtual borders.

Standardization is what enables interoperability of platforms and services across the metaverse. As with all mass-media technologies – from the printing press to texting – common technological standards are essential for widespread adoption. International organizations such as the Open Metaverse Interoperability Group define these standards. 

Why the metaverse matters

If the metaverse does become the successor to the internet, who builds it, and how, is extremely important to the future of the economy and society as a whole. Facebook is aiming to play a leading role in shaping the metaverse, in part by investing heavily in virtual reality. Facebook CEO Mark Zuckerberg explained in an interview his view that the metaverse spans non-immersive platforms like today’s social media as well as immersive 3D media technologies such as virtual reality, and that it will be for work as well as play.Hollywood has embraced the metaverse in movies like ‘Ready Player One.’

The metaverse might one day resemble the flashy fictional Oasis of Ernest Cline’s “Ready Player One,” but until then you can turn to games like Fortnite and Roblox, virtual reality social media platforms like VRChat and AltspaceVR, and virtual work environments like Immersed for a taste of the immersive and connected metaverse experience. As these siloed spaces converge and become increasingly interoperable, watch for a truly singular metaverse to emerge.

Originally published on The Conversation by Rabindra Ratan & Yiming Lei and republished under a Creative Common License (CC BY-ND 4.0).

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Bloomberg: Facebook Changes Name to Meta in Embrace of Virtual Reality

Facebook Inc. has rebranded itself, now, as Meta, most likely as a means to separate the corporate identity of the social network that has been tied to a myriad of ugly controversies. The name change is meant to highlight the company’s shift to virtual reality and the metaverse.

CEO Zuckerberg spoke at the Facebook’s Connect virtual conference and commented on the name change, “From now on, we’re going to be metaverse-first, not Facebook-first.”

The new name change does not affect the company’s share data or corporate structure, however the company will start trading under the new ticker, MVRS starting December 1.

Needless to say, Twitter comments and memes instantly rolled in after the rebrand announcement:

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Profits Before People: ‘The Facebook Papers’ Expose Tech Giant Greed

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“This industry is rotten at its core,” said one critic, “and the clearest proof of that is what it’s doing to our children.”

Internal documents dubbed “The Facebook Papers” were published widely Monday by an international consortium of news outlets who jointly obtained the redacted materials recently made available to the U.S. Congress by company whistleblower Frances Haugen.

“It’s time for immediate action to hold the company accountable for the many harms it’s inflicted on our democracy.”

The papers were shared among 17 U.S. outlets as well as a separate group of news agencies in Europe, with all the journalists involved sharing the same publication date but performing their own reporting based on the documents.

According to the Financial Times, the “thousands of pages of leaked documents paint a damaging picture of a company that has prioritized growth” over other concerns. And the Washington Post concluded that the choices made by founder and CEO Mark Zuckerberg, as detailed in the revelations, “led to disastrous outcomes” for the social media giant and its users.

From an overview of the documents and the reporting project by the Associated Press:

The papers themselves are redacted versions of disclosures that Haugen has made over several months to the Securities and Exchange Commission, alleging Facebook was prioritizing profits over safety and hiding its own research from investors and the public.

These complaints cover a range of topics, from its efforts to continue growing its audience, to how its platforms might harm children, to its alleged role in inciting political violence. The same redacted versions of those filings are being provided to members of Congress as part of its investigation. And that process continues as Haugen’s legal team goes through the process of redacting the SEC filings by removing the names of Facebook users and lower-level employees and turns them over to Congress.

One key revelation highlighted by the Financial Times is that Facebook has been perplexed by its own algorithms and another was that the company “fiddled while the Capitol burned” during the January 6th insurrection staged by loyalists to former President Donald Trump trying to halt the certification of last year’s election.

CNN warned that the totality of what’s contained in the documents “may be the biggest crisis in the company’s history,” but critics have long said that at the heart of the company’s problem is the business model upon which it was built and the mentality that governs it from the top, namely Zuckerberg himself.

On Friday, following reporting based on a second former employee of the company coming forward after Haugen, Free Press Action co-CEO Jessica J. González said “the latest whistleblower revelations confirm what many of us have been sounding the alarm about for years.”

“Facebook is not fit to govern itself,” said González. “The social-media giant is already trying to minimize the value and impact of these whistleblower exposés, including Frances Haugen’s. The information these brave individuals have brought forth is of immense importance to the public and we are grateful that these and other truth-tellers are stepping up.”

While Zuckerberg has testified multiple times before Congress, González said nothing has changed. “It’s time for Congress and the Biden administration to investigate a Facebook business model that profits from spreading the most extreme hate and disinformation,” she said. “It’s time for immediate action to hold the company accountable for the many harms it’s inflicted on our democracy.”

“Kids don’t stand a chance against the multibillion dollar Facebook machine, primed to feed them content that causes severe harm to mental and physical well being.”

With Haugen set to testify before the U.K. Parliament on Monday, activists in London staged protests against Facebook and Zuckerberg, making clear that the giant social media company should be seen as a global problem.

Flora Rebello Arduini, senior campaigner with the corporate accountability group, was part of a team that erected a large cardboard display of Zuckerberg “surfing a wave of cash” outside of Parliament with a flag that read, “I know we harm kids, but I don’t care”—a rip on a video Zuckerberg posted of himself earlier this year riding a hydrofoil while holding an American flag.

While Zuckerberg refused an invitation to tesify in the U.K. about the company’s activities, including the way it manipulates and potentially harms young users on the platform, critics like Arduini said the giant tech company must be held to account.

“Kids don’t stand a chance against the multibillion dollar Facebook machine, primed to feed them content that causes severe harm to mental and physical well being,” she said. “This industry is rotten at its core and the clearest proof of that is what it’s doing to our children. Lawmakers must urgently step in and pull the tech giants into line.”

“Right now, Mark [Zuckerberg] is unaccountable,” Haugen told the Guardian in an interview ahead of her testimony. “He has all the control. He has no oversight, and he has not demonstrated that he is willing to govern the company at the level that is necessary for public safety.”

Correction: This article has been updated to more accurately reflect the context of the comments made by Jessica González of Free Press, who responded to the revelations of a second whistleblower not those of Frances Haugen.

Originally published on Common Dreams by JON QUEALLY and republished under a Creative Commons License (CC BY-NC-ND 3.0).

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Congress want Amazon to Prove Bezos didn’t give perjured Testimony

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While still CEO of Amazon, Jeff Bezos testified in Congress by video conference on July 29, 2020. Now, there are at least Five members of a congressional committee alleging that he and other executives may have lied under oath andmisled lawmakers.

In a press release by the House Judiciary Antitrust Subcommittee the lawmakers state that they are giving Amazon a “Final Chance to Correct the Record Following a Series of Misleading Testimony and Statements”.

CurrentAmazon CEO Andy Jassy, who, in July, succeeded Bezos is being asked to respond to the discrepancies, including information found by The Markup published in a recent article

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After Docs ‘Show What We Feared’ About Amazon’s Monopoly Power, Warren Says ‘Break It Up’

Leaked documents reveal the e-commerce company’s private-brands team in India “secretly exploited internal data” to copy products from other sellers and rigged search results.

U.S. Sen. Elizabeth Warren on Wednesday renewed her call to break up Amazon after internal documents obtained by Reuters revealed that the e-commerce giant engaged in anti-competitive behavior in India that it has long denied, including in testimonies from company leaders to Congress.

“These documents show what we feared about Amazon’s monopoly power—that the company is willing and able to rig its platform to benefit its bottom line while stiffing small businesses and entrepreneurs,” tweeted Warren (D-Mass.) “This is one of the many reasons we need to break it up.”

Warren is a vocal advocate of breaking up tech giants including but not limited to Amazon. The company faces investigations regarding alleged anti-competitive behavior in the United States as well as Europe and India. The investigative report may ramp up such probes.

Aditya Karla and Steve Stecklow report that “thousands of pages of internal Amazon documents examined by Reuters—including emails, strategy papers, and business plans—show the company ran a systematic campaign of creating knockoffs and manipulating search results to boost its own product lines in India, one of the company’s largest growth markets.”

“The documents reveal how Amazon’s private-brands team in India secretly exploited internal data from Amazon.in to copy products sold by other companies, and then offered them on its platform,” according to the reporters. “The employees also stoked sales of Amazon private-brand products by rigging Amazon’s search results.”

As Reuters notes:

In sworn testimony before the U.S. Congress in 2020, Amazon founder Jeff Bezos explained that the e-commerce giant prohibits its employees from using the data on individual sellers to help its private-label business. And, in 2019, another Amazon executive testified that the company does not use such data to create its own private-label products or alter its search results to favor them.

But the internal documents seen by Reuters show for the first time that, at least in India, manipulating search results to favor Amazon’s own products, as well as copying other sellers’ goods, were part of a formal, clandestine strategy at Amazon—and that high-level executives were told about it. The documents show that two executives reviewed the India strategy—senior vice presidents Diego Piacentini, who has since left the company, and Russell Grandinetti, who currently runs Amazon’s international consumer business.

While neither Piacentini nor Grandinetti responded to Reuters‘ requests for comment, Amazon provided a written response that did not address the reporters’ questions.

“As Reuters hasn’t shared the documents or their provenance with us, we are unable to confirm the veracity or otherwise of the information and claims as stated,” Amazon said. “We believe these claims are factually incorrect and unsubstantiated.”

“We display search results based on relevance to the customer’s search query, irrespective of whether such products have private brands offered by sellers or not,” the company said, adding that it “strictly prohibits the use or sharing of nonpublic, seller-specific data for the benefit of any seller, including sellers of private brands.”

Warren was not alone in calling for the breakup of Amazon following the report.

“This is not shocking. But it is appalling,” the American Economic Liberties Project said in a series of tweets. “Independent businesses have sounded the alarm for years—providing evidence that Amazon stole their intellectual property.”

“We said back in 2020 that a perjury referral was in order—and it still is,” the group added, highlighting testimony from Bezos and Nate Sutton, Amazon’s associate general counsel. “But Amazon will remain an anti-business behemoth, flagrantly breaking the law and daring policymakers to stop them.”

Highlighting a report from a trio of its experts, Economic Liberties added that “it’s time to break Amazon up.”

Originally published on Common Dreams by JESSICA CORBETT and republished under a Creative Commons license  (CC BY-NC-ND 3.0).

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In Scathing Senate Testimony, Whistleblower Warns Facebook a Threat to Children and Democracy

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Frances Haugen said the company’s leaders know how to make their platforms safer, “but won’t make the necessary changes because they have put their astronomical profits before people.

Two days after a bombshell “60 Minutes” interview in which she accused Facebook of knowingly failing to stop the spread of dangerous lies andhateful content, whistleblower Frances Haugen testified Tuesday before U.S. senators, imploring Congress to hold the company and its CEO accountable for the many harms they cause.

Haugen—a former Facebook product manager—told the senators she went to work at the social media giant because she believed in its “potential to bring out the best in us.”

“But I’m here today because I believe Facebook’s products harm children, stoke division, and weaken our democracy,” she said during her opening testimony. “The company’s leadership knows how to make Facebook and Instagram safer, but won’t make the necessary changes because they have put their astronomical profits before people.”

“The documents I have provided to Congress prove that Facebook has repeatedly misled the public about what its own research reveals about the safety of children, the efficacy of its artificial intelligence systems, and its role in spreading divisive and extreme messages,” she continued. “I came forward because I believe that every human being deserves the dignity of truth.”

“I saw Facebook repeatedly encounter conflicts between its own profits and our safety,” Haugen added. “Facebook consistently resolved its conflicts in favor of its own profits.”

“In some cases, this dangerous online talk has led to actual violence that harms and even kills people,” she said.

Addressing Monday’s worldwide Facebook outage, Haugen said that “for more than five hours, Facebook wasn’t used to deepen divides, destabilize democracies, and make young girls and women feel bad about their bodies.”

“It also means that millions of small businesses weren’t able to reach potential customers, and countless photos of new babies weren’t joyously celebrated by family and friends around the world,” she added. “I believe in the potential of Facebook. We can have social media we enjoy that connects us without tearing apart our democracy, putting our children in danger, and sowing ethnic violence around the world. We can do better.”

Doing better will require Congress to act, because Facebook “won’t solve this crisis without your help,” Haugen told the senators, echoing experts and activists who continue to call for breaking up tech giants, banning the surveillance capitalist business model, and protecting rights and democracy online.

She added that “there is nobody currently holding Zuckerberg accountable but himself,” referring to Facebook co-founder and CEO Mark Zuckerberg.

Sen. Richard Blumenthal (D-Conn.)—chair of the Senate Consumer Protection, Product Safety, and Data Security Subcommittee—called on Zuckerberg to testify before the panel.

“Mark Zuckerberg ought to be looking at himself in the mirror today and yet rather than taking responsibility, and showing leadership, Mr. Zuckerberg is going sailing,” he said.

“Big Tech now faces a Big Tobacco, jaw-dropping moment of truth. It is documented proof that Facebook knows its products can be addictive and toxic to children,” Blumenthal continued.

“The damage to self-interest and self-worth inflicted by Facebook today will haunt a generation,” he added. “Feelings of inadequacy and insecurity, rejection, and self-hatred will impact this generation for years to come. Our children are the ones who are victims.”

Originally published on Common Dreams by BRETT WILKINSand republished under Creative Commons (CC BY-NC-ND 3.0).

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Facebook Execs ‘Shocked’ by Zuckerberg Plan to Artificially Boost Flattering News Stories, Says Report

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Facebook’s Mark Zuckerberg is said to be working on a rebranding plan. According to The New York Times, the plan which has come to be known internally as “Project Amplify” was signed off by the CEO and included a boost of pro-Facebook stories (written by the Facebook Team) onto its billions of users.

An internal meeting back in January hatched the initiative to showcase “positive” stories about the social network platform on its largest digital real estate, the News Feed.

Based on the report from the Times, some executives present at the meeting were “shocked” by the proposal.

Project Amplify also made strong attempts for the Facebook platform to distance itself from any scandals (i.e. minimizing access to negative reports) relating to Zuckerberg, while simultaneously, ramping up new stories that provided a more flattering spin on the social network.

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What Does It Actually Mean When a Company Says, “We Do Not Sell Your Data”?

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Experts say the privacy promise—ubiquitous in online services and apps—obscures the truth about how companies use personal data

You’ve likely run into this claim from tech giants before: “We do not sell your personal data.” 

Companies from Facebook to Google to Twitter repeat versions of this statement in their privacy policies, public statements, and congressional testimony. And when taken very literally, the promise is true: Despite gathering masses of personal data on their users and converting that data into billions of dollars in profits, these tech giants do not directly sell their users’ information the same way data brokers directly sell data in bulk to advertisers

But the disclaimers are also a distraction from all the other ways tech giants use personal data for profit and, in the process, put users’ privacy at risk, experts say. 

Lawmakers, watchdog organizations, and privacy advocates have all pointed out ways that advertisers can still pay for access to data from companies like Facebook, Google, and Twitter without directly purchasing it. (Facebook spokesperson Emil Vazquez declined to comment and Twitter spokesperson Laura Pacas referred us to Twitter’s privacy policy. Google did not respond to requests for comment.)

And focusing on the term “sell” is essentially a sleight of hand by tech giants, said Ari Ezra Waldman, a professor of law and computer science at Northeastern University.

“[Their] saying that they don’t sell data to third parties is like a yogurt company saying they’re gluten-free. Yogurt is naturally gluten-free,” Waldman said. “It’s a misdirection from all the other ways that may be more subtle but still are deep and profound invasions of privacy.”

Those other ways include everything from data collected from real-time bidding streams (more on that later), to targeted ads directing traffic to websites that collect data, to companies using the data internally.

How Is My Data at Risk if It’s Not Being Sold? 

Even though companies like Facebook and Google aren’t directly selling your data, they are using it for targeted advertising, which creates plenty of opportunities for advertisers to pay and get your personal information in return.

The simplest way is through an ad that links to a website with its own trackers embedded, which can gather information on visitors including their IP address and their device IDs. 

Advertising companies are quick to point out that they sell ads, not data, but don’t disclose that clicking on these ads often results in a website collecting personal data. In other words, you can easily give away your information to companies that have paid to get an ad in front of you.

If the ad is targeted toward a certain demographic, then advertisers would also be able to infer personal information about visitors who came from that ad, Bennett Cyphers, a staff technologist at the Electronic Frontier Foundation, said. 

For example, if there’s an ad targeted at expectant mothers on Facebook, the advertiser can infer that everyone who came from that link is someone Facebook believes is expecting a child. Once a person clicks on that link, the website could collect device IDs and an IP address, which can be used to identify a person. Personal information like “expecting parent” could become associated with that IP address.  

“You can say, ‘Hey, Google, I want a list of people ages 18–35 who watched the Super Bowl last year.’ They won’t give you that list, but they will let you serve ads to all those people,” Cyphers said. “Some of those people will click on those ads, and you can pretty easily figure out who those people are. You can buy data, in a sense, that way.” 

Then there’s the complicated but much more common way that advertisers can pay for data without it being considered a sale, through a process known as “real-time bidding.” 

Often, when an ad appears on your screen, it wasn’t already there waiting for you to show up. Digital auctions are happening in milliseconds before the ads load, where websites are selling screen real estate to the highest bidder in an automated process. 

Visiting a page kicks off a bidding process where hundreds of advertisers are simultaneously sent data like an IP address, a device ID, the visitor’s interests, demographics, and location. The advertisers use this data to determine how much they’d like to pay to show an ad to that visitor, but even if they don’t make the winning bid, they have already captured what may be a lot of personal information.  

With Google ads, for instance, the Google Ad Exchange sends data associated with your Google account during this ad auction process, which can include information like your age, location, and interests.

The advertisers aren’t paying for that data, per se; they’re paying for the right to show an advertisement on a page you visited. But they still get the data as part of the bidding process, and some advertisers compile that information and sell it, privacy advocates said.

In May, a group of Google users filed a federal class action lawsuit against Google in the U.S. District Court for the Northern District of California alleging the company is violating its claims to not sell personal information by operating its real-time bidding service.

The lawsuit argues that even though Google wasn’t directly handing over your personal data in exchange for money, its advertising services allowed hundreds of third parties to essentially pay and get access to information on millions of people. The case is ongoing. 

“We never sell people’s personal information and we have strict policies specifically prohibiting personalized ads based on sensitive categories,” Google spokesperson José Castañeda told the San Francisco Chronicle in May

Real-time bidding has also drawn scrutiny from lawmakers and watchdog organizations for its privacy implications.

In January, Simon McDougall, deputy commissioner of the United Kingdom’s Information Commissioner’s Office, announced in a statement that the agency was continuing its investigation of real-time bidding (RTB), which if not properly disclosed, may violate the European Union’s General Data Protection Regulation.

“The complex system of RTB can use people’s sensitive personal data to serve adverts and requires people’s explicit consent, which is not happening right now,” McDougall said. “Sharing people’s data with potentially hundreds of companies, without properly assessing and addressing the risk of these counterparties, also raises questions around the security and retention of this data.”

And in April, a bipartisan group of U.S. senators sent a letter to ad tech companies involved in real-time bidding, including Google. Their main concern: foreign companies and governments potentially capturing massive amounts of personal data about Americans. 

“Few Americans realize that some auction participants are siphoning off and storing ‘bidstream’ data to compile exhaustive dossiers about them,” the letter said. “In turn, these dossiers are being openly sold to anyone with a credit card, including to hedge funds, political campaigns, and even to governments.” 

On May 4, Google responded to the letter, telling lawmakers that it doesn’t share personally identifiable information in bid requests and doesn’t share demographic information during the process.

“We never sell people’s personal information and all ad buyers using our systems are subject to stringent policies and standards, including restrictions on the use and retention of information they receive,” Mark Isakowitz, Google’s vice president of government affairs and public policy, said in the letter.

What Does It Mean to “Sell” Data?

Advocates have been trying to expand the definition of “sell” beyond a straightforward transaction. 

The California Consumer Privacy Act, which went into effect in January 2020, attempted to cast a wide net when defining “sale,” beyond just exchanging data for money. The law considers it a sale if personal information is sold, rented, released, shared, transferred, or communicated (either orally or in writing) from one business to another for “monetary or other valuable consideration.” 

And companies that sell such data are required to disclose that they’re doing so and allow consumers to opt out. 

“We wrote the law trying to reflect how the data economy actually works, where most of the time, unless you’re a data broker, you’re not actually selling a person’s personal information,” said Mary Stone Ross, chief privacy officer at OSOM Products and a co-author of the law. “But you essentially are. If you are a social media company and you’re providing advertising and people pay you a lot of money, you are selling access to them.” 

But that doesn’t mean it’s always obvious what sorts of personal data a company collects and sells. 

In T-Mobile’s privacy policy, for instance, the company says it sells compiled data in bulk, which it calls “audience segments.” The policy states that audience segment data for sale doesn’t contain identifiers like your name and address but does include your mobile advertising ID. 

Mobile advertising IDs can easily be connected to individuals through third-party companies.  

Nevertheless, T-Mobile’s privacy policy says the company does “not sell information that directly identifies customers.”

T-Mobile spokesperson Taylor Prewitt didn’t provide an answer to why the company doesn’t consider advertising IDs to be personal information but said customers have the right to opt out of that data being sold. 

So What Should I Be Looking for in a Privacy Policy? 

The next time you look at a privacy policy, which few people ever really do, don’t just focus on whether or not the company says it sells your data. That’s not necessarily the best way to assess how your information is traveling and being used. 

And even if a privacy policy says that it doesn’t share private information beyond company walls, the data collected can still be used for purposes you might feel uncomfortable with, like training internal algorithms and machine learning models. (See Facebook’s use of one billion pictures from Instagram, which it owns, to improve its image recognition capability.)

Consumers should look for deletion and retention policies instead, said Lindsey Barrett, a privacy expert and until recently a fellow at Georgetown Law. These are policies that spell out how long companies keep data, and how to get it removed. 

She noted that these statements hold a lot more weight than companies promising not to sell your data. 

“People don’t have any meaningful transparency into what companies are doing with their data, and too often, there are too few limits on what they can do with it,” Barrett said. “The whole ‘We don’t sell your data’ doesn’t say anything about what the company is doing behind closed doors.” 

This article was originally published on The Markup and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.


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Facebook Resorted to Illegal Buy-or-Bury Scheme: FTC

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Chair of the Federal Trade Commission Lina Khan posted on her Twitter the official press release of its position against Facebook.

Pulling no punches the language of the filing leaves no doubt as to the direction of the FTC going forward in this case. Illegal, Bribery, “Buy-or-Bury Scheme” these are characterizations that go to the heart of anticompetitive and monopolistic behavior of the giant. FTC Bureau of Competition Acting Director, Holly Vedova, said ““This conduct is no less anticompetitive than if Facebook had bribed emerging app competitors not to compete. The antitrust laws were enacted to prevent precisely this type of illegal activity by monopolists.”

While The Federal Trade Commission’s mandate has traditionally been “to promote competition and protect and educate consumers” the attempt by big tech to appear “helpful” to consumers with hidden costs and deflated pricing is finally at issue with Kahn in the chair. Khan’s famous 2017 article; “Amazon’s Antitrust Paradox“ helped to re-define a new direction for antitrust law for the digital age, which appears to be in the early stages of fulfillment at the agency under her leadership.

As described in the amended case, upon Facebook starting out as an open space for third party developers, the company quickly reversed (pulling a bait-and-switch) by requiring developers to terms that would have prevented successful applications from emerging as competitive threats to the company.

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FTC refiles its Antitrust case against Facebook

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As reported from Reuters, in the 80 page new complaint, the U.S. Federal Trade Commission (FTC) accuses Facebook of illegally monopolizing power. The refiled case includes additional evidence which is intended to support FTC’s case that Facebook dominates the U.S. personal social networking market.

In the headline of its press release, FTC alleges the company resorted to “illegal buy-or-bury- scheme to crush competition after string of failed attempts to innovate”.

“Despite causing significant customer dissatisfaction, Facebook has enjoyed enormous profits for an extended period of time suggesting both that it has monopoly power and that its personal social networking rivals are not able to overcome entry barriers and challenge its dominance,”

AMENDED complaint – federal trade COMMISSION

The FTC voted 3-2 to file the amended lawsuit. They also denied Facebook’s request that Lina Khan be recused, Khan participated in the filing of the new complaint.

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How The Daily Wire Uses Facebook’s Targeted Advertising to Build Its Brand

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The social media giant’s powerful targeting tools appear to be part of Ben Shapiro’s success in growing his audience on the platform

Ben Shapiro, co-founder of The Daily Wire, a conservative media company, has mastered Facebook’s complex algorithms like no one else, posting links to stories from his publication that rank among the top 10 best performing posts on Facebook day after day after day.

What’s the key to his success? 

As a recent NPR analysis shows, The Daily Wire’s sensationalist headlines garner a ton of engagement on a platform that rewards explosive content. But The Daily Wire is also a sophisticated user of Facebook’s advertising targeting tools to pinpoint users likely to be receptive to its outrage-driven brand of conservative content, The Markup has found.

Using data from our Citizen Browser project, we pulled targeting information from 241 Daily Wire ads that ran on Facebook between April 15 and July 15, 2021. We found that The Daily Wire largely chose to target people whom Facebook had pegged as interested in Fox News, Donald Trump, Rush Limbaugh, and other conservative mainstays, as well as individuals Facebook determined were characteristically or demographically similar to The Daily Wire’s existing audience members. (See our data here.)

Citizen Browser consists of a panel of roughly 1,800 Facebook users across the country who voluntarily share their Facebook news feed data with The Markup—providing a rare, albeit relatively small, window into what different people see on the platform. 

By contrast, The New York Times—one of the largest legacy media publications in the U.S.—took a different tack in its Facebook advertising, targeting users according to the topics of the articles. So, for instance, an article about a band could be targeted to Facebook users with “music” listed in their ad interests. (Facebook says it determines users’ interests based on their past activities on the platform but has been somewhat cagey about how exactly this is done.)

Of the two publications, The Daily Wire used interest targeting more frequently than The New York Times did: 39.3 percent of Daily Wire ads versus 23.5 percent of ads from the Times were targeted in this way.  

The table below shows the top 10 interests targeted in sponsored posts from both outlets:

While the Times mostly targets topical interests, of the top 20 interests targeted by The Daily Wire, only one (“American Football”) was not directly tied to conservative media or politics. 

The Daily Wire also frequently made use of Facebook’s “lookalike audiences” feature to show content to new audiences of users who do not follow the page but share characteristics with those who do. In our dataset, 37.9 percent of Daily Wire posts used this type of targeting. The New York Times also used this targeting type, albeit rarely: Only 3.6 percent of its sponsored posts in our dataset targeted lookalike audiences.

“As you’re looking at this dataset, to me it shows that mainstream media outlets like The New York Times are still approaching the internet as a collective space in which you could potentially learn about anything, from ‘research’ or ‘science’ to ‘family and relationships,’ ” Francesca Tripodi, an assistant professor at UNC School of Information and Library Science at Chapel Hill, said. “But Daily Wire, if you’re saying, ‘We only want to target people who are interested in conservatism in America,’ that creates this bifurcated or dual internet, and that allows for information to circulate unchecked.”

Facebook advertising is designed to use personal data points about its users to guess what sorts of products they might like, she said, but there’s a fundamental difference between a food brand serving ads to people who like potato chips and a news brand serving information to people who like conservatism.

“[Daily Wire] is using the same tactics that these corporate entities are using but to create siloed interests around information,” Tripodi said. 

Neither The Daily Wire nor Facebook responded to multiple requests for comment. 

Beyond Facebook’s powerful data-gathering system, The Daily Wire amasses its own information on readers and potential readers. 

The Markup also scanned Daily Wire ads in the Facebook ad library, which contains a broader range of ads than those seen by Citizen Browser panelists but does not disclose targeting information. Over a three-month period, from May through July, the ad library displayed 47 unique ads from The Daily Wire. Of these, 22 were survey-style ads prompting users to respond to emotive political questions. 

Clicking the ad takes users away from Facebook and onto the dailywire.com domain, where they are asked to enter an email address in order to respond.

Over the same time period, no New York Times ads available in the ad library used this technique.

The Daily Wire’s website also contains an unusually high number of data-gathering trackers. 

A scan from Blacklight, a website privacy inspector built by The Markup, on Aug. 4, 2021, turned up 41 ad trackers and 117 third-party cookies on the homepage. By contrast, The Markup’s scan of 100,000 of the most popular websites in September 2020 found an average of seven ad trackers and only three third-party cookies per site.

The site also uses Facebook’s bespoke Pixel tracking code to send data back to the social platform about users who have visited the site, which The Daily Wire can use to further tweak ad targeting and build new lookalike audiences.

“What you’ve shown here is clear evidence of the way in which the radicalization of our society is built on many facets of the algorithm, including the tools provided for ad targeting,” said Cameron Hickey, project director for algorithmic transparency at the National Conference on Citizenship.

Questions about the ethics of using data-driven profiling to target political messages are not new. Perhaps most famously, the British political consulting firm Cambridge Analytica purported to create detailed psychological profiles of Facebook users and shared those with the campaign of former president Donald Trump. While profiling has been a part of politics for decades to some extent, figures ranging from former Facebook insiders to Federal Election Commission officials have raised alarms over the kind of microtargeting that social media allows. (The European Commission is also considering including a ban on microtargeting in its landmark Digital Services Act package, which is making its way through the European Parliament and the Council of the European Union.) 

That said, The Daily Wire’s targeting choices are widely accepted as routine, its success on Facebook more of a feature of the platform’s workings than a bug in the system, said Katie Joseff, a research fellow at the Center for Media Engagement at the University of Texas at Austin.

“These platforms, when you look at Facebook and YouTube in particular, they want people on there who are engaging their users because then there’s more users and user time overall,” Joseff said. “So [The Daily Wire] is definitely playing into the structure as it was created and doing it well.”

By Corin Faife – This article was originally published on The Markup and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.


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Epic Battle over News Content Payments is Moving Next to Europe

Possible WW3 over Digital Ads with Zuck & Google Vs MSFT & Apple

Sometimes, in order to tackle a complicated subject it is necessary, first, to take a step back. For example, before tech and the internet became the dominant economic force it is today there were hundreds, even thousands of companies that had important roles to play in the economy.

Not they other companies are unimportant today, but the sheer scale of trillion dollar (and growing) tech companies such as Google, Facebook who combined represent a near monopoly in digital advertising, and Apple and Microsoft, each also with strangleholds in some markets, but on the outside in the war over digital ad income.

This disparity and imbalance is so massive as to be nearly unprecedented in history. And, now, as the first blind hero worship phase has ended, we are entering a phase where the nearly ubiquitous influence and dominance over lives and fortunes are finally being questioned.

Next up: The war erupting as a result of the extreme correlation between the entrenched and overwhelming dominance of Facebook and Google in digital ads, the income source of media producers, and the near demise of that industry.

The situation has finally become so critical and lopsided that governments are finally stepping in to enforce changes that could never happen while one side, the “dominant digital platforms” holds all the cards and power.

One new axiom that has emerged with the rise of big tech monsters is that only a monster can hope to prevail in a war with another monster. Enter Kong vs Godzilla.

In this emerging world war it is more complicated still; on one side are the parallel duo of Facebook and Google, with similarities in the way they dominate digital advertising, but also in that they share a “surveillance” based business model using private user data to control markets and traffic.

On the other side are Apple, which has staked a claim to user privacy as a means to clearly differentiate a positive product and service based model, Microsoft, that appears to simply want to play the underdog as a search engine alternative to google and a “smaller” player in the digital ad space.

And then, in a corner of distinction above all others, lies the power of world governments.

World governments are playing a pivotal role as a kind of referee – finally stepping in, as the dangers and damage caused already by the duo of Facebook and Google, have awakened the possible regulatory, anti-trust actions that only they can enforce.

First was the rumble down under, now, on to Europe and North America

Even as a kind of truce has erupted in Australia, with the government making specific alterations to the News Media Bargaining Code that, apparently, appeased Facebook enough to withdraw its universal ban on hosting Australian news product.

According to AP News: Google and Facebook, take a combined 81% of online advertising in Australia and initially condemned the code as unworkable.

That has rapidly changed, and the stand-off has come to at least a temporary end.

Also likely, is that the massive demand for an app offering direct access to some of the exact stories that Facebook banned sent a strong enough message that competition for viewers is only one click away.

Motivating the two sides to come to terms and for Facebook to back down from its draconian stance vis-à-vis the new law.

Even as the Aussie skirmish fades a new front in Europe is emerging

Microsoft announced on February 22nd that is was joining a coalition of European Publishers to promote an “Aussie style” code for digital platforms to remunerate news content producers.

In addition to Microsoft, groups involved include the European Publishers Council (EPC), News Media Europe (NME), European Newspaper Publishers’ Association (ENPA), and European Magazine Media Association (EMMA).

Previously, Microsoft had already Earlier this month, Microsoft was lobbying in support of other countries following Australia’s lead in creating legislation mandating that news outlets to be paid for articles published on the platforms in the United States, Canada, the European Union, and other countries.

“We welcome Microsoft’s recognition of the value that our content brings to the core businesses of search engines and social networks because this is where Google and Facebook generate the vast majority of their revenues.

It is crucial that our regulators recognise this key point, and don’t get misled into thinking that side deals on the basis of a stand-alone product are the same thing, because they are not at all and undermine the neighbouring rights that we have been granted. All publishers should get an agreement – no one should be left out”.

-CHRISTIAN VAN THILLO, CHAIRMAN OF THE EUROPEAN PUBLISHERS COUNCIL

EPC, NME, ENPA, EMMA, and Microsoft call for arbitration to be implemented in European or national law that requires search engines and media platforms that aggregate news pay for content based on the Publisher‘s Right set out in Directive 2019/790.

Pandora’s Box is open and spilling all over the highway

Interestingly, Microsoft is, in a roundabout and equally self-severing way (according to critics) is now the second trillion dollar tech monster to take a direct stance against Facebook and Google and the monopoly strangle hold the enjoy over the financial life-blood of advertising that is essential for journalism and news production to survive, let alone flourish.

Source: StatCounter Global Stats – Search Engine Market Share

Critics will point out that Microsoft’s Bing search engine with a tiny market share compared to Google (in chart above the ridiculous 90% plus monopoly can be seen) has nothing to lose and everything to gain by supporting government efforts to even the playing field. And Apple? Facebook has already declared war and alleged all sorts of evil motivations for the privacy controls being built into its operating systems.

But that kind of talk is a bit late and weak now that the ultimate tech monster showdown has already begun. The first crack in a flawed and destructive business model, one shared to a great degree by both Facebook and Google has seen its first failure. Many more are yet to come.

And, last but not least, Microsoft and Apple are positioning themselves as the “good guys” and siding with governments and the News production organizations, partly, in order to be seen in a more positive light in case various anti-trust and regularity battles loom between either of them and the governments that are, currently, also investigating all of the giants.

By the way, seen any of Amazon’s recent “we are good guys, despite what you might have heard, seen or experienced” commercials? Small tip: if you have to spend millions on commercials trying to convince people you are not an evil greed-obsessed avaricious crap-ass company then you probably are exactly that.

The horses are out of the barn so grab your popcorn and get ready for this to get strange soon. After Europe Canada and then the US is coming into the ring.


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