Are Hardware Subscriptions a Bad idea? Perhaps, but it might be perfect for power users
There has been, over the last few years, a gradual push within Apple (and, god knows the world at large) for more subscriptions and more bundling of products across the entire ecosystem.
This is also, in my view, part of a larger planned convergence of all products and services into a giant Apple universe of products that ‘just work. The rumors are based on the new report by Bloomberg’s Mark Gurman where he claims to have knowledge of the matter and says he expects this concept to launch in late 2022 or early 2023.
There is already an iPhone upgrade program which allows you to pay as you go and get a new iPhone yearly, however this is no a true subscription model. A closer analog would be the Apple One bundle, an all-in-one subscription program for up to six apple services.
They include Apple Music, Apple TV +, Apple Arcade, iCloud+, Apple News +and Apple Fitness +. The monthly charge for Apple One ‘Premier’ which as it sound is the full package is only a little more than half of what the cost would be for the individual items.
And since an iCloud storage upgrade to 2 TB is included, the actual cost benefit is even higher for users that wold be upgrading to that level of iCloud storage anyway.
The fact is that many so called ‘power users’ upgrade often at full price and get a new Apple device yearly, or even buy multiple new devices at least every other year.
Good for Apple, of course, how about the rest of us?
While many industries and companies are working hard to make a transition to monthly subscription services that include hardware, for everything from web sites trying to re-imagine the auto-leasing program parameters in a way that is permanent with the ability to upgrade periodically, to a hardware subscription service like the software plus hardware bundle from Peloton Interactive inc.
Although this relentless drive to create a new subscription service for hardware products in addition to the already nearly ubiquitous presence of subscriptions in digital services, which is, generally, a set fee per month is standard for a plethora of software and web based products.
With Apple products becoming more integrated into the ecosystem of software, hardware and services that interact and even synergistically support each other, it only makes sense that this has the potential, again, to make the most sense for the most avid users of Apple hardware.
From the perspective of tech giants like Apple Inc., having a large percentage of recurring sales guaranteed through monthly payments, would enable the financing of the inevitable new yearly iterations of new versions of its major devices, and could be seen as a new way, perhaps a better way, to capitalize for the research and development those many new hardware deices require.
Having long since committed to a schedule that guarantees new models for nearly all it’s hardware every year, which often include a reduction in the price of the device, free upgrades (mostly for software), a hardware subscription program such as the one we could imagine (based on the Apple One example above but for hardware) would be a hot topic, if not Apple’s biggest push internally.
A hardware subscription bundle, by any other name…
Naturally there are many ways this could play out. How the cost of an iPhone (based on a one to two year upgrade cycle) would jive with the cost of the phone divided by twelve or even twenty four is one possible configuration.
There’s also the question of current installment plans and how they would be handled for presumed upgraders, if various perks such as fresh hardware, free Apple Care, the freedom to move to the iPhone of their choice, all, however, with lack of true device ownership. Or perhaps even the merger of Apple One services such as the Apple Music Subscription into a huge ‘bundle of bundles’.
Bottom line? Make it juicy and they will come…
Of course, those like myself (and maybe you?) who might be potential users of the program are waiting to hear… drumroll please…. a specific price, a date, either this year or next year, and the hardware lineup included.
Would this be just iPhone or also iPad or Apple Watch, even Mac? Or a truly massive new program that would be the biggest of all monthly installment programs in the world today, and would include everything from fitness content, to a menu of hardware and software, to a magical calculation of your Apple Worth Rank that would allow you to get more devices, software and services the higher that the cost of devices would be.
And all of the above, or whatever actually comes to pass, divided by a second magic number between 12-18 and then calculated to be a little more than half (oh Apple is so clever at this) of the full original prices and then charged to Apple Card users at a slight discount and the rest of us on a normal monthly basis.
If your head is spinning but you are still reading this, you might actually be one of the few that would embrace the upcoming service and would be happier with a determined monthly fee for the plethora of Apple products that you know you will consume anyway for the rest of your life.
By the same token, if you are insanely upset at even the notion, let us know in comments below.
One of the most fascinating topics related to the control of the american west in the 1800s is that of Quanah Parker, the greatest chief of the Comanches. While other tribal names Apache, Souix, Cherokee, may have a rightful and important place in that historical time, and in our minds as a result, it’s the remarkable narratives of the rise and fall of the Comanches that stand out as truly unique.
In books like the renown ‘Empire of the Summer Moon‘ , and others, it is the Comanche band of plains Indians, and in particular the last Comanche chief, Quanah Parker, that captivate and regale us to this day. The legendary fighting ability of the Comanches is well documented, of course, in both fiction and non-fiction books.
While in feature films there may have been some stereotyping of the Comanche warriors, we can get a more nuanced and accurate view by looking into history books and nonfiction books that depict the old west in a more detailed way.
Another great story thread from that era that is also chronicled in Empire of the Summer Moon is that of the sweeping narrative of the pioneer woman Cynthia Ann Parker and her mixed-blood son Quanah, who was destined to be the last and greatest Comanche chief.
Empire of the Summer Moonspans two astonishing stories. The first traces the rise and fall of the Comanches, the most powerful Indian tribe in American history.
The second entails one of the most remarkable narratives ever to come out of the Old West: the epic saga of the pioneer woman Cynthia Ann Parker and her mixed-blood son Quanah, who became the last and greatest chief of the Comanches.
Although readers may be more familiar with the tribal names Apache and Sioux, it was in fact the legendary fighting ability of the Comanches that determined when the American West opened up. Comanche boys became adept bareback riders by age six; full Comanche braves were considered the best horsemen who ever rode. Finalist for the Pulitzer Prize and the National Book Critics Circle Award, A New York Times Notable Book, Winner of the Texas Book Award and the Oklahoma Book Award
Truly distinguished. Neeley re-creates the character and achievements of this most significant of all Comanche leaders. — Robert M. Utley author of The Lance and the Shield: The Life and Times of Sitting Bull A vivid, eyewitness account of life for settlers and Native Americans in those violent and difficult times.
— Christian Science Monitor The special merits of Neeley’s work include its reliance on primary sources and illuminating descriptions of interactions among Southern Plains people, Native and white. — Library Journal He has given us a fuller and clearer portrait of this extraordinary Lord of the South Plains than we’ve ever had before. — The Dallas Morning News
In 1845, a son was born to a white mother and a Comanche Indian father. This child, named Quanah for the flower-filled valley of his birth, was to become one of the greatest Comanche chiefs ever to have lived.
As a young chief, Quanah was determined to fight the encroachment of pioneers onto Indian lands. His tribe became the most feared on the Great South Plains as they fought the invading Americans. The brave chief fought many bloody battles to keep his people free to live the life they were accustomed to before the arrival of the white man. Finally, after continued attacks by the settlers and the army, Quanah was forced to bring his people to the reservation by the severe lack of food, clothing, and housing that had been brought about by the senseless slaughter of the buffalo herds. He was the last Indian chief to surrender.
The son of white captive Cynthia Ann Parker, Quanah Parker rose from able warrior to tribal leader on the Comanche reservation. Between 1875 and his death in 1911, Quanah dealt with local Indian agents and with presidents and other high officials in Washington, facing the classic dilemma of a leader caught between the dictates of an occupying power and the wrenching physical and spiritual needs of his people.
He maintained a remarkable blend of progressive and traditional beliefs, and contrary to government policy, he practiced polygamy and the peyote religion. In this crisp and readable biography, William T Hagan presents a well-balanced portrait of Quanah Parker, the chief, and Quanah, the man torn between two worlds.
If you prefer to explore “Quanah Parker” at Amazon, links are provided below:
Given the thousands of hours of content that Rogan has produced, the scrutiny is unlikely to stop there. As we argue in our forthcoming book, Rogan’s podcast has long promoted right-wing comedy and libertarian political voices, including some who trade quite gleefully in racism and misogyny.
However, what makes Rogan’s rise particularly important is that it goes beyond the standard partisan political battling that Americans have grown accustomed to in social and broadcast media.
Rogan is not just a purveyor of right-wing ideologies. He is also someone who has built an empire by introducing these ideas – and a wide range of others – to listeners from across the political spectrum. His truly unique skill is drawing in from that spectrum a massive, young, largely male audience that advertisers highly covet.
Ideological whiplash
When the Federal Communications Commission introduced the Fairness Doctrine in 1949, radio and television broadcasters were required to present controversial ideas in a manner that reflected multiple perspectives. However, the combination of cable television, niche consumer targeting and President Ronald Reagan’s deregulatory FCC succeeded in toppling the mandate.
By 1987, conservative talk radio figures such as Rush Limbaugh embraced fully partisan approaches to content creation and audience accumulation. Ignoring their political opponents as potential listeners, they veered further and further to the right, garnering an increasingly homogeneous audience whom advertisers could easily target.
Later, as Fox News’ popularity and reach grew, it took a similar tack, promoting conservative media personalities like Bill O’Reilly, Sean Hannity, Tucker Carlson and Greg Gutfeld to preach to the right-wing choir.
Today, some conservative voices such as Ben Shapiro and Steven Crowder take this logic a technological step further, embracing the silo-ing effects of social media algorithms to connect with those users most likely to engage with and disseminate their content. Although such figures certainly offend those who disagree with them, their place in the mediasphere is well-established and mostly ignored by opponents.
Rogan, by contrast, is prone to ideological whiplash.
There is no political commonality among these people. But there is a demographic connection. For one, they are all men, as are the vast majority of guests on “The Joe Rogan Experience.”
While Fox News sells politics to TV watchers, Rogan sells a sense of edgy authenticity to podcast listeners. His blend of comedy and controversy certainly has political implications, but from his perspective, it isn’t politics. It’s demographics.
Rogan is, for worse and for better, a true outlier in the world of contemporary talk media. Most political and many comedy podcasts employ the business model of finding an ideological space, connecting via cross-promotion and guest selection with similar shows, and allowing the algorithms of social media to drive traffic their way.
“The Joe Rogan Experience” takes this idea and pulls it in multiple, contradictory directions. Media figures left and right have – until now, at least – coveted opportunities to appear on the show. Once a comedian or podcaster has saturated their own political space, Rogan offers a chance to win over new converts and, in principle, have a discussion that breaks free of partisan constraints. For many Rogan fans, this breadth of discussion and freedom from norms is the heart of the show.
Rogan, however, is far from a neutral host of a new public sphere. His feigned naiveté is all too often a cover to promote edgy, offensive and irresponsible theories that appeal to his audience’s self-styled suspicion of authority.
He pushes the boundaries of political discourse by “just asking questions,” but then hides behind his background as just a comedian to distance himself from any undesirable repercussions.
Spotify, like other streaming services, is primarily built on a wide range of content creators, each of whom attracts a small, dedicated audience, but none of whom are, on their own, particularly powerful.
Rogan is the closest thing to a mass cultural product to be found in the podcast world. He is also one of the only names in podcasting big enough to garner headlines, good or bad. For a company like Spotify trying to boost subscriptions, Rogan’s cross-partisan, youthful, mass appeal is very hard to resist.
Rogan’s recent apologies, however, prove that he is not impervious to pressure. We suspect Spotify will try to thread the needle: covering up Rogan’s penchant for misinformation and offensive provocation just enough to meet the minimum standard of acceptable corporate citizenship without tarnishing the comedian’s brand and demographic appeal.
Boring? Are you kidding me? Time to look under the hood…
Somewhere in the land of media herding there was a familiar refrain. iOS 15 and iPadOS 15 are “boring”. Apparently the idea behind this is that there is no single feature that changes the entire experience of the iPhone or iPad – no “killer app” or killer upgrade.
The “boring” crowd have focused on things like “you can banish your ex from memories in iOS 15”. I saw a slew of articles with a variation on that title.
The biggest problem with the attitude, which must have been initiated by someone that has not really been hands on with any of the new iOS software (which is still in non-public beta only) is that it’s not true. (A public beta is expected in July but it is not recommended unless you are a developer testing on “non-critical” devices).)
Why? Because there are so many killer upgrades that it’s overwhelming, basically due to the avalanche of amazing new features and improvements. This article will attempt to give an illustration of that by focusing on only one feature inside one built-in app: Memories inside of the Photos app.
First a short digression. We have been testing on several devices including a MacBook Pro 15” from 2017, an original 1st generation iPad Pro (2015) and an iPhone XS Max from 2018. None of these machines have the new Apple Silicon chips and for that reason they are only able to produce the upgraded features that don’t require it.
That makes the improvements that are possible without buying any new hardware even more amazing. Stunningly, of the three devices we upgraded the MacBook Pro was the most stable right out of the gate. Any beta software will have bugs, glitches and sometimes crash but that does not prevent one from testing out features that are new.
The iPad pro, in a non-technical observation almost appears as if the screen resolution has been increased, obviously not possible but, as you will read below, could be part of a stunning emphasis on increased beauty, sensuality and luxurious feel in the new suite of OSs.
Memory movies on iPad OS15 are an amazing example of how AI and machine learning are evolving
For those not familiar with “Memories” they are auto-generated film clips that can be found in the “For You” tab in your photos app on iPhone and iPad. While you are sleeping this feature scans everything in your photos library and uses artificial intelligence, machine learning and neural networks to choose and edit the clips, as the name says, for you.
One not confirmed but almost certain technical backdrop to this is that the learning is improving even between updates to the OS. Not only that but all Apple devices on earth are “cooperating” to help each other learn. That’s a powerful force that spreads across over 1.65 billion devices.
This feature was added in iOS 12 but started to function in iOS 14 on a much higher level. If you had tested and used the feature over the last few years as we have you’d have noticed that the ability of the AI to “see” and select photos and videos to include was limited and, at times, comical. Not any more.
Much of the data that clues the software in as to what photos belong together is from the embedded meta data. The date, time and location information helps to tell the AI that you took a group of images or videos on a day in a particular location.
The difference in iPad OS15 (iPhone too, of course) is that the more difficult to accomplish tasks, such as recognizing the subjective quality of one photo verses another (humans often take several photos of the same scene to try to capture the best out of a bunch). Or, more importantly, who and what are the subject of a photo.
All of this began to get interesting in iPad OS 14 and many groups of photos and videos were already being chosen, edited and enhanced by the software to a level that was fairly impressive.
AI and aesthetics collide and the result is a Joy to witness
Something that is starting to become a thread and a definitive direction that Apple is taking, particularly with the iPad Pro series, is, true to the name, a Pro level of visual production and manipulation throughout the OS.
Center Stage, for example and many other video and photo related upgrades were some of the big features in the newest generation of iPad Pro. Those are great, but require a new iPad along with the OS upgrade.
When it comes to the memory movie clips what we found is that even on the oldest iPad Pro from 2015 the evolution of the software due to the constant learning by the AI is already taking a huge step forward doing all the things that it was already doing only much better.
Apple’s upgrade took that and give it an additional kick up a notch with somewhat that the company is known for: good taste.
What has changed specifically?
In iPad and iPhone OS 14 there were a few things that felt awkward in the way movies were created. The biggest shortfall was in the softwares ability to deal with various aspect ratios.
These days when we shoot photos and videos with an iPhone it is tempting and, at times, wonderful to use the vertical orientation. Other times, for landscapes and other scenes we might prefer a traditional film aspect or even use the panorama feature to get an ultra-wide screen “cinema-scope” style.
Until now this was dealt with very poorly by the software. Mostly the photos would constantly zoom in (the so called “Ken Burns” effect) and if shown without zooming in a vertical portrait shot would have ugly side bars (like a vertical letterbox effect).
The zooming and most of the effects in general destroyed the resolution and therefore the quality of many photos by enlarging them and adding the effects.
Additionally the effects that were added, while cute and fun, were not much more than a way to add fun and not what would likely be used by a human editor. All of this and more made for a kind of novelty feel to the whole process that was nice to have, but many never even bothered to look at the movies that software created for them.
That’s about to be over.
A whole new array of options for the AI to use while trying to entertain
In iPad OS 15, as can be seen on the photos and videos in this article, the ways that the software solves the aspect ratio issue as described above is genius and, dare I say it, beautiful.
In a collaboration between the AI and the software itself it now has a new bag of tricks to use and, boy, does it work. One feature that is fantastic is the letterbox generator for any wide screen photos in any aspect ratio.
How this works is that it takes the iPad aspect ratio and then uses the photo in it original at 100% full resolution and then adds a letterbox. But this is not the usual plain black bars we are all familiar with – the software and AI are able to see and analyze the photo and create a custom gradient letterbox that can be any shade or color.
The effect is often astoundingly tasteful and often makes the original photo look even better. We tested it on award winning photos (video above) and the result is, basically art. Also on our own “nice” photos, chosen 100% by the AI and software, look amazing also.
Actually, all the photos and videos in the clips generated from the library look much better than I had remembered. That turns out to be because the software and AI now do automated color grading on all the photos and videos in all the generated memories !
Color grading also known as color correction, especially for video, has traditionally required an expensive expert and high end software (and hardware) to enhance and color match various photos and clips, that have often been taken at different times and places, where lighting conditions vary and sometimes were shot with different camera.
AI and machine learning software on iPad OS15 (and iOS 15) now has a virtual colorist actively adjusting your shots and enhancing and color matching them while you sleep. That is basically insane. That’s probably why it appeared that the photos and even the iPad itself had been upgraded.
Ok, I could go on and on about that one feature, but let’s move to some more features. There are also new effects that are added that vary with each memory (there are a lot more clips being generated, including various versions of the same idea to choose from).
In the experiments so far the effects are clearly better and more subtle than in iOS 14. Again in many cases I found myself saying the word “beautiful” when I tried find an adjective to describe the results.
For shots that have a vertical bias there’s a vertical geometric split screen effect, often with a thin black border, and it has a kind of 60’s on steroids feel with the bars sliding in and out and resizing into place.
Another effect not seen in iOS 14 is a kind of circular rotation – great for landscapes – it’s not a common effect probably because it is computationally complex, but for the AI, it’s a snap. Sometimes this effect has a kind of blur-dissolve added which makes it fun and, again, still tasteful.
It appears that the effects are not only better and there’s a larger bag of them, but they appear to evolve and adapt to the content, that is to say that the speed and depth of each changes with the music combined with the photo and video content.
Oh, and the music. OMG. Each clip has 6 songs pre-selected and the entire clip adapts, in real time (!), when you change the song, showing you various styles and looks that match. Apparently Apple Music is also connected if you have a subscription.
As a mater of fact, it is hard to be certain, as we have not had more than a few hours to test this, but nearly everything appears to be “live” and constantly evolving in real time. In order to “freeze” a version of a memory you have to “favorite” it (with the typical heart symbol) and then “add to memories” in order to edit (change the names or choose more images – or remove anything if it is not to your liking).
There is so much more not yet mentioned here: this article could probably be a book
The AI is also getting creative with names and “concepts” for the clips. For example, if you had lunch (or took photos) over the years in the same city (for me it was Knoxville, TN) it might look at the coincidence that you tended to take photos around midday in that town and then create a memory clip called “Lunch in Knoxville over the Years”. Or for example the clip at the head of this article: “Golden Hour Over The Years”.
This is an early and primitive foretaste of the literary ambitions of AI. In the new Photos App in iOS 15 it is beginning to “think” about when, where and why humans take photos and videos and then conceiving a story that fits the behavior it is witnessing.
Other titles go beyond the basic “Amsterdam in 2016” and start to use the understanding and visual ability to “see” what is in the photo to create a clip like : “Playing in the Snow at Christmas”. Snow? Does it know it’s cold? Maybe just that it’s white and happens in the northern hemisphere in December. This is just the very beginning of something that will evolve, hourly, from now on. I can’t wait.
Above: Jack Dorsey & Elon Musk – Photo – various / tesla / Twitter / collage Lyxotic
Possibly staged “Twitter feud over BitCoin” leads to portentous upcoming event: “THE talk”
Although both Jack Dorsey, head of both Twitter and Square, and Elon Musk are long standing and staunch BitCoin advocates, a lot of chatter around the internet has painted Musk as having gone soft on the crypto currency.
Th narrative that has been put forth pits his loyalty to Bitcoin as somehow incongruous with his support for DogeCoin, the somewhat less serious AltCoin variant he has openly championed.
Intermingled with this straw-man charade, is the also over-hyped idea that the energy used by BitCoin mining is a factor in global warming and therefore a stain on Musk’s otherwise high profile positive sustainable energy resumé.
While many article have shown this argument to be blown out of proportion at best, apparently the whole world (China, if you’re listening) has seized on this talking point as a way to damage BitCoin’s popularity and pedigree.
The attempt to use this argument to undermine BitCoin’s adoption progress and futuristic pedigree appears to have already backfired, however. For example, at the recent BitCoin conference in Miami, Jack Dorsey announced plans to invest in a sustainable energy powered BitCoin mining facility.
Elon Musk has also stated via his twitter account that Tesla would resume accepting BitCoin payments, as soon as more miners switch to renewable energy. This coming after he had announced, to great fanfare, that Tesla would accept the cryptocurrency and then, in May, reversed the decision after backlash from those who pounced on the issue to try to tarnish Tesla’s sterling reputation as a proponent of the transition to sustainable energy.
Though not yet confirmed 100%, the Twitter exchange between the two titans implied that the “talk” would take place in conjunction with the “The B Word” BitCoin conference, which kicks off on July 21, 2021. Sponsored by Ark Invest, Square and Paradigm, the big name speakers and hype already building, along with the timing, coming on the heels of a huge peak then “crash” in the crypto markets, looks to be a watershed event for Bitcoin and cryptocurrencies in general.
Details on whether the exchange between the two will be live on stage or via video conference have, as of yet, not been revealed.
Twitter and Square CEO Dorsey tweeted Thursday about an upcoming “The B Word” bitcoin event, and Musk responded to it. It’s unclear if the event, which kicks off on July 21, will be virtual or in-person.
The potential for drama as the two discuss a topic on which they, for the most part agree, is a smart way to hype the event, both the conference itself and the monumental meeting for “THE Talk”.
Regardless of any fireworks or revelations coming out of the event and the meeting between these two incredibly influential business leaders, the upshot is that all of the above is a net positive for BitCoins progress toward more widespread adoption and acceptance.
Critical mass may already been achieved for crypto in the US
The overly manic focus on price fluctuations notwithstanding, there is a rapidly growing sense that the #1 cryptocurrency as well as all related coins and activities are reaching the point, in the US, that it will be impossible to return the genie to the bottle.
Any attempt to block or outlaw, in totality, the emerging world of crypto-finance, is likely to fail. Realizing this there appears to be a faint whisper of capitulation on the part of both the government in the US and among the “old guard” establishment, namely Wall Street.
Dorsey’s take, as quoted from his appearance at the BitCoin conference in Miami:
“Governments are trying to block cryptocurrency use to avoid losing hold of power”
“It can’t, and it never will.” — musing on the likelihood of Wall Street controlling bitcoin.
“That’s why we don’t deal with any other currencies or coins — because we’re so focused on making bitcoin the native currency for the internet.” — when asked about payments provider Square’s ambitions for bitcoin.
Although a hit ‘The Bomber Mafia’ is less known than previous Gladwell bestsellers
With “Blink” (2007) and “The Tipping Point” as well as “Outliers” Malcolm Gladwell burst onto the scene with a new kind of popular non-fiction. Rather than being another single minded academic focused on a particular specific niche, it was in choosing what phenomena to study, and then taking his now patented unique approach, that he was able to excite and inspire the minds of millions of readers.
Drilling down into the exact aspects of his chosen topics to focus on just what made him choose them in the first place, and doing so with an excited air of adventure and discovery, Gladwell continues to delight, and for some, his entire body of work consists of one page-turner after another. Even his titles, like outliers and the tipping point, though in usage before, after he nailed them into more expansively defined concepts, were brought into more popular use and the widespread level of understanding to a whole new level.
Below we feature a broad selection, including his latest, for fan and the curious alike.
To make it easier they are featured front and center, below, along with descriptions, provided courtesy of the Bookshop (and the various publishers), and with some links for a variety of options of where to purchase.
The Bomber Mafia: A Dream, a Temptation, and the Longest Night of the Second World War
In The Bomber Mafia, Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists, the “Bomber Mafia,” asked: What if precision bombing could cripple the enemy and make war far less lethal?
In contrast, the bombing of Tokyo on the deadliest night of the war was the brainchild of General Curtis LeMay, whose brutal pragmatism and scorched-earth tactics in Japan cost thousands of civilian lives, but may have spared even more by averting a planned US invasion. In The Bomber Mafia, Gladwell asks, “Was it worth it?” Things might have gone differently had LeMay’s predecessor, General Haywood Hansell, remained in charge.
Hansell believed in precision bombing, but when he and Curtis LeMay squared off for a leadership handover in the jungles of Guam, LeMay emerged victorious, leading to the darkest night of World War II. The Bomber Mafia is a riveting tale of persistence, innovation, and the incalculable wages of war.
Talking to Strangers: What We Should Know about the People We Don’t Know
How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn’t true? Talking to Strangers is a classically Gladwellian intellectual adventure, a challenging and controversial excursion through history, psychology, and scandals taken straight from the news.
He revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, the suicide of Sylvia Plath, the Jerry Sandusky pedophilia scandal at Penn State University, and the death of Sandra Bland–throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don’t know.
And because we don’t know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world. In his first book since his #1 bestseller David and Goliath, Malcolm Gladwell has written a gripping guidebook for troubled times.
David and Goliath: Underdogs, Misfits, and the Art of Battling Giants
Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then the names of David and Goliath have stood for battles between underdogs and giants. David’s victory was improbable and miraculous. He shouldn’t have won.
Or should he have? In David and Goliath, Malcolm Gladwellchallenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.
Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. From there, David and Goliath examines Northern Ireland’s Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms—all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity.
In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.
Along the way he explains the secrets of software billionaires, what it takes to be a great soccer player, why Asians are good at math, and what made the Beatles the greatest rock band. Brilliant and entertaining, Outliers is a landmark work that will simultaneously delight and illuminate.
The Tipping Point: How Little Things Can Make a Big Difference
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
The evolution of content continues at warp speed due to pure individual creativity
By now, the open algorithm, where a new account can blow-up in the first week because videos are not pre-judged by past performance or prior stats is well known and a huge draw to creators.
The apps and filters and tricks that are provided by the software are also extremely enticing. There are many videos (“TikToks”) that feature how-to and DIY tips for using various hacks to get SFX into your clip.
But, by far, the biggest draw and quality that most sets TikTok apart from virtually all other social media is the character of the creators themselves. And the diverse and unique spectrum of what can be perceived as successful and popular on the app is a creation of the creator and user community itself.
The contrast with Instagram and Facebook couldn’t be more extreme
After sampling 20 hours of TikToks a year ago and comparing those to today, what stands out most is how the same qualities that seemed like a blast into a different universe a year ago, compared to what came before, are now much more developed and refined, if a concept like refinement can be applied to absolute quirky free expression.
What stands out is the level that creators are embracing the platform, not just to get seen and build stats, and possibly influence earning potential, but to communicate. With sometimes almost shocking honesty what they really believe in and and especially who, exactly, they are. That confidence is contagious and gives the experience an addicting quality, and yet, it’s a more positive addiction than any other social media experience.
Most intriguing, from a journalists point of view, is how highly intelligent, mostly self-educated creators are devoting enormous energy toward propagating highly valuable, yet often overlooked, insights about society, finance, internet business, wealth and, well, life itself. All without concern for an immediate reward.
There’s an electric feeling that, once given a platform and a megaphone, the chance exists for a world of information and constantly changing ideas to be rescued from the bland pit of ignorance and convention that is the weakness with most of media product.
Above: 3 TikTok Creators / Photos from TikTok
A faint echo of hope, bouncing back from the dream of a better future
News and media web sites, that bend and contort content choices out of fear of revenue reductions, are rightfully lambasted and called-out for lack of coverage in areas that are critically important and yet given scant or negative coverage.
The ethos of being yourself, with or without glamor, and still be accepted, or even rising to the top echelons of stat-killing influencers, is not just a theoretical fairytale but is a visible reality all across the community.
You just have to look at what is popular, or even just showing viewer interest generally, and you’ll see incredibly creative people who made the choice to double-down on their uniqueness, rather than trying to conform to some social standard of bland attractiveness or fake charisma.
Because of the emphasis on the “content” of the content, for the most part, rather than slick visuals and production values, or a fake self-aggrandizing fantasy image bolstered by props like mansions, hot cars, make-up and wardrobe, etc. there’s a feeling that great clips will be rewarded for authenticity, more often than not.
The ethos and attitude that pervades the experience as a passive user is an organic outgrowth, in part, of the openness of the algorithm, and appears to be a more honest reflection of what people will “like” if not manipulated with dark patterns and all of ‘Zuckerbergian’ tricks.
Above: 3 TikTok Creators / Photos from TikTok
Don’t mess with the recipe: just let it grow and evolve
Of course, no app or community is perfect and the best of what is happening on TikTok could disappear at any time. On the whole, however, it seems like the app is now locked into a situation where if TikTok were to lose that “magic”; the magic created by the community of creators themselves, it would destroy the actual formula that built the success of the platform.
And, hopefully, that reality will therefore prevail and will continue and allow millions of creators to grow, share insights and evolve together into a force that could, one day, make the rest of social media adopt at least some of those positive qualities, in order to maintain their own fan base and popularity. Or they will just disappear, to be replaced by a new type of online exchange that has not yet been conceived.
Having two plans to save the world, and being Elon Musk, the questions are fascinating and a bit bizarre
It was bound to happen, sooner or later. So many fantastic triumphs over evil – starting a company with a goal of accelerating sustainable energy and transportation. And then , not only succeeding at that but challenging the fossil fuel industrial complex, beating them, then basically forcing the major automakers across the globe to finally make the shift into all electric vehicles.
And SpaceX, though launching rockets is a messy thing, at least the Starlink Satellite Broadband internet project is something that will help humans all over the earth to decentralize, potentially a much needed option, if or when the coastlines begin to shrink and overpopulated coastal megalopolises are at the bottom of the ocean.
Forever win streak has an end in sight?
But Mars? There are some questions about that. For example, if the Earth rescue is so important, and if it succeeds (please!) then why would anyone want to live in a place like Mars?
Elon Musk replies cryptically to this lovely Mars Clip
As Shannon Stirone wrote in the Atlantic this week: Mars Is a Hellhole. And further: Colonizing the red planet is a ridiculous way to help humanity. Ok. There are issues. It’s a bit cold, an average surface temperature is a deadly 80 degrees below zero according to the article. Wow, and it has no magnetic field to help protect its surface from radiation from the sun or galactic cosmic rays; it has no breathable air.
Those are all enough for anyone to want to double down on the whole “let’s fix the earth” thing.
Unless…. Musk being the genius that he is, could it be that he is hedging his bets? Has he basically already decided that this whole Climate Change thing has already gone too far? And Earth is beyond saving?
Others have pointed out that by putting even a tiny fraction less effort into saving this planet in order to try and colonize another one, one that is 3.7 billion miles away, btw, could jeopardize the slim chance still there that climate change can be slowed, stopped, even reversed before it’s too late.
A list of goals and accomplishments that dovetail nicely into a world saved, or?
So what is the Mars thing really about then? I have to be honest it might be just fine. Give “Emperor Elan” the benefit of the doubt. Tesla’s are damn S3XY and they are also a perfect first step into transforming the world transportation and even energy generation and storage into something sustainable, and that’s downright perfect: utopia and having the time of your life all at once.
So, why not just throw in Mars and a nice little colony there, just for kicks? The whole mental-telepathy, Neurallink, thing, that’s gotta be useful too and, along with AI and Hyper-loop, let’s do it all, shall we?
Perhaps it does all fit together in some way that is invisible to the rest of us. Why, when Earth seems to need all our attention, particularly with political inaction and even obfuscation and attempted sabotage of the paths to a green future, why put so much into Mars right now?
Hopefully the answer is right around the corner, or at least less than 3.7 billion miles away.
One noteworthy film released by Netflix so far in 2021 is “The Minimalists: Less is Now”. Made by the creative duo Joshua Fields Milburn and Ryan Nicodemus, the documentary takes a look at overconsumption and how the two blogger / podcaster / filmmakers came to their new careers as minimalist advisors for the masses.
There’s been a bit of a wave of minimalism of late which seems to be rising in tandem with trends like Marie Kondo’s de-cluttering advice and ‘joy in the act of tidying up’. This roughly corresponds in some ways with the aligned philosophical surge of interest in Stoicism, which has seen renewed interest in recent times, perhaps due to the same forces of chaos and overconsumption that led the minimalist duo to begin their de-cluttered lifestyles.
A further, only partially explored connection from the film, is the influence of digital advertising, social media and the current unfolding crisis due to the massive big tech monopolies controlling our world. The hit Netflix documentary “The Social Dilemma” itself does not do a lot more than scratch the surface of the problems and issues of social media and big tech dominance, and, clearly, would be beyond the scope the less ambitious “The Minimalists: Less is Now”.
Kudos for taking on big subjects and paring down to digestible fare
However, one of the threads of the film does deal with the perceived issues of increasingly more manipulative ad systems and more powerful, targeted, barrage of messages to buy that emanate throughout our lives from Facebook, Google and Amazon, who they point out in the film control over 70% of all digital advertising.
The primary threads in the film are the twin biographical stories of the two authors, who were best friends since childhood, interspersed with interview footage from various experts in the ways that our culture can lead to overconsumption and unhappiness, even as we all try to chase the American dream.
In the end, the film is an enjoyable and thought provoking introduction to the ethos “less is now” and how to benefit from having a de-cluttered life. The personal and conversational presentation using the filmmakers’ personal stories and presenting them with both on camera confessional footage as well as illustrative “flashbacks” is perhaps the largest factor that makes this a satisfying, if light-hearted, journey into self-betterment through less.
As the title indicates, the original review finds the documentary important and more than worth viewing, even to the extent that it should be considered as something that’s important beyond the entertainment value. And while nothing in that article needs, from our perspective, to be altered and still stands, there is an omission that has grown in importance over the intervening weeks and months.
The omission was not only in the review, and virtually every other review we’ve seen, but also is a glaring one in the film itself. As a matter of fact that omission is so large and so glaring that it warrants a deeper look. Hence the title of this piece: The Social Dilemma 2.0: Follow the Money Edition.
Why “Follow the Money”? Because the film, in its admittedly excellent execution, chose to follow a personal, social and psychological thread in its storytelling arc, and, out of necessity, since the subject matter is so huge and complex, took the comments from the “insider experts” who comprised the on-camera interview segments, and featured mainly those that reinforced the personal, family and social perspective.
Indeed, the film included a fictional family, presumably meant to show how, mainly social media platforms such as facebook, were negatively affecting individuals and society as a whole, through fake news and internet-addictions fostered by the software and algorithm designs.
And this “slant” was carried almost to the point, by the very end of the show, of connecting the software based social media designs and corporate behavior of Facebook and others, to the larger growing malaise in society and the world at large.
Unfortunately, by using the fictional family, trying to show how both young and old are impacted, the scope, depth and severity of the underlying problem was, in essence, minimized.
Based on online public comments people seemed to take away that the idea that the film was accusing social media and facebook in particular of, was of causing people to become addicted to social media, for greed and profit, and that this was pretty much the center of the problem.
Google, Amazon and others were only mentioned in passing and the greed and economic problems associated with big tech was touched on and passed over in order to make the case, inadvertently, but nevertheless, that this was an individual, social and personal problem, and one that could be blamed on social media technology.
Arguments and rebuttals arose over the finer points of addictive behavior in general and how social media or internet addiction was just one of many human foibles, and how no hard proof could be compiled to link facebook or any other online platform indisputably to any particular individuals behavior, blah, blah, blah.
All of this became an easy, knee-jerk way to dismiss, out of hand, all the deep and serious problems that were hinted at in the groundbreaking documentary and thereby stop, effectively, any possibility for the film to become a general wake-up call to all who want to isolate and identify the massive, expanding and world destroying effect these monolithic tech behemoths are having on life on this planet.
Which is what the film aspired to and had to potential to be a beginning of.
In our original review we made an attempt to shift some of the focus, away from the more narrow one of looking at individual personal problems and affronts that are being perpetrated, bad as that is, toward a more global and economically based set of concerns.
To that end we cherry picked quotes from the on-camera interviews in the film in order to point out that there was a larger, even more dangerous set of issues at stake that were only hinted at in the film. (We have reprinted a few of them interspersed below)
“Companies like Google and Facebook are some of the wealthiest and most successful of all time. They have relatively few employees. They just have this giant computer that rakes in money, right? Now, what are they being paid for? That’s a really important question.”
-Jaron Lanier, founding father of virtual reality, computer scientist
This quote is and inquiry into the deeper issue; one that is car larger than the question of whatever dangers there may be for individuals who may experience negative symptoms of “internet and social-media addiction”.
Focusing on the personal problems of users of social media in this context is like looking at a planet whose economic system is based on brutal exploitive human slavery and wanting to discuss the food, or living conditions or wardrobe choices offered to the 7 billion slaves.
“This is a new kind of marketplace now. It’s a marketplace that never existed before. And it’s a marketplace that trades exclusively in “human futures”. Just like there are markets that trade in pork belly futures or oil futures. We now have markets that trade in human futures at scale. And those markets have produced the trillions of dollars that have made the internet companies the richest companies in the history of humanity”
-Shoshanna Zuboff PhD., Harvard Business School Professor, emeritus and author of “The Age of Surveillance Capitalism”
Like tobacco companies in the US 50 or more years ago the tech giants need helpless, addicted, impoverished victims to hold up their empire. And, just in the same way, the cost of using the “product” of big tech is pain, suffering and eventually death. And ultimately, just like with Big Tobacco , when the customer base “wakes up” all the empires will collapse, seemingly in a heartbeat.
In the meantime, unfortunately, misdirecting the scope and center of the problem is helping to maintain the empires and poses no threat to them, managing only to confuse and obfuscate the size and severity of the real problem that has emerged.
Above: Photo / Netflix
The real problem with having four companies control a massive percentage of the economy with virtually unlimited profit margins and almost no employees
As the quote above states. These “internet” firms are raking in trillions of dollars in a business model that is based on various forms of exploitation and virtual human trafficking.
This is where we diverge from, and must go far deeper into the problems, than the documentary was able to go.
Firstly, it was left unclear who exactly the firms are that are being singled out in the film. By calling the film “The Social Dilemma” which echos “The Social Network” film based on the origin story of Zuckerberg and Facebook, there’s an implication that Facebook is the “main” problem.
Naturally this choice was logical given that ex-Facebook and ex-Google heavyweights were represented in the interviews. However this is a huge, misleading and erroneous perspective.
Of the huge tech monopolistic-monoliths Amazon, Facebook, Google and Microsoft are the most dangerous. (Apple, in an exception, however, for example, as it designs and builds actual physical products, although it is often unfairly combined with the other 4).
For the sake of simplicity, Microsoft, appearing, deceptively, like harmless-looking old grandfather by comparison, would be a complicated choice to tie into any exposé, therefore was never mentioned. (that we are aware of).
As a matter of fact, Amazon could have had a whole separate yet equally disturbing documentary assigned to its “alleged” crimes and misdemeanors, but ex-Amazon employees would be unlikely to come forward, potentially due to fear of retribution and possible bodily harm.
Thus, one is left with Facebook & Google and then Google becomes partially let off the hook, in the documentary, by focus on “social media”.
The Real Crimes are Economic and based on Inherently Evil Business Models that can not be Removed without causing the Giants Themselves to Collapse
And that’s why they can not be “reformed”. Like a somnambulistic slave population from some kind of dystopian sci-fi fantasy, within a short span of around twenty-five years of internet life, we have seen the emergence of an entirely new and, unfortunately ugly, economic system.
This new system created Jeff Bezos’ obscene, circa 200 billion fortune, as well as the behavioral diseases explored covered extensively in “The Social Dilemma”. The system has also created the sick twisted saga of WeWork and the exploitative business models of companies like Uber and Grub-hub and the like, thereby creating the “gig economy”.
The pandemic that began in 2020 has massively accelerated this highly problematic “new economic order” until Amazon is closing in on being the largest single employer in the USA. (currently #2 with over 750,000).
Why is that not something to applaud? Doesn’t that make them “ok” while Facebook is the real villain?
To the contrary, it can be argued that Amazon’s business model is even more destructive than Facebooks, with it’s vast system of not only exploiting workers but maintaining a serfdom of suppliers and small business “marketplace partners” who are eaten-up and spat-out with a viciousness no historical dictator could ever hope to match.
It is an historical fact that all of the (non-amazon) retail trade is seen by Amazon as an enemy to be eliminated, and that their explicit goal is to destroy the possibility of any economic transaction taking place, in countries where they operate, without Amazon earning a cut – a kind of Amazon-tax on all transactions. “Your margin is my opportunity” as Bezos famously cackled.
This mirrors, in products and computer services, the model of Facebook and Google have in online traffic and ad income, whose goals are to control and take a massive profit from at least 99% of all “digital” advertising revenues. These already represent the majority of all advertising and are growing in total amount and percentage every year.
“In 2019, digital will account for 50.1% of total media ad spending worldwide thanks to strong growth from major digital ad sellers like Google, Facebook, Alibaba and Amazon.” (emphasis mine)
The turning point we have reached, in other words, is one where the sheer size, power and dominance of these firms threatens to overwhelm our entire economy (what’s left of it after the pandemic).
And further, to succeed in controlling it, so totally, as to raise the likelihood that their cancerous behaviors and business models will ultimately cripple and kill the economy itself. Just in time for Global Warming to hit home.
The reason for such pessimism (shared incidentally by those insiders interviewed in “The Social Dilemma”)? Isn’t this all just “good ol’ capitalism”? Isn’t complaining about it just the “whining of losers”?
The problem lies in the self-destructive and totally out of control algorithmic dictatorship systems that these “genius” firms have built.
Take Amazon, again, for example. It’s power and dominance is based on bilking it’s marketplace parters (which have, during the life of the company, contributed the lion’s share of the revenue and an even larger percentage of the profits), and then using those funds to sell it’s own products at a large loss (an illegal activity, rarely prosecuted in the US, known as the loss-leader strategy), in order to harm and, if they succeed, destroy all external competitors (try selling products at less than cost at a massive scale with no source of funds to pay for the disparity).
This neat “fly-wheel”, which is the real one, not the one Bezos has bragged about for decades, is supplemented by enticing Chinese producers to further destroy the domestic market for any US competitors, and, voilà! this wonderful project is actually subsidized by the USPS.
When this monstrosity of a “turbo-charged-Ponzi Scheme” manages to starve its “partners” (millions of small business marketplace sellers) and enemies (everyone else) literally to death, customers will also die (financially).
That is if the government doesn’t intervene first.
The fear of government intervention at Facebook, Google and Amazon is palpable. The lost cases and launched actions are mounting month by month and year by year.
The worst case scenario is only possible if the connection is somehow kept “secret” long enough to deflect blame onto the government, addicted and victimized individuals and / or anyone one else they can attack.
Just like the whistle blower in “The Insider” who was threatened and forced to live in fear until Big Tobacco was finally held to account, we are all hostages of the largest most virulent form of anti-competitive-monopolistic behavior in history. And it is time to wake up.
Forget your internet addiction and all the smoke screens blocking the truth from being seen. The internet, and the communication and economic lifeline that it has become for all of us, is too important to be controlled by 3 or 4 obscenely massive companies.
The longer it takes to dismantle the current malfunctioning system and build a new one, the more we will all suffer and contribute to future suffering, at a scale that is impossible to imagine.
There is a bright spot in all of this! The corner has been turned on people taking notice that there is a problem with the way things are, regarding monopolistic control of the internet realm.
Companies that create build and actually provide and sell physical products, such as Apple and Tesla (and others) are, while far from perfect, not part of the gang that grows almost limitlessly based on exploitation. They do depend on prosperity to survive, since they research and design and innovate cutting edge technologically advanced products (expen$ive), that need to be bought by someone, at the end of the day.
That is why I believe that they, and others like them, will, more and more, become part of the solution, rather than trying to compete directly by being even more exploitative and evil than the others.
Next up: “The Social Dilemma 3.0” will be about business models that need to emerge if we are going to survive and prosper. Thanks for reading and stay tuned.
Nixon once asserted: “Well, when the president does it, that means that it is not illegal”. The implication was not lost on Trump who has seemingly flaunted the law throughout his life and then appeared to shift into overdrive once in the White House.
Naturally, as has been evident as well, also even boasted “I don’t pay taxes because I’m smart”, and when money, especially free money gained at the expense of the less fortunate, it seems Trump and his “Jr. partner Jared Kushner might indeed pull out all the stops.
Therefore, it comes as no surprise that, once details on who received pandemic relief loans were revealed by the Small Business Administration, including the PPP or Paycheck Protection Program, multiple businesses linked to both were allegedly present.
NBC news: Over 25 PPP loans worth more than $3.65 million were given to businesses with addresses at Trump and Kushner real estate properties, paying rent to those owners. Fifteen of the properties self-reported that they only kept one job, zero jobs, or did not report a number at all.
While there have been many reports of fraud and abuse related to this and other pandemic relief programs, most stories on these were slanted towards shaming various individuals who had engaged in fraud to obtain the loans.
There were also numerous accounts of, in some cases, public companies with access to billions in capital applying for and receiving $100s of millions of dollars in forgivable loans. Names like Shake Shack, Ruth’s Chris, Potbelly Corp. and others were embroiled in controversy when some information leaked, and in some cases the companies, fearing public boycott or backlash, returned funds. While these examples show no specific wrongdoing on any particular company, the appearance of impropriety is nevertheless in question.
Now with more data the headlines are expanding to include potential impropriety , if not possible criminal action of Trump and Kushner seen as bilking the program at will, as well as massive and tragically-comical mismanagement of the “relief” funds with 100s of examples such as loans payed to companies that did not supply a name and many larger companies using multiple subsidiaries to gang together groups of smaller loans into sums totally tens of millions or more.
According to NBC, All these tricks and potentially more were employed (surprise!) by Trump and Kushner affiliated firms.
NBC: Sweeping [analysis of] data released by the Small Business Administration…found that properties owned by the Trump Organization as well as the Kushner Companies, owned by the family of Jared Kushner, President Donald Trump’s son-in-law and senior adviser, profited from the program.
The potential abuses, beyond the obvious one that this money was meant to relieve business not connected to government officials, and those who’s business were damaged by the pandemic in general, followed a pattern where the money flowed to those that needed it least (due to massive wealth, such as stories that have circulated about Kanye West) or due to already having existing access to nearly unlimited capital (such as the public companies that lined up to access relief funds rather than use billions they had in reserve).
Other examples of Trump allegedly using and exploiting the presidency are so common as to make it almost redundant to cite these massive, and if true, unethical and potentially criminal abuses. So many have already been noted and cited in the press – from the profits flowing into his properties directly from taxpayer dollars or by diverting foreign officials to them, tax cheating, dirtying money to his daughter and son-in-law, on and on it goes.
The only question that remains is why there appears to be “no-one home” when it comes to holding Trump and his family of abusers accountable. Much has been made of his soon-to-be gone immunity from federal prosecution, but what about the family? Pardons and tra-la-la?
That can’t be the way this ends. Otherwise the rest of us are just as corrupt by letting it happen without a response of appropriate magnitude.
Made in secrecy during the past 6 months with interviews from administration insiders
The election is exactly three days away. The United States, in the past week, has recorded 500,000 new covid cases, which is the worst week ever. Therefore, this would seem the perfect time to watch, for free, the documentary “Totally Under Control”, which details the failures of Trump and his administration to handle the crisis.
Currently streaming on Hulu, for those that have a subscription, it is also available in case you don’t have a Hulu subscription, for free until November 3rd. Click here to watch for free.
Just when it seemed like 2020 could not get any stranger, President Donald Trump announced via Twitter on October 2nd that he and First Lady Melania Trump tested positive for COVID-19. In what some would see as a ‘karmic’ coincidence, within twenty-four hours of this breaking news, Neon media dropped a trailer for the new documentary “Totally Under Control,” which focuses on the President and his administration’s unsuccessful response to the coronavirus.
“Totally Under Control” is the second Trump-focused project from documentarian Alex Gibney. Earlier this year, the director released “Agents Of Chaos,” an HBO mini-series centered on Russian involvement in the 2016 election. Gibney is also responsible for the 2010 Oscar nominated doc, “Client 9: The Rise And Fall Of Eliot Spitzer” and the 2007 Oscar winner, “Taxi To The Dark Side.” Most of his films take on timely topics through an investigative lens. “Totally Under Control” will be no different.
Unsurprisingly, Gibney latest movie condemns the Trump administration, as it chronicles how the President handled the coronavirus across the first half of 2020. Its synopsis states:
“On January 20th, 2020 the US and South Korea both discovered their first cases of COVID-19. However, nine months later, the novel Coronavirus has claimed the lives of over 200,000 Americans and caused staggering economic damage, while in South Korea, there were no significant lockdowns and, in an urbanized population of 51 million, only 344 lives have been lost. Where did we go wrong?”
The film aims to answer this question and shed light on America’s complicated, corrupted, and fruitless reaction to the global pandemic. To do this, Gibney uses news footage from the past ten months— much of it showing Trump’s early, woefully dismissive thoughts on the coronavirus before it hit the United States.
He also interviews experts from doctors, to scientists, to government officials, all of whom agree that the current administration’s reaction to COVID was absolutely abhorrent from the start.
The trailer plays out like that of a disaster movie, beginning with former Biomedical Advanced Research and Development Authority leader, Rick Bright explaining, “The scientists knew what to do for the pandemic response. The plan was in front of us, but leadership would not do it.” Bright goes on to recall how he tired bringing this vital information to the public, but was consequentially fired from his federal position.
As the trailer unfolds, the music gets more and more intense. The interviewees retell the all-too-familiar 2020 story of how COVID got worse by the day and the United States government did nothing to combat it. Meanwhile, quasi-apocalyptic images of ubiquitous ambulances, omnipresent sirens, medial personnel in hazmat suits, restless political rallies, and so on flash across the screen.
All the while, Trump’s voice comes in and out with infamous phrases such as “It will disappear,” “It will be wonderful,” and most egregiously, “I don’t take responsibility at all.”
Art imitates life as covid disbeliever enters hospital after contracting virus that affects ‘almost nobody’
Today, these statements are more ironic than ever before, as Trump himself has been checked into the Walter Reed Medical Center in Bethesda, Maryland for COVID. The diagnosis occurred just two days after the first presidential debate, where Trump continued to downplay the coronavirus in favor of reopening the country.
“Totally Under Control” will be available On-Demand starting October 13th and will stream on Hulu starting October 20th. Although the film focuses on current (and ongoing) events, it is not the first piece of media to tackle the coronavirus, and it surely won’t be the last.
official trailer – “Totally under control” / youtube
As you might be aware, a new documentary is on the top ten most watched list on Netflix and is getting a lot of attention. The Social Dilemma is a well made documentary, directed by Jeff Orlowski, that aims to reveal the problems, very very big problems that have arisen, mainly in the past decade in the way social media and internet platforms generally, are operating and prospering.
While that may sound harmless at first blush, it’s the sheer scale; trillions of dollars, and the lack of any product or service, other than to advertisers, that begs the question: at what expense to humanity?
This is a big, important subject and is one that is extremely difficult to cram into an “entertaining” documentary. Here, an attempt is made to tackle that difficulty in two main ways.
First there are many on-camera interviews with almost exclusively former and current Silicon Valley insiders, many of whom where partially responsible for the very systems and methods that are being called into question here, and second, the two inter-twined semi-fictional dramatic elements, clearly meant to help viewers that may lose interest in discussions of algorithms, machine learning and corrupt business models.
Choosing insiders is not an oversight but by design
The choice of such a long list of high level tech insiders as interviewees is important and meaningful. The very fact that people, most of whom profited and made careers out of building these systems and platforms, are willing, now, to passionately speak out about them, and agree that they are horrific mistakes that have the potential to destroy not just people’s lives but humanity and the planet itself, speaks volumes.
While there are many other scholars, journalists and witnesses that could, and should, have their ideas and opinions heard, it is the extreme fact that insiders are willing to address these problems so candidly and so passionately, that helps this to be a mind-blowing and impossible to ignore documentary film.
Companies like Google and Facebook are some of the wealthiest and most successful of all time. They have relatively few employees. They just have this giant computer that rakes in money, right? Now, what are they being paid for? That’s a really important question.
-Jaron Lanier, founding father of virtual reality, computer scientist
The film must be seen, and the information absorbed, to understand the true importance, but, in a nut-shell, what is becoming more obvious by the minute is that the combination of massive power based on worldwide near-monopoly status, and a business model that has no contribution to make or product to sell, has allowed these platforms to amass trillion dollar fortunes in a lethal mix that must be stopped at all costs.
”The first fifty years of Silicon Valley the industry made products, hardware, software, sold them to customers, nice, simple business. For the last ten years the biggest companies in Silicon Valley have been in the business of selling their users”.
-Roger McNamee, Early Facebook investor and Venture Capitalist
Critics fail to see the film’s urgency and instead nitpick it as an imperfect entertainment product
There are layers of irony in the fact that the weaknesses decried by many critical articles written about this film are the same ones that the film is pointing to, and a major force, one that propelled these online platforms to positions of virtually unlimited power in the first place: human weaknesses and short attention spans.
”The classic saying is: “if you’re not paying for the product, then, you are the product”
-Classic Silicon Valley truism
The interviews are powerful and the quotes and alternately chilling and illuminating. So much so that it is actually difficult to absorb all at once. Many reviewers chose to simplify this reality by boiling the many serious quotes down to “dystopian” cliché, as if the end of the world is a topic for a cartoon movie review. Others harped on the weakness of the acted-out semi-fictional stories as not being the optimum way to get the real data and facts across.
The two narrative threads portrayed by actors revolve around an imaginary semi-suburban mixed family and their interactions with technology platforms and social media and a fictional visualization of the “back end” of the software systems used by the giant platforms (Facebook, Google, etc).
This back end software is elevated to a “triple-android” character, portrayed by Vincent Kartheiser, of Madmen fame, as sort of automaton-triplets that embody the actions of the software, AI and the integrated instructions, presumably from Zuckerberg himself (or the equivalent at Google or other platforms. (character name is, revealingly, “AI”)
This is a new kind of marketplace now. It’s a marketplace that never existed before. And it’s a marketplace that trades exclusively in “human futures”. Just like there are markets that trade in pork belly futures or oil futures. We now have markets that trade in human futures at scale. And those markets have produced the trillions of dollars that have made the internet companies the richest companies in the history of humanity”
-Shoshanna Zuboff PhD., Harvard Business School Professor, emeritus and author of “The Age of Surveillance Capitalism”
While these filmic-devices are not ideal or particularly precise in showing the problems with the entire complex system, they are, nevertheless, a good choice to find a way for the statements of the interviewees to be dramatized. They can help people who are not technical analysts to viscerally grasp the deep and serious problems being discussed. Without these elements the film’s audience would be, almost certainly, far smaller. This fact was not appreciated by many reviewers, however.
”Many people call this ‘surveillance capitalism’. Capitalism profiting off of the infinite tracking of everywhere everyone goes, by large technology companies whose business model is to make sure that advertisers are as successful as possible”
-Tristan Harris, Google’s former design ethicist and co-founder of The Center for Humane Technology
One reviewer even mistook the fictional anthropomorphic portrayal of software algorithms and artificial intelligence, all three by the same actor, as a real “unnamed” social platform and that these characters were supposed to be employees of the “unnamed” platform!
All of this confusion is directly related and lies at the heart of the eponymous dilemma being addressed. If the interview subjects, many of whom have become extremely rich from their contributions, are terrified of the evil power of these systems and platforms, what can be done to stop them from getting even bigger and more powerful and eventually destroying us all?
What chance of understanding and solving the problem to the rest of us have?
”How much of your life can we get you to give to us? We often talked about, at Facebook, this idea, of being able to just “dial that” as needed. And we talked about, you know, Mark (Zuckerberg) have those dials… “let’s dial up the ads a little bit”, dial up the monetization, just slightly… At all these companies there’s that level of precision”
-Tim Kendall, Facebook / former director of monetization, Pinterest / former president, CEO / Moment
Such a question sounds almost like a joke to anyone who has not followed and investigated the rise of these behemoths and the “legal” and yet criminal behaviors they perpetrate on a global scale, amplified by computing and financial powers that would have been unimaginable even 2 decades ago.
Therein lies the rub.
The beginning of the end of malignant big tech structures or of us?
The only criticism that stands out to this reviewer is that the message of doom was portrayed as an open question with not much in the way of suggestions for solution, or ways forward other than “delete your social media accounts”.
”there are times when there is a national interest, there are times when the interests of people, of users, is actually more important than the profits of somebody who is already a billionaire”
-Roger McNamee, Early Facebook investor and Venture Capitalist
While that, in and of itself, is a start, the reality is that governments around the world, particularly in Europe and Australia have convicted the giants of criminal behavior on multiple occasions and there are many pending anti-trust actions, not to mention grass roots support for radical change to laws and regulations as a response to the truly destructive nature of these platforms.
“These markets undermine democracy and they undermine freedom and they should be outlawed. This is not a radical proposal. There are other markets that we outlaw. We outlaw markets in human organs. We outlaw markets in human slaves. Because they have inevitable destructive consequences.”
-Shoshanna Zuboff PhD., Harvard Business School Professor, emeritus and author of “The Age of Surveillance Capitalism”
In an odd way the truth of even the most hyperbolic statements is what makes it so hard to keep people engaged. If these platforms and, in particular the dangerous and destructive business models that they are allowed to operate under, are not replaced or at least broken up, this could represent an even larger threat to humanity than climate change or nuclear war, so where do we start to dismantle them?
”We could tax data collection and processing. The same way that you, for example, pay your water bill, by monitoring the amount of water that you use. You tax these companies on the data assets that they have. It gives them a fiscal reason to not acquire every piece of data on the planet.”
-Joe Toscano, Google / Former experience design consultant and author of “Automating Humanity”
This is where interviewing and asking some very distinguished people who were, in part, responsible for building these systems, falls apart. Why should they be expected to have a solution for a problem that they, admittedly, were a part of creating?
”What I see are a bunch of people who are trapped, by a business model, and economic incentive and shareholder pressure that makes it almost impossible to do something else.
-Tristan Harris, Google’s former design ethicist and co-founder of The Center for Humane Technology
The answer is, of course, that they should not be expected to be the ones with the solutions – though their support of finding solutions and tackling the problems is very valuable, indeed. This is why this film deserves not criticism as an imperfect entertainment vehicle, but rather support and recommendation, as an important beginning in recognizing the threat posed by these business models; to mental health, economic prosperity and political stability of all nations.
”Whether it is to be utopia or oblivion will be a touch-and-go relay race right up to the final moment…”
![iPadOS 15 Preview: [Part 2] Deep Dive - AI and Machine Learning that will Blow You Away](https://i.ytimg.com/vi/XrU6cNxC1rM/hqdefault.jpg)
