Above: Photo Credit / Dominique Morgan/ Apple
New Braided Solo Loop & Pride Edition Nike Sport Loop announced via Apple Newsroom
Apple first launched the Apple Watch Pride Edition in 2016. The company’s unique bands have been a visible illustration of the ways in which Apple supports, and is proudly made up of members of the LGBTQ+ community. On on May 17th, 2021, the New Braided Solo Loop and announced with the subheading that it “represents the breadth of LGBTQ+ communities and experiences”.
The reactions on twitter were all over the map, to say the least. Many were sniping about the high price of the special band. Others seems to just be sniping as anti-Apple folks will do, but there were also plenty of defenders of the empire and Tim Cook himself.
Some of the criticism, sad and hilarious at the same time, was from people knocking Tim Cook as a presumably “straight-white-male” and defenders felt the need to remind them in a reply that he himself, is in fact publicly gay, giving him a different perspective on the LGBTQ+ movement and it’s importance overall.
There also seemed to be a lot of confusion over finances. The fact that there were associated donations to charities and pro-LGBTQ+ orgs seemed to be widely misunderstood or not recognized by would-be detractors. Again there were defenders who came to the aid of the reading-impaired:
Another aspect of the special product launch was the timing: “On International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple debuts the new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history.”
In case the explanatory text above was not 100% clear the following is also spelled out in the Apple press release:
Apple donates all the proceeds to International Lesbian, Gay, Bisexual, Trans and Intersex Association (IGLA), The Trevor Project, and LGBT+ youth charity GLSEN.
The 2021 edition of the Apple Watch Pride Edition Braided Solo Loop includes black and brown strips that symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS.
The light blue, pink, and white stripes represent transgender and nonbinary individuals.
Cook, who in 2014 became the first chief executive of a Fortune 500 company to publicly come out as gay, also added the following:
Black, Brown and transgender activists have always been at the heart of the LGBTQ+ movement. The new Apple Watch Pride Edition Braided Solo Loop honors their legacy and reaffirms Apple’s commitment to support the ongoing work toward equality.
Tim Cook / Twitter
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