Shared Anecdote from her childhood leads to shocking physiological demonstration for the ages
Billie Eilish has jumped on the TikTok bandwagon and made her debut on the popular (potentially soon-to-be shut-down?) social media platform on Friday. Her appearance is almost shockingly stark and impromptu; as is somewhat the norm for TikTok videos. Nevertheless seeing her calm, collected and insanely disheveled then proceeding to ram an entire Ukulele Head into her outstretched mouth does take things a bit, um. Out-there.
One wonders, will she regret this in 5 years? Or is this just a bravely frank illustration of her strength of character? A deeper look into her private-yet-public ethos for fashion with her mix of Chanel Accessories and intently baggy body-hiding outfits?… Maybe just a selfie-video-goof on a boring off-day.
Only a couple days of the account being live and two posts in, she’s already quickly racked up tons of followers, with 4.3 million and 25 million likes. Her amusing username, which initially appeared to be an attempt to hide the fact that this is coming from the biggest music star on the freaking planet, in other words, a secret account, has now been widely disseminated via the media @coochiedestroyer5.
New Account, of course, goes viral immediately
In her first video she tests out the viral Time Warp scan filter. In her latest video, Eilish attempts a quite unusual challenge, apparently, something she did once when she was 15 years old – trying to fit the head of a ukulele into her mouth. Ultimately she ends up gifting her followers with the insanely hilarious results.
Billie TikTok debut comes shortly after she’s just released her latest song and music video for “Therefore I am”.
In the event you haven’t heard, the Slough House Thrillers (inspired by the book set) is now an Apple TV+ Original series titled after Book #1: “Slow Horses“. The series stars Gary Oldman and Kristin Scott Thomas.
The British mystery/thriller novelist, Mick Herron is responsible for the 8 book Slough Houses series that tells the story of MI5 “Misfits”. His last book “Bad Actors” is available for pre-order and will be released in May 2022.
As is the case with many television series, inspiration comes from reading a book. If you want to start from the beginning, we have provided the book order to read, I greatly enjoy reading a book first and comparing how stacks up when adapted to the screen. And if you get hooked into the TV series, you have 7 more novels to keep you nice and entertained until Season 2 comes about!
London, England: Slough House is where washed-up MI5 spies go to while away what’s left of their failed careers. The “slow horses,” as they’re called, have all disgraced themselves in some way to get relegated there. Maybe they botched an Op so badly they can’t be trusted anymore. Maybe they got in the way of an ambitious colleague and had the rug yanked out from under them. Maybe they just got too dependent on the bottle–not unusual in this line of work.
One thing they have in common, though, is they want to be back in the action. And most of them would do anything to get there─even if it means having to collaborate with one another. When a young man is abducted and his kidnappers threaten to broadcast his beheading live on the Internet, the slow horses see an opportunity to redeem themselves. But is the victim really who he appears to be?
The disgruntled agents of Slough House, the MI5 branch where washed-up spies are sent to finish their failed careers on desk duty, are called into action to protect a visiting Russian oligarch whom MI5 hopes to recruit to British intelligence. While two agents are dispatched on that babysitting job, though, an old Cold War-era spy named Dickie Bow is found dead, ostensibly of a heart attack, on a bus outside of Oxford, far from his usual haunts. But the head of Slough House, the irascible Jackson Lamb, is convinced Dickie Bow was murdered.
As the agents dig into their fallen comrade’s circumstances, they uncover a shadowy tangle of ancient Cold War secrets that seem to lead back to a man named Alexander Popov, who is either a Soviet bogeyman or the most dangerous man in the world. How many more people will have to die to keep those secrets buried?
Real Tigers
Click photo for more on “Real Tigers” on Bookshop.
London: Slough House is the MI5 branch where disgraced operatives are reassigned after they’ve messed up too badly to be trusted with real intelligence work. The “Slow Horses,” as the failed spies of Slough House are called, are doomed to spend the rest of their careers pushing paper, but they all want back in on the action.
When one of their own is kidnapped and held for ransom, the agents of Slough House must defeat the odds, overturning all expectations of their competence, to breach the top-notch security of MI5’s intelligence headquarters, Regent’s Park, and steal valuable intel in exchange for their comrade’s safety. The kidnapping is only the tip of the iceberg, however–the agents uncover a larger web of intrigue that involves not only a group of private mercenaries but the highest authorities in the Secret Service. After years spent as the lowest on the totem pole, the Slow Horses suddenly find themselves caught in the midst of a conspiracy that threatens not only the future of Slough House, but of MI5 itself.
Spook Street
Click photo for more on”Spook Street” on Bookshop.
These are the paranoid concerns of David Cartwright, a Cold War-era operative and one-time head of MI5 who is sliding into dementia, and questions his grandson, River, must figure out answers to now that the spy who raised him has started to forget to wear pants.
But River, himself an agent at Slough House, MI5’s outpost for disgraced spies, has other things to worry about. A bomb has detonated in the middle of a busy shopping center and killed forty innocent civilians. The “slow horses” of Slough House must figure out who is behind this act of terror before the situation escalates.
London Rules
Click photo for more on “London Rules” on Bookshop.
At MI5 headquarters Regent’s Park, First Desk Claude Whelan is learning the ropes the hard way. Tasked with protecting a beleaguered prime minister, he’s facing attack from all directions: from the showboating MP who orchestrated the Brexit vote, and now has his sights set on Number Ten; from the showboat’s wife, a tabloid columnist, who’s crucifying Whelan in print; from the PM’s favorite Muslim, who’s about to be elected mayor of the West Midlands, despite the dark secret he’s hiding; and especially from his own deputy, Lady Di Taverner, who’s alert for Claude’s every stumble.
Meanwhile, the country’s being rocked by an apparently random string of terror attacks. Over at Slough House, the MI5 satellite office for outcast and demoted spies, the agents are struggling with personal problems: repressed grief, various addictions, retail paralysis, and the nagging suspicion that their newest colleague is a psychopath. Plus someone is trying to kill Roddy Ho. But collectively, they’re about to rediscover their greatest strength–that of making a bad situation much, much worse.
In Slough House, the London outpost for disgraced MI5 spies, memories are stirring, all of them bad. Catherine Standish is buying booze again, Louisa Guy is raking over the ashes of lost love, and new recruit Lech Wicinski, whose sins make him an outcast even among the slow horses, is determined to discover who destroyed his career, even if he tears his life apart in the process.
Meanwhile, in Regent’s Park, Diana Taverner’s tenure as First Desk is running into difficulties. If she’s going to make the Service fit for purpose, she might have to make deals with a familiar old devil . . . And with winter taking its grip, Jackson Lamb would sooner be left brooding in peace, but even he can’t ignore the dried blood on his carpets. So when the man responsible for killing a slow horse breaks cover at last, Lamb sends the slow horses out to even the score.
Slough House
Click photo for more on “Slough House” on Bookshop.
At Slough House–MI5’s London depository for demoted spies–Brexit has taken a toll. The “slow horses” have been pushed further into the cold, Slough House has been erased from official records, and its members are dying in unusual circumstances, at an unusual clip. No wonder Jackson Lamb’s crew is feeling paranoid. But are they actually targets? With a new populist movement taking hold of London’s streets and the old order ensuring that everything’s for sale to the highest bidder, the world’s a dangerous place for those deemed surplus. Jackson Lamb and the slow horses are in a fight for their lives as they navigate dizzying layers of lies, power, and death.
In London’s MI5 headquarters a scandal is brewing that could disgrace the entire intelligence community. The Downing Street superforecaster–a specialist who advises the Prime Minister’s office on how policy is likely to be received by the electorate–has disappeared without a trace. Claude Whelan, who was once head of MI5, has been tasked with tracking her down. But the trail leads him straight back to Regent’s Park itself, with First Desk Diana Taverner as chief suspect.
Has Taverner overplayed her hand at last? Meanwhile, her Russian counterpart, Moscow intelligence’s First Desk, has cheekily showed up in London and shaken off his escort. Are the two unfortunate events connected? Over at Slough House, where Jackson Lamb presides over some of MI5’s most embittered demoted agents, the slow horses are doing what they do best, and adding a little bit of chaos to an already unstable situation . . . There are bad actors everywhere, and they usually get their comeuppance before the credits roll. But politics is a dirty business, and in a world where lying, cheating and backstabbing are the norm, sometimes the good guys can find themselves outgunned.
I don’t know if this is legitimate or some kind of food prank or food “trend”, however, a TikTok video has been getting some major attention surrounding the mysterious “pizza” dish supposedly from Spokane.
The ingredients are not anything that I would ever think to put on my pizza. The following ingredients are purportedly piled atop the pizza dough: fry sauce, canned salmon, green bell peppers, onions and fresh strawberries.
Real or a monumental spoof, it’s hard to say, check the evidence below
This is almost 100% not a real thing but you can certainly check out the original video below to see for yourself.
Not a problem but an opportunity to get ahead of the trend
In episode 3 of season 21 of ‘Law and Order’, aired last week, an attempt at a joke was made. It was only half-a-chuckle worth of humor and mildly outdated. The upshot was that anyone under 30 is a wannabe social media influencer and anyone over 30 hates social media and influencers.
This is true only in the sense that there is a perception that the new and ubiquitous side-hustle is to selfie-video yourself into a million followers on TikTok mindset is exploding, which it is.
And that it’s happening concurrent with the post-pandemic rejection of traditional employment. The logic being that to start a YouTube channel (TikTok etc) and get a life as a creator that is worth more ( albeit with well known downsides) than a 9 to 5.
Once again there’s a disconnect between Apple with its finger on the pulse of society and high tech appetites, and the ‘media’, ever stuck in an imaginary war between ‘consumers’ and ‘pros’.
So what is “Pro” in a world where everyone wants to produce pro content?
A, now funny, bunch articles published on the eve of Apple’s recent hardware reveal event on March 8th, detailed exactly why there would definitely not be a release of an upgraded ‘mac-mini style’ workstation. The general idea was that the consumer market is bigger and more important and, therefore, Apple would be smart ad postpone the ‘less important’ pro products.
Of course, that turned out to be wrong and the highlight of the event was the release of what’s now called the Mac Studio, including the double stacked mac-mini-styled knock off of the insanely expensive Mac Pro and the partner Studio Display. Many of those articles have been deleted, likely due to the embarrassment of being 100% dead opposite of what transpired.
Next Mitchell Clark , in The Verge, writes that Apple has a “Pro Problem” and is somehow lost in its branding. Apparently, according to the post, Apple is too quick on the trigger to brand something Pro and will have no choice but to start a new, presumably, semi-pro line up using the the new ‘Studio’ moniker.
While this has, in a sense, um, already happened, it is a sign of something entirely different and much more meaningful that is being either willfully ignored or lost in the forest for the trees.
To be fair, the article is, ultimately taking a positive spin on this, positing that changing all “pro” products to the tag “studio” would be smart and that the term “pro” is too restrictive.
What this side-steps is the reality of what the entire Pro-plus-Studio product category is all about. The idea that anyone that uses Apple desktop or MacBook Pro gear for digital content creation would also own an iPhone and possible an iPad is now a given.
What’s new is the huge strides that Apple is making on a daily basis in the ability for all Apple products to add value to all other Apple products. This is a complex transition that literally began at the inception of each product line and will reach a peak of interoperability in around March of 2024 (prediction).
And the Pro lineup, whatever it will be called at that time is, and will continue to be, at the forefront of that transition and insanely great transformation.
Always cheering makes for a dull story
As an aside, it is a well known media technique to couch an Apple ‘puff piece’ in the guise of a takedown. It makes sense, if you endlessly gush on the genius of Apple’s strategy and products, you come across like a fan-boy-ass-kisser and worse, like a shill trying to make bank on Apple just by applauding anything that comes down the pike.
The truth is that this anti-but-really-pro thing works.
The premise of this article, that Apple knows exactly what it’s doing and that there is a monumental shift taking place in society where the meaning of ‘Pro’ is not getting muddied by Apple, but rather, expanding and morphing into something new and huge, is less sexy than just saying, Apple’s lost and they muffed it, dude.
With or without Apple, the meaning of ‘Pro’ is changing, by the minute
The imaginary line that exists between a Pro user and a consumer is blurring. And, according to the verge article, it’s Apple’s fault by designating its high end Phones as Pro and Pro Max, while at the same time also ‘real’ pro gear like the Mac Pro and the Pro Display XDR.
What is really happening is that there is a rapidly growing demographic that needs the kind of computational prowess that was once insanely expensive, but at a semi-pro price.
If you are an influencer or a wannabe (supposedly this is ‘everyone under 30’, right?) and you are getting by on skimpy iPhone apps but want to get into software like Final Cut Pro, Logic Pro and so on, but need the power to produce in a hurry, what are your options?
Until the new Mac Studio Lineup those options were very pricy. Very. But now imagine a world where you could have an iPhone 13 Pro or Pro Max, a Mac Studio set up and, if you get a few sponsors or subscribers, a MacBook Pro with M1 Max for the road.
By all accounts you now have a full production ensemble with the power (more powerful than Mac Pro is already the headline) to do what would have had a price of tens of thousands of dollars, closer to 20k, just a year ago.
Now it’s only slightly more than what the non-pro cost in 2021.
The tail wags the dog or does it?
The real, and obviously more complex reality, is that Apple is both leading and following the real demographics in the Pro revolution that is already afoot.
The shift from influencers using glamorous instagram photos of lavish lifestyles (fake or not) to get status has changed into video driven authenticity and art leading the way and this trend is already impacting everything.
Facebook has a TikTok account now. Instagram has shifted to video first and is trying to escape photos altogether, the ‘creativity’ element in being a content creator is off the charts and getting more competitive by the second. NFTs are still not dead and being added as a thing to mainstream apps and platforms.
So, no, Apple does not have a “Pro Problem” they are trying to tailor the solution to the market. And the solution is more pro users than ever (what used to be called ‘pro-sumer’ in a now archaic and ridiculous sounding phrase) are getting more powerful tools and at a lower than ever cost.
Sorry not to be able to do a faux Apple take-down on this time. Does Apple make mistakes? Hell yes. Just this time it is the biggest non-mistake ever, and it wold be incredulous or worse to say otherwise. Glory to the Mac Studio and ‘Pro” users everywhere.
If you can grub up the cash you will want these insanely great machines
Better sell some Crypto, perhaps all your Shiba and Dogecoin, cause the beasts are loose, beefy and pricy.
In the scheduled “unleashed” event today, broadcast virtually from Cupertino, Tim, Craig and the gang managed to surprise, not with the fully expected hardware items unveiled, but with the specs and otherworldly power of what they so aptly dubbed the Beasts.
The event was billed as being about music and creativity, and yes there were new AirPods and HomePod Minis, but without any doubt it was the incredible mac upgrades, in the form of 14” and 16” MacBook Pros that stole the show.
The format was no different than previous recent virtual events, but the details that exposed the extent and depth of the technological leap forward blew the format off it’s own hinges.
Although every spec was touted, from the screen upgrades, to endless new ports, to upgraded battery life, still the focus and excitement returned, again and again, to the Beasts: the M1 Pro and M1 Max chips and the system architecture built for them.
The animal analogy is no flight of zoological fantasy, with, at the high end, the M1 Max having 6x the speed and power of the current M1 – which already blew away reviewers and users with it’s own shocking ability to best what came before.
photo credit / apple
The party is on, but without a doubt, it is also exclusive
There are only two “downside” caveats, both kind of interrelated reverse compliments: There was no Mac Mini announcement, which is extremely sad for the great unwashed (like me!) and the prices are almost more beastly than the machines themselves.
A fully Maxxed out 16” MacBook Pro comes in at a hefty $6099, though that is with 8TB of SSD storage and 64GB of unified memory). Even a more modest configuration, dropping the SSD storage down to 4TB, while retaining the exalted 64GB unified, the toll is still $4299.
These are no everyday machines, but truly in the realm of Pro, in both specs and financial exclusivity.
And, hey, Apple has been here before, so an M1 Max based Mac Mini is likely to be delayed, if for no other reason, than to make sure that as many Pro users drop in for the whole mobile package – rather than building a budget system with money saved on 3rd party monitors and other practical cost cutting tricks.
All in all there’s an excitement in Today’s unleashing that slams into the core of any creative professional’s very being. Beastly power is tantalizingly within reach, all for a mere four to six thousand dollars… Or 1/10th of a BitCoin.
The online giant gives a leg up to hundreds of house brand and exclusive products that most people don’t know are connected to Amazon
It took Robert Gomez about five months to get his Kaffe coffee grinder to the big leagues in e-commerce: among the first three search results for “coffee grinder” on Amazon.com.
Gomez, founder of Atlanta-based consumer goods startup 4Q Brands, said he obsessively refined his photos and description, amassed reviews from happy customers, and paid Amazon $40,000 a month on advertising to boost sales, one of the elements Amazon tells sellers will increase search ranking.
Then Amazon introduced a competitor from house brand Amazon Basics and another from a brand that sells exclusively on Amazon, DR Mills.
“They ranked well right away,” Gomez said, each of them appearing among the top-three results for “coffee grinder” searches immediately. The reason, he said, was clear: “Their search ranking is high because they’re an Amazon brand.”
An investigation by The Markup found that Amazon places products from its house brands and products exclusive to the site ahead of those from competitors—even competitors with higher customer ratings and more sales, judging from the volume of reviews.
We found that knowing only whether a product was an Amazon brand or exclusive could predict in seven out of every 10 cases whether Amazon would place it first in search results. These listings are not visibly marked as “sponsored” and they are part of a grid that Amazon identifies as “search results” in the site’s source code. (We only analyzed products in that grid, ignoring modules that are strictly for advertising.)
When we analyzed star ratings and number of reviews, neither could predict much better than a coin toss which product Amazon placed first in search results.
Amazon told Congress in 2019 that its search results do not take into account whether a product is an Amazon-owned brand.
Sellers say it doesn’t seem that way to them. Gomez said Amazon’s brands have “unfair advantages” that make it harder for small merchants like him to compete” on its open marketplace. “Who bears the cost are those entrepreneurs and small businesses that don’t have the means to fight.”
The Markup found Amazon placed its Happy Belly Cinnamon Crunch cereal, with four stars and 1,010 reviews, in the number one spot ahead of cereals with better and more reviews including Cap’n Crunch (five stars, 14,069 reviews), Honey Bunches of Oats (five stars, 5,205 reviews), and Honey Nut Cheerios (five stars, 11,702 reviews). A vacuum cleaner from Amazon’s exclusive Noisz brand was placed on top, ahead of models from Bissell, Eureka, and Hoover with higher ratings and more reviews. And the Amazon-exclusive Concept 3sneaker from Skechers placed number one, four spots ahead of a similar but not exclusive to Amazon Skechers sneaker with the same star rating but 77 times more reviews.
A former Amazon employee told The Markup that the company used to give its new house brand products an unearned place at the top of search rankings when they first launched. He said the practice has since stopped.
However, we found that Amazon brands and exclusive products overall received an outsized portion of the top spot on search results, one that was far out of line with their proportion of the sample.
That’s not what shoppers expect.
In a national survey we commissioned from YouGov, only 17 percent of respondents said they assumed Amazon put its own products first. Half said they expected the first nonsponsored product on Amazon’s search results page to be the cheapest, highest rated, or bestselling.
By giving its brands top billing, Amazon is giving itself a significant leg up in sales. The first three items on the search results page get 64 percent of clicks, according to one ex-Amazon-employee-turned-consultant.
In a short, written statement, Amazon spokesperson Nell Rona said that the company does not favor its brands in search results and declined to answer any of the dozens of specific questions posed by The Markup.
She said the company identified its brands to shoppers by adding “Amazon brand” to the list of product features on the product page and sometimes to the listing title as well. We only found this to be the case in 23 percent of products in our sample that were Amazon-owned brands. She said brands that are exclusive to Amazon would not carry the disclosure because they are not owned by the company.
Invisible Tags
A signal, invisible to the public but coded into the listings, suggests that most of the Amazon brand and exclusive products that were listed first were ads. In 87 percent of cases, the listing’s source code identified them as “sponsored”—though that label isn’t shown to the public. Instead, Amazon labels the products “featured from our brands.”
Rona, the Amazon spokesperson, said the company considers “featured from our brands” listings “merchandising placements” and not “search results,” despite their presence in the search results grid. She also said they are not ads, despite the “sponsored” label in the source code. Rona said they are “clearly labeled to distinguish them from search results” but did not respond to questions about whether the company believes such disclosures were clear enough under Federal Trade Commission requirements.
Mary Engle, who retired as the FTC advertising practices associate director last year, said that what Amazon calls “merchandising” is actually advertising.
“Amazon’s placement of its own products on its own site is advertising, whether or not money changes hands,” she said. She said it would require an investigation to determine whether “featured from our brands” is sufficient disclosure under the FTC’s rules.
Bill Baer, a former assistant attorney general in charge of the antitrust division of the U.S. Department of Justice and former director of the Bureau of Competition at the FTC, said if consumers expect Amazon’s product search results to be neutral, but they are not, and the site is essentially a monopoly, that could be a violation of the FTC Act of 1914, which prohibits unfair competition and unfair or deceptive practices in commerce, or the U.S. Sherman Antirust Act, which prohibits monopolies from using their market power to harm competition.
“If basically you’ve got somebody with market power that is restraining competition both in terms of site access or where things appear on the site,” he said, “that is potentially problematic.”
Amazon’s online marketplace garners more than five times more sales than its closest online competitor, Walmart, which also allows third-party sales.
Congress is considering a package of anti-monopoly bills aimed at big tech, including the Ending Platform Monopolies Act, which would make the practice of platforms giving their brands a leg up explicitly illegal.
Amazon refers to its own brands and brands developed by others that sell exclusively on Amazon as “our brands.” They peddle everything from snack chips and vitamins to fashion and furniture.
Using public records from the U.S. Patent and Trademark Office and Amazon’s own statements, we identified more than 150 brands registered by or owned by Amazon. These include both brands with an obvious connection, such as Amazon Basics and Amazon Commercial, and those that are generally known to be owned by the company, including Kindle and Zappos. But they also include dozens more, such as Happy Belly, Daily Ritual, and Society New York, where the connection to the company is not obvious. Those are in addition to the estimated hundreds of third-party brands that are exclusive to the site.
We analyzed search results on Amazon for 3,492 popular internet product queries in January 2021 and looked closely at what Amazon placed in the first spot. In 60 percent of cases, Amazon sold this spot to an advertiser and added a public label indicating the listing was “sponsored.” Of the rest, Amazon gave half to its own brands and brands exclusive to the site, and the other half to competing brands. But Amazon brands and exclusives made up only 6 percent of all products in the sample, and competitors made up 77 percent. In short, Amazon was hogging the top spot.
In more than a quarter of searches in which Amazon gave its brands the top spot, it placed its products above competitors that had both better ratings and more reviews than the Amazon brand or exclusive product.
‘They Would Shut Us Down’
Sellers said there’s no mistaking the effect on sales of Amazon’s choices in search results.
“If the customers are not seeing [our products] in the top five offers, then it makes it really hard for us to reach customers,” said Gabriela Mekler, a Miami mom who co-founded the organizational products company Mumi in 2014.
Mumi’s top product—a set of color-coded packing cubes—struggles for visibility on Amazon, even after more than two years on the site. She said the coronavirus pandemic decimated her sales—they dropped by more than 68 percent—costing the company a hard-won “Amazon’s Choice” badge on its packing cubes.
Mumi has not placed on the first page of our search results for “packing cubes” for months. At the time of this writing, Amazon Basics took up eight spots on the first page; one was labeled “featured from our brands.” None were visibly marked “sponsored.”
“Their product will always show before yours,” Mekler said.
One Mumi product has still been selling well despite the pandemic, she said: reusable pill pouches. For now, there is no Amazon Basics pill pouch, and Mekler hopes there won’t be anytime soon.
“We’re a small company,” she said. “They would shut us down.”
The National Association of Wholesaler-Distributors, which represents more than 30,000 distributors, submitted a letter to members of Congress in July 2020, complaining that Amazon “abuses its position” to give preferential treatment to its house brands.
But when The Markup asked to speak to some of the sellers the group had quoted anonymously, NAW’s vice president of government relations, Blake Adami, demurred.
“Our members are still very hesitant to speak out against Amazon for fear of retaliation,” he said in an email, “even anonymously.”
Many sellers whose products we found were placed below Amazon products with fewer sales or ratings also declined a reporter’s request to be interviewed for this article, saying they were concerned it would negatively affect their livelihoods.
“Everybody’s so scared of Amazon,” said Paul Rafelson, executive director of the Online Merchants Guild, which represents Amazon sellers. “Their whole livelihood relies on them.”
‘This Was a Knockoff’
Some of Amazon’s competitors have accused the company of knocking off their products to sell under its house brands.
Williams Sonoma settled a lawsuit that included the claim that Amazon was copying West Elm furniture and selling it under the Amazon house brand Rivet. Allbirds co-CEO Joey Zwillinger wrote an open letter to Jeff Bezos when Amazon’s 206 Collective brand copied his company’s wool sneaker, urging Amazon to adopt Allbirds’ sustainability practices in addition to its design.
In March, Amazon Basics started selling the Everyday Sling, a camera bag with a similar design, the same name but a much lower price than a product from Peak Design.
“It wasn’t like they took some styling cues from it. This was a knockoff,” CEO Peter Dering said in an interview. The smaller company produced a parody video that now has 4.6 million views on YouTube. Within hours, Amazon changed the product’s name.
Dering said he wasn’t worried about losing sales because Peak Design mainly targets wholesalers and customers who want a high-end brand. Still, he said he found the move “highly distasteful.”
Rona, the Amazon spokesperson, said the company “did not infringe” on Allbirds’ or Peak Design’s “design rights” and “strictly prohibit[s] our employees from using nonpublic, seller-specific data to determine which store brand products to launch.”
Hard to Spot
Identifying all of Amazon’s brands and brand exclusives to the site for this investigation was cumbersome. The company does not provide a complete list. The Markup’s reporting team used various filters on the site, reviewed the U.S. Patent and Trademark Office records, and reviewed Amazon bestseller lists—but even then we likely missed some.
Consumers would have an even harder time. We found Amazon does not consistently label its brands and exclusives.
Of the products in our sample that Amazon considered “our brands,” about two in five were not labeled as such in search results nor did they carry a name that many people would understand was connected to the company, such as Amazon Basics, Kindle, or Whole Foods.
Inconsistent labeling, combined with an almost endless stream of its own private brands, leaves customers in the dark to decide whether Amazon highly ranked a particular product because it was a good buy or because it benefited the company’s bottom line.
Nine in 10 respondents to the national survey The Markup commissioned in July didn’t know that Amazon’s highest-selling house brands, apart from Amazon Basics, were owned by the company.
Even there, 24 percent of respondents could not identify Amazon Basics as an Amazon brand, and half didn’t know Amazon owned Whole Foods.
Alex Harman, competition policy advocate at Public Citizen who has studied Amazon’s marketplace, said that to him, the strategy of creating a stream of brands without a clear affiliation to Amazon feels “deceptive.”
Large brick-and-mortar retailers also have house brands. Costco has Kirkland Signature. Target has Up&Up, among others. Historically, he said, when large stores create brands they have been clearly affiliated with the store.
And Amazon’s search results are different from a store shelf.
“Unlike a retail store where you see everything on the shelf, the platform may be in a position to elevate its goods in a way that is harder to do in a retail outlet,” said Baer, the former FTC official and assistant attorney general at the Justice Department.
By creating more than a hundred trademarked brands, most without an obvious connection to the company, Amazon can preserve its reputation if one of its homegrown products flops. This happened in 2015 when customer reviews for its newly launched Amazon Elements diapers included complaints about leaks and “sagginess.” Amazon pulled the products after just seven weeks to make “design improvements.”
Stacy Mitchell, co-director of the small business advocacy group Institute for Local Self-Reliance, and a frequent Amazon critic, said that as Amazon’s brands squeeze competitors, those competitors have less money to spend on innovation—and consumers lose.
“Consumers don’t even know what’s missing,” she said.
Case in point: Brandon Fuhrmann, who runs the New York Amazon Seller Meetup. He was considering expanding his kitchenware brand into a new type of dishware. While checking trademark registrations and U.S. import logs for sellers with similar products, he realized that the majority of his competition would come from Amazon brands.
“When that happened, we realized we couldn’t even compete,” he said. He decided not to launch the product.
Rise of Amazon Brands
Amazon has continually set its sights on dizzying growth.
It launched in 1995, with the goal of becoming “Earth’s Biggest Bookstore.” Four years later, it declared its intention to become “Earth’s Biggest Selection.”
To reach this point, it took a page from rival eBay’s playbook, inviting individuals and business owners to list rare, used, and collectible items—which quickly transitioned to third parties selling mainstream, new wares on Amazon.
In 2003, Jason Boyce got a call from Amazon asking him to list his company’s basketball products on the nascent marketplace.
“We’re like, what are you talking about? You guys sell books,” he said. “What do you mean you’re selling sporting goods?”
Boyce took the plunge and his company’s basketball sales took off on Amazon.
By 2018, third-party sellers like Boyce were responsible for 58 percent of physical goods sales on Amazon. They helped boost Amazon’s North American sales by more than an order of magnitude, from $24.5 billion in 2009 to $386.1 billion in 2018.
The volume created fortunes for small businesses across the world. It also created a deep reliance on Amazon. A 2021 report by JungleScout, which provides software for Amazon sellers, found that Amazon was the only source of income for 22 percent of Amazon’s third-party sellers.
“Within two years of getting on Amazon, most of my clients, whether they want to or not, it becomes their single biggest sales channel,” said James Thomson, who was a manager at Amazon from 2007 to 2012 and now works at the e-commerce consulting firm Buy Box Experts.
And these new third-party sellers had lots of competition, eventually from Amazon itself.
Boyce said Amazon started undercutting his business, selling the same sporting goods—Spalding basketballs, for example—for less.
Unable to compete with Amazon on price for brand-name products, Boyce and his brothers launched their own brand, Harvil, in 2007, to sell sporting goods and home recreation equipment on Amazon. They figured Amazon couldn’t undercut their prices if he and his brothers owned the brand.
They had no idea Amazon was also beginning to launch its own brands and to enter into deals with companies to develop brands exclusive to the platform.
Among the first Amazon brands was Pinzon (a likely nod to the first conquistador to stumble across the Amazon River), which Amazon registered as a trademark in 2007 to sell bedding. Then came Denali for tools, and Amazon Basics for a slew of products, including household appliances and office supplies.
Sometime in 2017, Boyce was searching keywords related to his products on Amazon—”bocce ball,” “air hockey table”—when he noticed a new brand, Rally and Roar, peddling very similar products to his own. They showed up at the top of search results.
Rally and Roar is exclusive to Amazon, labeled as “our brands.” The company was moving in on his territory, again.
The speed of Amazon’s expansion of its own brands has been accelerating, according to several e-commerce and retail research firms. TJI Research counted 598 Amazon-exclusive brands in 2019. Coresight Research said Amazon brand products on the site tripled in the two years between 2018 and 2020 alone.
Amazon invites companies and individuals to join its “our brands” family through programs like Amazon Accelerator, which promises increased exposure for products sold exclusively on Amazon in exchange for extra fees, and sets a sales price if Amazon chooses to later buy the brand.
Boyce and his brothers had already been talking about getting off Amazon’s platform when they noticed Rally and Roar pop up. That settled it.
“We’re like, we’re not going to sit around and wait for Amazon to knock off the rest of our private-label products as well,” he said.
They sold the business.
A Leg Up
For years, Amazon gave items from its own brands multiple advantages when they first launched, said JT Meng, a former house brand manager at Amazon—though he said the practice has since stopped.
Employees manually applied the Amazon’s Choice label to a new Amazon brand product, even if it didn’t meet the usual criteria, he said.
And instead of starting from scratch in search results with zero reviews, sales, and stars, Meng said employees used a tactic called “search seeding” for new products, “cloning” a competing product’s search ranking and allowing the new Amazon product to appear immediately below that competitor in search results.
“We would use that for all of our products from the get-go for the first six months or longer,” he said.
Meng worked on the launch for Amazon Elements baby wipes, which he said were seeded against similar products from Huggies, Pampers, and others.
Sales spiked so quickly that his team had to stop promoting the Amazon Elements wipes so they didn’t take too much market share, he said.
Once a new house brand product was established, Meng said employees would turn off search seeding. “Without fail, your product would drop in ranking,” he said, “but the hope was that it would drop a small amount.”
By the time Meng left Amazon in 2016, he said search seeding and adding the Amazon’s Choice label to new Amazon brand products were no longer allowed.
Sellers who do try to compete with Amazon brands today said they feel compelled to pay for sponsored listings in order to get a higher result for nonsponsored listings on Amazon. On its Seller Central site, Amazon underlines to sellers how important sales are, stating that “better-selling products tend to list towards the beginning of search” and that as sales increase “so does your placement.”
“You can’t not advertise anymore,” said Boyce, who after selling his sporting goods line founded a consulting firm, Avenue7Media, which advises companies and individuals who want to sell on Amazon.
“You turn off the ads and you lose organic rank within days,” Boyce said. “It’s pay to play.”
Lots of companies are paying.
We found that inside the search results alone, 17 percent of products were paid listings. That doesn’t include entire rows of sponsored products that appear as special modules on about a third of search result pages. (Including those would roughly double the ad percentage on the first results page.)
Amazon is the third-largest seller of online advertising in the U.S., after Google and Facebook, and is growing fast. “Other” revenue, which the company says “primarily includes sales of advertising services,” jumped 52 percent from 2019 to 2020, to $21.4 billion a year.
Struggling for Visibility
“If you’re willing to spend a ton of money, you can sell a ton of product,” said Evan Patterson, vice president of business development at California-based Linco, which is one of Boyce’s clients.
The 47-year-old family-owned institution makes casters, the small wheels that attach to office chairs and industrial gear—and has a solid reputation in the offline world for premium products. It competes against a product from Amazon Commercial, among others.
It’s so well known in industrial circles that Linco’s competitors advertise against its name within Amazon’s search results, Patterson said.
Still, Linco hasn’t consistently listed on the first page of search results for “caster wheels,” despite selling on Amazon for years. It will appear on the first page for Patterson, but did not in repeated searches by The Markup.
The only thing that seems to help Linco’s search ranking, Patterson said, is to spend more money for paid listings on Amazon. The company now pays about $10,000 a month for advertising.
“Our search ranking has improved dramatically,” Patterson said.
But it still has a ways to go. When The Markup searched for “caster wheels” at the time of writing, Linco appeared in the middle of the fifth page.
With live view in Find My and ETA in Maps, iOS 15 is on a whole new level with keeping track of traveling significant others
Find My App (left) in iOS 15
In an update that is “just there” there has been an upgrade to the performance of the oft overlooked Find My app for iOS 15. In case you don’t use it, it’s the app that will help you find your iPhone or other iCloud connected device, as well as AirTags (or third-party geolocation products) and the devices they are attached to.
When you are following a person, generally with an iPhone or iPad (though, again the above additions and exceptions apply) you can click on that person’s name or icon (once they’ve allowed you to see their location (by turning on share my location in the FindMy app on their iPhone), in Find My and the their current location will show on the screen.
This is especially helpful, of course, if they are driving home from work, or on a road trip and you would like to follow along to see when they arrive, as examples. This level of intimate knowledge may not be necessary or appropriate for every contact in your address book (!) but between significant others (one obvious example) it can be incredibly useful.
One caveat, however, is that since this is a “stealth” update that “just works” your actual results may not be the same. Our video example was accomplished with two connected iPhone 13 Pro Max phones, both having 5G connectivity. Your results may vary.
With live view and in conjunction with the Maps app location tracking is now in a whole new universe
The update, which has been in a gradual roll-out since the public release of iOS 15 and upgraded in iOS 15.1 is a live feature where you can literally see the person (the icon or photo they have set) as they are driving, or even walking, and follow along with a moving map that updates in real time.
If used, for example while driving and using maps for the route, the map will update incrementally, showing the progress with a highlighted route all the way to the destination, while in FindMy there will be a second by millisecond live map showing the actual location as it changes. See the video above for the full effect!
The Maps app will also send notices and updates with an Estimated Time of Arrival (ETA) and will re-notify if the arrival time is significantly sooner or later (the exact amount that is deemed enough of a change to trigger a notification is unclear.
Just plain fun to watch, but also useful if the movements of a loved on are critical
There is also a secret, exclusive tip that we can divulge, which we stumbled on through trial and error. If you are watching someone driving, say on a freeway with little traffic, and they are moving smoothly along, but you want to see them at full speed, you can do the following:
Use a two-finger pinch-and-zoom gesture 3-4 times – the 3 or 4th gesture will zoom in to-the-max
Repeat #1 to maintain zoomed in status
Allow Find My live view to re-set to the standard zoom (medium)
Repeat as desired
Using this technique the person / car will be seen in an extreme close-up of the road (highway, freeway, etc.) and will appear to be traveling at the actual speed they currently are in relation to the zoom.
Think of it like a virtual drone that is following the car / person and then dives in close and has to keep pace to keep the subject in frame. Crazy.
In zoomed in mode it is also possible to do a one-finger-swipe in the direction of movement in order to keep the car / person in view (rather than letting them drive starlight off the edge of the iPhone screen).
The future is out there, and already here on your phone (with enough bandwidth and other possible requirements).
Increasing this feature to this degree of intensely detailed functionality may not be much more than a basic useful feature on overdrive, but applications for the future, for example the same feature but with satellite imagery, or maybe a simulated live view, could be a metaverse standard communication activity. We might all need to get used to having the ability to stay literally connected (in a virtual way) even as we hurtle through space. In a self-driving Apple Car, perhaps?
Bokeh into a corner; the coming of age for smartphone photography
Much has been said about the new camera system, and in particular, the top end iPhone 13 Pro and Pro Max versions. Cinematic mode is one new feature that has generated a lot of interest, some admiration and some confusion.
Apple marketing has not helped to clarify – the emphasis with the name and all the marketing materials and ads are jumping into the claim that this is a high-end pro replacement for prime lenses and a human focus puller. And you should make professional movies with it.
This is a valid idea, to a point, and it’s a fantastic accomplishment to have a cinematic mode at all, especially in your pocket. And, perhaps, the limitation at HD video and no 4k capability will be overcome, either in software or with the iPhone 14.
But, in reality, none of that matters. In reality this mode was absolutely necessary, with or without the autofocus “robot-focus-puller” trick.
Including the telephoto camera made the cinematic effect absolutely mandatory
So taking a small step back for a moment, let’s look at the big changes in the iPhone 13 Pro cameras compared to the iPhone 11 Pro and iPhone 12 Pro. The big change was the ultra-wide camera / lens combo along with the 3X 77mm telephoto camera / lens. In total making 6x optical zoom range possible.
It’s the 77mm that is the huge move. Why? Well, if you are a photographer and have ever worked with a prime or zoom lens of 77mm or above you will be aware of a couple of things. The size, length and weight of the lens is massive. And to duplicate that in a tiny camera module as part of a three camera array on an iPhone presents a pretty big challenge.
Obviously the size limitation makes it impossible for a “real” 77mm lens to be strapped to the back of an iPhone. And, even if the magnification was possible, what about the “look” and the quality of the image?
And what constitutes, in photographic tradition, the beauty and style that makes a long lens like a 77mm artistically desirable? Because just having the ability to get a closer view or shot of an subject without moving the camera closer is a small and relatively insignificant part of the challenge.
Bokeh because it’s beautiful and highlights the subject (often a human or animal) in the video or photo.
Now, to be clear, we are really talking about video recording, not just photos. Because the portrait mode on iPhone has been around, and improving, for years, and cinematic mode is creating similar effect and adding a new level for video.
Adding a 77mm lens, however, if it was not getting the bokeh effect in the video recording, would have been a disappointment of monumental proportions for photographers and would not have been an option.
And, good news folks, the bokeh in cinematic mode when using the 77mm lens is very usable and takes the cinematic style potential into a creative realm that is “Pro”, with or without the focus pulling tricks, and / or the panning or dolly shots with a moving camera.
Both the addition of “portrait mode” backgrounds for FaceTime video, which is a look that has become standard for YouTube videographers, and, more impressively and more importantly, the ability to shift through the lens “kit” as a feature film director would, using different focal lengths (like swapping out prime lenses on a feature film shoot) is a game changer.
However, none of this would be even remotely possible if the switch from a virtual 26mm wide angle prime lens to a virtual 77mm prime did not have some emulation of the unique qualities such as depth or field and, above all, bokeh that shifted as well.
And, thankfully this works the way a director or DP would want – not the same, of course, as a rig that has lenses that cost as much as a dozen iPhone 13 Pro Maxes, but one that is unique and able to produce beautiful, soulful and human effects that are a computationally assisted approximation. That look, or at least something with a similar feel, is akin to what has inspired generations of filmmakers to love what a 77mm or 85mm or even a 100mm (my personal favorite) does for a human subject in the wild.
It is now possible to produce images that have the convenience of an iPhone and the creative mix of styles that could previously only be found in a full professional kit with multiple prime lenses, and that is something that will change and impact the quality and style of everything we watch, particularly in production areas where million dollar kits are not an option.
In what has become a monthly Netflix ritual, some great films have just hours left for you to stream them
As is customary when each month comes to a close Netflix is saying “out with the old, in with the new”. There are many new and exciting titles premiering in the Fall months, including October, before that though, the streaming platform is giving viewers a last call to watch some classic movies.
The large list of films and series going out and becoming unavailable is a long one. As of Thursday, September 30th at midnight PT (so dramatic!) no less than 24 items will cease to be available to stream on the Platform.
While some films might be available on other platforms, and they might one day return to Netflix, it is often the case that they switch to a pay-to-pay status during the time that Netflix removes them from its catalog.
In addition to the movies about to disappear there are film “sequel groups” such as Kung Fu Panda 1 & 2, three Austin Powers movies: Austin Powers in Goldmember, Austin Powers: International Man of Mystery, Austin Powers: The Spy Who Shagged Me, Karate Kid and Karate Kid II & III as well as Star Trek Seasons 1-3, Star Trek: Enterprise Seasons 1-4 and Star Trek Voyager Seasons 1-7!
While many of these big-time sequel franchises are so well known that you might have already seen them all, the two films that we are featuring, though huge hits in the day, are unique & special and, if you have not seen them or want to revisit, we highly recommend that you go for it now, before Netflix retires them indefinitely.
These “double-view” films are great enough to see again…
Watch “Boogie Nights” one of Paul Thomas Anderson’s classics. This movie stars Mark Wahlberg, Burt Reynolds, Heather Graham, Julianne Moore and John C. Reilly.
Or the Oscar-winning drama “The Pianist” directed by Roman Polanski. Adrien Brody stars as Wladyslaw Szpillman, a Jewish pianist that was confined to the Warsaw Ghetto and later forced into hiding as the Nazi’s invaded Poland.
Leaving Netflix this Thursday at Midnight:
Air Force One Austin Powers in Goldmember Austin Powers: International Man of Mystery Austin Powers: The Spy Who Shagged Me Boogie Nights Cradle 2 the Grave Evil, Season 1 Fools Rush In Insidious The Karate Kid The Karate Kid Part II The Karate Kid Part III Kung Fu Panda Kung Fu Panda 2 No Strings Attached The Pianist Prom Night The Queen Star Trek Star Trek: Enterprise, Seasons 1-4 Star Trek, Seasons 1-3 Star Trek: Voyager, Seasons 1-7 The Unicorn, Season 1 Why Do Fools Fall in Love
Above: Photo Collage / Lynxotic / J. Flavia / Unsplash
Ear related! 2nd best and more are also interesting
With so many new features on the iPhone 13 Pro models, and with so many of them made possible by iOS 15, the A15 bionic chip, the 16-core Neural Engine, which performs up to 15.8 trillion operations per second, and power features like Cinematic Mode and Smart HDR 4, machine learning and other hard to explain facets of the overall experiential upgrade, sound playback (and recording) are often barely mentioned, it seems.
Ever since there was the biggest Apple success story near the turn of the century there has been a special relationship between the fruit company and music / sound. I’m talking, of course, about the iPod.
Long before the iPhone was even a rumor, the iPod was a huge success, taking over the mp3 player market and, with the iTunes store for music downloads, launching the software and services division, for all practical purposes.
It’s hard to imagine now, but there was doubt that Apple could make it in the competitive cell phone market, with behemoths like Nokia and Blackberry so well established. It was the iPod’s success that made it seem plausible.
There was one thing that the iPod never had, however; speakers. And even the recent iPhones, with speakers for voice and music, if you didn’t use your AirPods for that, had speaker and sound quality that was not on the quality level of the larger iPads.
With a much larger area to hide speakers, the iPad was always an obvious choice for watching movies and listening “out loud” via the built in speaker system. With an iPad pro that could be pretty spectacular with a relatively full frequency spectrum and, more recently via software upgrades, spatial audio.
With iPhone 13 Pro models the audio barrier has finally been shattered
In a tiny, nearly forgotten passage at the very end of a list of new specs and enhancements in the iPhone 13 line, Apple adds one more thing; a stereo speaker at the top where the notch is located and a second stereo speaker at the bottom next to the Lightning port.
What it doesn’t mention is the improvement in the sound quality. Like so many features in the newer generation of devices and software, this unassuming, seemingly simple statement is just the tip of the iceberg and does not divulge what’s really going on.
Once more a combination of all the recent software and hardware upgrades combine to produce an experience that goes beyond what you could expect with these tiny, nearly invisible, speakers.
First, the two stereo speaker sets are, sound wise, equal in quality. So when you are watching a movie in landscape mode there is a distinct stereo effect. This is enhanced by spatial audio and dolby atmos depending on your set up.
The actual experience is noticeably “iPad like” and in some ways even goes beyond. Having the phone relatively near you, due to its size, and listening to a high quality movie score, there’s a feeling that your phone has morphed into a personal theater – as long as you can let the sound out into your local environment.
Try “SharePlay”, once it’s live in iOS 15.1, or just manually sync with your partner, assuming you each have a new iPhone 13 (!) and you will get a glorious room filling surround experience from the 4x stereo output (8 speakers?!) into the room.
And the mysterious mics also hidden in multiple places, are also a big upgrade – the seem to switch roles for video, calls etc and maximize the audio quality in live recording situations.
Apple’s software and service bundles and ambitions are driving hardware and iOS upgrades
As jubilant as this may sound, there is also an ulterior motive lurking. Some of the audio features work best (or at all) with an Apple Music subscription. And having more subscriptions, Apple TV, Apple News, Apple Music, iCloud Extra Storage, along connected devices, with so many available, it becomes an ecosystem of plenty for Apple, already the largest company by market cap.
On the optimistic side there’s always Apple One Premiere, the top of the line for bundled services (see below) and looking more and more like a steal at $29.95 per month.
Perhaps, one day not to far away, there will be a Apple One Premiere plan that also includes all Apple devices and you just trade them in every two years (every year?) or maybe you never own them at all?
The way the upgrades in hardware, software and the rest are becoming more interdependent and how crazy it already is to upgrade various devices (assuming you have more than one or two) yearly or bi-annually it’s an interesting idea to try and imagine.
And with an Apple Car perhaps on the way (self driving and outfitted with all the rest of the tech and service bundles) this could be a whole-house, whole-office (will there still be offices?) all transport bundle too. Apple haters will be in trouble, and have to move to Google Island, but otherwise, hey, why not?
Apple One Premiere example package:
Speakers after tear down by iFixit:
credit: iFixit
Audio Playback
Audio formats supported: AAC‑LC, HE‑AAC, HE‑AAC v2, Protected AAC, MP3, Linear PCM, Apple Lossless, FLAC, Dolby Digital (AC‑3), Dolby Digital Plus (E‑AC‑3), Dolby Atmos, and Audible (formats 2, 3, 4, Audible Enhanced Audio, AAX, and AAX+)
Spatial audio playback
User‑configurable maximum volume limit
Video Playback
Video formats supported: HEVC, H.264, MPEG‑4 Part 2, and Motion JPEG
HDR with Dolby Vision, HDR10, and HLG
Up to 4K HDR AirPlay for mirroring, photos, and video out to Apple TV (2nd generation or later) or AirPlay 2–enabled smart TV
Video mirroring and video out support: Up to 1080p through Lightning Digital AV Adapter and Lightning to VGA Adapter (adapters sold separately)9
Upgrades for hard and software, though groundbreaking and exciting, do have limitations and problems
The new upgrades for iOS 15, iPad OS 15, mac OS 12 Monterey and the rest are in many ways amazing, feature filled wonders, as we’ve discussed at every opportunity. The multi-year transition to a more unified system across all apple devices is underway and we are big supporters of the benefits.
However, nothing is perfect, and particularly in the early days it is to be expected that glitches and strange twists and turns in the journey can disappoint and confuse along the way.
Below we’ve outlined a few.
Various less than perfect ideas and execution in the OS software
Some issues are not really issues at all but things that people just don’t like. One example is the move of the address bar on safari in iOS 15 to the bottom. Many people had trouble getting used to this so a button was added to move it back to the top.
Other glitches include a false warning that you are out of storage space. Others have reported a reduction in perceived (if not real) battery life. Although these are minor annoyances and will be fixed with future updates, such as iOS 15.1 due any minute now, they show that this bug hunting is, unfortunately part of the process of any upgrade, much less a huge and important one like iOS 15.
There are also specific limitations though that should be mentioned about the iPhone 13 Pro camera system.
This issues are less bugs or errors and just limitations that may, or may not, be improved at a later date.
The new high end Pro camera system for the iPhone 13 Pro series is a major upgrade that has so many features and new capabilities that it is hard to even list them all, let alone illuminate the multitude of options and enhancements that they create.
On the obvious down side, however, a few things have jumped out at users now that these phones are in the wild.
Cinematic mode only works (currently) in 1080p. This is a serious limitation, since the whole idea of “Pro” is 4k and above. Many even go so far as to say that 1080p aka HD is no longer the standard for video and even obsolete. While there are rumors that this could get a software upgrade, perhaps even before the next iPhone model next fall, but it is not at all clear if, or when, that might happen.
This limitation is a fairly serious one, since an entire project would have to be shot at 1080p HD rather than 4k to make any use at all of the beautiful and fascinating rack-focus effects available in cinematic mode.
Less and issue but often mentioned is the inability to shoot 4k slow motion footage.
The lack of slo-mo at any resolution above 1080p is also something that has surprised aficionados. There is an option for 1080p at 240 fps, but unless you are shooting ultra high speed action that is not a hugely useful setting.
It seems odd, since a large part of the limitation is likely the large amount of data required to make this happen at 4k but there is a silver-lining here that few have mentioned in recent articles decrying the lack of 4k slow-mo options.
Since the system is already capable of shooting 4k at 60fps, and a final project setting for editing could be 4k at 30 or even 24fps, the 4k 60fps could be seen as a double speed slo-mo setting for a 4k video projects shot at 30fps for standard and 60fps for footage to be slowed to 30fps for the 1/2 speed slo-mo effect.
In the feature film 35mm celluloid days this was a very common and useful way to get slow-mo without eating up tons of expensive film stock.
Also, shooting at 4k 60fps for a 4k 24fps project would yield a 1.5 ratio of frame rate, giving an even more extreme slow-mo effect. For most slow motion effects 1 to 1.5x speed in-camera for later playback at the project rate is more than adequate.
The 120fps rate, since the top frame rate at 4k is 60fps, is, indeed, double which, as stated above, standard.
Therefore, for all practical purposes, there is already a way to produce beautiful 4k slow motion effects in a 30fps or 24fps project and have those be in camera pristine slo-mo and not the less desirable edit-only EFX.
Summing up, even with glitches and minor disappointments, it’s a beautiful world and now we just have to shoot it
If no more serious glitches or known issues pop up during the transition from iOS 14 to iOS 15, and iPhone 12 Pro to iPhone 13 Pro, we can be satisfied that this is a monumental job well done by the gang at Apple.
Though there are a lot of shortcomings that we may perceive in the new world topping combo-pack; iPhone 13 Pro Max running iOS 15.1, these are when compared to far more costly and cumbersome alternatives, or simply, when compared to our wildest dreams. Those will have to wait a few years, in all likelihood.
Human greed is a powerful thing. When given a photographic system that even attempts to approximate a profession system based on prime and zoom lenses and accessories, there’s a tendency to want it all, right now!
Of course, instead, what we get is an amazing extension of the iPhone photo tradition – taken up a bunch of notches at once. The computational enhancements are incredible and will only get better – in many cases without a new phone as they are based on AI and machine learning, which as the name implies, are continually improving while you sleep.
It is also the reason why real lenses and traditional DLSR cameras still have an important use and value.
The new system unveiled with the iPhone 13 pro is revolutionary precisely because of the potential for people to create new visual expressions and ways of communicating.
These photographic traditions and the efforts that were made in the design to emulate them are important and valuable. However, the future will benefit from the spontaneous and new ways that people will decide to use this evolving system and the current extensions of our eyes, ears and minds….
The cameras are at the center of what makes an iPhone 13 a Pro investment
Direct hands on experience with something as complex and interesting as the new iPhone 13 Pro Max is invaluable for a useful assessment. After a few days and also taking into account some observations of others I will attempt to shed light on the state of the art of iPhone as of September 2021.
Comparing this iteration of iPhone with the previous versions is meaningful for buying decisions, but it must also be compared based on what it can do for a professional that has a need for a higher grade of gadget.
Judging and comparing the machine as a whole is also necessary, since the cameras are not cameras at all be just one part of an integrated system of visual (and audio!) production tools.
Big changes that begat others and on the circle goes
The first thing I noticed, out of the box was the sheer size of the 13 Pro Max, particularly compared to the 11 Pro Max, which was my previous workhorse. From photos I had gathered that the three cameras stuck out more and, yet they do, so much so that it is almost comical.
If you brave the world sans case and put this monster in your the back pocket of your loose fitting jeans, the bulge from the cameras will feel like you are doing something crazy, as it is as if they are rubbing against anything they touch, continuously.
That’s not all about the physical size, though. Looking at the diameter of the three circles (lenses) they appear significantly larger. Believe me, they are. Since the 11 Pro max and the 12 Pro Max have the same size triple camera layout (spec upgrades notwithstanding) this is an immediate and obvious change.
Above: Photo / Lynxotic
The increased size and weight of the camera itself is noticeable, more than I expected. The screen appears far larger due to the new specs and it is a bit of a shock at first, but the level of quality is the biggest and most noticeable feature.
The design logic has an implied history that jumps out once you start to use the camera system.
The changes to the three cameras are significant. After two years of using the 2019 11 Pro Max the framing options, based on the three lenses is a complete new experience.
The ultra wide 13mm equivalent is a bit of a bold and crazy choice. If I was ordering a set of lenses for a music video shoot the ultra wide might go as far as 11mm (very wide!) but that is basically an EFX look and causes an almost fish-eye look.
The 13mm is literally as wide as you can get without getting into potential “clown” territory, which is fun but not usable for a non-EFX composition.
What is odd, in a way, is that the “main” lens at 26mm equivalent is still very wide meaning that the standard 40mm equivalent, which was always considered the closest to a neutral look, is absent here.
Similarly, the telephoto lens at a 77mm equivalent is exactly the same type of choice – once again in my kit this would have been a 100mm for a deep bokeh and a noticeable sweet spot that is ultra-flattering for close ups and head shots.
The 77mm, therefore, is a long enough lens to get the magnification and emulate the look of a telephoto style. But wait, no glass no bokeh.
Both the 13 Pro and 13 Pro Max have the same sensors, optics, stabilization and features. The three cameras in the Pro models span a 6x optical focal length range.
This is where the logic of the design and how the system works, as a whole, begins to get deep.
Once you have made the commitment to not only extend the range of the entire optical focal length range to 6x the differences between a glass & steel 77mm prime lens and a “cell phone camera” must be addressed.
The 77mm requires the bokeh and relatively narrow in-focus range of a “real” telephoto lens is the stylized creative uses that a full kit of prime lenses makes possible is to be achieved.
This is addressed with the already present portrait mode – with enhanced functionality made possible by the A15 chip, the machine learning, AI and neural network – in other words software and computational assists.
And for video, cinematic mode is an absolute must – since the same bokeh effect and stylized effects are needed and desired for video.
All of this does not include the macro effects that effectively extend the range into the nearly microscopic. This feature requires a whole article, which you can check out here.
Getting to a full photographic system in your pocket, and beyond.
Once the effects and artifacts of the 77mm style glass prime lens have been added to the mix, emulated things get more interesting.
Since the bokeh and artifacts in the cinematic mode for video are computational and not photographic, they are stored separately and can be altered after the fact, just like has been the case with portrait mode all along.
This is a big deal in one way, since it could never be conceived of with traditional lenses and cameras. It also, however, one more variable to consider when putting together a large batch of footage for a project. This adds a new layer of creative flexibility, and choices to contend with.
Further, since the long lens stylizations are a byproduct of and influenced by focus settings, that has to be in the mix also. That produced the need for the cinematic mode which you can think of as a slightly stoned robot focus puller. who is also a little bit psychic.
The first robot camera assistant is already in the box when your phone arrives
Let me explain…. A real life focus puller (doing rack focus settings) in real life would function roughly as follows:
A shot is planned that requires a focus pull from one subject to another – this could be a close shot of a face panning to another face, or a close up that refocuses from the foreground to the background, for example. The focus must also factor in any movement of the camera / dolly.
The two desired subject distances are measured (using a tape measure) and the focus settings noted. In complex shots this can be multiple focus settings and a particular speed of the “rack pull” from one to the next.
Often such complex focus / dolly set ups must be rehearsed multi times just for the focus puller – so that his error does not ruin a perfect take when, for example, the actors get their best performances.
So, in the robot world practice is also good – and a plan is almost essential, but the virtual focus puller will go with the flow, and try to anticipate and predict what you want him to focus on in real time as you shoot.
This is pretty incredible and also, much like autocorrect typing, sometimes very successful and sometimes comical in the outcome. What is tricky is how to get the robot puller to know what you are trying to have as a subject if it is not a persons head or face.
Also, if the action is fast or if you are shooting something that has no pre-determined outcome or script, like a political protest or a sporting event, you will get somewhat random results.
This makes the name apt, since cinematic also implies a movie with a plot and a script.
Conclusions and a few known limitations and caveats
Human greed is a powerful thing. When given a photographic system that even attempts to approximate a profession system based on prime and zoom lenses and accessories, there’s a tendency to want it all, right now!
Of course, instead, what we get is an amazing extension of the iPhone photo tradition – taken up a bunch of notches at once. The computational enhancements are incredible and will only get better – in many cases without a new phone as they are based on AI and machine learning, which as the name implies, are continually improving while you sleep.
There are specific limitations though that should be mentioned about the iPhone 13 Pro camera system.
Cinematic mode only works (currently) in 1080p. This is a serious limitation, since the whole idea of Pro is 4k and above. There are rumors that this could get a software upgrade during the year but it is not clear if or when that will happen.
Along with the lack of slo-mo at any resolution above 1080p there is a lot of disappointment in this issue. It is the reality of how difficult the computational “assist” really is to achieve that makes this a big step that is still in the future.
It is also the reason why real lenses and traditional DLSR cameras still have an important use and value.
The new system unveiled with the iPhone 13 pro is revolutionary precisely because of the potential for people to create new visual expressions and ways of communicating.
These photographic traditions and the efforts that were made in the design to emulate them are important and valuable. However, the future will benefit from the spontaneous and new ways that people will decide to use this evolving system and the current extensions of our eyes, ears and minds….
The new Os’s are free and will be adopted fast if recent past is a guide
Apple has had a fairly predictable cycle for new iPhone releases and the yearly, free, software upgrades. If you use your apple devices for business or WFH like many, this ritual can be excruciating since you already know you will have to get your hands on the best new gadgets.
Nevertheless, with sky high prices for the best devices not going away, choosing when exactly to upgrade which devices can be a tricky process requiring skill, cunning and some serious bucks.
A lot of us see the iphone top-of-the-line product as a must upgrade either every cycle or every-other year if budgets are tight (and some years do seem like “off” years).
For iPads, various mac machines, Apple Watch, Apple TV and so on, there is more leeway and potential confusion. And for mac, there are times (like now!) when we all know the next iteration of various models (macbook Pro, mac mini, mac pro, iMac 27” +) are on the way but there is the unknown factor of what to pick and when-the-heck it can be ordered and shipped.
We all know there is a chip shortage, and with the Apple Silicon M1 potentially being upgraded for a slew of machines to the M1X, M2 or M2X as various rumors have discussed, the timeline is very uncertain.
The best things in life are free, software edition
All this leads us to the good, even very good, if obvious, news. iOS 15, iPadOS 15 and macOS Monterey have been in public beta for some time now and, if history is a guide in this case, should be released publicly soon after the Apple Fall Event announcements on September 14th, regardless of what hardware is coming down the pike, or in what particular order.
Generally the hard date for the new OS systems to be public available is the date that any new hardware, always optimized for the new OS, hits the street and becomes deliverable.
Sometimes certain iPhone models, such as the very high end Pro Max, etc., are delayed, but whichever model ships first that device should also be shipped with the Golden Master of the new operating system, iOS 15 in this case.
This is not 100% guaranteed, as nothing in like and Apple releases is 100%, but this looks extremely likely. Therefore we could and should see the new iOS and macOS going live publicly soon, possibly this week.
What to watch our for and expect, besides great new features and work-flows
Often in the past, a “Golden Master” release has been followed within a day or two with an update patching issues that arise once a mass “test” has revealed flaws and weaknesses in the initial public version.
This is nothing to worry about, as per past experiences, but if you are someone that gets easily annoyed by constantly updating, you could wait a week or so to bypass these intermediate “patch fix” versions.
Also, since with Apple, as opposed to Android, the adoption rate for people to upgrade quickly to the newest versions of the OS is extremely high there will be a sea change in the air. That means that within a few weeks up to a billion devices, or more, could be running the newest OS systems across all the various devices in the wild.
This is great news, because some of the best features in all the new software upgrades function best with various devices within an iCloud account or family group and, in some cases, between two devices anywhere interacting, as long as they both have the newest systems.
The best new features are only going to get better after the launch, more so even than usual; here’s why
During our tests of the various systems, first in the developer-only phase and then in the more recent public beta, one thing was a small annoyance that, after the full launch, will instead become a huge plus.
When operating within a company, for example, and in some cases with multiple devices on the same iCloud account, there have been a lot of glitches related to how the Big Sur devices interact with the macOS Monterey devices, or an iPhone with iOS 14 and one with iOS 15 function in tandem.
This is because, more so than in any previous upgrade cycle, this system focuses on virtually every built in app that is bundled with the OS, like photos, mail, messages, notes, FaceTime, reminders, calendar, contacts, voice memos, etc, etc, etc.
There are so many, with so many upgrades it is hard to make a list, as above, of what they are all called and what they do. In the best Apple fashion, they “just work” and we tend to take them for granted.
In case you ever wanted to know the complete list (for iOS 15) we have added it at the bottom of this post.
These apps are pretty much all getting big upgrades in iOS 15, along with a similar situation happening for iPadOS 15 and macOS Monterey, TVOS, WatchOS etc. The difference this time is that they are being actively designed to become more and more interoperable and interactive between devices and system software types.
The big picture is extreme big, much wild, and will be quite a ride…
This is a huge push that will go on for years. We call it the Apple System Singularity. And it is a big deal!
It will, ultimately, create a kind of seamless clarity of function between your devices, particularly the mobile or semi-mobil variety, such as iPhones and iPads, and the slightly less mobile (laptops, desktops) of the macOS variety.
Meaning that the ultimate transition that is being made possible through the switch to Apple Silicon and that a whole new concept philosophy and structure of the device hardware and software. And it’s all being created via the interaction and potential synergies coming available and these are being maximized during the process.
All of this is not to mention machine learning, neural networks, A.I. and all the interactive hardware and software upgrades that are now nearly continuous and happening without a user to intervene.
An example of this is in the photos app where various library functions, a.i. object and facial recognition, search cataloguing, etc. are continuous while you sleep. Another example is how iCloud manages data and storage across your devices regardless of geography or proximity 24/7/365.
Welcome to the first phase of this with the first devices incorporating Apple Silicon across all product lines being harmonized more and more via, guess what, the free system upgrades.
These upgrades will yield maximum fruit in the short term after the world wide population of devices adopts the new systems, and longer term, as more and more devices out of the total are already using and maximizing performance and features by having Apple Silicon and other associated hardware & software upgrades under the hood.
Rest assured, while this sounds complicated, and there will be glitches, the transition starting this fall, and over the life of iOS15, iPadOS15 and macOS Monterey (around a year as usual!) will be one of continuous change, improvement and discovery, unlike any you have seen in the history of Apple.
Version rapidly approaches Golden Master ahead of possible September iPhone 13 release event
Today those participating in the iOS 15 public beta program are able to update (again), this time to beta 8. This beta process is a “live” test of all the new features, indeed when participating in the program many features change and evolve and, of course, bugs are not infrequent.
As we get nearer and nearer to the launch of this year’s iPhone model, apparently to be dubbed “iPhone 13” the iOS 15 beta versions become more stable and eventually, usually coinciding with the event where the new iPhone model is announced, the Golden Master is reached – which becomes the first public release version.
The first iteration of the public release is often short lived, as the beta test phase almost never gets rid of all the bugs and various features and security patches and other urgent updates are often needed.
For this reason the 2nd or third public release is often the one many experts recommend for those upgrading.
Naturally, though the new phone models will be shipped with iOS 15 already installed, once the phones actually ship of course, which can vary in delay from the launch / announcement at the upcoming September event.
Nevertheless, most older iPhones will benefit from this upgrade, more than a little, and once the release is public a free upgrade will be available to the more than 1 billion users already in possession of an iPhone from previous releases.
Unexpected and Explosive Rumors Emerge as September Launch Dates Loom
Several new stories, based on rumors but from credible sources, indicated that both short and longer term some unexpected twists could be coming out at Apple. The first was reported in 9to5 Mac where they quoted renown source Ming-Chi Kuo saying that the iPhone 13 will include a feature that would allow the device to make calls and send messages without 4G/5G coverage. This would be accomplished via a new low-earth-orbit (LEO) satellite communication mode.
This idea appears to be extrapolated from the fact (unconfirmed) that the iPhone 13 will use customized version of the Qualcomm X60 baseband modem chip, and this will allow the possibility of communications over LEO satellite networks.
The famous analyst also believes that Apple will most likely partner with Globalstar, a LEO Sat company associated with Qualcomm, to provide satellite support.
Further, Kuo intimated that this type of feature would also, eventually, be included in other products such as the upcoming Apple AR headset, the Apple Car and other Internet-of-Things accessories.
This, while a huge revelation if true, both regarding to the timing, with the iPhone 13 almost certainly being announced in September, and regarding the implications for the future of, well, everything, creates more fascinating questions than it answers.
First, is how the “pre-loading” of the LEOSAT capability would work, with what partner constellations (Starlink, etc.) or even with an as yet wild rumor of a network to be built by Apple itself.
Further, if this would eventually be a full connectivity option or just a voice and message only service (plus FaceTime?), at least initially.
Pure Speculation, Theoretical Observations and Tantalizing Conjecture…
Added to all this was a second rumor, somewhat less solid but nevertheless interesting, that the long rumored Apple Car is, potentially, ready to be revealed (at least as a concept and announced and confirmed publicly) before the end of 2021 (!).
The source for this is an interview in Reuters with Akira Yoshino, the inventor of the first safe, production-viable lithium-ion battery. In the interview he mentioned Apple, Tesla and hinted at big things, particularly long term from Apple.
Here is the juiciest passage:
Reuters: What else should we know about the future of mobility?
Yoshino: Right now, the auto industry is thinking about how to invest in the future of mobility. At the same time, the IT industry is also thinking about the future of mobility. Somewhere, sometime, with the auto industry and the IT industry, there is going to be some kind of convergence for the future of mobility. Tesla has their own independent strategy. The one to look out for is Apple. What will they do? I think they may announce something soon. And what kind of car would they announce? What kind of battery? They probably want to get in around 2025. If they do that, I think they have to announce something by the end of this year. That’s just my own personal hypothesis.
Convergence for the future of mobility has been something that ties together all of Apple’s products including the as yet murky Apple Car plans. These various complimentary rumors logically lead to the even more mysterious idea that Apple could be working already to tie together the ubiquitous and all pervasive access to the internet – 4G/5G, wi-fi, LEOSAT networks, and ultimately all Apple products with the Apple Car as a mobile station (driving autonomously of course). That’d be convergence, all right.
And wow, taking this one giant step further, there has been a little known, highly speculative rumor that Apple, ultimately, has plans to build (launch?) it’s own satellite network.
Naturally, Starlink and others are already building-out, so this is somewhat of a moot point, but based on Apple’s penchant for owning the “whole widget” and squeezing all possible from any synergies, it does make total sense as a long term projection.
The biggest, mind-blowing, aspect of that potential scenario would be the “walled garden” that would include all current devices plus a car (!) and the idea that anywhere on earth connectivity would be always available to the entire system. Oh, and powered by sustainable energy.
It’s that’s not a utopian fantasy (for Apple fans at least) it’s hard to say what would be!
Potential launch dates teases Apple customers as September anticipation builds
According to claims found on the Chinese e-commerce site IT Home, Apple may have plans to launch its iPhone 13 (all models including mini, pro and pro max) starting on September 17 and the next generation AirPods on September 30.
The dates are totally speculative, other earlier dates have also been floated, and there have yet to be any official confirmations of launch dates from the company. The two separate September product launch dates could also align with previous rumors that Apple will hold up to 3 events in the same month.
However Apple has traditionally released new products starting in September so the timeline could be true. In previous years, Apple has held events on September 7, 14, and 21.
Version rapidly approaches Golden Master ahead of possible September iPhone 13 release event
Today those participating in the iOS 15 public beta program are able to update (again), this time to beta 7. This beta process is a “live” test of all the new features, indeed when participating in the program many features change and evolve and, of course, bugs are not infrequent.
As we get nearer and nearer to the launch of this year’s iPhone model, apparently to be dubbed “iPhone 13” the iOS 15 beta versions become more stable and eventually, usually coinciding with the event where the new iPhone model is announced, the Golden Master is reached – which becomes the first public release version.
The first iteration of the public release is often short lived, as the beta test phase almost never gets rid of all the bugs and various features and security patches and other urgent updates are often needed.
For this reason the 2nd or third public release is often the one many experts recommend for those upgrading.
Naturally, though the new phone models will be shipped with iOS 15 already installed, once the phones actually ship of course, which can vary in delay from the launch / announcement at the upcoming September event.
Nevertheless, most older iPhones will benefit from this upgrade, more than a little, and once the release is public a free upgrade will be available to the more than 1 billion users already in possession of an iPhone from previous releases.
New Braided Solo Loop & Pride Edition Nike Sport Loop announced via Apple Newsroom
Apple first launched the Apple Watch Pride Edition in 2016. The company’s unique bands have been a visible illustration of the ways in which Apple supports, and is proudly made up of members of the LGBTQ+ community. On on May 17th, 2021, the New Braided Solo Loop and announced with the subheading that it “represents the breadth of LGBTQ+ communities and experiences”.
The reactions on twitter were all over the map, to say the least. Many were sniping about the high price of the special band. Others seems to just be sniping as anti-Apple folks will do, but there were also plenty of defenders of the empire and Tim Cook himself.
Some of the criticism, sad and hilarious at the same time, was from people knocking Tim Cook as a presumably “straight-white-male” and defenders felt the need to remind them in a reply that he himself, is in fact publicly gay, giving him a different perspective on the LGBTQ+ movement and it’s importance overall.
“Apple's commitment to support the ongoing work toward equality.” More like, “ Apple's commitment to support the ongoing work toward fill up our pockets” Give the money made to a charity, then we talk.
There also seemed to be a lot of confusion over finances. The fact that there were associated donations to charities and pro-LGBTQ+ orgs seemed to be widely misunderstood or not recognized by would-be detractors. Again there were defenders who came to the aid of the reading-impaired:
There are obviously further questions people can ask about how much of the money goes to LGBT+ supporting organizations, or whether the organizations are the correct ones to support or whether there are better ways to support people.
Another aspect of the special product launch was the timing: “On International Day Against Homophobia, Transphobia, and Biphobia (IDAHOBIT), Apple debuts the new Apple Watch Pride Edition band and dynamic watch face, both of which incorporate a broader set of colors inspired by multiple Pride flags that have represented the diverse LGBTQ+ community throughout its rich history.”
In case the explanatory text above was not 100% clear the following is also spelled out in the Apple press release:
Apple donates all the proceeds to International Lesbian, Gay, Bisexual, Trans and Intersex Association (IGLA), The Trevor Project, and LGBT+ youth charity GLSEN.
The 2021 edition of the Apple Watch Pride Edition Braided Solo Loop includes black and brown strips that symbolize Black and Latinx communities, in addition to those who have passed away from or are living with HIV/AIDS.
The light blue, pink, and white stripes represent transgender and nonbinary individuals.
Cook, who in 2014 became the first chief executive of a Fortune 500 company to publicly come out as gay, also added the following:
Black, Brown and transgender activists have always been at the heart of the LGBTQ+ movement. The new Apple Watch Pride Edition Braided Solo Loop honors their legacy and reaffirms Apple’s commitment to support the ongoing work toward equality.
Tim Cook / Twitter
Thanks for the visibility and for taking actions, so proud to have you on the LGBTTTQIA+ community 🏳️🌈🏳️⚧️
The plot for Netflix’s newest original series, “Jupiter’s Legacy” is comprised of eight episodes is based off Mark Millar’s comic book series of the same name, originally published in 2013. The original comic book, with 5 issues printed, consisted of the plot of which spanned decades and centered around the world’s first generation of superheroes and their children, with the expectation their offspring would carry out in their parents’ legacy.
The series stars Josh Duhamel, Leslie Bibb, Ben Daniels, Elena Kampouris, Andrew Horton, Mike Wade, and Matt Lanter. Executive producers include Millar, Quitely, Lorenzo Di Bonaventura, Dan McDermott, Steven S. DeKnight, James Middleton, and Sang Kyu Kim.
“Jupiter’s Legacy” will be Netflix’s latest venture build another mega-hit original franchise – maybe even following in the footsteps of “Stranger Things” and “The Umbrella Academy”. Comic book adaptions already have built-in fan bases so the appeal is definitely there and Netflix plans to bank on it.
Millar has a long history of his comics being adapted to the big screen. Some of which include: “Kick-Ass” and “Kick-Ass 2” films, which released in 2010 and 2013, respectively, the four “Kingsman” films, the latest of which is set for premiere later this year in August. As well as the more popular titles like the “Fantastic Four”, “Captain America: Civil War” and the“Logan” films.
Netflix acquired Mark Millar’s comic-book publisher Millarworld in 2017 so there are much more Millar adaptions in store for the streaming platform for future release. Some other series that are still currently in delvelopment include “The Magic Order”, “American Jesus”, and “Super Crooks”.
Check out the trailer for “Jupiter’s Legacy” below. The show debuts May 7 on Netflix.
Possible Pro Display XDR-like Screen Real estate up to 32”
Well known and previously credible Apple leak-meister l0vetodream added credence to the wildly rumored concept that a high-end newly designed iMac will feature a “really big” screen, larger than the current max for iMac of 27 inches (5k).
With the iMac Pro already out of production and only the “standard” 21.5 inch and 27 inch models remaining an update, definitely this year, is an obvious prediction.
However, since the iMac Pro itself never had an option for a larger higher resolution screen, and in the mean time the $5 to $6 thousand 32 inch 6k Pro Display XDR setting the standard for ultra large high quality screen design it is also not unlikely that some of the technology of that product could trickle down into a high end iMac without adding the cost of such a colossus.
Above: 6k Pro Display XDR Credit: Apple
Further, there’s a slightly less credible but interesting rumor out regarding a new iPhone design based on the “cheese grater” style of the new Mac Pro and Pro Display. Though a bit mind-blowing to imagine, a matching set of gear with cheese grater styling for my iPhone 13 Pro, and a new high end iMac is a bizarre pleasant (but perhaps a bit macho) daydream.
It’s not likely that this new machine would surface as soon as WWDC 2021 but, it is not entirely off the table either (nothing is out of the question with Apple’s secrecy history)
Since the iMac outward design has not had a total makeover since 2012 (!) the possibility (probability?) of a new, higher end, iMac with new styling (perhaps with bezels and edge styling like the iPad pro of late), faster, upgraded performance (M2?) and a bigger and better screen than the current 27 inch model would be just fine, thank you.
As big a splash as last year? Predictions are affirmative
Apple revealed its schedule for this year’s annual Worldwide Developers Conference (WWDC). To take place in an all online format on June 7th through 11th there will be a large audience due to the unlimited size of the venue (virtual) and, as was the case last year, the software and app developers event will also be an opportunity for Apple to highlight plans for new hardware designs.
As is customary, of course, the keynote address will thoroughly update the progress on the upcoming OS versions; iOS 15, iPadOS 15, macOS 12, watchOS 8 and tvOS 15. Rumored expectations of hardware such as the highly anticipated iPad Pro, possibly a new MacBook Pro, new iMacs and the new Apple TV that is overdue and oft talked about.
Any or all of these, as yet unconfirmed, predictions could be upended by a prior release date, the iPad Pro for one, is rumored to be likely to get an announcement before June.
Above: Photo / Apple
The bulk of the conference is devoted to the software and if the upgrades are anywhere near as substantive as they were in 2020 that will be a lot to dive into.
Let’s not talk about 2020 and what we all endured (so far!). Let’s talk about great books that were produced and released in the same year that all of those things were happening. Books of hope and wisdom, of humor and feeling, of amusement and wonder. These books were selected with an eye on popularity, sure, but more than that with a view to those reading experiences that gave us strength and energy to persevere, and even to find ways to challenge ourselves, as if we didn’t have enough challenges already.
Some might already be familiar to you, others not. Hope you will find something to enjoy for the rest of 2020 and to help in looking forward to a better 2021.
A Promised Land
Click to see “ A Promised Land” to help independent bookstores. Also available on Amazon.
Best Sellers Rank: #1. In the stirring, highly anticipated first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency–a time of dramatic transformation and turmoil.
Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Click to see “ A Promised Land” to help independent bookstores. Also available on Amazon.
Best Sellers Rank: #28. The Vignes twin sisters will always be identical. But after growing up together in a small, southern black community and running away at age sixteen, it’s not just the shape of their daily lives that is different as adults, it’s everything: their families, their communities, their racial identities. Many years later, one sister lives with her black daughter in the same southern town she once tried to escape. The other secretly passes for white, and her white husband knows nothing of her past. Still, even separated by so many miles and just as many lies, the fates of the twins remain intertwined. What will happen to the next generation, when their own daughters’ storylines intersect?
Weaving together multiple strands and generations of this family, from the Deep South to California, from the 1950s to the 1990s, Brit Bennett produces a story that is at once a riveting, emotional family story and a brilliant exploration of the American history of passing. Looking well beyond issues of race, The Vanishing Half considers the lasting influence of the past as it shapes a person’s decisions, desires, and expectations, and explores some of the multiple reasons and realms in which people sometimes feel pulled to live as something other than their origins. Click to see “The Vanishing Half” and help independent bookstores. Also available on Amazon .
Deacon King Kong
Click to see ” Deacon King Kong” and help independent bookstores. Also available on Amazon.
Best Sellers Rank: #333. In September 1969, a fumbling, cranky old church deacon known as Sportcoat shuffles into the courtyard of the Cause Houses housing project in south Brooklyn, pulls a .38 from his pocket, and, in front of everybody, shoots the project’s drug dealer at point-blank range.
The reasons for this desperate burst of violence and the consequences that spring from it lie at the heart of Deacon King Kong, James McBride’s funny, moving novel and his first since his National Book Award-winning The Good Lord Bird. In Deacon King Kong, McBride brings to vivid life the people affected by the shooting: the victim, the African-American and Latinx residents who witnessed it, the white neighbors, the local cops assigned to investigate, the members of the Five Ends Baptist Church where Sportcoat was deacon, the neighborhood’s Italian mobsters, and Sportcoat himself. Click to see ” Deacon King Kong” and help independent bookstores. Also available on Amazon.
Mexican Gothic
Click to see “Mexican Gothic” and help independent bookstores. Also available on Amazon.
Best Sellers Rank: #480. After receiving a frantic letter from her newly-wed cousin begging for someone to save her from a mysterious doom, Noemí Taboada heads to High Place, a distant house in the Mexican countryside. She’s not sure what she will find–her cousin’s husband, a handsome Englishman, is a stranger, and Noemí knows little about the region.
Noemí is also an unlikely rescuer: She’s a glamorous debutante, and her chic gowns and perfect red lipstick are more suited for cocktail parties than amateur sleuthing. But she’s also tough and smart, with an indomitable will, and she is not afraid: Not of her cousin’s new husband, who is both menacing and alluring; not of his father, the ancient patriarch who seems to be fascinated by Noemí; and not even of the house itself, which begins to invade Noemi’s dreams with visions of blood and doom.
Her only ally in this inhospitable abode is the family’s youngest son. Shy and gentle, he seems to want to help Noemí, but might also be hiding dark knowledge of his family’s past. For there are many secrets behind the walls of High Place. The family’s once colossal wealth and faded mining empire kept them from prying eyes, but as Noemí digs deeper she unearths stories of violence and madness. Click to see “Mexican Gothic” and help independent bookstores. Also available on Amazon.
Homeland Elegies
Click to see ” Homeland Elegies” and help independent bookstores. Also available on Amazon.
Best Sellers Rank: #1,401. A deeply personal work about identity and belonging in a nation coming apart at the seams, Homeland Elegies blends fact and fiction to tell an epic story of longing and dispossession in the world that 9/11 made. Part family drama, part social essay, part picaresque novel, at its heart it is the story of a father, a son, and the country they both call home.
Ayad Akhtar forges a new narrative voice to capture a country in which debt has ruined countless lives and the gods of finance rule, where immigrants live in fear, and where the nation’s unhealed wounds wreak havoc around the world. Akhtar attempts to make sense of it all through the lens of a story about one family, from a heartland town in America to palatial suites in Central Europe to guerrilla lookouts in the mountains of Afghanistan, and spares no one — least of all himself — in the process. Click to see ” Homeland Elegies” and help independent bookstores. Also available on Amazon.
A Burning
Click here to see “A Burning” and help independent bookstores. Also available on Amazon.
Best Sellers Rank: #4,697. For readers of Tommy Orange, Yaa Gyasi, and Jhumpa Lahiri, an electrifying debut novel about three unforgettable characters who seek to rise–to the middle class, to political power, to fame in the movies–and find their lives entangled in the wake of a catastrophe in contemporary India.
In this National Book Award Longlist honoree and “gripping thriller with compassionate social commentary” (USA Today), Jivan is a Muslim girl from the slums, determined to move up in life, who is accused of executing a terrorist attack on a train because of a careless comment on Facebook. PT Sir is an opportunistic gym teacher who hitches his aspirations to a right-wing political party, and finds that his own ascent becomes linked to Jivan’s fall. Lovely–an irresistible outcast whose exuberant voice and dreams of glory fill the novel with warmth and hope and humor–has the alibi that can set Jivan free, but it will cost her everything she holds dear. Click here to see “A Burning” and help independent bookstores. Also available on Amazon.
Caste
Click here to see “Caste” and help independent bookstores. Also available on Amazon.
Best Sellers Rank: #34. In this brilliant book, Isabel Wilkerson gives us a masterful portrait of an unseen phenomenon in America as she explores, through an immersive, deeply researched narrative and stories about real people, how America today and throughout its history has been shaped by a hidden caste system, a rigid hierarchy of human rankings.
Beyond race, class, or other factors, there is a powerful caste system that influences people’s lives and behavior and the nation’s fate. Linking the caste systems of America, India, and Nazi Germany, Wilkerson explores eight pillars that underlie caste systems across civilizations, including divine will, bloodlines, stigma, and more. Using riveting stories about people–including Martin Luther King, Jr., baseball’s Satchel Paige, a single father and his toddler son, Wilkerson herself, and many others–she shows the ways that the insidious undertow of caste is experienced every day. She documents how the Nazis studied the racial systems in America to plan their out-cast of the Jews; she discusses why the cruel logic of caste requires that there be a bottom rung for those in the middle to measure themselves against; she writes about the surprising health costs of caste, in depression and life expectancy, and the effects of this hierarchy on our culture and politics. Finally, she points forward to ways America can move beyond the artificial and destructive separations of human divisions, toward hope in our common humanity. Click here to see “Caste” and help independent bookstores. Also available on Amazon.
Hamnet
Click to see “Hamnet ” and help independent bookstores. Also available on Amazon.
Best Sellers Rank: #413. A young Latin tutor–penniless and bullied by a violent father–falls in love with an extraordinary, eccentric young woman. Agnes is a wild creature who walks her family’s land with a falcon on her glove and is known throughout the countryside for her unusual gifts as a healer, understanding plants and potions better than she does people. Once she settles with her husband on Henley Street in Stratford-upon-Avon she becomes a fiercely protective mother and a steadfast, centrifugal force in the life of her young husband, whose career on the London stage is taking off when his beloved young son succumbs to sudden fever.
A luminous portrait of a marriage, a shattering evocation of a family ravaged by grief and loss, and a tender and unforgettable re-imagining of a boy whose life has been all but forgotten, and whose name was given to one of the most celebrated plays of all time, Hamnet is mesmerizing, seductive, impossible to put down–a magnificent leap forward from one of our most gifted novelists. Click to see “Hamnet ” and help independent bookstores. Also available on Amazon.
Memorial
Click to see “Memorial” and help independent bookstores. Also available on Amazon.
Best Sellers Rank: #4,567. Benson and Mike are two young guys who live together in Houston. Mike is a Japanese American chef at a Mexican restaurant and Benson’s a Black day care teacher, and they’ve been together for a few years–good years–but now they’re not sure why they’re still a couple. There’s the sex, sure, and the meals Mike cooks for Benson, and, well, they love each other.
But when Mike finds out his estranged father is dying in Osaka just as his acerbic Japanese mother, Mitsuko, arrives in Texas for a visit, Mike picks up and flies across the world to say goodbye. In Japan he undergoes an extraordinary transformation, discovering the truth about his family and his past. Back home, Mitsuko and Benson are stuck living together as unconventional roommates, an absurd domestic situation that ends up meaning more to each of them than they ever could have predicted. Without Mike’s immediate pull, Benson begins to push outwards, realizing he might just know what he wants out of life and have the goods to get it. Click to see “Memorial” and help independent bookstores. Also available on Amazon.
Uncanny Valley
Click to see “ Uncanny Valley” and help independent bookstores. Also available on Amazon.
Best Sellers Rank: #3,369. In her mid-twenties, at the height of tech industry idealism, Anna Wiener–stuck, broke, and looking for meaning in her work, like any good millennial–left a job in book publishing for the promise of the new digital economy. She moved from New York to San Francisco, where she landed at a big-data startup in the heart of the Silicon Valley bubble: a world of surreal extravagance, dubious success, and fresh-faced entrepreneurs hell-bent on domination, glory, and, of course, progress.
Anna arrived amidst a massive cultural shift, as the tech industry rapidly transformed into a locus of wealth and power rivaling Wall Street. But amid the company ski vacations and in-office speakeasies, boyish camaraderie and ride-or-die corporate fealty, a new Silicon Valley began to emerge: one in far over its head, one that enriched itself at the expense of the idyllic future it claimed to be building.Click to see “ Uncanny Valley” and help independent bookstores. Also available on Amazon.
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