Tag Archives: Deflation

Words We Live By, a.k.a How Coronavirus has changed Language and taught us all Some New Words

Illustration show stock market falling

In an interconnected world consensus happens fast when a new thing needs to be named

The coronavirus is, as we all know by now, properly named covid-19 or at least the novel coronavirus. Could even be the new coronavirus, which is what “novel” is meant to convey. As you also probably already know, it is not named after a Mexican beer, but rather the fact that, presumably under a microscope, the virus looks like a crown or “corona”. And the “19” in covid-19 stands for the year of discovery, 2019, not that it is the 19th pandemic or 19th strain of the virus (go now and tell Kellyanne Conway).

If you are watching an interview on the pandemic and an expert or pundit is opining they are probably an epidemiologist which is a person who studies epidemics and is a word, and a group of people, you don’t hear much about except when the whole world is in the middle of one.

Read More: Lynxotic coverage of the cover-19 pandemic

As you read this you might be at home due to your state, city or county having issued a “stay-at-home order” which is a nice way of saying you are under lock-down. When you go out you will need a mask and, above all to practice social distancing. Oh, and that mask will theoretically need to be an N-95 medical grade one to protect not only others but you as well. But please don’t wear one as they are needed for medical professionals.

The N-95 is necessary because droplets coming from coughing, sneezing, breathing or even loud talking or singing (!) will be hanging in the air for many minutes. See illustration above for a graphic portrait off droplets in action.

Read More: “Deadliest Enemy”, Deep Background on Pandemics and the Danger of a Second Wave

Flattening the curve is a simple and yet complicated concept that has become part of folklore or at least our community consciousness. It refers not to stopping or conquering the virus, which is impossible, but to slowing the rate of new infections down to a tempo that is below the rate at which hospitals and government services can keep pace with the surge of new patients. Spreading the virus more slowly is the real goal of wearing masks, practicing social distancing and observing the stay-at-home orders.

What do we do during lockdown? Go shopping of course!

Also, we must all have at least a cursory understanding of the meaning of essential vs non-essential business and employment. Walmart is essential due to the huge grocery section and the much sought after paper products, but the areas where every other non-essential product are available remain open also. However, if your store looks like Walmart but has no grocery section you are non-essential.

Photo / Lynxotic

Amazon of course is the most essential business of all and it’s soon to be trillionaire owner can decide what products to favor with faster shipping and which to delay or try not to sell, even as they remain on sale. He owns our national supply chain now. but just be sure to use alcohol spray on the boxes and wait anywhere from 3 to 72 hours before opening. And when you wash your hands, which you must do many, many, many times a day be sure and sing happy birthday to yourself. Or set your timer for 20 seconds +.

Both gouging, which is a crime in many states but Amazon wants to be made into a federal crime so it can blame its individual marketplace sellers, and hoarding which everybody does, especially with paper products, are rampant and it’s just something to get used to.

After approximately 2 months, flattening the curve changes to F.U. to the Gov, as long as they are democrats

Anti-lockdown protests, which are never called anti-stay-at-home-order protests are also something to get used to. Noose imagery, nazi swastikas, calls to kill or lynch the governor and, naturally semi-automatic weapons with enough ammo cartridges to re-load at least half-a-dozen times are all ok, even inside the state capitol. Just be sure you are white. If so you will be designated as a “good person” by the guy in the White House.

We are all intimately familiar with that little town of 11 million residents in China they call Wuhan, and we know that they have both a notorious “wet-market”, Huanan Seafood Wholesale Market, where people occasionally also buy bats they plan to snack on, and we also know that the same little town has a, now famous lab where they had been studying coronavirus strains.

Depending on who you ask, the novel coronavirus, aka covid-19, had its origin in one of these two places and was released accidentally, or on purpose either by the chinese government or by the U.S. military and the they, or the bat eating customers and wholesalers are to blame for everything.

The coronavirus might kill you but when the pandemic is a pin prick to the largest bubble in history you will surely notice it

The outcome of all of this is still very mush uncertain, but the US government and the SBA have already issued stimulus checks, created the C.A.R.E.S. act, created programs such as the Paycheck Protection Program, The EIDL disaster loan program and beefed up unemployment payments by $600 per week, while extending the length in some cases that claims can last. This is all to combat the economic fallout from the pandemic, and, depending on who you ask is a recession or a depression and in any case is really, really bad and getting worse. This has created an unemployment spike as large as or larger than the 1930’s Great Depression peak and make the 2008 Financial Crisis look like a hiccup.

Oh, and they have spent already somewhere between $2-3 trillion dollars, not including the Federal Reserve‘s contribution to “infinite quantitative easing” and other measures. Las week the congress passed a bill for an additional $3 trillion of “stimulus” but this will change as the senate and the prez and not going to agree (not due to the size but because the “wrong” people will get the money).

A sequel to this glossary on the next chapter “post pandemic deflationary depression and words you will need to understand to survive” is in the works and will follow shortly, along with the eponymous depression itself. Cheers.


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Wildly Optimistic Assumptions for a Post-Pandemic Future: Sci-Fi Doomsday or Utopian Dream?

https://movietrailers.apple.com/movies/wb/real-player-one/ready-player-one-trailer-4_h1080p.mov
Original teaser trailer for “Ready Player One” – Warner Brothers

Plenty of reasons for Pessimism but Huge Sudden Changes are where we’ll find the greatest Opportunities

The film clip above, featuring the Steven Spielberg directed film based on the sci-fi book by Ernest Clines, is built on a fairly familiar and, lately, believable premise. In the year 2045 (or sooner from the looks of things) all our human foibles and follies have devastated the world landscape, both physically and economically. Global warming has taken a toll and disasters we now know so well, such as pandemic outbreaks and economic catastrophes, are recent history and shape the reality at hand.

The story takes place in the world of young virtual reality explorers. And from there the plot is a pretty standard fantasy exploration of the potentials and drama that this backdrop produces.

This and other dystopian works of fiction are suddenly ringing true in a new way, and on different levels, since the world has been on lock-down as we battle the novel coronavirus. There is a feeling of a world on the verge of collapse, with an unknown and very uncertain future, and talk of an economic malaise with almost no historical precedent about to unfold, if you accept worst case scenarios.

Yet, using wild flights of imagination and optimism there are hidden bright spots and silver linings that might arise, not accounted for in this film or other works of dystopian art.

“Ready Player One” promo still image / Warner Bros.

An Idea so Big and Radical it is Hard to Wrap our Heads Around it no matter how hard we try

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What if the twin terrors of the covid-19 Pandemic and the possible economic collapse that may follow are actually a kind of gift to the world and humanity? What if this is the mother of all opportunities, like some wildly fantastic movie plot, where the wake up call from the cosmos comes at exactly the perfect moment to, well, wake us all up?

It’s easy to forget that, before we all became consumed in pandemic survival mode, there were already enormous changes and challenges afoot, a they were not small potatoes.

Global warming and climate related disasters were beginning to take center stage in political and social thought. Greta Thunberg was Time’s Person of the Year, and, for the first time, climate deniers (generally paid shills for the oil industry) were no longer being taken seriously.

All that now seems like a distant memory, but what has changed? A lot and also nothing. The threat of global warming and the urgency to stop carbon emissions and begin a transition to sustainable energy is no less pressing, regardless of our current preoccupation with stopping the pandemic.

Skys around the world have turned blue and clear while traffic is a fraction of the previous norm

Though many have warned the pollution and carbon burning will resume with a vengeance, once the quarantines are lifted, there is nevertheless a psychological effect of seeing and experiencing the beauty of clean air and reduced traffic that is fascinating. Eerily similar to scenes in the film 12 Monkeys, wild animals roam freely in urban centers.

Like a good omen or an invitation to positive change, the idea that nature can bounce back so quickly could be seen as a clarion call to change. Of course, a year from now we could see a world where fossil fuels are even more entrenched, due to economic desperation, where societies take great strides backwards in the ability to communicate and all the problems from the past and present accelerate into a final snowball bound for hell.

But what if something else happens?

What if the drastic measures, like the world wide lock-downs, and the economic stimulus actions attempting to stave off the potential economic catastrophe, indicate the potential for entire nations and even the entire world to work together in times of great need?

Virtual and Enhanced Communication as Tool for Crisis Adaptation

One of the interesting and unforgettable earmarks of the current crisis lifestyle is the switch in our lives from “real” lives to internet lives and virtual meetings and events. TV shows are staging networked broadcasts using FaceTime and Zoom, with the various actors and talking heads streaming from their private quarantine stations. We communicate with each other privately using the same technologies and non-contact methods.

What if this foreshadows a revolutionary change in how we use technology to improve our lives, accelerate communication, increase productivity and prevent the future from being an ecological disaster of biblical proportions?

What if all of us learning to adapt to a life with less unnecessary travel, while at the same time studying and inventing solutions for those problems is exactly what we need to be doing? What if we all need to collaborate on ways to stop the spread of disease, certainly, but also need to find ways to seamlessly transition to solving the bigger underlying pre-existing issues in order to save ourselves and our planet?

What if we were all forced to stay inside and use our computers to communicate. And what if we were forced to learn new “jobs” and ways to survive financially? And what if we could engage people around the world to work from home solving the real problems facing humanity, instead of flying and driving around, burning carbon, chasing the latest greed-driven suicide gold rush?

Ideas like universal basic income will not be optional when 50% of the world is unemployed. But if the income generated by the robots and the energy produced by solar, wind and other clean, sustainable energy sources are available and not in the hands of corrupt politicians, Bezos and Zuckerberg, and the fossil fuel companies, then why not?

These kinds of “radical” solutions will have all sorts of political and greed-driven opposition, of that you can be sure. But, as with the coronavirus, when faced with an insurmountable obstacle, like a rapidly spreading deadly virus that does not spare victims just because they have money or power, things change fast. Really fast.

I have always said, climate change deniers will stop trying to convince people it’s a hoax once Miami and New York are underwater. In a different way, we are already there. What we are living through is like a test run and a wake up call that can help us to prepare for the real and necessary changes to come.

Having the Future Thrust Upon you is not as bad If you Look Forward to Change

So why not make the most of it? Many people are. Reading books, particularly serious books for learning new ideas and thinking outside the box, are having an online sales boom. People are using the time and freedom to set their own schedule and goals, and considering career paths and constructive engagement in ways they might have never otherwise even considered.

In this scene from the original “Matrix” film the writers
sub-consciously show us the horrors of the future
– but instead what they show is a symbolic representation
of the present and the past. Humans are imprisoned
for life in “farms” and live only to produce energy
– the food fed to babies locked in pods
is a sticky black goop said to be the liquified remains
of the dead, but is, clearly just a very familiar substance
already enslaving us all: crude oil.

Perhaps, looking back from a better future made possible by this pandemic, we can see a reality where the greatest obstacles to change were the addiction to failed behaviors, failed infrastructures and suicidal greed that was considered “normal” in a dying world. If a larger force makes those things impossible or less viable then it should be welcomed with open arms.

There is an existing world infrastructure based on fossil fuels and greed that has been artificially propped up by political and economic forces for far too long. Now that entire system is collapsing on itself. The coronavirus is just a pin prick to the bubble of stupidity and greed that has been there all along.

Those of us that can see and imagine a future, not built around and based on that failed system, will have the opportunity to use our computers and virtual communication systems, primitive as they are at this stage, to communicate with one another and discuss ways to find a new beginning. That new beginning is already starting with blue skys and clean air across the world. Leaders not motivated by greed and yet wielding power like Elon Musk are putting enormous energy into solving the carbon burning dilemma and replacing it as quickly as possible with sustainable energy.

The economic upheaval to come must be seen as an opportunity to replace the old structures with new and better solutions. The recent extreme acts of the government show at least a willingness to try things never before attempted. Many will not work. Meanwhile, enormous, radical change is no longer a science fiction dream but an unavoidable reality.

Let’s embrace the dream and face the future with the wildly optimistic idea that changes for the future do not have to be dystopian. They can be Utopian. Why should we settle for anything less?

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Read more: World Reading Marathon Underway- Streaming and Binge-watching still huge but Books are Next

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No Good Deed… The Saga of The Apple Pro Display XDR WWDC Debacle: The Stand Controversy De-bunked

Hilariously mis-understood marketing message

With all the amazing products and software updates unveiled at Apple’s WWDC 2019, you’d think the viral meme would be something related. You’d be wrong. The trending topic for the first several days was… the monitor stand.

More specifically, the price of the monitor stand. Before you get really confused, it’s more the fact that the price was quoted separately, not a usual thing in general for monitor pricing. But this is no usual monitor.

As the name implies: The Pro Display XDR is meant for professional use. Hence the fairly hefty 5k price tag. So far, no big deal, right? Had Apple just announced a professional monitor, comparable in specs to pro monitors costing upwards of forty thousand dollars for 6k$, we’d probably have seen articles lauding them for creating thirty-four thousand in “savings”.

Read More: 2019 Was a Huge Year for Apple: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

Lots of Bunk that needs De-Bunking 

Further, if they had announced that the $6,000 monitor could be purchased “sans stand” for only 5k$, again, it’s all good. Instead, it was accidentally implied that the average-joe (who wants to buy a professional stand) would have to pay 5k$ for the screen and then another 1k$ for the “optional” stand.

Once this was announced scribes and haters all across the land began to decry the injustice to the world that this “arrogant” company would have the nerve to charge “as much as an iPhone XS”for nothing but a chunk of metal.

The race was on to compile the most outrageous comparisons: “you can buy an entire gaming PC for the price!”, wrote one, “it’s everything wrong with Apple today“, screamed another. After many such articles, each more ridiculous than the last, the “grown ups” began to chime in.

Digital Deflation is a Tricky Business 

Finally, it was pointed out that professional video or film editing businesses, the folks for whom this stand was designed and priced, tend to have studio edit bays custom built for the purpose of high end editing, processing and color correcting, among other professional activities.

Read More: Big Tech headed for a Storm of Changes once the Novel Coronavirus Fades from Center Stage

These bays, generally designed by a high tech professional architect, who costs himself, many times the “outrageous” $999, and monitor screens (you know, those forty thousand dollar ones mentioned by apple in the presentation), are generally wall mounted or set up on proprietary house-owned stands that go for far more than $999. The bays also have professional lighting design (to prevent visual inaccuracies when evaluating high end content), and, more often than not, really cool (read: expensive), furniture.

The plot thickens…

So, wait, what was really announced is that those same pros described above could opt-out of a monitor stand they do not need and save the much whined about $999? You don’t say. How nice those Apple folks are. So thoughtful. Trying to help rich folks avoid paying $999 for a stand that will end up in a storage room.

Why so misunderstood then, if this is all so obvious? Digital Deflation. Yes, that nasty sounding trend that has changed the world around us for more than 25 years.

History of cost reduction to zero dollars

To make sense of this hilarious tale, it seems, we have to first go back. Waaaay Baaack. All the way to around 1996. At that time there was no 8k video to edit, let alone multiple streams of said 8k. Nevertheless, a professional workstation, absolutely necessary at the time to do any non-linear editing or EFX, would set you back around $100,000+. And those monitors? They’d likely be CRT and still cost 50k or some ungodly number.

Many of the processes that were routinely required in editing, color correcting and EFX generation could not be achieved on any computer or software alone. Everything had hardware add-ons, tally up another 50k here and 50k there.

So, once again, why the huge misunderstanding?

Fast forward to 2019. Your iPhone can shoot excellent 4k video anywhere, anytime, since it’s already in your pocket. Cost: zero additional dollars after owning the phone.

Add to that software, if you are on a budget you can forego the daunting challenge of coughing up a couple of hundred dollars to buy Final Cut Pro (there’s that pesky “Pro” again in the name), and go with Blackmagic Design’s “DaVinci Resolve” software, which happens to include excellent non-linear editing, EFX generation and management, color correction and much more. Price tag? For the functioning entry level version, zero dollars. For added professional functionality, a few hundred dollars.

Bottom line, if you already have an iPhone and some kind of Mac, zero dollars.

Tricky Business, Indeed

Here’s where it really gets crazy. Apple, and other tech companies, have, in essence, engendered this deflation by reducing the costs of everything needed for digital media creation, at a higher and higher level to, practically, zero$.

Great, right? Well, not entirely. It seems that when the cost of production nears zero, the monetization of the fruits of creation head south even faster. Translation? It’s damn hard to get paid if you are a freelancer producing and editing digital media products. Only the highest level creators (Hollywood Heavyweights, top of the charts, you get the idea) can garner much of anything, and, of course, they can afford many times that $999 for fruit toppings at breakfast.

Everyone else (a.k.a. “the rest of us”) live in side-hustle hell. Hence the moans, groans, and whining over the “dream” of having $999 to spare for a monitor stand.

So, to re-cap, the same people who were “gifted” by massive advances in technical capabilities spearheaded by apple, to the point where millions of dollars of production overhead for hardware was reduced to almost zero, were also victims of an unemployment epidemic, unleashed by the “barriers to entry” for their chosen profession being reduced to… wait for it… zero.

And, yea, by the way, all this applies double to writers working for digital media outlets. So let the angst flow freely next time an arrogant monolithic company has the audacity to release a pro product at a pro price. I feel ya, Dog, I really do.


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Media Layoffs Increase Across Content Industry

Ripple Effect of Digital Deflation?

photo: Adobe Stock

Recent announcements from BuzzFeedand a slew of other digital media outlets, that they are culling hundreds of content producers (Axios reports total of over one thousand lay-offs today alone), appear to indicate two distinct themes emerging for the 2019 content media landscape.

On the one hand, after more than a decade of growth and pure digital news models showing potential financial viablility, profitability remains elusive. On the other, a tsunami of artificial intelligence, software and hardware improvements over the last 2 years, in particular, have begun to reduce overheads, especially for those bulk production techniques such as employed by BuzzFeed.

While legacy publishers are showing some marginal improvement in subscription revenues, the business model for online media and content production continues to shift in search of a sustainable income mix. Cost of human contributions to content is an obvious issue.

“The restructuring we are undertaking will reduce our costs and improve our operating model so we can thrive and control our own destiny, without ever needing to raise funding again”

@PERETTI / BUZZFEED

Read More: Online Media next Fatality after Coronavirus Causes 50% Ad Income Decline?

Basic Cost Cutting or Shifting the Mix?

Lowering overhead by cutting staff is the message sent as the primary explanation for the industry-wide layoffs. Digging just beneath the surface, however, is the not-so-gradual shift in technology that allow digital content production organizations to ramp up output while at the same time reducing costs.

Read: more work done by A.I., software and robots and fewer humans required. Result: Accelerated Digital Deflation.

The entire history of tech advances since the ubiquity of the personal computer has engendered digital deflation (ask anyone in the music industry). Meanwhile, advancements over the last couple of years are creating a massive acceleration of this trend, based on a shift toward automated production in all facets of content creation.

As a content creator the perspective seems amusingly bifurcated; improved tools for visual and verbal expression must be welcomed and adapted to, all while working in a monetization system that does not yet favor the individual creator.

Perhaps a headline: “Thousands of Humans Rendered Obsolete By Improved Robot Software” would seem less compassionate than merely indicating that they (the humans) stood in the way of reaching profitability?

Read More: Big Tech headed for a Storm of Changes once the Novel Coronavirus Fades from Center Stage

In the long run, using more A.I., together with improved hardware and software tools to increase productivity in digital communication, will lead to lowered barriers to entry. And, for content creators and those 1000+ professionals just liberated, it might be best to consider all their options. One of the best may be to establish a free-lance future using the very technology that erased those jobs in the first place.


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