Apple’s Greatest Innovations Lie Ahead in the New Decade: 2019 Laid The Foundation
As is so often the case with Apple, the perennial over-achiever, nothing seemed to be quite enough to truly wow the public in 2019. That is not to say that monumental things were not happening at an astounding clip; they were. Early in the year, skeptics pounced on “weak” iPhone sales and then used one-dimensional linear extrapolation to predict Apple’s slow demise, as they have done many times in the past.
Once again, it was Apple that responded with a barrage of ideas and products that not only turned the year around but point to a new decade that has the potential to outshine even the 2010’s, which brought Apple to heights no one could have previously imagined.
As for 2019, the iPhone 11 Pro series “only” brought smartphone based photography to a whole new level, beyond the level, in some cases, that pro gear can provide. Obviously there is the convenience of a powerful photographic tool that resides in your pocket, but with Night Mode and Deep Fusion, alongside the improvements via 3 dedicated cameras (each with it’s own lens) and iOS 13’s editing and photo management features, for a broad swath of users the 11 pro series is a game changer, perhaps even life changing for some.
The Mac Pro upgrade, fittingly, with 2019 being the year that “pro” emerged and took over for Apple, was nothing short of monumental. There is a slow, currently unformed, realization that computational power and beauty of function will be essential in the next decade, possible even for the survival of the planet, if not at least the enjoyment of our world while we still live and breathe. Our upcoming series on the link between Sustainable energy and enhanced human networked communication, along with AI and machine learning, and how the rapid and profound development of these are the only hope for meeting the challenges that are looming, will begin in early 2020 and Apple has added the perfect exclamation point with its incredible addition at the top of the Mac product family. Expense is no object with everything, literally, in on the line, so, as time goes on, the prices will be seen to be justified.
MacBook pro upgrades, AirPods Pro, iPad and iPad OS, MacBook Air, the list goes on and on and that is only the hardware. Software and services are the real breakthrough story. There is literally so much that was launched this year that it would take a dozen articles to scratch the surface.
If nothing else, at least we can scratch that surface here and then, add links below to our in-depth coverage. Apple TV was huge, with “The Morning Show” getting a nomination for Best TV Series, Best Supporting Actor (Billy Crudup) while both Jennifer Aniston and Reese Witherspoon got a nod for Best Actress. As with most Apple projects Apple TV+ is a long term, serious commitment to production with, reportedly, a budget over $6 Billion. Apple Music expanded its offerings, and don’t forget the Apple Card which, added to Apple Pay, expands the foray in to Fintech.
The Next Decade will be about the Increased Benefits of the Total Apple Ecosystem
As we detailed in a thread running throughout our 2019 coverage, ultimately, it is the entire Apple ecosystem, Hardware, Software, Hardware Components, Supply Chain, Services and the innovative ways all the desperate elements are so skillfully integrated that sets Apple apart, now and even more so in the future.
And, further, all of Apple’s brilliance and success can be traced back to something that will be a huge story in 2020 and beyond. After the decade of WeWork and other scams, the shame of surveillance business models from Google and Facebook and the convoluted Pseudo-Ponzi-Scheme Monopsony that is Amazon, the 2020’s will be the decade that companies built on a higher purpose, such as Apple’s devotion to creating better tools on behalf of the entire human race, as envisioned by Steve Jobs and carried out to this day, will rise and the others decline and collapse from the weight their own corrupt conception. Only Tesla is among the largest companies that also have altruism at the heart of their business model.
Without further ado, our picks for the most significant and forward looking products and ideas from Apple in 2019:
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