A clip from the new talk show with Kevin Hart on Peacock called “Hart to Heart” went viral on Twitter, and to say the clip makes you feel uncomfortable to watch, is an understatement.
Hart had on his show actor Don Cheadle and mid conversation while Cheadle made a comment while divulging his age, Hart, very loudly, responded “DAMN!”. The exchange was awkward and Hart clearly attempted to back-peddle, obviously concerned how the one word response could be interpreted.
An article by Esquire breaks down the Twitter reactions, and the viral post has since been shared 25.6K with nearly 100K likes, as well as Cheadle reactions after-the-fact:
Massive Library May be included and Increase Streaming Compitition
NBCUniversal and Comcast will be making their debut into the media market’s ongoing streaming war on July 15th, 2020. On that Wednesday in the midst of the summer, the globally renowned entertainment conglomerate will launch “Peacock,” the ultimate online service for all things Comcast.
Just to set the record straight, NBCUniversal owns far more than just the Nightly News and old horror movies. DreamWorks, Illumination, Focus Features, G4TV, USA Network, and Syfy amongst others all fall under the company’s corporate umbrella. Thus, there is a lot of reason behind consolidating all of its content to one streaming service, especially when competitors Disney, WarnerMedia, and CBS are all starting to do it.
Comcast first announced that it would be starting its own streaming service over a year ago in January 2019, and it released the name “Peacock” (based on NBC’s colorful feathered symbol) on September 17th. At that time, NBCUniversal also stated that the website would be launched in April 2020 and that it will eventually be the sole place to stream NBC favorites “The Office” and “Parks & Recreation.”
Obviously, the launch date has been pushed back since then. Nevertheless, the announcement that “The Office” and “Parks & Rec” will be barred from other streaming services is a big blow for the competition. Netlflix, for one, will certainly suffer from the loss of these shows, as “The Office” in particular has been one of the most popular programs in its catalogue for years. With shows like “The Office” and “Parks & Rec” (and “Saturday Night Live” and “Brooklyn Nine-Nine”) having such vast, dedicated fan bases, one can imagine customers subscribing to Peacock just for the access to specific programs.
Peacock will also have movies from Universal Pictures and its subsidiaries, and a slew of original content from veteran NBC and USA showrunners such as Mike Schur of “The Good Place” and Sam Eslami of “Mr. Robot.” Hopping on Hollywood’s current nostalgic bandwagon, Schur will be creating a reboot of 1980s sitcom “Punky Brewster” for the service and Eslami will be leading a revival of “Battlestar Galactica.”
From “Free” to $10 per Month with Comcast Customer Link
When it comes to pricing, Comcast is offering Peacock at three different tiers. The least expensive tier costs absolutely nothing. This version of the platform will be called “Peacock Free” and it will have limited, ad-supported content. The next level up will again be ad-supported, but it will have access to the service’s full library. This will be free for Comcast customers and cost $5/month for everyone else.
The final tier will be called “Peacock Premium.” It will cost $10/month and will run ad-free. Like the second tier, it will have access to the service’s complete catalogue plus live sports, including Premiere League soccer, which is a television rarity in the United States.
At $10/month, even Peacock’s priciest option is relatively cheap compared with the competition. While it costs more than Disney+’s generous $7/month fee, it remains thriftier than Netflix and Amazon Prime’s standard $12/month plans and HBOMax’s forthcoming $15/month price tag.
Still, Comcast is willing to offer even better Peacock deals for their loyal customers. Comcast and Cox cable users can get Peacock Premium for free with ads, or for half price without ads. Those who subscribe to Comcast Xfinity X1 or Flex will be also able to get Premium early—in April.
As opposed to Netflix that began its business in streaming or Disney and Warner that are only now starting to transition, NBCUniversal is evidently trying to keep its foot in conventional television with Peacock. The deals that Comcast is making with its cable subscribers are direct incentives to stifle the cord-cutting phenomenon while still keeping up with the times.
With Netflix getting copious nominations this awards season, Apple TV coming in hot with “The Morning Show,” Disney+ estimating to earn $2.2 billion in 2020, and HBOMax coming out it May, the streaming wars are in full swing. Throw Hulu, Amazon Prime, Quibi, and multiple other platforms into the mix and one can clearly see that the competition is quite fierce. The media sphere is changing, and NBCUniversal is straddling the line between the old and the new. We’ll just have to wait until July to see where Peacock stands and how it plays out.
Can this Digital GrandDaddy Stay Relevant as Disney+, Apple TV+ and more enter the Fray?
For years, Netflix has been pointed to as the premiere streaming service and the foremost company responsible for popularizing watching content online instead of on a television or movie screen. It has earned a spot alongside Facebook, Amazon, Apple, and Google as one of the most influential companies in the world of 21st century technology and entertainment—being the N in the notorious acronym FAANG.
Recently, however, Netflix has been hitting some hard times. Its debt has been steadily increasing for a while and fewer companies are renewing their contracts with it, thus limiting the breadth of its library. Likewise, the launches of Disney+, HBO Max, NBCUniversal’s Peacock, and Apple+ are creeping closer and closer. When these new streaming services become available, their parent companies will stop licensing content to Netflix, and they will bring about unprecedented competition.
While Netflix has slowly been increasing its amount of original content over the years, its most popular offerings remain properties from outside sources. As it has been for a couple years now, the two most watched programs on Netflix are “The Office” and “Friends.” In fact, one has to go pretty far down the list before finding a Netflix original among company’s most popular shows.
Once the streaming war begins, though, Netflix will lose many of these licensed-out titles. Originally airing on NBC, “The Office” will be available exclusively on Peacock. Likewise, being a Warner Brother’s television production, “Friends” will find its new streaming home on HBO Max. Netflix will thus be in a pickle, as they will have fewer titles in their libraries and fewer active deals with pre-established studios and networks.
Nevertheless, Netflix is responding to the impending streaming war with surprising optimism. The company’s CEO, Reed Hastings has expressed feelings of confidence, explaining how the increased competition will force Netflix to be creative and improve its model.
Content is, once again, Key in a Competitive Market
Creativity will be the key to success in the streaming war, as original content will largely determine which platforms outlast the others. Netflix has certainly been upping its original content game throughout 2018 and 2019. On the series side, season three of “Stranger Things” broke records for the company, and the innovative “Black Mirror: Bandersnatch” introduced the choose-your-own-adventure model to television and garnered a Primetime Emmy win in the process.
Likewise, ever since Alfonso Cuaron’s 2018 Netflix original film “Roma” earned several Oscar nominations—including wins for best director and best foreign film, and a nomination for best picture—Netflix has been seen as a far more legitimate production company, worthy of immense talent and prestigious content. To an extent, Netflix has ran with this new reputation in 2019, creating Steven Soderbergh’s “The Laundromat” starring Meryl Streep, Gary Oldman, and Antonio Banderas, as well as Martin Scorsese’s “The Irishman” with Robert De Niro, Al Pacino, and Joe Pesci.
It is a bold strategy for Netflix, but it seems like the company is going for prestige as its new brand. When the streaming war takes place, one of the things Disney, Warner Brothers, and NBC have that Netflix currently lacks is an identifiable brand-type. For the majority of streaming history, a subscription to a service simply meant that you were paying for a smorgasbord of content that could range all different genres and cater to diverse tastes. Now that streaming services and production companies are merging into one entity, subscribing becomes a far more divisive strategy based on brand recognition.
In order for Netflix to remain afloat, they will need to sell themselves as offering something not available anywhere else. For years creative and business-minded people have scratched their heads trying to figure out what kind of content Netflix desires. Perhaps this prestigious trend brings us closer to an answer.
Nevertheless, Netflix has also employed a couple other strategies to keep itself moving through 2019. It has dug into some preexisting intellectual properties and expanded upon them. Recently, it re-capitalized on “Breaking Bad” with Vince Gilligan’s “El Camino” taking place in the same universe as the show. Meanwhile, it also exploited 1990s nostalgia by producing original movies based off of old Nickelodeon cartoon shows “Rocko’s Modern Life” and “Invader Zim.”
Therefore, Netflix’s playbook remains mysterious. Unlike other web-based companies of its caliber, Netflix keeps its data private. So while there are guesses and estimates about trends in Netflix’s model, it is quite possible that the company has a few unseen tricks still hidden up its sleeve. Only time will tell if Netflix will find a way to keep up with the competition, or if the service will go down as an immensely influential, yet tragically short-lived blip in entertainment history.
Everything You Need to Know before the Launch of Full Throttle Entertainment Competition
Over the past ten years, online streaming has changed the course of television history. Services like Netflix and Amazon Prime have transformed the way that we consume media, taking the physical TV out of TV and replacing it with laptops and handheld devices. In the upcoming months, however, history is about to take another enormous leap forwards, as the addition of several new streaming services will take entertainment to entirely new, competitive, and corporately segregated levels.
Enter the New Players: Every Other Major & Minor Studio
While Netflix, Amazon Prime, and Hulu have more or less reigned supreme as the premiere streaming services since they launched, they will soon meet a new lineup of fierce rivals on the battlefield. Over the next few months, Disney, AT&T’s WarnerMedia, Apple, and NCBUniversal will all be entering the streaming world, respectively with the launches of Disney+, HBO Max, Apple+, and Peacock… and that is just a handful of them.
For the most part, each of these new streaming platforms will feature all of the content owned and created by their respective parent companies. With a Disney+ subscription, one can watch everything from Marvel movies to Star Wars to “Snow White and the Seven Dwarves.” HBO Max will offer every episode of “Game Of Thrones” and “Friends.” Peacock will give you every episode of “Saturday Night Live” and “The Office.” And so on.
How will Disney Juggle their Family-Oriented Brand with their Monolithic IP Collection?
Of course, there are a few exceptions to this rule. For example, Disney plans to keep its streaming service relatively family-friendly, and therefore will not be offering some of its more mature properties—i.e. 20th Century Fox content such as “Deadpool” or Miramax titles such as “Pulp Fiction,” all of which are technically under the wing of Disney, but do not fit their wholesome brand.
Owning intellectual properties from Fox, Pixar, Marvel, Lucasfilm, National Geographic and beyond, Disney+ is bound to be the biggest juggernaut in this oncoming streaming war. The service also comes at the most affordable price, costing only $7 a month as opposed to HBO’s estimated $15/month or Netflix’s current $12/month.
The Walt Disney Company is not underestimating the significance of Disney+’s launch. CEO Bob Iger has frequently mentioned that it is Disney’s most important development in the fifteen years that he has led the company—and this is the man who spearheaded the Pixar, Marvel, and Lucasfilm acquisitions. As a testament to its importance, Disney has also dropped over a billion dollars into marketing for Disney+, recently even releasing a 3-hour long trailer showing a taste of everything the service will offer.
Corporate Segregation and the IP Divide Demands Consumer Loyalties
Disney is doing all this because they know that they will have to compete with some very skilled rivals. While Disney may have a wide breadth of content in their libraries, they are limited to their own intellectual properties. If someone is a fan of DC over Marvel, then they may take their money over to Warner’s HBO Max. Likewise, if someone is a die hard Trekkie rather than a Star Wars enthusiast, they may opt to subscribe to CBS All Access so they can watch the new episodes “Star Trek: Discovery” and “Piccard.”
This is where the corporate segregation becomes a limitation for streaming. When it was just Netflix, Amazon, and Hulu in the ring, these services would license out content from larger film studios. Netflix, for example, could write a check to Warner Brothers to have their movies and TV shows on their site. Because of multiple deals like this, subscribing to a streaming service used to mean getting access to a wide-range of content made by many different companies.
Now that the larger companies are creating services exclusively for their own libraries, taste and target audiences will play a larger role in the world of streaming. The streaming playing field is not just about to get far more competitive, but it is also about to get far more divisive. Rather than subscribe to a seemingly arbitrary collection of movies and shows via Netflix or Amazon, subscribers will have to chose based on the company whose work they prefer the most.
Will Content Variety that Consumers Crave Disappear?
Unfortunately, this means that if someone is a fan of both Harry Potter and Star Wars, they are out of luck and will have to pay for two different services to get them both. This could even lead to an issue of oversaturation, as people are unlikely to pay for five different services just so they can get the variety they desire. If that is the case, they might as well go back to paying their cable bill.
Thus, the future may lie in mergers and bundles between the services. For small additional prices, subscribers could get extra content or access to more than one streaming platform at a time. Disney has already started offering bundle plans with Hulu, which will give subscribers access to some of those less wholesome titles excluded from Disney+. This may be the only way to keep streaming sustainable and affordable in such a corporately stratified landscape.
Who’s going to be the Winner? Bet on Creativity to come out on top, every time
What will really determine who gets out of this streaming war alive, however, will be original content. Regardless of how good Disney’s library is, viewers can only rewatch the Marvel and Star Wars movies so many times before they desire something new to keep them subscribing. Therefore, original shows and films will be the key to keeping audiences invested. Netflix and Amazon have already been slowly transitioning towards this, focusing more on their own productions of lately as the licensing model fizzles out.
Likewise, Disney+ is promoting itself in part with new movies and shows—among them a live action “Lady and the Tramp” remake, a Marvel series focused on Tom Hiddleson’s Loki, and Star Wars’ “The Mandalorian.” Meanwhile, HBO Max is promising a “Game of Thrones” prequel series. It is products like this that will be available exclusively through the streaming platforms that will keep certain companies’ services afloat over others.
All in all, each company best saddle up with their best writers, directors, casts, and crews, because creativity will be the most powerful weapon in the streaming war. Whoever wields it best is most likely to stand triumphant in the end.
