Earlier
this year, the struggling movie theater subscription service MoviePass
announced that they would be producing and distributing its first original film
in an effort to combat rising debt. It was a bold tactic, but once we learned
that Bruce Willis had signed on to the project, it seemed more legitimate, and
we became eager to find out what would happen when “10 Minutes Gone” hit
theaters.
“10 Minutes Gone” is directed by Brian A
Miller, a frequent collaborator with Bruce
Willis on movies such as “The Prince,” “Vice,” and “Reprisal.” In
this new movie, Willis will only be taking a co-starring role, the lead going
to Michael
Chiklis of FX’s “The Shield.”
Both of these middle-aged bald actors have
talent, but can they draw in an audience? Chiklis may be recognizable on
television, but he is yet to have a hit on the big screen. Willis is of course
a household name and face, but he is arguably over-saturated in the action
genre. His last few action movies, “Reprisal,” “Air Strike,” “Death Wish,” and
“Act of Violence,” all managed to fly under the radar and underperform at the
box-office despite having his renowned star-status attached to them.
The virtually unknown Kevin Mao and Jeff
Jingle wrote the script for “10 Minutes Gone.” It is the first writing credit
for Mao, who has only been involved in one other short movie as a producer, and
the second writing credit for Jingle, who is best known as a special effects
artist on films such as “G.I. Joe: The Rise of Cobra,” “Pacific Rim,” and “Cowboys
& Aliens.” It is a daring move for MoviePass to put the story in the hands
of such inexperienced talent, but young minds should of course not be
underestimated, and script can speak for itself.
The plot starts out simple enough, with
Bruce Willis’ crime-boss character curating a team of highly skilled people to
pull off a robbery. The heist is an effort to break into a vault and steal an
unmarked case that supposedly contains something immensely valuable. The team,
which includes Chiklis’ character Frank and his brother Joey, manages to
retrieve the case. However, during the getaway, somebody hits Frank over the
head, knocking him out. When wakes up ten minutes later, Joey is dead, the case
is gone, and he has no idea who is responsible.
For the rest of the movie, Frank must track
down whoever took the case. It also becomes a revenge story, though, as Frank
obviously wants retribution for his brother being murdered. Meanwhile, there is
a hint of mystery, for Frank and the audience alike want to figure out not only
who is responsible, but what happened during those crucial ten minutes when
Frank was unconscious.
As the plot progresses, it gets more
complex and nobody can be trusted. Willis’ character remains the heist’s
overlord, but other members of the team become prime suspects in Frank’s
search. Meanwhile, government officials are also after the case, making it so
even those on the right side of the law could be culprits. The trailer also
ends with Chiklis and Willis standing face-to-face as Chicklis sinisterly
remarks “so much for honor among thieves,” so it is quite possible and even
probable that Willis’ character will end up more involved than we think. After
all, if you have Bruce Willis in your movie, you might as well use him to his
maximum potential.
Anyway, the hallowed case in the movie will
probably remain a MacGuffin, and the plot will likely lead to a climactic downtown
shootout between the film’s central characters and the police department. It
will probably be a satisfying, albeit predictable, ending to a pretty standard
film.
Sadly, “standard” will probably not be
enough to save MoviePass. The company, which allows subscribers to see three
movies a month for $90/year, has hit hard times lately. It is unlikely that it
will be able to sustain itself for much longer. While we applaud their audacity
to collaborate and create an original film in an effort to pull themselves out
of financial trouble, it does not look like “10 Minutes Gone” will be anyone’s
ultimate savior.
Given the
limited marketing, generic heist-centered backdrop, and corny trailer featuring
a dated Don LaFontaine-like voiceover, it
unfortunately looks like “10 Minutes Gone” will be no more than just another
title in a long list of forgettable action movies. If that is the case, then MoviePass
will need to find a new way to keep itself afloat.