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Apple Announces a $2.5 billion plan to combat California Housing Crisis

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Tim Cook and Gavin Newsom
Photo / Apple

Apple’s Ambitious Commitment for Affordable Housing in California

Earlier today, Apple announced its $2.5 billion commitment to combat the housing affordability crisis in California.

$1 billion is designated for an affordable housing investment fund that provides an open line of credit to develop and build new low-to moderate-income housing at a faster rate and lower cost. Another $1 billion is designated for a first-time homebuyer mortgage assistance fund that will provide first-time homebuyers with financing and downpayment assistance with an emphasis on accessibility to first-time homeownership for service personnel, school employees, and veterans.

The remaining $0.5 billion will be for more specific projects that require immediate attention in the San Francisco Bay Area. $300 million will fund Apple-owned and available land in San Jose for affordable housing development. $150 million will go directly to a housing fund specifically for the Bay Area, which currently faces the brunt of the housing crisis. And finally, $50 million will be set apart to support vulnerable populations that will focus on driving systemic change across the many factors affecting homelessness. The $50 million will primarily go to “Destination: Home” to support their efforts to address homelessness in Silicon Valley, after which Apple will make similar efforts to combat homelessness throughout California.

Apple Affordable Housing Fund Plan

Why is a Tech Company suddenly interested in affordable housing?

Before Silicon Valley became the vibrant tech powerhouse that it is today, and as well as one of the primary driving forces for the San Francisco Bay Area housing crisis, it was the home of Apple and thereby the birthplace of revolutionary personal technology.

Because of Apple’s historical impact on revolutionizing technology for the entire world since it introduced the Macintosh in 1984, the company felt a civic responsibility to alleviate the outrageous condition of California’s housing market that’s exacerbated by being a career destination for the ever-growing tech industry that they initiated into the world.

“Before the world knew the name Silicon Valley, and long before we carried technology in our pockets, Apple called this region home, and we feel a profound civic responsibility to ensure it remains a vibrant place where people can live, have a family and contribute to the community.”

– Tim Cook, CEO of Apple

The Golden State has yet to End its Gold Rush of Population Growth

As California increasingly becomes a more desirable place to live through a variety of factors, the cost of living skyrockets because residential properties increase in both scarcity and value and makes affordable housing availability unable to keep up with the state’s population growth.

It doesn’t help that the presence of the booming tech industry in the San Francisco Bay Area brings in an additional influx of tech professionals at a rapid pace. At this point, only tech professionals who make six-figure salaries could barely afford to live in the area while valuable community members like teachers, firefighters, and emergency first-responders are forced out.

“Affordable housing means stability and dignity, opportunity and pride. When these things fall out of reach for too many, we know the course we are on is unsustainable, and Apple is committed to being part of the solution.”

– Tim Cook, CEO of Apple

After having studied the housing issue in-depth, Apple’s full commitment to the state, in partnership with Governor Gavin Newsom, the state of California and community-based organizations, aims to provide statewide housing support that will be fully utilized in approximately two years, depending on housing project availabilities.

Apple Destination Home Workers on Site
Photo / Apple

“The sky-high cost of housing — both for homeowners and renters — is the defining quality-of-life concern for millions of families across this state, one that can only be fixed by building more housing. This partnership with Apple will allow the state of California to do just that.”

– Gavin Newsom, Governor of California

Additionally, the capital returned to Apple through this project will be reinvested into future projects over the next five years. In the meantime, Apple is looking for private developers who are ready to start construction on affordable housing projects in the Bay Area as soon as possible.


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