Apple announces ‘Unleashed’ event: unveiling of MacBook Pros, Mini and Airpod Pro 3s are likely

Eagerly awaited M1x chip expected to star and be unleashed in new Macs

For the second time in October Apple is hosting a virtual event to reveal new products and software. On October 18, 2021 at 10 the show will start, streamed as usual, from Apple Park. 

Virtual events have become the norm since the pandemic restricted the possibility for live audiences. A bright side for this is that the production values for the virtual event have improved drastically in the last year and that makes for great streaming and online consumption after the fact in various forms of edited clips and screen shots.

Coming hot on the heels of the big iPhone 13 extravaganza earlier this month, this is turning out to be a big year for long awaited new products, and the M1x will potentially be the crowning achievement of the year. 

Already a hit in the initial release the M series was received with a near ecstatic reaction with many in a state of awe when the upgraded capabilities were tested and measured in the wild.

As is widely known, the Intel i-7 chip was the workhorse for many years, with added cores and clock speeds helping somewhat, but with the M1 there was finally something that could usher in a new era of processors, particularly when used with optimized software from Apple and others.

With the M1x (with being the projected moniker with the actual designation to be confirmed on the 18th) there could be an even larger leap into faster, more efficient processor performance. 

Gear lined up according to rumors and best intel on the street 

Highly anticipated are MacBook Pros, with various larger screens and possible other hardware upgrades in addition to the new M1x, a mac mini with updated specs would be huge and many have pointed to an AirPod 3rd generation with unknown improvements.

As is often the case, if there are additional announcements they are likely to be big surprises and very interesting, the consensus is so all pervasive that is there is any deviation (like the absence of any of the above) it is going to be a shock. 

The tweet from Apple Mktng SVP Greg Joswiak has a fun video that sets the tone for the virtual presentation and is likely to be followed with great content live streamed on Oct. 18th, with the option to tune in later for replays. 

Even without surprises this will be a very important event with immense repercussions for all mac users. We will be covering the action live with additional details so please stay tuned.

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