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Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

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Above: Photo Collage / Lynxotic

Search Battle Lynxotic Predicted is about to Breakout Big time

In a year that has already offered AppleOne5G, and perpetual AirTag teases, Apple Inc might have yet another major project hidden up its sleeve. According to a report from the Financial Times, the tech company has recently partaken in research and development indicative of creating a new original search engine.

Read More: Apple iPhone 12 Pro Models are Here and There’s More

For years, Google has been the default search engine on Apple devices. This is part of an ongoing deal between the two companies where Google pays Apple a pretty penny to foreground their services. Now, however, Google is facing an antitrust suit from the Department of Justice. This case claims that Google has a monopoly over search and directly sites its relationship with Apple as evidence.

If the DOJ manages to win against Google, it could be the end of its search engine arriving pre-encrypted in all iPhones, iPads, and Macs. Thus, an in-house Apple search engine comes at an opportune time. Not only will it provide Apple with a new default search platform, but it will also muster some competition against Google— one of the things that the antitrust case desperately calls for.

Any Engine at All by Apple is Earth-shattering to the Status Quo of Big Tech

Nothing is set in concrete about this speculative Apple search engine yet. All we know for sure is that the latest version of iOS 14 shows signs of increased search technology. Under the upgraded operating system, iPhone users can type in questions directly on their devices’ home screens and arrive at Internet results without any middleman. This has also led to an uptick in Apple’s spidering tools, which comb and datafy the web for a smoother search experience. 

These changes in iOS 14 are subtle, but given the context, they could be laying the seeds for something much larger. Tellingly, former Google head of search John Geannandrea also oversees these recent Apple advancements. Geannandrea joined Apple three years ago, and while his main focus at the company has been Siri thus far, he obviously has the expertise and experience for helming a Google-like project.

Some believe that Siri is the base of Apple’s increased search interests. Perhaps the new technologies are simply working to refine the voice assistant rather than setting up a wholly alternative Google competitor. At the same time, though, with the proper expansion, Siri could very well evolve into a worthy Google rival, especially if it becomes the one-stop search engine on all Apple devices.For now, users will just have to wait while events unfold. Experts say that the antitrust case against Google will go on for years, and if Apple is indeed developing its own search engine alternative, it will likely take just as long.


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Apple

Will the New iMac show its True Colors at Apple’s Spring Loaded Event?

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Color iMac Preview Image

Another “credible” leak sited by MacRumors now predicts possible new iMac color palette

According to Mac Rumors, a Reliable leaker whose twitter handle is @L0vetodream hinted, via the juxtaposition of the classic “like a rainbow” images of the, then-state of-the-art, G3 iMacs alongside the colorful “Spring Loaded” graphic that accompanied the initial announcement of the April 20th event.

The obvious implication is that Apple may debut its rumored redesigned and colorful iMac at its “Spring Loaded” event on Tuesday.

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This comes after a previous story which also cited a credible source, where the new iMac were said to likely not only have an “M series” chip, which everyone by now expects, but would also be “really big”, that is, a size larger than the current max 5k versions.

In the above tweet, the leaker posted an image of Apple’s logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs.

It was also stated in the MacRumors article that: “Apple leaker Jon Prosser previously reported that these upcoming iMacs would debut in various colors, a throwback move to the G3 ‌iMac‌.”

As can be seen from the image concept render above, and the MacRumors concept for colored iMacs below, there is a lot of excitement building for this announcement in particular and the event in general.

With the additional rumor of a larger size in the mix also, it’s worth tuning in on Tuesday to get the full skinny right from Apple, in real time.

Above: photo via Twitter credit: Mac Rumors


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Spring Loaded Apple Event Confirmed for April 20th

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Above: Apple Spring Loaded Event Poster Credit: Apple

“Loaded” is a loaded concept and let’s hope it rings true

After weeks of fits and starts, and even a bizarre siri advance confirmation leak, it’s finally official: Apple will be hosting a product reveal event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California.

Naturally, as with all event scheduled this year so far this will be digital only and streamed live from various platforms including the Apple events page.

The event is expected to reveal new 2021 product updates and more, and the rumor mill has been busy so there’s a lot of potential for both news that’s been hinted at, as well as surprises. 

Highest on the list of anticipated possible reveals are; iPad Pro models, a new low-cost iPad and a new iPad mini. 

Less expected but also very much in the realm of possibility are refreshed iMacs, the endlessly rumored AirTags and more updated news on chip development as will as advance information ahead of WWDC2021 and the fall big show where typically new iPhones appear. 

Apple will be streaming live on its website and with the ‌Apple TV‌ app starting  at 10:00 a.m. Pacific Time on Tuesday, April 20.


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Updated iMac with Ultra Large Screen in the works at Apple: Credible Source

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Above: fantasy take Lynxotic Credit: Apple

Possible Pro Display XDR-like Screen Real estate up to 32”

Well known and previously credible Apple leak-meister l0vetodream added credence to the wildly rumored concept that a high-end newly designed iMac will feature a “really big” screen, larger than the current max for iMac of 27 inches (5k).

With the iMac Pro already out of production and only the “standard” 21.5 inch and 27 inch models remaining an update, definitely this year, is an obvious prediction.

However, since the iMac Pro itself never had an option for a larger higher resolution screen, and in the mean time the $5 to $6 thousand 32 inch 6k Pro Display XDR setting the standard for ultra large high quality screen design it is also not unlikely that some of the technology of that product could trickle down into a high end iMac without adding the cost of such a colossus.

Above: 6k Pro Display XDR Credit: Apple

Further, there’s a slightly less credible but interesting rumor out regarding a new iPhone design based on the “cheese grater” style of the new Mac Pro and Pro Display. Though a bit mind-blowing to imagine, a matching set of gear with cheese grater styling for my iPhone 13 Pro, and a new high end iMac is a bizarre pleasant (but perhaps a bit macho) daydream.

Image Credit: YouTube / PocketNow

It’s not likely that this new machine would surface as soon as WWDC 2021 but, it is not entirely off the table either (nothing is out of the question with Apple’s secrecy history)

Since the iMac outward design has not had a total makeover since 2012 (!) the possibility (probability?) of a new, higher end, iMac with new styling (perhaps with bezels and edge styling like the iPad pro of late), faster, upgraded performance (M2?) and a bigger and better screen than the current 27 inch model would be just fine, thank you.


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Discover bright spots in Climate with ‘The Year Earth Changed’: live for EarthDay

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Above: ‘The Year Earth Changed’ Credit: Apple

Apple TV+ announces new original documentary special

As a way to take some of the doom and gloom away from reporting and documenting climate change and global warming, and to celebrate Earth Day 2021, Apple will showcase three new earth related programs. 

First, ‘The Year Earth Changed’ narrated by Emmy and BAFTA Award-winning broadcaster David Attenborough will go live on April 16th. In addition, both documentary series “Tiny World” and “Earth At Night In Color” will return for second seasons. 

The hour long documentary special release will focus on the way a world-wide crisis, in this case the global pandemic of 2020, can impact human behavior, travel restrictions, closed beaches and lock-downs, which then in turn, surprisingly in this case, led to positive adaptations by wildlife around the globe. 

“During this most difficult year, many people have reappraised the value and beauty of the natural world and taken great comfort from it,” said Attenborough. “But the lockdown also created a unique experiment that has thrown light on the impact we have on the natural world. The stories of how wildlife responded have shown that making even small changes to what we do can make a big difference.”

David Attenborough

All three productions also highlight the commitment of Apple TV+ & the respective production units (BBC Studios Natural History Unit, along with director Tom Beard for The Year the earth Changed) to the highest quality visuals and using the uplifting images to inspire through the beauty of the natural world. 

It is being called “a love letter to planet Earth, highlighting the ways nature bouncing back can give us hope for the future” in Apple’s words.

Above: Original Trailer for ‘The Year Earth Changed’

In an educational and entertainment corollary to other green initiatives Apple is using its resources to influence positive change

Season two of “Tiny World”, which was narrated and executive produced by Paul Rudd (“Ant-Man”), used high-end macro filming techniques to capture 3,160 hours of rarely seen “ant’s eye views” of over 200 species. The resulting final edit gives the viewer entry into a fascinating miniature natural world that is otherwise unseen all around us. 

Paul Rudd’s participation is not without note, since he is literally known as “Ant-Man” and therefore in a unique position to narrate and executive produce “an illuminating the ingenuity and resilience of the planet’s smallest creatures”. 

Above: Original “Behind the Scenes” Trailer for ‘Tiny World’

As per Apple: “Returning for season two, “Tiny World,” narrated and executive produced by Paul Rudd, grants viewers a unique perspective into the natural world, illuminating the ingenuity and resilience of the planet’s smallest creatures. With over 200 species filmed and 3,160 hours of footage, the six-episode docuseries shares surprising stories and spectacular cinematography that spotlight small creatures and the extraordinary things they do to survive.”

Above: “earth At Night In Color” Credit: Apple

“Earth At Night In Color” is also returning for a second season with six all-new episodes narrated by Tom Hiddleston (“Avengers”). 

Once again, the production values are designed to wow and elicit awe, “with the use of cutting-edge cameras and a revolutionary post-production process, “ the series seeks to reveal  “nature’s nocturnal wonders with striking new clarity.”

Further, as per Apple;

“Some never-before-seen behaviors of animals after dark, captured using low-light cameras and light from a full moon, include elephants battling hyenas around starlit waterholes and kangaroos embracing under the cover of darkness to find a mate.”

Other animals in the new season include pumas, polar bears, manta rays, and tiny planktonic life at night in the ocean. “Earth At Night In Color” is produced by Offspring Films. The series is executive produced by Alex Williamson and series produced by Sam Hodgson.


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