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Apple’s Ad Spotlights in a Hilarious Tour de Force: Why Privacy Matters on your iPhone



Yes that includes Netflix -and-chill text invites

We all constantly interact with our iPhone in a myriad of ways. We use our phones for directions, searching for information, snapping a photo, communicating with work-family-friends-lovers, buying (drunk-dailing), accessing our financial data, enter and compiling health data…. the list goes on and on!

Read More: Apple Privacy in iOS 14 and Big Sur: Safari to offer deep pervasive control of personal data

Apple’s newest ad highlights how important our privacy really is. Although funny, the ad also depicts what the worst case scenario could look like.

Privacy is extremely high on Apple’s list

No one would knowingly would scream out their password, but through this clever comedic device the video spotlights the scary truth that if your valuable information were to be shared continuously, the situation would be grave, indeed. Apple wants to make it clear that privacy should be a “given” and that they have taken extra steps to ensure users information will be safe.

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