The 2022 Winter Games in Beijing provide many benefits for China, and really don’t have any downsides for the country.
For China’s leader, Xi Jinping, the most important result of the Games will likely be their impact on his domestic audience, as Chinese media coverage of the Games will be highly nationalistic and laudatory, aimed at impressing the Chinese people. To this home audience, the spectacle of the Games reinforces government propaganda about China’s success and progress toward achieving the “Chinese Dream of the great rejuvenation of the Chinese nation.”
But I don’t predict the 2022 Games will have the same effect, either domestically or internationally, that the Beijing 2008 Summer Olympics had, partially because the Winter Olympics are smaller and the weather is harsher, and partially because 2008 was the first time China hosted the Olympics.
In 2008, stunning opening ceremonies including 5,000 syncopated dancers telling a stylized story of 5,000 years of Chinese history astonished the international audience. The power of that first time cannot be repeated. https://www.youtube.com/embed/T9PmD3K1eJc?wmode=transparent&start=0 CCTV+, a China state video news agency, issued video of rehearsals for the 2022 Olympics opening ceremony on Jan. 25, 2021.
Chinese leaders care about improving the nation’s international status, but they’re already working from a position of relative strength. China’s rise internationally, especially since 2008, is undeniable. Its status as the number two power in the world is almost universally acknowledged.
But that is less important to him than the domestic effect of the Games.
China is not traditionally strong in winter sports. But the country has invested heavily in preparing increasingly competitive teams for these Games. The success of Chinese athletes at the Games will enhance China’s reputation and thus Chinese citizens’ sense of pride. In turn, this will mute competition from Xi’s opposition within the Chinese Communist Party.
FreeSki world champion Eileen Guchose to compete for China – her mother is Chinese – and not the U.S., where she was born and is a citizen. Her choice may yield golds in areas where China is not a strong competitor.
There may be individual acts of protest by some non-Chinese athletes against Chinese human rights practices. But those protests will not be shown on Chinese television, and the protesters will likely be forced to leave China. The Washington Post reported that in late January, Yang Shu, a member of China’s Olympic Organizing Committee, said in a press conference that “Any expression that is in line with the Olympic spirit I’m sure will be protected … Any behavior or speech that is against the Olympic spirit, especially against the Chinese laws and regulations, are also subject to certain punishment.”
With no spectators and a highly controlled environment for the athletes and foreign observers, there is little chance for significant demonstrations to break out.
What’s the payoff?
China spent billions to construct the sites for the events and it will use untold millions of gallons of water to manufacture artificial snow for the skiing competitions. Winter is the dry season in Beijing, and snowfall is rare despite the very cold temperatures.
The costs may produce some grumbling by environmentally and fiscally concerned Chinese which will quickly be suppressed. And if the Chinese team performs well, these complaints may be seen as unpatriotic.
For Xi Jinping and the rest of Chinese leadership, the gains of the Olympics are immediate, and the costs are diffuse and longer-term. In the end they will – through propaganda and the suppression of dissent – tell a story of triumph to their domestic audience, which makes holding the Olympic Games useful for their political purposes.