Apple teased the announcement with a cool AR demo “Easter egg”
Apple announced that on September 14 at 10am Pacific Time., it would hold the long speculated, much anticipated, highly awaited annual September product reveal event. Invites were sent out for its annual launch, which many believe is going to be the day the company will unveil new products, such as the iPhone 13.
If the next iPhone is revealed, it is also likely Apple will share the release or release date for iOS 15, there is already the Public Beta 8 version available.
Although there has been no confirmation on exactly what will be announced at the event, some have speculated, based on the invite, there could be upgrades to photography, especially night mode. Other projects in progress could make an appearance, including, the next generation Apple Watch Series 7 or its newest version of AirPods.
Apple’s SVP Marketing head, Greg Joswiak tweeted a video showing the AR Easter egg announcing the event to be streamed on Apple’s website. Since the start of the pandemic, the company has held virtual-only events. A cool little Easter egg, if you view the event website , using an iPhone or iPad, you can tap on the Apple logo to open up the AR viewers and see the 3D logo move around in the world to whatever is in the background of your camera.