Facebook Attempts to Rebrand itself with New, Colorful All-Caps Logo for all Owned and Acquired Apps
In the fifteen years that Facebook has graced our computer screens, the website has undergone many aesthetic and technical changes, yet its lower-case, white printed name set against a blue background has stood the test of time as the company’s unmistakable corporate logo. However, even the most familiar things must evolve at some point. Despite its long run, Facebook’s corporate logo is finally changing and the change is far from subtle.
Facebook’s updated logo no longer reads “facebook” but instead shouts “FACEBOOK” in all-caps, slightly bolded Helevetica font. According to Mark Zuckerberg, the new logo is meant to offer a sense of security and optimism, with its soft edges and comfortable spacing reminding users that the website was created to bring people together.
Perhaps even more dramatically than the all-caps decision, though, Facebook’s new logo is also losing its signature blue and white color combo. The company’s name will now be written in transitional colors, changing hue depending on the application it is seen on.
The logo will be seen on multiple applications, as Facebook also announced that it will start branding itself more straightforwardly on the company’s other apps and sites. One may not know that Facebook owns Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra. The company plans on making this Facebook-family of services more blatantly related, printing “from Facebook” on each homepage using the new logo.
New Facebook Marketing Stunt Comes Amidst Political Strife and Corporate Pitfalls
This re-branding marketing stunt could not have come at a more astute time for Facebook. The company has been in hot water for well over a year at this point, and the pot is beginning to boil over.
During the 2016 election, the Cambridge Analytica British Consulting Firm used Facebook to steal data and falsely advertise for the Trump campaign. Since then, the company has been accused of profiting off of fake-news and not doing enough to police their content.
Just a couple weeks ago, Rep. Alexandria Ocasio-Cortez grilled Mark Zuckerberg before Congress, exposing the young CEO’s ignorance as well as his lack of initiative to address Facebook security issues and protect its users.
Similarly, Senator Elizabeth Warren has scathingly called out Facebook during her Democratic presidential campaign. Part of her anti-corporation platform includes breaking up the big tech conglomerates—that means Apple, Google, Amazon, and yes, Facebook. Essentially, Warren gave a voice to the widely accepted belief that Facebook currently holds too much control and has become an unchecked power.
No—Facebook is not on great terms with its users nowadays. More and more people are deleting their accounts on the site that once ruled social media, following the #deletefacebook trend growing across the globe. Sadly, there is not a whole lot Facebook can do about the underlying causes, though. As dumbfounded as Zuckerberg may have seemed before congress, these cyber-security questions are far from simple.
For now, Facebook is doing what it can for itself. It is changing its image, hoping that the updated logo and united approach to the multiple apps will revamp interest in the site and maybe just cover up some of the hostility it currently faces. A new logo doesn’t actually solve anything. Facebook will still remain the same old site it always has been. So how do we take the new logo? As a sign of corporate reformation on Facebook’s behalf? Or as a symbolic front to distract user’s from the company’s inaction? Or is it just a logo? A marketing ploy like any other meant to make the website more modern and appealing to digital passerbys.
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