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PhotoShop is Maxxed NFT with “NFT Prep” feature on the way from Adobe
Above: Photo Collage / Lynxotic
The Verge interview with Adobe’s CPO, has mega details
In a new, extensive, Verge interview podcast with Adobe’s CPO, Scott Belsky, a a ‘Prepare as NFT’ system launch for Photoshop was confirmed for the end of the month.
The idea is to maintain a kind of proof of originality system to help prevent fake NFTs (minting non-fungible tokens) from being minted and sold by imposters. The final choice is in the buyers hands at this stage, but having a way for creators to prove authenticity would be a big step.
Since this week Adobe is also holding its annual conference, called Adobe Max, there are also a bunch of new features arriving for Creative Cloud and a slew of app including Photoshop.
Intersecting worlds collide with Adobe in them all…
Adobe has been around, amazingly, since 1982, and millions of digital creatives and content creators use their products.
Photoshop is so entrenched that it has long achieved verb status: if you want to enhance a photo, for example to enlarge your backside or smooth out your skin, just “photoshop it”. And over use is derided as a “photoshopped” persona or image.
Premiere Pro and After Effects, especially the latter, get a lot of pro and semi-pro use for video production. Many, many Pro photographers use Lightroom. The upgrade system for Adobe products and the creative cloud, such as the recent AI and neural engine assisted effects drive change and upgrades at a furious pace.
With the entire content, image and video creation industry becoming more and more vital to networked human communications, tracing and verifying authorship and authenticity are becoming more and more crucial.
Adobe is moving, with caution due to the issues that could arise, into the area on multiple fronts. As per the Verge article;
“With what Adobe is calling Content Credentials, creators will be able to link their Adobe ID with their crypto wallet and mint their work with participating NFT marketplaces. The software company says the feature should be compatible with popular NFT marketplaces including OpenSea, KnownOrigin, SuperRare, and Rarible. A ‘verified certificate’ that comes with minting an NFT with Photoshop’s Content Credentials will prove that the source of the art is authentic.”
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