Tag Archives: apple vs tesla

Steve Jobs & Elon Musk: Apple is the Tesla of Communication

Video November 28, 2021 Danny Leeds

Elon Musk believes he is saving the world: are others worthy to claim the same?

Tesla is a luxury car company with an impeccable green pedigree. Even with attempts at a car with mainstream entry level pricing, owning a Tesla is still beyond the reach of many.

Yet the belief in it’s sustainable energy mission, and the far reaching master plan to back it up, make this fact, for many, “forgivable” at least, and in many ways even a boon.

After all, surviving in the face of an extinction level threat of our own making, has to be for a reason. The reason is the beauty and luxurious success of being alive. These are the twin messages that Elon Musk created that led to a business triumph that is about more than money and power.

Apple makes expensive luxury gadgets that facilitate communication, education and entertainment. It could be argued that these, no less than a pleasurable acceleration of a Tesla in “Ludicrous Mode”, are essential to our continued survival and are desperately needed to help us meet the ever growing challenges of our world and its future.

Apple, since the premature demise of Steve Jobs, has not had the same kind of heroic branding of Tesla’s sustainable energy mission. But the iPhone company should be seen in the same light. The many tools for communication and education make Apple just as important as Tesla in creating a more positive future.

With the ongoing success of Apple’s brand, and the rapid and accelerating expansion of its hardware, software and services, the company will undoubtedly have a central role to play in our success or failure as a species going forward. Apart from the mundane marketplace triumphs, there is a deeper story of a mission that should not be overlooked.

Bad guys make good guys look even better

Look at Zuckerberg and Bezos. Would anyone ever mistake either for a savior? Does anyone believe that Zuckerberg wants to build the metaverse to save the world?

Or that Bezos has ambitions toward space travel for anything other than self-aggrandizement and commercial exploitation?

No one does, of course not. Steve Jobs and Elon Musk can (could) emanate natural sincerity and engender the belief that they are on a “holy” mission. And perhaps that ring of truth succeeds because of it’s honestly and authenticity.

Bill Gates just wants to sell you overpriced, inferior software. And lock you into a never ending billing cycle.

America has had a sad history, for the last century, of celebrating charlatans and hucksters like Zuckerberg, Bezos and Gates, and misunderstanding Steve Jobs until he was gone. But it was his vision, finally, that brought Apple to the pinnacle of business success where it stands today.

Elon Musk’s ‘saving the world ethos’ is important to recognize, acknowledge and adopt. We need more visionaries with an explicit aim to improving and uplifting not just winning a battle between equality corrupt adversaries.

Apple is the Tesla of communication and it’s innovative DNA inspired and created by Steve Jobs is just as essential to building a sustainable, and better, world as Tesla & Musk.

The days of celebrating empty, temporary monetary “success” achieved by scurrilous business models must end, now.

The future heroes of sustainable tech, blockchain innovation, Web3 and, yes, even the metaverse must be lauded, supported and acknowledged as they emerge, while the truth of the shortcomings of evil men must be taught to every child.

Because the choice is not between Coke vs. Pepsi, Tesla vs. Ford or Apple vs. Microsoft. The choice is between Utopia or Oblivion. And there is no third way forward.

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Apple, Apple Car, Books, Breaking News

Apple Car Confirmed: talks with Potential MFG Partners including Hyundai underway

January 7, 2021 Danny Leeds

Following leaks and rumors, a more definitive statement from Hyundai

In December 2020, a Reuters story cited sources with knowledge of the project to confirm the existence of the long rumored “Project Titan” otherwise known as the “Apple Car”. Now, based on a statement from a Hyundai spokesperson, “AppleCar” is moving forward in the form of discussions with potential manufacturing partners.

Hyundai also confirmed to CNBC that discussions with Apple has begun, but added the caveat that they “understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor. As the discussion is at its early stage, nothing has been decided.”

This hesitation could stem from the possibility that the initial statement may have been interpreted as hinting that an agreement could be imminent, sending Hyundai’s stock 23% higher. The surge in the price followed a report by the Korea Economic Daily which had implied that Apple suggested the tie-up and Hyundai Motor was reviewing terms.

Apple doing what Apple does

Even after the Reuters report in December, many were still skeptical, and today the time frames being discussed are very conservative mentioned a 7 year time horizon, even while the Reuters report mentioned at least the possibility, however remote, that 2024 could see an actual release onto the consumer market.

It is historically established that Apple often enters established markets for specific products and, in may cases, makes a ultra high quality, uniquely “Apple” version. EVs are now firmly established as the future of individual sustainable transport, but with Tesla having set the quality and popularity bar as high as it has, Apple will have a challenge ahead of it to produce a likely self-driving fully realized electric vehicle to match the state of the art in 2024 and beyond.

At CES 2020 Hyundai unveiled new technologies they already have in development, such as EVs, driverless and even flying cars.

The fact that Tesla founder Elon Musk is now the richest man in the world, after removing that title from Amazon founder Jeff Bezos, is not a factor in the “race” to build the best software and hardware for the future of EVs, but is an added dramatic fact that serves as a backdrop to the intrigue.

And hey, wow, imaging having a variety of non-polluting, sustainable energy vehicles to choose from by the worlds top manufacturers and with Apple and Tesla battling it out at the high end to provide the best and most desirable.

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Apple, Breaking News, Cutting Edge, Tech

Apple Car rumors fly: a Reliable Confirmation that One is in the Works has Emerged

December 21, 2020 Wiley Simms

Above: Apple Ad in Berlin’s KuDamm – Photo / Lynxotic

Rumors of “Apple Car” a.k.a. “Project Titan” jumpstarting its production dates

Reuters exclusive story quoting a variety of unnamed sources appears to have some validity

Starting on Sunday December 20th rumors began to fly citing one source that claimed an Apple Car, long in R&D would burst on the scene in “late 2021”. That batch of speculative information came from a Taiwanese report from the Economic Daily News, where an “insider” claims that there has been a ramp up of supplies for the production of components for the Apple Car, with a launch potential for third quarter of 2021.

Then, on Monday, the Reuters story debuted with more realistic time frames and at least a few tidbits that appear plausible. The sources contributing to the story say that there is an Apple passenger vehicle in the works, under the long known codename “Titan” and that it will be aimed at the consumer market.

This is, in and of itself, if true, a significant fact as speculation has revolved around a possible retreat into a software only realm or a foray into self-driving systems for commercial use, for example.

Clearly an actual Car sold directly to consumers as an Apple branded product would be the most ambitions possible route into the space and also the most exciting.

Rather than the obviously crazy 2021 timeline, however, the new report indicates a far more realistic 2024 projected launch and even mentions the likelihood of an even longer timeline due to complications arising out of the pandemic.

Even at this early stage, innovative details are being leaked

Other details put forth by the various sources included a new battery design (Apple does have some experience in the battery production area) that could “radically” lower battery cost while at the same time increasing the range of the vehicles.

“Central to Apple’s strategy is a new battery design that could “radically” reduce the cost of batteries and increase the vehicle’s range, according to a third person who has seen Apple’s battery design.”
—Reuters

The battery design, according to one source, is based on a “monocell” system which will “free up space inside the battery pack” by getting rid of pouches and modules that hold battery materials.

Based on this, and presumably other innovations, the car will have a longer range due to packing more active material inside the battery. LFP – lithium iron phosphate also may be used and would be inherently less likely to overheat and therefore be safer than traditional lithium-ion designs.

Other details revolved around “lidar sensors” which are both being used in various self-driving systems and, coincidentally, are also present in iPhone 12 models. The sources say that Apple is both reaching out to companies that specialize in lidar tech and also continuing R&D on its own sensor designs.

A project of this size and magnitude will surely engender more details and leaks going forward. Although seeing an Apple Car on the street may not be in the cards before 2024-2025 it is nevertheless a tantalizing idea to watch unfold, even if only via leaks and speculation at this point.