Tag Archives: olivia

Olivia Rodrigo: ‘Brutal’ video is a Hybrid Hit iPad Extravaganza

Above: Photo Collage / Apple

#BrutalMasks created by iPad are a setup for singer’s AI reality in newest music video

The young and top chart-leading pop star of 2021, Olivia Rodrigo, has debuted her album SOUR. Her first song “brutal” on the album, first released back in May was met with 26.7 million streams its first week.

This week, the artist released her new music video for the song and, incredibly, it was produced exclusively on an Apple iPad. Incredible because of the way it turned out, showing how Apple is aggressively positioning itself, particularly with the iPad Pro, iPadOS 15 and the upcoming iPhone 13 as a full professional production option that will only get better with each software / hardware iteration.

Promotions leading up to her video had fans create their own #BrutalMasks to share on TikTok.

The 30 second video breaks down how some of the custom masks that are featured throughout the video were made with the FacePaint feature on the Procreate app using the Apple pencil.

https://youtu.be/Z6_J8KxIlmI

This isn’t the first time Apple has partnered with musical celebrities, other stars that have worked alongside the company include Lady Gaga, Selena Gomez, and Billie Eilish. With the new direction in marketing and even designing updates to lean more and more towards a pro orientation, expect more major artists, as well as new upcoming ones that can benefit most from the lower cost of top flight production values to get a bump this fall. And the proliferation of creative visual and musical expression will hopefully follow…

Related Video:

Related Articles:


Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

Olivia Rodrigo’s debut song gains unstoppable virality: breaks records for ‘Driver’s License’

Above: Photo Collage / Lynxotic / Olivia Rodrigo

Fastest selling streaming title ever

Olivia Rodrigo, the 17 year old high school senior made major headlines shattering streaming records with the official release of her debut single “Driver’s License”. Best known for her role in Disney+’s “High School Musical: The Series”, however, the newcomer will now be known for her chart-topping song.

The kind of immediate response and millions of streaming requests is not that common for newer artists, its not typical for a singer that isn’t established to so quickly gain traction and quickly reach the top of the charts. Usually this is reserved for well known artists including the likes of Taylor Swift, Katy Perry, BTS, Ariana Grande, ect.

“I truly do think this is just a lightning-in-a-bottle moment that sort of brought together a number of factors in a way that they haven’t really been brought together recently,”

– Becky Bass / Spotify Global Hits lead

In an Apple Music interview, Rodrigo described “”I wrote the bulk of the song literally crying in my living room, and I think that it definitely has that feel to it,” she continued by describing her inspiration for the song, referencing Gracie Abrahm’s song “Minor” was a major inspiration. “I was driving around my neighborhood, actually listening to really sad songs and crying in the car, and I got home and I was like, ‘Maybe I’ll write a song about this, crying in the car.'”

Some of her fans speculated that the song was about Rodrigo’s breakup with co-star Joshua Bassett. 

“Drivers License” broke several Spotify records for the most streams in a single day on Jan 11 for a non-holiday song with 15.17 million global streams. Then in continued its momentum the next day, Jan 12. continuing to beat the previous day, with 17.01 million streams. In addition to Spotify records,  Amazon Music reported that Rodrigo now help the record for the most requested song in one day globally via Alexa.

The young artist had readily admitted she is a Swifty. When the records broke, Taylor swift personally reached out to the artist!

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac 

Lynxotic may receive a small commission based on any purchases made by following links from this page