The time is now to start listening – to your body that is
It’s not uncommon lately, at one point or another, to start asking ourselves some of the following questions: Working too hard ? Life ever feel as if you can’t keep up? Always stressed or tired? If you answered yes, it’s possible you are one of many experiencing burnout. But what is burnout?
Burnout can look like different things to different people, yet it is almost always is characterized by an overwhelming feeling of emotional, physical and mental exhaustion. Burnout is often the result of prolonged exposure to stress, but there is a nuanced difference.
Being stressed out means there is too much going on, but being burned out means not enough positive input causing a feeling of emptiness (such as; no motivation, not caring or ability to see hope or potential for positive change). Usually burnout is associated with work, but there are definitely other factors that can contribute outside your job, including personal lifestyle (e.g. too much responsibility and not enough support) or even personality traits (e.g. type A or need for perfection).
Below are a few books that can help you recognize and take action to help better cope with the omnipresent burnout in our world, learn to listen to your body, and find methods to deal in healthier ways the many stressors and demands that today’s life can hold.
Burnout: The Secret to Unlocking the Stress Cycle
This book focuses on helping women identify and explain burnout and how we experience it very different than our male counterparts.
A best-seller that relies on science-based finding also lays out realistic ways in which women can recover from burnout to live a more joyful life by minimizing stress and managing emotions.
Also comes with worksheets and exercises that makes self-care and wellness within the realm of the possible. Click to see “Burnout“.
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma
This hugely popular best-selling book delves into traumatic stress and how it impacts our body. Using scientific data, Van Der Kolk breaks down how trauma literally reshapes both the brain and body.
In addition he explores ways to retrain the brain by activating parts of the brain that can help including: sports, yoga, meditation, and much more.
Winning the War in your Mind: Change your Thinking, Change your Life
Bad habits and unhealthy ways of thinking are part of what it is to be human. Author Groeschel understands that battle with negative thinking and helps you identify such “false thinking” and rewire your thought processes.
He also incorporates faith, allowing you to bring in a higher power to enable a life that brings more peace and joy. to Click for more on “Winning the War“.
That’s the first line of an open letter released Tuesday by 71 young professionals and students in the advertising and public relations industry calling for an end to contracts with fossil fuel companies, given their significant contributions to the climate emergency.
“The biggest threat to our future is climate change,” they write. “The world’s 20 biggest polluters are fossil fuel companies, with the entire energy sector responsible for creating 75% of carbon emissions. They are blocking necessary and urgently needed climate action.”
“And our industry is helping them do it,” the young professionals continue. “We’re angry. We’re afraid. And we refuse to sit back and watch it happen.”
The letter is clear in its demand:
“We, tomorrow’s leaders, call on all agencies, from the holding companies to the independent shops, to stop working with fossil fuel clients. This means oil giants as well as the alphabet soup of trade associations and front groups.”
– 71 Young Professionals
“No more marketing climate denial and disinformation” or “setting up fake front groups,” the letter adds, further calling for an end to “amplifying lies about how action will hurt the economy” and “greenwashing oil, gas, and coal companies, aiding them in their attempts to dodge pollution safeguards and block meaningful change.”
BREAKING: Today 71 professionals under 30, junior executives, and students in the advertising and PR industry released an open letter calling for advertising and PR executives to end contracts with fossil fuel companies. https://t.co/b3l47m45S0
The signatories urge everyone in the industry—especially agency heads, founders, and leadership teams—to take a stand against continuing to work with polluters, emphasizing that the climate emergency is already taking a toll.
“We won’t be able to reduce, reuse, recycle our way out of tomorrow’s catastrophe—because it is already happening today,” says the letter, which is open for new signatories through the end of the week. “Over the last few years, we’ve seen the devastating impacts of climate-related disasters, like record-breaking wildfires, droughts, heatwaves, and hurricanes. Bold action is needed, at all levels and segments of society. The time has come for our industry to do its part.”
Fires are devouring swaths of the Western United States, forcing evacuations and shutting down every national forest in California. On Sunday, Hurricane Ida, a “poster child for a climate change-driven disaster,” slammed into the Gulf Coast as a Category 4 storm, killing at least four people, leaving more than a million without power amid widespread destruction, and sparking calls for President Joe Biden to declare a climate emergency.
“At some point in the recent past, climate change was something that was happening in some distant future, and maybe of little concern to most people. Well, that distant future is now today—everyone will experience climate change as a series of horrific front-page photos and videos until they themselves are taking those photos and videos. It’s no longer some abstract threat,” letter leader Joe Cole toldCommon Dreams.
Cole is strategist working with Clean Creatives, a campaign supported by Fossil Free Media that pressures ad and PR agencies to drop fossil fuel accounts.
The letter comes as the New York Times is under fire for allowing fossil fuel industry advertising, thanks to a new campaign and reporting by climate journalist Emily Atkin in her newsletter HEATED.
As Atkin reported Monday:
[A] new activist campaign to pressure the Times to stop creating and running fossil fuel ads is launching today. Called Ads Not Fit to Print, the campaign argues that fossil fuel advertisements endanger Times readers’ health in the same way now-banned cigarette ads did—and likely, even more.
“What the Times is doing right now is shameful,” said Genevieve Guenther, whose group End Climate Silence is spearheading the campaign. “On one hand, they’re trying to seem like part of the reality-based community who acknowledges the climate crisis and wants to solve it. On the other, they’re doing everything they can to keep the fossil fuel economy going because it is one of the sources of their own power and they believe in it.”
Activists aren’t the only ones taking issue with this practice, either. In conversations with HEATED over the last week, several current and former Times newsroom employees expressed concerns about the paper’s practice of creating and running fossil fuel ads. Their concerns ranged from undermining the Times‘ own climate reporting, to harming Times readers’ health, to aiding industry attempts to mislead the public about the deadly effects of fossil fuels.
Cole highlighted energy giants’ contributions to planet-heating pollution and told Common Dreams that “these clients are represented by some of the most storied ad agencies in the world like BBDO, Edelman, Ogilvy, and WundermanThompson.”
“These ads go on to be featured in some of the most prominent real estate around the world, from billboards to the NYT,” he said. “Although the tobacco industry was and is responsible for a personal health crisis, the fossil fuel industry is killing the entire planet.”
Praising Times journalists’ work on the climate emergency, Fossil Free Media director Jamie Henn tweeted that “the paper should stop doing them—and all of us—a disservice by continuing to make and run ads for fossil fuel corporations.”
NYT reporters do great reporting on the climate crisis.
The paper should stop doing them — and all of us — a disservice by continuing to make and run ads for fossil fuel corporations. https://t.co/4wspKFp3eY
In a statement about the letter Tuesday, Cole said that “any time our industry starts to change for the better, it is through a combination of outside and internal pressure. I believe in the power of young professionals in our industry—the leaders of tomorrow—to hasten the necessary transition away from fossil fuel clients.”
The strategist pointed to recent findings that July 2021 was the hottest month ever recorded and asserted that “it’s no longer acceptable for agency executives to ignore the damage their work with fossil fuel clients is doing to the planet.”
He argued that “even a single contract with a client like BP, Shell, or Exxon can wipe out the impact of an agency’s sustainability pledge. If agencies are serious about not only protecting the future of their young staff, but recruiting them in the first place they need to begin by transitioning away from fossil fuel work and rejecting new contracts.”
“The people signing this letter truly are the leaders of tomorrow,” Cole added, “and if agencies want to remain relevant, and attractive places to work for top young talent, they need to end their work for the worst polluters on the planet.”
One noteworthy film released by Netflix so far in 2021 is “The Minimalists: Less is Now”. Made by the creative duo Joshua Fields Milburn and Ryan Nicodemus, the documentary takes a look at overconsumption and how the two blogger / podcaster / filmmakers came to their new careers as minimalist advisors for the masses.
There’s been a bit of a wave of minimalism of late which seems to be rising in tandem with trends like Marie Kondo’s de-cluttering advice and ‘joy in the act of tidying up’. This roughly corresponds in some ways with the aligned philosophical surge of interest in Stoicism, which has seen renewed interest in recent times, perhaps due to the same forces of chaos and overconsumption that led the minimalist duo to begin their de-cluttered lifestyles.
A further, only partially explored connection from the film, is the influence of digital advertising, social media and the current unfolding crisis due to the massive big tech monopolies controlling our world. The hit Netflix documentary “The Social Dilemma” itself does not do a lot more than scratch the surface of the problems and issues of social media and big tech dominance, and, clearly, would be beyond the scope the less ambitious “The Minimalists: Less is Now”.
Kudos for taking on big subjects and paring down to digestible fare
However, one of the threads of the film does deal with the perceived issues of increasingly more manipulative ad systems and more powerful, targeted, barrage of messages to buy that emanate throughout our lives from Facebook, Google and Amazon, who they point out in the film control over 70% of all digital advertising.
The primary threads in the film are the twin biographical stories of the two authors, who were best friends since childhood, interspersed with interview footage from various experts in the ways that our culture can lead to overconsumption and unhappiness, even as we all try to chase the American dream.
In the end, the film is an enjoyable and thought provoking introduction to the ethos “less is now” and how to benefit from having a de-cluttered life. The personal and conversational presentation using the filmmakers’ personal stories and presenting them with both on camera confessional footage as well as illustrative “flashbacks” is perhaps the largest factor that makes this a satisfying, if light-hearted, journey into self-betterment through less.
