Tag Archives: Tech Giants

Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

Above: Photo Collage / Lynxotic

Search Battle Lynxotic Predicted is about to Breakout Big time

In a year that has already offered AppleOne5G, and perpetual AirTag teases, Apple Inc might have yet another major project hidden up its sleeve. According to a report from the Financial Times, the tech company has recently partaken in research and development indicative of creating a new original search engine.

Read More: Apple iPhone 12 Pro Models are Here and There’s More

For years, Google has been the default search engine on Apple devices. This is part of an ongoing deal between the two companies where Google pays Apple a pretty penny to foreground their services. Now, however, Google is facing an antitrust suit from the Department of Justice. This case claims that Google has a monopoly over search and directly sites its relationship with Apple as evidence.

If the DOJ manages to win against Google, it could be the end of its search engine arriving pre-encrypted in all iPhones, iPads, and Macs. Thus, an in-house Apple search engine comes at an opportune time. Not only will it provide Apple with a new default search platform, but it will also muster some competition against Google— one of the things that the antitrust case desperately calls for.

Any Engine at All by Apple is Earth-shattering to the Status Quo of Big Tech

Nothing is set in concrete about this speculative Apple search engine yet. All we know for sure is that the latest version of iOS 14 shows signs of increased search technology. Under the upgraded operating system, iPhone users can type in questions directly on their devices’ home screens and arrive at Internet results without any middleman. This has also led to an uptick in Apple’s spidering tools, which comb and datafy the web for a smoother search experience. 

These changes in iOS 14 are subtle, but given the context, they could be laying the seeds for something much larger. Tellingly, former Google head of search John Geannandrea also oversees these recent Apple advancements. Geannandrea joined Apple three years ago, and while his main focus at the company has been Siri thus far, he obviously has the expertise and experience for helming a Google-like project.

Some believe that Siri is the base of Apple’s increased search interests. Perhaps the new technologies are simply working to refine the voice assistant rather than setting up a wholly alternative Google competitor. At the same time, though, with the proper expansion, Siri could very well evolve into a worthy Google rival, especially if it becomes the one-stop search engine on all Apple devices.For now, users will just have to wait while events unfold. Experts say that the antitrust case against Google will go on for years, and if Apple is indeed developing its own search engine alternative, it will likely take just as long.


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Amazon, Facebook, and Google will be accountable if Anti-trust law revisions hold

New Reports call for laws to rein in giant monopolies

Amid a zany week of political theater and election drama, the federal government has actually managed to make quiet, nonpartisan progress on an important issue. On Tuesday, October 7th, Democratic members of the House Judiciary Subcommittee on Antitrust finally released a long-awaited report concerning the dominant technological companies in America and their legally dubious corporate power.

Read More: Apple is Coming 4U: Facebook, Amazon and Google Surveillance facing US scrutiny and danger from New Software

The report comes at the end of a sixteen-month investigation into the tech giants, arriving to the conclusion that America’s four biggest tech companies—Amazon, Google, Facebook, and Apple— all partake in anti-competitive practices that could be reprehensible by law.

Essentially, with the exception of Apple, these four conglomerates have created near-monopolies in their respective fields. Amazon controls 40% of e-commerce in America, and endorses business models that squander the competition and abuse third-party sellers through data mining. Apple has argued that they do not have a monopoly stake in phones, Android (google) and Samsung, have a larger worldwide base, and in other areas Apple has an even less dominant position. Only in dollar denominated success do they hold the absolute top spot.

 Google has an even larger monopoly on Internet searches, also utilizing data to bind users to their content and prioritize their services over all other websites.

Facebook, meanwhile, is a hegemonic vacuum for social media outlets, endorsing a “copy, acquire, and then kill” technique according to the report. Essentially, rather than compete with other platforms, Facebook sucks them into inescapable, self-serving positions.

Apple is not in quite as much hot water as the other three companies. The report mainly accuses Apple of binding its users to the Apple Store, which creates an extra, sometimes expensive, hurdle for App developers to get over if they want their product widely available. The report accuses Google of doing something similar with Android, saying that the software forces people to use Google on their devices.

Read More: Zuckerberg Promises Change as Facebook Value plummets $56 Billion after Ad Boycott

Of course, all of these companies have denied any illegality in their actions— each citing the free market and defending their business practices as entirely fair when responding to the report.

Generally in gridlock and inept, this is one area where Government must act decisively

However, Congress does not seem to agree. In light of the recent report, many Democrats are in favor of rewriting the U.S. Antitrust Laws to better protect a fair, competitive economy. Traditionally, the Antitrust Laws keep businesses in check on behalf of consumers, but they have not been touched in decades, and capitalism has developed immensely since then.

The amount of power that these three companies have garnered demonstrates that the laws now need to consider affairs between businesses as well, lest a handful of power-hungry entities override the market.

Some Republicans, however, have pushed back against the idea of rewriting the Antitrust Laws. Notably, Representative Kelly Armstrong from North Dakota did not sign the committee’s report on Tuesday. While he agrees that something nefarious is at hand with these tech companies, his remedy focuses on greater oversight from the Department of Justice and the Federal Trade Commission, upping the enforcement rather than adjusting the laws itself.

Read More: Google about to face Long Overdue Antitrust Charges from Department of Justice

Even if certain politicians disagree on how to address the issue, the nonpartisan support for cracking down on big-tech in America is nevertheless a milestone, and it comes at a crucial time. While thousands of Americans are facing economic strife due to the COVID-19 pandemic, billionaires (especially tech moguls) are seeing their stocks skyrocket.

According to a financial study covered in USA Today, billionaires now hold more of the world’s wealth than ever before— $10.8 trillion. Tech billionaires in particular hold $1.8 trillion of that, a whopping 42.5% increase from just a year and a half ago.

The bulk of American Antitrust Laws were written at the turn of the twentieth century. Since then, the state of the world has changed. The state of the economy has changed. And perhaps most immensely, the state of technology has changed. Algorithmic dictatorships are growing almost as quickly as class divides in America. So perhaps it is time for the law to change as well.


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Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page.