Tag Archives: WSJ

The Short and Tragic Life of Quibi: Obituary for a Hollywood Experiment

PHOTO COLLAGE / LYNXOTIC

The unconventional streaming service is done – a flameout less than seven months after launching

On October 21stThe Wall Street Journal caught a whiff that a certain young video streaming service was about to bite the dust. Rumors turned out to be true, as the hardly six-month-old Quibi shut down that same day.

Quibi was an unconventional streaming service from its very beginning, a risky idea from Hollywood veterans Jeffrey Katzenberg and Meg Whitman. Conceptualized in August 2018, their idea was to create a streaming platform dedicated to short-term content on mobile screens. The founders figured that people might appreciate “quick bites” of entertainment on the go— hence the service’s name.

Read More: Quibi Gone after Shortest Stint in Streaming History: WSJ Reports

Although the idea was irregular, Katzenberg and Whitman were still able to work their magic and build up hype for the product. In the months leading up to its April 2020 launch, Quibi ads were everywhere, many of them featuring notable celebrities. The moguls behind the project also raised over $1.75 billion from high-profile investors and garnered an additional $150 million in ad revenue from the likes of Pepsi and Walmart. In the final hours before its release, Quibi was starting to look like a forthcoming underdog success story.

But when the launch happened, audiences quickly realized some issues with Quibi. It lacked particularly alluring content; the small-screen “Turnstyle” optimization was unusual; many questioned, “Why pay money for such a service when there are so many free mobile streaming destinations like YouTube or TikTok?”

Evidently, Quibi was off to a rough start, but the road only got rockier. In May, a lawsuit emerged as the video company Eko sued Quibi for infringing on a patent for the “Trurnstyle” technology.

Now with heavy criticism and a legal battle on their hands, Quibi’s viewership also started to dwindle. The number of subscribers was actually disappointing from the very beginning, but the figures really started declining around Quibi’s three-month birthday, when the service’s lengthy free trial was running out.

Why did it fail? And what does it means for streaming to come?

According to The Verge, one report estimated that Quibi lost ninety percent of its subscribers in July, just when they were all supposed to start paying the monthly fee: $4.99 with ads, $7.99 without ads.

All of these factors could have played into Quibi’s premature demise this week. However, the formal announcement, penned in a letter from Katzenberg and Whitman, blamed the coronavirus. While COVID-19 has helped other streaming services like Netflix and Disney+ boom, forcing audiences to seek home entertainment as theaters closed, it has done the opposite for Quibi.

Essentially, part of Quibi’s appeal was to attract a mobile audience— people who were riding trains or sitting in waiting rooms. Now that most people are working from home and avoiding public spaces, a short piece of visual narrative watched from a smartphone does not seem as appealing, even if the service did just launch its first TV app a few days ago.

Read More: Read More: Quibi Shifts Gears Following Rough Start: Katzenberg Blames Underperformance On Coronavirus

The other part of Katzenberg and Whitman’s letter stressed how Quibi could not carry on as a stand-alone company. Allegedly, the partners tried getting Apple, WarnerMedia, Facebook, and NBCUniversal to acquire Quibi, but no one was buying. Thus, they had no choice but to close up shop.

Quibi stood as a big Hollywood experiment from the get go. Although both of its founders were well experienced in the entertainment industry, a small-screen subscription based streaming service would be considered a bold endeavor for anyone to sell.

We can blame Quibi’s failures on timing, pandemics, competition, or simple over-ambition, but in the end, the only hard truth is that the platform lasted a very short time. Perhaps the shortest time ever for a recognizable streaming service.

Sometimes, Hollywood rewards audacity, like when a young director breaks the rules or a studio chooses to invest in a chancy intellectual property. However, for every Jordan Peele’s “Get Out” or Disney’s acquisition of Marvel, there are a million projects that didn’t make it. Sadly, Quibi is one of them.

In the streaming war, an ongoing battle where Disney+ and Netflix seem to be winning while HBOMax, AppleTV+, and NBCUniversal’s Peacock hold their ground, Quibi will go down as the young, daring private, sent out by senior officers to storm the trenches, only to take one in the gut early on.

We will never know what it could have been, and there may be others like it to come. For now, though, Quibi may be a cautionary tale for entertainment executives, one that has alas met a hasty epilogue. 


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Quibi Gone after Shortest Stint in Streaming History: WSJ Reports

From the Bigger they come dept.

From initial announcement of the high level duo of former eBay CEO Meg Whitman and Hollywood Mogul Jeffrey Katzenberg there was always something unlikely about Quibi

Read More: Quibi Shifts Gears Following Rough Start: Katzenberg Blames Underperformance On Coronavirus

In some ways like “WeWork” for streaming – at least in the hype and over-financing department,  the concept of reinventing the way that stories are told on screens and arbitrarily cutting all traditional sizes into 10 minute “bites” (quick-bites, hence the wonky name) seemed from day-one, to many, as a dubious goal. 

Not only driven by outdated thinking on the creative-business axis: stars-only, big money leading the way, astronomical budgets, virtually no one involved with a current digital media background, in some ways its shocking it lasted this long. 

Quibi Holdings LLC, which according to the WSJ article, had raised 1.75 billion in start-up capital is shutting itself down.  

A lawsuit from a tech company who claims ownership of the streaming tech used by the service, in particular the “turn style” feature, where the videos could be watched either in landscape mode or portrait, with the viewer able to switch back and forth at any time.  Interactive-video company Eko initiated a lawsuit with the help of Elliot Management.

This is a better, more plausible, reason, in addition to the lack of interest from viewers, than using the pandemic and the timing of the initial launch coming during lock-down as an excuse.

Although Quibi attracted major advertisers and achieved a pre-sale of $150 million in booked ad-revenue, ahead of the initial launch, payments where predicated, as is typical, on viewership numbers which never materialized. 

This news is yet another indicator of the incredibly volatile nature of the online video market, and is a harbinger of likely many more shake-ups and flame-outs in the near future…


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A Bully with a “Nice” Promise is Still just a Bully: Big tech Behemoth Plays Coronavirus Card

Not long ago it was a pledge of billions for the climate crisis, now $4 billion for “safety”. Where are the audited accounts?

Above: Photo Collage / Lynxotic

Funny thing about promises made by politicians and owners of public companies. Although truth will eventually come out due to public access to accounting, these are often so far in the future that virtually anything can be promised today with no need for a specific plan or transparent numbers to back them up.

On May 3rd, in a dramatic “you may want to sit down” moment Jeff Bezos announced that the company he runs, and is the principal shareholder of, would take all of the $4 billion in expected 2nd quarter operating profit and “invest” it in “COVID-related” costs:

“Under normal circumstances, in this coming Q2, we’d expect to make some $4 billion or more in operating profit. But these aren’t normal circumstances. Instead, we expect to spend the entirety of that $4 billion, and perhaps a bit more, on COVID-related expenses getting products to customers and keeping employees safe.”

Now those who follow Amazon news might remember that in February the online retail giant’s owner pledged $10 billion as a “donation” toward battling climate change, under the moniker “Bezos Earth Fund”.

Read more: “Deadliest Enemy” for Deep Background on Pandemics and the Danger of a Second Wave

Even as these ego boosting promises are helping with the image of this company, often otherwise described as “the grim reaper” in the press for its murderous behavior toward any potential competition, a cursory look beneath the surface quickly yields another story. The announcement on Friday suspiciously coincided with fallout from a WSJ article alleging that false information was given in testimony relating to Amazon’s well known extreme competitive behavior against its own so-called marketplace sellers. On the same day as the “generous” promise came to light the WSJ published a follow up piece indicating that Bezos has been “asked” to testify before Congress and to clarify what appears to be an attempted cover-up of the well known practice.

A long history of incredibly consistent behavior points to something lurking beneath the headlines

While we are digging into the weeds here it’s important to note that both the promised, not yet existent, $4 billion and the “pledge” to set up the “Bezos Earth Fund” are not binding in any way, but simply vague promises. It will be months and likely years before any solid information could come out as to just what the various monies will be spent on, if at all.

For example, Amazon has made it well known that it intends to take its “Grim Reaper” show to the health care industry in an attempt to cause the same kind of carnage that it achieved in the book retail and publishing industries, not to mention Diapers and countless other product categories. Who’s to stop this push into a new area to conquer from being funded by this “generous promise” of $4 billion even while stating that all of Q2 profit will be used for “protecting employees as this crisis continues”. Who will prevent that from happening? Yes, you have it right, no one.

Read more: ’Blowout’ by Rachel Maddow: Corrupted Democracy, Rogue State Russia and the Richest, Most Destructive Industry on Earth

Meanwhile, even as these lovely pledges and promises get the digital ink equivalent of a small ocean, the usual slash, burn and pillage continues in plain sight. Many of those same digital outlets crowing about the generosity of the great emperor of Amazon’s promise, just had their business models turned to something more suited to a cremation urn than the daily news shelf. Amazon Affiliate payments to media outlets, a mainstay keeping many news organizations afloat (barely) were suddenly slashed up to 80% this week. So, in other words, a huge constituency that created the success of the giant firm is once again being rewarded by almost certain financial collapse. Big surprise.

There are two that “win”: one is Amazon, second a bribed customer and all others are lured into a death trap

This warrants a deeper look into the process and train of thought that can be deduced from the recent facts, actions and events. Amazon’s income has exploded since the coronavirus crisis began; hence the anticipated $4 billion operating profit projection.

See DJI video promo

Warehouse workers ? A million allegedly working in almost sweatshop (or worse) conditions for slave wages. Do they benefit financially from this obscene windfall? Yes, they get, possibly, free masks. Perhaps a tiny pay raise for certain “teams”.

How about the marketplace sellers (you know the ones that Congress and the WSJ appear to believe have been systematically defrauded and cheated for decades) that generate nearly 60% of the gross income of the retail site? They will be rewarded with increased scrutiny, higher fees, higher costs and the usual brutal death camp treatment. Lower fees for the best among them? Never.

Ultimately, this charade is business as usual and par for the course from a company that did not get the nickname “Grim Reaper” for nothing. $14 billion for altruistic causes that represent selfless generosity towards others? That’s as likely as a Camel jumping through the eye of a needle.

full statement released by Amazon / Bezos:

From online shopping to AWS to Prime Video and Fire TV, the current crisis is demonstrating the adaptability and durability of Amazon’s business as never before, but it’s also the hardest time we’ve ever faced,” said Jeff Bezos, Amazon founder and CEO. “We are inspired by all the essential workers we see doing their jobs—nurses and doctors, grocery store cashiers, police officers, and our own extraordinary frontline employees. The service we provide has never been more critical, and the people doing the frontline work—our employees and all the contractors throughout our supply chain—are counting on us to keep them safe as they do that work. We’re not going to let them down. Providing for customers and protecting employees as this crisis continues for more months is going to take skill, humility, invention, and money.

If you’re a shareowner in Amazon, you may want to take a seat, because we’re not thinking small. Under normal circumstances, in this coming Q2, we’d expect to make some $4 billion or more in operating profit. But these aren’t normal circumstances. Instead, we expect to spend the entirety of that $4 billion, and perhaps a bit more, on COVID-related expenses getting products to customers and keeping employees safe.

Read more: Dark Towers tells Deutsche Bank Story of Trump, post Bankruptcy yet Swimming in Loans

This includes investments in personal protective equipment, enhanced cleaning of our facilities, less efficient process paths that better allow for effective social distancing, higher wages for hourly teams, and hundreds of millions to develop our own COVID-19 testing capabilities. There is a lot of uncertainty in the world right now, and the best investment we can make is in the safety and well-being of our hundreds of thousands of employees. I’m confident that our long-term oriented shareowners will understand and embrace our approach, and that in fact they would expect no less.

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