Apple
Apple 2022 is looming larger than ever after a hyperactive 2021
Above: Photo Collage / Lynxotic / Apple
Lots of talk about the future is right on cue, but the next phase may lurch in an unexpected direction
Though always surrounded by haters and skeptics filed with F.U.D. – Apple escapes, along with Tesla, the level of derision reserved for Facebook (Meta!?@#), Google (Alphabet@?@!) and Amazon (Bezos?), for a simple obvious reason – Apple creates products; hardware, software and services that are not the reason for the criminal level of failure that is the Web2 business model, soon (ok, eventually) to be replaced by Web3.
Buying an Apple product or service in the future, using Bitcoin, Ether, Shiba or what have you, will not be a problematic transition. And I suspect that Web3 and the metaverse, if and when they gain momentum will get more of that juice from Apple products and features than from the three companies featuring a clown-car user-as-a-victim business model mentioned above.
The next phase of integration between the innovations already evolving in the vast ecosystem, tracing back to Steve Jobs visions, will remove any doubt that the future needs more power to get where its going, and at this time, only Apple can provide that kind of propulsion.
It’s less about hit products and pleasing purchasers, though that is always in play, and more about a roadmap to a higher functionality.
Hiding in Plain Site: the long game of endless iteration until ‘suddenly’ the future is here
With so many things that are dominating a public conversation of short-sighted voices and consensus herds, the biggest ‘breaking news’ stories in tech and innovation are, in reality, years, even decades in the making. Apple has literally dozens of these stories and the entire company is like one big moon-shot with Steve Jobs guiding us all toward the impossible, from above. Yet still seen as “boring”.
Mundane yet real and really amazing. How long was Apple silicon in development before it hit like a tsunami this year? Even “failure” is just a temporary setback if core principals are observed: iCloud, which started life as “mobile-me” is still imperfect and was nearly un-usable until 2019-2020, but is now beginning to bear fruit, hell, an orchard of fruit, as interconnected apps and app actions are updated and enhanced via cloud communication, machine learning and AI (a term Apple never uses since it carries with it Elon Musk’s famous warning label).
Look at the simplest and longest living apps, like “photos” – as with all other apps not anymore for iPhone or for mac, it is just photos everywhere. And the internal capabilities are growing while we sleep – incrementally in an almost scary way, more faces are being recognized and analyzed for search, objects and animals are not far behind.
Text is instantly read and cached for access not only in static photos but live. And these functions, and soon many more, can be accessed from other ecosystem apps, like, mail, messages, notes, contacts and so on.
Even with all the glitches there’s a clear path toward something…more.
Sometimes what sounds like nothing is a really big something, like the elephant looking for the blind men
Eventually the interactive multiplication of possible functions could be as mind bending as the percentage gains of the Shiba Inu coin (not the dog, sorry) in this year of insane crypto-awareness-expansion. And that is just and example, or a wild stab of an attempt to get to the heart of the insane growth curve.
While everyone is focused on circa. 2006 based concepts like a “killer app” or feature, the existing functions that we were all bored with in 2011 are coming-to like like a frankensteins monster of self animation, one that is ‘here to help’.
And it’s all just barely starting. The examples are so numerous that this would have to be a 500 page book to even begin to list them, however, and by the time page 423 would be written, it would be necessary to start at the beginning again, since everything would have already completely changed by then.
Tiny, minuscule case in point, but huge if you are a mac/ iPhone dual user (who isn’t?) – on the iPhone 13 Pro with iOS 15.2 (and soon on likely almost any iPhone with iOS15 updated to the current version) many of the web sites I have been trying to use for years (with Safari) but could not and had to switch to a laptop / desktop, such as for banking, business, media (WordPress and many others) are now unable to tell that I am on an iPhone (the request desktop site finally works on a critical mass of important sites) and landscape mode is becoming universal in more apps and functions.
Nothing works until everything does
Sounds like nothing? Try sitting in an airline seat and getting a text telling you that you need to do a bank transaction, or schedule a freight pickup, or publish a post on a professional app, and then imagine the stress of digging out your laptop or having to postpone that urgent task hours until landing? Or just grab the phone (in your pocket) and let it emulate your laptop until you are back on land, or until you feel like switching.
This may also all just seem like fan-boying, I know, and on a level it is. Perhaps getting let down by everything that Web2 promised, and facing a world of corrupt a-holes in-charge and little else across the vast tech landscape, makes even a touch of fairness and honest ingenuity turn nearly anyone into an over-night acolyte.
And reducing technical breakthroughs that we may all be depending on to solve doomsday-level extinction-threatening problems (and the 2022 edition of those is about to be revealed, stay tuned) to a commercial contest of bells & whistles is maddening to the nth degree.
We need optimism, a crazy dude like Elon Musk taking on Big Oil with S3XY electric cars, and Apple, hopefully, can join in that conversation. And all those upgrades are desperately needed. So if fan-boy energy is required, then so be it.
This year is the first year, ever, that upgrades feel like real, serious, upgrades. And the majority of them are “free”, with the only caveat being that they work waaaayyy better on the newest machine versions. Ok, yes, that’s a criticism and a “gotcha” from Apple, but the level of improvement or outright magical new functionality is so high it’s hard to beef on it.
It will take all of 2022 to absorb a fraction of the changes and upgrades that have already happened
And while that is going on an even bigger boatload of changes are in the pipeline. Not just the progress on nutzoid stuff like a self-driving Apple car with no steering wheel, or the rumored AR glasses with a mac level engine somehow hidden in the arms, but the repercussions of better faster machines with ever-evolving integration and interactive uses that push the whole digital content marketplace forward at an ever faster pace.
YouTube shorts (and of course TikTok) are already seeing million hit posts using cinematic mode aesthetics – oddly, since a pro-DSLR was capable for many years to enable this. It’s not the tech, it’s the ubiquity, the awareness that “cinematic” is a thing at all.
Who, outside of pro photographers, ever heard of a macro photograph or lens until every iPhone 13 pro owner had one in their pocket. And what of the fact that it might be used for do-it-yourself surgical evaluation (don’t try this at home!) and probably many other not yet known creative hacks?
Since this article in it’s breathless adjective filled ranting, with only scant details, is clearly inadequate, please keep up with Lynxotic, Madison Santel, Wiley Simms and the whole gang as we try to get the facts, tips, tricks, hacks and inside dope out as fast as it changes (or as fast as we can, at least).
- Apple Reveals new MacBook Pro Models, Mac Mini: all with M2 and M2 Pro Chips
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- The Vision of Steve Jobs for the Future of Apple has Barely Begun to Emerge
- Best thing about the new Mac Studio Display? It’s Optional with the Mac Studio Desktop…
- iPhone Subscription Service Could Launch This Year according to Gurman
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