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Before there was iPhone there was…iPod

Available today, the new iPod Touch from Apple: faster with more storage available.



New iPod Touch Released: Increased Power, Performance and Features –

Finally, a new iPod Touch release from Apple. Available immediately online (at and hitting stores later this week, with features like a speed bump, provided by Apple’s A10 Fusion chip. The added oomph will enable better gaming, group FaceTime and AR capabilities and a general performance increase. Soon, of course, the power under the hood will also have iOS 13, expected to debut in June at WWDC, to extend software quality and features as well.

With a lowest price of $199 and a max storage up to 256GB available (for an additional $200), the sleek beautiful form factor will be on a higher functional level than ever. So thin and light, due to the intentional omission of iPhone elements for telephony, on a trip to Europe people will think you have an iPhone 12 and beg you for a closer look!

Sometimes Less is More

It has been a closely held secret that the thinner form factor, lower cost and full software functionality are all a huge plus for anyone who wants to enjoy an iPhone-like computing experience without the cost and size of the real thing.

Now with the improved power of the A10 fusion chip and additional storage available, it’s an improved alternative, even if you have an iPhone and just want a thin, light non-phone device to surf news aggregators or check emails and add to notes, etc. With iOS 13 and full iCloud synchronization across all your devices, the usefulness of this new iPod is increased even more.

The new iPod touch also provides fun and productive AR experiences across gaming, education and web browsing. AR is even more engaging and immersive with the new capabilities of shared AR, persistent AR, which is tied to a specific location, and image detection, making it possible for the new iPod touch to magically bring to life 3D objects like toys and sculptures.

It is very good news that Apple made the decision, after several years without an update, to continue with the iPod Touch line, like they did by resurrecting the Mac mini last October.

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After new iMacs, iPads and iPad pro, as well as AirPods, were released in March, and with the Mac Pro promised before the end of 2019, this might just be the year of Apple’s ultimate upgrade redemption. Great news for lovers of these special products, somewhat neglected and needing updates for so long. In this case we can agree with Greg:

“The ultra-thin and lightweight design of iPod touch has always made it ideal for enjoying games, music and so much more wherever you go.”

– Greg Joswiak, Apple’s vice president of Product Marketing

With Apple Music, subscribers can gain access to a catalog of over fifty million songs, Beats 1 Radio, thousands of playlists and daily selections from the world’s best music experts. Apple is offering the new iPod touch in Pink, (PRODUCT)RED, Space Gray, Silver, Gold, and Blue.

Pricing and Availability

  • The new iPod touch starts at $199 (US) for the 32GB model, $299 (US) for the 128GB model and $399 (US) for the 256GB model from, in the Apple Store app and Apple Stores, and is also available through Apple Authorized Resellers and select carriers (prices may vary).
  • The new iPod touch models are available to order starting today from and in the Apple Store app in AustraliaAustriaBelgiumCanadaCzech RepublicDenmarkFinlandFranceGermanyHong KongHungaryIrelandItalyJapanLuxembourgNetherlandsNew ZealandNorwayPolandPortugalSpainSwedenSwitzerlandTurkey, the UAEUK and US.

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