Music Video Vignettes Combined into Prime Day Promotion
Amazon prime is a way for the company to combine and bundle features for a yearly subscription fee. Every year, in addition to the usual subsidized shipping, prime video and the rest, there is Prime Day, which is now upon us. This year that also includes “Prime Day Show” which is a “free” offering for Prime members, basically 30 minute music video vignettes by Billie Eilish, H.E.R. and Kid Cudi.
The long form multi song productions are enjoyable enough, however, it is also true that music videos are a form of free advertising for the artists and songs that they feature. So, in this case that makes this a kind of subsidized collaboration between the artists (presumably paid to have the Amazon moniker associated with their music) and the company.
None of this makes it less enjoyable, of course, but it is interesting how it is not live (nothing like the huge live concerts put on by AliBaba and Tao Bao for “Singles Day” in China, but rather a pre-recorded, fairly standard, traditional, music video style production).
As the shopping kicks off in Ernest later, at one minute after midnight on June 21st, this show could be a way to relax ahead of the shopping frenzy.
The first episode contains several songs by H.E.R., interspersed with short drama interludes and featuring celebrity cameos. All set at Los Angeles’ Dunbar Hotel, known in the 1930s and 1940s as the hub of the city’s Black culture, and the lavish production and assist from acting talent makes for a showcase of songs from her new album, “Back of My Mind”.
Next, in the second episode Kid Cudi goes with an outer Space theme and, similarly, has scenes linking the production extravaganzas built for each song. This is all appropriate since he is presenting songs from his album “Man on the Moon III”.
A second space connection comes from the participation in collaboration from the International Space Orchestra, who happen to be the world’s first orchestra entirely consisting of space scientists from the NASA Ames Research Center, the SETI Institute and the International Space University.
The closing act, of course, is Billie Eilish, and the city of Paris (or at least a studio set of it) is the conceptual backdrop used to elevate what are otherwise live performances for the purpose of creating a video, sans audiences. The first song is set in a romantic hotel room set and features the song “My Future” as well as “Lost Cause”, “Therefore I Am” and “My Power”. As a whole the set is very “jazzy” and has an intimate feel that appears to be a project rendition original version take.
All in all, while there is respectable and well produced performances and visual enhancements, at the same time there is a lack of any event style excitement or sense of a musical live performance (which is not the point, admittedly).
Perhaps the three episodes can best be seen as a kind of chestnut to show fans of the artists that “Prime” is giving back and that the bundling extends beyond free shipping, prime video, prime music, other perks and deals and into another area, event bases collaborations for the sake of commerce.
Not only are thousands of physical products on sale for Prime Day, starting tonight at midnight, but virtual deals, such as films and shows are getting big promotional discounts also. The streaming deals are already live, so if you are inclined to watch while it’s still weekend prime time, a large assortment is available.
Some examples of films currently deeply discounted to view:
- “Moonlight” @ $2.99
- “NomadLand” @ $2.99
- “News of the World” @ $2.99
- “Above Suspicion” @ $2.99
- link to Full Prime Video Deal List
Titles that are normally priced higher for rental viewing or purchase are set for a limited time to $.99, $1.99 or $2.99 depending on the title. Naturally the newer and “hotter” the choice the less likely that it is at $.99 cents, but on the other hand, we all have different taste and perhaps you can find a film or show that you have been wanting to see but did not want to pay a higher price to watch.
For some reason, documentary films such as “Chasing Madoff” or “Good Trouble“, the excellent documentary on John Lewis, which is part of a Juneteenth special promotion, tend to show up at the rock bottom price. So perhaps, taking advantage of the promotion as a way to educate and enlighten oneself might be more economical than jumping in to the top hits and most current feature films.
If you do shop around, hovering or clicking on the deals designated with a “$” in the upper left hand corner, you will find at least a few titles here and there at the low $.99 cent watch price. Much more common are $1.99, $2.99 and even $3.99, which is a discount but does not feel like a huge one.
Also, since newer popular titles are normally priced much higher, up to $5.99 and sometimes more, even the $2.99 special price represents a bargain opportunity.
An example of a recently released, high quality film is “The Courier” which is currently available to watch for $2.99 (normally $5.99)
All of the following subscriptions have a special “up to 2 Month” $.99 cent teaser rate:
- PBS Masterpiece
- PBS Kids
- PBS Documentaries
- Movie Sphere
- Lifetime Movie Club
- Acorn TV
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