Official Movie Release and Premiere Timing Reconsidered
The 25th James Bond movie and the last one to star Daniel Craig “No Time to Die” has officially been delayed. The premiere in London was originally set for March 31st and worldwide release April 10th, yet due to the increasing global outbreaks of COVID-19, the movie and production company gave word that the film will now be released in November of this year.
The official word is said to be the result of an open letter written by a popular Bond fan website named MI6-HQ that addressed EON, MGM, and Universal about the health concerns relating to the movie release. (see link for full letter):
“With the Coronavirus reaching pandemic status, it is time to put public health above marketing release schedules and the cost of canceling publicity events.
Major events around the world have already been canceled or postponed due to health risks. Leading tech companies have banned travel for hundreds of thousands of employees, including Amazon and Google. All before the US and UK outbreaks expand.”quote from MI6 Staff / www.mi6-hq.com
Two days after the letter was written, @007 the official Twitter page for the Bond movie took to social media to make the announcement of the delay. All in all this seems a wise decision as the public attendance of large numbers of people for any venue is in question due to the outbreak and the danger associated with close contact in enclosed spaces.
The entire film industry, concert and music industry and even live sports face a potentially huge challenge if this situation worsens. At this stage both the spread of the virus and the extent of quarantine measures that could become mandatory in the U.S. are unclear.
In Asia, not only mainland China but also Korea and Japan can be seen as initial examples of what could be in store for us in North America. In Europe, most notably Italy and in Iran things have already progressed beyond what we have seen thus far in the U.S.
Ultimately the question remains whether the spread of the infection can be contained, and yet, it is precisely measures such as the postponement of large public events that could be seen as part of the prophylactic response, and could help to prevent the kind of tragedy that China has already experienced.
Trend in Cancellations and Postponements Rising as Concerns of Infection Increase
The list of events being cancelled due to fears of an increase in Coronavirus cases and even a possible eventual quarantine situation arising in the U.S. is getting longer daily. Some recent examples include the South by Southwest festival (also known as SWSX), scheduled to kick off on March 13th in Austin TX and yet is considering a cancellation after both Facebook and Twitter indicated that they would not send employees to the sow this year. The huge festival’s organizers must reconsider, it seems, after a petition online has been signed by over 40,000 people calling for the cancellation of the event. In some countries there is a ban on public gatherings altogether, naturally in China but even in Switzerland where there is a ban in place on any gathering that expects attendees in excess of 1000.
The effects on vast swaths of commerce, such as the $2.5 trillion trade show industry are looming large and could have a ripple effect throughout the economy as a whole. The Mobile World Congress, now known as MWC, originally scheduled for February 24-27, 2020 in Barcelona, Spain, for example, which is the world’s largest trade show for the Mobile Phone Industry has just been cancelled, and each of these kinds of large gatherings will mean a directly correlated drop in hotel, travel and restaurant revenue in the cities affected. To date more than 24 trade shows and conferences have been cancelled or postponed worldwide due to the concerns about the spread of the coronavirus.
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