Tag Archives: Apple Music

Olivia Rodrigo: ‘Brutal’ video is a Hybrid Hit iPad Extravaganza

Video September 1, 2021 Kat Lee

#BrutalMasks created by iPad are a setup for singer’s AI reality in newest music video

The young and top chart-leading pop star of 2021, Olivia Rodrigo, has debuted her album SOUR. Her first song “brutal” on the album, first released back in May was met with 26.7 million streams its first week.

This week, the artist released her new music video for the song and, incredibly, it was produced exclusively on an Apple iPad. Incredible because of the way it turned out, showing how Apple is aggressively positioning itself, particularly with the iPad Pro, iPadOS 15 and the upcoming iPhone 13 as a full professional production option that will only get better with each software / hardware iteration.

Promotions leading up to her video had fans create their own #BrutalMasks to share on TikTok.

The 30 second video breaks down how some of the custom masks that are featured throughout the video were made with the FacePaint feature on the Procreate app using the Apple pencil.

https://youtu.be/Z6_J8KxIlmI

This isn’t the first time Apple has partnered with musical celebrities, other stars that have worked alongside the company include Lady Gaga, Selena Gomez, and Billie Eilish. With the new direction in marketing and even designing updates to lean more and more towards a pro orientation, expect more major artists, as well as new upcoming ones that can benefit most from the lower cost of top flight production values to get a bump this fall. And the proliferation of creative visual and musical expression will hopefully follow…

I want my Apple Music TV— Apple launches twenty-four hour music video streaming channel in the U.S.

October 22, 2020 Madison Santel

Apple will revive and improve the past with non-stop music

In the 1980s and 90s, MTV and VH1 dominated television sets, bringing the novel concept of music videos to new heights. Today, those channels have gone in different directions, shifting their attentions towards reality television to near-humorous degrees. Meanwhile, like many forms of entertainment in the twenty-first century, music videos have been siphoned off to the Internet, finding homes on YouTube, Vevo, and Facebook.

Now Apple is trying to get in on and rekindle the music video action with a new project that feels both retro and advanced all at the same time.

Apple Music TV launched in the United States on October 19^th, offering a twenty-four hour live stream of music videos and other music related content such as interviews, concert footage, and more. This is far from Apple’s first leap into the music industry, as it launched Apple Music and Apple Music 1 (formerly Beats 1) in 2015— not to mention that the tech company was once synonymous with iTunes and the iPod. However, Apple Music TV is the company’s first deep dive into music videos.

Introducing Apple Music TV: a free 24-hour curated livestream of videos including exclusive music video premieres, live shows and events plus more.

Watch now (US only): https://t.co/ZXBJkDre3f pic.twitter.com/XapyvcKeMd
— Apple Music (@AppleMusic) October 19, 2020

In many ways, Apple Music TV emulates old school outlets like MTV and VH1, as it streams content constantly like a visual radio station. Unlike its ancestral predecessors, though, it does not have advertisements (for now) and its accessibility is not tethered to a cable subscription. Instead, users access Apple Music TV through the AppleTV app, which already comes with most smart TVs.

Given the declining popularity of music videos over the past few decades, one must question whether or not Apple Music TV is a worthwhile investment for the company. Apple has recently put a lot of its eggs into the streaming basket, launching Apple TV+ in 2019 and emphasizing its new status as an entertainment conglomerate with the AppleOne bundle. The company has also gotten experimental on the streaming front with innovations like the Apple Fitness+ exercise app.

Exclusive video premieres, music documentaries and much more in store for Apple Music

In today’s age, a music video-focused channel is yet another daring outing for Apple. As aforementioned, though, Apple has some deep roots in music, and therefore goes into this world with a bit of preexisting infrastructure.

For example, Apple Music produces its own music, which Apple Music TV can help promote. The same concept applies to Apple’s radio stations like Apple Music 1, Apple Music Country, and Apple Music Hits. They can all work in tandem to raise Apple’s bar across all musical platforms.

Furthermore, although music television has been around for decades, the industry is ongoing. Apple Music TV aims to find new ways to celebrate and cover it. On Fridays, for example, the channel will focus on new releases, airing never-before-seen videos. This week, it will debut the music videos for Joji’s “777” and Saint Jhn’s “Gorgeous.”

Likewise, on Thursday, the channel will narrow in on Bruce Springsteen, playing videos both old and new, plus interviews and fan events, to promote The Boss’ new album “Letters To You.” These are the kind of special events that the channel will celebrate and distinguish itself through.

Bruce Springsteen’s #LetterToYou is on the way. Go behind the music in this new documentary as Bruce @Springsteen and The E Street Band record together live for the first time since Born In The U.S.A. Arriving October 23 on Apple TV+ https://t.co/XwBixuXOfs pic.twitter.com/WlElTO9Vvk
— Apple TV (@AppleTV) October 15, 2020

Such is the win-win nature of Apple Music TV— for every piece of new content, there is a backlog of old material; and for everything that is outmoded, there is always something cutting edge on the horizon. Evidently, even in today’s age, there is more than enough material to keep a music-streaming channel fresh and relevant.

Luckily, Apple also has enough name brand recognition to televise events and promote content for some highly influential artists. This reputation for quality and appeal might be Apple Music TV’s greatest tool in trying to resurrect a bygone kind of television.

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Entertainment, Music

if you missed it: Billie Eilish in 1st Ever Apple Music Awards Concert watch now with Apple Music

December 7, 2019 Madison Santel

Photo is a link to the Awards Stream from Steve Jobs Theater from 6:30 PM Pacific Time, December 4, 2019

At 6:30 p.m. Pacific Time or 9:30 p.m. Eastern Time, Apple streamed its first ever Music Awards show. Billie Eilish performed live Globally with a live stream of the Event that took place at the Steve Jobs Theater.

By clicking on the photo above you can see the stream, in case you missed it live. It may require an Apple Music sign in – but Apple is offering 3 Months free to anyone that wanted to check out the concert. (may vary by country). You just have to remember to end the subscription within three months if you don’t want to pay.

On December 3, Apple announced that Billie Eilish was Global Artist of the Year and the Songwriter of the Year along with her brother Finneas. Song of the Year was “Old Town Road” by Lil Nas X, while Lizzo was the breakthrough Artist of the Year .

This admittedly groundbreaking concert appears to be partially intended to get folks that have upgraded to new software on iOS and mac OS to activate the new functions of the Music app, if they haven’t already done so. Here is the link which will take you to the iTunes and or Music app where you can stream the the show: Billie Eilish Live Stream . Of you do not have the app required you will be prompted to download it after clicking the link.

Using the Steve Jobs Theater as a concert venue, part of the Apple Park campus normally used to keynotes and the likes, is also groundbreaking and appears to be a first step toward many new things Apple will be trying going forward.

This new Annual Award and the show are yet another example of the expanding universe of Apple service and media oriented projects. Along with Apple TV+ there is a rapidly growing array of ways that Apple is linking directly to entertainment. Apple News and Apple News + features the information side of things, while the many software offerings, many with a price tag of zero and others, such as Final Cut Pro, for a modest price, relatively speaking, as well as Arcade for gaming subscribers and so on.

The expansion, as we previously predicted is just getting started in 2019 and will literally explode by the end of next year. So far, particularly tonight’s concert, we are seeing great things on the horizon. Enjoy.

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