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Apple iPhone 12 Pro Models are Coming Immediately and There’s More



Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki – Video / Apple

Humans never seem to learn – but starting today our Phones do: Big-time

Seems like every year, and sometimes twice a year, we all go through the same song and dance. Apple -oriented publications and media tout all the “leaks” and how they predict that Apple will have a “lackluster” announcement based on those leaks. 

Read More: Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

Then reality hits and the leaks, while technically more or less correct, turn out to be meaningless or worse. The idea of “only” incremental improvements is blown away by an expanding and deepening ecosystem, so dominant and advanced, in and of itself, that the real world goes Gaga and Apple has yet another world-changing hit on its hands. 

The iPhone 12, the HomePod mini and even the MagSafe system are each going to smash expectations and, ultimately, change the world we live in. 

The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories.
Photo / Apple

That’s a Strong Statement, Dude, what R you? A Fanboy?

Well, if we were looking at what’s been going on, particularly during the last several years, you would have noticed that the “incremental” improvements that so much of the media has been whining about are actually all part of a huge shift into areas, heretofore unimaginable, and all powered by an ecosystem that is unrivaled and unparalleled in any industry. 

Apple has developed and advanced all its products and innovations using Hardware design, Software, machine learning and AI, as well as hardware and silicon development; and that has started the process of replacing and becoming the sequel to Moore’s Law – on a whole new level. 

iphone 12 Pro video – Apple

Computational Photography is Today’s biggest buzzword (not counting 5G)

5G and the 5G roll-out are the real secret to why all the nay-sayers are wrong. Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

Although there were many photography related bombshells in the presentation today – such as the 5x optical zoom rage / capability (iPhone 12 Pro Max) and the more powerful, larger sensors on the iPhone 12 Pro, it’s the payoff on the machine learning, and software based enhancements to the visual results and the shooting experience that is mind-bogglingly advanced and has only just begun. 

Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

– D.L.

Without going into a list of the improvements and features related to Computation Photography upgrades (we will cover that in a series of articles and videos in the coming days, weeks and months) the ways that both the experience and results of shooting with an iPhone are improving is vast. 

iPhone 12 Pro Max

  • Screen: 6.7-inch Retina display
  • Resolution: 2778 x 1284 at 458 ppi (pixel per inch)
  • Processor: Apple A14 Bionic
  • Rear camera: 12-megapixel wide camera with f/1.6 aperture + 12-megapixel ultra-wide camera with f/2.4 aperture (120-degrees field of view and Sensor-shift optical image stabilization) + 12-megapixel telephoto camera with f/2.2 aperture +LiDAR scanner for depth mapping
  • Optical zoom: 2.5x optical zoom in, 2x optical zoom out (5x optical zoom range)
  • Front camera: 12-megapixel with f/2.2
  • Internal storage: 128GB/256GB/512GB
  • In the box: No earpods and charging brick; Lightning to USB-C cable included
  • Software: iOS 14
  • Starting price: $1099

The iPhone 12 and the iPhone 12 Pro will be available in the US from October 23. The iPhone 12 mini and the iPhone 12 Pro Max will be available in the US from November 13.

And the sub-head should be: “wow” because the iPhone 12, just as was the case with the iPhone 11, will be further refining and improving these capabilities 24/7 while we sleep. The importance of this can not be overestimated. Your iPhone will take better photos and perform better with, not only, “incremental” software improvements that you will download throughout the year, but also with “invisible” upgrades that will happen 24/7 slowly but surely as a result of AI and machine learning, well, learning. 

I believe that this incredible fact is actually downplayed by Apple because they are worried that the general public might actually fear the power, based on some kind of Terminator-like dystopian scenario, thinking that the iPhone is a potentially dangerous pseudo-living being. The power is real. The fear is unfounded. Enjoy the upgraded experiences and performance now, and watch if improve day by day, week by week and move us all into a more beautiful future, at least for photos and screens and, oh yes, SPEED.

Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos captured with iPhone 12 and iPhone 12 mini, maintaining sharpness and clarity for unprecedented detail and texture in every part of the photo – Photo / Apple
The Apple-designed A14 Bionic delivers unparalleled performance and power efficiency, while delivering great battery life – Video / Apple

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