Tag Archives: tedx talk

The Whole “be real” thing is Hard if you spent years learning to be Professional First

Above: Photo Collage / Lynxotic

Who am I? I’m the person writing this.

But is it really necessary for you to know that I am female, love only cats (no dogs) and just got engaged?

No? Good, cause none of that is true. (Except the female part) That’s only one example of the odd twists that can come with the current trend of people going viral when they show “realness” and vulnerability.

Heard of acting? That’s what Meryl Streep does when she plays a person that never went to Yale and is not a rich famous actor, wink wink.

I suppose, as with so many online phenomena these days, it’s TikTok leading the way. No longer a place for young girls to dominate using only dancing, beauty and feminine wiles, it’s now a place where less objectively attractive people can blow up by showing, ostensibly, who they are.

Or by wearing a bear head as a hat.

https://www.tiktok.com/@madelin._.crochets/video/6983841654092352773

This trend towards realness has, based on informal research, also spilled over into places like LinkedIn, Medium and even Twitter.

On the whole, I think it’s a great thing. If Meryl Streep was only able to play herself, movies would be much less interesting, no doubt!

And maybe at least half of all the realness really is real. Just take it with a grain of salt if you see posts of someone getting engaged 3 times. In the same week.

All kidding aside this trend is part of a bigger, important evolution in digital communication

The evolution from journalistic norms, such as never referring to yourself directly but only as “your scribe”, “the writer”, “your correspondent” or just “one”, as in “one can only wonder…” to today’s norm of writing like the whole world wants to read your diary….

These journalistic conventions seem archaic and even ridiculous when the formerly forbidden “I” is commonplace and the authenticity of direct TikTok style casual presentation is already dominant and growing as a trend.

But the overall shift has more than just a style preference behind it, if you ask this writer (me).

It’s also far more than just the outgrowth of armies of non-journalists communicating spontaneously in every format and on every platform.

It’s really the early beginnings of what has become a common topic of late: the transition to the so-called Metaverse.

Not the Zuckerbergian Metaverse where people run around without legs and have joyless celebrations of themselves.

But rather, the real life cyber world where billions are on their phones communicating in various ways basically all the time. Even while jaywalking.

And as we do this more in every imaginable format, the desire to see “beautiful” landscape photos that have been photoshopped to death, instagram style, is eventually diminished to zero.

And what follows in a new hunger for the “real” or at least the honest seeming portrayal of the real (hi there Meryl!) and content that pushes an entirely different layer of psychological buttons.

As I mentioned above, dear reader, I love this! In spite of the fact that it leads to really scary TikToks (just check out the posts of some of the people that follow you on Tiktok (to see what I mean, the ones that follow 8753 people and get followed by like, 23 have nice videos…) where the frightening reality that’s out there (the banality of empirical unattractiveness you might call it) is already on full display, and how.

But that’s just the price to pay for a deeper and more authentic experience. And for the benefit of the real and valuable advice and knowledge you can get directly from “non-professional” actors who are not acting (presumably). We are reaping the profits of real life experiences, in exchange for nothing more than our attention, and clicks, likes and follows. And I say, Amen to that, bro.

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Best Under-the-radar Books from Our Research

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Sometimes, lost in all the hype and hoopla are gems that just don’t quite make it into the forefront of the mainstream. We make it our mission to keep our eyes open and be on the hunt for just those kinds of gems. Perhaps it’s an idea, or a thread of meaning, or maybe just something that is boiling under the surface about to explode like a geyser in Yellowstone Park.

Here are a few books, and the idea of a physical book itself is also one of those overlooked genius things that seems to slip past us everyday, and these are just the kind that only the eagle-eyed may have noticed previously. To make it easier they are featured front and center, below, along with descriptions, provided courtesy of the Bookshop, and some links for a variety of options to purchase.

Infinite Powers: How Calculus Reveals the Secrets of the Universe

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From preeminent math personality and author of The Joy of x, a brilliant and endlessly appealing explanation of calculus–how it works and why it makes our lives immeasurably better.

Without calculus, we wouldn’t have cell phones, TV, GPS, or ultrasound. We wouldn’t have unraveled DNA or discovered Neptune or figured out how to put 5,000 songs in your pocket.

Though many of us were scared away from this essential, engrossing subject in high school and college, Steven Strogatz’s brilliantly creative, down-to-earth history shows that calculus is not about complexity; it’s about simplicity. It harnesses an unreal number–infinity–to tackle real-world problems, breaking them down into easier ones and then reassembling the answers into solutions that feel miraculous.

Antitrust: Taking on Monopoly Power from the Gilded Age to the Digital Age

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Antitrust enforcement is one of the most pressing issues facing America today–and Amy Klobuchar, the widely respected senior senator from Minnesota, is leading the charge. This fascinating history of the antitrust movement shows us what led to the present moment and offers achievable solutions to prevent monopolies, promote business competition, and encourage innovation.

In a world where Google reportedly controls 90 percent of the search engine market and Big Pharma’s drug price hikes impact healthcare accessibility, monopolies can hurt consumers and cause marketplace stagnation. Klobuchar–the much-admired former candidate for president of the United States–argues for swift, sweeping reform in economic, legislative, social welfare, and human rights policies, and describes plans, ideas, and legislative proposals designed to strengthen antitrust laws and antitrust enforcement.

Klobuchar writes of the historic and current fights against monopolies in America, from Standard Oil and the Sherman Anti-Trust Act to the Progressive Era’s trust-busters; from the breakup of Ma Bell (formerly the world’s biggest company and largest private telephone system) to the pricing monopoly of Big Pharma and the future of the giant tech companies like Facebook, Amazon, and Google.

She begins with the Gilded Age (1870s-1900), when builders of fortunes and rapacious robber barons such as J. P. Morgan, John Rockefeller, and Cornelius Vanderbilt were reaping vast fortunes as industrialization swept across the American landscape, with the rich getting vastly richer and the poor, poorer.

She discusses President Theodore Roosevelt, who, during the Progressive Era (1890s-1920), busted the trusts, breaking up monopolies; the Clayton Act of 1914; the Federal Trade Commission Act of 1914; and the Celler-Kefauver Act of 1950, which it strengthened the Clayton Act. She explores today’s Big Pharma and its price-gouging; and tech, television, content, and agriculture communities and how a marketplace with few players, or one in which one company dominates distribution, can hurt consumer prices and stifle innovation.

The Curse of Bigness: Antitrust in the New Gilded Age

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From the man who coined the term net neutrality, author of The Master Switch and The Attention Merchants, comes a warning about the dangers of excessive corporate and industrial concentration for our economic and political future.

We live in an age of extreme corporate concentration, in which global industries are controlled by just a few giant firms — big banks, big pharma, and big tech, just to name a few.

But concern over what Louis Brandeis called the curse of bigness can no longer remain the province of specialist lawyers and economists, for it has spilled over into policy and politics, even threatening democracy itself. History suggests that tolerance of inequality and failing to control excessive corporate power may prompt the rise of populism, nationalism, extremist politicians, and fascist regimes.

In short, as Wu warns, we are in grave danger of repeating the signature errors of the twentieth century. In The Curse of Bigness, Columbia professor Tim Wu tells of how figures like Brandeis and Theodore Roosevelt first confronted the democratic threats posed by the great trusts of the Gilded Age–but the lessons of the Progressive Era were forgotten in the last 40 years. He calls for recovering the lost tenets of the trustbusting age as part of a broader revival of American progressive ideas as we confront the fallout of persistent and extreme economic inequality.

Silent Spring (50th Anniversary Edition)

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The classic that launched the environmental movement

Rarely does a single book alter the course of history, but Rachel Carson’s Silent Spring did exactly that.

The outrcrythat followed its publication in 1962 forced the banning of DDT and spurred the revolutionary changes in the laws affecting our air, land, and water.

Carson’s passionate concern for the future of our planet reverberated powerfully throughout the world, and her eloquent book was instrumental in launching the environmental movement.

This is without question one of the landmark books of the twentieth century. The introduction, by the acclaimed biographer Linda Lear, tells the story of Carson’s courageous defense of her truths in the face of a ruthless assault form the chemical industry following the publication of Silent Spring and before her untimely death.

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