The recently released book “Power Play” begins with some detailed accounts of Tesla’s rocky beginnings. The book is said to showcase behind-the-scenes anecdotes and allow readers to get an exact account of just how unusual Elon Musk is.
Musk also appeared to respond to various media activity related to the book, and accounts of his alleged behavior, via Twitter, confirming that Walter Isaacson will be penning his biography.
In his tweet, he said “If you’re curious about Tesla, SpaceX & my general goings on, @WalterIsaacson is writing a biography”. Isaacson is responsible for writing biographies on Benjamin Franklin, Einstein, Henry Kissinger, as well as Steve Jobs.
If you’re curious about Tesla, SpaceX & my general goings on, @WalterIsaacson is writing a biography
Power Play: Tesla, Elon Musk, and the Bet of the Century
Author and WSJ tech and author reporter Tim Higgins pens the inside story of Musk, which includes some already leaked controversial stories.
Back in the good ole days, aka as the 2000’s, fast, sexy (s3xy) electric vehicles were a new concept, a novelty, one that lead to the rise of Tesla and Elon Musk’s colossal fortunes. For more check out “Power Play“.
The Naked Display of Abandon in Shanghai was a Signal to The Next Generation
It’s not because Tesla’s stock is at a high. It’s not because SpaceX is passing milestone after milestone. Elon Musk is on a mission, and it’s the same one we all need to be on, starting now: to save the world.
There’s a kind of liberation in facing death, like the movie protagonist racing in a stolen car, chased by the killer bad guy, not worried about the tires or how much fuel is being used: it’s adrenaline pumping survival mode, right here, right now.
And yet, with the metaphorical woman of his dreams (who is actually us and the planet) in the passenger seat, the protagonist, and all of us vicariously, feels more alive, in what could be his final moments, than in all his life to this point.
That’s why he’s dancing.
Many say 2019 was the year that the Climate Crisis, formerly known as global warming, could no longer be doubted by any sane or unbiased person. A few dozen catastrophic, clearly anomalous weather events will do that.
And now, as the new decade dawns, Australia burns and #WWIII trends on Twitter, we are all starting to feel like we are in that stolen car.
Elon Musk is a little different from the rest of us. Not because of his money or success or brains or celebrity. Because he has been on this mission for practically his entire life.
And now we need to join him.
Tesla is and always has been on a mission. Not to “dominate” the EV sector of the auto industry, as is so often written. Not to achieve success as measured by profit or cash flow positions. It’s on an energy mission . See it’s stated for all to see on its twitter account:
So many constantly trumpet the refrain that solving the climate crisis is all about austerity and sacrifice, and certainly there will be plenty of that.
And the deniers say that changing the system is not worth it if there is even a minuscule chance that we are not doomed. Really? How much Exxon stock do you own ? But what it will really take is a revolution in thought and the contagious motivation of an entire generation. And humans are not prophylactically inclined !
It’s Elon Musk and Tesla’s genius, shared with Apple that they understand that you can change the world if people are moved by aspirational, beautiful, sexy dreams of a better life. Not some granola style golf cart of functionality.
An iPhone is the best, most powerful hand held computing device ever imagined and, oh yes, it’s a sexy, sleek fashion statement that you can love with all your heart as well. Ditto on the last part for every Tesla also, from the Model 3 to the Cybertruck.
That mission is bigger than being a car maker, or battery manufacturer or even tech design firm. It’s a mission to replace the current, suicidal, Fossil Fuel based infrastructure with a sustainable one. Worldwide. Right now. Before it’s too late to matter.
Companies that have a higher mission than just “profit for shareholders” have not just a higher moral ground from which to operate but a true motivation that literally pulses like a beating heart throughout the enterprise. Often overlooked is the mission that Steve Jobs imbued into the soul of Apple and the higher mission of providing the best tools that technology is capable of.
Looking forward, for perhaps the first time in human history, the challenges are sharply defined, as are the methods and players in the game. Massive evil forces, created by humans must be countered by small and also equally massive forces just as human, oriented toward a better world and more, the best of all possible worlds.
In truth, within the total devotion and capitulation to a higher mission lies freedom, inner peace and, ultimately success and prosperity, potentially for us all.
Not a hard choice when compared to pain, suffering and, ultimately the extinction of all life on this planet.
In short, it’s Utopia or Oblivion, folks.
So, thank you Elon Musk, for showing us the steps to the dance, and for having the bravery to show us with those awkward, unselfconscious moves that, you too, are learning as you go.
Now we all just need to apply ourselves, like Greta Thunberg inviting Meatloaf to examine scientific evidence, to the task of finding the joy in changing everything that’s wrong with our world, starting with the energy infrastructure, and replacing it with a better, cleaner, less tainted one.
— 🌎 Positive Energy Action (@PosEnergyAction) January 7, 2020
There is a paradox here, though. See it? If we are running for our lives from the most fearsome danger we’ve ever faced, and we are not concerned about money, power or the trappings of fame, then why does it sometimes seem like a better life is so close we can almost reach out and touch it?
Tesla Roadster – Photo / Tesla
Because that’s the secret. If we did all dance like Elon, devote ourselves to a higher cause, and put aside our worldly squabbles over money, power and fame, maybe, just maybe, we will survive and prosper, beyond all our imaginings. And that stolen car? It’s a Tesla Roadster hitting on maximum torque in Ludicrous mode.
And with every discovery shared, solution compounded and mission surpassed, we can escape together and let go of the past’s villainous errors. With luck to find a future worth all our hopes and dreams.
Memes and Ridicule are spreading the word: There’s a New Truck in Town…
It’s been quite a week in Tesla news since the Cybertruck was unveiled near the SpaceX headquarters on November 21st. There’s been a rollercoaster of love and mocking, most of which has been entertaining. Once the initial barrage of silly memes hit like an avalanche on Twitter, auto insiders piled on, in a nice way with tongue in cheek, and all seemed to combine to take an already massive press event to an even higher level.
While pre-orders for the Model 3 peaked around half-a-million, and as all would know by now, that model is a huge success story, 250k in pre-orders in less than a week for Cybertruck is not a bad start. Yes, the pre-orders for the Cybertruck are only $100, more a token of appreciation than a hard reservation, and are fully refundable at that, but for a truck that was roundly derided and even scornfully laughed at, this cannot be considered an insignificant number.
There has been much speculation, as the pre-order tally kept growing, that this could all be a ruse and that the publicity would spur on accelerated development at other automakers, which does appear to be the case. However, amid all the noise and squawking, the name, the image, the logo and the concept are splashing across the world like a tsunami of retro-nostalgic-futurism gone wild.
And, deep deep below the surface of that wave, there is something more. Much more. As is often the case with Elon Musk led projects, an attempt was clearly made to break the mold when it comes to the engineering and feature-set capability, not just the aesthetic ethos.
“So, normally the way that a truck is designed, you have a body on frame, you have a bed on frame and the body and the bed don’t do anything useful. They’re carried like cargo, like a sack of potatoes. It was the way that aircraft used to be designed, when they had biplanes, basically. The key to creating an effective monoplane was a stressed skin design. You move the stress to the outside skin.”
– Elon Musk at the Tesla Cybertruck Unveil Event
As can be seen by looking online at the stats, or reading some good Teslarati articles that go further into the deeply practical innovations, there’s a lot more here than meets the eye.
2019 has been a Watershed Year for Tesla and Elon Musk and 2020 will see more Massive Changes
The 250k pre-orders represent, at the very least, a massive world-wide focus group on the idea of the Cybertruck, if not the truck itself. This focus group is very, very enthusiastic about the idea. How much of this is celebrity love? How much is tree-hugger-meets-mad-max eco-rescue lovers? How many are tired of the macho-hillbilly-redneck pro-gas-guzzling Marlboro-Man image of “Made-Ford-Tough”? A lot, clearly.
“So if you think about a truck, you want a truck that’s tough. You want a truck that’s really tough, not fake tough.”
– ELON MUSK AT THE TESLA CYBERTRUCK UNVEIL EVENT
And what if it is just a lot of people with a C-note to spare that would like to vote for an overthrow of the old guard and see the transition to a sustainable energy transportation infrastructure at least get off its ass?
In Southern California you get on the freeway anytime, anywhere and you will see old guard 19mpg, 40 gallon per tank monsters with fat, stupid oversized clown wheels as far as the eye can see. What if they were mixed with Tesla Cybertrucks, in addition to the Model S and Model 3s that are already a California freeway mainstay. Would that be “Blade-Runner-esque? And what of it? At lease a new day will look new and be different.
Haven’t we seen enough of the Status Quo? Haven’t the Dinosaurs had their day? Change can be refreshing, even while retro in a cyberpunk kind of way, and in the end, Saving the Planet and Having Fun Doing It is a much better way than the way we had.
More than 200k in pre-orders and Future buyers posting Proof Online as a Badge of Honor
The Cybertruck unveiling at the SpaceX adjacent Tesla Design Center on November 21st was one for the the ages. The initial reaction by the throngs of invited press (invitations were required and very hard to come by for the ultra-anticipated event) was to run with the obvious: smash proof window failure and wild twitter responses to the extreme throw-back-style design.
Elon Musk even pre-revealed what the general look the truck would be before the event, as if he was concerned that people needed a preview to reduce the shock of seeing the radical concept without a prior hint of what was to come.
Electric motors also have insane torque. If we load both trucks to the max, electric still wins. Physics is the law, everything else is a recommendation.
And then, within 24 hours of the unveiling, literally 100s of online media outlets pumped out articles, perhaps with a ratio of two or three to one ridiculing the design, or the issues with the on-stage window demonstration vs. the minority actually digging deeper into the truck itself and how it might actually fare in the real world. One outlet even speculated that the whole concept was 100% fake and that there was no chance that any truck, at least not similar to this one, would ever be produced.
In the run-up to the epic unveiling, Musk hinted that the truck would possibly be influenced by the “Blade Runner” aesthetic and cyberpunk ethos and might be like “an armored personnel carrier from the future”. And how spot on those hints turned out to be!
Once the pre-orders started to flood in, something changed, big time.
Within 72 hours Elon had tweeted milestones for the $100 fully refundable pre-orders. First that approximately 160k and then more than 200k orders had been taken. Not quite at the level of the Model 3 pre-orders, and at a much lower cost (Model 3 was a $1000 deposit) but, for an unveiling that was considered by the press, generally, to be a failure and even worthy of mocking and derision, this was an abrupt, if not surprising turn-around.
Not surprising because this type of press-vs-the public behavior is commonplace in all areas of commerce and entertainment. Just last summer, Disney’s Lion King was almost universally panned by critics, then went on, predictably, to be one of the biggest financial successes in movie history. Cybertruck is unlikely to be that extreme as it bounces back from the initial negativity coming from the press, but what the bounce back says about Tesla, climate change and the future is an even more fascinating story, to observe and speculate on, than that cute and cuddly digital cat.
[gdgallery_gallery id_gallery=”30″]
Tesla’s Support and Status as a Hero in the Fight against the Fossil Fuel Industrial Complex and ICE automakers runs deep and strong
The speculation on why Elon Musk chose to design and offer this vehicle at this time has obviously run rampant. There are many theories, most of them pretty silly, and, short of a detailed announcement from the man himself, there can be no definitive statement.
However, now that the pre-orders are proving to be robust and the company’s stock has rebounded (probably unrelated but, that’s another story), the possibility of a “crazy like a fox” story behind it all begins to make more sense.
Reason Cybertruck is so planar is that you can’t stamp ultra-hard 30X steel, because it breaks the stamping press
One interesting development is the tweets of the deposit receipts as a badge of honor among the faithful. This could just be folks who love everything about the truck and it’s radical design and features.
It could also, however, be something larger in play. Once the truck concept vs. the EV concept is taken into account the process of observing social and commercial trends in this case becomes very interesting.
Factoid 1: Incidents involving Tesla charging stations being blocked and vandalized have generally been perpetrated by strange rogue Pick-up truck owners and there has been an exaggerated hate and pride in driving a gas guzzling anti-Tesla. It’s bizarre to think that Tesla in this case could be creating a kind of counter force to these oddly “pro-gasoline” wackos who seems to see Tesla as some sort of flashpoint for their retro-oil-fetish. And, the Cybertruck is bulletproof (!?).
Factoid 2: While it has been well documented that Tesla stands virtually alone against the power structure of the entire world in its crusade to rid the world of ICE vehicles ASAP, the degree to which the general public has a strong desire and motive to support the company and its products, above and beyond a love for the products themselves or its leader, is as yet an unknown quantity.
In the press at large (many who are beholden to the ICE power structure) Tesla is often seen as just another carmaker selling wares, while customers may have a deeper connection as they search for ways to support solutions to the climate crisis as individuals. This could be a major and growing force in the days and months ahead, and can be a powerful resource to help to keep Tesla afloat even when Elon Musk decides to tackle challenging and even outlandish ventures.
Factoid 3: Perhaps more fantasy based than fact supported, the connection between the climate crisis as a motivation to buy and EV truck may go even deeper and wider than just the battery power. As a virtual disaster survival vehicle with various features that would be potentially life saving in a post-catastrophe situation – such as being employed as a bug-out vehicle to escape a flooded urban area. Various features seem to be conceived in response to a potential dystopian fantasy, but could be extremely valuable in a real emergency. The almost tank like durability, the shatterproof windows (as long as a sledgehammer doesn’t hit the door first), the battery powered cooking facilities in the camping-mode version, even the optional ATV come to mind.
“an armored personnel carrier from the future.”
– Elon Musk
Taking this thought experiment to its furthest possible conclusion its not hard to imagine a future (the Cybertruck could be on streets by perhaps 2021-2022) where the factions who support ICE trucks and the anti-fossil fuel “warriors”, each become radicalized and clash in some crazy mad max survival contest on US highways.
A more Optimistic stroke of Genius could also have played a role
Another very interesting possibility is that Elon Musk, known for being a master playing in marketing ventures, as well as being dedicated to sharing the EV market gladly with “competitors”, who he sees more as partners, once they take up the mantel of helping to accelerate the global transition to sustainable energy transportation.
It is no coincidence that GM, Ford, and many others have announced EV truck projects and details in the wake of the Cybertruck unveiling. It is a given that they will be watching very closely as Tesla ventures in to the traditional automakers most lucrative market segment.
“Trucks have been the same for a very long time like 100 years, we wanted to try something different,”
– Elon musk
For Musk and Tesla, however, it is clearly a win-win if you understand the higher purpose and motivation that infuses all activities within the company and yet is often misunderstood by others.
Tesla’s mission is to accelerate the world’s transition to sustainable energy.
If the Cybertruck does not command a large market share and somehow ends up like the DeLorean that it resembles, it will have, nevertheless, been a huge success in forcing the hand of the legacy automakers toward offering more EV options asap.
The legacy ICE carmakers cannot afford to wait while hoping that Tesla will fail. That phase of the battle over sustainable vs fossil-fuel transportation is over. Tesla is a force to be reckoned with and the Cybertruck, along with its on-going army of supporters who’ve ponied up C-notes, are making themselves seen and heard and stand as a warning that it’s not only the climate that’s changing on this planet.
But the genius and power, seldom singled out for praise of any kind (even among Tesla fanatics), in finding “sexy” ways to accelerate the transition away from fossil fuels and of waging war against the capitalist world that itself created the problem of Global Warming, is mind-bendingly fantastic.
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Elon Musk made an appearance on German’s Auto Bild TV for the 2019 Golden Steering Wheels Awards (Die Verleihung des Goldenen Lenkrads 2019) showcasing the best cars of the year. While receiving an award, Musk announced that the location for the next Gigafactory will be in Berlin, Germany.
The first European Gigafactory will be situated near the newest airport in Berlin named the Brandenburg International Airport (BER). The airport is still under construction with reported plans for a 2020 opening date. Since the new Berlin airport location is already infamous for construction delays, Musk joked that the new Gigafactory would “hopefully” be completed more swiftly in comparison
Tesla’s site as of November 12th, now shows career opportunities in “Remote, Germany” for Gigafactory 4.
The Tesla Factory is located in Fremont, California, with Gigafactory 1 and 2 both based the United States in Sparks, Nevada and Buffalo, New York respectively. Gigafactory 3 is the first overseas factory in is located Shanghai, China.
In a tweet in June, Tesla’s CEO shared a potential teaser into the location of the European factory. The reality is, however, better- Berlin is in! The speed at which Gigfactories are popping up worldwide is impressive. Gigafactory 3, near Shanghai, that can build 150,000 Model 3 sedans a year, according to Tesla, was build in just 168 working days!
Musk has previously estimated that it will eventually take 100 Gigafactories to build the components necessary in order to run the entire world on sustainable energy. Naturally, as he also pointed out, Tesla alone could not build that many, and plans are for, eventually, an initial twelve to be built. So, 8 more in the pipeline now that #4 in Berlin has been announced. At the time of completion the first Gigafactory was the second largest building in the world by volume, with the largest footprint at 1.9 million square feet, hence “Giga”.
Will build batteries, powertrains & vehicles, starting with Model Y
Musk flew his private jet to Germany on November 11th, curiously missing the successful launch of 60 Starlink Satellites – and now we know the main reason why he did. Shortly after the award cerimony, a couple of tweets went live. The first, announcing the award, and more importantly, the second detailing the initial plans for the factory’s uses: building powertains and vehicles, starting with the Model Y and, of course, batteries.
The Model 3 has been, by almost any measure, a spectacular success. Now, with the Model Y looming on the horizon, and the mysterious Tesla pickup truck set to be unveiled on November 21st at the Tesla Design Center in Hawthorne, CA, 2020 is sizing up to be another make or beak year for Tesla and Elon.
Congrats to Tesla team on Model 3 winning best midsize car in Germany! 🇩🇪🇩🇪🇩🇪 https://t.co/4CDTf4c3eC
