Apple

Created on an iPhone: Watch Selena Gomez ‘Lose You to Love Me’ video

Published

3 years ago

September 1, 2021

Kat Lee

iPhone users capable of entering the world of cinematography

It is no secret, and most Apple users already know, that their devices are capable, being equipped with the latest technology, to take great photos. Beautiful works of art and photography have been created not from a professional DSLR camera, but rather, on an iPhone.

More surprisingly, is the ability to create top level fully professional videos using only on Apple devices, and now, various megastar and upcoming singers are starting to use this method for their music videos. Including Selena Gomez. In her “Lose You to Love Me” video, the monochromatic shots are interwoven with transition effects, produced in shooting and editing by iPhone.

The newest iPhones (including the upcoming iPhone possible to be called the “iPhone 13”) and iPads that use Apple silicon are making huge strides forward in video production and editing capabilities.

There’s AI, machine learning, neural networking and all kinds of software under the hood that is being extended and improved constantly (in some cases via AI), and all that tech mumbo jumbo adds up to more creative potential and less costs to get in the game at a very high level. No limits.

Lady Gaga’s music video for “Stupid Love“was also shot on an iPhone and Olivia Rodrigo’s latest single “brutal” was made on an iPad.