Nine Free e-Books for World Book Day 2020 Available Now

Amazon’s has free kindle books available for World book day 2020 With now less than two days left to grab these 9 free e-books, the time is now, if you want to capitalize on these digital delights. They would be a great find for those that would like to get some alternative options for the … Continue reading Nine Free e-Books for World Book Day 2020 Available Now

Sustainable Energy is Now Essential to Rescue Economy and Planet: Earth Day 2020

A Sense of Urgency is Only the First Step This year’s Earth Day will be a little different than last year. Because of social distancing precautions, most of the events tied to the national environmental teach-in will have to be done remotely, with supporters engaging through virtual platforms with activities promoting ecological education and activism. … Continue reading Sustainable Energy is Now Essential to Rescue Economy and Planet: Earth Day 2020

Earth Day Turns 50: Environmental Activism can Save a World on Fire

https://video-lynxotic.akamaized.net/House-On-Fire-768.mp4

“OUR HOUSE IS ON FIRE” COURTESY OF FRIDAYS FOR FUTURE / FF LOS ANGELES

Celebrating Earth Day’s 50th must mark a New Beginning for the Next 50

April 22nd, 2020 marks the 50th anniversary of the original Earth Day. While Earth Day is not technically a national holiday, many people in power recognize the occasion, and its momentum over the past half-century has evoked real environmental change.

Earth Day was first conceptualized in late 1969, when U.S. Senator Gaylord Nelson hired Harvard grad student Denis Hayes to organize the inaugural event for the following spring. At first, the senator and student imagined the day as a nationwide teach-in to celebrate the natural world, educate about the environment, and push for activism.

According to Hayes in a recent New York Times article reflecting on the 1970 event, the first Earth Day “was not an anti-litter campaign… it was talking about fundamental changes in the nature of the American economy.” The occasion drew over 20 million people to rally in city streets across the country.

The event was a serious push for dire political and economic transformation that eventually proved immensely effective. In the months following Earth Day, President Nixon created the Environmental Protection Agency and progressive amendments were added to the Clean Air, Clean Water, and Endangered Species Acts. It also launched America’s environmental movement into full throttle.

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Taking Action and Raising Awareness is Still the Most important Focus for Earth Day

Earth Day’s original incarnation occurred during a far from tranquil period in American history. The Vietnam War was at a tumultuous height, civilian protests were ubiquitous, the Civil Rights movement was ongoing, and the Cold War was far from over. Still, with passion and perseverance, the event turned out being a success and managed to evoke positive change in an unlikely time.

Now, fifty years later, America is on the brink of multiple crisis points at once. Politicians and constituents are ideologically polarized, the 2020 presidential election is starting to boil, and most pressingly, the entire world is working to combat and understand COVID-19.

Just like the first Earth Day, ED-2020 comes at a deeply turbulent time.

Climate change, pollution, and biodiversity loss as a result of human activity will not stop in the face of the novel coronavirus pandemic. Neither will the political responses to it—Trump, for example, cut fuel efficiency standards right around the same time that the stateside coronavirus shutdowns began.

Simultaneously, Earth Day 2020 has the potential for inspiring a path toward great opportunities.The recent oil crash signifies the possible end for the hegemonic, dangerous and corrupt fossil fuel industry. Meanwhile, a new report from the International Renewable Energy Agency suggests that investing in green energy right now might be the economy’s best chance at recovery from the COVID-19 stock plummets.

The issues may have changed over the past fifty years. The world certainly has. Nevertheless, Earth Day still fights for the same overall goals that it did back in 1970: an environmentally sound and equitable planet for everyone sharing it.

Although social distancing orders may be hindering Earth Day’s regular festivities this year, its supporters still celebrate with virtual activities accessible from home.

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Comic-Con San Diego Cancelled for first Time in Fifty Years due to Coronavirus Pandemic

On Friday, April 17, San Diego Comic-Con organizers announced that the annual event for 2020 will be cancelled for the first time in its fifty year run. The four-day pop-culture convention traditionally takes place every summer. It is a yearly celebration of all things comic books—from the books themselves to movies, television, novels, and other … Continue reading Comic-Con San Diego Cancelled for first Time in Fifty Years due to Coronavirus Pandemic

‘Trolls: World Tour’: $50 Million Profit from Video-On-Demand, starting a new Era for Film Distribution?

https://movietrailers.apple.com/movies/universal/trolls-world-tour/trolls-world-tour-trailer-3_h1080p.mov
New Official Teaser Trailer for “Trolls World Tour”

Starting in a Crisis but Representing the New Normal?

In the modern digital age of direct-to-streaming films, studios and production companies have long contemplated the idea of releasing movies straight to home video markets at the same time as their theatrical debuts. Over the past few years, the gap between films’ theatrical runs and their home video releases has only shrunk, and the line has further greyed with rising numbers of nontraditional release platforms, or forgone theatrical runs altogether.

By and large, though, theaters have still maintained their relevancy. However, that has changed over the past couple months. Right now, theaters are shutdown across the globe because of the coronavirus and many recent releases have been expedited to Video-On-Demand markets. The most conspicuous of these expedited releases is that of DreamWorks’ “Trolls: World Tour,” which made history as the first film to get a VOD and theatrical release on the same day.

Releasing “Trolls: World Tour” like this was a bit of a gamble. Like many other movies, “World Tour” simply could have postponed its premiere for a more stable time. Nevertheless, the VOD release it seems to have paid off. The film came out on April 10th and has already earned Universal Studios $50 million. For comparison’s sake, the movie’s 2016 predecessor—simply titled “Trolls”—earned $46.6 million for its opening weekend in the theaters and overall had a $346.9 million Box Office run.

“Trolls: World Tour” will not have an enormous Box Office success given all of the theaters closed right now. However, it will arguably make more off of its VOD rentals than it ever would during a traditional theatrical period.

Granted, this is an unusual time. “World Tour” and its home release are probably benefitting from the isolated audiences practicing social distancing. Likewise, the film costs $19.99 On-Demand, a price that emulates that of a movie ticket, but is noticeably more than that of a regular VOD rental. The movie also garnered some extra attention as the first film to execute this unconventional release platform. Lastly, it is a family comedy appropriate for kids and adults alike to watch on a common screen. All of this considered, the VOD success of “World Tour” might be an anomaly tied to beginner’s luck and the current circumstances.

Virtual “Box office” Cume is nothing to Sneeze at

Nevertheless, the entertainment experiment that is “Trolls: World Tour” has still proven fruitful, raising the question of whether or not other movies will follow in its footsteps. If “World Tour” can get $50 million in its first week On-Demand, maybe the persistent gap between theaters and home markets has become futile. Perhaps moviegoers are content to watch a new picture at home for the same price of seeing it on the big screen.

The nullification of theatrical releases would naturally be bad news for the theater companies, but it would give streaming sites and tech companies a leg up in the entertainment market. It would also completely transform the industry release pipeline that has persisted for the past century. This potential change, however, will not manifest overnight. “Trolls: World Tour” simply demonstrates that a corresponding VOD and theatrical release can be financially effective, and it may spark an evolution in the enduring movie distribution model.

“Trolls: World Tour” is a PG-rated animated comedy-musical. Walt Dohrn directs alongside David P Smith, and the voice cast includes Anna Kendrick, Justin Timberlake, Rachel Bloom, James Cordon, and many more. It is available on Amazon’s new Prime Cinema hub alongside other VOD expedited titles such as “The Invisible Man,” “Emma,” “The Way Back,” “Bloodshot,” “Birds Of Prey” and others.

Read moreWorld Reading Marathon Underway- Streaming and Binge-watching still huge but Books are Next

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’Blowout’ by Rachel Maddow: Corrupted Democracy, Rogue State Russia and the Richest, Most Destructive Industry on Earth

A Preview of Coming Conflicts that will Determine if Our Planet will Survive Blowout is Rachel Maddow’s 3rd book and features a journey of intertwined stories that shine a light on the rise of Oil, Power and Corruption. Only after absorbing these fascinating fragments comes the realization that this history is either moving inexorably toward … Continue reading ’Blowout’ by Rachel Maddow: Corrupted Democracy, Rogue State Russia and the Richest, Most Destructive Industry on Earth

Dancing to Save the World: Elon Musk’s Infectious Joy is the Real Deal, And he’s Inviting us to Join Him

https://video-lynxotic.akamaized.net/Musk-Dance.MOV
Tesla’s Elon Musk Dancing in Shanghai

The Naked Display of Abandon in Shanghai was a Signal to The Next Generation

It’s not because Tesla’s stock is at a high. It’s not because SpaceX is passing milestone after milestone. Elon Musk is on a mission, and it’s the same one we all need to be on, starting now: to save the world.

There’s a kind of liberation in facing death, like the movie protagonist racing in a stolen car, chased by the killer bad guy, not worried about the tires or how much fuel is being used: it’s adrenaline pumping survival mode, right here, right now.

And yet, with the metaphorical woman of his dreams (who is actually us and the planet) in the passenger seat, the protagonist, and all of us vicariously, feels more alive, in what could be his final moments, than in all his life to this point.

That’s why he’s dancing.

Many say 2019 was the year that the Climate Crisis, formerly known as global warming, could no longer be doubted by any sane or unbiased person. A few dozen catastrophic, clearly anomalous weather events will do that.

And now, as the new decade dawns, Australia burns and #WWIII trends on Twitter, we are all starting to feel like we are in that stolen car.

Elon Musk is a little different from the rest of us. Not because of his money or success or brains or celebrity. Because he has been on this mission for practically his entire life.

And now we need to join him.

Tesla is and always has been on a mission. Not to “dominate” the EV sector of the auto industry, as is so often written. Not to achieve success as measured by profit or cash flow positions. It’s on an energy mission . See it’s stated for all to see on its twitter account:

So many constantly trumpet the refrain that solving the climate crisis is all about austerity and sacrifice, and certainly there will be plenty of that.

And the deniers say that changing the system is not worth it if there is even a minuscule chance that we are not doomed. Really? How much Exxon stock do you own ? But what it will really take is a revolution in thought and the contagious motivation of an entire generation. And humans are not prophylactically inclined !  

It’s Elon Musk and Tesla’s genius, shared with Apple that they understand that you can change the world if people are moved by aspirational, beautiful, sexy dreams of a better life. Not some granola style golf cart of functionality.

An iPhone is the best, most powerful hand held computing device ever imagined and, oh yes, it’s a sexy, sleek fashion statement that you can love with all your heart as well. Ditto on the last part for every Tesla also, from the Model 3 to the Cybertruck. 

That mission is bigger than being a car maker, or battery manufacturer or even tech design firm. It’s a mission to replace the current, suicidal, Fossil Fuel based infrastructure with a sustainable one. Worldwide. Right now. Before it’s too late to matter.

Companies that have a higher mission than just “profit for shareholders” have not just a higher moral ground from which to operate but a true motivation that literally pulses like a beating heart throughout the enterprise. Often overlooked is the mission that Steve Jobs imbued into the soul of Apple and the higher mission of providing the best tools that technology is capable of.

Looking forward, for perhaps the first time in human history, the challenges are sharply defined, as are the methods and players in the game. Massive evil forces, created by humans must be countered by small and also equally massive forces just as human, oriented toward a better world and more, the best of all possible worlds.

In truth, within the total devotion and capitulation to a higher mission lies freedom, inner peace and, ultimately success and prosperity, potentially for us all.

Not a hard choice when compared to pain, suffering and, ultimately the extinction of all life on this planet.

In short, it’s Utopia or Oblivion, folks.

So, thank you Elon Musk, for showing us the steps to the dance, and for having the bravery to show us with those awkward, unselfconscious moves that, you too, are learning as you go.

Now we all just need to apply ourselves, like Greta Thunberg inviting Meatloaf to examine scientific evidence, to the task of finding the joy in changing everything that’s wrong with our world, starting with the energy infrastructure, and replacing it with a better, cleaner, less tainted one.

There is a paradox here, though. See it? If we are running for our lives from the most fearsome danger we’ve ever faced, and we are not concerned about money, power or the trappings of fame, then why does it sometimes seem like a better life is so close we can almost reach out and touch it?

Tesla Roadster – Photo / Tesla

Because that’s the secret. If we did all dance like Elon, devote ourselves to a higher cause, and put aside our worldly squabbles over money, power and fame, maybe, just maybe, we will survive and prosper, beyond all our imaginings. And that stolen car? It’s a Tesla Roadster hitting on maximum torque in Ludicrous mode.

And with every discovery shared, solution compounded and mission surpassed, we can escape together and let go of the past’s villainous errors. With luck to find a future worth all our hopes and dreams.


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