Magnitude 7.1 earthquake, 11 miles from Ridgecrest, CA · 8:19 PM

https://lynxotic.com/wp-content/uploads/2019/07/Quake2.mov

A large rolling earthquake centered 11 miles from Ridgecrest, CA. at 8:19 PM, was felt all the way to Mexico. The epicenter was again in the same relatively remote area as the July 4th quake: approximately 100 miles from downtown Los Angeles, in San Bernardino County.

In our newsroom, near LAX, the walls swayed and it was as if we were on a ship. Having been in the same location during the July 4th quake I can say that the difference was that this one lasted about twice as long. It was immediately clear that it was a higher magnitude.

For us near the coast, it is fortunate that the epicenter was approximately the same as the last one – approximately 150 miles inland

Read More: “The Uninhabitable Earth”: an Apocalyptic Climate Study that Just might Shock you into Action


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6.4 Earthquake Rocks Los Angeles on Independence Day: Strongest Since ’99

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A large rolling earthquake centered in Searles Velley, CA was felt all the way to LAX. The epicenter was in the vicinity of Ridgecrest, approximately 100 miles from downtown Los Angeles, in San Bernardino County.

Reports of people noticing the quake came from as far away as Las Vegas and all the way to Newport Beach. The tremblor was at first clocked at 6.6, but subsequently downgraded to 6.4 – still the biggest since the infamous Northridge earthquake that all local residents recall. Fortunately this one was centered in an relatively remote area and no significant damage has yet been reported.

Read More: “The Uninhabitable Earth”: an Apocalyptic Climate Study that Just might Shock you into Action


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Music for the USA on Independence Day: 12 Classic American Anthems

America The Beautiful broadcast from Washington DC on 4th of July. Nothing wrong with that. Even makes me misty-eyed sometimes. But for a more thought provoking auditory emanation of the American Dream, moreover the real lives and loves of the real America, of the last 100 years, maybe these few songs can dig a little deeper.

Trump Toys with Tariffs Again: to the Tune of $4B Aimed at Eurozone

Using Aircraft Subsidies as Pretense to Hit Autos, Cheese, Whisky and More… Coming on the heels of a “surprise” temporary reduction in trade tensions with China, the list of affected goods in the tariff threat also includes 89 items, such as, olives, ham, coffee, wine, some seafood and metals. Although the prospect of a new … Continue reading Trump Toys with Tariffs Again: to the Tune of $4B Aimed at Eurozone

Elon Musk and SpaceX Launch Falcon Heavy Successfully Into Orbit For STP-2 Mission

https://lynxotic.com/wp-content/uploads/2019/06/SpaceX-Falcon9.mov
ABOVE: short video clip showing previous successful SpaceX launches (courtesy of SpaceX)

In “the most challenging mission to date“, SpaceX and Elon Musk successfully launched the Falcon Heavy into orbit with 24 satellites onboard. Below we have embedded the SpaceX livestream link, which went live at 2:30am EDT, June 25th.

There are quite a few unique facts that make this launch special. It is the third flight for the Falcon Heavy, the first ever to take place at night, which creates a more dramatic viewing experience, and it is the first time that previously used side boosters will be redeployed. The two side boosters being used were flown previously, in April 2019, on the Arabsat-6A mission. And on top of all that, as if it was not enough, the 24 payloads are significant as well.

For example: the Planetary Society’s LightSail 2 will be onboard. A prototype of a popular sci-fi concept – a solar sail to be used for propulsion in space, this is the second iteration of the LightSail to be launched, both created by the Planetary Society.

“It’s really a romantic notion that has tremendous practical applications”

― Bill Nye, CEO of Planetary Society

This version, with a span of approximately 344 square feet and which had a pricetag of seven million dollars to build, will attempt to demonstrate that, using a LightSail, a spacecraft can accelerate and increase it’s distance from earth while in orbit. A successful test of the LightSail would begin to prove or discourage the possibility of using sails for interstellar travel.

In addition to this “Romantic” aspect of the mission, primarily this is a huge challenge for SpaceX, Musk and the Falcon Heavy,indeed, Musk, in a tweet, referred to it as …“our most difficult launch ever“. The STP-2 mission will launch 24 various spacecraft (satellites) into orbit, including the LightSail. It will be, assuming successful, more importantly, a step towards proving the Falcon Heavy’s ability to employ and reuse the side boosters described above, a first, and to observe the performance of it’s multi-burn profile for the rocket’s upper stage. In a quote from the dedicated STP-2 website: “In addition, SMC will use this mission as a pathfinder for the development of mission assurance policies and procedures related to the reuse of launch vehicle boosters.”


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In Understatement of the Century, Treasury Secretary Mnuchin says Amazon “destroyed the retail industry”

Teeth or not in Inquiry? Jawboning or action for Targeted Tech?… Commenting on the antitrust review announced by the Justice Department on Tuesday, in an interview on CNBC, Mnuchin said that “it is good that the attorney general is going to look into this”. Also saying that Amazon has “limited competition”, “hurt small businesses”, and … Continue reading In Understatement of the Century, Treasury Secretary Mnuchin says Amazon “destroyed the retail industry”

Asian Box Office Portends a Strong Holiday for SPIDER-MAN: Far From Home

https://lynxotic.com/wp-content/uploads/2019/07/spider-man.mp4
Sony pictures / official trailer

In the second biggest initial release totals so far this year, China’s early release of the superhero appears headed skyward. At 46% above “Spider-man: Homecoming” this could be a strong sign for the Stateside release. However, “Homecoming” was released a week after the US, in contrast to “Far From Home’s” advance release in Asia’s largest market.

Spider-Man: Far From Home is the latest installment in the MCU (Marvel Cinematic Universe). It will presumably have box-office juice coming hot on the heels of Avengers: End Game (currently, the second highest grossing film of all time, recently surpassing Titanic and only behind James Cameron’s Avatar at 2.8 billion).

Peter Parker takes a little sabbatical from his Queens, NYC Spidey-life and embarks on a European trip with his friends. Somewhere along the way, Nick Fury commissions Spider-Man to uncover mysterious elemental creatures creating havoc across the continent. But, it looks like Mysterio (Jake Gyllenhaal) is on the case!

As an unassuming tourist in Italy. – Photo / Sony Pictures

Spider-Man: Far From Home preview hints at a travelogue format: Europe and the Marvel Universe

Poster showing Venice, Italy – Photo / Sony Pictures

Spider-Man fans will also rejoice in the fun little ‘easter eggs’ planted within the film. For example, Parker is seen wearing shades and an upgraded Spidey suit designed by fellow Marvel superhero, Tony Stark.

Stark Designed Stealth-Black Outfit. – Photo / Sony Pictures

New York’s best-known superhero is seen scaling a European wall, in a black makeshift costume. Not quite the black “symbiote” outfit that hatched Venom, but we’ll take it.

In front of the “Brandenburg Gate” in Berlin. – Photo / Sony Pictures

Spider-Man: Far From Home: directed by Jon Watts (Spider-Man: Homecoming) and stars Tom Holland, Jake Gyllenhaal, Zendaya, Marisa Tomei, and Samuel L. Jackson.

Jon Favreau reprises his role as Parker’s mentor, Stark’s bodyguard and chauffeur, Harold “Happy” Hogan.

The film swings into theaters Tuesday July 2nd.


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A Remedy for the ScreenTime Epidemic from an Unlikely Source: A Neurophysiologist’s Experiments with Isolation, LSD and Dolphins

Long before Spas and health retreats popularized sensory deprivation as “Floating Therapy”, an early pioneer in the study of human consciousness, Dr. John C. Lilly, was pivotal in the exploration of the effects of sensory deprivation on the mind. These experiments where considered radical at the time, as was his use of himself as research … Continue reading A Remedy for the ScreenTime Epidemic from an Unlikely Source: A Neurophysiologist’s Experiments with Isolation, LSD and Dolphins

Photographic Images of Vicarious Enlightenment

Food for eyes, mind and soul

Occasionally we find a video post that we can feature and highly recommend for your viewing. “Between the Lines” is certainly one. This is a cinematic story following the photographic journey of Sacha Specker. It’s an intricate and rewarding relationship between man and the sea that evokes food for thought.

We all stare at the same ocean, however some of us choose to read between the lines.

– Jason Hearn

Produced, directed and shot by Jason Hearn, a highly regarded Director of Photography, born in South Africa, now operating out of London, viewing this short film one has a very strong sense that his heart and soul was put into the ideas, and moreover, the exquisite execution.

We’ve also included his Adventure Sport and Lifestyle Showreel where some of his professional work highlights can be seen.

Read More: iPhone 11 Pro Max photo and video examples

Read More: Summer Books to Mark a Most Unusual Adventure and Unexpected Circumstance


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Watch Elon Musk and SpaceX’s First Night Launch Of Falcon Heavy Now – re-scheduled for 2:30am EDT

https://lynxotic.com/wp-content/uploads/2019/06/SpaceX-Falcon9.mov
ABOVE: short video clip showing previous successful SpaceX launches (courtesy of SpaceX)

Monday, June 24th, 2019

In “the most challenging mission to date“, SpaceX and Elon Musk are scheduled to launch the Falcon Heavy again tonight. Since there are some payloads on board from NASA they will be livestreaming the launch starting at 2am EDT. Below we have embedded the SpaceX livestream link, which goes live at 2:30am EDT, June 25th.

As of this writing, there is a 70% chance the conditions will be favorable for the attempt; if the launch does not take place today, the next window is scheduled for 11:30pm EDT, Tuesday, June 25th

There are quite a few unique facts that make this launch special. It is the third flight for the Falcon Heavy, the first ever to take place at night, which creates a more dramatic viewing experience, and it is the first time that previously used side boosters will be redeployed. The two side boosters being used were flown previously, in April 2019, on the Arabsat-6A mission. And on top of all that, as if it was not enough, the 24 payloads are significant as well.

Read More: Elon Musk and SpaceX Launch Falcon Heavy Successfully Into Orbit For STP-2 Mission

For example: the Planetary Society’s LightSail 2 will be onboard. A prototype of a popular sci-fi concept – a solar sail to be used for propulsion in space, this is the second iteration of the LightSail to be launched, both created by the Planetary Society.

“It’s really a romantic notion that has tremendous practical applications”

― Bill Nye, CEO of Planetary Society

This version, with a span of approximately 344 square feet and which had a pricetag of seven million dollars to build, will attempt to demonstrate that, using a LightSail, a spacecraft can accelerate and increase it’s distance from earth while in orbit. A successful test of the LightSail would begin to prove or discourage the possibility of using sails for interstellar travel.

In addition to this “Romantic” aspect of the mission, primarily this is a huge challenge for SpaceX, Musk and the Falcon Heavy,indeed, Musk, in a tweet, referred to it as …“our most difficult launch ever“. The STP-2 mission will launch 24 various spacecraft (satellites) into orbit, including the LightSail. It will be, assuming successful, more importantly, a step towards proving the Falcon Heavy’s ability to employ and reuse the side boosters described above, a first, and to observe the performance of it’s multi-burn profile for the rocket’s upper stage. In a quote from the dedicated STP-2 website: “In addition, SMC will use this mission as a pathfinder for the development of mission assurance policies and procedures related to the reuse of launch vehicle boosters.”

Read More: Big Tech headed for a Storm of Changes once the Novel Coronavirus Fades from Center Stage


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Shot on iPhone XS — Experiments III: Cascade

Apple releases 3rd in the “Experiments” series, this one by Donghoon Jun and James Thornton of Incite in collaboration with WET

The previous clip in the series was an excellent video showing what can be done using 32 iPhone XR cameras set up into a Bullet-Time” rig like the one used in “The Matrix”. As was the case with the previous release, a behind the scenes video is provided also, showing the techniques that were used to produce the effects in the main clip.

It can be seen immediately how much the lighting set up, creative experimentation and even the water resistant qualities of the iPhone XS all play a large role in finding the beautiful, mesmerizing, stylized results. The music, perfectly synchronized and a melange of watery sound effects and impressionistic electronica, is perversely flattering and enhances the visuals infintely. The water “rigs”, dry ice dispensers and various cylindrical plastic containers are, all by themselves, quite impressive and the art department that provided and produced those deserve much of the credit for the results!

All that being said, however, the quality of the images and versatility and range of the camera effects settings is impressive and hardly what comes to mind when one thinks of “smartphone” video.

Read More: 2019 Was a Huge Year for Apple: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

Read More: 2020 Pulitzer Picks: “The Nickel Boys” Makes History, “A Strange Loop” and Susan Sontag Bio Take Gold


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Toy Story 4: Pixar Smash Hit To Kick Off Summer?

Poster from Toy Story 3 (2010) Directed by Lee Unkrich

Old Friends meet New Friends

After several writers were replaced and the crew survived a laborious pre-production process, Disney and Pixar are finally back with Toy Story 4. Nearly 25 years old, the original “Toy Story” first hit theaters in 1995.

The first computer generated full length animated film, using the latest and most advanced technology available at that time, it had a budget of “only” $30 million dollars and grossed over $350 million dollars worldwide at the box office. 

With all the issues in getting to the screen, Toy Story 4’s release was ultimately delayed almost 2 years, originally scheduled to launch in the summer of 2017 but Cars 3 was put in its slot. In 2018, after the aforementioned pre-production and re-writing struggles, a summer release was again pre-empted in favor of Incredibles 2.

Read More: Disney, Universal and Pixar Films available to Stream in advance of original VOD release date

“[Toy Story 4] was supposed to come out this year and then they threw out three-quarters of it and rewrote. Usually, it takes – from start to finish – two years. But because they threw most of it in the bin and started over [my time on the project has] been extended a little bit. I’ve done a lot of work on it.”

-Annie Potts (voice of Bo Peep)

Finally and thankfully, this year will be the year. The 4th installment of the storied franchise reunites the whole gang; Woody, Buzz Lightyear, Bo Peep and Mr. Potato Head.

This time around, Sheriff Woody befriends the newest addition to the cast, a homemade “toy” named “Forky” (although obviously built from a plastic “Spork”). The utensil is Voiced by Tony Hale, best known for his work on television series “Arrested Development” and “Veep”.

Drama ensues as Forky, in an existential crisis, does not want to be a toy, but rather resume life as an eating utensil, as his maker, presumably the spork factory, intended.

Don Rickles, the original voice of Mr. Potato Head, passed away in 2017 but, thanks to the magic of archived audio files, he will still remain the voice behind the beloved character. 

Read More: Summer Books to Mark a Most Unusual Adventure and Unexpected Circumstance

Many fans of the first three Toy Story films felt that the third installment had what appeared to be a definite and satisfying conclusion for the “trilogy”, and assumed there would never be a Toy Story 4. Although aware of the skepticism that the fourth installment could extend and conclude in an equally pleasing fashion, the creative team have shown confidence that this is indeed the case. We’ll see in June.

In a side note of interest, there are rumors that numerous Pixar “Easter eggs” are specially and purposefully hidden within the film. Attention to detail, a long standing Pixar speciality, is said to be incredible. Fans of arcane digital minutia will not be disappointed.

Toy Story 4 is directed by Josh Cooley and stars Tom Hanks, Tim Allen, Annie Potts, Tony Hale, and Keanu Reeves.

Disney and Pixar’s “Toy Story 4”: in U.S. theaters on June 21, 2019.


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Capturing Rainbows with Michael Shainblum: Special Effects Photography at its Finest

Ace Time-lapse Photographer Capturing a Beautiful World

Here at Lynxotic we have been following Michael Shainblum and continue to be astounded at his incredible prowess in capturing beauty all around the world. Time-lapses like these are our favorites but he also has world-class stills that can be viewed (and purchased) at http://www.shainblumphoto.com

Above: Another example of amazing location shots by M.S.

See more:


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Apple Releases Logic Pro X Update 10.4.5 with Mac Pro Performance Tweaks Inside

https://www.apple.com/newsroom/videos/logic-pro-x-update/wwdc_logic_pro_x-cc-us-_848x480.mp4

ABOVE: Logic Pro X 10.4.5 shown onstage at WWDC 2019 running 2,000 audio and software instrument tracks on the new Mac Pro.

Logic Pro X, Apple’s high end music production software, now has more under the hood, particularly when used with the new Mac Pro, which will be available in the Fall. Announced at WWDC 2019, this update is all that was promised and shown in the demo (see video above).

Particularly interesting for future Mac Pro users, the new Logic Pro X supports up to fifty-six processing threads. Up to five times the number of real-time plug-ins will be supported when using the new mac pro with this new Logic Pro version, as compared with the previous Mac Pro (trash can) version. This will enable smooth operation even within the most challenging production situations.

Read More: 2019 Was a Huge Year for Apple: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

With support for up to one thousand audio tracks and one thousand software instrument tracks, which adds up to more than four times the number of tracks available, as needed.

Additionally, the new version supports one thousand Aux channel strips, one thousand external midi tracks and up to twelve sends per strip.

“As someone who uses Logic for everything I create musically, I got a huge kick seeing all the performance tweaks coming in Logic Pro X 10.4.5. And the expandability of the new Mac Pro will give it longevity and a home in my studio for a long time to come.”

— Oak Felder, producer for Demi Lovato, Drake, Alicia Keys and Rihanna

While many music and sound producers until now have opted to use the Apple’s free GarageBand app, essentially a stripped down version of Logic Pro X, with these new features ( a free upgrade for current Logic Pro X users) the relatively low price tag may begin to entice a larger percentage to go for the upper tier software.

Naturally, for the top pro clientele for whom cost is less relevant, the combination of the new Mac Pro and this upgraded version of Logic Pro X may be more competitive in a market where other similar products such as Avid Pro Tools and Abelton Live remain very popular.

Read More: Big Tech headed for a Storm of Changes once the Novel Coronavirus Fades from Center Stage

MORE OF VIRTUALLY EVERYTHING IS A GOOD THING

A t WWDC, alongside updates to Logic Pro X, Apple announced macOS Catalina, iOS13 and iPadOS all expected to be released in time for the availability of the Mac Pro in the Fall.

Other Apple software, such as Final Cut Pro should see big updates by that time as well.

Also announced at WWDC, large creative software companies such as Adobe, BlackMagic and others pledged their support for the Mac Pro and detailed plans for major updates intended to take full advantage of the additional power and possibilities.

“Logic is my primary creative tool for composing music, playing a key role in creating the scores for ‘Spider-Man: Into the Spider-Verse’ and ‘The Dark Crystal: Age of Resistance’… I’m really excited to see the increased performance of Logic Pro X 10.4.5 along with the power, expandability and configurability of the new Mac Pro — together they will help me work even faster and let me focus more on being creative.”

— Daniel Pemberton, composer for “Black Mirror,” “Yesterday” and “Ocean’s 8”

Logic Pro X 10.4.5 is available now in the Mac App Store as a free update for all current users. For new users, the price remains a modest $199.99, which should be an enticement for many.

Additional new features in Logic Pro X 10.4.5, include:

  • The loop browser can filter by loop type and allows drag and drop of multiple loops into your project simultaneously.
  • The redesigned DeEsser 2 plug-in provides more options to reduce sibilance on audio tracks.
  • MIDI beat clocks can be sent to individual ports, each with unique settings like timing offset and plug-in delay compensation.

At the end of the day, regardless of whether it’s on a MacBook Pro, a Mac Pro or even an iMac, the improvements to Logix Pro X represent a welcome sight, showing that Apple is truly committed to pushing forward the tools, both hardware and software, that will enable creators across all classes and styles to do more than ever with less effort and cost.


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The War is Over: The Good Guys Won – WWDC Day Explodes with Software and Hardware For The Ages

https://lynxotic.com/wp-content/uploads/2019/06/MACPRO-M64.mov

APPLE RELEASES MAC PRO AND PRO DISPLAY XDR –

Oddly fitting, it seems, to be writing this on the 75th anniversary of D-Day, and imagining a very different, yet strangely similar, world outcome at stake. As pundits and trolls debate prices and feature sets, something larger is happening just beyond the threshold of perception.

The superior ecosystem of integrated elements, conceived as a whole, is beginning to emerge after 35 years. And, as if rising from a fog, the outline of the way we will create and communicate via digital networks in the future, is getting clearer.

Read More: 2019 Was a Huge Year for Apple: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

Beginning with a new Mac Pro featuring up to a 28-core, Xeon processor, and a new Pro Display XDR, a 32in, 6k Retina with a million to one contrast ratio and a billion colors, both announced along with macOS Catalina and iOS13, all due out in the Fall, there appears to be a pattern emerging.

FOUR PILLARS OF HOPE

In our most recent article covering WWDC: 8-core MacBook Pro and iPod Touch with A10 chip Released to Coincide With iOS and macOS Upgrade Announcements at WWDC, a trinity of forces was mentioned:

“With overall improvements in connectivity coming with 5g, not to mention all the satellite systems being built, the trinity of hardware muscle, accelerated software evolution, and hi-speed networking will be the “one more thing” of the era to come”.

The real story is about the improvements in the creative and computational power coming together on three fronts:

“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”

― R. Buckminster Fuller

Powerful fast hardware (nobody is complaining about the speed and power of the new Mac Pro), extended functionality of software – whether embedded within macOS Catalina, or from third parties, and then, finally, the-up-and coming speed and low latency of 5G and satellite networks.

Read More: Big Tech headed for a Storm of Changes once the Novel Coronavirus Fades from Center Stage

However, a fourth, and very important force, not to be forgotten, is user sophistication. Seldom mentioned, it is barely a ‘thing’, yet without this essential component, the adoption of new technologies and communication methods could not move forward.

The gradual evolution of user adoption and skill will always gradually follow where the tools lead. For example, the ‘Digital Hub‘ of 2001 was a mystery, at the time, to a public that had barely begun to adopt the digital camera, and yet is completely obvious in hindisght.There’s a battle here, but it’s not for the stock price, revenue targets or market share. It’s for hearts, minds and the fulfillment of a sacred vision of a young Steve Jobs. To build a set of tools, overtake the Condor and soar above the mundane.

This combination, the rapidly emerging four pillars, will be nothing short of a revelation for the ages, all at a time when Moore’s Law is said to be dead or at least dying. And I didn’t even mention AI or machine learning.

“What a computer is to me is, it’s the most remarkable tool that we’ve ever come up with, and it’s the equivalent of a bicycle for our minds.”

– Steve Jobs

I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer.

The rest of the quote above from Steve Jobs:

And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle.

And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.”

Mac Pro IMAGES:

[gdgallery_gallery id_gallery=”3″]

photos by Apple

THE SECOND WAVE STARTS WHEN THE FOUR PILLARS ARE COMPLETE

What shines through is the path that Apple has kept all throughout the years and into today. Steve’s continuing, guiding hand prevented the core value propositions and and underlying goals from changing. And hallelujah to that.

My understanding is that a great part, if not the greatest part, of that ethos, was that human creativity and communication are paramount. And that building tools, to enhance and engender those, are a scared quest, worthy of noble men and women.

Now, here we stand, in a world that cries out for, and is even in danger of perishing without, a new higher level of communication and creativity.

And the tools are arriving, hopefully in-time, so let us be thankful to Steve’s great legacy, to Apple’s perseverance, and now pull together – and get to work…

Pro Display XDR IMAGES

[gdgallery_gallery id_gallery=”4″]

photos by Apple

FROM WHENCE ALL WEALTH?

Much has been made of the high prices and perceived ‘lack of innovation‘ in this, most recent, stream of new products from Apple. One ‘Fair and Balanced’ news organization’s headline screamed that Apple was considered ‘criminal’ for charging $999 for a monitor stand.

Sometimes, information comes at us all so fast, our brains need some time to catch up to reality. T his year’s WWDC was a bit like that, an avalanche of updates and features, exploding from 90 foot screens.

“And whence will come the wealth with which we may undertake to lead world-man into his new and validly hopeful life? From the wealth of the minds of world-man — whence comes all wealth.”

– R. Buckminster Fuller

A thousand dollar stand? Horrors. 50k for the maxed out system, boo hoo. ‘You can buy a gaming PC for around the same as the stand’. So what?. Next we’ll see an article calculating that if you buy 10 Pro Display XDRs and 10 stands that’ll be over $60,000! And somebody groaned! Quel Scandale! Apple haters are still hating and if it bleeds, it leads. And missing the story like it was the the broad side of a barn.

As a species, Buckmintser Fuller probably also said, we have been on training wheels. Well, now they are coming off, and we will need every ounce of power we can get our hands on if we are going to innovate and communicate ourselves out the messes we’ve created in this world.

Are these the tools meant to help content creators contribute to Apple’s shift from primarily hardware profits to income from subscriptions and services? Yes.

They are also the tools to help creators, communicators and scientists to innovate and ideate our way out of a road to possible self-inflicted extinction. Oh, yea, there’s that.

So let’s stand up and cheer for the company that is trying, like Steve wanted, to give us the best tools. ‘Cause heroes are hard to find, these days. Hero companies? There’s only one, or maybe two.

Apple is leading the way with serious simultaneous improvements in 2 of the 3 pillars of the golden triangle: more muscular hardware such as the new Mac Pro and Pro Display XDR, shown here, and a new galaxy of capabilities that will grow out of iOS13 and macOS Catalina, both announced and showcased this week at WWDC.


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8-core MacBook Pro and iPod Touch with A10 chip Released to Coincide With iOS and macOS Upgrade Announcements at WWDC

AHEAD OF WWDC, APPLE QUIETLY RELEASES TWO UPGRADED MACHINES

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Hiding behind the search for earth-shattering hardware improvements, the whole apple ecosystem, using a combination of incremental speed and power increases, coupled with major system software improvements, is the real emerging story to watch from this year’s WWDC

Before Mojave, the macOS version that began, in earnest, the process of integration with iOS apps and features, a simultaneous upgrade to iOS 13 and macOS 10.15 Catalina would have perhaps yielded a yawn.

With a new MacBook Pro featuring an 8-core, 9th generation chip, and a new iPod Touch with the Apple A10 processor and With a new Mac Pro likely to be announced this week, there appears to be a pattern emerging.

Read More: 2019 Was a Huge Year for Apple: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

With iMacs upgraded in March and the Mac mini already last October, it seems the entire Apple inventory will be refreshed by the end of 2019.

The one missing piece to the puzzle could be software. And, as if on cue, WWDC this week is expected to drop news on a variety of projects, but perhaps the best will be the two system software upgrades for iOS and macOS.

‘ONE MORE THING’ SYNDROME?

Doesn’t it seem, at times, as if the magic of hardware advances and even inventions of previously non-existent technology were expected to be a “given”? Suddenly, the absence of astoundingly new devices, created from thin air, is treated almost as a failure. 

Anyone who attended CES 2019 would have noticed that we are in an era of gradual, incremental change. Many decry the lack of “innovation” yet seem to miss where the real action is and, even more, where it likely will be. 

“The Future Might Be Sexier Than You Think”

– D.L.

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Based on the various updates alluded to above, Apple has set the stage for a year of incremental hardware improvements. 

The Mac Pro is expected to be a complete re-design, iPhones are always a mixed bag or upgraded with some new features. But what all of these share, is the dependence on, and ability to benefit from, improvements in system software and apps, both free from apple and at various cost from third parties. 

THERE’S A REASON SYSTEM IS IN ECOSYSTEM

Quietly, almost imperceptibly, macOS has been improving in leaps and bounds. Mojave was the first version of macOS where many long evolving technologies began to ripen. One need only look at the iCloud saga to see an example. Born as “Mobile Me” almost 20 years ago (!!) only with the Mojave / iOS 12 partnership did it really begin to show its potential.

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photos by Apple

Naturally, the more machines and devices connected to the same iCloud account the more useful it is. But, in a small business setting, with a few computers, iPhones, and iPads, it really begins to shine and becomes more useful with each (free) upgrade.

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photos by Apple

A few items from the list of functioning features already present in the Mojave / iOS 12 iCloud system:

  • Synchronized Desktop and iCloud folders, accessible also on iOS
  • Synchronized and shared notes with virtually any content
  • Synchronized photos and videos across all devices
  • Synchronized passwords and usernames when using Safari on any device
  • AirDrop also between devices and machines in or out of the account
  • Hand-off between nearby machines and devices
  • Various app Sync and hand off features: Apple News, Books, GarageBand, Pages, Numbers, Keynote, Find Friends, and more

IS THAT ALL?

It’s not so much the length of the list but the way the depth of the functionality of each part of the software expands over time. Every function or app listed above was, admittedly, barely ready for prime-time when first released.

But, with each update, including the “minor” ones, the functionality increases and often new features are added. Sometimes one has to dig for them and other times they ‘just work’, only better.

The one caveat is that relatively ‘fast’ internet access on all devices at all times is mandatory. With overall improvements in connectivity coming with 5g, not to mention all the satellite systems being built, the triumvirate of hardware muscle, software sophistication and hi-speed networking will be the “one more thing” of the era to come.

Will it be sexy like the first photo-pinch on the first iPhone ? Perhaps not. But with layering software systems, S.a.a.S. for businesses and AI infusing more and more ‘everyday tasks’ (tasks that once required expansive hardware, software and a computer science degree) with a ‘wow’ factor as yet to be measured, the future might be sexier than you think.

HOW’S THAT FUTURE LOOKING AGAIN?

Apple is leading the way with serious simultaneous improvements in 2 of the 3 pillars of the golden triangle: more muscular hardware such as the new MacBook Pro and iPod Touch, shown here, and a new galaxy of capabilities that will grow out of iOS13 and macOS 10.15 Catalina, both announced and showcased this week at WWDC.


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