Tag Archives: Apple Special Event

Accessories, AI, Apple, Apple Services, Apple TV+, Apple Watch, Breaking News, FaceTime, iOS 15, iPad, iPhone, Mac, macOS 12 Monterey, OS Software, Tech, WWDC2021

iOS 15: It’s not just about the new Weather Animations, there’s a lot more

Video

For what seems like a long time many of us have been living inside our iPhone, immersed in a metaverse of our digital lives.

And the deeper into Apple’s walled garden we are submerged, the more monumental the yearly OS upgrades become. That’s because, when you are in a digital life, we’ll, lots of things are worse than the “real” world. The sensual experience is built of fractions of the full sensory bandwidth of life.

But there’s one thing about the metaverse, the fact that, since it’s artificial and human engineered, it can, and does, improve.

In the case of Apple’s universe, the yearly upgrades and constant, sometimes nearly imperceptible changes in a thousand different parameters add together, over time, and suddenly, the world comes alive with vibrant, super sensual satisfaction …

Sure, the weather animations just got sent to a 3rd convolution level of better-ness, that’s true. But add this to all the thousands of better feelings and deeper interactions with yourself and the spirit of ourselves, and you will find: the future

Photo credit: Apple

WWDC 2021 was a pure upgrade fest with a lot of detail to sift through

We are in the middle of our ongoing coverage of the Apple event and all that was revealed. There are so many features and so many important details and interdependent uses for this features that it can be more easily digested in bites.

What we are witnessing is the growing interdependence and interoperability of iOS 15, iPad OS 15 and macOS 12 Monterey, particularly with the built in apple apps they all have built in.

Safari, though still with slight variations between the three OSs, is becoming more powerful everywhere, FaceTime got a huge upgrade in the new systems, and utilities connected to iCloud such as the Find My network are also extensively revamped.

While some find the sheer width and breath of Apple’s hardware, software and services conceptually off-putting, it is, at this early stage of the monumental changes that are being wrought by Apple Silicon, a wonder to behold how all the various products and underlying software for those products is evolving in a way that is constant and deep.

As put forth in articles published by Lynxotic years ago the changes that are underway are vast and were conceived and put into motion based on Steve Jobs’ core concepts for the future of Apple many years ago. And Tim Cook and the rest of Apple have not deviated from that vision, in fact are reaping benefits on behalf of users that could barely be imagined a decade ago.

One bite we’ve started to delve into is the dual and interdependent features from macOS Monterey; Airplay to Mac and Universal control. It turns out that compete interoperability for Airplay to Mac is still in the future, the list of the various models and vintages that it functions on is as follows:

  • 2018 or later MacBook Pro or MacBook Air
  • a 2019 or later iMac or Mac Pro
  • an iMac Pro
  • the 2020 Mac mini

As you can see this is a fairly exclusive list. What is most conspicuously missing is the possibility to use and older mac, such as a 2018 27” 5k iMac to take advantage of the beautiful screen.

Universal Control, meanwhile appears to work with most devices that run on iPadOS 15 and macOS Monterey. It allows you to a single mouse and keyboard and flow from ‌iPad‌ to Mac and back, pretty much as you would imagine using the cursor and keyboard for either, and, thankfully there is no setup required.

FaceTime just got a Facelift

FaceTime’s big jump ahead is somewhat more complex since the iPhone, iPad (various models of both) and the mac each have a UX and screen size that varies, as well as different computing advantages. One interesting note on the various technical enhancements, pretty much across the board from what was announced at WWDC 2021, M1 chips and Apple Silicon based devices get the biggest boost from all the new capabilities.

Rather than being a marketing ploy, at least so far there’s no evidence of that kind of approach, this is an organic by product of the underlying “big picture” goal – to unify the experience and potential of the three device categories even as they cross pollinate one-another.

All the various, and gradually hard to list, OS flavors, macOS 12 Monterey, iOS 15, iPadOS 15, tvOS 15, watchOS 8 and all the various accessories that benefit from the upgrades such as AirPods pro spatial audio, HomePod mini liaison with Apple TV 4k and tvOS 15, as well as SharePlay where FaceTime can allow multiple users to share streaming audio or video content for a synchronized experience.

Please stay tuned for the many articles to come that will further dive into the changes and improvements that are on the way, free of charge, for Apple users with this massive roll-out that will culminate in fall 2021.

As per Apple:

Redesigned Weather and Notes Apps

Weather includes more graphical displays of weather data, full-screen maps, and dynamic layouts that change based on conditions. Beautifully redesigned animated backgrounds more accurately reflect the sun’s position and precipitation, and notifications highlight when rain or snow starts and stops. Video animation below:

https://www.apple.com/newsroom/videos/apple-iphone12pro-ios15-weather-app/large_2x.mp4

Notes adds user-created tags that make it easy to quickly categorize notes, and mentions allow members of shared notes to notify one another of important updates. An all-new Activity view shows the recent history of a shared note.

Notes adds user-created tags that make it easy to quickly categorize notes in line with relevant content:

Related Recent Article Links:

Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

Apple, Breaking News, iPad, iPhone, Mac, macOS 12 Monterey, OS Software, WWDC2021

The Hit of WWDC2021 is the combo of AirPlay to Mac and Universal Control

Video
credit: Apple

Allow me to explain, it’s better than it sounds…

Among the avalanche of new features and upgrades to iOS, iPadOS and most of all macOS 12 Monterey, there were two that were like a dream come true for anyone who has used AirPlay with AppleTv or “SideCar”, which originally came to the mac with macOS Catalina, and wished for one bold step further.

In an office environment, like our newsroom, being able to beam an iPad or mac on to a large conference style TV is great, but springing for the $ it takes to get a high resolution computer monitor large enough for group viewing is not such a great treat.

A fantastic compromise, one that many have wished for but never seen is the new option cogently called “AirPlay to Mac” which, just as the name implies, allows you to bean your phone or iPad (or I presume one mac to another) for paired or group viewing. (there were times when I, for one, forgot that this feature did not yet exist and tried to connect a mac screen using airPlay, to no avail).

AirPlay brings the Mac to life in all-new ways.

Even with tiny bugs that might arise at first when trying to get multiple macs to act as screens for a single source, once this is mature it should revolutionize meeting of small groups of colleagues all armed with trusty macs but wanting to do a group think and discussion session. (At a digital publisher meeting, like at Lynxotic, we might be looking at analytics data for the past week and all want to see the same data across all screens, for example.

Oh, and did I forget to mention that sound, just as in “regular” AirPlay, is included in the bargain. So even if it’s audio only that you want to share (like force feeding colleagues your favorite song) that is going to sound great on built in iMac speakers etc.

This seems instantly like something that is so obvious and intuitive that it could be one of those things, like AirPlay itself, that once entrenched and bug free, would be hard to live without.

Apple’s marketing copy:

“With AirPlay to Mac, users can play, present, and share just about anything — from the latest movies and games to vacation photos and presentations — from their iPhone or iPad right to their Mac’s stunning Retina display. The Mac’s high-fidelity sound system can also be used as an AirPlay speaker, so users can play music or podcasts on their Mac, or use their Mac as a secondary speaker for multi-room audio.”

Universal control, which sounds somehow ominous is, hopefully, just a simple way to more easily migrate live from device to device (of the same owner)

Though the mechanics of this feature were not explained in detail at the Keynote for WWDC2021, this is another feature that seems mind-bendingly obvious as a boon for any Apple device power user, it also seems strange that it did’t exist all along.

As shown with one example in the video below, it involves having a single mouse or trackpad control multiple devices. Or the same set up for a keyboard, or both. While there are some unanswered questions – such as would the keyboard designated as being the one to “universally control” another device automatically turn off the control on the remote devices native keyboard?

Perhaps this is a naive question since it appears that it is presumed that any device being universally controlled is owned and being used by a single human.

In one way this seems to have the best use when using, say, an iPad pro for a drawing task and then moving across to the mac to process the drawing in photoshop, illustrator etc. Honestly, sometimes it’s interesting to see each device as connected to a “chair mode” – iPad for a chaise lounge, iMac or MacMini for an office chair, iPhone or iPad mini for freedom from any chair, and switching from the more human-centric modes (chaise lounge) to get down to serious business on the biggest baddest screen and most powerful CPU seems like a utopian dream, with this feature activated and working without a glitch.

The ways this could be integrated into a workflow, and the permutations of how this could be useful, seem infinite, assuming it operates anywhere near as seamlessly as in the demonstration by Craig Federighi in the video. Being able to drag and drop, as he did, across three (3!) separate devices at will is pretty incredible, if not only for its simplicity and elegance.

https://www.apple.com/newsroom/videos/universal-control/Apple-Universal-Control-cc-us-_1280x720h.mp4

As per Apple: “Universal Control lets users work more seamlessly across their Mac and iPad. Working across Apple devices is now better than ever with new Continuity features:

Universal Control lets users work with a single mouse and keyboard and move between Mac and iPad for a seamless experience, with no setup required. Users can even drag and drop content back and forth between devices — great for sketching a drawing with Apple Pencil on iPad and placing it into a Keynote slide on the Mac.

Recent related article links:

Find books on Music, Movies & Entertainment and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page

Apple, Breaking News, Business, Tech

Apple leak: Hardware Reveal Event Likely on December 8th

Photo Collage / Lynxotic

Hints and Leaks are becoming commonplace – this time it’s the features that wow

Rumor Reports have surfaced that Apple is planning a hardware reveal event for December 8th, 2020, likely at the usual 11am PT time slot. The leak was said to some from an internal memo, and Service providers have been told to expect changes on Tuesday. MacRumors reports that this type of prior warning to suppliers has coincided historically with new products being launched.

What product(s) might be launched?

 It’s not likely that a major product will be launched (so no new MacBook or iPhone, for example), but some possibilities that have been mentioned are an AppleTV update or the ever elusive AirTags.

AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.

Read More: Apple iPhone 12 Pro Models are Coming Immediately and There’s More

Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.

In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.

The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.

Read More: Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.

Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.

When Apple delays (as with the MagSafe surprise just announced) good things happen…

As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.

Subscribe

Subscribe to our newsletter for all the latest updates directly to your inBox.

Check out all our Apple Coverage

Find books on Big Tech, Sustainable Energy, Economics and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page.

Tech

iPhone 11 Pro Max: Leading the Way to the Future of Media and Photographic Innovation

Video
https://www.apple.com/105/media/us/iphone-11-pro/2019/3bd902e4-0752-4ac1-95f8-6225c32aec6d/films/product/iphone-11-pro-product-tpl-cc-us-2019_1920x1080h.mp4
Apple video showing the new iphone 11 pro

iPhone 11 Pro Released at Special Event…

They all said it would be boring. That you should skip this year’s model and wait for September 2020. That it would be ugly. And were they wrong? In all the ways that matter, yes, once again they were all wrong. Here’s why:

[Want specs and highlights and a list of reasons why this is a device worth upgrading to? See below.]

First take a look at some of the announcements that just broke regarding possible anti-trust violations by Google, Facebook and Amazon. And, yes, apple is on the radar too, according to reports.

Although it is easy, and, for many, tempting, to lump Apple in with the gang of violators, it is wrong in one extremely important respect.

Click to see “Steve Jobs” and help Lynxotic and all independent bookstores

In each case, the huge and monopolistic tech behemoths are guilty, not of the traditional price gouging necessarily, which is the simple minded way to define monopoly, but rather, in the most egregious and damaging area for society as a whole: stifling and impeding innovation in order to preserve monopoly advantages and profits.

Is there a better search engine than Google? A better eCommerce web site than Amazon? A better social media network than Facebook and it’s owned subsidiaries?

Read More: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

In every case the answer is maybe there could be, but we will never know as long as these massive monstrosities control the majority of the business models, in each case, that they originally innovated, but now seek only to monopolize.

In order for innovation to continue, make no mistake, other companies would not only need ideas and a creative drive, but also resources. Resources that the marketplace could easily provide, if not virtually completely controlled by the existing giants. Better search engines, better social media platforms and most of all, more and better ways to buy products online.

Only the death of these companies could guarantee that those dreams become a reality.

Photo / Apple

Apple Stands Alone as the One True Innovator (Along with Tesla for EVs)

What about Apple? Apple is based 100% on the need, desire and belief in innovation. Steve Jobs set this drive in motion and embodied the DNA of a person with a core goal to innovate at all costs. Apple continues to follow that credo, chapter and verse.

Read More: iPhone 12 and 5G Revolution, Tesla Takes Berlin and Butterfly is Finally Toast

Today’s September Special Event was nothing less than a re-affirmation of the pure focus on any and all innovation, as a core principal and goal.

What innovations were announced? The reality is that the list is so long that it will take dozens of articles to detail the changes to our shared digital lives that have been announced and are being released by Apple in 2019.

Disclaimer: Here at Lynxotic we have a saying: “The Second Wave is Coming” and it is about the eventual results and improvements to our digital lives that this article, and the Apple Event today, are all about.

Lynxotic

Often the focus in the media seems to be on the price of a phone, if its new camera is improved enough to be worth buying instead of a cheaper Samsung, and similar, perfectly valid concerns. Apple’s focus is more on finding a way to take us into an unknown, better, future, for technology, communication and creativity.

The first Mac computer was very expensive, many would say overpriced, but without it where would the state of computing and tech be today? And the iPhone being in reality a hand-held computer with a voice calling feature was predicted to be a failure and criticized as unneeded by many. How’d that work out?

No different now, critics are bound to say, that the iPhone 11 pro announced today “only” has enormous advances in iPhone camera technology, not only for shooting photos but for virtually “pro” potential for videography.

https://www.apple.com/newsroom/videos/iphone-11-pro/iPhone11_Pro-sharp-4k-cc-us-_1920x1080h.mp4
Apple video showing the video recording possibilities of the iphone 11 pro

Machine Learning and the 3 Layer approach to design

As the features and capabilities of the new devices from Apple become more advanced it becomes more and more difficult to fashion the improvements into a single product feature or change.

Wired magazine says “it’s all about the cameras”, is that really true? In a way, yes. The iPhone 11 Pro has no less than three 12 megapixel cameras, along with a triple-lens array. In some modes featured in a presentation from Filmic all three cameras were shown recording video simultaneously.

Read More: Five New Books about how We can Change the Direction of the USA in November

But the real story, underneath the story, is more complex. The M.L. or machine learning capabilities (A.I. But not?) that are only possible within an ecosystem that builds its own chips, creates its own operating systems and application software, as well as its own hardware. Then, from the design stages to final end user, tweaks each to maximize the overall performance.

Machine learning within the iPhone has been quietly growing over the last two years and is starting to pick up steam. However, because the ways that the triumvirate of processors, software and hardware work together to make the impossible possible are so complicated they are seldom mentioned. It also appears that these updates are also happening in between iOS upgrades, under normal operations and aided by iCloud.

Make no mistake, the results and improved capabilities that arise from this constant innovation are going to change our digital lives for the better.

DL

This may seem trivial. Who cares about better photos? Better videos? Increasingly, as we live more and more in a digital world, the quality of the experience of that “surrogate” world matters. It is barely a subject being discussed, but going forward it will become more and more meaningful as various technologies converge and evolve in tandem.

That is The Second Wave. And just like the first wave that started in 1984 when Steve Jobs announced the 1st Macintosh, Apple will be at the forefront of the creative innovation, even while Google, Facebook and Amazon do their best to stifle innovation and maintain their strangle-hold on their little empires.

The Second Wave will slowly rise and a richer more creative digital life will emerge. Thanks, in part, to the announcements at the Apple Special Event today, especially the iPhone 11 Pro and it’s great new cameras.

(Apple: “The new TrueDepth camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo.”)

Additional Features

  • The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.
  • Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.
  • Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11 Pro and iPhone 11 Pro Max.
  • Gigabit-class LTE up to 1.6Gbps and Wi-Fi 6 allow for even faster download speeds2 and Dual SIM with eSIM.3

Find books on Big Tech, Sustainable Energy, Economics and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac and subscribe to our newsletter.

Lynxotic may receive a small commission based on any purchases made by following links from this page.

Business, Cutting Edge, Tech

The War is Over: The Good Guys Won – WWDC Day Explodes with Software and Hardware For The Ages

Video
https://lynxotic.com/wp-content/uploads/2019/06/MACPRO-M64.mov

APPLE RELEASES MAC PRO AND PRO DISPLAY XDR –

Oddly fitting, it seems, to be writing this on the 75th anniversary of D-Day, and imagining a very different, yet strangely similar, world outcome at stake. As pundits and trolls debate prices and feature sets, something larger is happening just beyond the threshold of perception.

The superior ecosystem of integrated elements, conceived as a whole, is beginning to emerge after 35 years. And, as if rising from a fog, the outline of the way we will create and communicate via digital networks in the future, is getting clearer.

Read More: 2019 Was a Huge Year for Apple: Here are some Milestones that will Lead to the “Apple Decade” in the 2020s

Beginning with a new Mac Pro featuring up to a 28-core, Xeon processor, and a new Pro Display XDR, a 32in, 6k Retina with a million to one contrast ratio and a billion colors, both announced along with macOS Catalina and iOS13, all due out in the Fall, there appears to be a pattern emerging.

FOUR PILLARS OF HOPE

In our most recent article covering WWDC: 8-core MacBook Pro and iPod Touch with A10 chip Released to Coincide With iOS and macOS Upgrade Announcements at WWDC, a trinity of forces was mentioned:

“With overall improvements in connectivity coming with 5g, not to mention all the satellite systems being built, the trinity of hardware muscle, accelerated software evolution, and hi-speed networking will be the “one more thing” of the era to come”.

The real story is about the improvements in the creative and computational power coming together on three fronts:

“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”

― R. Buckminster Fuller

Powerful fast hardware (nobody is complaining about the speed and power of the new Mac Pro), extended functionality of software – whether embedded within macOS Catalina, or from third parties, and then, finally, the-up-and coming speed and low latency of 5G and satellite networks.

Read More: Big Tech headed for a Storm of Changes once the Novel Coronavirus Fades from Center Stage

However, a fourth, and very important force, not to be forgotten, is user sophistication. Seldom mentioned, it is barely a ‘thing’, yet without this essential component, the adoption of new technologies and communication methods could not move forward.

The gradual evolution of user adoption and skill will always gradually follow where the tools lead. For example, the ‘Digital Hub‘ of 2001 was a mystery, at the time, to a public that had barely begun to adopt the digital camera, and yet is completely obvious in hindisght.There’s a battle here, but it’s not for the stock price, revenue targets or market share. It’s for hearts, minds and the fulfillment of a sacred vision of a young Steve Jobs. To build a set of tools, overtake the Condor and soar above the mundane.

This combination, the rapidly emerging four pillars, will be nothing short of a revelation for the ages, all at a time when Moore’s Law is said to be dead or at least dying. And I didn’t even mention AI or machine learning.

“What a computer is to me is, it’s the most remarkable tool that we’ve ever come up with, and it’s the equivalent of a bicycle for our minds.”

– Steve Jobs

“I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer.

The rest of the quote above from Steve Jobs:

And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle.

And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.”

Mac Pro IMAGES:

[gdgallery_gallery id_gallery=”3″]

photos by Apple

THE SECOND WAVE STARTS WHEN THE FOUR PILLARS ARE COMPLETE

What shines through is the path that Apple has kept all throughout the years and into today. Steve’s continuing, guiding hand prevented the core value propositions and and underlying goals from changing. And hallelujah to that.

My understanding is that a great part, if not the greatest part, of that ethos, was that human creativity and communication are paramount. And that building tools, to enhance and engender those, are a scared quest, worthy of noble men and women.

Now, here we stand, in a world that cries out for, and is even in danger of perishing without, a new higher level of communication and creativity.

And the tools are arriving, hopefully in-time, so let us be thankful to Steve’s great legacy, to Apple’s perseverance, and now pull together – and get to work…

Pro Display XDR IMAGES

[gdgallery_gallery id_gallery=”4″]

photos by Apple

FROM WHENCE ALL WEALTH?

Much has been made of the high prices and perceived ‘lack of innovation‘ in this, most recent, stream of new products from Apple. One ‘Fair and Balanced’ news organization’s headline screamed that Apple was considered ‘criminal’ for charging $999 for a monitor stand.

Sometimes, information comes at us all so fast, our brains need some time to catch up to reality. T his year’s WWDC was a bit like that, an avalanche of updates and features, exploding from 90 foot screens.

“And whence will come the wealth with which we may undertake to lead world-man into his new and validly hopeful life? From the wealth of the minds of world-man — whence comes all wealth.”

– R. Buckminster Fuller

A thousand dollar stand? Horrors. 50k for the maxed out system, boo hoo. ‘You can buy a gaming PC for around the same as the stand’. So what?. Next we’ll see an article calculating that if you buy 10 Pro Display XDRs and 10 stands that’ll be over $60,000! And somebody groaned! Quel Scandale! Apple haters are still hating and if it bleeds, it leads. And missing the story like it was the the broad side of a barn.

As a species, Buckmintser Fuller probably also said, we have been on training wheels. Well, now they are coming off, and we will need every ounce of power we can get our hands on if we are going to innovate and communicate ourselves out the messes we’ve created in this world.

Are these the tools meant to help content creators contribute to Apple’s shift from primarily hardware profits to income from subscriptions and services? Yes.

They are also the tools to help creators, communicators and scientists to innovate and ideate our way out of a road to possible self-inflicted extinction. Oh, yea, there’s that.

So let’s stand up and cheer for the company that is trying, like Steve wanted, to give us the best tools. ‘Cause heroes are hard to find, these days. Hero companies? There’s only one, or maybe two.

Apple is leading the way with serious simultaneous improvements in 2 of the 3 pillars of the golden triangle: more muscular hardware such as the new Mac Pro and Pro Display XDR, shown here, and a new galaxy of capabilities that will grow out of iOS13 and macOS Catalina, both announced and showcased this week at WWDC.

Find books on Big Tech, Sustainable Energy, Economics and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac and subscribe to our newsletter.

Lynxotic may receive a small commission based on any purchases made by following links from this page.