Tag Archives: technology

Musk is developing a Humanoid Tesla Bot with a Screen-face

Photo Credit / Tesla

At the end of Tesla’s AI Day presentation, Musk revealed an unexpected new product, the Tesla Bot.

The humanoid robot would be 5’8″ tall and its main purpose, according to Musk, would be to eliminate dangerous, repetitive, and boring tasks. The prototype is expected to be available some time next year.

The CEO also made a typically bold statement about the future and AI, saying “Essentially, in the future, physical work will be a choice. If you want to do it, you can, but you won’t need to do it.”

Elon finished with an invitation for engineers to join the Tesla team to build the robot.

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‘They should be worried’: will Lina Khan & the FTC take down big tech giants?

Photo by Annie Spratt on Unsplash



There’s a storm brewing and tech mega-monsters like Amazon, Google & Facebook know it

Practically since the day that Lina M. Kahn was appointed chair of the FTC, big tech giants have shown that they are worried. Both Amazon and Facebook filed suits asking that she recuse herself almost immediately.

Khan’s famous 2017 article; “Amazon’s Antitrust Paradox“, published in the Yale Law Journal was both the obvious initial catalyst to her becoming chair of the FTC and also Amazon being unhappy that she would be at the helm of the FTC while antitrust actions are being brought against them.

The idea of removing her would have obvious appeal for those that fear her dedication to a new antitrust stance at the FTC, one that no longer allows digital behemoths to skate, monopolize and grow unchecked. But there is likely little chance that they can get her off their metaphorical backs that easily.

As per the Guardian: “Khan does not have any conflicts of interest under federal ethics laws, which typically apply to financial investments or employment history, and the requests [for her recusal] are not likely to go far.”

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How The Daily Wire Uses Facebook’s Targeted Advertising to Build Its Brand

Above: photo collage by Lyxotic

The social media giant’s powerful targeting tools appear to be part of Ben Shapiro’s success in growing his audience on the platform

Ben Shapiro, co-founder of The Daily Wire, a conservative media company, has mastered Facebook’s complex algorithms like no one else, posting links to stories from his publication that rank among the top 10 best performing posts on Facebook day after day after day.

What’s the key to his success? 

As a recent NPR analysis shows, The Daily Wire’s sensationalist headlines garner a ton of engagement on a platform that rewards explosive content. But The Daily Wire is also a sophisticated user of Facebook’s advertising targeting tools to pinpoint users likely to be receptive to its outrage-driven brand of conservative content, The Markup has found.

Using data from our Citizen Browser project, we pulled targeting information from 241 Daily Wire ads that ran on Facebook between April 15 and July 15, 2021. We found that The Daily Wire largely chose to target people whom Facebook had pegged as interested in Fox News, Donald Trump, Rush Limbaugh, and other conservative mainstays, as well as individuals Facebook determined were characteristically or demographically similar to The Daily Wire’s existing audience members. (See our data here.)

Citizen Browser consists of a panel of roughly 1,800 Facebook users across the country who voluntarily share their Facebook news feed data with The Markup—providing a rare, albeit relatively small, window into what different people see on the platform. 

By contrast, The New York Times—one of the largest legacy media publications in the U.S.—took a different tack in its Facebook advertising, targeting users according to the topics of the articles. So, for instance, an article about a band could be targeted to Facebook users with “music” listed in their ad interests. (Facebook says it determines users’ interests based on their past activities on the platform but has been somewhat cagey about how exactly this is done.)

Of the two publications, The Daily Wire used interest targeting more frequently than The New York Times did: 39.3 percent of Daily Wire ads versus 23.5 percent of ads from the Times were targeted in this way.  

The table below shows the top 10 interests targeted in sponsored posts from both outlets:

While the Times mostly targets topical interests, of the top 20 interests targeted by The Daily Wire, only one (“American Football”) was not directly tied to conservative media or politics. 

The Daily Wire also frequently made use of Facebook’s “lookalike audiences” feature to show content to new audiences of users who do not follow the page but share characteristics with those who do. In our dataset, 37.9 percent of Daily Wire posts used this type of targeting. The New York Times also used this targeting type, albeit rarely: Only 3.6 percent of its sponsored posts in our dataset targeted lookalike audiences.

“As you’re looking at this dataset, to me it shows that mainstream media outlets like The New York Times are still approaching the internet as a collective space in which you could potentially learn about anything, from ‘research’ or ‘science’ to ‘family and relationships,’ ” Francesca Tripodi, an assistant professor at UNC School of Information and Library Science at Chapel Hill, said. “But Daily Wire, if you’re saying, ‘We only want to target people who are interested in conservatism in America,’ that creates this bifurcated or dual internet, and that allows for information to circulate unchecked.”

Facebook advertising is designed to use personal data points about its users to guess what sorts of products they might like, she said, but there’s a fundamental difference between a food brand serving ads to people who like potato chips and a news brand serving information to people who like conservatism.

“[Daily Wire] is using the same tactics that these corporate entities are using but to create siloed interests around information,” Tripodi said. 

Neither The Daily Wire nor Facebook responded to multiple requests for comment. 

Beyond Facebook’s powerful data-gathering system, The Daily Wire amasses its own information on readers and potential readers. 

The Markup also scanned Daily Wire ads in the Facebook ad library, which contains a broader range of ads than those seen by Citizen Browser panelists but does not disclose targeting information. Over a three-month period, from May through July, the ad library displayed 47 unique ads from The Daily Wire. Of these, 22 were survey-style ads prompting users to respond to emotive political questions. 

Clicking the ad takes users away from Facebook and onto the dailywire.com domain, where they are asked to enter an email address in order to respond.

Over the same time period, no New York Times ads available in the ad library used this technique.

The Daily Wire’s website also contains an unusually high number of data-gathering trackers. 

A scan from Blacklight, a website privacy inspector built by The Markup, on Aug. 4, 2021, turned up 41 ad trackers and 117 third-party cookies on the homepage. By contrast, The Markup’s scan of 100,000 of the most popular websites in September 2020 found an average of seven ad trackers and only three third-party cookies per site.

The site also uses Facebook’s bespoke Pixel tracking code to send data back to the social platform about users who have visited the site, which The Daily Wire can use to further tweak ad targeting and build new lookalike audiences.

“What you’ve shown here is clear evidence of the way in which the radicalization of our society is built on many facets of the algorithm, including the tools provided for ad targeting,” said Cameron Hickey, project director for algorithmic transparency at the National Conference on Citizenship.

Questions about the ethics of using data-driven profiling to target political messages are not new. Perhaps most famously, the British political consulting firm Cambridge Analytica purported to create detailed psychological profiles of Facebook users and shared those with the campaign of former president Donald Trump. While profiling has been a part of politics for decades to some extent, figures ranging from former Facebook insiders to Federal Election Commission officials have raised alarms over the kind of microtargeting that social media allows. (The European Commission is also considering including a ban on microtargeting in its landmark Digital Services Act package, which is making its way through the European Parliament and the Council of the European Union.) 

That said, The Daily Wire’s targeting choices are widely accepted as routine, its success on Facebook more of a feature of the platform’s workings than a bug in the system, said Katie Joseff, a research fellow at the Center for Media Engagement at the University of Texas at Austin.

“These platforms, when you look at Facebook and YouTube in particular, they want people on there who are engaging their users because then there’s more users and user time overall,” Joseff said. “So [The Daily Wire] is definitely playing into the structure as it was created and doing it well.”

By Corin Faife – This article was originally published on The Markup and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.


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Tales of Tesla and Musk in ‘Power Play’

Above: Photo Collage / Doubleday Books

The recently released book “Power Play” begins with some detailed accounts of Tesla’s rocky beginnings. The book is said to showcase behind-the-scenes anecdotes and allow readers to get an exact account of just how unusual Elon Musk is.

Musk also appeared to respond to various media activity related to the book, and accounts of his alleged behavior, via Twitter, confirming that Walter Isaacson will be penning his biography.

In his tweet, he said “If you’re curious about Tesla, SpaceX & my general goings on, @WalterIsaacson is writing a biography”. Isaacson is responsible for writing biographies on Benjamin Franklin, Einstein, Henry Kissinger, as well as Steve Jobs.

Power Play: Tesla, Elon Musk, and the Bet of the Century

Author and WSJ tech and author reporter Tim Higgins pens the inside story of Musk, which includes some already leaked controversial stories.

Back in the good ole days, aka as the 2000’s, fast, sexy (s3xy) electric vehicles were a new concept, a novelty, one that lead to the rise of Tesla and Elon Musk’s colossal fortunes. For more check out “Power Play“.

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iPadOS 15 Preview: Get Ready for AI and Machine Learning that will Blow You Away

Boring? Are you kidding me? Time to look under the hood…

Somewhere in the land of media herding there was a familiar refrain. iOS 15 and iPadOS 15 are “boring”. Apparently the idea behind this is that there is no single feature that changes the entire experience of the iPhone or iPad – no “killer app” or killer upgrade.

The “boring” crowd have focused on things like “you can banish your ex from memories in iOS 15”. I saw a slew of articles with a variation on that title.

The biggest problem with the attitude, which must have been initiated by someone that has not really been hands on with any of the new iOS software (which is still in non-public beta only) is that it’s not true. (A public beta is expected in July but it is not recommended unless you are a developer testing on “non-critical” devices).)

Why? Because there are so many killer upgrades that it’s overwhelming, basically due to the avalanche of amazing new features and improvements. This article will attempt to give an illustration of that by focusing on only one feature inside one built-in app: Memories inside of the Photos app.

First a short digression. We have been testing on several devices including a MacBook Pro 15” from 2017, an original 1st generation iPad Pro (2015) and an iPhone XS Max from 2018. None of these machines have the new Apple Silicon chips and for that reason they are only able to produce the upgraded features that don’t require it.

That makes the improvements that are possible without buying any new hardware even more amazing. Stunningly, of the three devices we upgraded the MacBook Pro was the most stable right out of the gate. Any beta software will have bugs, glitches and sometimes crash but that does not prevent one from testing out features that are new.

The iPad pro, in a non-technical observation almost appears as if the screen resolution has been increased, obviously not possible but, as you will read below, could be part of a stunning emphasis on increased beauty, sensuality and luxurious feel in the new suite of OSs.

Memory movies on iPad OS15 are an amazing example of how AI and machine learning are evolving

For those not familiar with “Memories” they are auto-generated film clips that can be found in the “For You” tab in your photos app on iPhone and iPad. While you are sleeping this feature scans everything in your photos library and uses artificial intelligence, machine learning and neural networks to choose and edit the clips, as the name says, for you.

One not confirmed but almost certain technical backdrop to this is that the learning is improving even between updates to the OS. Not only that but all Apple devices on earth are “cooperating” to help each other learn. That’s a powerful force that spreads across over 1.65 billion devices.

This feature was added in iOS 12 but started to function in iOS 14 on a much higher level. If you had tested and used the feature over the last few years as we have you’d have noticed that the ability of the AI to “see” and select photos and videos to include was limited and, at times, comical. Not any more.

Much of the data that clues the software in as to what photos belong together is from the embedded meta data. The date, time and location information helps to tell the AI that you took a group of images or videos on a day in a particular location.

The difference in iPad OS15 (iPhone too, of course) is that the more difficult to accomplish tasks, such as recognizing the subjective quality of one photo verses another (humans often take several photos of the same scene to try to capture the best out of a bunch). Or, more importantly, who and what are the subject of a photo.

All of this began to get interesting in iPad OS 14 and many groups of photos and videos were already being chosen, edited and enhanced by the software to a level that was fairly impressive.

AI and aesthetics collide and the result is a Joy to witness

Something that is starting to become a thread and a definitive direction that Apple is taking, particularly with the iPad Pro series, is, true to the name, a Pro level of visual production and manipulation throughout the OS.

Center Stage, for example and many other video and photo related upgrades were some of the big features in the newest generation of iPad Pro. Those are great, but require a new iPad along with the OS upgrade.

When it comes to the memory movie clips what we found is that even on the oldest iPad Pro from 2015 the evolution of the software due to the constant learning by the AI is already taking a huge step forward doing all the things that it was already doing only much better.

Apple’s upgrade took that and give it an additional kick up a notch with somewhat that the company is known for: good taste.

What has changed specifically?

In iPad and iPhone OS 14 there were a few things that felt awkward in the way movies were created. The biggest shortfall was in the softwares ability to deal with various aspect ratios.

These days when we shoot photos and videos with an iPhone it is tempting and, at times, wonderful to use the vertical orientation. Other times, for landscapes and other scenes we might prefer a traditional film aspect or even use the panorama feature to get an ultra-wide screen “cinema-scope” style.

Until now this was dealt with very poorly by the software. Mostly the photos would constantly zoom in (the so called “Ken Burns” effect) and if shown without zooming in a vertical portrait shot would have ugly side bars (like a vertical letterbox effect).

The zooming and most of the effects in general destroyed the resolution and therefore the quality of many photos by enlarging them and adding the effects.

Additionally the effects that were added, while cute and fun, were not much more than a way to add fun and not what would likely be used by a human editor. All of this and more made for a kind of novelty feel to the whole process that was nice to have, but many never even bothered to look at the movies that software created for them.

That’s about to be over.

A whole new array of options for the AI to use while trying to entertain

In iPad OS 15, as can be seen on the photos and videos in this article, the ways that the software solves the aspect ratio issue as described above is genius and, dare I say it, beautiful.

In a collaboration between the AI and the software itself it now has a new bag of tricks to use and, boy, does it work. One feature that is fantastic is the letterbox generator for any wide screen photos in any aspect ratio.

How this works is that it takes the iPad aspect ratio and then uses the photo in it original at 100% full resolution and then adds a letterbox. But this is not the usual plain black bars we are all familiar with – the software and AI are able to see and analyze the photo and create a custom gradient letterbox that can be any shade or color.

Photos in clip above courtesy of The 2021 International Portrait Photographer of the Year
Copyright © 2021. www.internationalportraitphotographer.com

The effect is often astoundingly tasteful and often makes the original photo look even better. We tested it on award winning photos (video above) and the result is, basically art. Also on our own “nice” photos, chosen 100% by the AI and software, look amazing also.

Actually, all the photos and videos in the clips generated from the library look much better than I had remembered. That turns out to be because the software and AI now do automated color grading on all the photos and videos in all the generated memories !

Color grading also known as color correction, especially for video, has traditionally required an expensive expert and high end software (and hardware) to enhance and color match various photos and clips, that have often been taken at different times and places, where lighting conditions vary and sometimes were shot with different camera.

AI and machine learning software on iPad OS15 (and iOS 15) now has a virtual colorist actively adjusting your shots and enhancing and color matching them while you sleep. That is basically insane. That’s probably why it appeared that the photos and even the iPad itself had been upgraded.

Ok, I could go on and on about that one feature, but let’s move to some more features. There are also new effects that are added that vary with each memory (there are a lot more clips being generated, including various versions of the same idea to choose from).

In the experiments so far the effects are clearly better and more subtle than in iOS 14. Again in many cases I found myself saying the word “beautiful” when I tried find an adjective to describe the results.

For shots that have a vertical bias there’s a vertical geometric split screen effect, often with a thin black border, and it has a kind of 60’s on steroids feel with the bars sliding in and out and resizing into place.

Another effect not seen in iOS 14 is a kind of circular rotation – great for landscapes – it’s not a common effect probably because it is computationally complex, but for the AI, it’s a snap. Sometimes this effect has a kind of blur-dissolve added which makes it fun and, again, still tasteful.

It appears that the effects are not only better and there’s a larger bag of them, but they appear to evolve and adapt to the content, that is to say that the speed and depth of each changes with the music combined with the photo and video content.

Oh, and the music. OMG. Each clip has 6 songs pre-selected and the entire clip adapts, in real time (!), when you change the song, showing you various styles and looks that match. Apparently Apple Music is also connected if you have a subscription.

As a mater of fact, it is hard to be certain, as we have not had more than a few hours to test this, but nearly everything appears to be “live” and constantly evolving in real time. In order to “freeze” a version of a memory you have to “favorite” it (with the typical heart symbol) and then “add to memories” in order to edit (change the names or choose more images – or remove anything if it is not to your liking).

There is so much more not yet mentioned here: this article could probably be a book

The AI is also getting creative with names and “concepts” for the clips. For example, if you had lunch (or took photos) over the years in the same city (for me it was Knoxville, TN) it might look at the coincidence that you tended to take photos around midday in that town and then create a memory clip called “Lunch in Knoxville over the Years”. Or for example the clip at the head of this article: “Golden Hour Over The Years”.

This is an early and primitive foretaste of the literary ambitions of AI. In the new Photos App in iOS 15 it is beginning to “think” about when, where and why humans take photos and videos and then conceiving a story that fits the behavior it is witnessing.

Other titles go beyond the basic “Amsterdam in 2016” and start to use the understanding and visual ability to “see” what is in the photo to create a clip like : “Playing in the Snow at Christmas”. Snow? Does it know it’s cold? Maybe just that it’s white and happens in the northern hemisphere in December. This is just the very beginning of something that will evolve, hourly, from now on. I can’t wait.

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Peter Thiel’s $5 Billion Bombshell: Hubris and Hypocrisy Beyond all Imagining

Above: Photo Collage / Lynxotic

ProPublica drops a second monumental article based on treasure trove of IRS, SEC & court data

Excellent reporting of tax injustices among the obscenely rich continues with a huge and revelatory piece on Peter Thiel and his “little” Roth IRA scheme. Going well beyond the previous article that detailed how Bezos, Musk, Buffet and others all use loans secured with share holdings to avoid income, and thus avoid paying tax the “Lord of the Roths” is even more explosive.

While the emphasis of the article on Thiel’s Roth IRA takes on the task of trying to somehow compare an “average” investor’s potential gains with the unimaginable magnitude of Thiel’s windfall, this is something that makes sense as a valid perspective, but the obscenity is nearly lost in the opaque fog of numbers beyond comprehension.

For example: your Peter is basically gifted 1.7 million shares by the company he was one of the founders of (along with Elon Musk and the rest of the so called “PayPal Mafia). That “purchase” costing less than $2000 based on the ridiculous price of $0.001 per share was used to found a Roth IRA.

The engineered numbers were no accident: at the time, in 1999, a Roth IRA account had a maximum allowable contribution amount of $2,000. Since the shares were “below fair value”, the fact of which was admitted by PayPal in an SEC filing from the time just before the company went public, the value increased massively, by 227,490% in the first year. Which increased the value of the paltry $2k up to $3.8 million.

Though obviously not enforced, regulations at the time forbade this kind of “stuffing”. Meaning, the initial trade that launched this scheme was possibly illegitimate, if not unlawful. Or, as ProPublica more kindly phrased it: “Investors aren’t allowed to buy assets for less than their true value through an IRA. “

As a matter of fact, according to the article, the “stuffing” was so successful that no further contributions were ever made into the account after that initial 1999 sum.

Since a Roth IRA allows a person to trade stocks within the account tax free, as long as no withdrawals are made, this large but still comprehensible sum was the start of a 20 year use of the tax statutes to build a fortune of over $5 billion without paying a single penny in tax.

Hitting $870 million in value by 2008, by 2019 the tax free enterprise, built on the less than $2000 initial contribution (stock “purchase”), ultimately ballooned to 96 sub-accounts with holdings of $5 billion.

Ok, so that’s the short summary of the mind blowing numbers. For a more detailed account, by all means visit the original article.

The numbers are outrageous, but the entitlement and arrogance is on a whole other level

The part of the story that should spark outrage is not in the numbers but begins where the almost inhuman greed, hubris and hypocrisy at this good fortune grows apace with the size of the tax free bonanza. Because Peter Tiel is not just any run-of-the-mill untaxed billionaire.

The endlessly expanding windfall he received, tax free, did not engender a mindset of charity or gratefulness at his miraculous providence.

Above: Photo Collage / Lynxotic

Instead Thiel, once the wealth lent him a position of power, preached and pushed the idea that the US government, the same one that he was able to avoid paying taxes to, was guilty of over-taxing people like him (and poor people too).

He spent millions of dollars in an effort to influence Republican politicians and groups that have anti-tax agendas, to change the laws in ways that would add even more advantages to his already preposterously privileged position. Then this: as per ProPublica: “In 2016, he became the rare Silicon Valley titan to endorse Donald Trump.”

And, in an arrogance that is as incomprehensible as the size his effortlessly expanding fortune, he espouses the belief that people like him are entitled to these kind of spoils because, after all, without him we might have to live without PayPal and….wait for it…. Facebook.

Yes, you heard that right. In 2004, Thiel used his IRA to buy $500,000 worth of shares in a, then private, company called Facebook, which was the first big outside investment in Zuckerberg’s soon to be massive monstrosity.

By using his IRA funds to buy shares of the start-up he was able to avoid tax on all the future gains of those shares. (ProPublica, in excellent investigative reporting, uncovered this tidbit by combing though Facebook court documents).

So, again, ostensibly, based on his well known statements, we are not only to congratulate him on his clever method of avoiding any taxation whatsoever on the first gambit with the PayPal shares, but we ought to effusively thank him for helping Facebook to become the dangerous purveyor of surveillance and phantom tollbooth Ponzi empire that is it today?

In perhaps one of the greatest illustrations of how power corrupts, this idea that because he was able to amass a fortune on such a massive scale without the burden of any tax whatsoever, he is somehow a hero to be emulated, is the real reason for us to be outraged.

That an average person might be lucky to turn $2000 into $250,000 over two decades, as was illustrated in detail in the article, while Thiel easily turned it into $5 billion, is outrageous, yes.

But the real “crime” is that it was done with zero benefit to anyone except him and other Silicon Valley insiders at companies like PayPal and Facebook.

Could it be argued that Facebook is a gift to humanity? Well, in 2021 that would be a tough argument to put forth without being laughed out of the room. And PayPal? It’s doubtful that Satoshi Nakamoto has to fear competition from any of the PayPal Mafia (including Mr. Musk) when the crown for greatest financial innovator of the century is awarded.

In a revelation that could have received more page inches, the article also exposes a second, possibly more plausible reason, regarding why Thiel went to great lengths to bankrupt Gawker Media, which he blamed for outing him as Gay. That politically convenient motivation could very well have covered up the real reason:

Again, as per ProPublica:

“In a story headlined, “Give Me Liberty or Give Me Taxpayer Money,” Gawker Media, citing anonymous sources, revealed that Thiel held his Facebook investment in a tax-free Roth.”

Companies built on greed and hubris create nothing and, in the end, die

Thiel believes he will live to be 120 years old. Based on his comments and writings he appears to believe that the world would benefit from that eventuality.

But when looking at the companies he helped to build, and the obscene fortune he was rewarded with for binging them into being, it seems like most of us, after accessing his life’s works and “accomplishments”, would be more thankful for the improbability of that dream coming true.

2087? That will be the year that either Utopia or Oblivion will have arrived for humanity and the planet earth. If by a miracle an earthly Utopia comes to be, it is highly unlikely that PayPal, Facebook or Mr. Thiel will have had any hand in bringing it about.

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Apple’s free upgrades are Inviting you into the Metaverse: iOS15 – macOS Monterey & iPadOS15

Above:Photo Credit – Apple / Lynxotic

Sci-fi sounding, inevitable upgrade for today’s online communications

You might have heard lately about the “metaverse” and yet that can mean a variety of different things to different people. Often, it’s a term that relates back to gaming and 3D augmented reality enhancements of networked communications.

There are even crypto and blockchain related projects using this term and concept. While all of these various factors are welcome, and potentially part of this next phase of convergence of communication via networked technology, there’s something else happening under the surface.

”The pandemic, with its requirements of physical distancing, has brought people into online digital environments for a growing range of shared human experiences.” — Wired UK from “The Metaverse is coming” by David Baszucki

The acceleration in AI application, machine learning, and converging use cases for all communications tech has created a situation where the entry-portal to the emerging metaverse is already here.

One often overlooked aspect of a transition to a more complete digital life is the need for humans to have adapted to the need and potential benefits of the idea. This is what is happening via many routes, including Apple and the constant synergistic upgrade cycles that have just gone into a new, bigger phase with the migration to a unified OS structure built around Apple Silicon.

The gradual increases in iOS functionality and user sophistication are changing how we interact

iOS15, previewed this week at the WWDC2021 is rolling out literally dozens of new features, many based on machine learning, neural networks and AI that propose a new level of highly sophisticated options to communicate with video, photos and text.

While this mixture of “basic” media has been the staple of our current modes of online communication, particularly via social media, the incredibly increased depth of new options and functionality of iOS15 and iPadOS15 and MacOS Monterey will make all modes of communication feel completely new.

In the evolution of online media and enriched communication (OMEC to coin an 80s sounding acronym) the slow and uneven progress is based on many factors. #1 is always user adoption and sophistication.

Second is the quality of the hardware devices and software upgrades each user around the world has access to. In the case of iOS (iPad, iPhone & macOS) the immediate adoption of upgrades is a large factor on the plus side, helping new innovation to arrive in general use more quickly.

The last factor, a huge one, is access to fast ubiquitous internet data connections, and, in the US at least, this is less consistent than ever (or our expectations are rising faster than the build out).

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However, particularly in Asia, 5g is beginning to make a dent. Satellite broadband, like Starlink, should also start to be a factor as early as 2022. Government infrastructure build-out funding and subsidies in the US is on the way in 2021.

Augmented 3D features are still growing but will merge with 2D

The upshot of this topic is that “2D” factors and increasingly sophisticated manipulation and interactive features that are already coming in iOS15 will bring us all closer the entry-portal stone-age version of the metaverse.

We all depend more and more on communications and using our devices – work from home, personal, business and hybrid activities (such as the emerging content creator class). Often, as a result, we have fewer options to go offline for “organic” RL (real life) interactions.

The increasingly sophisticated capabilities available are beginning to make even face to face communications, particularly in work situations, feel “un-enhanced” as we become accustomed to and dependent on the digital enhancements and potential of a full media rich interaction.

This is an example, one could say, of the subtle encroachment of the emerging metaverse onto the “real world” and how the boundaries are blurring and even beginning to disappear.

Rather than a sudden “jump” into a metaverse, similar to the cliché sci-fi plots from films like “Ready Player 1”, what is happening is a nearly imperceptible transition to metaverse-like experiences that will become commonplace, initially in a primitive form, and then eventually become the norm. Similar to the proverbial Frog in pot, with warm water temperatures that increase so slowly that the Frog doesn’t even notice, until it finds that it is swimming in pot that is already boiling.

The misconception that a “killer app” or sudden shift into an online, virtual reality world, is the future, and that a big leap will happen nearly all at once, is harmlessly superimposed on the real transition that has already begun.

When Apple’s 2007 launch of the iPhone changed communication forever: the journey began

The new “Digital Legacy Program”, also announced at WWDC2021, is another hint that we are already living in an extremely primitive version of the metaverse. Our online identity, data, and even behaviors and experiences are so essential and all pervasive that it has become necessary to keep a digital key to access the huge trove of personal data we will leave behind to pass on to our living loved ones, after we are gone.

The metaverse, that means, is not only creating a parallel digital universe for us to live in, in an ever more complete and sophisticated way, but we are also already setting up the eternal storage of our virtual life experiences to be passed down to future generations.

Though nearly invisible while in such a relatively primitive iteration, the concept, an example of overlapping advancements in innovation, is a tiny step towards digital immortality.

The metaverse could help to save us all

It’s not just professional and work related communication that relates to the gradual increase in the depth of networked communication options, but, even more so, casual and leisure communication and interaction is key.

TikTok and other video communication trends are at the forefront of of user evolution and metaverse activity expansion. When people feel motivated to find new and better ways to communicate using richer media and augmented techniques for fun, and to gain more recognition in online societies, that advances digital sophistication.

This process of the evolution of user comfort and sophistication, while existing and interacting in the metaverse, is the fastest way for the augmentation to become more effective.

There’s a mostly unseen benefit and need for this, otherwise seemingly pointless, global development

The challenges that the world faces, encroaching, devastating fallout from global warming and excess carbon in the atmosphere, political corruption and inequality, disinformation and cybercrime, and so on.

Ultimately, unlike at any time in human history, we are facing a challenge. The survival of our species and even the planet are at stake.

In the years and decades to come it will become more and more obvious that there are only two paths possible. One path toward a kind of Utopia, or another one that will lead, inexorably to Oblivion.

Though the metaverse is scary in many ways, and does not always appear as a way to a better life, augmented and enhanced communication is one of the most desperately needed ways that solutions could eventually be discovered and implemented.

And that would put this progression and evolution of tech more in service of Utopia, and could be at the heart of a rescue plan to prevent Oblivion, before it’s too late.

https://www.apple.com/newsroom/videos/universal-control/Apple-Universal-Control-cc-us-_1280x720h.mp4
Above: Craig Federighi Demo Video at WWDC 2021


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iOS 15: It’s not just about the new Weather Animations, there’s a lot more

For what seems like a long time many of us have been living inside our iPhone, immersed in a metaverse of our digital lives.

And the deeper into Apple’s walled garden we are submerged, the more monumental the yearly OS upgrades become. That’s because, when you are in a digital life, we’ll, lots of things are worse than the “real” world. The sensual experience is built of fractions of the full sensory bandwidth of life.

But there’s one thing about the metaverse, the fact that, since it’s artificial and human engineered, it can, and does, improve.

In the case of Apple’s universe, the yearly upgrades and constant, sometimes nearly imperceptible changes in a thousand different parameters add together, over time, and suddenly, the world comes alive with vibrant, super sensual satisfaction …

Sure, the weather animations just got sent to a 3rd convolution level of better-ness, that’s true. But add this to all the thousands of better feelings and deeper interactions with yourself and the spirit of ourselves, and you will find: the future

Photo credit: Apple

WWDC 2021 was a pure upgrade fest with a lot of detail to sift through

We are in the middle of our ongoing coverage of the Apple event and all that was revealed. There are so many features and so many important details and interdependent uses for this features that it can be more easily digested in bites.

What we are witnessing is the growing interdependence and interoperability of iOS 15, iPad OS 15 and macOS 12 Monterey, particularly with the built in apple apps they all have built in.

Safari, though still with slight variations between the three OSs, is becoming more powerful everywhere, FaceTime got a huge upgrade in the new systems, and utilities connected to iCloud such as the Find My network are also extensively revamped.

While some find the sheer width and breath of Apple’s hardware, software and services conceptually off-putting, it is, at this early stage of the monumental changes that are being wrought by Apple Silicon, a wonder to behold how all the various products and underlying software for those products is evolving in a way that is constant and deep.

As put forth in articles published by Lynxotic years ago the changes that are underway are vast and were conceived and put into motion based on Steve Jobs’ core concepts for the future of Apple many years ago. And Tim Cook and the rest of Apple have not deviated from that vision, in fact are reaping benefits on behalf of users that could barely be imagined a decade ago.

One bite we’ve started to delve into is the dual and interdependent features from macOS Monterey; Airplay to Mac and Universal control. It turns out that compete interoperability for Airplay to Mac is still in the future, the list of the various models and vintages that it functions on is as follows:

  • 2018 or later MacBook Pro or MacBook Air
  • a 2019 or later iMac or Mac Pro
  • an iMac Pro
  • the 2020 Mac mini

As you can see this is a fairly exclusive list. What is most conspicuously missing is the possibility to use and older mac, such as a 2018 27” 5k iMac to take advantage of the beautiful screen.

Universal Control, meanwhile appears to work with most devices that run on iPadOS 15 and macOS Monterey. It allows you to a single mouse and keyboard and flow from ‌iPad‌ to Mac and back, pretty much as you would imagine using the cursor and keyboard for either, and, thankfully there is no setup required.

FaceTime just got a Facelift

FaceTime’s big jump ahead is somewhat more complex since the iPhone, iPad (various models of both) and the mac each have a UX and screen size that varies, as well as different computing advantages. One interesting note on the various technical enhancements, pretty much across the board from what was announced at WWDC 2021, M1 chips and Apple Silicon based devices get the biggest boost from all the new capabilities.

Rather than being a marketing ploy, at least so far there’s no evidence of that kind of approach, this is an organic by product of the underlying “big picture” goal – to unify the experience and potential of the three device categories even as they cross pollinate one-another.

All the various, and gradually hard to list, OS flavors, macOS 12 Monterey, iOS 15, iPadOS 15, tvOS 15, watchOS 8 and all the various accessories that benefit from the upgrades such as AirPods pro spatial audio, HomePod mini liaison with Apple TV 4k and tvOS 15, as well as SharePlay where FaceTime can allow multiple users to share streaming audio or video content for a synchronized experience.

Please stay tuned for the many articles to come that will further dive into the changes and improvements that are on the way, free of charge, for Apple users with this massive roll-out that will culminate in fall 2021.

As per Apple:

Redesigned Weather and Notes Apps

Weather includes more graphical displays of weather data, full-screen maps, and dynamic layouts that change based on conditions. Beautifully redesigned animated backgrounds more accurately reflect the sun’s position and precipitation, and notifications highlight when rain or snow starts and stops. Video animation below:

https://www.apple.com/newsroom/videos/apple-iphone12pro-ios15-weather-app/large_2x.mp4

Notes adds user-created tags that make it easy to quickly categorize notes, and mentions allow members of shared notes to notify one another of important updates. An all-new Activity view shows the recent history of a shared note.

Notes adds user-created tags that make it easy to quickly categorize notes in line with relevant content:

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Amazon to buy MGM for $8.5 Billion: WTF?

opinions & observations

Above: Photo Collage by Lynxotic & New Press

There’s a joke somewhere in here but it’s hard to see it through the tears

Woody Allen’s onscreen counterpart, Alvy Singer, complaining about Hollywood Award Shows in “Annie Hall” remarked that a category of award for “Greatest Fascist Dictator” would not surprise him, and that Adolf Hitler would probably win.

Amazon, viewed from some neutral future date or by aliens from another planet would surely win the award for “Greatest Company to Amass Wealth & Power by Intentionally Losing Money” award. Or maybe just “World’s Biggest Ponzi Scheme”.

For now the fawning books and articles on the greatness of “Bezos’ Behmouth” continue to pile up.

An exception to the fawning fan fiction is “Monopolized: Life in the Age of Corporate Power” by David Dayen. The author also commented cogently on the current situation with Amazon and MGM. His thoughts shed much needed light on the simple and yet sadly overlooked truth about Amazon: its core mission is to monopolize not just online sales but all transactions that take place in the economy where a “cut” of those transactions can be extracted.

What’s with all these awards? They’re always giving out awards. Best Fascist Dictator: Adolf Hitler. — Alvy Singer

This viewpoint, it would seem, can be traced back to a rare case where Jeff Bezos let his guard down and accidentally explained a core concept of the Amazon business model.

He said, simply: “Your margin is my opportunity”.

With this seemingly innocuous and widely misinterpreted phrase he unleashed the dogs of hell on the world of commerce. The MGM deal, according to Dayen, who is also editor of The American Prospect, is yet another attempt to gut an industry with techniques designed to use predatory pricing strategies to crush all rivals.

The sub-head from his article states: “The company wants to control pricing on everything, and funnel as many transactions to itself as possible.”

Meanwhile, somehow, this statement is finally being generally understood in its real context.

Yet what is astounding is that this is not a supposition or an accusation, but rather is a stated fact, and how this company has behaved and operated for decades.

Putting 2+2 together, the common interpretation that there is an “innocent” pro-customer meaning possible, is finally being seen for the absurdity that it is.

Simple, Effective and Disgusting: Selling below cost or at a loss to harm competition

We’ve seen how that goes. In this case, since Amazon does not make any data available on the profitability of various business segments, using nearly $9 billion to enhance its “free with Prime” business creates yet another loss-leader opportunity to destroy the margins of all other streaming platforms, who, like other businesses actually have to make a profit or at least break even, unlike Amazon due to its cross-subsidization of products and services.

Amazon wants to control all economic activity in the United States and the world. It wants a cut of every transaction. — D. Dayen

Amazon as “cross-subsidized content devourer” is how Dayen described the inevitable outcome of the deal in his article.

He also succinctly argues that by using its virtually unlimited power and resources to devour an ever larger share of the market, ultimately the result will be to drive up costs for competitors (for I.P., production and star power) and achieve the goal of squeezing the already slim margins for those poor schmucks (or rich schmucks like Disney, HBO, Netflix, etc.) that don’t have an unlimited budget for intentional losses.

The playbook is so obvious and familiar that it’s almost laughable. That is, if not for the death and destruction that always follow in the next chapters of this plot schema.

They pick on an established industry where no one will have sympathy for the rich victims – did anyone feel sorry for Borders or other large book retailers? Does anyone cry over the loss of Diapers.com or Quidisi? When Birkenstock complains does anyone listen?

How can gutting the streaming industry or unassailable giants like Disney and HBO be bad? Isn’t it just capitalism at its finest? Should we start preparing the award now for “Greatest Consolidator of Content in History”?

But what about the “loss leader” system? What about the ultimate outcome of less competition and higher prices overall, an obvious harm to consumers, regardless of how stupid and convoluted the route is to get there?

By moving the market in a way that will make streaming a terrible business for any company that has to compete with this, “oughta be illegal” script, margins will, if the gambit succeeds, face a similar fate to the one that anyone who used to be in the retail book industry, or any of the other entire industries that Amazon has received kudos for destroying, knows all too well.

Dayen also makes the point that, once this thinly veiled ploy is seen for what it is, the harm, not only to Amazon’s competitors but to the general public, should be obvious and impossible to ignore.

Citing the similarities with the recently brought antitrust action by the Washington, DC attorney general, it is exactly this kind of pernicious practice, that Amazon has not only gotten away with for decades, but Bezos has been lionized for “inventing”.

That lawsuit, which deals with an Amazon clause in 3rd party marketplace terms and conditions (since altered to disguise its true intent) that 3rd party sellers must sell anywhere outside Amazon’s marketplace at the same or higher price that they have listed on Amazon, is a sign of a gradual shift toward seeing the real meaning of Amazon’s behavior.

Since there are massive, exorbitant fees added to every transaction for all 3rd party sellers, the only way for them to make any profit at all is to tack on the cost of those fees, meaning artificially higher prices.

Amazon has ways to retaliate through “dark patterns” of its own special stripe, by manipulating buyers behaviors on its web site, making sure that sellers that don’t toe the line will get, essentially, zero sales.

For Amazon this kind of bullying and blackmail is a “win-win-win”. They see and have tattooed into their DNA all pain, suffering and loss for anyone other than the company (AMZN) as a gain for them.

3rd party sellers caught in hell trying to survive while paying fees up to 43% or more without recourse to try and recoup by selling anywhere else at lower prices?

Amazon congratulates themselves. Sellers undercutting each other, in spite of those fees in an effort to behave like a “mini-Amazon” and getting into a race to the bottom death match with each other? Yippee! Great for Amazon, when they are dead, there are always new victims waiting in line to enter the cage.

How about sellers that obtain goods illegally, counterfeit, illegal imports, stolen products, remainders and aftermarket overstock? They are GREAT for Amazon because they put even more pressure on the individual, honest sellers to immolate themselves trying to survive (and eventually die via pricing suicide) while Amazon can claim to be offering lower prices!

Oh, and when they “do their best” to stop all those illegal sellers, albeit at a snails pace, they are bailed out by section 230 and can point to their “partners in crime”, the counterfeiters, the knockoffs from China, the illegal imports and the stolen and aftermarket goods and say: “We tried our best, these are just a few bad apples” laughing all the way through every board meeting.

“Your margin is my opportunity”, indeed.

Above: Photo Collage by Lynxotic

There are no mitigating factors here. There is no “good guy” or customer obsessed hero. Just evil and the dead or dying. Wake the fuck up, America.

The praise and adulation continues, even as the $400 million yacht is being prepared for its maiden voyage

It’s as if Bezos is given award after award for the “genius” of selling 1$ bills for .75 cents. Championed for using a strategy that masquerades short term margin destruction as “customer obsession”, pretending that the dumping levels of pricing won’t in the long run flip into price gouging and the destruction of competition.

Somehow the massive detriment to consumers and the society at large is overlooked amid all the parties celebrating the “genius”.

But have the chickens finally come home to roost? Is anyone seeing a pattern of systematic use of the same tactics over and over, applied to each and every sector that Amazon chooses to “disrupt”? They didn’t get the nickname “grim reaper” for nothing. The problem is that it was meant as a compliment.

It is a sea change in the antitrust orientation, a sea change that is desperately needed, and with Lina Kahn and Columbia Law School professor Tim Wu, it might be just over the horizon. Could even have a chance to come about.

That change, so long overdue, could finally begin the process of dismantling the damage wrought and and still to come, if there is no interdiction.

The worm will eventually turn. When? After decades of obvious abuse and criminal behavior, completely and willfully ignored (too complicated to see).

Will there eventually be so many victims that they will outnumber the duped and the sycophants? Stay tuned.

Monopolized: Life in the Age of Corporate Power

David Dayen (Author)

This is a world where four major banks control most of our money, four airlines shuttle most of us around the country, and four major cell phone providers connect most of our communications. If you are sick you can go to one of three main pharmacies to fill your prescription, and if you end up in a hospital almost every accessory to heal you comes from one of a handful of large medical suppliers.

Over the last forty years our choices have narrowed, our opportunities have shrunk, and our lives have become governed by a handful of very large and very powerful corporations.

Today, practically everything we buy, everywhere we shop, and every service we secure comes from a heavily concentrated market.

Dayen, the editor of the American Prospect and author of the acclaimed Chain of Title, provides a riveting account of what it means to live in this new age of monopoly and how we might resist this corporate hegemony.

Through vignettes and vivid case studies Dayen shows how these monopolies have transformed us, inverted us, and truly changed our lives, at the same time providing readers with the raw material to make monopoly a consequential issue in American life and revive a long-dormant antitrust movement.


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Digging Deep Can Payoff: Netflix Suggestion Engine can be Challenging

Finding ‘The Professor and the Madman’ was an exception to the often frustrating process

Click to see ” Professor and the Madman” Also available on Amazon.

How many times have you searched or browsed the various suggestions prepared for you by the Netflix algorithm, only to get lost in confusion? Perhaps it’s a little like a self-driving car or a spell-checker, when it works you feel magically guided to your destination (or spelling) but when it doesn’t work, you are likely in trouble. 

Choosing the newest or the most watched is no fool-proof either. Often, when a better movie rises organically to the Netflix top ten, it’s an older film that people discovered all at once, for some reason, rather than a new release or “original” production. 

Such was the case when, after I made a series of unwatchable depressing choices, and then stumbled on “The Professor and the Madman”.

In this time of mandatory streaming, big screen production values are more important than ever

Based on a loved book of the same name, originally published as “The Surgeon of Crowthorne: A Tale of Murder, Madness and the Love of Words” by British writer Simon Winchester, first published in England in 1998. For the USA and Canada the title was changed to “The Professor and the Madman: A Tale of Murder, Insanity, and the Making of the Oxford English Dictionary

Unlike many featured Netflix titles which come across as budget-conscious direct to streaming productions the fist thing noticeable in the opening sequence is that this is a “real movie” with a serious cinematic presentation. It only gets better from there. 

Above: Photo / Netflix

Starring Mel Gibson, Sean Penn, Natalie Dormer, Eddie Marsan, Jennifer Ehle, Jeremy Irvine, David O’Hara, Ioan Gruffudd, Stephen Dillane, Laurence Fox, and Steve Coogan, there’s a rare combination of megastar acting talent in a setting that is both age appropriate (the lead characters are both late in life as the drama unfolds) and produced with absolutely impeccable and ensemble acting.

Read more: Netflix excites with 71 Movies to be released during 2021

Unlike so many films that appear to have a concept that was half based on a calculation in the production budget – for example “An Imperfect Murder” and “The Midnight Sky” which seem to reduce the number of characters and screen time as a way to produce something with a higher change of recouping costs and producing profit, rather than any artistic or aesthetic inspiration, “The Professor and the Madman” is a full cinematic experience that translates to any screen. 

https://youtu.be/DxTAGf6-Av8

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In ‘Unlocking the Potential of Post-Industrial Cities’ a big future challenge is met Head On

Above: Photo Collage / Lynxotic / Johns Hopkins University Press

There’s a massive migration coming as the physical and political landscape changes

A gradual, subtle, yet immensely important shift is underway across the planet. That shift is the change in thinking that will be required to accompany the changes that we now know, for a fact, are coming. Global warming, sea level rise, mass decentralization and migration and many more macro trends that are no longer in doubt but will be a reality to cope with.

Taking the positive approach to this – searching for solutions to the many huge geopolitical and technological issues that we face, is a trend that must come to the front and center of our dialog about the future.

Above: ‘Climatopolis‘ a prior work from author E. Kahn

Although, it is a book more thought of as a guide for city planners and other professionals, Unlocking the Potential of Post-Industrial Cities is fascinating evidence of where these forced changes could lead, and what potentials can be unlocked by the opportunities that will inevitably arise from the extreme, changing circumstances.

A great step in the right direction, we’ve provided a look at Unlocking the Potential of Post-Industrial Cities, by Matthew E. Kahn and Mac McComas, below, along with a description, provided courtesy of the Bookshop (and the publisher), along with some links for a variety of options where to purchase.

Unlocking the Potential of Post-Industrial

The urban centers of New York City, Seattle, and San Francisco have enjoyed tremendous economic success and population growth in recent years. At the same time, cities like Baltimore and Detroit have experienced population loss and economic decline. People living in these cities are not enjoying the American Dream of upward mobility.

How can post-industrial cities struggling with crime, pollution, poverty, and economic decline make a comeback? In Unlocking the Potential of Post-Industrial Cities, Matthew E. Kahn and Mac McComas explore why some people and places thrive during a time of growing economic inequality and polarization–and some don’t.

They examine six underperforming cities–Baltimore, Cleveland, Detroit, Philadelphia, Pittsburgh, and St. Louis–that have struggled from 1970 to present. Drawing from the field of urban economics, Kahn and McComas ask how the public and private sectors can craft policies and make investments that create safe, green cities where young people reach their full potential. The authors analyze long-run economic and demographic trends.

They also highlight recent lessons from urban economics in labor market demand and supply, neighborhood quality of life, and local governance while scrutinizing strategies to lift people out of poverty. These cities are all at a fork in the road.

Depending on choices made today, they could enjoy a significant comeback–but only if local leaders are open to experimentation and innovation while being honest about failure and constructive evaluation. 

Unlocking the Potential of Post-Industrial Cities provides a roadmap for how urban policy makers, community members, and practitioners in the public and private sector can work together with researchers to discover how all cities can solve the most pressing modern urban challenges.

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Updated iMac with Ultra Large Screen in the works at Apple: Credible Source

Above: fantasy take Lynxotic Credit: Apple

Possible Pro Display XDR-like Screen Real estate up to 32”

Well known and previously credible Apple leak-meister l0vetodream added credence to the wildly rumored concept that a high-end newly designed iMac will feature a “really big” screen, larger than the current max for iMac of 27 inches (5k).

With the iMac Pro already out of production and only the “standard” 21.5 inch and 27 inch models remaining an update, definitely this year, is an obvious prediction.

However, since the iMac Pro itself never had an option for a larger higher resolution screen, and in the mean time the $5 to $6 thousand 32 inch 6k Pro Display XDR setting the standard for ultra large high quality screen design it is also not unlikely that some of the technology of that product could trickle down into a high end iMac without adding the cost of such a colossus.

Above: 6k Pro Display XDR Credit: Apple

Further, there’s a slightly less credible but interesting rumor out regarding a new iPhone design based on the “cheese grater” style of the new Mac Pro and Pro Display. Though a bit mind-blowing to imagine, a matching set of gear with cheese grater styling for my iPhone 13 Pro, and a new high end iMac is a bizarre pleasant (but perhaps a bit macho) daydream.

Image Credit: YouTube / PocketNow

It’s not likely that this new machine would surface as soon as WWDC 2021 but, it is not entirely off the table either (nothing is out of the question with Apple’s secrecy history)

Since the iMac outward design has not had a total makeover since 2012 (!) the possibility (probability?) of a new, higher end, iMac with new styling (perhaps with bezels and edge styling like the iPad pro of late), faster, upgraded performance (M2?) and a bigger and better screen than the current 27 inch model would be just fine, thank you.


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‘WeWork: Or the Making and Breaking of a $47 Billion Unicorn’

Above: ‘WeWork: Or the Making and Breaking of a $47 Billion Unicorn’ Credit: HULU

The story of a fiasco of monumental proportions that deserves to be told

WeWork, from the fabled insanity of the SoftBank funding to the crash and burn of founder and then CEO Adam Neumann would, in any other epoch, perhaps, be the most spectacular and outrageous failure of our time.

However, competing with stories like the Theranos / Elizabeth Holmes saga and more recently wild tales from WallStreetBets, GameStop and various manias-in-the-making (NFTs anyone?) it doesn’t seem as remarkable.

That is until one takes a closer look. With a ‘valuation” ( a term that had little actual meaning in the case of WeWork) of $47 billion at its peak, just a month-and-a-half from near bankruptcy, is one way to try and put the absurdity into context.

In the end, after perhaps a feature film and a couple of more documentaries such as “WeWork: Or the Making and Breaking of a $47 Billion Unicorn” it will be brought out how venture capital excesses and ideas like those of SoftBank’s Masayoshi Son, who was primarily responsible for WeWork’s meteoric rise that will be seen as the real madness of the age.

According to an oft told anecdote, in 2017, Mr. Neumann needed only 12 minutes of walking Mr. Son around WeWork’s headquarters to convince the SoftBank mogul to shell out an investment of $4.4 billion.

Complex and even more insane ideas motivated the $billions in funding

It was, after all, Masayoshi Son who chose to invest billions based on this “elevator pitch” and who, according to many accounts, egged on the young founder to think bigger, faster and “crazier”. And that advice was taken seriously, by all means.

However, during an era where it is a truism in VC culture, particularly in Silicon Valley, that it’s “harder to get a $100,000 investment than it is to get 100 million, it was ultimately more about systemic excesses, which inexorably lead to the enabling of a megalomaniacal start-up personality like Neumann and give him enough funds to turn him into a madman of nearly historical proportions.

Directed by Jed Rothstein’s (The China Hustle) the new Hulu documentary (trailer below) is a good first draft of an account trying to depict Neumann’s extravagant rise and fall. However the sheer scope and depth of the hubris that underlie, not just the WeWork saga, but the corrupt age itself, that makes the treatment here somehow less successful than a deeper, more insightful look at what brought about this tragic farce could have been.

Making Neumann the center of the madness is an easy way out of asking, and answering, deeper questions

For all his “reincarnated hippie” talk of uniting the world around an idea – after charged his own company $5.9 million for his absurd trademark of the word “we” (which he was forced to pay back when the details leaked)- and how he would unite the world (and be the first world president and trillionaire ), the actual “idea” and the company was based on little more than infantile greed run amok.

Unfortunately, it’s the complex back room mathematics made his “dream” a reality and now this documentary look into it and the real estate “empire of cards” that sill exists after Neumann has long departed. I fear it will require a more revelatory and analytical treatment than this credible and watchable first look can provide. Still worth checking out for the thrill and nonsense of the waning days of pre-2020 excesses nearly beyond imagination. On Hulu now.

Above: Official trailer for ‘WeWork: Or the Making and Breaking of a $47 Billion Unicorn’


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Does Elon Musk have two Plans to Save Humanity?

https://video.twimg.com/ext_tw_video/1364905536194572289/pu/vid/640x640/rd4iQkl-Xvef86HI.mp4?tag=10

Having two plans to save the world, and being Elon Musk, the questions are fascinating and a bit bizarre

It was bound to happen, sooner or later. So many fantastic triumphs over evil – starting a company with a goal of accelerating sustainable energy and transportation. And then , not only succeeding at that but challenging the fossil fuel industrial complex, beating them, then basically forcing the major automakers across the globe to finally make the shift into all electric vehicles.

And SpaceX, though launching rockets is a messy thing, at least the Starlink Satellite Broadband internet project is something that will help humans all over the earth to decentralize, potentially a much needed option, if or when the coastlines begin to shrink and overpopulated coastal megalopolises are at the bottom of the ocean.

Forever win streak has an end in sight?

But Mars? There are some questions about that. For example, if the Earth rescue is so important, and if it succeeds (please!) then why would anyone want to live in a place like Mars?

Elon Musk replies cryptically to this lovely Mars Clip

As Shannon Stirone wrote in the Atlantic this week: Mars Is a Hellhole. And further: Colonizing the red planet is a ridiculous way to help humanity. Ok. There are issues. It’s a bit cold, an average surface temperature is a deadly 80 degrees below zero according to the article. Wow, and it has no magnetic field to help protect its surface from radiation from the sun or galactic cosmic rays; it has no breathable air.

Those are all enough for anyone to want to double down on the whole “let’s fix the earth” thing.

Unless…. Musk being the genius that he is, could it be that he is hedging his bets? Has he basically already decided that this whole Climate Change thing has already gone too far? And Earth is beyond saving?

Others have pointed out that by putting even a tiny fraction less effort into saving this planet in order to try and colonize another one, one that is 3.7 billion miles away, btw, could jeopardize the slim chance still there that climate change can be slowed, stopped, even reversed before it’s too late.

A list of goals and accomplishments that dovetail nicely into a world saved, or?

So what is the Mars thing really about then? I have to be honest it might be just fine. Give “Emperor Elan” the benefit of the doubt. Tesla’s are damn S3XY and they are also a perfect first step into transforming the world transportation and even energy generation and storage into something sustainable, and that’s downright perfect: utopia and having the time of your life all at once.

So, why not just throw in Mars and a nice little colony there, just for kicks? The whole mental-telepathy, Neurallink, thing, that’s gotta be useful too and, along with AI and Hyper-loop, let’s do it all, shall we?

Perhaps it does all fit together in some way that is invisible to the rest of us. Why, when Earth seems to need all our attention, particularly with political inaction and even obfuscation and attempted sabotage of the paths to a green future, why put so much into Mars right now?

Hopefully the answer is right around the corner, or at least less than 3.7 billion miles away.

source: twitter @RationalEtienne

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Elon Musk promises Starlink’s internet Max Speed will Double by end of 2021: in UK some say it already did

What began as a “Better Than Nothing Beta” is morphing into to a better than expected sign-up drive

According to SpaceX, there are now more than 1,000 subscribers actively using the service. With its current beta version, the Starlink satellite kit for both domestic and international, users can expect data speeds ranging from 50Mb/s to 150 Mb/s and latency from 20 to 40 ms. 

In a response on Twitter, Musk promised that speeds would double to up to 300 Mb/s later this year. He also mentioned that the latency should improve to 20 ms. 

“When satellites are far from Earth, latency is high, resulting in poor performance for activities like video calls and online gaming. Starlink satellites are over 60 times closer to Earth than traditional satellites, resulting in lower latency and the ability to support services typically not possible with traditional satellite internet,” based on the Starlink’s website. 

The speed is the key and faster (with lower latency) is what everyone needs

300 Mb/s will be a very welcome speed upgrade, particularly for those in low to medium population density areas that are the primary target. Musk noted that those in city and urban areas, cellular will often have more advantages than satellites since those systems will be improving also, with 5g roll outs, for example.

Musk’s goal is to have most of the Earth covered and at least partially subscribed by 2022.

Those living in rural areas of the UK and using the beta version of the Starlink satellite are already seeing higher-than-originally-promised internet speeds. 

Many who had previously only had traditional (traditionally slow and bad that is) satellite internet were astounded by the extent of the improvement, and pleasantly surprised on measurements how fast the service already is, considering there are many continuous improvements yet to come.

According to an interview from one user who lives in Bredgar, Kent, his household’s service often lagged between .05 and 1 Mb/s making simple tasks like streaming Netflix or downloading video games impossible or nearly so. Using Starlink he now averages 175 Mbps to 215 Mbps which a stark difference than his prior service.

For the rest of this year and into the foreseeable future more Starlink satellites are expected to be launched into orbit nearly every week, and the eventual total could reach over 30,000, the number already approved by the FCC (max total 42,000!). It is unclear if that number will be necessary, or ever achieved, but the service will see steady improvements as the total density increases.

Also, Musk has indicated that, beginning in 2022, there will be a new satellite design upgrade featuring laser systems to allow for satellite to satellite interaction. Speeds after those improvements come online might eventually reach 2Gbps which is faster than the terrestrial fiber systems currently available to consumers.

If you want to order, or pre-order with a timeline based on the availability in your area, you can register on the Starlink website. Bear in mind that the program is currently limited to users in select regions in the Northern US, Canada and the UK. The price for the Beta service is $99 a month plus a $499 one-time fee for the equipment. 


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Impressive Robots: one can sing Celine Dion while another grooves to ‘Dirty Dancing’

Above: Photo / Engineered Arts UK

The future is a robot, yes they can climb, run and are singing and dancing up a storm

Meet Cleo, she’s a next-gen robot, that besides looking very human-like, with her realistic hair, skin, eyes, teeth and body movements, this robot can even do impersonations.  Watch the Youtube video, below, from the company that created her, as she belts out a version of Celine Dion’s “My Heart Will Go On”. 

Although she can in no way compare to the superstar artist, yet, the expressions and feelings are uncanny, while also a little creepy. It’s getting to be a shock to the system, watching how humans can engineer robots to do more and more life-like actions!

According to the company, Engineered Arts, Cleo is built off the Mesmer platform, its robot system for building lifelike humanoid machines that include sophisticated design components:

  • Hardware – Motors, Electronics and Connectors
  • Sensors – Cameras, Depth Sensors, LIDAR, Microphones
  • Firmware – Motor control for speed, position and torque
  • Software – For control of Animation, interaction, audio and lighting 

Cleo was created, according to the company, with advanced technology for entertainment purposes. The future and scope of roles for robots appears to be limitless. AI and advances to robot technology can bring aids and have many useful purposes, particularly to help with challenges that have arisen and continue to arise as humanity tries to come to terms with its own uncertain future.

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Take Sophia the robot. Built by Hanson Robotics, the company has plans to mass produce these types of robots to collaborate with healthcare professionals and help during the covid-19 pandemic.

Up next:

Dancing Robots from Boston Dynamics in sync with ‘Do You Love Me’

Cleo and Sophia aren’t the only Robots that can perform.  The crew at Boston Dynamics, the company responsible for creating highly sophisticated robots that can tackle highly complex tasks, have a line of robotic “creatures” that have to be seen to be believed. Just a few challenges its robots are able to perform include: climbing rugged terrain, lifting heavy materials, and even helping doctors. 

https://video.twimg.com/ext_tw_video/1344304680814391296/pu/vid/720x720/JfzaZWL4KwWnaL2-.mp4?tag=10

Above: Video, Photo /Boston Dynamics / Twitter

There is one more task that can be added to the list, they can learn dance choreography.  The company shared a video of its three robots named Atlas (known for navigating), Handle (known for carrying heavy loads) and Spot (the dog robot) showing off impressive dance moves to the hit song from movie “Dirty Dancing”.   Back in 2018, the company shared another dancing video of Spot grooving to ‘Uptown Funk’.


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NASA shares the Perseverance Rover’s epic arrival on Mars: video landing and even audio

Above: Photo / NASA

Never before seen footage of rover descended through the Martian atmosphere 

Courtesy of NASA, now everyone can see firsthand how the Perseverance Mars Rover landed on the red planet. Launch in July of 2020 it reached it final destination on Thursday, February 18, 2021, at the landing site in Jezero Crater. 

https://video.twimg.com/amplify_video/1363899413450661899/vid/1280x720/n65fnFHX0GTEt5Mb.mp4?tag=13

The video of the landing has already provided what were, undoubtedly, some of the most iconic visuals we have seen in the history of space exploration.  Yet the Perseverance is only just getting started as its primary mission will be to search for signs of life (or rather to find out if remnants of past microbial life prove that it ever existed). 

Jezero Crater / NASA

In a press conference,  Michael Watkins the director of NASA’s Jet Propulsion Laboratory said: 

“This is the first time we’ve been able to actually capture an event like the landing of a spacecraft on Mars,” he continued,  “We will learn something by looking at the performance of the vehicle in these videos. But a lot of it is also to bring you along on our journey, our touchdown to Mars, and of course, our surface mission as well. These are really amazing videos.”

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In addition to the impressive photos that the cameras on the Mars rover has taken thus far, it also was equipped with two microphones that was able to capture the sounds of the wind blowing on the surface of Mars that you can listen to via soundcloud


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Mark Zuckerberg Joins Clubhouse: Crashes the App (for a short time)

On a crazy night Zuckerberg, KimDotCom and Guy Kawasaki all join rooms at the same time

Clubhouse, the red hot “social audio” app which is growing, even by invitation only by the millions per week. Part of the appeal is the up-close and personal audio interactions that happen among people from all walks of life; including big names. Last week it was Elon Musk “interviewing” the CEO of Robinhood (see video below).

KimDotCom is a bit of a crazy one, could be perhaps called infamous rather than famous, as the founder of “MegaUpload” and the New Zealand Extradition saga. There’s a strange kind of irony to having Mark Zuckerberg show up. Obviously it shows how Clubhouse is just too hot to ignore – it will probably spur rumors that he is circling the rooms with designs on acquiring or copying the app.

We have been testing Clubhouse for a future feature article and it is truly remarkable what the atmosphere is while using the app. The intimacy of group audio, combined with a kind of democratic algorithm / interface (for the most part), makes for a social media experience that is nothing like any other platform that has caught on.

In some ways it’s like being at a huge trade show like CES and going to a keynote or a panel discussion. However, the fact that it is live 24/7 365 days a year makes for more impromptu access, more spontaneity and more… chaos (sometimes for good or…).

Clubhouse was launched, in what may be the most fantastically serendipitous timing ever, in March 2020. Tearing a page, ironically, from the Zuckerberg and Facebook playbook, it has been and continues to be an invitation only club.

Read more: Zendaya’s ‘Malcolm & Marie’ drops Tomorrow on Netflix: check the trailer now

After the session with Zuckerberg was over one of the “Stage” speakers coined the term “Digital Teepee” to describe the feeling of being in such an intimate setting with such a controversial figure like Mark Zuckerberg. Others speculated what his motivations might have been to join the club.

In a nod to the “Trade-show” aspect the first affinity group was… Venture Capitalists

In an interesting twist, however, the initial focus for invites was not on college students, as was the case with the early days of facebook, but mainly consisted of venture capitalists.

Perhaps this was indirectly related to the fact that , Alpha Exploration Co., the company behind Clubhouse was launched after a $12 million investment came from Andreessen Horowitz after they had only been in existence for approximately two months.

The invitations are being handed out more liberally now and the “club” is growing at over a million users per week at the moment. The demand is so extreme, however, that invites are even being sold on eBay in the US and even on equivalent platforms in China and elsewhere.

In a first, in what will almost surely crash the app again, Netflix will be doing a promotional room (which has never happened before) to promote Zendaya’s new film‘Malcolm & Marie’ which will be live on Netflix tomorrow.


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Jeff Bezos will step down as Amazon CEO: will Exec Chair position allow remote control?

All signs point to continued involvement, or?

Founder and CEO of Amazon, Jeff Bezos has announced he will step down and become executive chairman.  Andy Jassy, the current cloud computing chief, will become the next CEO stated for the third quarter. 

Read more: Spacex’s Starlink Broadband Speed Goal just went into the Stratosphere

During the pandemic and recent holidays, Amazon with its warehouses open, recorded sky-high profits reaching quarterly sales over $100 billion.

Read More: Amazon declines to join Google, Facebook and Microsoft in French “Tech for Good Call”

Based on a memo posted for Amazon employees, Bezos noted:  “As Exec Chair I will stay engaged in important Amazon initiatives but also have the time and energy I need to focus on the Day 1 Fund, the Bezos Earth Fund, Blue Origin, The Washington Post, and my other passions.”

Read more: Apple’s Tim Cook: ‘A social dilemma, cannot be allowed to become a social catastrophe’

Or:

Though his Exec Chair position may mean that very little changes going forward, based on the challenging prospects for the huge and much criticized firm it may indeed signal the end of an era.



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Spacex’s Starlink Broadband Speed Goal just went into the Stratosphere

https://video.twimg.com/amplify_video/1351894305523154944/vid/1280x720/1zi-fhR-1wRgytZ-.mp4?tag=13
DEPLOYMENT OF 60 STARLINK SATELLITES CONFIRMED / VIDEO / SPACEX

Game changing ubiquitous broadband en route to you via laster links

At Lynxotic we have been following the development of the Starlink Satellite broadband with keen interest since 2019. In the early days it was all about the plans from various contending companies, though SpaceX was always far ahead in it’s technological system and, due to the spectacular success of SpaceX, as a launching and re-launching behemoth.

Now, with a launch schedule that is industry leading, by far, along with help from additional funding sources, and as the beta test phase continues, this is starting to look like a system that, even by 2022-2024 could impact the world in many of the extreme ways we have been anticipating.

Newest announcement marks more than a milestone, it’s a new game entirely

The first two Starlink satellites, Tintin A and Tintin B, were launched on February 22, 2018. At that time there were many companies with various technical solutions for the best way to create a satellite based broadband internet service.

Starlink at that time was planned to be a unique system using a large number of satellites (up to 42,000, potentially) and an even larger number of small base stations (up to over 1 million). Another system dubbed “LeoSat”, now defunct, had a more ambitious approach, in terms of the speed goals, which was to establish a commercial level “terrestrial backbone in space” using satellites directly connected to each other via lasers.

By putting a router on a satellite and having all the satellites interconnected in space with lasers rather than fiber, LeoSat would create a terrestrial backbone in space with all the features and benefits that traditional terrestrial backbones and networks have — but now with the benefits of space.

-Ronald van der Breggen, former Chief Commercial Officer at LeoSat

The project, which was the most technologically ambitious at the time, in ways that were nearly opposite from SpaceX’s Starlink, failed to hang on to its $2 billion investment commitments, and went under after only six months during the initial start up phase.

Both the technical proposal of using satellites directly connected to each other via laser in order to achieve speeds faster than current terrestrial backbone fiber bases systems, along with the commercial potential of servicing high end business customers, has now seemingly dove-tailed into a typical best-case-scenario for, who else but, you guessed it, Elon Musk and SpaceX.

The void left by LeoSat’s demise left a hole in the future of satellite broadband. And now, the question of who would fill the $2 billion concept-space left by LeoSat, appears to be nearly confirmed by Elon Musk.

Ultimately, the more pertinent question is: ‘Who is offering similar services and can benefit from LeoSat’s demise?”

-Ronald van der Breggen

By taking the key technology that is still at the forefront of satellite development in 2021, and fashioning a way to transition its use into his growing constellation that would eventually incorporate laser links between satellites, in addition to the ground stations, Starlink’s future has suddenly morphed into one with an entirely new scope and potential.

How, when and what will be possible if all continues apace

With a few tweets Elon Musk has caused a stir (surprise) and released enough news to paint a whole new picture of what the future of Starlink and world internet might look like in the coming years.

Over the projected time frame it will require to get to many thousands of satellites launched, even at the current pace of around 120 per month, the system would, conceivably, expand in coverage, speed and performance at a steady pace with 1500 satellites added yearly.

Naturally more launches could speed this up, and it will be an ongoing experiment to determine what kind of coverage and performance are possible as the constellation takes shape with milestones in the build-out during the ongoing process.

One impediment to a rapid race, to the loftiest end goal of worldwide coverage at 10Gbps, is cost. Currently the cost of the laser upgrade is prohibitive.

“Bringing down the cost of the space lasers and producing a lot of them fast is a really hard problem that the team is still working on.”

Having an orbiting 10Gbps terrestrial backbone in space with worldwide access would be a “Ludicrous Mode” for the internet

Really, that’s a huge understatement. The system would be a continuous boon, not only to the current uses for connected human communication, but for uses as yet impossible or barely possible with current systems.

And, oh yes, not only would the speed and connectivity be of a different order of magnitude but it would enable de-centralization of connected humans (WFH, anyone?) on a scale barely imaginable today.

Oddly, this could be a “just-in-time” invention (similar to Musk’s “Plan B” to use a Mars exodus as a final escape from a dying planet) that could enable a transition to rural and sparsely inhabited areas if, or when, global warming puts highly populated coastlines under water all around the world.

The vast problems facing humanity, medical, economic, even political and scientific, could all benefit from more connected communication among the minds that are already working hard to find solutions.

https://www.spacex.com/media/Rideshare_01.mp4
Video: SpaceX

Indeed, it is somehow fitting that Musk, and not a rapacious-greed-monster like Amazon, could add, via SpaceX yet another world-saving tool into his kit. Tesla is already a sustainable energy conglomerate thinly disguised as a S3XY car company, and in a slightly more round-about way, SpaceX is, in essence, the back-up plan in case becoming an interplanetary species is no longer optional after the ravages of the climate crisis.

Now, with Starlink looking like a compatible engine for the acceleration of positive change, via networked communication and education, which is desperately needed as a resource to help drive the first two endeavors, a world reducing trifecta seems possible.

Whatever one may think of Elon Musk’s charismatically quirky personality and twitter feed, right now his enterprises are light years ahead and the reason, beyond once in a century genius, is the right mission and motivation: saving us all from ourselves.

Some key stats:

  • Current “better than nothing” beta speeds for testing volunteers: 100 to 150 megabits per second.
  • The long term goal, once the laser link system is fully implemented is to enable speeds of up to 10Gbps (!) Speed estimated are believed to factor in the speed of light being around 50 percent faster through a vacuum (space) than through glass (fiber)
  • Number of satellites launched to date : 1,023 out of an eventual 42,000 applied for
  • Coverage: Initially cities and especially rural areas in North America and branching out to worldwide access once the size of the constellation increases enough. Continuous software and hardware updates are planned with a planned life expectancy for each satellite of up to four years, allowing for newer, improved models to replace the retired units.
  • Once all various components are in place there is a plan to achieve a resilient network utilizing “multiple routing options to every Starlink and Gateway.”
  • Altitude: low-earth-orbit: SpaceX has applied with the FCC for permission first-generation satellites in orbits from 540 to 570 kilometers (336 to 354 miles), in addition to the originally approved range of 1,100 to 1,325 kilometers (684 to 823 miles). This has annoyed possible competitors (mainly Jeff Bezos’ “Project Kuiper”)
  • “Since being granted its own ‘license,’ Amazon has engaged in continuous campaign to undermine authorizations from competitors,” SpaceX noted in a statement

If you want to participate in the “Better Than Nothing Beta”, register on the Starlink website to register for the public beta. Please bear in mind that the program is currently limited to users in select regions in the northern US. The price for the Beta service is $99 a month plus a $499 one-time fee for the equipment.



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2021 CES will be an all Virtual Conference and you can View it too

 Zoom panels, product unveilings all to take place while you have no pants

This year CES2021 is scheduled from Monday January 11-14. It’s a bit later than usual due to lot and lots of strange things happening in the world, and, oh yes, cause they had to shrink it into a phone-sized screen, or at least a zoom-panel for your desktop.

While attempting to put a happy face on it all the exhibitors described it thusly: ”an all-digital experience connecting exhibitors, customers, thought leaders and media from around the world. The new format will allow participants to hear from technology innovators, see cutting-edge technologies and the latest product launches, and engage with global brands and startups from around the world.

In all seriousness if you want to check out the new gadgets, trends and progress you can now attend without “borrowing” somebodies pass who had to leave a day or two early. Wuuhuu! An infinite virtual exhibit hall will be replacing the 3 million square feet of actual exhibition space, but the more than 100,000 attendees will not be renting rooms in Vegas.

Or getting room service on the company tab, or watching pay-per-view from same said tab. Which is all not great for Vegas – but there will be better news next year – we hope seriously and sincerely.

As for this year let’s try to get the hang of this whole virtual thing! There are almost 2,000 exhibits for 2021 CES, to see the in detail, check out CES exhibitor list.

We can recommend, for those who will not register as an official attendee to view the action on CNET’s livestream. They’ll be broadcasting all day on Monday, Jan. 11 and you can follow along for press conferences, product reveals, a CES keynote presentation and expert commentary from the editors and hosts.

At least one special treat for attendees will be iHeartMedia’s exclusive performance by Billie Eilish as part of CES2021:


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Apple Innovation in 2021 and Beyond

Apple had a big year – but how big will first become apparent in 2021

By now, it is not unexpected for the latest iteration of the iPhone, iPhone 12 in this case, to do well and even best the competition across the board in any given year. While it is nearly an automatic ritual that doubt will be cast, and the demise or at least diminution of the iPhone and Apple are predicted, nearly every year the opposite in the case.

Read More: Apple 32-core M1X chips for Mac Pro are just the tip of the tip of a very important iceberg…

This year was different. There was plenty of doubt – but the surprise announcement of the M series of chips for mac and the even more surprising benchmarks and performance improvements pretty much obliterated the doubters. 

Not only that, but a layer beneath that headline news was a secondary layer of innovation and areas where long planned improvements came to fruition.

The first steps into a massive multi-year system software transition, one that will eventually merge the mobile operating systems of the iPhone, iPad, Apple watch, etc with the mac, moved seemingly ahead of schedule, with the huge improvements in iOS 14 and macOS Big Sur.

And all the various services such as Apple TV+ and many other offerings made huge strides as well. 

As a matter of fact, a list of all the upgrades, added features and new services and products would be so long and varied that the transcription is beyond the reach of a simple article such as this one. 

However, that alone is not where some of the biggest changes and most surprising evolutions have occurred. The real “action” so to speak is in the integration and unexpected by-products of the merging and deepening of all the new features and settings. 

Take for example the macs that feature the M1 chip. It is not the chip itself, not even the new operating system that has the most impact on the performance or usability of the machines. 

It is the integrated functionality of the various elements of the chips – Apple M1,  the first ARM-based system on a chip – composed of several different components including the CPU, GPU, unified memory architecture (RAM), Neural Engine, Secure Enclave, SSD controller, image signal processor, encode/decode engines, Thunderbolt controller with USB 4 support, all of which are made more powerful by the continuously upgraded software system.

This – a kind of invisible interactive and synergistic ecosystem – not only has at it’s heart the “whole widget” philosophy legacy of Steve Jobs, but also a new and insanely futuristic definition of “whole” which now includes these proprietary Apple chips (CPU, GPU, NE), plus A.I. / machine learning and system core operating as one continuously evolving and reinforcing “unit”. 

The future is already here, we just don’t see it like fish, maybe, never heard of a thing called water…

This new concept of the constantly increasing potential advancement in efficiency and power is not only the new standard basis for what constitutes computing technology at Apple, but will emerge as the ultimate re-definition of what “power” in computing means at all.

Similar to the internet – where the evolution and development is at stone age levels compared to where it will (and must) eventually reach in decades and even centuries, computing (or “personal” computing as it was dubbed in the last century) is also in very early and very primitive stages of evolution and this next step represents an early beginning, not a destination or accomplishment of a goal. 

Even Apple has stated that the initial transition of a unified operating system shared by mobile and desktop / laptop devices, iOS / macOS, will be years still in development and implementation. 

Meaning, in 2024 we may see the first real life trails and dissemination of a new kind of computing system, and, more importantly, computer assisted communicating, made possible by the complete integration of these hardware, software and A.I. advances. 

Just in time, because the threats of global warming, pandemics, political upheaval and economic disaster need, more than anything, enhanced learning and communication that can be aided, we must fervently hope, by improved digital tools. A better bicycle, so to speak. 


Fortunately, Apple has our back on this. And in 2021 more, much more will be revealed, if 2020 was any hint, of an exciting future not just for technology, but for the creative uses of it for the betterment of humankind. 


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