According to MacRumors who spoke with DigiTimes, Apple has plans to have a series of events in the month of September. This would clearly deviate from how the company approached the launches of its newest products last year.
In an unusual twist at the time, the launches were spread out into three separate product events that landed during the fall months of September, October and November.
Due to the ongoing pandemic, last year’s event was live-streamed versus in-person, which may have allowed Apple to better adapt its product rollouts in digital form.
There are many new products rumored to be released that include the iPhone 13, Apple Watch Series 7, next generation AirPods, a new baseline iPad, an updated iPad mini, as well as the much anticipated 14 and 16 inch MacBook Pro laptops.
Marking the beginning of a new era of Hollywood tech glamour
Somehow it is slightly disconcerting to see iconic and historic movie theaters repurposed or simply demolished. The former is preferred. However, this is not just any renovation, not just any commercial repurposing.
This is a bold and strategic statement that Apple is not just the future of computing but the future of entertainment, enabler of creativity and the beating heart of digital communication.
In renovating, really rescuing the location, Apple has, seemingly, taken the deeper meanings to heart and tried, with a budget befitting the world’s largest company, to do justice to the majestic, historic landmark, even as they transformed it into a temple to all things Apple.
The link to Hollywood’s glory days is not inappropriate or hard to grasp, and there’s a nod to the innovative and pioneering spirit of those early days of film, and an attempt to draw a lane directly to the potential for Apple’s products and services to enhance creativity, entertainment experiences, and, well, life.
There’s also statement lurking in the transition, potentially a permanent one, which sees in-person pleasures like viewing a film on the big screen in opulent surroundings begin to fade into the past and a move into sales and learning nodes for devices and methods we can use to build and inhabit the metaverse.
In the press release from today the sub-head reads: “Historic theater has premiered new technology since 1927” – in an, apparently, heartfelt attempt to build a link between the technology of today and the entertainment marvels showcased at the theater during a bygone era.
The connections to Hollywood are no longer metaphoric
With Apple in the middle of a long transition away from just devices and hardware and into a service and communications company, the importance and multi-layered meaning of this location is unavoidable.
Creativity and communication, and most of all a deep bond with the emerging “creator class” that Apple itself had a huge role in bringing into being, are at the heart of the message they are sending with this location, the lavish and loving renovation and in the press release itself.
Once literally an underdog, first to IBM and later to the “evil empire” of Microsoft’s Kock-offs, Apple is still, oddly, often underestimated and misunderstood, or at least not understood until changes permeate society.
Nothing says, nay screams, that we are approaching a golden age of Apple than the new Apple Tower Theatre complex. That golden age will occur when the world catches up with the potential of having a professional film production studio in your pocket and all the other technical innovations still to come.
The great singularity of the Apple ecosystem
There is a hugely important convergence coming in the galaxy of Apple products, software and services, that is not yet halfway implemented. The next couple of years are bound to see powerful, sometimes confusing, always remarkable advances in the company’s offerings and the way that we interact with them.
And now, with the Apple Tower Theatre in LA, there is also a mecca which can be the end destination for any pilgrimage of the faithful. Also, with Hollywood creative talents literally around the corner, what better location could there be as a reminder for the power brokers that AppleTV+ is here to stay and plans to engage at all levels and intends to seek options on any deal.
Today at Apple Creative Studios will reach out to budding creativity everywhere
Strongly associated with the theater’s launch is also a enlargement and
Today at Apple Creative Studios – the project is a global initiative for “underrepresented young creatives” and is an ongoing part of Today at Apple which is hosted at Apple Stores worldwide.
As per the Apple press release:
“In collaboration with the nonprofit Music Forward Foundation, as well as Inner-City Arts and the Social Justice Learning Institute, Creative Studios LA will provide access to technology, creative resources, and hands-on experience, along with a platform to elevate and amplify up-and-coming talents’ stories over nine weeks of free programming.”
Apple: The overhead dome, which originally depicted scenes full of clouds and cherubs, had been painted over in a previous restoration. It now brightens the space with an atmospheric sky.
“Today at Apple will also offer public in-store sessions at Tower Theatre and virtual sessions hosted by Creative Studios teaching artists and mentors, including photographer and filmmaker Bethany Mollenkof, rapper and producer D Smoke, singer-songwriter Syd, and cellist and singer Kelsey Lu. Noah Humes and his mentor, Maurice Harris, two artists who worked on the mural outside Tower Theatre inspired by the spirit of Creative Studios LA, will also teach a virtual session. Everyone is welcome to register at apple.com/creative-studios-la.”
“Originally home to the first theater in Los Angeles wired for film with sound, the historic Tower Theatre was designed in 1927 by renowned motion-picture theater architect S. Charles Lee. That legacy of technological innovation continues today as the perfect venue to discover Apple’s full line of iPhone, iPad, and Mac, each of which has transformed modern-day filmmaking, photography, and music composition.”
“Upon the closing of its doors in 1988, the space has lain empty and unused. With the same level of care found in previous restoration projects, Apple collaborated with leading preservationists, restoration artists, and the City of Los Angeles to thoughtfully preserve and restore the theater’s beauty and grandeur. Every surface was carefully refinished, and the building has undergone a full seismic upgrade.”
Apple Tower Theatre Opens Thursday at 10 a.m.
The store team will welcome its first customers Thursday, June 24, at 10 a.m. Apple Tower Theatre will be open from 10 a.m. to 8 p.m. from Monday to Saturday, and 11 a.m. to 7 p.m. on Sunday, with team members ready to provide support and service to all visitors. For those wishing to order new products online, customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, receive Support services, and elect for no-contact delivery or Apple Store pickup.
Upcoming slate for Apple TV+ Reveals gradual upward slope to content
Until now Apple TV+ is still a bit of an also-ran. With Disney having an incredible run and HBO max making waves with its new Warner Brothers deal, even as Netflix and Amazon continue to ramble on, Apple’s premium streaming service seems almost like an underdog.
One thing about Apple, though, they rarely go into anything without a lot of planning. In this case with upfront investments of over $6 billion, anyone signing up now, or still taking advantage of the free subscription offers, can rest assured there will be a steady stream (sorry) of new content arriving for the foreseeable future.
Not everything gets announced and given a firm release date in advance, with the production schedules still in a bit of chaos, but we’ve made a list of what will be coming up soon. Please scroll down to the bottom of the page if you want to see the shows that are already released and can be seen immediately.
Apple TV+ is releasing new movies in the next few months. “Losing Alice”, “Palmer”, “Cherry”, and Billie Eilish documentary “The World’s A Little Blurry” have been announced so far, please check out the trailers below:
Losing Alice / January 22, 2021
“Losing Alice” is a thrilling cinematic journey that uses flashbacks and flash-forwards in a satisfyingly complex narrative that takes the viewer through the conscious and subconscious of its protagonist’s mind. The series follows Alice (played by Ayelet Zurer), a 48-year-old female film director, who feels irrelevant since raising her family. After a brief encounter on the train, she becomes obsessed with a 24-year-old screenwriter femme fatale, Sophie (played by Lihi Kornowski), and eventually surrenders her moral integrity in order to achieve power, relevance and success. Through the prism of this female Faust, the series explores issues such as jealousy, guilt, fear of aging, and the complex relationships women have among themselves and each other. But above all, “Losing Alice” is a love letter for the still-too-rare female director.
Palmer / January 29, 2021
After 12 years in prison, former high school football star Eddie Palmer returns home to put his life back together—and forms an unlikely bond with Sam, an outcast boy from a troubled home. But Eddie’s past threatens to ruin his new life and family.
The World’s A Little Blurry / February 26, 2021
“Billie Eilish: The World’s A Little Blurry” tells the true coming-of-age story of the singer-songwriter and her rise to global superstardom. From award-winning filmmaker R.J. Cutler, the documentary offers a deeply intimate look at this extraordinary teenager’s journey, at just 17 years old, navigating life on the road, on stage, and at home with her family, while writing, recording and releasing her debut album “WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?”
Cherry / March 12, 2021
CHERRY follows the wild journey of a disenfranchised young man from Ohio who meets the love of his life, only to risk losing her through a series of bad decisions and challenging life circumstances. Inspired by the best-selling novel of the same name, CHERRY features Tom Holland in the title role, as an unhinged character who drifts from dropping out of college to serving in Iraq as an army medic and is only anchored by his one true love Emily (Ciara Bravo). When Cherry returns home a war hero, he battles the demons of undiagnosed PTSD and spirals into drug addiction, surrounding himself with a menagerie of depraved misfits. Draining his finances, Cherry turns to bank robbing to fund his addiction, shattering his relationship with Emily along the way. Brought to the screen in bold, gritty fashion by visionary directors Anthony and Joe Russo, CHERRY is a darkly humorous, unflinching coming-of-age story of a man on a universal quest for purpose and human connection.
And here are the shows available to watch on AppleTV+ right now
We all constantly interact with our iPhone in a myriad of ways. We use our phones for directions, searching for information, snapping a photo, communicating with work-family-friends-lovers, buying (drunk-dailing), accessing our financial data, enter and compiling health data…. the list goes on and on!
Apple’s newest ad highlights how important our privacy really is. Although funny, the ad also depicts what the worst case scenario could look like.
Privacy is extremely high on Apple’s list
No one would knowingly would scream out their password, but through this clever comedic device the video spotlights the scary truth that if your valuable information were to be shared continuously, the situation would be grave, indeed. Apple wants to make it clear that privacy should be a “given” and that they have taken extra steps to ensure users information will be safe.
Apple’s Greatest Innovations Lie Ahead in the New Decade: 2019 Laid The Foundation
As is so often the case with Apple, the perennial over-achiever, nothing seemed to be quite enough to truly wow the public in 2019. That is not to say that monumental things were not happening at an astounding clip; they were. Early in the year, skeptics pounced on “weak” iPhone sales and then used one-dimensional linear extrapolation to predict Apple’s slow demise, as they have done many times in the past.
Once again, it was Apple that responded with a barrage of ideas and products that not only turned the year around but point to a new decade that has the potential to outshine even the 2010’s, which brought Apple to heights no one could have previously imagined.
As for 2019, the iPhone 11 Pro series “only” brought smartphone based photography to a whole new level, beyond the level, in some cases, that pro gear can provide. Obviously there is the convenience of a powerful photographic tool that resides in your pocket, but with Night Mode and Deep Fusion, alongside the improvements via 3 dedicated cameras (each with it’s own lens) and iOS 13’s editing and photo management features, for a broad swath of users the 11 pro series is a game changer, perhaps even life changing for some.
The Mac Pro upgrade, fittingly, with 2019 being the year that “pro” emerged and took over for Apple, was nothing short of monumental. There is a slow, currently unformed, realization that computational power and beauty of function will be essential in the next decade, possible even for the survival of the planet, if not at least the enjoyment of our world while we still live and breathe. Our upcoming series on the link between Sustainable energy and enhanced human networked communication, along with AI and machine learning, and how the rapid and profound development of these are the only hope for meeting the challenges that are looming, will begin in early 2020 and Apple has added the perfect exclamation point with its incredible addition at the top of the Mac product family. Expense is no object with everything, literally, in on the line, so, as time goes on, the prices will be seen to be justified.
MacBook pro upgrades, AirPods Pro, iPad and iPad OS, MacBook Air, the list goes on and on and that is only the hardware. Software and services are the real breakthrough story. There is literally so much that was launched this year that it would take a dozen articles to scratch the surface.
If nothing else, at least we can scratch that surface here and then, add links below to our in-depth coverage. Apple TV was huge, with “The Morning Show” getting a nomination for Best TV Series, Best Supporting Actor (Billy Crudup) while both Jennifer Aniston and Reese Witherspoon got a nod for Best Actress. As with most Apple projects Apple TV+ is a long term, serious commitment to production with, reportedly, a budget over $6 Billion. Apple Music expanded its offerings, and don’t forget the Apple Card which, added to Apple Pay, expands the foray in to Fintech.
The Next Decade will be about the Increased Benefits of the Total Apple Ecosystem
As we detailed in a thread running throughout our 2019 coverage, ultimately, it is the entire Apple ecosystem, Hardware, Software, Hardware Components, Supply Chain, Services and the innovative ways all the desperate elements are so skillfully integrated that sets Apple apart, now and even more so in the future.
And, further, all of Apple’s brilliance and success can be traced back to something that will be a huge story in 2020 and beyond. After the decade of WeWork and other scams, the shame of surveillance business models from Google and Facebook and the convoluted Pseudo-Ponzi-Scheme Monopsony that is Amazon, the 2020’s will be the decade that companies built on a higher purpose, such as Apple’s devotion to creating better tools on behalf of the entire human race, as envisioned by Steve Jobs and carried out to this day, will rise and the others decline and collapse from the weight their own corrupt conception. Only Tesla is among the largest companies that also have altruism at the heart of their business model.
Without further ado, our picks for the most significant and forward looking products and ideas from Apple in 2019:
They all said it would be boring. That you should skip this year’s model and wait for September 2020. That it would be ugly. And were they wrong? In all the ways that matter, yes, once again they were all wrong. Here’s why:
[Want specs and highlights and a list of reasons why this is a device worth upgrading to? See below.]
First take a look at some of the announcements that just broke regarding possible anti-trust violations by Google, Facebook and Amazon. And, yes, apple is on the radar too, according to reports.
Although it is easy, and, for many, tempting, to lump Apple in with the gang of violators, it is wrong in one extremely important respect.
Click to see “Steve Jobs” and help Lynxotic and all independent bookstores
In each case, the huge and monopolistic tech behemoths are guilty, not of the traditional price gouging necessarily, which is the simple minded way to define monopoly, but rather, in the most egregious and damaging area for society as a whole: stifling and impeding innovation in order to preserve monopoly advantages and profits.
Is there a better search engine than Google? A better eCommerce web site than Amazon? A better social media network than Facebook and it’s owned subsidiaries?
In every case the answer is maybe there could be, but we will never know as long as these massive monstrosities control the majority of the business models, in each case, that they originally innovated, but now seek only to monopolize.
In order for innovation to continue, make no mistake, other companies would not only need ideas and a creative drive, but also resources. Resources that the marketplace could easily provide, if not virtually completely controlled by the existing giants. Better search engines, better social media platforms and most of all, more and better ways to buy products online.
Only the death of these companies could guarantee that those dreams become a reality.
Photo / Apple
Apple Stands Alone as the One True Innovator (Along with Tesla for EVs)
What about Apple? Apple is based 100% on the need, desire and belief in innovation. Steve Jobs set this drive in motion and embodied the DNA of a person with a core goal to innovate at all costs. Apple continues to follow that credo, chapter and verse.
Today’s September Special Event was nothing less than a re-affirmation of the pure focus on any and all innovation, as a core principal and goal.
What innovations were announced? The reality is that the list is so long that it will take dozens of articles to detail the changes to our shared digital lives that have been announced and are being released by Apple in 2019.
Disclaimer: Here at Lynxotic we have a saying: “The Second Wave is Coming” and it is about the eventual results and improvements to our digital lives that this article, and the Apple Event today, are all about.
Lynxotic
Often the focus in the media seems to be on the price of a phone, if its new camera is improved enough to be worth buying instead of a cheaper Samsung, and similar, perfectly valid concerns. Apple’s focus is more on finding a way to take us into an unknown, better, future, for technology, communication and creativity.
The first Mac computer was very expensive, many would say overpriced, but without it where would the state of computing and tech be today? And the iPhone being in reality a hand-held computer with a voice calling feature was predicted to be a failure and criticized as unneeded by many. How’d that work out?
No different now, critics are bound to say, that the iPhone 11 pro announced today “only” has enormous advances in iPhone camera technology, not only for shooting photos but for virtually “pro” potential for videography.
Machine Learning and the 3 Layer approach to design
As the features and capabilities of the new devices from Apple become more advanced it becomes more and more difficult to fashion the improvements into a single product feature or change.
Wired magazine says “it’s all about the cameras”, is that really true? In a way, yes. The iPhone 11 Pro has no less than three 12 megapixel cameras, along with a triple-lens array. In some modes featured in a presentation from Filmic all three cameras were shown recording video simultaneously.
But the real story, underneath the story, is more complex. The M.L. or machine learning capabilities (A.I. But not?) that are only possible within an ecosystem that builds its own chips, creates its own operating systems and application software, as well as its own hardware. Then, from the design stages to final end user, tweaks each to maximize the overall performance.
Machine learning within the iPhone has been quietly growing over the last two years and is starting to pick up steam. However, because the ways that the triumvirate of processors, software and hardware work together to make the impossible possible are so complicated they are seldom mentioned. It also appears that these updates are also happening in between iOS upgrades, under normal operations and aided by iCloud.
Make no mistake, the results and improved capabilities that arise from this constant innovation are going to change our digital lives for the better.
DL
This may seem trivial. Who cares about better photos? Better videos? Increasingly, as we live more and more in a digital world, the quality of the experience of that “surrogate” world matters. It is barely a subject being discussed, but going forward it will become more and more meaningful as various technologies converge and evolve in tandem.
That is The Second Wave. And just like the first wave that started in 1984 when Steve Jobs announced the 1st Macintosh, Apple will be at the forefront of the creative innovation, even while Google, Facebook and Amazon do their best to stifle innovation and maintain their strangle-hold on their little empires.
The Second Wave will slowly rise and a richer more creative digital life will emerge. Thanks, in part, to the announcements at the Apple Special Event today, especially the iPhone 11 Pro and it’s great new cameras.
(Apple: “The new TrueDepth camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo.”)
Additional Features
The new Apple-designed U1 chip uses Ultra Wideband technology, the first ever in a smartphone, for spatial awareness. With iOS 13.1 coming on September 30, AirDrop gets even better with directionally aware suggestions.
Face ID, the most secure facial authentication in a smartphone, gets up to 30 percent faster and easier to use with improved performance at varying distances and support for more angles.
Spatial audio provides an immersive surround sound experience and Dolby Atmos delivers powerful, moving audio to iPhone 11 Pro and iPhone 11 Pro Max.
Gigabit-class LTE up to 1.6Gbps and Wi-Fi 6 allow for even faster download speeds2 and Dual SIM with eSIM.3
On Friday we took out the new iPhone 11 Pro Max for a spin and got some Manhattan Beach photos and video footage. Saturday night we did some Night mode tests. The tests revealed some amazing revelations. Below are reactions and examples.
First, the autopsy. According to Apple, intelligent software and A13 Bionic are behind what makes Night mode possible. This, while in the past would be considered a compromise, is now an integral part of the concept of this new technique for shooting photos in very low light situations.
In traditional photographic techniques a long shutter “speed” setting would leave the shutter open, collecting light, for several seconds, even as long as hours for very advanced experimental shots. Although the results can be spectacular the set up, requiring virtually perfect conditions, make these type of photos “pro only” for the most part.
The long shutter opening is the starting off point for Night mode but that is where the similarities end, for the most part. Ultimately the way the iPhone 11 Pro produces ultra-low-light images is the beginning of what is bound to be a long and interesting road; software assisted real-time image processing using machine learning and all manner of highly sophisticated tech enhancements only possible within Apple’s unique total eco-system of chips (hardware), software and A.I.
Sept 13 Keynote featuring the iPhone 11 Pro image processing systems using Bionic A13 chip, GPU and Neural Engine
But in the “real” world it is precisely the simplicity that takes this little upgrade into a whole other head space. First – no tripod needed (unless you are doing ultra max long exposure, and even then you can get by with a steady hand). This alone is, for anyone that has tried long exposures without stabilization, just astounding. Night mode senses that a potential photo can be enhanced and turns on automatically – and the results can be seen (in approximation) live before shooting. Once you shoot there is a delay – from, generally, 1-12 seconds (but usually 3-5 seconds) while the light is gathered and the software goes crazy. At the end is an almost noiseless photo that appears as if light was there that really wasn’t. It’s very odd. But often breathtakingly beautiful.
In the image below you can see the camera app layout during Night mode. On the bottom left you see the automatic setting (in this case set to 3 seconds) and if you tap on that icon the manual controls pop-up (on the right side of the image below) where you can manually adjust the exposure time or, if you want to disable Night mode and take a “normal” shot in low light, you can set it to zero.
iPhone 11 Pro in camera app with Night mode activeand with an auto-setting of 3 seconds
Here is where it gets interesting. And, a little confusing. Confusing because newer iPhones are already automatically enhancing and increasing the “simulated exposure” settings. This means that, to get a photo of what the human eye actually sees in a given low light situation, you either have to use different software with manual settings or simulate the darkness in Lightroom / Photoshop, etc.
So, all the “with and without” Night mode comparisons all over the internet? They are all misrepresenting the “real” situation. To illustrate we have done a mock up with the 3 levels – first on the far left is the simulated “human” light situation and the middle is the Night mode off setting and finally the Night mode end result:
Below, you see the “human vision simulation” and on the right the basic Night mode enhanced version. The room had basically zero light in it except the very dim led Christmas lights on the tree in the subject.
What are we looking at here? We are talking about some sort of Navy Seal, Ninja “let’s take pictures in the dark -cause we can” kind of thing! The Apple examples below, while beautiful and fantastic, don’t even begin to address the Pandora’s Box we are opening here:
What one feels when exploring uses of this tool is that it is simply an increased range of lighting situations that suddenly become available and viable. The “usual” thought process of what a photo reveals vs. what the eye sees is literally gone. And one has to start thinking in a completely different way about what, when and where a photo can be taken.
Shot in virtually total darkness with iPhone 11 Max Pro
What is remarkable about the photo above is nothing, except that it was pitch black and the sign was unreadable to the naked eye. If this was a shot needed for a Lifeguard video shoot and the sun had already set, no worries, sun not required. The end result is “normal” but the idea of shooting in the darkest corners and the result looking “normal” is quite strange indeed.
The shot below is a more traditional type of long exposure setting. A girl with a flash light happened to run by and that is where the decorative line was created. So far, other than a shot in nothing but moonlight such as the Apple Joshua Tree in Mojave example in the above video, using Night mode to recreate high contrast “traditional” long exposure photos is actually far less effective than re-thinking the entire photo-taking process to incorporate settings that heretofore were simply not viable for any camera, let alone a “cell-phone” camera.
We are all Cyborgs and the Door is opening to the Second Wave
Elon Musk said recently “we are already Cyborgs” because we carry cellphones. The idea is, a la Marshall McLuhan, that our iPhones (and computers and media and all tech) are extensions of our senses and, ultimately, ourselves. So now, just like that, we have Night Vision. Perhaps the use of the word “Bionic” for the A13 chip is no accident. But it is us, iPhone users, that are becoming Bionic.
“We are already Cyborgs”
Elon Musk at “Super-intelligence: Science or Fiction” conference
Here at Lynxotic, we are dedicated to the exploration of all new “languages” that can be used online. Photos led to film and film to video and now, via the internet we also use various evolving hybrids: animated gifs, live photos, Emojis, Animojis, Memojis, and now “Slofies” and Day-for-Night-mode shots that represent an experience that can only be possible as a Cyborg or Bionically enhanced human.
More and more, so many of us, particularly those of us that work in tech and media, live “inside” our computers and devices. Although our blurry eyes attest to some of the downsides of this life, upgrades, particularly to software relating to the sensual, sensory experiences we share daily, are a very big upside. When you are bionic and live inside your “phone” an upgrade to your vision is nothing less than a tune-up for your soul.
” When you are bionic and live inside your “phone” an upgrade to your vision is nothing less than a tune-up for your soul.”
– D.H.
We believe that we are in ultra-early times in the Second Wave. Just as a grunting cave man was “pre-Shakespearean” in his communication skills, we are searching for new ways to reach out to one another over digital networks and every new tool or method can change our digital lives, irreversibly. Night mode will be one such tool.
Photo shot using iPhone 11 Pro Max, Manhattan Beach CA on 9-20-19 using equivalent 52mm lens
Everybody Knows Everything that will Happen? Let’s Hope not and Expect the Unexpected…
What about the vaunted world class secrecy that Apple used to be famous for? Aside from a fiasco or two many years ago, and the attendant bru haha, shouldn’t there be some sense of dramatic reveal?
Sure, Ming-Chi Kuo, is known far and wide as predictor extraordinaire and has an uncanny ability to spill the beans with great accuracy. And, it seems, practically any Apple News Outlet seems to be able to tell you exactly what to expect. Or are they?
This year, we have a tile-like gadget which sounds pretty fantastic – and the rumor stems from iOS 13 code so there must be something there. Somehow Kuo and macrumors have determined that the findable gadgets will be “circular”.
imaginary concept for findable bluetooth device (Lynxotic)
Names, Specs, Features and Performance
As far as iPhones, the consensus is 3 models. Possibly called “iPhone 11” and “iPhone 11 Pro” and with better waterproofing, better camera with both hardware and software upgrades as well as video recording improvements related to the camera changes, appear to also be likely.
The list of changes to the specifications include items such as battery performance (with a larger battery), navigation and more ram and so on and so on. And this tiny partial list of what has been debated and discussed does not even include the already well known changes that iOS 13, macOS Catalina and iPad OS will all bring, and how those will interact with the new devices and new device features.
Naturally there are many possible and likely upgrades to the iPhone but also to a whole array of products, software and services.
As we detailed in a recent story the Apple TV+ launch is due, in all likelihood this month. iPad, MacBook, Mac Pro availability, much that was partially or fully announced at WWDC in May is bound to get some attention again.
As a matter of fact, 2019 is a year during which almost every non-iPhone product has been upgraded already. MacBook Air is another recent example. Even an emoji upgrade was announced recently!
Is Excessive Love A Crime?
Although further speculation towards more and better smacks of greed or at least excessive love, what if there are surprises that even the great Ming-Chi Kuo and Macrumors are not yet aware of?
What if the once formidable Apple security and anti-leak team was actually successful in keeping something under wraps?
Perhaps just even better secret details on the changes and improvements to the hardware, particularly the iPhones? Maybe the camera and its increasingly AI based software has something big in the offing?
Or, what if there is actually even one piece of hardware or one aspect of the iPhone “11 Pro” that literally no one has warned us about yet? If the one thing that we will all be talking (and writing and tweeting and posting) about Tuesday afternoon is not on the radar of any of the “what to expect” pundits that have already weighed in?
That is a “what if”, not only to keep in the back of our wide-open minds, but truly, for the faithful, as was in the days of Steve Jobs keynote addresses of yore, it would be one more thing, devoutly to be wished.
