Unusual January announcement with big product reveal
Apple dropped a lot of upgrade news today. Though still early in the year, it’s already preparing for the next generation of machines powered by Apple Silicon. With two models each, one using the M2 chip, and another Pro model with the M2 Pro inside, there are 2 new levels of power and performance, with a variety of options and configurations.
The MacBook Pro models come in 14′ and 16′ screen configurations and, as one would surmise, there’s more speed, memory capacity, and a ton of other upgraded features. With all the power, speed and invisible upgrades, constantly coming via software, machine learning and AI, one can only wonder if there are simply too many options, and choices in the ever expanding line up.
Also, coming after the dramatic price drop at Tesla, would this be considered a similar move to boost lagging sales? If you are in a position to afford a new Mac, and you need the power for media related activities, you are in luck as this is a big, meaty refresh, particularly if you opt for the Pro level of performance.
The Mac mini is priced at $599 with an M2 chip, which is 100$ less than the prior version, or at $1,299 with the M2 Pro. The new 14-inch MacBook Pro with M2 starts at $1,999. The 16-inch MacBook Pro model will cost at least $2,499. All of the newly configured models will be available beginning Jan. 24, but you can order the computers beginning Tuesday.
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Apple is now in the business of giving it’s customers what they actually want, as has often been pointed out by my colleagues since the Apple March event earlier this week. The show, unveiled under the moniker “peek performance”, was highlighted by the unveiling of the new Apple Studio Display along with the Mac Studio (Desktop), in both M1 Max and M1 Ultra configurations.
Other new products announced were the new iPhone SE 3, iPad Air 5. The demise of the iMac 27” (2020) was also quietly acknowledged.
The very big news was the apple silicon powered desktop duo. Most remarkable is the pattern that seems to be emerging at Apple. Instead of forging ahead with features and formats that are either out of reach of the masses, or just not what we have most devoutly wished for, they appear to be in full-on genie-mode and are granting wishes at an industrial clip.
Suddenly, the much maligned slogan for the iPhone 13 Pro, Oh So Pro, does not seem ludicrous anymore. Armed with an Iphone 13 Pro Max, a MacBook Pro 16 and the new Mac Studio ensemble, anyone would identify with that somewhat haughty designation; your motto could truthfully be Oh. So. Pro.
The Mac Studio Desktop M1 Max and Studio Desktop M1 Ultra versions are a case in point.
The biggest wish fulfillment dream come true is that this machine can be configured at the low end as an amazingly affordable stand-alone workstation, which with the addition of a non-apple monitor (that you may already have, for example) puts you into a pro-performance class at under $2000.
This is nothing less than the holy grail of what many pro and semi-pro mac aficionados have been pining for for nearly decades. The entry level Mac Studio vs Mac Mini (with any monitor if on a budget), The Mac Studio vs iMac 27” (now discontinued as per above), Hell, even the The Mac Studio vs the MacBook Pro 16” with M1Max, these are all a huge win for the Studio Desktop if you factor in price and performance.
At the other end of the spectrum, if you have the cash, the full Mac Studio, including the Apple Studio Display is a Mac Pro killer in price and performance. Naturally there have already been rumors that the Mac Pro update is near at hand and even that a new monitor with similar features to the 32-inch Retina 6K Pro Display XDR ($6k) but at a price point well below that lofty sum.
By making the monitor optional this blows apart the tacit strategy that has been followed for decades – want the newest top performing machine ? Then you either buy an iMac Pro, the top of the line MacBook Pro (with integral screen costs) or win the lottery first to attain the cash for the Mac Pro / Pro Display XDR combo.
No more. At under Two Thousand smackers you can improvise a display which you compute your way to the cash needed to purchase the Apple Studio Display. Once you get there you will be able to luxuriate in the unbelievable sound system built in, featuring a three-microphone array as well as a six-speaker sound system with Spatial Audio support. You’ll also get your screen debut using the 12mp integrated “web-cam” with Center Stage enhancement, all provided courtesy of the built-in A13 Bionic chip.
This not-so-subtle shift is also made evident by the plethora of ports and configuration options that make the system, how ever you choose to build it, very user friendly in terms of matching the budget to the tasks you plan to undertake with your prize.
The even bigger picture is the way that the entire product line from Apple is benefitting from the unique “whole-widget-strategy” first laid out by Steve Jobs. Since the introduction of Apple Silicon, first in iOS devices and now across the entire Apple ecosystem, there has been a massive acceleration of improved performance (peek performance indeed). Expect this trend to intensify as the migration continues alongside the eventual total integration of iOS and MacOS software.
Eagerly awaited M1x chip expected to star and be unleashed in new Macs
For the second time in October Apple is hosting a virtual event to reveal new products and software. On October 18, 2021 at 10 the show will start, streamed as usual, from Apple Park.
Virtual events have become the norm since the pandemic restricted the possibility for live audiences. A bright side for this is that the production values for the virtual event have improved drastically in the last year and that makes for great streaming and online consumption after the fact in various forms of edited clips and screen shots.
Coming hot on the heels of the big iPhone 13 extravaganza earlier this month, this is turning out to be a big year for long awaited new products, and the M1x will potentially be the crowning achievement of the year.
Already a hit in the initial release the M series was received with a near ecstatic reaction with many in a state of awe when the upgraded capabilities were tested and measured in the wild.
As is widely known, the Intel i-7 chip was the workhorse for many years, with added cores and clock speeds helping somewhat, but with the M1 there was finally something that could usher in a new era of processors, particularly when used with optimized software from Apple and others.
With the M1x (with being the projected moniker with the actual designation to be confirmed on the 18th) there could be an even larger leap into faster, more efficient processor performance.
Gear lined up according to rumors and best intel on the street
Highly anticipated are MacBook Pros, with various larger screens and possible other hardware upgrades in addition to the new M1x, a mac mini with updated specs would be huge and many have pointed to an AirPod 3rd generation with unknown improvements.
As is often the case, if there are additional announcements they are likely to be big surprises and very interesting, the consensus is so all pervasive that is there is any deviation (like the absence of any of the above) it is going to be a shock.
The tweet from Apple Mktng SVP Greg Joswiak has a fun video that sets the tone for the virtual presentation and is likely to be followed with great content live streamed on Oct. 18th, with the option to tune in later for replays.
Even without surprises this will be a very important event with immense repercussions for all mac users. We will be covering the action live with additional details so please stay tuned.
Hints and Leaks are becoming commonplace – this time it’s the features that wow
Rumor Reports have surfaced that Apple is planning a hardware reveal event for December 8th, 2020, likely at the usual 11am PT time slot. The leak was said to some from an internal memo, and Service providers have been told to expect changes on Tuesday. MacRumors reports that this type of prior warning to suppliers has coincided historically with new products being launched.
What product(s) might be launched?
It’s not likely that a major product will be launched (so no new MacBook or iPhone, for example), but some possibilities that have been mentioned are an AppleTV update or the ever elusive AirTags.
AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.
Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.
In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.
The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.
Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.
Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.
When Apple delays (as with the MagSafe surprise just announced) good things happen…
As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.
The writing is on the wall – but it’s about to collapse: privacy wars 2021
While Apple apparently agreed to delay the surveillance-blocking privacy tools for iOS 14 and iPadOS 14 until 2021, not so apparently for Safari and Big Sur. The tracker is amazing. The system is fully automated at launch of the browser and immediately blocking tons of nasty data thieves from the jump.
I surfed about 10 minutes and it blocked 69 trackers. It has a button to allow you to check each web site and see what it is doing with your data and also a continuously updated full report screen where you can see who they all are. Surprise ! They are mainly Facebook, Google, Amazon and companies that are affiliated with or in competition against these big three.
Safari Privacy Screen from the Privacy Report Pop-up window
Although income for News Orgs like Lynxotic might be negatively affected initially the adjustment is history in the making and there will be no going back. The old way was wrong. Your data belongs to you. Period. You shouldn’t have to mess around with external ad-blocking software and plug-ins.
Why there was never any privacy protection built into the internet before now, one day will be seen as a mystery
The future is that you will be automatically protected (within the Apple ecosystem, at least), and, in you choose to be tracked and surveilled so that Mark Z. can get richer, you can opt in. (Wanted by nobody, ever).
We have been warning about this for months – here are a few articles with some more in depth information about the situation:
Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.
That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate. https://www.youtube.com/embed/2e2iZa3G9_0?feature=oembed
