Released to fanfare just in time for last minute holiday shopping, the AirPods Max headphones are getting attention, not all positive, but one thing’s for certain, they are beautiful to behold. If they sound nearly as sleek and smooth apple may have something going on. Check out the video for more.
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Bose and Sony have a new competitor in the Noise Cancelling over-the-ear category
In 2020, Apple has released and announced new products and features at an unprecedented rate. In a continuation of that trend, today they added the AirPods Max which feature: “wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more” according to the official press release.
As of the day before the announcements the leaks began to be confirmed and speculation of other products faded, as it was clear that December 8th would be the launch announcement for AirPods Max.
Availability begins on December 15th (shipping) and the price is an admittedly hefty $549 (US).
A big year winds down with many new product details still to be revealed
Although some outlets speculated that other products, or news about upcoming releases would be forthcoming, for that it appears we will still have to wait. The December 15th availability to ship date coincides with last-minute shipping deadlines for Christmas this year which for services such as USPS Priority mail in December 16th.
For that reason it is unlikely that other news, not including unofficial leaks, would will be added.
With only a single button to adjust the noise cancelling and a Digital Crown (with a nod to the one found on Apple Watch) that controls volume and playback, there is a minimal beauty to the design, which is no surprise considering the price and that these are from Apple.
There are an assortment of carefully curated colors, and special attention has clearly been paid to the fashion value and aesthetics. At first blush there is even a kind of retro throw-back vibe, as to to envision a 60s socialite boarding PanAm and ready to settle in to the first class cabin.
AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
Though typically Sleek and doubtlessly Luxurious, some questionable issues have been identified
The new headphones, the first over-the-ear model by Apple (other than Beats) weigh 13.6 ounces (384 grams), which sounds acceptable, but compared to other over-ear noise cancelling headphones on the market, it is at the higher end of the range.
Next question: what if you want to use with a cable, rather than wirelessly via bluetooth? On a plane there if seldom, if ever, any way to use with a film via bluetooth, for that reason an input jack or other way to connect with a standard airline connector would be useful. Naturally a third-party adaptor is possible but that not an elegant solution. For example Sony, Bose, and others have solutions for this, but AirPods Max would require a work-around.
If your battery charge is depleted, an alternate way to still at least listen to music is something that may be useful. Of course, the noise cancelling system would require power so this is not something that would be idea anyway, but for those “emergency” situations where you want to use your AirPods Max as basic headphones in a pinch, that would also be a reason to wish for the alternate cabled option.
If all this sounds a bit nit-picky, that’s what happens with a beautiful and expensive product and lots of scribes out searching for pros and cons to discuss.
A big year winds down with many new product details still to be revealed
Although some outlets speculated that other products releases, or news about upcoming releases would be forthcoming, however, for that it appears we will still have to wait. The December 15th availability to ship date coincides with last-minute shipping deadlines for Christmas this year which for services such as USPS Priority mail in December 16th.
For that reason it is unlikely that other news, not including unofficial leaks, would will be added.
With only a single button to adjust the noise cancelling and a Digital Crown (with a nod to the one found on Apple Watch) that controls volume and playback, there is a minimal beauty to the design, which is no surprise considering the price and that these are from Apple.
There are an assortment of carefully curated colors, and special attention has clearly been paid to the fashion value and aesthetics. At first blush there is even a kind of retro throw-back vibe, as to to envision a 60s socialite boarding PanAm and ready to settle in to the first class cabin.
AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.
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Get ready! “Wonder Woman: 1984” is on its final days until its release, which will be available in both theaters and HBO Max Christmas day. Those that got to see an early viewing went online to give their reactions and …..
Rest assured, there are no spoiler alerts. Aside from the initial reactions, on Sunday, Gal Gadot, shared the newest trailer for “WW84” that features Wonder Woman flying through a lightning storm!
From the rainbow tinted posters to the electrifying trailer, the movie is clearly invested in the 1984 setting. It looks like a disco-infused, fun-filled superhero flick, with quality humor, captivating visuals and a strong cast to carry it.
Based on Twitter reactions, for those of us that have to wait, it looks like it will be well worth it. Check out the below to capture people’s praise for the “epic” “fantastic” “beautiful” upcoming movie.
Huge news: Wonder Woman 1984 is fantastic! The story is excellent & has a great, timely message; it packs in a ton of surprises; and amazing work is done with both Cheetah & Max Lord (Wiig & Pascal are both stellar). Get hyped, because it's the real deal. #WonderWoman1984#WW1984pic.twitter.com/9UQLyxn3gx
I've seen #WonderWoman1984!@PattyJenks literally made an 80s movie in every way, making it so unique for today. It feels both bigger than the first WW while simultaneously more contained.
I prefer Wonder Woman to Wonder Woman 1984. But I also much prefer seeing filmmakers take new, big swings with sequels and that’s definitely what Patty Jenkins and co. do here. Not everything adds up, but the value of selflessness, love and compassion do shine through. #WW84pic.twitter.com/xG4JS0NVbv
Yesterday I saw Wonder Woman 1984 at home & it was everything I needed & more. The movie is hugely ambitious, incredibly exciting, and full of much needed hope. It's also very long, to a fault at times, but mostly it reminded me how wonderful a big blockbuster can make you feel. pic.twitter.com/6rYbHEzI7E
Watched Wonder Woman 1984 last night at a virtual press event! It was wonderful! Kristen Wiig is phenomenal as Barbara, the opening 10 minutes will bring tears to your eyes …I absolutely loved it! @pattyjenks and @galgadot knock it out of the park! #WW84@wonderwomanfilmpic.twitter.com/HVNGmkuorT
An eco-system about to emerge at a level beyond what any other company can match
The ultimate superiority of the “whole widget” concept at Apple: making not only the computer or device, the system software, add on software, and now, with the M1 chip, even the most important components that power the “widget” is something we’ve been writing about for years.
With the release of the first macs powered by M1 chips, it was surprising, even to adherents inside our building, just how dramatic that superiority is turning out to be, and how quickly it has been confirmed in real-world tests.
The focus has, rightly, so far been on benchmarks and tests using various software in typical real world situations. The consensus on the results has been in general; “astounding” or “amazing” or “shockingly good”, nearly unanimously.
Why this has far more to do with the overarching “whole-widget” ecosystem than the traditional stand-alone cpu / gpu / architecture, however, seems, at least partially, lost in the brouhaha.
The layers of “synergistic” (not a word used by Apple) interaction and integration between the cpu, gpu, machine learning, code within the system, and, initially, the apple applications that are either free or standard paid software such as Final Cut ProX or Logic Pro X are where the real magic happens. Other developers such as Adobe, are going to have M1 optimized versions out soon, as well.
While the long vaunted Moore’s law at a virtual standstill for nearly a decade, the timing couldn’t be better for Apple’s revolutionary “revenge of the turtle” strategy – where a long term end-game they have been working on the probably at least a decade comes to fruition – big time.
Looking ahead, even more exciting possibilities are beginning to emerge
All this leads to today’s headline, courtesy of Bloomberg. I can summarize but let’s quote directly the introductory paragraphs:
“Apple Inc. is planning a series of new Mac processors for introduction as early as 2021 that are aimed at outperforming Intel Corp.’s fastest.
If they live up to expectations, they will significantly outpace the performance of the latest machines running Intel chips, according to people familiar with the matter who asked not to be named because the plans aren’t yet public.
For higher-end desktop computers, planned for later in 2021 and a new half-sized Mac Pro planned to launch by 2022, Apple is testing a chip design with as many as 32 high-performance cores.
With today’s Intel systems, Apple’s highest-end laptops offer a maximum of eight cores, a high-end iMac Pro is available with as many as 18 and the priciest Mac Pro desktop features as much as a 28-core system.”
-Bloomberg
Buckle up, Sunshine, the worm has turned and soon there’ll be no looking back
The bottom line here is: If you think the M1 MacBook air is faster, take a seat cause “you ain’t seen nuthin’ yet”. But this emphasis on the chip itself and various stats, such as, the number of cores, etc. belies just how backward the entire industry is, and how ground breaking the total concept is that Apple has planned to roll-out over, roughly, the next two years.
In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale.
The most radical reality of this, that is in many ways so hard to comprehend, let alone explain, is that this is a “virtuous battle” that is being fought on so many different fronts simultaneously, that the actual outcome, should the potential be realized in full by 2022, goes far beyond what can be imagined today with regard to what a “computer” or “mobile device” is.
In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale.
The unification of the various system softwares, between iPhones, iPads, Macs, as well as peripheral devices such as Apple Watch, Apple TV and even the HomePod mini, will be combined with increasingly powerful “A” and “M” chips and that combination will be even more improved by integrated machine learning upgrades and applications that are specifically coded to maximize the benefits of the entire inter-dependent system, meaning the systems within each device and the larger ecosystem of devices, machines and software.
This is not Apples to Oranges, this is Horses to “beam me up Scotty” in magnitude. Don’t believe it? Check back in 2022 and we’ll talk…
A more permanent “new normal” appears to be emerging in effort to adapt to a post-pandemic future
The debut for WB’s slate of movies to hit streaming services concurrently with theater releases, will undoubtedly have drastic consequences for the the already hard-pressed and struggling theaters.
Warner Bros. made mention that the hybrid release is strictly due to the pandemic, yet it’s unclear how the studio will navigate with movie releases for 2022 and beyond given the new model they are setting into motion.
Movie theater stock prices fell on the news. AMC shares dropped more than 15 percent, while Cinemark was down 14.5 percent.
Following the announcement, theater chain AMC’s CEO and president, Adam Aron made note they have “already commenced an immediate and urgent dialogue with the leadership of Warner on this subject.” He continued by saying “As for AMC, we will do all in our power to ensure that Warner does not do so at our expense. We will aggressively pursue economic terms that preserve our business.”
Theaters like AMC were agreeable to the one time exception of the Wonder Woman:1984 release to both theaters and streaming, however it appears they appear less thrilled to be on-board with the decision to upload the entirety of 2021’s schedule of films with that same release model.
Another large theater chain, Cinemark, wasn’t able to comment on how the hybrid model would impact its theaters in the long-term, “In light of the current operating environment, we are making near-term booking decisions on a film-by-film basis,” said a spokesperson.
It’s hard to not to have seen something like this coming. Streaming videos are been on the rise. Earlier this year Disney+ released “Mulan” and Universal released “King of Staten Island” and “Trolls: World Tour” straight to on-demand platforms.
Future evolution of entertainment distribution is a big unknown, like nearly everything else
Warner Bros and HBO are doing it a little differently. What has been typical during the pandemic, is the increased number of options for premium video-on-demand (PVOD) where viewers are given access to blockbusters on the same day as theater release but are required to pay a premium price, in some cases upwards of $30.
Yet in the case of WB’s 2021 movies, provided you are already a HBO Max subscriber, you will be able to watch these movies at no additional charge, other than your monthly fee. Compared to a PVOD price of $30 for one movie, $14.99 a month for the 17 movies for 2021 seems like a no-brainer.
There is a 30-day availability limitation currently set on these special same-day release titles, but that would likely only be an issue if you wanted to sign up for a single month to game the system, so to speak.
It does appear to be the case that this announcement and others that may be soon to come, still represent a form of experimentation by WB / HBO max to see what works during a pandemic. At the same time, there are some major signs that this is the beginning of the end for movie theaters, at least as the primary vehicle for the initial release phase of major feature films.
It’s unclear whether the dual release model will set a permanent new precedent for how Warner Brothers conducts its business, as currently only 2021 films are on the table. Come 2022 it is also possible that the entire entertainment landscape will be unrecognizable, since, for example, theater chains, such as Regal Cinema, are already at the brink of bankruptcy.
Apple software upgrades are now so deep and extensive that it will take months to absorb the potential benefits
Mac OS upgrades, which have been free going back more than 20 years, have been bordering on spectacular recently, but also do carry some dangers. Early adopters have been known to experience buggy not-100%-ready-for-primetime features that do, however, generally get fixed fairly quickly once live bugs are identified.
The upside is that there is, just as in the iOS systems, a literal cornucopia of free built in apps and features most of which benefit from the periodic upgrades.
As a matter of fact, many, many of the improvements are not detailed or listed in any manual and not used in the marketing materials for the free software upgrades. As the saying goes, they just “work”.
Probably the biggest of these invisible improvements, one that spans multiple apps and functions is the now, fully established, system known as iCloud. Born as “Mobile-me” and a nightmare until about 3 years ago, this system for syncing across all Apple devices, apps and software has become a powerhouse that has no comparable rival.
An evolving system nearly two decades in the making
The idea, sometimes maligned as overkill, is simple in theory. An Apple aficionado might own a desktop mac such as an iMac, Mac Mini or Mac Pro. For travel; a MacBook Air, Pro, etc, an iPhone (of course), an iPad and, whew, maybe wear an Apple Watch. There might be an Apple TV unit in the house and perhaps a HomePod mini (and so on!).
All of these can benefit from iCloud. Many functions, particularly with the Apple Watch, for example, are mandatory and help to link various functionality between devices.
But where this software enhancement has really begun to shine is when using built in apps that have a version on both the mac family and also within iOS and iPadOS, such as Notes, Photos and, of course, Safari.
Although these have been around since Yosemite and have had the benefit of iCloud Sync since at least that time, with Catalina they really started to function at a very high level. With Big Sur the potential is off-the-charts.
One caveat that is still a work in progress is the need for identical, or nearly identical, functionality across all devices (mac, iPhone and iPad at least). For the photos app this is nearly the case but for Safari and Notes there is still a way to go before all functions match on every device and OS.
Of course, this is the very lofty goal, already underway with the new M1 chips and the gradual goal of total interchangeability between macOS and iOS / iPad Os.
Many actions are still more functional on a mac than on iPhone or iPad: but that’s changing
Much attention is paid to the idea of using and featuring iOS apps on a mac, but for practical applications it is the ability of the software on iOS devices to have all the functionality of the macOS versions that is even more important and desirable.
A great example, and a glaring one, is Safari. Differences between browsing on a mobile platform (with iPad being a sort of in-between experience) and on a desktop or laptop can be frustrating and difficult.
For surfing news or browsing static content the differences are not significant, but if you start trying to do banking, or eCommerce or other more complex tasks you can hit a brick wall.
Much of this is on the server side where the websites themselves either block or are not compatible with all versions of Safari in every OS version.
However, particularly on iPad, there should be an eventual ability for Safari on iPad to emulate laptop / desktop browser specs for those purposes. And, with macOS Big Sur that is already nearly a reality.
Similarly when using the Notes app, which we do at Lynxotic extensively for story development and shared processing, the functionality is nearly seamless between macOS Big Sur and iPad or iPhone.
As a matter of fact, the differences are so minimal that, when switching between devices, finding a “missing” function, such as the ability on an iPhone to format the text into Title, Heading, Body and so forth, as you would do in WordPress or other text editing system, it is a shocking experience.
Beyond detailed individual features it’s the overall end-result that’s astounding
The overall experience from mac to mac – when using full iCloud Sync, is that you can move from machine to machine and a have 100% seamless transition. Although some files can be specially segregated by machine, if you choose, making them only available locally on that machine, this is up to the user.
You can have an expanded iCloud storage limit added to your account (2TB is currently $9.99) and have access to all files on all machines and devices.
Although still not 100% functional in all situations, even the files app and iCloud storage system on the iPhone can access and store all files and allow you to save or access many important documents on the go.
Starting with macOS Catalina, and now even more with Big Sur, the invisible and seamless “clone” experience when moving from desktop to laptop has been very functional and hugely beneficial, and now the iPhone and iPad are rapidly realizing a similar potential.
Shared Albums in photos, Shared Notes, Safari’s vast and ever improving ability to safely store 1000s of passwords and other site specific data, obviously the huge privacy upgrades, and soon, the identical user experience for all these apps across all devices, this amounts to a must-have success in software that easily matches the acclaim that the new hardware built-in with the new M1 chips have rightfully received.
The future is coming, faster than you think, and that’s a good thing (in this case)
Another big, I mean huge, factor that is coming into play with Big Sur and the various OSs, is the emergence of machine learning and “over-the-air” updates, including some that are unannounced and take place within individual apps without requiring user interaction.
The photos app is a huge example of this but the phenomenon is also spreading into other built in software.
This means that improvements in functionality and sometimes even added features are taking place faster and can be major, even between the official updates themselves.
In the end the “whole widget” approach will provide benefits so astounding that a user of Apple products will be in a “universe of capability” that has no comparable alternative and certainly no rival.
The improvements across all apps and functions are so vast that it would take thousands of pages to catalog even a fraction of them – basically it is better to do what we have always done with Apple system software; wade through while learning by doing and rejoice each time the “singularity”, that is now a stated goal, becomes a little bit closer.
With macOS Big Sur, your mac via iCloud and your other Apple devices are now already a vastly more powerful network of tools working together than they ever could be separately.
The Confusion around 5G goes far beyond the political-nonsense conspiracy theories
Most articles on 5G since the Apple iPhone 12 launch event on October 13th have been looking in the rearview mirror to predict the future: 5G will “disappoint” due to the slow buildout, technical limitations of the format, and various issues with all the competing systems and carriers, and these arguments are casting doubt on the much touted potential.
This perspective misses the point on so many levels, it’s difficult to know where to begin to unpack the myriad of misunderstandings.
Much of the technical discussion has been focused on the various flavors of 5G and the associated limitations and advantages of each. The fact that the fastest 5G, which goes by the sub-category moniker millimeter wave, is not instantly available everywhere for the 5G capable iPhones, and that they will not be in the hands of most consumers before next year, has been met with feigned shock and bewilderment.
And further, many highlight the confusion mounting over the various providers and the various flavors: 5G, 5G E, 5G UW or 5G+ as they are designated by “service indicators” on the iPhone 12 itself. Verizon Communications Inc., T-Mobile US Inc. and AT&T Inc. each have their own systems they have developed and are building out – looking for a piece of the 5G market, expected to be around $1.15 trillion by 2025.
First and foremost – since Apple and iPhone are the leader of all innovations in the marketplace – not necessarily by the sheer number of handsets sold, but by the focus on increasing technical and aesthetic quality, and appealing to the top demographic, not to mention the majority of early adopters, it is precisely the fact that, until now, the iPhone 5G handset did not yet exist, that the buildout is not further along.
The fact that, in real-world tests, it is already performing at up to 7 times the fastest previously available connections, was coupled inevitably with the caveat; physical locations where these speeds can be accomplished are currently hard to find.
Due to the technical issues with this ultra-high speed version of 5G; the inability to travel more than very short distances and the lack of ability to penetrate obstacles or walls, the possibility to get these amazing speeds are, at present, more likely to be found at outdoor locations.
This is, admittedly, an odd conundrum, but you can be sure, with the upcoming massive increase in competition for ISP customers, it is one that will find at least some viable solutions very soon. There are many billions at stake for those that can find ways to improve this issue.
“Standing in front of a camera store in South of Market, I got 5G speeds reaching 2,160 megabits a second, which was 2,900 percent faster than 4G. Even where it was a tad slower — behind the Safeway parking lot in the Marina district — the 5G iPhone drew speeds of 668 megabits a second, which was 1,052 percent faster than 4G.”
– Brian X. Chen for the New York Times
The carriers have not had the market to build for, and needed to be pushed by a huge influx of iPhone 12 owners. Then, meaning now, they will begin to compete with one another for that extremely lucrative group of users. That rising competitive battle is not the only one looming on the horizon.
Regardless of the ultimate time frame of the build-out, there is an obvious and very meaningful conclusion that we can reach here: 1 year from now things will look very different in the options available for those who want to work and play with the help of a faster internet connection (meaning, obviously, everybody).
As can be seen from the chart above in early 2020 the US ranked 13th in desktop download speed while mobile speeds ranked even worse coming in at #33 (various sources have US at #10 for fixed broadband). Liechtenstein is nearly 4x faster, on average, than the US. Also note that the highest average is one-tenth to one-twentieth of the eventual “ideal conditions” speeds of 5G.
Failure of the US Broadband infrastructure and the coming shake-up in the ISP system grid-lock
The problem is not a technological one. The US lags behind due to the pseudo-geographical monopolies held by various ISPs and the ability they have enjoyed to be able to gouge customers with high priced, bad service. Lack of competition often results in slow progress, or no progress.
That is all about to change. You don’t need to have a technician to analyze the various 5G systems, or compare carriers chances of “winning” to realize that the very fact that speeds and options are increasing exponentially is going to re-write the map when it comes to who controls the cash-cow subscription gravy train. That system is about to collapse.
In steps Elon, and his little copy-cat-side-kick Jeffy Bezos, and the landscape is about to become unrecognizable
First, 5G speeds rival or exceed the former fixed / desktop speeds which had commanded a premium for the geographically entrenched providers. 5G home systems will be available in many areas that will be competitive in speed, price and convenience.
SpaceX’s Starlink, with nearly 1,000 satellites already in orbit out of an eventual 12,000, with launches continuing almost weekly with 60 in each launch, is a serious project. This ambitious plan will eventually encircle the Earth completely with interconnected satellites that will link through intermediary “ground stations” with up to 1 million planned for USA alone. Each ground station is just under 19 inches (.48 m) across.
“It looks like a UFO on a stick,” according to SpaceX CEO Elon Musk “It’s very important that you don’t need a specialist to install. The goal is for … just two instructions and they can be done in either order: Point at sky, plug in.”
Satellite Broadband, such as SpaceX’s Starlink will not only add ubiquitous 100mbps and higher, low latency coverage, it will also cover the same areas with high population density, major cities, where both current systems and 5G are also focusing.
Exact pricing is as yet unknown, but it is very likely that there will be a high-pitched battle over customers, once the various systems go into the next phase of the rollout. And all of this is not factoring in additional players in 5G and satellite systems.
Longer term (2 years +) there will be major world-wide implications of this shift, toward more and faster options in internet connectivity
The first shift, primarily driven by the geographical independence of satellite broadband, such as Starlink, will be a decentralization of populations at massive scale. While we are looking at a world where, due to the current pandemic countermeasures, WFH a.k.a. work from home is becoming more than a temporary factor. As many as 20 major companies such as Google and Microsoft have announced extended or permanent work-from-home policies as of October 2020.
There are plenty of very serious discussions about what will be done with all the skyscrapers and office buildings once there are no workers to fill the offices. This is not idle chit-chat. A migration has already begun away from the insanely overpriced rents and home prices to take advantage of the work-from-home-anywhere approach.
Extrapolate, based on increased speed and availability of connectivity to millions of locations not currently viable, will soon have internet at minimum speeds rivaling the current world champion Liechtenstein (see above), and you see the beginnings of an exodus of epic proportions. Just in time for economic upheaval, due to the aftermath of the still ongoing global pandemic, and yes, the issues of accelerated global warming, which will, coincidentally, affect costal “elite” cities like Miami, San Francisco, New York and others around the world to a disproportionally large degree.
“The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems (along with AI plus robot technology (powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change. “
-DL
These changes, to be clear, are not all “bad” nor are they all the cause of negative side-effects such as the current covid-19 outbreak.
The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, (along with AI, robot technology powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change.
Change is urgently needed to build out the human networked-communication-system that will enable the learning and cooperation which is the only hope for the survival of our species. 5G, the iPhone 12 and SpaceX’s Starlink Satellite Broadband are going to be huge factors, in making the first baby-steps toward that change, possible.
Along with watchOS7 it’s all new with 100s of features to learn
2020 has been one hellava year so far. The fires, political chaos, pandemic lockdowns, economic depressions are all still evolving. Finally, some better news. Over the last several months the stability of the beta versions of the new operating systems became far better. In order to stay ahead of the curve we tested some of the most interesting new features including these 5.
iOS 14 and iPad OS 14 will be available on September 16th to download on your iPhone and iPad. This is a major update and includes a lot of changes to your world.Now you will be able to add widgets to your home screen, find apps easier with the App Library and there are many new features in iMessage.
There are also, digging a little deeper, hidden gems like the Apple Translate App. in the video above we demonstrated an interesting difference between the Apple software and the well known Google Translate. This feature, called “Conversation Mode” foreshadows what we believe is going to be the hallmark of all Apple Software upgrades going forward: machine learning and built in AI for the OS and apps.
In conversation mode the voice recognition engine is able to recognize what language it is “hearing” and then translate into the other language, based on the selected pair, in this case English and German. It can also recognize slang and alternate vocabularies and even some dialects and accents, such as UK vs American English.
At first blush this may seem like it is too deep into the detailed function of the app to be significant, after all for the most part we just need to know what a phrase means in an alternate language. But, in typical spectacular fashion, this feature is an example of something you don’t realize you need until you have it – then you can’t imagine you ever lived without it. Ultimately a conversation could be translated “live” without having to stop each time to let the app know who is speaking which language – making the flow of the conversation remain intact while the app “just works”.
Also in typical Apple fashion, it will probably take an iPhone 12 Pro, a 5G connection and a few months of machine learning to make that scenario a reality, but it would be an interesting experience nonetheless, when it is finally a reality.
Apple News goes Audio: Built in articles out loud
Apple News + might get a boost with the new Apple One bundle, also revealed in the Apple September 2020 keynote event. Those who opt for “Premier” will get Apple News+ access bundled in. Even without the News+ upgrade all users get access to audio stories released periodically “Apple News Today”, somewhat like a teaser sample pack to let you try out with your AirPods and see if the additional audio, including sync with text version and Apple Car Play might entice you to become a News+ subscriber ($5 per month without the bundle).
Privacy features delayed due to Facebook being terrified but coming soon
Although delayed, these features are some of the most important in the new OS versions. Just ask Mark Zuckerberg. The gist of the situation is that Apple is finally asserting it’s rightful place in the internet ecosystem: users should be allowed to opt in to surveillance by advertisers and predatory juggernauts like Facebook and Amazon, rather than be surveilled automatically and then have to jump through hoops (and potentially add blockers and plug-ins to escape).
Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.
That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate.
Searches might finally find what you want, coming soon
As many have noticed Google has been diverting searches to Google hosted pages rather than offering results that take you directly to the web site that published the information. This practice is the reverse of what Apple is trying to do. Google want to “hold” you in Google “territory”, just as Facebook tries to block you from leaving its ecosystem that you are logged in to. Apple, on the other hand, is set up to send people directly to the source of the information, such as news web sites, etc., albeit via Safari or the Apple News App.
This will all continue to be a contentious issue going forward as it is akin to a war between Apple, Google, Amazon and Facebook (!), so we will be following this closely and will continue to report, ahead of the fact in many cases, in an ongoing fashion.
Apple News Plus Audio features may remove “boring” from the aggregator
Among the many announcements anticipated for the September 15, 2020 Apple Watch and iPad virtual event: “Time Flies” there will surely be a lot of new iOS and iPad OS features revealed. Some are already available for testing in the iOS and iPad OS beta versions.
Once such already known feature are the expanded capabilities and features for audio in the Apple News App. Particularly interesting are the free stories daily – and the ability to sample narrated content. By using the new audio tab (that looks like a pair of beats headphones) any available audio features are curated for you, even if you don’t subscribe to Apple News +.
“Apple News Today”, which is a kind of teaser in a sense, is free to all users and will initially feature a “daily top stories” roundup of sorts which will be narrated and available in the audio tab.
“Audio Stories” is a more extensive collection of narrated content. These are automatically available for all Apple News + Subscribers. At $9.99 per month this is a welcome expansion of the existing perks.
The software features of the audio library are possibly the most interesting part. A “mini-App” similar to the familiar Music app controls the usual parameters. Additionally, there’s a great feature where you can seamlessly jump from listening to the audio version of a story and then pick up reading, or vice versa. Sometimes reading can be faster or maybe you want your ears free.
The best software feature of all though is the ability to sync the audio playlist and resume wherever you’ve left off (as per Netflix also etc) including….in your car with Apple Car Play. That has to be the most useful – being able to be reading on the train to your parked car and then switch seamlessly to audio mode as you begin the drive to your final destination…
