Eagerly awaited M1x chip expected to star and be unleashed in new Macs
For the second time in October Apple is hosting a virtual event to reveal new products and software. On October 18, 2021 at 10 the show will start, streamed as usual, from Apple Park.
Virtual events have become the norm since the pandemic restricted the possibility for live audiences. A bright side for this is that the production values for the virtual event have improved drastically in the last year and that makes for great streaming and online consumption after the fact in various forms of edited clips and screen shots.
Coming hot on the heels of the big iPhone 13 extravaganza earlier this month, this is turning out to be a big year for long awaited new products, and the M1x will potentially be the crowning achievement of the year.
Already a hit in the initial release the M series was received with a near ecstatic reaction with many in a state of awe when the upgraded capabilities were tested and measured in the wild.
As is widely known, the Intel i-7 chip was the workhorse for many years, with added cores and clock speeds helping somewhat, but with the M1 there was finally something that could usher in a new era of processors, particularly when used with optimized software from Apple and others.
With the M1x (with being the projected moniker with the actual designation to be confirmed on the 18th) there could be an even larger leap into faster, more efficient processor performance.
Gear lined up according to rumors and best intel on the street
Highly anticipated are MacBook Pros, with various larger screens and possible other hardware upgrades in addition to the new M1x, a mac mini with updated specs would be huge and many have pointed to an AirPod 3rd generation with unknown improvements.
As is often the case, if there are additional announcements they are likely to be big surprises and very interesting, the consensus is so all pervasive that is there is any deviation (like the absence of any of the above) it is going to be a shock.
The tweet from Apple Mktng SVP Greg Joswiak has a fun video that sets the tone for the virtual presentation and is likely to be followed with great content live streamed on Oct. 18th, with the option to tune in later for replays.
Even without surprises this will be a very important event with immense repercussions for all mac users. We will be covering the action live with additional details so please stay tuned.
Unexpected and Explosive Rumors Emerge as September Launch Dates Loom
Several new stories, based on rumors but from credible sources, indicated that both short and longer term some unexpected twists could be coming out at Apple. The first was reported in 9to5 Mac where they quoted renown source Ming-Chi Kuo saying that the iPhone 13 will include a feature that would allow the device to make calls and send messages without 4G/5G coverage. This would be accomplished via a new low-earth-orbit (LEO) satellite communication mode.
This idea appears to be extrapolated from the fact (unconfirmed) that the iPhone 13 will use customized version of the Qualcomm X60 baseband modem chip, and this will allow the possibility of communications over LEO satellite networks.
The famous analyst also believes that Apple will most likely partner with Globalstar, a LEO Sat company associated with Qualcomm, to provide satellite support.
Further, Kuo intimated that this type of feature would also, eventually, be included in other products such as the upcoming Apple AR headset, the Apple Car and other Internet-of-Things accessories.
This, while a huge revelation if true, both regarding to the timing, with the iPhone 13 almost certainly being announced in September, and regarding the implications for the future of, well, everything, creates more fascinating questions than it answers.
First, is how the “pre-loading” of the LEOSAT capability would work, with what partner constellations (Starlink, etc.) or even with an as yet wild rumor of a network to be built by Apple itself.
Further, if this would eventually be a full connectivity option or just a voice and message only service (plus FaceTime?), at least initially.
Pure Speculation, Theoretical Observations and Tantalizing Conjecture…
Added to all this was a second rumor, somewhat less solid but nevertheless interesting, that the long rumored Apple Car is, potentially, ready to be revealed (at least as a concept and announced and confirmed publicly) before the end of 2021 (!).
The source for this is an interview in Reuters with Akira Yoshino, the inventor of the first safe, production-viable lithium-ion battery. In the interview he mentioned Apple, Tesla and hinted at big things, particularly long term from Apple.
Here is the juiciest passage:
Reuters: What else should we know about the future of mobility?
Yoshino: Right now, the auto industry is thinking about how to invest in the future of mobility. At the same time, the IT industry is also thinking about the future of mobility. Somewhere, sometime, with the auto industry and the IT industry, there is going to be some kind of convergence for the future of mobility. Tesla has their own independent strategy. The one to look out for is Apple. What will they do? I think they may announce something soon. And what kind of car would they announce? What kind of battery? They probably want to get in around 2025. If they do that, I think they have to announce something by the end of this year. That’s just my own personal hypothesis.
Convergence for the future of mobility has been something that ties together all of Apple’s products including the as yet murky Apple Car plans. These various complimentary rumors logically lead to the even more mysterious idea that Apple could be working already to tie together the ubiquitous and all pervasive access to the internet – 4G/5G, wi-fi, LEOSAT networks, and ultimately all Apple products with the Apple Car as a mobile station (driving autonomously of course). That’d be convergence, all right.
And wow, taking this one giant step further, there has been a little known, highly speculative rumor that Apple, ultimately, has plans to build (launch?) it’s own satellite network.
Naturally, Starlink and others are already building-out, so this is somewhat of a moot point, but based on Apple’s penchant for owning the “whole widget” and squeezing all possible from any synergies, it does make total sense as a long term projection.
The biggest, mind-blowing, aspect of that potential scenario would be the “walled garden” that would include all current devices plus a car (!) and the idea that anywhere on earth connectivity would be always available to the entire system. Oh, and powered by sustainable energy.
It’s that’s not a utopian fantasy (for Apple fans at least) it’s hard to say what would be!
Potential launch dates teases Apple customers as September anticipation builds
According to claims found on the Chinese e-commerce site IT Home, Apple may have plans to launch its iPhone 13 (all models including mini, pro and pro max) starting on September 17 and the next generation AirPods on September 30.
The dates are totally speculative, other earlier dates have also been floated, and there have yet to be any official confirmations of launch dates from the company. The two separate September product launch dates could also align with previous rumors that Apple will hold up to 3 events in the same month.
However Apple has traditionally released new products starting in September so the timeline could be true. In previous years, Apple has held events on September 7, 14, and 21.
According to MacRumors who spoke with DigiTimes, Apple has plans to have a series of events in the month of September. This would clearly deviate from how the company approached the launches of its newest products last year.
In an unusual twist at the time, the launches were spread out into three separate product events that landed during the fall months of September, October and November.
Due to the ongoing pandemic, last year’s event was live-streamed versus in-person, which may have allowed Apple to better adapt its product rollouts in digital form.
There are many new products rumored to be released that include the iPhone 13, Apple Watch Series 7, next generation AirPods, a new baseline iPad, an updated iPad mini, as well as the much anticipated 14 and 16 inch MacBook Pro laptops.
Sci-fi sounding, inevitable upgrade for today’s online communications
You might have heard lately about the “metaverse” and yet that can mean a variety of different things to different people. Often, it’s a term that relates back to gaming and 3D augmented reality enhancements of networked communications.
There are even crypto and blockchain related projects using this term and concept. While all of these various factors are welcome, and potentially part of this next phase of convergence of communication via networked technology, there’s something else happening under the surface.
”The pandemic, with its requirements of physical distancing, has brought people into online digital environments for a growing range of shared human experiences.” — Wired UK from “The Metaverse is coming” by David Baszucki
The acceleration in AI application, machine learning, and converging use cases for all communications tech has created a situation where the entry-portal to the emerging metaverse is already here.
One often overlooked aspect of a transition to a more complete digital life is the need for humans to have adapted to the need and potential benefits of the idea. This is what is happening via many routes, including Apple and the constant synergistic upgrade cycles that have just gone into a new, bigger phase with the migration to a unified OS structure built around Apple Silicon.
The gradual increases in iOS functionality and user sophistication are changing how we interact
iOS15, previewed this week at the WWDC2021 is rolling out literally dozens of new features, many based on machine learning, neural networks and AI that propose a new level of highly sophisticated options to communicate with video, photos and text.
While this mixture of “basic” media has been the staple of our current modes of online communication, particularly via social media, the incredibly increased depth of new options and functionality of iOS15 and iPadOS15 and MacOS Monterey will make all modes of communication feel completely new.
In the evolution of online media and enriched communication (OMEC to coin an 80s sounding acronym) the slow and uneven progress is based on many factors. #1 is always user adoption and sophistication.
Second is the quality of the hardware devices and software upgrades each user around the world has access to. In the case of iOS (iPad, iPhone & macOS) the immediate adoption of upgrades is a large factor on the plus side, helping new innovation to arrive in general use more quickly.
The last factor, a huge one, is access to fast ubiquitous internet data connections, and, in the US at least, this is less consistent than ever (or our expectations are rising faster than the build out).
However, particularly in Asia, 5g is beginning to make a dent. Satellite broadband, like Starlink, should also start to be a factor as early as 2022. Government infrastructure build-out funding and subsidies in the US is on the way in 2021.
Augmented 3D features are still growing but will merge with 2D
The upshot of this topic is that “2D” factors and increasingly sophisticated manipulation and interactive features that are already coming in iOS15 will bring us all closer the entry-portal stone-age version of the metaverse.
We all depend more and more on communications and using our devices – work from home, personal, business and hybrid activities (such as the emerging content creator class). Often, as a result, we have fewer options to go offline for “organic” RL (real life) interactions.
The increasingly sophisticated capabilities available are beginning to make even face to face communications, particularly in work situations, feel “un-enhanced” as we become accustomed to and dependent on the digital enhancements and potential of a full media rich interaction.
This is an example, one could say, of the subtle encroachment of the emerging metaverse onto the “real world” and how the boundaries are blurring and even beginning to disappear.
Rather than a sudden “jump” into a metaverse, similar to the cliché sci-fi plots from films like “Ready Player 1”, what is happening is a nearly imperceptible transition to metaverse-like experiences that will become commonplace, initially in a primitive form, and then eventually become the norm. Similar to the proverbial Frog in pot, with warm water temperatures that increase so slowly that the Frog doesn’t even notice, until it finds that it is swimming in pot that is already boiling.
The misconception that a “killer app” or sudden shift into an online, virtual reality world, is the future, and that a big leap will happen nearly all at once, is harmlessly superimposed on the real transition that has already begun.
When Apple’s 2007 launch of the iPhone changed communication forever: the journey began
The new “Digital Legacy Program”, also announced at WWDC2021, is another hint that we are already living in an extremely primitive version of the metaverse. Our online identity, data, and even behaviors and experiences are so essential and all pervasive that it has become necessary to keep a digital key to access the huge trove of personal data we will leave behind to pass on to our living loved ones, after we are gone.
The metaverse, that means, is not only creating a parallel digital universe for us to live in, in an ever more complete and sophisticated way, but we are also already setting up the eternal storage of our virtual life experiences to be passed down to future generations.
Though nearly invisible while in such a relatively primitive iteration, the concept, an example of overlapping advancements in innovation, is a tiny step towards digital immortality.
The metaverse could help to save us all
It’s not just professional and work related communication that relates to the gradual increase in the depth of networked communication options, but, even more so, casual and leisure communication and interaction is key.
TikTok and other video communication trends are at the forefront of of user evolution and metaverse activity expansion. When people feel motivated to find new and better ways to communicate using richer media and augmented techniques for fun, and to gain more recognition in online societies, that advances digital sophistication.
This process of the evolution of user comfort and sophistication, while existing and interacting in the metaverse, is the fastest way for the augmentation to become more effective.
There’s a mostly unseen benefit and need for this, otherwise seemingly pointless, global development
The challenges that the world faces, encroaching, devastating fallout from global warming and excess carbon in the atmosphere, political corruption and inequality, disinformation and cybercrime, and so on.
Ultimately, unlike at any time in human history, we are facing a challenge. The survival of our species and even the planet are at stake.
In the years and decades to come it will become more and more obvious that there are only two paths possible. One path toward a kind of Utopia, or another one that will lead, inexorably to Oblivion.
Though the metaverse is scary in many ways, and does not always appear as a way to a better life, augmented and enhanced communication is one of the most desperately needed ways that solutions could eventually be discovered and implemented.
And that would put this progression and evolution of tech more in service of Utopia, and could be at the heart of a rescue plan to prevent Oblivion, before it’s too late.
Upcoming slate for Apple TV+ Reveals gradual upward slope to content
Until now Apple TV+ is still a bit of an also-ran. With Disney having an incredible run and HBO max making waves with its new Warner Brothers deal, even as Netflix and Amazon continue to ramble on, Apple’s premium streaming service seems almost like an underdog.
One thing about Apple, though, they rarely go into anything without a lot of planning. In this case with upfront investments of over $6 billion, anyone signing up now, or still taking advantage of the free subscription offers, can rest assured there will be a steady stream (sorry) of new content arriving for the foreseeable future.
Not everything gets announced and given a firm release date in advance, with the production schedules still in a bit of chaos, but we’ve made a list of what will be coming up soon. Please scroll down to the bottom of the page if you want to see the shows that are already released and can be seen immediately.
Apple TV+ is releasing new movies in the next few months. “Losing Alice”, “Palmer”, “Cherry”, and Billie Eilish documentary “The World’s A Little Blurry” have been announced so far, please check out the trailers below:
Losing Alice / January 22, 2021
“Losing Alice” is a thrilling cinematic journey that uses flashbacks and flash-forwards in a satisfyingly complex narrative that takes the viewer through the conscious and subconscious of its protagonist’s mind. The series follows Alice (played by Ayelet Zurer), a 48-year-old female film director, who feels irrelevant since raising her family. After a brief encounter on the train, she becomes obsessed with a 24-year-old screenwriter femme fatale, Sophie (played by Lihi Kornowski), and eventually surrenders her moral integrity in order to achieve power, relevance and success. Through the prism of this female Faust, the series explores issues such as jealousy, guilt, fear of aging, and the complex relationships women have among themselves and each other. But above all, “Losing Alice” is a love letter for the still-too-rare female director.
Palmer / January 29, 2021
After 12 years in prison, former high school football star Eddie Palmer returns home to put his life back together—and forms an unlikely bond with Sam, an outcast boy from a troubled home. But Eddie’s past threatens to ruin his new life and family.
The World’s A Little Blurry / February 26, 2021
“Billie Eilish: The World’s A Little Blurry” tells the true coming-of-age story of the singer-songwriter and her rise to global superstardom. From award-winning filmmaker R.J. Cutler, the documentary offers a deeply intimate look at this extraordinary teenager’s journey, at just 17 years old, navigating life on the road, on stage, and at home with her family, while writing, recording and releasing her debut album “WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?”
Cherry / March 12, 2021
CHERRY follows the wild journey of a disenfranchised young man from Ohio who meets the love of his life, only to risk losing her through a series of bad decisions and challenging life circumstances. Inspired by the best-selling novel of the same name, CHERRY features Tom Holland in the title role, as an unhinged character who drifts from dropping out of college to serving in Iraq as an army medic and is only anchored by his one true love Emily (Ciara Bravo). When Cherry returns home a war hero, he battles the demons of undiagnosed PTSD and spirals into drug addiction, surrounding himself with a menagerie of depraved misfits. Draining his finances, Cherry turns to bank robbing to fund his addiction, shattering his relationship with Emily along the way. Brought to the screen in bold, gritty fashion by visionary directors Anthony and Joe Russo, CHERRY is a darkly humorous, unflinching coming-of-age story of a man on a universal quest for purpose and human connection.
And here are the shows available to watch on AppleTV+ right now
Apple had a big year – but how big will first become apparent in 2021…
By now, it is not unexpected for the latest iteration of the iPhone, iPhone 12 in this case, to do well and even best the competition across the board in any given year. While it is nearly an automatic ritual that doubt will be cast, and the demise or at least diminution of the iPhone and Apple are predicted, nearly every year the opposite in the case.
This year was different. There was plenty of doubt – but the surprise announcement of the M series of chips for mac and the even more surprising benchmarks and performance improvements pretty much obliterated the doubters.
Not only that, but a layer beneath that headline news was a secondary layer of innovation and areas where long planned improvements came to fruition.
The first steps into a massive multi-year system software transition, one that will eventually merge the mobile operating systems of the iPhone, iPad, Apple watch, etc with the mac, moved seemingly ahead of schedule, with the huge improvements in iOS 14 and macOS Big Sur.
And all the various services such as Apple TV+ and many other offerings made huge strides as well.
As a matter of fact, a list of all the upgrades, added features and new services and products would be so long and varied that the transcription is beyond the reach of a simple article such as this one.
However, that alone is not where some of the biggest changes and most surprising evolutions have occurred. The real “action” so to speak is in the integration and unexpected by-products of the merging and deepening of all the new features and settings.
Take for example the macs that feature the M1 chip. It is not the chip itself, not even the new operating system that has the most impact on the performance or usability of the machines.
It is the integrated functionality of the various elements of the chips – Apple M1, the first ARM-based system on a chip – composed of several different components including the CPU, GPU, unified memory architecture (RAM), Neural Engine, Secure Enclave, SSD controller, image signal processor, encode/decode engines, Thunderbolt controller with USB 4 support, all of which are made more powerful by the continuously upgraded software system.
This – a kind of invisible interactive and synergistic ecosystem – not only has at it’s heart the “whole widget” philosophy legacy of Steve Jobs, but also a new and insanely futuristic definition of “whole” which now includes these proprietary Apple chips (CPU, GPU, NE), plus A.I. / machine learning and system core operating as one continuously evolving and reinforcing “unit”.
The future is already here, we just don’t see it like fish, maybe, never heard of a thing called water…
This new concept of the constantly increasing potential advancement in efficiency and power is not only the new standard basis for what constitutes computing technology at Apple, but will emerge as the ultimate re-definition of what “power” in computing means at all.
Similar to the internet – where the evolution and development is at stone age levels compared to where it will (and must) eventually reach in decades and even centuries, computing (or “personal” computing as it was dubbed in the last century) is also in very early and very primitive stages of evolution and this next step represents an early beginning, not a destination or accomplishment of a goal.
Even Apple has stated that the initial transition of a unified operating system shared by mobile and desktop / laptop devices, iOS / macOS, will be years still in development and implementation.
Meaning, in 2024 we may see the first real life trails and dissemination of a new kind of computing system, and, more importantly, computer assisted communicating, made possible by the complete integration of these hardware, software and A.I. advances.
Just in time, because the threats of global warming, pandemics, political upheaval and economic disaster need, more than anything, enhanced learning and communication that can be aided, we must fervently hope, by improved digital tools. A better bicycle, so to speak.
Fortunately, Apple has our back on this. And in 2021 more, much more will be revealed, if 2020 was any hint, of an exciting future not just for technology, but for the creative uses of it for the betterment of humankind.
The battle is getting very public and will get louder and nastier
The full page newspaper ads taken out by Facebook, where they proclaim themselves the champion of small business and attack Apple directly are interesting and curious on many levels.
It will take a series of articles to attempt to untangle the confusions and endless, often intentionally fostered, misconceptions that will most certainly arise in this battle of titans.
At the heart of the matter is, however, the largest misconception humanly possible, the idea that these monstrously huge companies, and how they operate, are anything at all related to “normal”.
The fact that all of us have seen the role of the internet in general increase over the last 20+ years, and have therefore had to deal with, and in some cases, go through and cooperate with these behemoths, may be the status quo that has developed, particularly in the last decade, but it is without precedent on many levels.
The size, power and influence is beyond comprehension and this clouds every issue
Before even beginning to contrast one giant against another one must first confront the very existence of entities of this magnitude. It’s fair to say that never in history has such a tiny group of companies, and by extension, individual humans, controlled so much of the economy and so much of that impacts the society and our experiences.
This chart is not current. If it were the disparity would be far larger and even more astounding:
This information, for a human, is so out of whack that you would have to stare at this chart for days before it could even sink in. And, as it it only a chart of size, built on company market capitalization, the power and influence, which represents and ever larger disparity, is not represented.
The dominance overall is so extreme as to be humanly incomprehensible. And by all measures the disparity between the big tech firms and “everybody else” grows literally by the second.
If you are afraid of A.I., you’re too late, the world is already controlled by computers and software via these companies
Facebook is probably the best example to illustrate the problem of market power and dominance on a level that is so far beyond traditional methods of measurement that even government antitrust investigations are barely able to begin to access the potential violations.
“The questions below might seem odd, or even absurd. But what is really absurd is that they are, for the most part, never asked. “
The questions below might seem odd, or even absurd. But what is really absurd is that they are, for the most part, never asked. Since the iPhone and later Samsung / Android revolutionized information and photo sharing, it has been accepted as a simple reality that Facebook controls nearly all the “social networking” that is done with that data. Why?
What is Facebook? Most would say they are a “social media company” but that can mean anything you want it to mean. They claim they are in the business of “connecting people” yet they derive massive wealth and profit from advertising, and “monetizing” their network, the largest network of “social users”, by far.
And if they are interested in connecting people, then what do those people own of the network that they themselves comprise? That would be nothing.
What say do they have in how they are used to “monetize” the network that they literally “are”? None.
What trust do they have to surrender to the company, which includes Facebook, Instagram, WhatsApp and more (all controlled 100% by a guy named Zuckerberg)? 100%
“What ‘say’ do they have in how they are used to “monetize” the network that they literally ‘are’? None.”
— D.L.
Who authorized Facebook (or Google) to amass vast databanks of private personal information from a huge chunk of the world’s population, and use that data to amass fortunes of unheard of size using secret proprietary algorithms that they have zero requirement to disclose? Well, technically, users, inadvertently and without understanding, did. Otherwise: No-one.
Well, technically all of this was “allowed” via Section 230 of the Communications Decency Act, passed in 1996, and states that an “interactive computer service” can’t be treated as the publisher or speaker of third-party content. This, effectively, protects websites and “platforms” such as Facebook, from lawsuits in the case that a “user” posts something illegal. There are exceptions, for example, for copyright violations, sex work-related material, and violations of federal criminal law.
This fact does not remove responsibility for building a system that gives massive financial benefit to Facebook, Google, etc and very little, in reality, by way of return or influence to the “user”.
It’s as if a man figured out a way to use mental-telepathy to rob banks and could never be caught or prosecuted due to the fact that no one had ever robbed a bank that way before. And then he claimed that he should be allowed to continue doing it forever, with impunity.
What would Facebook and Zuckerberg have if the billions of “users” stopped using its network? Nothing.
How little sense this makes just goes on and on. There could be 100s of pages of similar questions and answers and the end result would be a slightly better understanding of the absurdity of the very existence of such a “service” or company or whatever this is.
Why absurd? In a nutshell, Facebook controls private networks that exist “inside” a more public network called, for lack of a better term, “the internet”. And, because of what could be termed a mistake of history they represent a dominant, near monopoly, in the “space” which in this case is currently called “social networks”.
The dominance and the definition of monopoly can be argued endlessly (and likely will be in the coming antitrust cases) but, in the end, the numbers don’t lie. Only one person benefits, in direct payments of trillions of dollars, from a near monopoly in social networks. The billions of people, the very people who are the network, do not.
A bleak analysis, perhaps, but is there any light at the end of this tunnel?
The current increase in antitrust cases, both in the US and Europe, is a canary-in the-coal-mine moment and the wars over all the arising issues has begun and will go on for years.
The fact that Facebook is heavily advertising that they are the “good guy” while Amazon and Google do the same, is both ridiculous and sad, since “good guys” don’t have to buy ads to draw attention to that fact.
And the fact that these companies have already started, both in word and deed, to attack each other directly, is an indication of just how serious and all pervasive these mega-wars will be. This is just the beginning.
While none of the companies depicted on the chart above can be said to be without blame for the world of injustice and malfunction that is the internet, and by extension, our world, there is one company that stands apart from the others in so many ways and for so many reasons that they, amazingly, represent some hope within the madness.
And, not coincidently, they are the one that is already being attacked, in print and software, as the wars begin: Apple.
How Apple actually represents hope to clean up the tech universe that, arguably, they are most responsible for having created, is likely a hard sell with those that want to lump all these huge companies together. Because, after all, they are all huge.
However, nothing could be further from the truth. More on this and other burning questions in our next episode, so stay tuned.
Hints and Leaks are becoming commonplace – this time it’s the features that wow
Rumor Reports have surfaced that Apple is planning a hardware reveal event for December 8th, 2020, likely at the usual 11am PT time slot. The leak was said to some from an internal memo, and Service providers have been told to expect changes on Tuesday. MacRumors reports that this type of prior warning to suppliers has coincided historically with new products being launched.
What product(s) might be launched?
It’s not likely that a major product will be launched (so no new MacBook or iPhone, for example), but some possibilities that have been mentioned are an AppleTV update or the ever elusive AirTags.
AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.
Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.
In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.
The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.
Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.
Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.
When Apple delays (as with the MagSafe surprise just announced) good things happen…
As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.
Although it’s been quietly hovering in the shadows since WWDC in May, Apple TV+ is about to explode onto the scene very soon, it would appear. As can be seen in the various teasers we’ve assembled here – big, nay, huge names and stars are onboard.
What’s not so well known, is that there are many, many productions already in the pipeline, presumably to be released over the next year. How many? Already outlined in available information are over 30 original series or features that are at various stages of production.
Here are just a few headline titles:
Amazing Stories (Spielberg revisits classic series from his childhood)
The Morning Show (see above, all star cast: Reese Witherspoon, Jennifer Aniston, Steve Carell and Billy Crudup)
See (directed by Francis Lawrence (The Hunger Games: Catching Fire and Mockingjay Parts 1 & 2), production budget rumored at $15 million per episode)
Little America (topical series of human stories that feature immigrants)
Helpsters (An educational entertainment series aimed at pre-schoolers)
Little Voice (J.J. Abrams executive produced comedy/drama series)
Truth Be Told (10-episode series based on the bestselling book: Are You Sleeping: A Novel)
Servant (produced by M. Night Shyamalan, 10 episode drama series)
Dickinson (comedy series about the early life of Emily Dickinson)
The service will be available in over 100 countries world wide, and the production war chest is rumored to be upwards of Six Billion Dollars.
The size and scope of this “hobby” project, as Steve Job’s once called the Apple TV device, is far larger, from all indications, than the somewhat underwhelming reactions from the press would have one believe.
“There’s truth pumping through your veins and into the story that you’re telling”
– Jennifer Aniston
Although there has not been much noise or hoopla yet, there are many indications that this could be a sleeping giant. Not necessarily an overnight success, but a long grinding campaign that will eventually reach higher and further than anyone is imagining at present.
The Evolution of an Ecosystem, Decades in the Making
Sharing the “plus” with its smaller sister Apple News +, it looks like the plus designation will mark the first foundational bricks of a possible future media empire, while in hardware everything “pro” begins to emerge.
Current rumors indicate that a new “pro” model iPhone is imminent to go along with the already established iPad Pro, MacBook Pro, iMac Pro and newly updated Mac Pro.
It would stand to reason, therefore, that, in the very near future, the “gang of Pro” will meet up with the Plus sisters, and a new extended services based media, software expansion will unite with the upper echelon hardware empire, and, if successful, will reveal a truly balanced spectrum of offerings.
“A story should make you forget your surroundings, forget your agenda, your day and, hopefully, makes you forget yourself”
– Steven Spielberg
And for a company that invented desktop publishing, pushed digital music transmission and photography into the mainstream, not to mention, put the smart into smartphone, there is an unavoidable logic and symmetry that is emerging. As Apple increases its focus on service income, original entertainment and educational production a balance across all sectors begins to take shape.
Naturally, coming “late” on the heels of the extremely successful growth of Netflix Original productions, Amazon, HBO, Hulu and now Disney’s Streaming Service, many will say that Apple is behind the curve and not likely to dominate.
Now, it would be wrong to mention Nokia, Blackberry, or Steve Ballmer, and say that Apple is not a company that you’d be wise to underestimate, but, after all, coming “late” with a significantly better product is what Apple does best.
“Life often makes no sense. There is something about stories, that brings a sense of order and purpose to the world and allows us to live other lives than the life we’re living”
– J.J. Abrams
The hardware, software, media content production and distribution networks are, over a period of decades, evolving into the only ecosystem that has a benign, if not heroic purpose in it’s relationships with its user base as well as its professional partnerships.
Constant complaints that Apple earns too much money or somehow takes advantage of customers often have a hollow ring. When you look at the innovative accomplishments and world changing technology created, and compare that to empty, corrupt almost meaningless advertising empires such as FaceBook or Google, somehow it seems a different level of trust has been earned.
Yes, in a sense Apple is following the lead of other tech behemoths that have upended the Hollywood Power structure, but, at the same time, one gets the sense that the slow, deliberate moves can be traced all the way back to Steve Jobs, his days at Pixar and that, somehow, his superior vision guides the entire evolution, even the new “plus” wing, of the ecosystem to this very day.
In then end, the broad array of product and service offerings that Apple is building, now being expanded into the realm of not just entertainment and educational distribution (as iTunes has had in place since 2001), but also into the production and financing of original programming, marks the beginning of a more complete and potentially better functioning ecosystem.
Overall, this is extremely positive, not only for Apple’s financial health but, indeed, for the vast legion of Apple adherents around the globe.
Oddly fitting, it seems, to be writing this on the 75th anniversary of D-Day, and imagining a very different, yet strangely similar, world outcome at stake. As pundits and trolls debate prices and feature sets, something larger is happening just beyond the threshold of perception.
The superior ecosystem of integrated elements, conceived as a whole, is beginning to emerge after 35 years. And, as if rising from a fog, the outline of the way we will create and communicate via digital networks in the future, is getting clearer.
Beginning with a new Mac Pro featuring up to a 28-core, Xeon processor, and a new Pro Display XDR, a 32in, 6k Retina with a million to one contrast ratio and a billion colors, both announced along with macOS Catalina and iOS13, all due out in the Fall, there appears to be a pattern emerging.
“With overall improvements in connectivity coming with 5g, not to mention all the satellite systems being built, the trinity of hardware muscle, accelerated software evolution, and hi-speed networking will be the “one more thing” of the era to come”.
The real story is about the improvements in the creative and computational power coming together on three fronts:
“If you want to teach people a new way of thinking, don’t bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking.”
― R. Buckminster Fuller
Powerful fast hardware (nobody is complaining about the speed and power of the new Mac Pro), extended functionality of software – whether embedded within macOS Catalina, or from third parties, and then, finally, the-up-and coming speed and low latency of 5G and satellite networks.
However, a fourth, and very important force, not to be forgotten, is user sophistication. Seldom mentioned, it is barely a ‘thing’, yet without this essential component, the adoption of new technologies and communication methods could not move forward.
The gradual evolution of user adoption and skill will always gradually follow where the tools lead. For example, the ‘Digital Hub‘ of 2001 was a mystery, at the time, to a public that had barely begun to adopt the digital camera, and yet is completely obvious in hindisght.There’s a battle here, but it’s not for the stock price, revenue targets or market share. It’s for hearts, minds and the fulfillment of a sacred vision of a young Steve Jobs. To build a set of tools, overtake the Condor and soar above the mundane.
This combination, the rapidly emerging four pillars, will be nothing short of a revelation for the ages, all at a time when Moore’s Law is said to be dead or at least dying. And I didn’t even mention AI or machine learning.
“What a computer is to me is, it’s the most remarkable tool that we’ve ever come up with, and it’s the equivalent of a bicycle for our minds.”
– Steve Jobs
“I think one of the things that really separates us from the high primates is that we’re tool builders. I read a study that measured the efficiency of locomotion for various species on the planet. The condor used the least energy to move a kilometer.
The rest of the quote above from Steve Jobs:
And, humans came in with a rather unimpressive showing, about a third of the way down the list. It was not too proud a showing for the crown of creation. So, that didn’t look so good. But, then somebody at Scientific American had the insight to test the efficiency of locomotion for a man on a bicycle.
And, a man on a bicycle, a human on a bicycle, blew the condor away, completely off the top of the charts.”
Mac Pro IMAGES:
[gdgallery_gallery id_gallery=”3″]
photos by Apple
THE SECOND WAVE STARTS WHEN THE FOUR PILLARS ARE COMPLETE
What shines through is the path that Apple has kept all throughout the years and into today. Steve’s continuing, guiding hand prevented the core value propositions and and underlying goals from changing. And hallelujah to that.
My understanding is that a great part, if not the greatest part, of that ethos, was that human creativity and communication are paramount. And that building tools, to enhance and engender those, are a scared quest, worthy of noble men and women.
Now, here we stand, in a world that cries out for, and is even in danger of perishing without, a new higher level of communication and creativity.
And the tools are arriving, hopefully in-time, so let us be thankful to Steve’s great legacy, to Apple’s perseverance, and now pull together – and get to work…
Pro Display XDR IMAGES
[gdgallery_gallery id_gallery=”4″]
photos by Apple
FROM WHENCE ALL WEALTH?
Much has been made of the high prices and perceived ‘lack of innovation‘ in this, most recent, stream of new products from Apple. One ‘Fair and Balanced’ news organization’s headline screamed that Apple was considered ‘criminal’ for charging $999 for a monitor stand.
Sometimes, information comes at us all so fast, our brains need some time to catch up to reality. T his year’s WWDC was a bit like that, an avalanche of updates and features, exploding from 90 foot screens.
“And whence will come the wealth with which we may undertake to lead world-man into his new and validly hopeful life? From the wealth of the minds of world-man — whence comes all wealth.”
– R. Buckminster Fuller
A thousand dollar stand? Horrors. 50k for the maxed out system, boo hoo. ‘You can buy a gaming PC for around the same as the stand’. So what?. Next we’ll see an article calculating that if you buy 10 Pro Display XDRs and 10 stands that’ll be over $60,000! And somebody groaned! Quel Scandale! Apple haters are still hating and if it bleeds, it leads. And missing the story like it was the the broad side of a barn.
As a species, Buckmintser Fuller probably also said, we have been on training wheels. Well, now they are coming off, and we will need every ounce of power we can get our hands on if we are going to innovate and communicate ourselves out the messes we’ve created in this world.
Are these the tools meant to help content creators contribute to Apple’s shift from primarily hardware profits to income from subscriptions and services? Yes.
They are also the tools to help creators, communicators and scientists to innovate and ideate our way out of a road to possible self-inflicted extinction. Oh, yea, there’s that.
So let’s stand up and cheer for the company that is trying, like Steve wanted, to give us the best tools. ‘Cause heroes are hard to find, these days. Hero companies? There’s only one, or maybe two.
Apple is leading the way with serious simultaneous improvements in 2 of the 3 pillars of the golden triangle: more muscular hardware such as the new Mac Pro and Pro Display XDR, shown here, and a new galaxy of capabilities that will grow out of iOS13 and macOS Catalina, both announced and showcased this week at WWDC.
Performance Upgrades Galore Released Ahead of Streaming TV Launch
Updated AirPods are out – AirPods 2 is the catchy name for this iteration. They’re now powered by an Apple designed H1 chip. This chip was designed specifically for the new AirPods. The H1 is built to deliver higher performance, faster connect times, and more talk time. And, the new AirPods will be available with a wireless charging case (which also works with older AirPod models).
Shortly after the AirPod 2s were announced, new versions of the iMac All-in-one desktop computer also hit the street. As shown in the graphic below, 5 new variants, two 21.5 inch and three 27 inch Macs, each with slightly different feature upgrades are now available. The computers also have a new set of chips that will deliver twice the graphical and computational power.
All five models have intel processors and AMD Radeon Pro GPU’s. Users can expect to see up to 50 percent improved performance working with Photoshop projects, or the ability to create up to two times the amount of virtual instruments in Logic Pro X, or view up to 16 simultaneous multi-cam streams compared to the previous seven in Final Cut Pro X.
The lower end models keep their 4K Retina display. The bigger models feature the usual 5K screen. The computers range from $1300-$5000+ depending on size, specs and optional upgrades.
Apple hasn’t changed the iMac‘s iconic aluminum chassis or glass screen. They’ll have the same screen sizes and resolution, same brightness and wide (P3) color gamut, and same ports (two Thunderbolt USB-C, four USB 3, SDXC, Gigabit Ethernet, and headphone jack).
iPad Air is back and iPad mini too, with pencil. Both with a spec bump. Although the items are not “financially important” in terms of Apple’s overall bottom line, they serve as introductory Apple products. Popular gift items that can acclimate new users into Apple culture.
These new versions of established products are welcome news as the specs and value have improved.
Hardcore aficionados however, will be anticipating major upgrade news, such as the refreshed Mac Pro (not upgraded since 2013!) or iPhone 11, possibly in June and October, respectively.
