Category Archives: Apple

Facebook vs. Apple vs. Google vs. U.S. Gov: War of Giants is at Hand

Above: Photo ubisoft / Lynxotic

The battle is getting very public and will get louder and nastier

The full page newspaper ads taken out by Facebook, where they proclaim themselves the champion of small business and attack Apple directly are interesting and curious on many levels. 

It will take a series of articles to attempt to untangle the confusions and endless, often intentionally fostered, misconceptions that will most certainly arise in this battle of titans. 

At the heart of the matter is, however, the largest misconception humanly possible, the idea that these monstrously huge companies, and how they operate, are anything at all related to “normal”.

The fact that all of us have seen the role of the internet in general increase over the last 20+ years, and have therefore had to deal with, and in some cases, go through and cooperate with these behemoths, may be the status quo that has developed, particularly in the last decade, but it is without precedent on many levels. 

The size, power and influence is beyond comprehension and this clouds every issue

Before even beginning to contrast one giant against another one must first confront the very existence of entities of this magnitude. It’s fair to say that never in history has such a tiny group of companies, and by extension, individual humans, controlled so much of the economy and so much of that impacts the society and our experiences. 

This chart is not current. If it were the disparity would be far larger and even more astounding:

This information, for a human, is so out of whack that you would have to stare at this chart for days before it could even sink in. And, as it it only a chart of size, built on company market capitalization, the power and influence, which represents and ever larger disparity, is not represented. 

The dominance overall is so extreme as to be humanly incomprehensible. And by all measures the disparity between the big tech firms and “everybody else” grows literally by the second. 

If you are afraid of A.I., you’re too late, the world is already controlled by computers and software via these companies

Facebook is probably the best example to illustrate the problem of market power and dominance on a level that is so far beyond traditional methods of measurement that even government antitrust investigations are barely able to begin to access the potential violations.

“The questions below might seem odd, or even absurd. But what is really absurd is that they are, for the most part, never asked. “

— D.L.
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The questions below might seem odd, or even absurd. But what is really absurd is that they are, for the most part, never asked. Since the iPhone and later Samsung / Android revolutionized information and photo sharing, it has been accepted as a simple reality that Facebook controls nearly all the “social networking” that is done with that data. Why?

What is Facebook? Most would say they are a “social media company” but that can mean anything you want it to mean. They claim they are in the business of “connecting people” yet they derive massive wealth and profit from advertising, and “monetizing” their network, the largest network of “social users”, by far. 

And if they are interested in connecting people, then what do those people own of the network that they themselves comprise? That would be nothing. 

What say do they have in how they are used to “monetize” the network that they literally “are”? None. 

What trust do they have to surrender to the company, which includes Facebook, Instagram, WhatsApp and more (all controlled 100% by a guy named Zuckerberg)? 100%

“What ‘say’ do they have in how they are used to “monetize” the network that they literally ‘are’? None.”

— D.L.

Who authorized Facebook (or Google) to amass vast databanks of private personal information from a huge chunk of the world’s population, and use that data to amass fortunes of unheard of size using secret proprietary algorithms that they have zero requirement to disclose? Well, technically, users, inadvertently and without understanding, did. Otherwise: No-one. 

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Well, technically all of this was “allowed” via Section 230 of the Communications Decency Act, passed in 1996, and states that an “interactive computer service” can’t be treated as the publisher or speaker of third-party content. This, effectively, protects websites and “platforms” such as Facebook, from lawsuits in the case that a “user” posts something illegal. There are exceptions, for example, for copyright violations, sex work-related material, and violations of federal criminal law.

This fact does not remove responsibility for building a system that gives massive financial benefit to Facebook, Google, etc and very little, in reality, by way of return or influence to the “user”.

It’s as if a man figured out a way to use mental-telepathy to rob banks and could never be caught or prosecuted due to the fact that no one had ever robbed a bank that way before. And then he claimed that he should be allowed to continue doing it forever, with impunity.

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What would Facebook and Zuckerberg have if the billions of “users” stopped using its network? Nothing. 

How little sense this makes just goes on and on. There could be 100s of pages of similar questions and answers and the end result would be a slightly better understanding of the absurdity of the very existence of such a “service” or company or whatever this is.

Why absurd? In a nutshell, Facebook controls private networks that exist “inside” a more public network called, for lack of a better term, “the internet”. And, because of what could be termed a mistake of history they represent a dominant, near monopoly, in the “space” which in this case is currently called “social networks”.

The dominance and the definition of monopoly can be argued endlessly (and likely will be in the coming antitrust cases) but, in the end, the numbers don’t lie. Only one person benefits, in direct payments of trillions of dollars, from a near monopoly in social networks. The billions of people, the very people who are the network, do not. 

A bleak analysis, perhaps, but is there any light at the end of this tunnel?

The current increase in antitrust cases, both in the US and Europe, is a canary-in the-coal-mine moment and the wars over all the arising issues has begun and will go on for years. 

Read more: The Markup is a nonprofit newsroom that investigates how powerful institutions are using technology to change our society and a great place to learn more about it

The fact that Facebook is heavily advertising that they are the “good guy” while Amazon and Google do the same, is both ridiculous and sad, since “good guys” don’t have to buy ads to draw attention to that fact. 

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And the fact that these companies have already started, both in word and deed, to attack each other directly, is an indication of just how serious and all pervasive these mega-wars will be. This is just the beginning. 

Read more: How Apple Created the Tech Universe and it Finally Makes Sense

While none of the companies depicted on the chart above can be said to be without blame for the world of injustice and malfunction that is the internet, and by extension, our world, there is one company that stands apart from the others in so many ways and for so many reasons that they, amazingly, represent some hope within the madness. 

And, not coincidently, they are the one that is already being attacked, in print and software, as the wars begin: Apple. 

How Apple actually represents hope to clean up the tech universe that, arguably, they are most responsible for having created, is likely a hard sell with those that want to lump all these huge companies together. Because, after all, they are all huge. 

However, nothing could be further from the truth. More on this and other burning questions in our next episode, so stay tuned. 


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New Apple TV+ Series: Jared Leto in talks to play the ex-CEO of WeWork

Above: Photo Collage / Lynxotic

Series of Silicon Valley cautionary tale in development 

Jared Leto could be returning to a TV screen near you. It has been well over 20 years since the show “My So-Called Life” that the actor has starred in any small screen episodic.  This news come with reports that writer and producer Lee Eisenberg and studio exec Drew Crevello are developing a series for Apple TV+ based on the infamous workspace rental startup company ‘WeWork’.  

The series concept is inspired by the 6 part podcast called “WeCrashed: The Rise and Fall of WeWork”.  If Oscar winner Leto signs on to the TV show, he would be cast as the former boss of WeWork, Adam Neumann. 

Neumann, who served as CEO for the company from 2010 to 2019 and later resigned. According to reports at the time, his “eccentric behavior” was one of the main reasons he was pressured to step down.

Leto, who is known for choosing equally eccentric and challenging characters, including his work  in “Suicide Squad”, “American Psycho” and “Dallas Buyers  Club”, could likely more than fit the bill to play Neumann. 

Prior to WeWork’s collapse, it had an estimated value of $47 billion.  The series has been in development since February with Leto currently in negotiations, with additional information to come in the future. 


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Official trailer for Billie Eilish’s upcoming Apple TV+ Doc: “The World’s A Little Blurry”

https://video.twimg.com/amplify_video/1338888269400948737/vid/720x720/qB9nSQ7R46e4EYx4.mp4?tag=13

Get an inside look into the life of 5x Grammy Award Winner 

Apple TV+ released the first trailer for “Billie Eilish: The World’s A Little Blurry”, the music documentary directed by R.J. Cutler.

The trailers gives fans a peak of what’s to come, centered around Eilish’s rise fame, offering behind the scenes of the inner workings of her highly successful album: “When We All Fall Asleep, Where Do We Go?”. 

There is also footage of Eilish off stage, doing normal teenage activities like getting her driver’s license, as well as scenes of her at home hanging out with her brother and collaborator, Finneas.  

Read More: https://lynxotic.com/billie-eilish-has-16-new-songs/

The documentary looks to give her ‘Avacados’ (her fanbase) a deeper and more intimiate look into Eilish’s world. 

Within the trailer Billie even explains why she occasionally sleeps in her parents’ bed…monsters. 

Along with revealing confessionals, there is bound to be some twisted humor Eilish can sometimes be known for. 

The Apple Original Films production was made in association with Interscope Films and will premiere in select theaters as well as on Apple TV+ on Feb. 26, 2021. 


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Facebook, Google, Antitrust and the All Pervasive Underestimation of the Big Tech Threat

Above: Photo Collage / Lynxotic / Adobe Stock

The opinions expressed “pro” or “con” regarding big tech abuses of power are both overlooking far more serious issues that lie beneath

After years of public and insider opinion gradually shifting from a state of wonder, awe and hero worship of tech giants and their founders and CEOs, toward a more skeptical stance, and now, finally, government action begins; the fundamental issues that lie beneath are still barely mentioned, let alone widely understood.

In a filing at the U.S. District Court in Washington D.C., on December 9th, 2020, the Federal Trade Commission, together with 46 states, plus the District of Columbia and Guam, alleged that Facebook employed anticompetitive tactics, allowing it to bully and bury its rivals. In a strongly worded brief it recommends that the massive company be broken up, specifically by divesting itself of Instagram and WhatsApp.

While past antitrust cases were complex and difficult to understand fully, particularly for the general public, from the little known A & P case in the 30s and 40s to Standard Oil and Ma Bell / AT&T, in each case there were complex issues to address.

However, one simple thing tied them together that could be understood by virtually anyone: businesses that have a win-at-all-costs approach to business tactics and then achieve monopoly power almost always use that power to fulfill ambitions based on self-perpetuating greed at the expense of society as a whole.

Many, from all walks of life, particularly in the U.S., worship the ethos of “winner take all” and even if they are at the lowest levels of the economic ladder still cheer on the most ruthless and morally bankrupt “winners” as heroes, using a bizarre logic, that somehow they might one day see themselves in the winners circle.

This perspective is similar to societies where dictators, such as Ferdinand Marcos in the Philippines, or emperors are worshiped fervently by the very people that are most exploited and downtrodden under their regimes. Perhaps this is a hardwired genetic human trait, impossible to alter.

In the case of tech giants of the internet era, beginning with Microsoft and its antitrust case, a similar dynamic is no less present, and, no different from the steps that dictators take to encourage obedience and worship from their subjects. In this case it’s massive amounts of money and power used for required self-serving PR and the brutal economic repression of any dissenting voices.

Try to find a book on Amazon’s Jeff Bezos that is not a hero-worship nonsense-title purporting to offer you a way to become a “business genius” like him. You will find a few exceptions, of course, these purporting to offer “hard-hitting” investigative journalism and a sober look at the “real facts”.

These will be watered down, meekly subservient, weak and impotent tombs barely scratching the surface of any negative perspectives on the real problems Amazon and its founder have created, not only for millions of people around the world but for society as a whole.

Even among those that are the most incisive and have a real desire to “dig-deep” and reach the roots of the real problems, there is often still the a priori assumption that somehow, the 26 year evolution of business models that could “succeed” in internet and software based business are to be measured on a scale that presumes that the business models themselves are basically valid, simply because they were able to survive and create massive, nearly immeasurable, wealth for a tiny handful of individuals. .

Taking into account the pervasive pro-big-business bias, it is a miracle in a sense, that the public opinion has shifted so far, to the point where antitrust actions can be seen as valid, by enough of the public at large, that these giant monopolistic tech companies are called into question at all.

The miracle, if we call it that, is only a reflection of just how purely evil and out of control the situation has become, and how many people have been harmed, and in how many different ways this harm has occurred.

From teen suicides to thousands of bankrupt and struggling small businesses to privacy rights trampled in the dirt, the list of abuses and harm, if it were ever brought to light, could fill a thousand page treatise and would read like a recounting of the atrocities of war.

And then there’s the fact that the war is fought with computer code and over territory that has no physical address

Much as collateralized debt obligations and other arcane “synthetic” financial products nearly collapsed the entire world economy in 2008, partially due to the intentional complexity, which served only to hide the stupidity, complex computer algorithms are now at the heart of an ever larger and even more dangerous economic debacle that continues to unfold.

And much of the lack of any pushback against this is the simple ability to hide behind the complex computer methods and concepts that have allowed tech giants to build an even bigger and more dangerous kind of monopolistic behavior than even the so called “Robber Barons” of the Gilded Age.

Even those, in government or in the press, who are pushing back are doing so with, apparently, little understanding of the real dangers that are buried in the code and in the tricks used by very sophisticated, technologically educated people in control of these trillion dollar behemoths.

For example, Facebook is already claiming that the government should not be able to question the acquisitions of Instagram and WhatsApp because they already approved the mergers at the time they happened.

In his excellent article published on medium.com , Will Oremus points out:

But I looked up the FTC’s public statements following those reviews, and it states explicitly that the matter should not be considered permanently settled.

“This action is not to be construed as a determination that a violation may not have occurred,” the FTC’s closing letter said. It added, “The Commission reserves the right to take such further action as the public interest may require.” Facebook did not immediately respond to a request for comment.

Also in that article, titled; ‘Competition Is for Losers’: How Peter Thiel Helped Facebook Embrace Monopoly the idea succinctly embodied in the title which refers to a Wall Street Journal piece on Thiel’s book “Zero to One” which he describes as having been “embraced as a business bible in Silicon Valley and beyond” and quotes from including this characterization:

(Thiel) made the case for monopoly as the ultimate goal of capitalism. Indeed, “monopoly is the condition of every successful business,” he asserted. With it, you’re free to set your own prices, think long-term, innovate, and pursue goals other than mere survival. Without it, you’re replaceable, and your profits will eventually converge on zero.

And this provides the context within which the current struggle unfolds. To understand the real dangers of the total domination of the internet, which has become the vital lifeline of our economy and social existence, by a handful of trillion dollar companies, that not only embrace limitless greed and dictatorial status within their industry, but see it as the divine right that they hold, and believe they are entitled to aspire toward without interference.

And in another context such behavior would be known as immoral, destructive to society and social justice, and if the laws are adequate to apply; criminal.

And there’s the rub. The antitrust statutes, possibly already inadequate to take on this new kind of robber, have also been weakened since the 80s. Add to that how the pre-existing biases are heavily slanted toward minimizing any accountability for such behavior and is follows that any real reform must rise from the public at large.

The birth of the internet was anything but immaculate

The tragi-comic farce of the story, when seen through the lens of internet history, is how Facebook, Google and Amazon all followed the same absurd arc.

From “underdogs” with massive losses and no income to ridiculously “valuable” “FANG” members championed from the rooftops as heroic winners of darwinian battles to build out the internet for profit. And, finally, after decades of unfettered expansion, being seen more and more for what they are: profit-seeking scams using each a different method to restrain competition and destroy the most valuable asset humanity has ever built: the internet itself.

The complexity of the scams is still the most useful cloak for them to hide behind, each with a different insanely complicated way to force what is a public asset, the internet, into a tool for private greed, at the expense of any real innovation. And the victims are not the competitor firms that they might have destroyed (or bought), but rather the entire population of any territory that they control, with North America being the center of the empire.

The question asked for example of Google or Facebook should not be, “do they provide any services from the public can benefit, in exchange for their obscenely privileged monopoly control over “search” and “social networking”, respectively. The question should be “are they the best possible solution, from the perspective of what is in the best interest of society, for those extremely important functions in our new digital world.

It is not enough to say that “consumers have chosen” each as their go-to tool. If any company or group of companies could do a better job of enabling humanity to communicate, interact and become educated via the internet, why should those other solutions be buried forever under a mountain of greed and self-interest?

This is the infinitely elusive point: No different than Bernie Madoff, the damage they have wrought, by destroying what could have been, will only be understood once they are either gone or forced to cease what they depend on for domination, which would lead to their ultimate demise over time, just as Peter Thiel himself stated:

Without (a monoply), you’re replaceable, and your profits will eventually converge on zero.

Or as Jeff Bezos explained, in what his become his predatory raison d’être: The competition is always one-click-away. This makes every other online seller, in his view, an enemy that must be destroyed at all costs, no matter how small, no matter how weak.

In this sick paranoid view of the world it is truly an all or nothing struggle for survival, with death of all competitors, literally and figuratively, the only acceptable outcome.

With this mindset at the heart of these companies, and with the government and most of the press taking a milk-toast submissive approach (in contrast) the struggle to rein in these monstrous, utterly corrupt empires, will take years if not decades.

However, 2020 will always be seen as the beginning of the end the the gruesome mistake of history that these companies represent.

Companies that achieved dominance and monopoly control of a system meant for public benefit, through the most destructive methods they were able to devise, and then redoubled efforts infinitely to expand using those same destructive and corrupt methods.

In the end there is only one power large enough to intervene, as already at their current size, and while, like a virus, they double in power and economic domination almost annually, and that is the power of the billions that use their platforms everyday. Change will arise when they have damaged themselves by damaging the very societies they prey on, and once damaged, those societies will have no choice but to shed them like the murderous parasites that they are.

That will not happen anytime soon. The general view of these companies, is still very mild and forgiving. And it’s important to note that each case is different and this article applies only to Facebook, Google and Amazon.

Just as most have either forgiven or forgotten the massive bailouts that criminal companies were gifted during the 2008 financial crisis, the perception that these massive tech companies are at worst mildly anti-competitive and at best harmless and just practicing good, successful capitalism, will not be changed overnight.

It can only come after much more pain at the hands of this corrupt system that currently controls the internet, and therefore, our digital lives.


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AirPods Max Out: Journey Into Sound

Video by Apple Showcases Product experience

Released to fanfare just in time for last minute holiday shopping, the AirPods Max headphones are getting attention, not all positive, but one thing’s for certain, they are beautiful to behold. If they sound nearly as sleek and smooth apple may have something going on. Check out the video for more.


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New Apple AirPods Max achieve Beauty sans Noise for a Price

https://youtu.be/FXI_-OesT3A

Bose and Sony have a new competitor in the Noise Cancelling over-the-ear category

In 2020, Apple has released and announced new products and features at an unprecedented rate. In a continuation of that trend, today they added the AirPods Max which feature: “wireless over-ear design with high-fidelity audio, Active Noise Cancellation, spatial audio, and more” according to the official press release. 

As of the day before the announcements the leaks began to be confirmed and speculation of other products faded, as it was clear that December 8th would be the launch announcement for AirPods Max.

Availability begins on December 15th (shipping) and the price is an admittedly hefty $549 (US). 

A big year winds down with many new product details still to be revealed

Although some outlets speculated that other products, or news about upcoming releases would be forthcoming, for that it appears we will still have to wait. The December 15th availability to ship date coincides with last-minute shipping deadlines for Christmas this year which for services such as USPS Priority mail in December 16th.

For that reason it is unlikely that other news, not including unofficial leaks, would will be added. 

With only a single button to adjust the noise cancelling and a Digital Crown (with a nod to the one found on Apple Watch) that controls volume and playback, there is a minimal beauty to the design, which is no surprise considering the price and that these are from Apple. 

There are an assortment of carefully curated colors, and special attention has clearly been paid to the fashion value and aesthetics. At first blush there is even a kind of retro throw-back vibe, as to to envision a 60s socialite boarding PanAm and ready to settle in to the first class cabin.

AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.

Though typically Sleek and doubtlessly Luxurious, some questionable issues have been identified 

The new headphones, the first over-the-ear model by Apple (other than Beats) weigh 13.6 ounces (384 grams), which sounds acceptable, but  compared to other over-ear noise cancelling headphones on the market, it is at the higher end of the range.

Next question: what if you want to use with a cable, rather than wirelessly via bluetooth? On a plane there if seldom, if ever, any way to use with a film via bluetooth, for that reason an input jack or other way to connect with a standard airline connector would be useful. Naturally a third-party adaptor is possible but that not an elegant solution. For example Sony, Bose, and others have solutions for this, but AirPods Max would require a work-around.

If your battery charge is depleted, an alternate way to still at least listen to music is something that may be useful. Of course, the noise cancelling system would require power so this is not something that would be idea anyway, but for those “emergency” situations where you want to use your AirPods Max as basic headphones in a pinch, that would also be a reason to wish for the alternate cabled option. 

If all this sounds a bit nit-picky, that’s what happens with a beautiful and expensive product and lots of scribes out searching for pros and cons to discuss.


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Apple’s Design and Features Video for AirPods Max

A big year winds down with many new product details still to be revealed

Although some outlets speculated that other products releases, or news about upcoming releases would be forthcoming, however, for that it appears we will still have to wait. The December 15th availability to ship date coincides with last-minute shipping deadlines for Christmas this year which for services such as USPS Priority mail in December 16th.

For that reason it is unlikely that other news, not including unofficial leaks, would will be added. 

With only a single button to adjust the noise cancelling and a Digital Crown (with a nod to the one found on Apple Watch) that controls volume and playback, there is a minimal beauty to the design, which is no surprise considering the price and that these are from Apple. 

There are an assortment of carefully curated colors, and special attention has clearly been paid to the fashion value and aesthetics. At first blush there is even a kind of retro throw-back vibe, as to to envision a 60s socialite boarding PanAm and ready to settle in to the first class cabin.

AirPods Max require Apple devices running iOS 14.3 or later, iPadOS 14.3 or later, macOS Big Sur 11.1 or later, watchOS 7.2 or later, or tvOS 14.3 or later.


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Apple 32-core M1X chips for Mac Pro are just the tip of the tip of a very important iceberg…

Photo / Apple

An eco-system about to emerge at a level beyond what any other company can match

The ultimate superiority of the “whole widget” concept at Apple: making not only the computer or device, the system software, add on software, and now, with the M1 chip, even the most important components that power the “widget” is something we’ve been writing about for years. 

With the release of the first macs powered by M1 chips, it was surprising, even to adherents inside our building, just how dramatic that superiority is turning out to be, and how quickly it has been confirmed in real-world tests. 

The focus has, rightly, so far been on benchmarks and tests using various software in typical real world situations. The consensus on the results has been in general; “astounding” or “amazing” or “shockingly good”, nearly unanimously. 

Why this has far more to do with the overarching “whole-widget” ecosystem than the traditional stand-alone cpu / gpu / architecture, however, seems, at least partially, lost in the brouhaha.

The layers of “synergistic” (not a word used by Apple) interaction and integration between the cpu, gpu, machine learning, code within the system, and, initially, the apple applications that are either free or standard paid software such as Final Cut ProX or Logic Pro X are where the real magic happens. Other developers such as Adobe, are going to have M1 optimized versions out soon, as well. 

While the long vaunted Moore’s law at a virtual standstill for nearly a decade, the timing couldn’t be better for Apple’s revolutionary “revenge of the turtle” strategy – where a long term end-game they have been working on the probably at least a decade comes to fruition – big time.

Looking ahead, even more exciting possibilities are beginning to emerge

All this leads to today’s headline, courtesy of Bloomberg. I can summarize but let’s quote directly the introductory paragraphs:

“Apple Inc. is planning a series of new Mac processors for introduction as early as 2021 that are aimed at outperforming Intel Corp.’s fastest.

If they live up to expectations, they will significantly outpace the performance of the latest machines running Intel chips, according to people familiar with the matter who asked not to be named because the plans aren’t yet public.

For higher-end desktop computers, planned for later in 2021 and a new half-sized Mac Pro planned to launch by 2022, Apple is testing a chip design with as many as 32 high-performance cores.

With today’s Intel systems, Apple’s highest-end laptops offer a maximum of eight cores, a high-end iMac Pro is available with as many as 18 and the priciest Mac Pro desktop features as much as a 28-core system.” 

-Bloomberg

Buckle up, Sunshine, the worm has turned and soon there’ll be no looking back

The bottom line here is: If you think the M1 MacBook air is faster, take a seat cause “you ain’t seen nuthin’ yet”. But this emphasis on the chip itself and various stats, such as, the number of cores, etc. belies just how backward the entire industry is, and how ground breaking the total concept is that Apple has planned to roll-out over, roughly, the next two years. 

In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale. 

The most radical reality of this, that is in many ways so hard to comprehend, let alone explain, is that this is a “virtuous battle” that is being fought on so many different fronts simultaneously, that the actual outcome, should the potential be realized in full by 2022, goes far beyond what can be imagined today with regard to what a “computer” or “mobile device” is.

In short, just as the entire world was changed forever once the iPhone took hold between 2007-2012, something similar will happen between now and 2024, but on a much larger scale. 

The unification of the various system softwares, between iPhones, iPads, Macs, as well as peripheral devices such as Apple Watch, Apple TV and even the HomePod mini, will be combined with increasingly powerful “A” and “M” chips and that combination will be even more improved by integrated machine learning upgrades and applications that are specifically coded to maximize the benefits of the entire inter-dependent system, meaning the systems within each device and the larger ecosystem of devices, machines and software.

This is not Apples to Oranges, this is Horses to “beam me up Scotty” in magnitude. Don’t believe it? Check back in 2022 and we’ll talk…


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Apple leak: Hardware Reveal Event Likely on December 8th

Photo Collage / Lynxotic

Hints and Leaks are becoming commonplace – this time it’s the features that wow

Rumor Reports have surfaced that Apple is planning a hardware reveal event for December 8th, 2020, likely at the usual 11am PT time slot. The leak was said to some from an internal memo, and Service providers have been told to expect changes on Tuesday. MacRumors reports that this type of prior warning to suppliers has coincided historically with new products being launched.

What product(s) might be launched?

 It’s not likely that a major product will be launched (so no new MacBook or iPhone, for example), but some possibilities that have been mentioned are an AppleTV update or the ever elusive AirTags.

AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.

Read More: Apple iPhone 12 Pro Models are Coming Immediately and There’s More

Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.

In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.

The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.

Read More: Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.

Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.

When Apple delays (as with the MagSafe surprise just announced) good things happen…

As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.


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MacOS Big Sur: Apple’s Ultimate Ecosystem Triumph is almost here

Photo / Apple

Apple software upgrades are now so deep and extensive that it will take months to absorb the potential benefits

Mac OS upgrades, which have been free going back more than 20 years, have been bordering on spectacular recently, but also do carry some dangers. Early adopters have been known to experience buggy not-100%-ready-for-primetime features that do, however, generally get fixed fairly quickly once live bugs are identified. 

The upside is that there is, just as in the iOS systems, a literal cornucopia of free built in apps and features most of which benefit from the periodic upgrades.

As a matter of fact, many, many of the improvements are not detailed or listed in any manual and not used in the marketing materials for the free software upgrades. As the saying goes, they just “work”.

Read more: How Apple Created the Tech Universe

Probably the biggest of these invisible improvements, one that spans multiple apps and functions is the now, fully established, system known as iCloud. Born as “Mobile-me” and a nightmare until about 3 years ago, this system for syncing across all Apple devices, apps and software has become a powerhouse that has no comparable rival.

An evolving system nearly two decades in the making

The idea, sometimes maligned as overkill, is simple in theory. An Apple aficionado might own a desktop mac such as an iMac, Mac Mini or Mac Pro. For travel; a MacBook Air, Pro, etc, an iPhone (of course), an iPad and, whew, maybe wear an Apple Watch. There might be an Apple TV unit in the house and perhaps a HomePod mini (and so on!).

All of these can benefit from iCloud. Many functions, particularly with the Apple Watch, for example, are mandatory and help to link various functionality between devices. 

But where this software enhancement has really begun to shine is when using built in apps that have a version on both the mac family and also within iOS and iPadOS, such as Notes, Photos and, of course, Safari.

Read more: Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

Although these have been around since Yosemite and have had the benefit of iCloud Sync since at least that time, with Catalina they really started to function at a very high level. With Big Sur the potential is off-the-charts. 

One caveat that is still a work in progress is the need for identical, or nearly identical, functionality across all devices (mac, iPhone and iPad at least). For the photos app this is nearly the case but for Safari and Notes there is still a way to go before all functions match on every device and OS. 

Of course, this is the very lofty goal, already underway with the new M1 chips and the gradual goal of total interchangeability between macOS and iOS / iPad Os.

Many actions are still more functional on a mac than on iPhone or iPad: but that’s changing

Much attention is paid to the idea of using and featuring iOS apps on a mac, but for practical applications it is the ability of the software on iOS devices to have all the functionality of the macOS versions that is even more important and desirable. 

A great example, and a glaring one, is Safari. Differences between browsing on a mobile platform (with iPad being a sort of in-between experience) and on a desktop or laptop can be frustrating and difficult.

For surfing news or browsing static content the differences are not significant, but if you start trying to do banking, or eCommerce or other more complex tasks you can hit a brick wall. 

Read more: The Exaggerated Confusion around 5G and iPhone 12 is the beginning of a new era for internet access

Much of this is on the server side where the websites themselves either block or are not compatible with all versions of Safari in every OS version. 

However, particularly on iPad, there should be an eventual ability for Safari on iPad to emulate laptop / desktop browser specs for those purposes. And, with macOS Big Sur that is already nearly a reality. 

Similarly when using the Notes app, which we do at Lynxotic extensively for story development and shared processing, the functionality is nearly seamless between macOS Big Sur and iPad or iPhone. 

As a matter of fact, the differences are so minimal that, when switching between devices, finding a “missing” function, such as the ability on an iPhone to format the text into Title, Heading, Body and so forth, as you would do in WordPress or other text editing system, it is a shocking experience. 

Beyond detailed individual features it’s the overall end-result that’s astounding

The overall experience from mac to mac – when using full iCloud Sync, is that you can move from machine to machine and a have 100% seamless transition. Although some files can be specially segregated by machine, if you choose, making them only available locally on that machine, this is up to the user.

You can have an expanded iCloud storage limit added to your account (2TB is currently $9.99) and have access to all files on all machines and devices. 

Although still not 100% functional in all situations, even the files app and iCloud storage system on the iPhone can access and store all files and allow you to save or access many important documents on the go. 

Starting with macOS Catalina, and now even more with Big Sur, the invisible and seamless “clone” experience when moving from desktop to laptop has been very functional and hugely beneficial, and now the iPhone and iPad are rapidly realizing a similar potential. 

Shared Albums in photos, Shared Notes, Safari’s vast and ever improving ability to safely  store 1000s of passwords and other site specific data, obviously the huge privacy upgrades, and soon, the identical user experience for all these apps across all devices, this amounts to a must-have success in software that easily matches the acclaim that the new hardware built-in with the new M1 chips have rightfully received. 

The future is coming, faster than you think, and that’s a good thing (in this case)

Another big, I mean huge, factor that is coming into play with Big Sur and the various OSs, is the emergence of machine learning and “over-the-air” updates, including some that are unannounced and take place within individual apps without requiring user interaction.

The photos app is a huge example of this but the phenomenon is also spreading into other built in software. 

Read more:iOS14 quick & easy with Wiley Simms – how to create Perfect Shapes in Markup Mode

This means that improvements in functionality and sometimes even added features are taking place faster and can be major, even between the official updates themselves. 

In the end the “whole widget” approach will provide benefits so astounding that a user of Apple products will be in a “universe of capability” that has no comparable alternative and certainly no rival. 

The improvements across all apps and functions are so vast that it would take thousands of pages to catalog even a fraction of them – basically it is better to do what we have always done with Apple system software; wade through while learning by doing and rejoice each time the “singularity”, that is now a stated goal, becomes a little bit closer. 

With macOS Big Sur, your mac via iCloud and your other Apple devices are now already a vastly more powerful network of tools working together than they ever could be separately. 


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AI, Machine Learning and Neural Filters Astound in Photoshop 2021

Above: Photo Collage / Lynxotic / Adobe

Adobe has added some significant updates to Photoshop in the last 6 months. As a daily user in a digital publishing environment, we have been able to test and use many of the new features in a real-world setting. 

By way of some general background. I was a user of the CS4 bundle up until 2013 when the Creative Cloud system first launched. At first the idea of paying a monthly subscription fee rather than upgrading only when “absolutely necessary” was not immediately a comforting proposition.

However, over time the improvements, along with the huge list of including software, in addition to Photoshop, won me over. 

Adobe does face steep competition from Affinity Photo, which continues to have the “buy once-use-forever” model and also has free updates quite often.

We also use Affinity Photo and it is in many ways more user friendly than Photoshop – particularly if you are not already deep into the Adobe software UX.

At the same time, it appears that the competition has only done what competition is supposed to do: made both products better. 

The world changed when the 99% of the labor disappeared from replacing photo backgrounds 

That same competitive marketplace may even be the reason that, during the last year, Adobe’s upgrades have accelerated and become more than just ho-hum superficial changes: they are now mind-blowing, and that on a regular basis. 

Read more: Books on Adobe Premiere, Final Cut Pro X and DaVinci Resolve for content creators

In our shop, it really started to get interesting with the upgrade to the “quick selection tool” in June 2020. A new button was added: “select subject” removed the need to painstakingly manually select a subject (such as a person or object) and the new “select and mask” option opens a fine adjustment window to fine tune the mask.

Very often no further adjustments are needed to separate a subject from the background and then begin background layering and various other typical uses for these features. Once again, the time of this upgrade seemed to coincide with competition: a web based platform (that also built a photoshop plug-in) called Remove BG gained some popularity in late 2019, apparently prompting Adobe to fight back.

“Beginning with Photoshop 21.2 (June 2020 release), Select Subject is now content-aware and applies new custom algorithms when it detects a person is in the image. When creating a selection on portrait images, treatment around hair area has been vastly improved to create a detailed selection of hair.”

— Adobe Support

And fight back they did. The new automated “select subject” system was pretty usable at first release. But the upgrades since then have been nothing less than astounding. Sometimes it seems like the performance of this new system gets better daily, as if stealth over-the-air upgrades are happening outside of the official ones. Probably not but the bottom line is this really reduces the time and effort to nearly zero. 

Naturally, for complex or difficult photos, or for situations where an absolutely perfect high resolution separation (of, say, a very fluffy haired top model for a huge ad campaign etc.) the old, time consuming and labor intensive techniques would be required. 

But for everyday digital news style creative collage applications and any situation where it just have to look realistic (or create a fantasy tableau) it is lightening fast and very very usable. 

Neural and AI based updates have begun and will accelerate big-time in 2021

In October, 2020 Adobe introduced 8 new neural filters to the platform. In the video above you can see the general state of the filters around the time of the release. Without getting into granular detail in text, you can see the highlights and the carious methods of use in the video. 

What I want to emphasize beyond the existence and fascinating implications for these new tools is the fact that they represent just a tiny hint at the potential for these and many more totally new functions and applications that are going to explode on the scene in 2021.

These kinds of new capabilities for photo manipulation software are likely to take years to be absorbed in to the workflow and toolkit of the millions of users across the globe. And, even as we “struggle” to learn how to benefit from the lack of expertise needed to achieve results heretofore either impossible or only realized with many hours of painstaking profession work, new even more mind-blowing upgrades are coming. 

Some examples can be seen in the video below. Additionally there will be a new version of Photoshop available in 2021 to take advantage of the Apple Mac M1 chips and mac OS11 Big Sur.

These will accelerate even more the image manipulation and automated creation options within Photoshop and creative cloud. Honestly, it is now the user, with minimal effort, who will be using imagination and creativity, nearly in isolation, to create previous unimaginable images. Think = do. That’s where this is headed. 


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These Apple & Tech & Gizmo Cyber Monday Deals are On Sale Now

Above: Photo Collage / Lynxotic / Amazon

Black Friday sales for 2020 have already started, with so many great deals popping up online, it can be hard to know where to turn to first. Luckily, Amazon in particular has put out huge savings on many electronics including Apple product headphones,  its Echo products, Fire TV,  cell phones and much for for the cyber event.   Below we’ve collected the best deals ready to buy in the Electronics category.

Best Deals on Apple Black Friday on Amazon. 

Apple iPad Mini (Wi-Fi, 64GB) – Space Gray (Latest Model)

ProCase iPad Pro 12.9 Case 4th Gen 2020 / 3rd Gen 2018, Leather Stand Folio Cover Case with Pencil Holder & Strap [Support Apple Pencil 2 Charging] for iPad Pro 12.9 4th Gen 2020 / 3rd Gen 2018

New Apple iPad Pro (12.9-inch, Wi-Fi, 256GB) – Space Gray (4th Generation)

Powerbeats Pro Wireless Earphones – Apple H1 Headphone Chip, Class 1 Bluetooth, 9 Hours Of Listening Time, Sweat Resistant Earbuds

Apple Deals today on Amazon

Best Deals for Headphones this Black Friday Week on Amazon

Best Deals on Smartphones Black Friday on Amazon. 

Unfortunately it is not likely the new iPhone 12 will have any sales since the launch was pretty recent, however there are many other bargains on older models of smartphones that Amazon is providing this Black Friday.  Check out below. 

Best Deals on Amazon Devices


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AppleTV+ tags PBS new Partner for Live Broadcast of ‘Peanuts’ Holiday Specials

https://video.twimg.com/amplify_video/1329133535266037760/vid/720x720/wqs6l_6ifGp9g5aa.mp4?tag=13

Above: video for peanuts holiday special on appletv+ and pbs

AppleTV+ partners with PBS to give viewers some holiday cheer 

In October, Apple announced it was teaming up with Peanuts Worldwide and gained the exclusive rights for all “Peanuts” assets, including the beloved specials: “Its The Great Pumpkin, CharlieBrown”, “A Charlie Brown Thanksgiving, and “A Charlie Brown Christmas” for AppleTV+ video streaming. 

After the acquisition, many Americans worried they might miss “It’s The Great Pumpkin, Charlie Brown” as it was no longer available for broadcast television, which would have been the first time in several decades that this Holiday tradition would be unavailable to a wider audience. Rest assured, Peanuts fans, for the remaining holiday season, luckily, the Peanuts gang will be back on television, for either via broadcast on PBS or to stream on AppleTV+.  

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AppleTV+ will launch “A Charlie Brown Thanksgiving” on Nov 18 and it will be available to stream free from Nov 25-27. The Thanksgiving special will be aired on PBS on Nov 22 at 7:30 p.m.  In December, AppleTV+ will also premiere “ A Charlie Brown Christmas” on Dec 4, with the holiday special available to enjoy for free from Dec 11-13.  The holiday special will also air on PBS on Dec 13 at 7:30 p.m.  The specials will be ad-free. 

Apple established ties with Peanuts back in 2018, the agreement initially called for the company to help develop new series and specials featuring the iconic comic strip characters: Charlie Brown, Snoopy, Lucy, Linus and Peppermint Patty.  Apple has since produced brand new animated Apple originals like “Snoopy in Space”, which was nominated for a Daytime Emmy and will include a second second. As well as the upcoming brand new original AppleTV+ series “The Snoopy Show” set for release in Feb 2021. 


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How Apple Created the Tech Universe and it Finally Makes Sense

Above: Photo Collage / Lynxotic

The Origin of Everything is Shrouded in Mystery – looking at Apple’s history yields many clues, however…

PART I of a 3 PART SERIES:

Given the sheer size, breadth and power of the various “Tech Giants” as they have become known, many, if not most would be skeptical if an assertion were put forth that all of them were a direct product or outgrowth of Apple.

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Although there is almost constant complaining that Apple is not the innovator it once was, or that they sell overpriced and overrated products, with more marketing than substance, tracing back through the history of tech a very different story emerges. Further, all the way to the present a pattern holds true that traces all big tech back to Apple in a direct route from at least 1984 or earlier.

The whole story is long and somewhat hidden; and it diverges from the accepted notions of how the massive empires of tech came about. In the end it is almost impossible not to see the behemoths now known as Microsoft, Google, Facebook and others as little more than incidental occurrences, spawned the wake of Apple’s growth and innovation.

Apple is an entirely different company from what it seems from the point of view of the masses & the media. For example, just as now we have Biden vs. Trump we once had Jobs vs. Gates. You can decide which is which. Perhaps today it seems like a stretch, but up until around 1998 the two were considered opposites and as compatible as oil vs. water.

https://video.twimg.com/ext_tw_video/1326262361900998657/pu/vid/1280x592/4NJDOGbF7eYtHJBu.mp4?tag=10

Above: vdieo Clip from the “One More Thing 2020 Event and Video Still Photo Collage / Lynxotic

There have always been a huge number of people who are offended by the high-price high-quality ethos that Steve Jobs created and that the company carries forward to this day. 

Steve Jobs Steve Wozniak with the Apple 1 prototype

Much like Tesla owners are heckled by Toyota, Ford and Chevy pick-up truck owners, Apple has always had an army of detractors. And while for many years it was Windows / PC users now it is Android and Samsung. But if you set aside the Apple-derangement Syndrome, sister affliction to the fabled “Reality Distortion Field” there are some fascinating theories that could be put forth showing that Apple and Steve Jobs are the ultimate source of all tech since the Garden of Eden, or at least the 70s.

[Readers note: there are many accepted truths and fabled stories that will be addressed in this article. These are, at times considered “fact” and at other times questioned openly. If it bothers you when either of those choices are made to suit the narrative, you may, of course, opt-out at any time. All attempts have been made to remain true to historical fact, but no claims or guarantees are made of perfection.]

In The Beginning there was… XEROX?

In the beginning there was Xerox Parc. From that private think-tank of a copy-machine company emerged two incredible discoveries; the Graphical-User-Interface (GUI) and the Mouse (mouse). In the fable Steve Jobs is invited to visit in late 1979, to gather knowledge from the computer scientists and R&D gurus and later decides to “steal” everything he sees. Xerox, on the other hand, continues to believe that copy machines are the real future.

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This fable / anecdote is often used to illustrate that Steve Jobs and Apple deserve no credit for the ultimate ubiquity of the software that emerged from the GUI concept and, the mouse that came about cause of the… mouse. It is also said, or at least implied, that Microsoft was fully justified in stealing anything and everything they could from Apple software innovations because “Steve did it first to Xerox”. These kinds of rationalizations are the reason why Apple is still, to this day, not recognized as the source for all tech in the universe. 

The more accurate take on this origin story is that Steve Jobs was the first to recognize the ultimate importance of the GUI and mouse combo (after all Xerox never made any real commercially viable attempt to make and market the discoveries from its own R&D) and that the future of the tech world would be built on the bedrock of these early innovations. 

“…In fact, turning expensive, hard-to-use, precision instruments into cheap, mass-producible, and reliable commercial products requires its own ingenuity and creativity. This marketplace intelligence is different from, but not inferior to, the intelligence of the laboratory; it just gets far less attention by journalists and historians. In the case of the relationship between the work at PARC and the development of the Macintosh, this blindness leads us to underestimate the originality of Apple’s own work, and the differences between the Alto and Macintosh. “

Alex Soojung-Kim Pang, author of “Making the Macintosh

Further, at the time Bill Gates was madly in love with the wonders of MS-Dos and in particular the money he could bank in licensing it to IBM and all bidders… It was only years later in 1985 when he famously decided to steal the GUI_ Mouse based system software apple was using, in spite of his promises to refrain from stealing when he was shown the secrets during his fabled meeting with Steve Jobs to discuss word and excel, early versions of which were already on the Macintosh. Hence the echos of “Steve did it first to Xerox” became the rallying cry for all those that seemed to justify the direct theft of Macintosh OS to create the clunky-named system called “Windows”. 

This story carried on throughout the 80s and 90s and, all the while, a 1988 lawsuit was pending resolution, which has at its center the accusation, by Apple, that Windows 1, released in November 1985, was directly copied, a.k.a. inspired by the Macintosh OS. In the end, in another famous fabled incident, the suit was settled out of court in 1997, by then obscenely rich Bill Gates, for $150 million, thus rescuing Apple from almost certain Bankruptcy.

Moral of the story? Windows, PC’s and everything Microsoft ever became, can be directly traced back to Apple.  This is the most obvious of the various lines of creative attribution leading back to Apple and Steve Jobs.

The next saga: Google’s connection and the debt owed to Anti-trust and Apple, will be more subtle but all the more timely. Timely as in right now this minute. Stay tuned for Volume II of “How Apple Created the Entire Tech Universe and it Finally Makes Sense”


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Apple Search is Coming: Google, Facebook & Amazon Surveillance facing US scrutiny

Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features

While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.

While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).

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It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.

Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.

Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)

Read More: In Understatement of the Century, Treasury Secretary Mnuchin says Amazon “destroyed the retail industry”

Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.

https://video-lynxotic.akamaized.net/Safari-Privacy-BigSur.mov
EXCERPTs FROM APPLE PRESENTATION FOR privacy settings FROM WWDC 2020

The Beginning of the End for Infinite Tracking: Apple’s EcoSystem will Protect Users Privacy

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Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.

Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.

Read More: Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare Wars Against Each Other

…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.

– D.L.

Tracking the Trackers will Change Your Life

Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.

Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.


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Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

Above: Photo Collage / Lynxotic

Search Battle Lynxotic Predicted is about to Breakout Big time

In a year that has already offered AppleOne5G, and perpetual AirTag teases, Apple Inc might have yet another major project hidden up its sleeve. According to a report from the Financial Times, the tech company has recently partaken in research and development indicative of creating a new original search engine.

Read More: Apple iPhone 12 Pro Models are Here and There’s More

For years, Google has been the default search engine on Apple devices. This is part of an ongoing deal between the two companies where Google pays Apple a pretty penny to foreground their services. Now, however, Google is facing an antitrust suit from the Department of Justice. This case claims that Google has a monopoly over search and directly sites its relationship with Apple as evidence.

If the DOJ manages to win against Google, it could be the end of its search engine arriving pre-encrypted in all iPhones, iPads, and Macs. Thus, an in-house Apple search engine comes at an opportune time. Not only will it provide Apple with a new default search platform, but it will also muster some competition against Google— one of the things that the antitrust case desperately calls for.

Any Engine at All by Apple is Earth-shattering to the Status Quo of Big Tech

Nothing is set in concrete about this speculative Apple search engine yet. All we know for sure is that the latest version of iOS 14 shows signs of increased search technology. Under the upgraded operating system, iPhone users can type in questions directly on their devices’ home screens and arrive at Internet results without any middleman. This has also led to an uptick in Apple’s spidering tools, which comb and datafy the web for a smoother search experience. 

These changes in iOS 14 are subtle, but given the context, they could be laying the seeds for something much larger. Tellingly, former Google head of search John Geannandrea also oversees these recent Apple advancements. Geannandrea joined Apple three years ago, and while his main focus at the company has been Siri thus far, he obviously has the expertise and experience for helming a Google-like project.

Some believe that Siri is the base of Apple’s increased search interests. Perhaps the new technologies are simply working to refine the voice assistant rather than setting up a wholly alternative Google competitor. At the same time, though, with the proper expansion, Siri could very well evolve into a worthy Google rival, especially if it becomes the one-stop search engine on all Apple devices.For now, users will just have to wait while events unfold. Experts say that the antitrust case against Google will go on for years, and if Apple is indeed developing its own search engine alternative, it will likely take just as long.


Check out all our Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

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Apple iPhone 12 Pro Models are Here and There’s More

https://www.apple.com/content/dam/newsroom/videos/iphone-12-pro-demo-v3/Apple_iPhone12Pro-demo-cc-us-_1280x720h.mp4
Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki – Video / Apple

Humans never seem to learn – but starting today our Phones do: Big-time

Seems like every year, and sometimes twice a year, we all go through the same song and dance. Apple -oriented publications and media tout all the “leaks” and how they predict that Apple will have a “lackluster” announcement based on those leaks. 

Read More: Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

Then reality hits and the leaks, while technically more or less correct, turn out to be meaningless or worse. The idea of “only” incremental improvements is blown away by an expanding and deepening ecosystem, so dominant and advanced, in and of itself, that the real world goes Gaga and Apple has yet another world-changing hit on its hands. 

The iPhone 12, the HomePod mini and even the MagSafe system are each going to smash expectations and, ultimately, change the world we live in. 

The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories.
Photo / Apple

That’s a Strong Statement, Dude, what R you? A Fanboy?

Well, if we were looking at what’s been going on, particularly during the last several years, you would have noticed that the “incremental” improvements that so much of the media has been whining about are actually all part of a huge shift into areas, heretofore unimaginable, and all powered by an ecosystem that is unrivaled and unparalleled in any industry. 

Apple has developed and advanced all its products and innovations using Hardware design, Software, machine learning and AI, as well as hardware and silicon development; and that has started the process of replacing and becoming the sequel to Moore’s Law – on a whole new level. 

https://www.apple.com/105/media/us/iphone-12-pro/2020/e70ffbd8-50f1-40f3-ac36-0f03a15ac314/films/product/iphone-12-pro-product-tpl-us-2020_16x9.m3u8
iphone 12 Pro video – Apple

Computational Photography is Today’s biggest buzzword (not counting 5G)

5G and the 5G roll-out are the real secret to why all the nay-sayers are wrong. Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

Although there were many photography related bombshells in the presentation today – such as the 5x optical zoom rage / capability (iPhone 12 Pro Max) and the more powerful, larger sensors on the iPhone 12 Pro, it’s the payoff on the machine learning, and software based enhancements to the visual results and the shooting experience that is mind-bogglingly advanced and has only just begun. 

Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

– D.L.

Without going into a list of the improvements and features related to Computation Photography upgrades (we will cover that in a series of articles and videos in the coming days, weeks and months) the ways that both the experience and results of shooting with an iPhone are improving is vast. 

iPhone 12 Pro Max

  • Screen: 6.7-inch Retina display
  • Resolution: 2778 x 1284 at 458 ppi (pixel per inch)
  • Processor: Apple A14 Bionic
  • Rear camera: 12-megapixel wide camera with f/1.6 aperture + 12-megapixel ultra-wide camera with f/2.4 aperture (120-degrees field of view and Sensor-shift optical image stabilization) + 12-megapixel telephoto camera with f/2.2 aperture +LiDAR scanner for depth mapping
  • Optical zoom: 2.5x optical zoom in, 2x optical zoom out (5x optical zoom range)
  • Front camera: 12-megapixel with f/2.2
  • Internal storage: 128GB/256GB/512GB
  • In the box: No earpods and charging brick; Lightning to USB-C cable included
  • Software: iOS 14
  • Starting price: $1099

The iPhone 12 and the iPhone 12 Pro will be available in the US from October 23. The iPhone 12 mini and the iPhone 12 Pro Max will be available in the US from November 13.

And the sub-head should be: “wow” because the iPhone 12, just as was the case with the iPhone 11, will be further refining and improving these capabilities 24/7 while we sleep. The importance of this can not be overestimated. Your iPhone will take better photos and perform better with, not only, “incremental” software improvements that you will download throughout the year, but also with “invisible” upgrades that will happen 24/7 slowly but surely as a result of AI and machine learning, well, learning. 

I believe that this incredible fact is actually downplayed by Apple because they are worried that the general public might actually fear the power, based on some kind of Terminator-like dystopian scenario, thinking that the iPhone is a potentially dangerous pseudo-living being. The power is real. The fear is unfounded. Enjoy the upgraded experiences and performance now, and watch if improve day by day, week by week and move us all into a more beautiful future, at least for photos and screens and, oh yes, SPEED.

Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos captured with iPhone 12 and iPhone 12 mini, maintaining sharpness and clarity for unprecedented detail and texture in every part of the photo – Photo / Apple
https://www.apple.com/content/dam/newsroom/videos/iphone-12-gaming-demo/Gaming%20demo_League%20of%20Legends_v4_ProRes-cc-us-_1280x720h.mp4
The Apple-designed A14 Bionic delivers unparalleled performance and power efficiency, while delivering great battery life – Video / Apple

Check out all our Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

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I want my Apple Music TV— Apple launches twenty-four hour music video streaming channel in the U.S.

Apple will revive and improve the past with non-stop music

In the 1980s and 90s, MTV and VH1 dominated television sets, bringing the novel concept of music videos to new heights. Today, those channels have gone in different directions, shifting their attentions towards reality television to near-humorous degrees. Meanwhile, like many forms of entertainment in the twenty-first century, music videos have been siphoned off to the Internet, finding homes on YouTube, Vevo, and Facebook.

Read More: Apple iPhone 12 Pro Models are Coming Immediately and There’s More

Now Apple is trying to get in on and rekindle the music video action with a new project that feels both retro and advanced all at the same time.

Apple Music TV launched in the United States on October 19th, offering a twenty-four hour live stream of music videos and other music related content such as interviews, concert footage, and more. This is far from Apple’s first leap into the music industry, as it launched Apple Music and Apple Music 1 (formerly Beats 1) in 2015— not to mention that the tech company was once synonymous with iTunes and the iPod. However, Apple Music TV is the company’s first deep dive into music videos.

In many ways, Apple Music TV emulates old school outlets like MTV and VH1, as it streams content constantly like a visual radio station. Unlike its ancestral predecessors, though, it does not have advertisements (for now) and its accessibility is not tethered to a cable subscription. Instead, users access Apple Music TV through the AppleTV app, which already comes with most smart TVs. 

Given the declining popularity of music videos over the past few decades, one must question whether or not Apple Music TV is a worthwhile investment for the company. Apple has recently put a lot of its eggs into the streaming basket, launching Apple TV+ in 2019 and emphasizing its new status as an entertainment conglomerate with the AppleOne bundle. The company has also gotten experimental on the streaming front with innovations like the Apple Fitness+ exercise app.

Exclusive video premieres, music documentaries and much more in store for Apple Music

In today’s age, a music video-focused channel is yet another daring outing for Apple. As aforementioned, though, Apple has some deep roots in music, and therefore goes into this world with a bit of preexisting infrastructure.

For example, Apple Music produces its own music, which Apple Music TV can help promote. The same concept applies to Apple’s radio stations like Apple Music 1, Apple Music Country, and Apple Music Hits. They can all work in tandem to raise Apple’s bar across all musical platforms.

Furthermore, although music television has been around for decades, the industry is ongoing. Apple Music TV aims to find new ways to celebrate and cover it. On Fridays, for example, the channel will focus on new releases, airing never-before-seen videos. This week, it will debut the music videos for Joji’s “777” and Saint Jhn’s “Gorgeous.”

Likewise, on Thursday, the channel will narrow in on Bruce Springsteen, playing videos both old and new, plus interviews and fan events, to promote The Boss’ new album “Letters To You.” These are the kind of special events that the channel will celebrate and distinguish itself through.

Such is the win-win nature of Apple Music TV— for every piece of new content, there is a backlog of old material; and for everything that is outmoded, there is always something cutting edge on the horizon. Evidently, even in today’s age, there is more than enough material to keep a music-streaming channel fresh and relevant. 

Luckily, Apple also has enough name brand recognition to televise events and promote content for some highly influential artists. This reputation for quality and appeal might be Apple Music TV’s greatest tool in trying to resurrect a bygone kind of television.


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Subscribe to our newsletter for all the latest updates directly to your inBox.

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Books on Adobe Premiere, Final Cut Pro X and DaVinci Resolve for content creators

The best software helps creators to make the best content

Clearly, video content is the future and along with image capture and manipulation the key to all online business success. And since we are all, partly out of necessity, migrating our lives online, this is an important area for anyone looking to expand their digital horizons. 

Adobe Creative Cloud, although not the cheapest, has some of the best content manipulation software. The long history of the company and its products, many dating back to before the internet was in full swing, is at once the strength and weakness of these solutions. 

Adobe Premier and After Effects for video and, of course,  Photoshop and Illustrator for images, are just the best known and, perhaps, most popular of the many products included in Creative Cloud. 

A user friendly workflow will improve your quality of life if you choose wisely

In the pure video software category, Apple’s Final Cut Pro and BlackMagic Design’s DaVinci Resolve are the two top video production suites. With a free version and a $299 “studio” version (one time purchase) and hardware add-ons for the high end, DaVinci is gaining adherents at a rapid pace.

BlackMagic Design also has some great official user guides that go into depth on the almost infinite options within the system.

Final Cut Pro, which in this writer’s opinion, has a steeper learning curve, does benefit, when used with macOS, from frequent updates, both to the software itself and via the system, with major macOS versions released (at no cost) every year. 

Pretty much all the software mentioned in this article can benefit, on a Mac with integrated thunderbolt 3 ports, from an eGPU and software updates are coming at a rapid pace, and include, at times, significant new features and capabilities.

Below we have compiled further reading on the subject, and bear in mind that, with specs constantly changing, it’s best to research compatibility of all hardware and software elements when putting together a new system for your content creation needs. 


The Focal Easy Guide to Final Cut Pro X

Click here to see “The Focal Easy Guide
and help Independent Bookstores.
Also available on Amazon.

The newly revised third edition of Rick Young’s The Focal Easy Guide to Final Cut Pro X is the ultimate mentor for getting up and running with Apple’s professional editing software, regardless of your skill level.

In this step-by-step, full-color guide, Rick clearly explains the key concepts and essential knowledge needed to edit your project from start to finish, providing clear, time-saving instructions on producing and outputting using Final Cut Pro X.

Packed with tutorials and real-world examples, The Focal Easy Guide to Final Cut Pro X will take you through the ins and outs of the software and have you editing and outputting your movies in no time! Click here to see “The Focal Easy Guide” and help Independent Bookstores. Also available on Amazon.

Rapid DaVinci Resolve

Click here to see “Rapid DaVinci Resolve
and help Independent Bookstores.
Also available on Amazon.

Are you one of the many editors who have decided you need to quickly learn Blackmagic’s DaVinci Resolve? If you are, then Rapid DaVinci Resolve was written for you. The 160-page book provides a comprehensive introduction to editing and color grading using the free version of DaVinci Resolve 15.

Unlike the free version of Media Composer, DaVinci Resolve has not been crippled to force you to upgrade to the expensive version. And, while Premiere Pro CC is a fine editor, do you really want to pay Adobe every month? Rapid DaVinci Resolve presents DaVinci Resolve 15 in a manner that eliminates your need to learn the application’s massively complex menu system.  Click here to see “Rapid DaVinci Resolve” and help Independent Bookstores. Also available on Amazon.

Adobe Photoshop Elements 2020 Classroom in a Book

Click here to see
Adobe Photoshop Elements 2020
and help Independent Bookstores.

Adobe Photoshop Elements 2020 Classroom in a Book is the most thorough and comprehensive way for you to master Adobe’s industry-leading consumer-targeted photo-editing software. Each chapter in this step-by-step, lesson-based guide contains a project that builds on your growing knowledge of the program, while end-of-chapter review questions reinforce each lesson.

You will learn the basics of editing your images with Photoshop Elements and learn how to best use the program’s many new features. This edition covers many new and improved features in Adobe Photoshop Elements 2020, including two tools based on Adobe Sensei AI technology that smooth skin to improve people’s appearance while still looking natural, and colorize black and white photos or give a new look to color images. Click here to see ” Adobe Photoshop Elements 2020” and help Independent Bookstores.

Adobe Photoshop Lightroom Classic Classroom in a Book 

Click here to see
Adobe Photoshop Lightroom Classic Classroom 2020
and help Independent Bookstores.

The fastest, easiest, most comprehensive way to learn Adobe Photoshop Lightroom Classic Classroom in a Book(R), the best-selling series of hands-on software training workbooks, offers what no other book or training program does-an official training series from Adobe, developed with the support of Adobe product experts.  

Adobe Photoshop Lightroom Classic Classroom in a Book (2020 release) contains 12 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Purchase of this book includes valuable online features. Follow the instructions in the book’s Getting Started section to unlock access. Click here to see “Adobe Photoshop Lightroom Classic Classroom 2020” and help Independent Bookstores.

Mastering Adobe Photoshop Elements 2020- Second Edition

Click to see
Mastering Adobe Photoshop Elements 2020
and help Independent Bookstores.

Adobe Photoshop Elements is a raster graphics editor for entry-level photographers, image editors, and hobbyists. Updated and improved to cover the latest features of Photoshop Elements 2020, this second edition includes focused coverage of Adobe’s new AI-powered features that are designed to make the editing process more efficient, creative and fun.

This book takes you through the complexities of image editing in easy-to-follow, bite-sized chunks, helping you to quickly recognize the editing challenge at hand and use suitable tools and techniques to overcome it. You’ll start by learning how to import, organize, manage, edit, and use your pictures in a format that’s designed for creative photography projects. Throughout this Adobe Photoshop Elements book, you’ll discover how to fix different photographic problems using an extensive repertoire of commonly applied solutions. Common processes such as applying artistic effects to creative projects, custom image makeovers, processing images for social media, and other file export methods will also be covered. Click to see “Mastering Adobe Photoshop Elements 2020” and help Independent Bookstores.

Adobe Premiere Pro Classroom in a Book 2020

Click here to see
Adobe Premiere Pro Classroom 2020
and help Independent Bookstores.

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Premiere Pro choose Adobe Premiere Pro Classroom in a Book (2020 release) from Adobe Press. The 17 project-based lessons in this book show students step-by-step the key techniques for working in Premiere Pro.

Students learn skills to take a project from beginning to end, including the basics on things like organizing media, using audio, creating transitions, producing titles, and adding effects. Once they have the basics down, they’ll learn how to take their projects further by sweetening and mixing audio, compositing layered footage, adjusting color, customizing motion graphics, exporting files, and much more. The companion DVD (also available as an online download) includes lesson files so students can work step-by-step along with the book. All buyers of the book also get full access to the Web Edition: a Web-based version of the complete eBook enhanced with video and multiple-choice quizzes. Click here to see “Adobe Premiere Pro Classroom 2020” and help Independent Bookstores.

Adobe Illustrator Classroom in a Book 2020

Click here to see
Adobe Illustrator Classroom 2020
and help Independent Bookstores.

The fastest, easiest, most comprehensive way to learn. The best-selling series of hands-on software training workbooks, offers what no other book or training program does–an official training series from Adobe, developed with the support of Adobe product experts. Contains 16 lessons that cover the basics and beyond, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. 

Build a strong foundation by following hands-on projects for creating logos, illustrations, and posters. Learn how to use the Shaper tool and Live Shapes along with dynamic symbols to streamline graphics creation. Create website assets and export them in multiple formats to support modern responsive web designs. Click here to see “Adobe Illustrator Classroom 2020” and help Independent Bookstores.

Adobe After Effects Classroom in a Book 2020

Click here to see
Adobe After Effects 2020
and help Independent Bookstores.

Adobe After Effects Classroom in a Book (2020 release) is the best-selling guide to Adobe’s powerful motion graphics program. The 15 project-based lessons in this book teach students step-by-step the key techniques for working efficiently in After Effects and delivering in the widest possible range of media types.

In addition to the key elements of the After Effects interface, this revised edition covers new features and techniques. Learn how to create, manipulate, and optimize motion graphics for film, video, DVD, the web, and mobile devices. Gain hands-on experience animating text and images, customizing a wide range of effects, tracking and syncing content, rotoscoping, removing unwanted objects, and correcting color. Learn to create 3D content with both After Effects and Maxon Cinema 4D Lite (included with the software). 


The online companion files include all the necessary assets for readers to complete the projects featured in each chapter. All buyers of the book get full access to the Web Edition: A Web-based version of the complete ebook enhanced with video and multiple-choice quizzes. Click here to see “Adobe After Effects 2020” and help Independent Bookstores.

Adobe Animate Classroom in a Book 2020

Click here to see
Adobe Animate Classroom 2020
and help Independent Bookstores.

Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Animate choose Adobe Animate Classroom in a Book (2020 release) from Adobe Press. The 11 project-based step-by-step lessons in this book show users the key techniques for working in Animate. Adobe Animate provides more expressive tools, powerful controls for animation, and robust support for playback across a wide variety of platforms.

Create interactive virtual reality immersive environments with VR 360 and VR Panorama documents. Gain advanced control over character animations with layer parenting and AI-driven lip syncing. Learn to create dynamic strokes with the new fluid brush, and work smarter with the revamped Timeline, Tools palette and Properties inspector. Support for SVG, WebGL, HTML5, animated GIFs, and HD video, and seamless collaboration with other designers and with other Adobe applications through Creative Cloud libraries make Adobe Animate the ideal development environment for creative animation and multimedia. Click here to see “Adobe Animate Classroom 2020” and help Independent Bookstores.


Books for Content Creators, Big TechSustainable Energy and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page.

Apple iPhone 12 Pro Models are Coming Immediately and There’s More

https://www.apple.com/content/dam/newsroom/videos/iphone-12-pro-demo-v3/Apple_iPhone12Pro-demo-cc-us-_1280x720h.mp4
Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki – Video / Apple

Humans never seem to learn – but starting today our Phones do: Big-time

Seems like every year, and sometimes twice a year, we all go through the same song and dance. Apple -oriented publications and media tout all the “leaks” and how they predict that Apple will have a “lackluster” announcement based on those leaks. 

Read More: Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

Then reality hits and the leaks, while technically more or less correct, turn out to be meaningless or worse. The idea of “only” incremental improvements is blown away by an expanding and deepening ecosystem, so dominant and advanced, in and of itself, that the real world goes Gaga and Apple has yet another world-changing hit on its hands. 

The iPhone 12, the HomePod mini and even the MagSafe system are each going to smash expectations and, ultimately, change the world we live in. 

The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories.
Photo / Apple

That’s a Strong Statement, Dude, what R you? A Fanboy?

Well, if we were looking at what’s been going on, particularly during the last several years, you would have noticed that the “incremental” improvements that so much of the media has been whining about are actually all part of a huge shift into areas, heretofore unimaginable, and all powered by an ecosystem that is unrivaled and unparalleled in any industry. 

Apple has developed and advanced all its products and innovations using Hardware design, Software, machine learning and AI, as well as hardware and silicon development; and that has started the process of replacing and becoming the sequel to Moore’s Law – on a whole new level. 

https://www.apple.com/105/media/us/iphone-12-pro/2020/e70ffbd8-50f1-40f3-ac36-0f03a15ac314/films/product/iphone-12-pro-product-tpl-us-2020_16x9.m3u8
iphone 12 Pro video – Apple

Computational Photography is Today’s biggest buzzword (not counting 5G)

5G and the 5G roll-out are the real secret to why all the nay-sayers are wrong. Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

Although there were many photography related bombshells in the presentation today – such as the 5x optical zoom rage / capability (iPhone 12 Pro Max) and the more powerful, larger sensors on the iPhone 12 Pro, it’s the payoff on the machine learning, and software based enhancements to the visual results and the shooting experience that is mind-bogglingly advanced and has only just begun. 

Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

– D.L.

Without going into a list of the improvements and features related to Computation Photography upgrades (we will cover that in a series of articles and videos in the coming days, weeks and months) the ways that both the experience and results of shooting with an iPhone are improving is vast. 

iPhone 12 Pro Max

  • Screen: 6.7-inch Retina display
  • Resolution: 2778 x 1284 at 458 ppi (pixel per inch)
  • Processor: Apple A14 Bionic
  • Rear camera: 12-megapixel wide camera with f/1.6 aperture + 12-megapixel ultra-wide camera with f/2.4 aperture (120-degrees field of view and Sensor-shift optical image stabilization) + 12-megapixel telephoto camera with f/2.2 aperture +LiDAR scanner for depth mapping
  • Optical zoom: 2.5x optical zoom in, 2x optical zoom out (5x optical zoom range)
  • Front camera: 12-megapixel with f/2.2
  • Internal storage: 128GB/256GB/512GB
  • In the box: No earpods and charging brick; Lightning to USB-C cable included
  • Software: iOS 14
  • Starting price: $1099

The iPhone 12 and the iPhone 12 Pro will be available in the US from October 23. The iPhone 12 mini and the iPhone 12 Pro Max will be available in the US from November 13.

And the sub-head should be: “wow” because the iPhone 12, just as was the case with the iPhone 11, will be further refining and improving these capabilities 24/7 while we sleep. The importance of this can not be overestimated. Your iPhone will take better photos and perform better with, not only, “incremental” software improvements that you will download throughout the year, but also with “invisible” upgrades that will happen 24/7 slowly but surely as a result of AI and machine learning, well, learning. 

I believe that this incredible fact is actually downplayed by Apple because they are worried that the general public might actually fear the power, based on some kind of Terminator-like dystopian scenario, thinking that the iPhone is a potentially dangerous pseudo-living being. The power is real. The fear is unfounded. Enjoy the upgraded experiences and performance now, and watch if improve day by day, week by week and move us all into a more beautiful future, at least for photos and screens and, oh yes, SPEED.

Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos captured with iPhone 12 and iPhone 12 mini, maintaining sharpness and clarity for unprecedented detail and texture in every part of the photo – Photo / Apple
https://www.apple.com/content/dam/newsroom/videos/iphone-12-gaming-demo/Gaming%20demo_League%20of%20Legends_v4_ProRes-cc-us-_1280x720h.mp4
The Apple-designed A14 Bionic delivers unparalleled performance and power efficiency, while delivering great battery life – Video / Apple

Check out all our Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page.

iOS 14 Quick & Easy: how to set-up iPhone to do a screen-shot with a double-tap on back

Use this powerful setting for Screen-shot Back-Tap or many other actions

As many of you out there have undoubtedly realized, iOS 14 is a huge and powerful upgrade with layers of new features and options. Some can be learned by just getting used to the “lay of the land” and intuitively adapting.

Read More: iOS14 quick & easy with Wiley Simms – how to create Perfect Shapes in Markup Mode

Others are “secret” or at least hidden to an extent, and require a road map to find. For this reason we have begun a YouTube series we call “iOS 14 Quick & Easy” to give you a quick, easy road map to learning and using all the best tips and tricks.

This installment shows the easy way to set your iPhone to initiate an action when you tap the back of the iPhone itself – either twice (double-tap) or three times (triple-tap).

There is actually a very long list of possible actions that can be triggered, but we chose screen-shot for this tutorial since it is really useful, fun and the steps would be the same for any action.

Infinite Flexibility is built-in to iOS14, you just need to choose your custom settings

The many other actions can be seen in the photo or just by scrolling to the “double-tap” menu as per the video and checking them out yourself.

Additionally there’s a shortcut section where ANY action that you set up as a shortcut can be accessed as a double-tap or triple-tap (meaning up to two actions dependent on 2 or 3 taps).

This illustrates the vast, basically limitless, ways that the new operating system and your phone can be customized and configured for fun, power and pure creative joy.

Check out other iOS 14 quick & easy tips:

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Check out all our Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

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Apple’s future product ‘AirTags’ are coming soon – potential reveal for November Silicon event

Photo Collage / Lynxotic

Hints and Leaks are becoming commonplace – this time it’s the features that wow

AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.

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Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.

In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.

The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.

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Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.

Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.

When Apple delays (as with the MagSafe surprise just announced) good things happen…

As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.


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