Category Archives: Tech

Want to see tomorrow’s news today? Check out the Google Trends Page

https://video.twimg.com/ext_tw_video/1333324065738780672/pu/vid/1280x720/nLyiNpDtS7-6iyBd.mp4?tag=10

Wonder why all the news outlets seem to repeat each other’s stories? Google trends might have the answer

Google has any number of tools and software services for businesses and web developers. Some fairly well known like Google Analytics, Ad Words and Ad Sense, and others less so. Google analytics helps web site owners and businesses track and quantify the traffic and behavior of their products (physical eCommerce products or intangible products such as blog posts, etc) and can give insight into who, what when and from where people are responding online. 

For media producers and news web sites they offer a tool called “Google Trends”. As with many google software products it is extremely deep in what it can do and somewhat inscrutable in how to use. If you want to see what topics are likely to be showing up on your news feed over the next 24 to 36 hours you can go to the page called “Trending Searches”.

Read more: AI, Machine Learning and Neural Filters Astound in Photoshop 2021

What to tool is focused on is using the google search bar as a kind of barometer for what people and wanting to read about or look at online (This tool deals with the google internet search engine, YouTube has its own separate search engine for videos only). The idea is that if, say, 100k people are looking up Paul Walker (deceased star of “Fast & Furious” films) there must be a reason.

Various trending topics and stories can be evaluated and then create a tend among news producers, based on the initial trend by the public reaction to the first story

If you were a media producer or content editor, you could look at the number of articles on the subject that have been written so far and how many eyeballs are chasing those articles. 

If the ratio is good, and you think the timing is favorable based on how long you would need to research and produce a similar article, you may get your crew to “pull the trigger” on your on entry into that days “Paul Walker Sweepstakes”.

Read more: Small Business Dilemma: are Big Solutions Hiding in plain sight?

Using this example live from Google Trends, it turns out that November 30th was the anniversary of Paul Walkers tragic death and there is an instagram post commemorating the occasion put out by his daughter who was only a small child 7 years ago when her father died in a car crash. 

Her post has a massive number of likes (462,410 so far) and this, then, is likely to be a story that will take off like wildfire and more and more outlets jump on it to capture views and try to enlarge their audience.

This area is separated into “Daily Search Trends” and “RealTime Search Trends”. As you’d expect the daily trends follow the large slower moving search trends that have risen to the top of the heap and shows you a sort of greatest hit top ten of what people are searching for. RealTime does the same on a minute to minute and hour to hour basis. 

There are ways to dig deeper (deeper than any human would want to) into the data and, of course, you can filter by topic / category and by various countries around the world.

When browsing the RealTime data you can often find interesting articles from usual news outlets that are likely to be a big trend re-produced and written in various styles in a couple of days and seen by, possibly, millions. Or not. 

That’s the fun part of this tool, even if you are now a big shot media producer you can browse stories that people are search for and finding interesting and get a glimpse of, potentially, tomorrow’s news today. 


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AI, Machine Learning and Neural Filters Astound in Photoshop 2021

Above: Photo Collage / Lynxotic / Adobe

Adobe has added some significant updates to Photoshop in the last 6 months. As a daily user in a digital publishing environment, we have been able to test and use many of the new features in a real-world setting. 

By way of some general background. I was a user of the CS4 bundle up until 2013 when the Creative Cloud system first launched. At first the idea of paying a monthly subscription fee rather than upgrading only when “absolutely necessary” was not immediately a comforting proposition.

However, over time the improvements, along with the huge list of including software, in addition to Photoshop, won me over. 

Adobe does face steep competition from Affinity Photo, which continues to have the “buy once-use-forever” model and also has free updates quite often.

We also use Affinity Photo and it is in many ways more user friendly than Photoshop – particularly if you are not already deep into the Adobe software UX.

At the same time, it appears that the competition has only done what competition is supposed to do: made both products better. 

The world changed when the 99% of the labor disappeared from replacing photo backgrounds 

That same competitive marketplace may even be the reason that, during the last year, Adobe’s upgrades have accelerated and become more than just ho-hum superficial changes: they are now mind-blowing, and that on a regular basis. 

Read more: Books on Adobe Premiere, Final Cut Pro X and DaVinci Resolve for content creators

In our shop, it really started to get interesting with the upgrade to the “quick selection tool” in June 2020. A new button was added: “select subject” removed the need to painstakingly manually select a subject (such as a person or object) and the new “select and mask” option opens a fine adjustment window to fine tune the mask.

Very often no further adjustments are needed to separate a subject from the background and then begin background layering and various other typical uses for these features. Once again, the time of this upgrade seemed to coincide with competition: a web based platform (that also built a photoshop plug-in) called Remove BG gained some popularity in late 2019, apparently prompting Adobe to fight back.

“Beginning with Photoshop 21.2 (June 2020 release), Select Subject is now content-aware and applies new custom algorithms when it detects a person is in the image. When creating a selection on portrait images, treatment around hair area has been vastly improved to create a detailed selection of hair.”

— Adobe Support

And fight back they did. The new automated “select subject” system was pretty usable at first release. But the upgrades since then have been nothing less than astounding. Sometimes it seems like the performance of this new system gets better daily, as if stealth over-the-air upgrades are happening outside of the official ones. Probably not but the bottom line is this really reduces the time and effort to nearly zero. 

Naturally, for complex or difficult photos, or for situations where an absolutely perfect high resolution separation (of, say, a very fluffy haired top model for a huge ad campaign etc.) the old, time consuming and labor intensive techniques would be required. 

But for everyday digital news style creative collage applications and any situation where it just have to look realistic (or create a fantasy tableau) it is lightening fast and very very usable. 

Neural and AI based updates have begun and will accelerate big-time in 2021

In October, 2020 Adobe introduced 8 new neural filters to the platform. In the video above you can see the general state of the filters around the time of the release. Without getting into granular detail in text, you can see the highlights and the carious methods of use in the video. 

What I want to emphasize beyond the existence and fascinating implications for these new tools is the fact that they represent just a tiny hint at the potential for these and many more totally new functions and applications that are going to explode on the scene in 2021.

These kinds of new capabilities for photo manipulation software are likely to take years to be absorbed in to the workflow and toolkit of the millions of users across the globe. And, even as we “struggle” to learn how to benefit from the lack of expertise needed to achieve results heretofore either impossible or only realized with many hours of painstaking profession work, new even more mind-blowing upgrades are coming. 

Some examples can be seen in the video below. Additionally there will be a new version of Photoshop available in 2021 to take advantage of the Apple Mac M1 chips and mac OS11 Big Sur.

These will accelerate even more the image manipulation and automated creation options within Photoshop and creative cloud. Honestly, it is now the user, with minimal effort, who will be using imagination and creativity, nearly in isolation, to create previous unimaginable images. Think = do. That’s where this is headed. 


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Amazon declines to join Google, Facebook and Microsoft in French “Tech for Good Call”

As antitrust suits loom, a digital tax appears as additional government option

Related to French “digital tax” hopes, and which may have future repercussions for other tech related regulation attempts, Google, Microsoft, and Facebook have” signs on for the “Tech for Good Call”. Amazon has declined which Apple continues to negotiate, according to reports. 

A list was released by the French government with signatures of 75 executives of tech companies who have signed up to the initiative so far. Notably, the list included Google CEO Sundar Pichai, Facebook’s Mark Zuckerberg and Microsoft President Brad Smith. Amazon’s Jeff Bezos and Apple’s Tim Cook were absent, however. 

Read more: Apple is Coming: Facebook, Amazon and Google Surveillance facing US scrutiny and danger from New Software

For nearly three years President Emmanuel Macron of France has attempted to  convince  tech giants to begin collaborating with governments to seek remedies for a list of global challenges. Examples are; fighting hate speech online, preserving privacy or paying a so-called “digital-tax”, presumably to offset negative economic effects of the overwhelming dominance of big tech.

Reuters reports that Macron’s advisers said on Monday that the president had asked tech companies to sign up to a new initiative called “Tech for Good Call” underlining principles for the post-COVID world. This development comes as “anti-big-tech” sentiment is increasing, particularly during the massive profit spike the giants are enjoying due to a devastating world-wide pandemic.

A general publicity based initiative could be leverage for negotiations to rein in tech giants

Also, according to Reuters, the “Tech for Good Call” includes a non-binding pledge to “contribute fairly to the taxes in countries where (they) operate”; refrain & prevent  the dissemination of “child sexual abuse material, terrorist or extreme violence online contents”; and “support the ecological transition”, in addition to other things.

Read more: Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare War

Though not legally binding, it is expected that the French will use this tentative agreement to in negotiations during upcoming global forums on regulating Big Tech.

In addition to antitrust suits underway in the US and Europe, the idea of a “digital tax” is being explored and attempted with France and Australia leading the way.

In an article in today’s Wall Street Journal, citing multiple sources, that federal and state regulators are preparing four or more antitrust cases against the two online giants, separate from the antitrust case that the DOJ and 11 states launched against Google in October

The building chorus for regulation against Google and Facebook stem from the extremely dominant position each holds online, with Google having near total control of search traffic and advertising, while Facebooks monopoly in social media concerns its use of that position to monetize private data through advertising.

Also, according to Reuters, the “Tech for Good Call” includes a non-binding pledge to “contribute fairly to the taxes in countries where (they) operate”; refrain & prevent  the dissemination of “child sexual abuse material, terrorist or extreme violence online contents”; and “support the ecological transition”, in addition to other things.

Read more: Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare War

Though not legally binding, it is expected that the French will use this tentative agreement to in negotiations during upcoming global forums on regulating Big Tech.

In addition to antitrust suits underway in the US and Europe, the idea of a “digital tax” is being explored and attempted with France and Australia leading the way.

In an article in today’s Wall Street Journal, citing multiple sources, that federal and state regulators are preparing four or more antitrust cases against the two online giants, separate from the antitrust case that the DOJ and 11 states launched against Google in October

The building chorus for regulation against Google and Facebook stem from the extremely dominant position each holds online, with Google having near total control of search traffic and advertising, while Facebooks monopoly in social media concerns its use of that position to monetize private data through advertising.

“The supportive chorus of elected officials is giving assurance to [the U.S. Department of Justice (DOJ)] and the [Federal Trade Commission (FTC)] that they have the political support they need to blunt [the companies’] efforts … to pressure the agencies to back off or water down their cases,” former FTC Chairman William Kovacic told WSJ.


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Small Business Dilemma: are Big Solutions Hiding in plain sight?

https://cdn.useriver.com/RiverTrailer_v2.mp4

Above:Content Discovery App – River video Clip Introduction

An Unlikely Holy Grail: User Sophistication and the Will to Exist Online

In late 2018 a small firm was looking into opportunities in organizing an online co-op for small businesses (CSSinc), similar to the co-ops created by farmers during the great depression. Where else to start than a trade show of more than 1000 small businesses in Las Vegas. In an informal test, they checked all the web sites listed in the show directory as an indicator of the state of web sophistication among the participants.

Story Cover feature image by Joshua Chun 

Shockingly, nearly 90% were either primitive and barely functioning or not functioning at all, yielding a 404 error or “site not found”.

Read more: How Apple Created the Tech Universe

Naturally the 10% that were functioning, a few of which at a high level, were all the largest companies attending the show. With costs to set up, and even designing a company web site, at an all time low, why would so many pass up the opportunity to make use of this powerful tool?

‘This is Water’  and the internet dilemma that has swallowed the world

From The New Yorker:

In 2005, David Foster Wallace addressed the graduating class at Kenyon College with a speech that is now one of his most read pieces. 

In it, he argues, gorgeously, against “unconsciousness, the default setting, the rat race, the constant gnawing sense of having had, and lost, some infinite thing.” He begins with a parable:

There are these two young fish swimming along, and they happen to meet an older fish swimming the other way, who nods at them and says, “Morning, boys. How’s the water?” And the two young fish swim on for a bit, and then eventually one of them looks over at the other and goes, “What the hell is water?”

This oft quoted passage is about how the world around us can be easily misunderstood by lack of awareness. And, maybe, by the lack of any perceived need to notice what’s really going on. 

The two most shocking things about the anecdote above, regarding 90% of small businesses lack of internet presence (or sophistication), are how this could be the case after more than 20 years of the internet being at the center of commerce and, well, life, and what it says about the “water” we are all swimming in. 

Read more: Apple Search is Coming: Google, Facebook & Amazon Surveillance

2020 is the year that the internet became even more important for all our lives. Less obvious is that it is also the year that the problems and obstacles are more important than ever to overcome, and that starts with seeing the water we are all swimming in. 

The Social Dilemma’ is also a Small Business Dilemma

In this acclaimed documentary (available on Netflix) a lot of both problems and solutions focus on the dangers of the current giant-tech dominated internet environment on the “end-user” and the general public. 

The Social Dilemma on Netflix

While that sphere of influence is a serious and growing problem, it is the control and domination by a few massive companies, to the virtual exclusion of smaller businesses, that, to a large degree caused the sick, twisted inequitable and unfair system in the first place. 

The relative size imbalance is literally so massive that it is rendered incomprehensible, and, like water to the fish mentioned above, invisible. 

A happy shiny logo of, say, coca-cola, looks just as harmless (or menacing, depending on the perspective) as that of Amazon or Facebook, who may be hundreds of times larger in market-cap than the soft-drink giant with long history as a “big” American company. Size of this magnitude is impossible to conceive of by most of us.

But the perception of the giants that control the internet as harmless, or even beneficial and to be admired, is rapidly changing. Therein also lies the potential for probably the only hope of positive change for small business and for society in the US and across the globe. 

A Revolution of Perception is Required and already Underway

Part of the problem, one that is growing, admittedly, every day, is the sheer scale of the inequity and corruption. Why even try, as a small business, to go up against the giants that “own” the water we swim in?

Ultimately what is necessary is a sea-change (forgive the continued metaphor) within overall population, both consumers and small businesses. And that starts with the perception that it is the “people” that decide how and what the internet will be who will be “permitted” to interact. An Algorithm own as proprietary secret software by an internet behemoth? Or a decentralized more kaleidoscopic solution that was an inherent promise from the initial days of the internet’s creation?

The signs of change are all around. The “direct to consumer” trend that has produced massive success stories also paved the way for the emerging system of smaller companies being able to reach out directly and actually do business with customers with, sometimes, minimal involvement of the giants. 

The signs that this can work are gradually being seen – shopify’s success in offering software and services to businesses wanting to establish a direct connection to buyers is a growing trend. There are many other companies that have recognized the trend and are trying to ride this wave toward a different method of communication between businesses and so-called consumers. 

Here are some examples of companies that are taking a new approach to the way we communicate and interact online:

However, the ultimate driver of positive change in the internet will be the increased sophistication of users, both professional and at the individual level. 

User Sophistication and Trust: an unlikely but all-important Grail

Facebook, Instagram, Pinterest, Twitter, TikTok and more have all embraced direct in-app-shopping as a way to expand beyond content.  Even Google has started a program to allow buyers to purchase from search results without leaving the platform. While these initiatives are all coming from the giant tech firms themselves, they are, ultimately, sowing the seeds of their own demise. 

They are, in essence, teaching buyers to forego the now standard system of choosing between Amazon and “the rest” in online shopping. This choice, helped along by billions in losses to subsidize “impossibly low” prices plus free shipping paid for by Amazon’s loss-leader strategies, was never a fair or realistic one and created the massive, unsustainable imbalances in online commerce we see today. 

The massive and very real paranoia of the giant companies is based on the clear and deep understanding that the competition is always “1-click-away”, which is the unfulfilled promise of the internet in the first place.

D.L.

The greatest obstacle has never been the massive price-dumping schemes or even the sell-at-a-loss free shipping concept that kept buyers from having a second choice in e-commerce. It has been the lack of user sophistication of the sellers and the buyers in the online forum which prevented easier movement from one online option to another. 

The massive and very real paranoia of the giant companies is based on the clear and deep understanding that the competition is always “1 click away”, which is the unfulfilled promise of the internet in the first place.

So called “moats” and systems to block users from initiating and exercising choice are built-up and keep getting deeper and more complex. But sophisticated users can, and eventually will, easily just opt-out at any time, when alternatives that they prefer begin to proliferate. 

And there is a growing and invisible ocean that already exists all around us. As far-fetched as it may seem “the ocean we swim in” will one day be in no way similar to the deeply problematic one we swim in today and a thorough a change from the bottom up as well as the top down will, finally, bring about a new era in online communication and commerce. 


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Memes explode after Biden wins and a Loser is unable to Accept Defeat

Above: Photo Collage / Lynxotic

Trump’s continued efforts to overturn election results: …laughable (literally)

Most of us know, that Joe Biden and Kamala Harris won the 2020 election. With the records showing the President-elect reached 80 million popular votes, with still more counting to be done.  Yet, even though the electoral college votes, which determines the White House winner have been clearly laid out on Nov. 7 with the resounding 306-223. 

Read More: Madmen Tweeting: Over the Edge Trump retweets Randy Quaid in festival of retired ‘Actors’

Trump has done almost everything in his power to deny the facts. The “red mirage” has yet to fade for 45. He’s been seen tweeting from the rooftops that the election was rigged and riddled with fraud, he’s flat out tried to deny it, he has refused to concede or peacefully transfer power, Trump even begged battleground states for a recount of votes. None of the above was the truth; the simple fact is, he just lost.

Yet, the American people have had to bear witness to just how badly of a sore loser Trump has been.  Georgia, Pennsylvania, Michigan and Wisconsin, all reconfirmed that Biden is the victor.  

On Nov. 23, head of the GSA Emily Murphy formally approved for the transition, pushing reality even that much further, that now, perhaps  the 2020 presidential elections can be finalized.   

As a result, “Joe Biden winning” memes have been spreading throughout the internet  wide and far, showing Biden winning multiple times while highlighting a range of feelings – hilarity, relief, to just plain absurdity of how this presidential election year has gone down.  

The inauguration isn’t until Jan 20, 2021 and if you are like the majority of us, that means there, unfortunately, is still two more months of having to deal with Trump’s antics. It’s far past time for Trump to end his delusional battle and come to some sort of acceptance of the obvious election reality.

Now for the Memes  

https://twitter.com/brian_bengela/status/1331272545128079362?s=20
https://twitter.com/smilemorefolks/status/1330889758210285574?s=20
https://twitter.com/tnj_falconpunch/status/1331104397087051780?s=20

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Father of Fractals is Google Doodle Star: Who is Benoit Mandelbrot?

https://video.twimg.com/ext_tw_video/1329770660177047552/pu/vid/640x640/L6CqbeZPCfEz6Q9S.mp4?tag=10

Above: Photo Collage / Lynxotic

Mathematics and Philosophy meet in Fractal Pioneer’s Unique Career

Benoit Mandelbrot, the renowned French-American mathematician, died on October 14th, 2010 at the age of 85, and would have turned 96 today.  To celebrate, Google published a doodle in his honor.   An additional part of the celebration, Google launched an  interactive “Explore” feature to allow users to view the endless patterns of the Mandelbrot set. 

Click to see “Fractals and Chaos
and help Independent Bookstores.
Also available on Amazon.

If you don’t know what a fractal is, simply put, it is a never-ending pattern.  As defined by the Fractal Foundation: “They are infinitely complex patterns that are self-similar across different scales.  They are created by repeating a simple process over and over in an ongoing feedback loop“. There are many examples of fractals in nature, in fact virtually all natural phenomena can be seen as being fractal based. 

Mandelbrot is best known for fractal geometry, which is a term he coined in 1975 to describe a new branch of geometry that sought to explain of the irregular shapes and processes found within nature.  His research has contributed valuable knowledge in many different fields including physics, medicine, geology, art and even finance. 

Wide ranging influence continues to this day

His fractal theory have even found its way into pop culture, with graphical images created by his algorithm placed on t-shirts, posters, album covers, and even inspired a song called “Mandelbrot Set” by Jonathan Coulton and the text “The Colours of Infinity” by Arthur C. Clarke. 

The mathematician won numerous awards, including the prestigious ‘Wolf Prize” in 1993 for Physics and even had a small asteroid named in his honor in 2000 called ’27500 Mandelbrot’.

Mandelbrot made significant contributions to the study of financial markets as a fractal based system that conforms to the concept that all of nature, and the entire universe, is also fractal based. A great body of overlapping work exists between the studies of the financial markets done by Mandelbrot himself as well as the way his fractal concepts figured into the work of Ralph Nelson Elliott and Robert Prechter of the ElliottWave.com

The basis of Elliott’s theory is to describe price movements in financial markets as recurring, fractal wave patterns. This core insight was, in essence an outgrowth of the recognition that, when looking at various time frames in stock market charts, and therefore the human behavior that generated those patterns, the result is no different than looking at, for example, a sea coastline from various altitudes – which reveals a fractal. 

The insight that produced this theory not only established and inspired the stock trading strategy based on the Elliott Wave Theory, but also more recently led to Robert Prechter’s Socionomic Theory. Socionomics is a new science using the benefits of Elliott Wave Theory in understanding not only finance and economics but also social behavior, popular culture and politics which can be seen as interpreting nature using fractal based concepts. 


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AppleTV+ tags PBS new Partner for Live Broadcast of ‘Peanuts’ Holiday Specials

https://video.twimg.com/amplify_video/1329133535266037760/vid/720x720/wqs6l_6ifGp9g5aa.mp4?tag=13

Above: video for peanuts holiday special on appletv+ and pbs

AppleTV+ partners with PBS to give viewers some holiday cheer 

In October, Apple announced it was teaming up with Peanuts Worldwide and gained the exclusive rights for all “Peanuts” assets, including the beloved specials: “Its The Great Pumpkin, CharlieBrown”, “A Charlie Brown Thanksgiving, and “A Charlie Brown Christmas” for AppleTV+ video streaming. 

After the acquisition, many Americans worried they might miss “It’s The Great Pumpkin, Charlie Brown” as it was no longer available for broadcast television, which would have been the first time in several decades that this Holiday tradition would be unavailable to a wider audience. Rest assured, Peanuts fans, for the remaining holiday season, luckily, the Peanuts gang will be back on television, for either via broadcast on PBS or to stream on AppleTV+.  

Click to see “The Complete Peanuts Vol. 1: 1950-1952
and help independent bookstores.
Also available on Amazon.

AppleTV+ will launch “A Charlie Brown Thanksgiving” on Nov 18 and it will be available to stream free from Nov 25-27. The Thanksgiving special will be aired on PBS on Nov 22 at 7:30 p.m.  In December, AppleTV+ will also premiere “ A Charlie Brown Christmas” on Dec 4, with the holiday special available to enjoy for free from Dec 11-13.  The holiday special will also air on PBS on Dec 13 at 7:30 p.m.  The specials will be ad-free. 

Apple established ties with Peanuts back in 2018, the agreement initially called for the company to help develop new series and specials featuring the iconic comic strip characters: Charlie Brown, Snoopy, Lucy, Linus and Peppermint Patty.  Apple has since produced brand new animated Apple originals like “Snoopy in Space”, which was nominated for a Daytime Emmy and will include a second second. As well as the upcoming brand new original AppleTV+ series “The Snoopy Show” set for release in Feb 2021. 


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Jack Black trends on TikTok with ‘WAP’ dance Challenge in Hilarious Vid

Comedy is what the world needs now and this is wet-ass funny

Jack Black’s mode of undress is opening eyes and eliciting guffaws and belly-laughs as he does an interpretive  wet dance to the mega-hit song snippet from Cardi B and Megan Thee Stallion. While this TikTok challenge has been around a while, this particular rendition is noteworthy due to carious factors: a nearly taken Jack Black, a dance of epic and gargantuan preportions and, of course his barely-on speedo wrapped tightly around his relatively small (by comparison to the out-sized belly region) groin. 

Read More: Billie Eilish makes her “secret” TikTok Debut and the content is…Wow

The video is going berserk all other social media with more than 23 million views on TikTok, with over 85,000 on Twitter via Fandom. Comments are giving the “Jumanji” actor top kudos calling the choreography “majestic” and asking one another if he has actually tops the original version of the “WAP” dance as performed by Cardi B and Megan Thee Stallion

Naturally there are also trolls and detractors as well. Saying everything from he’s a “me too waiting to happen” and “a hero we don’t deserve” and “One of my favorite actors but ima need some bleach for my eye lids.”

The “School of Rock” star is doing his best to keep fans entertained during the pandemic. Earlier this year he performed another shirtless solo, decked out in a cowboy hat and boots, kicking his heel to an upbeat electronic

The “massive summer hit WAP” was originally released on Aug. 7 to both huge love forsex-positive lyrics and simultaneous criticism for its explicit exposed physiology. Loved or hated it, everybody listened. It immediately hit the No. 1 spot on the Billboard Hot 100 chart and broke the record for lmost  streamed in its first week for a song in U.S. history.

https://video.twimg.com/ext_tw_video/1328215033650835457/pu/vid/360x640/AgC5yifOsZMfnvmE.mp4?tag=10

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How Apple Created the Tech Universe and it Finally Makes Sense

Above: Photo Collage / Lynxotic

The Origin of Everything is Shrouded in Mystery – looking at Apple’s history yields many clues, however…

PART I of a 3 PART SERIES:

Given the sheer size, breadth and power of the various “Tech Giants” as they have become known, many, if not most would be skeptical if an assertion were put forth that all of them were a direct product or outgrowth of Apple.

Click to see “Steve Jobs
and help independent bookstores.
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Although there is almost constant complaining that Apple is not the innovator it once was, or that they sell overpriced and overrated products, with more marketing than substance, tracing back through the history of tech a very different story emerges. Further, all the way to the present a pattern holds true that traces all big tech back to Apple in a direct route from at least 1984 or earlier.

The whole story is long and somewhat hidden; and it diverges from the accepted notions of how the massive empires of tech came about. In the end it is almost impossible not to see the behemoths now known as Microsoft, Google, Facebook and others as little more than incidental occurrences, spawned the wake of Apple’s growth and innovation.

Apple is an entirely different company from what it seems from the point of view of the masses & the media. For example, just as now we have Biden vs. Trump we once had Jobs vs. Gates. You can decide which is which. Perhaps today it seems like a stretch, but up until around 1998 the two were considered opposites and as compatible as oil vs. water.

https://video.twimg.com/ext_tw_video/1326262361900998657/pu/vid/1280x592/4NJDOGbF7eYtHJBu.mp4?tag=10

Above: vdieo Clip from the “One More Thing 2020 Event and Video Still Photo Collage / Lynxotic

There have always been a huge number of people who are offended by the high-price high-quality ethos that Steve Jobs created and that the company carries forward to this day. 

Steve Jobs Steve Wozniak with the Apple 1 prototype

Much like Tesla owners are heckled by Toyota, Ford and Chevy pick-up truck owners, Apple has always had an army of detractors. And while for many years it was Windows / PC users now it is Android and Samsung. But if you set aside the Apple-derangement Syndrome, sister affliction to the fabled “Reality Distortion Field” there are some fascinating theories that could be put forth showing that Apple and Steve Jobs are the ultimate source of all tech since the Garden of Eden, or at least the 70s.

[Readers note: there are many accepted truths and fabled stories that will be addressed in this article. These are, at times considered “fact” and at other times questioned openly. If it bothers you when either of those choices are made to suit the narrative, you may, of course, opt-out at any time. All attempts have been made to remain true to historical fact, but no claims or guarantees are made of perfection.]

In The Beginning there was… XEROX?

In the beginning there was Xerox Parc. From that private think-tank of a copy-machine company emerged two incredible discoveries; the Graphical-User-Interface (GUI) and the Mouse (mouse). In the fable Steve Jobs is invited to visit in late 1979, to gather knowledge from the computer scientists and R&D gurus and later decides to “steal” everything he sees. Xerox, on the other hand, continues to believe that copy machines are the real future.

Click to see “iWoz
and help independent bookstores.
Also available on Amazon.

This fable / anecdote is often used to illustrate that Steve Jobs and Apple deserve no credit for the ultimate ubiquity of the software that emerged from the GUI concept and, the mouse that came about cause of the… mouse. It is also said, or at least implied, that Microsoft was fully justified in stealing anything and everything they could from Apple software innovations because “Steve did it first to Xerox”. These kinds of rationalizations are the reason why Apple is still, to this day, not recognized as the source for all tech in the universe. 

The more accurate take on this origin story is that Steve Jobs was the first to recognize the ultimate importance of the GUI and mouse combo (after all Xerox never made any real commercially viable attempt to make and market the discoveries from its own R&D) and that the future of the tech world would be built on the bedrock of these early innovations. 

“…In fact, turning expensive, hard-to-use, precision instruments into cheap, mass-producible, and reliable commercial products requires its own ingenuity and creativity. This marketplace intelligence is different from, but not inferior to, the intelligence of the laboratory; it just gets far less attention by journalists and historians. In the case of the relationship between the work at PARC and the development of the Macintosh, this blindness leads us to underestimate the originality of Apple’s own work, and the differences between the Alto and Macintosh. “

Alex Soojung-Kim Pang, author of “Making the Macintosh

Further, at the time Bill Gates was madly in love with the wonders of MS-Dos and in particular the money he could bank in licensing it to IBM and all bidders… It was only years later in 1985 when he famously decided to steal the GUI_ Mouse based system software apple was using, in spite of his promises to refrain from stealing when he was shown the secrets during his fabled meeting with Steve Jobs to discuss word and excel, early versions of which were already on the Macintosh. Hence the echos of “Steve did it first to Xerox” became the rallying cry for all those that seemed to justify the direct theft of Macintosh OS to create the clunky-named system called “Windows”. 

This story carried on throughout the 80s and 90s and, all the while, a 1988 lawsuit was pending resolution, which has at its center the accusation, by Apple, that Windows 1, released in November 1985, was directly copied, a.k.a. inspired by the Macintosh OS. In the end, in another famous fabled incident, the suit was settled out of court in 1997, by then obscenely rich Bill Gates, for $150 million, thus rescuing Apple from almost certain Bankruptcy.

Moral of the story? Windows, PC’s and everything Microsoft ever became, can be directly traced back to Apple.  This is the most obvious of the various lines of creative attribution leading back to Apple and Steve Jobs.

The next saga: Google’s connection and the debt owed to Anti-trust and Apple, will be more subtle but all the more timely. Timely as in right now this minute. Stay tuned for Volume II of “How Apple Created the Entire Tech Universe and it Finally Makes Sense”


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New Exclusive Games for Just-Released Sony Playstation 5 (PS5)

Above: Photo Collage / Lynxotic

Sony scores big name exclusives – Below games available NOW

Playstation 5 and Xbox Series X consoles have been released, after which, both Sony and Microsoft received major buzz, stirring up crazy controversy of consoles arriving DOA and others smoking.  Yet, for the majority of new game console owners, they have received fully functional units and are ready to gear up and start playing.  Below we have listed the available games that were released on Launch Day as well as a list of games in development and to be released later within the year or early 2021. 

The launch library from PS5 includes an eclectic mix of games.  Most people will inevitably be drawn, at least initially, to the games exclusive to Sony, as exclusives are one of the biggest selling points. Many games have free next-gen upgrades to PS5, which can actually make buying the PS4 version a better choice in some cases. 

Check out the latest Playstation 5. 
Available available on Amazon and Walmart

All PS5 consoles will come with a pre-install with the game Astro’s Playroom, meant to shows gamers the power of the DualSense wireless controllers and take advantage of the all new features including: haptic feedback, triggers, motion sensor, speakers, mic and touchpad. 

Along with the Playstation 5 games, the Dual Sense charging station, PULSE 3D wireless headset, Media remote and HD camera are available for purchase, click here to see all the available PS5 accessories, both available on Amazon and Walmart

Marvel’s Spider-Man: Miles Morales

Click to see “Spider-Man
and help Independent Bookstores.
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  • Miles Morales discovers explosive powers that set him apart from his mentor, Peter Parker. Master his unique, bio-electric venom blast attacks and covert camouflage power alongside spectacular web-slinging acrobatics, gadgets and skills.
  • A war for control of Marvel’s New York has broken out between a devious energy corporation and a high-tech criminal army. With his new home at the heart of the battle, Miles must learn the cost of becoming a hero and decide what he must sacrifice for the greater good.
  • Traverse the snowy streets of his new, vibrant and bustling neighborhood as Miles searches for a sense of belonging. When the lines blur between his personal and crime-fighting lives, he discovers who he can trust, and what it feels like to truly be home.
  • Click to see “Spider-Man” and help Independent Bookstores. Also available on Amazon and Walmart.

Demon’s Soul

Click to see “Demon’s Soul“.
Available on Amazon and Walmart.
  • Discover where the journey began – Experience the original brutal challenge, completely remade from the ground up. All presented in stunning visual quality with enhanced performance, this is the world of Boletaria as you have never seen it before.
  • Become the Slayer of Demons – Venture to the northern kingdom of Boletaria – a once prosperous land of knights, now beset with unspeakable creatures and ravenous demons. Meet strange characters, unhinged and twisted by the world around them, and unravel the unsettling story of Demon’s Souls.
  • Face the world’s greatest warriors in ferocious PVP combat – With online* invasions adding to the danger of your quest. Or play cooperatively by summoning allies to aid in your fight against the demons.*Active PS Plus subscription required for online multiplayer.
  • Click to see “Demon’s Soul“. Available on Amazon and Walmart.

Slackboy: A Big Adventure 

Click to see “Slack Boy“.
Available on Amazon and Walmart.
  • Face thrilling, unpredictable challenges as you explore distinctive hand-crafted lands through deeply immersive and expressive controls.
  • PERILOUS PLATFORMING EXPERIENCE – Explore here, there and everywhere as you utilize Sackboy’s cool, diverse move-set to face a huge variety of thrilling challenges, fierce enemies and startling surprises.
  • RE-STUFFED. RE-STITCHED. RE-ZIPPED – Sackboy returns to the big time stuffed with fresh moves and game-changing gadgets in an awe-inspiring and downright fun 3D adventure in this new, but familiar world.
  • Click to see “Slack Boy“. Available on Amazon and Walmart.

PS5 – in Development, more updates to come

Other titles that will be out later this year, will be available for preorder, there are still many releases that the information has yet to be disclosed.  below is the current list of PS5 exclusives. We will continue to update as new information becomes available: 

  • Destruction AllStars
  • Gran Turismo 7
  • God of War: Ragnarok
  • Horizon Forbidden West
  • Ratchet & Clank: Rift Apart
  • Returnal

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Xbox Series X Launch results in Record-breaking Sales and “smoky” Buzz

https://video.twimg.com/amplify_video/1323428012369436673/vid/1280x720/eoMTml0rkO9o_AcV.mp4?tag=13

Funny Bogus Attempt to revive the ‘ole “overheating” controversy  

Two of the world biggest players in the video gaming world have just released their next-gen consoles days apart from one another.  That’s big, and it’s time to evaluate.  

Many were able to preorder their consoles and others took their chance on launch day.  For those fans that are now opening and starting-up their new hardware – reports have surfaced of some, interesting issues… Even with the Series X only being 3 days old, already, it’s managed to start some major controversy. Videos have begun surfacing showing smoke coming from the top of the console, as if the Xbox was overheating so badly that it was smoking.  Next, Gamers took to social media to comment on the video posts questioning if these videos were legit or fake.  

One Twitter user even posted a video to recreate the smoky effect, and show that it was ultimately achieved by blowing vape smoke into the console, and, in fact was not due to any type of overheating malfunction of the unit. 

An official spokesperson for Microsoft felt the need to publicly comment and shared the following response on its Twitter account: 

Read More: PS5 vs. Xbox X – The next-gen consoles to go head to head this week

Where and when are units available: timing is key

 There has been pretty consistent news that the already limited stock has quickly disappeared, nonetheless, there are still some retailers including Amazon and Walmart where you can check the latest stock/re-stocking updates. You will have multiple chances to buy, as retailers are restocking products at multiple times during the day.  

Click to See: XBOX SERIES X AND S – Available on Amazon and Walmart

The Xbox launch which by now everyday already knows, took place on November 10th, with the Series X retailing at $499 and Series S for $299.  The newest console will deliver backward compatibility to the vast majority of Xbox One games, even some Xbox 360 titles.  Unlike the PS5 launch that announced that you could only purchase online, Microsoft made no such statement.  Therefore gamers can in addition to scouring online, check your local retail stores for inventory.   

So you’ve managed to purchase the next-gen console?  Now the fun part, playing new games!   One game we’ve had our eyes on is Assassin’s Creed Valhalla.  The game follows a group of Vikings, in an open-world RPG, traveling outside Norway to new life in England. 

Assassin’s Creed Valhalla 

Click to See “Assassin’s Creed: Valhalla” 
and help Independent Bookstores.
Also available on Amazon and Walmart.
  • Lead epic Viking raids against Saxon troops and fortresses.
  • Dual-wield powerful weapons and relive the visceral fighting style of the Vikings.
  • Challenge yourself with the most varied collection of deadly enemies ever found in Assassin’s Creed.
  • Shape the growth of your character and your clan’s settlement with every choice you make.
  • Explore a Dark Age open world, from the shores of Norway to the kingdoms of England.
  • Click here to see “Assassin’s Creed Valhalla” and help Independent Bookstores.
  • Also available on Amazon and Walmart

Subscribe to our newsletter for all the latest updates directly to your inBox.

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Starlink on the go: Spacex’s Satellite Broadband could reach customers at Sea, on Trains or at RV locations

Above: Photo SpaceX / Starlink

Musk expects users eventually will be able to maintain connections to satellite network no matter where they are

SpaceX’s Starlink program aims to cover the sky in a constellation of satellites and provide high speed Internet to people all across the globe. The project, which has already run successful private beta tests in rural Washington, and other areas, is just a few dozen satellites away from going public.

Read More: Launch of SpaceX’s Starlink and iPhone 12 5G highlights inferior US Broadband: will shake-up ISPs

When it does, it will hopefully bridge the digital divide in America by bringing online information and communication to even the country’s most remote regions.

However, Starlink’s utility does not end with people living on distant pastures or isolated mountaintops. The satellites also have potential to help people who are living mobile lives.

On Tuesday, November 3rd, SpaceX CEO Elon Musk Tweeted that boats will have a “relatively easy” time connecting to Starlink, especially with so few people on open water. This means crews that spend weeks at a time at sea will be able to stay connected with their families and the world throughout.

The same logic applies to people who live in RVs or spend lots of time on the road. Whether they are near their home base or at temporary locations, they will likely be able to access the internet from multiple locations, sequentially.

Of course, these seemingly-straightforward answers require a bit of explanation. After all, even if Starlink operates primarily via satellites in space, an Internet connection still requires a return to some grounded station. Luckily, the constellation is set up for the satellites to bounce signals off of each other. Therefore, a ship in the Pacific can connect with one satellite above, which can then link up with another and another until it connects back with the ground. It may sound longwinded, but this hop-scotch-like maneuver should not jeopardize Starlink’s expected speed— 100 megabits+ per second downloads and 40 megabits per second uploads.

Starlink striving for full service to northern US and Canada by end of 2020 and near global coverage by 2021

Likewise, there are questions regarding locations and fees. Right now, Starlink’s beta price is set at $99 per month and the full price remains unknown. However, it would make most sense for SpaceX to charge differently based on location. To serve mobile users, there will likely be a roaming plan that allows them to access the satellites wherever they are.

These advancements only broaden the wide utility of Starlink. Not only will it help average people stay connected, but it will also be available to assist first-responders who might have to rescue people at sea or elsewhere off the beaten path.

Starlink is still being built, but SpaceX hopes to have the infrastructure for global coverage sometime next year. And as more and more satellites are launched (up to 12,000 ultimately) the cost could go down while the quality rises.


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PS5 Launch Day is Officially Here – Available for Black-Friday-like sales today on Walmart, Amazon and others

https://video.twimg.com/amplify_video/1321417951656988674/vid/1280x720/rtL38kJ-fFfMjhb0.mp4?tag=13

Above: Promotion video for PS5 / Courtesy of Sony

New hopes for grabbing a PS5 on Launch Day

The latest Playstation, PS5 launches today, November 12. If you were among the gamers that managed to snag a preorder on Sept 17 for the console, consider yourself very lucky.  But rest assured, if you were not able to get in on the pre-order there are still many opportunities to get your hands on it. 

READ MORE: PS5 vs. Xbox X – The next-gen consoles to go head to head this week

For the launch, both the PS5 and PS5 Digital Editions will only available online through a handful of retailers including Amazon and Walmart.  The PS5 retails for $499.99 and Digital Edition for $399.99 Some retailers also give buyers finance options, for those that prefer to pay in monthly installments.  

It’s unclear when the console will be readily available and in-stock in stores for purchase, yet more than likely customer will be able to go to their local retail locations for the PS5 by Black Friday, November 27.

Click to see Where to Buy PS5 on Launch Day

Check out the latest Playstation 5.
Available available on Amazon and Walmart

Along with the Playstation 5 console, the Dual Sense charging station, PULSE 3D wireless headset, Media remote and HD camera are available for purchase, click here to see all the available PS5 accessories, both available on Amazon and Walmart

Call of Duty: Black Ops Cold War

Click here to See “Call of Duty: Black Ops
and help Independent Bookstores.
Also available on Amazon and Walmart.

If you are able to purchase your PS5 we highly recommend the the upcoming Call of Duty game, ‘Black Ops Cold War’ which will highlight one of the key features of the PS5 DualSense controller, its unique haptic feedback.  When you pull the trigger, your controller will shake, and givers gamer a pretty awesome feeling that has never before been available. 

  • As Elite operatives, you will Follow the trail of a shadowy Figure named perseus who is on a mission to destabilize the global balance of power and change the course of history.
  • Descend into the dark center of this global conspiracy alongside iconic characters woods, Mason and hudson and a new cast of operatives attempting to stop a plot decades in the making.
  • Beyond the campaign, players will bring a cold war arsenal of weapons and equipment into the next generation of multiplayer and Zombies experiences.
  • PS4 physical disc playable on PS5 system (will not include higher framerates, Hardware based rays-tracking and faster load times available on PS5 Edition). PS5 disc is not playable on PS4 system.
  • PS4 physical version upgradable to PS5 digital version via $10 upgrade through PS store. PS4 disc required in PS5 system to access and play digital PS5 upgrade.

Click here to see “Call of Duty: Black Ops Cold War” and help Independent Bookstores. Also available on Amazon and Walmart.


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PS5 vs. Xbox X – The next-gen consoles to go head to head this week

Above: Photo Collage / Lynxotic

The next big leap in console hardware from Sony and Microsoft: if you can get one

Microsoft’s Xbox Series X and Sony’s Playstation 5  (PS5) are going into wide release this week, just days apart from each other. Xbox Series X was released to a furor and was instantly out of stock in some areas.  The price of both consoles is $500.  In addition each console will also have a less expensive version available;  the PS5 Digital Edition for $400 and the Xbox Series S for $300. 

Read More: Sony and Microsoft to launch new consoles- PlayStation 5 and Xbox Series X by end of 2020

For gamers, the huge news is that both Microsoft and Sony have been very open about backward compatibility and have pledged to support almost all titles in the existing console platforms’ libraries.  Meaning, every Xbox, Xbox 360, and Xbox One game currently playable on existing Xbox One hardware (minus Kinect) can also be played on new Xbox Series X / S. Sony has committed to supporting the majority of PS4 games (totaling more than 4,000 titles) that will be playable with the newest incoming PS5 version.  

In addition to the console launch, there will be a handful of big-name franchise game releases. Two big names that we are excited about include: Call of Duty: Black Ops Cold War and the new Assassin’s Creed Valhalla, both set for release right along with the Xbox and PS launch.

Call of Duty: Black Ops Cold War

Click here to See “Call of Duty: Black Ops
and help Independent Bookstores.
Also available on Amazon and Walmart.
  • As Elite operatives, you will Follow the trail of a shadowy Figure named perseus who is on a mission to destabilize the global balance of power and change the course of history.
  • Descend into the dark center of this global conspiracy alongside iconic characters woods, Mason and hudson and a new cast of operatives attempting to stop a plot decades in the making.
  • Beyond the campaign, players will bring a cold war arsenal of weapons and equipment into the next generation of multiplayer and Zombies experiences.
  • PS4 physical disc playable on PS5 system (will not include higher framerates, Hardware based rays-tracking and faster load times available on PS5 Edition). PS5 disc is not playable on PS4 system.
  • PS4 physical version upgradable to PS5 digital version via $10 upgrade through PS store. PS4 disc required in PS5 system to access and play digital PS5 upgrade.

Click here to see “Call of Duty: Black Ops Cold War” and help Independent Bookstores. Also available on Amazon.

Assassin’s Creed Valhalla 

Click to See “Assassin’s Creed: Valhalla
and help Independent Bookstores.
Also available on Amazon.
  • Lead epic Viking raids against Saxon troops and fortresses.
  • Dual-wield powerful weapons and relive the visceral fighting style of the Vikings.
  • Challenge yourself with the most varied collection of deadly enemies ever found in Assassin’s Creed.
  • Shape the growth of your character and your clan’s settlement with every choice you make.
  • Explore a Dark Age open world, from the shores of Norway to the kingdoms of England.

Click here to see “Assassin’s Creed Valhalla” and help Independent Bookstores. Also available on Amazon.

More game release titles set for release for the remainder of 2020

Below is a list of all the game titles thus far that have released dates until the end of the year. There are sure to be updates and many many more titles for 2021.

Assassin’s Creed Valhalla11/10/2020
Call of Duty: Black Ops Cold War11/13/2020
Halo: The Master Chief Collection11/17/2020
Mortal Kombat 11 Ultimate Edition11/17/2020
Poker Club11/19/2020
Just Dance 202111/24/2020
Haven12/3/2020
Immortals Fenyx Rising12/03/2020
FIFA 2112/4/2020
Madden NFL 2112/4/2020
Destiny 2: Beyond Light12/8/2020
Puyo Puyo Tetris 212/8/2020
Temtem12/8/2020
Cyberpunk 207712/10/2020
The Medium12/10/2020

Xbox Series X Specs

CPU8x Cores @ 3.8 GHz (3.6 GHz w/ SMT) Custom Zen 2 CPU
GPU12 TFLOPS, 52 CUs @ 1.825 GHz Custom RDNA 2 GPU
Die Size360.45 mm2
Process7nm Enhanced
Memory16 GB GDDR6 w/ 320b bus
Memory Bandwidth10GB @ 560 GB/s, 6GB @ 336 GB/s
Internal Storage1 TB Custom NVME SSD
I/O Throughput2.4 GB/s (Raw), 4.8 GB/s (Compressed, with custom hardware decompression block)
Expandable Storage1 TB Expansion Card (matches internal storage exactly)
External StorageUSB 3.2 External HDD Support
Optical Drive4K UHD Blu-Ray Drive
Performance Target4K @ 60 FPS, Up to 120 FPS
Xbox X Specs / Courtesy of Xbox

PS5 Specs

ComponentSpecification
CPUx86-64-AMD Ryzen Zen 8 Cores / 16 Threads at 3.5GHz (variable frequency)
GPURay Tracing Acceleration Up to 2.23 GHz (10.3 TFLOPS)
GPU ArchitectureAMD Radeon RDNA 2-based graphics engine
Memory/Interface16GB GDDR6/256-bit
Memory Bandwidth448GB/s
Internal StorageCustom 825GB SSD
IO Throughput5.5GB/s (Raw), Typical 8-9GB/s (Compressed)
Expandable StorageNVMe SSD Slot
External StorageUSB HDD Support
Optical Drive (optional)Ultra HD Blu-ray (66G/100G) ~10xCAV BD-ROM (25G/50G) ~8xCAV BD-R/RE (25G/50G) ~8x CAV DVD ~3.2xCLV
PS5 Game DiscUltra HD Blu-ray, up to 100GB/disc
Audio“Tempest” 3D AudioTech
Video OutHDMI Out port Support of 4K 120Hz TVs, VRR (specified by HDMI ver 2.1)
DimensionsPS5 – 390mm x 104mm x 260mm (width x height x depth) PS5 Digital Edition – 390mm x 92mm x 260mm (width x height x depth)
WeightPS5 – 4.5kg PS5 Digital Edition – 3.9kg
PowerPS5 – 350W PS5 Digital Edition – 340W
Input / OutputUSB Type-A port (Hi-Speed USB) USB Type-A port (Super Speed USB 10Gbps) x2 USB Type-C port (Super Speed USB 10Gbps)
NetworkingEthernet (10BASE-T, 100BASE-TX, 1000BASE-T) IEEE 802.11 a/b/g/n/ac/ax Bluetooth 5.1
PS5 Specs / Courtesy of Eurogamer.net

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Apple Search is Coming: Google, Facebook & Amazon Surveillance facing US scrutiny

Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features

While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.

While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).

Click to See “Steve Jobs
and to help Lynxotic
and Independent Bookstores.
Also Available on Amazon.

It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.

Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.

Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)

Read More: In Understatement of the Century, Treasury Secretary Mnuchin says Amazon “destroyed the retail industry”

Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.

https://video-lynxotic.akamaized.net/Safari-Privacy-BigSur.mov
EXCERPTs FROM APPLE PRESENTATION FOR privacy settings FROM WWDC 2020

The Beginning of the End for Infinite Tracking: Apple’s EcoSystem will Protect Users Privacy

Click to See Apple Products
and to help Lynxotic.

Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.

Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.

Read More: Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare Wars Against Each Other

…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.

– D.L.

Tracking the Trackers will Change Your Life

Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.

Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.


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Apple Search Plans & Potential are Casting a Massive Shadow on Google Anti-Trust Case

Above: Photo Collage / Lynxotic

Search Battle Lynxotic Predicted is about to Breakout Big time

In a year that has already offered AppleOne5G, and perpetual AirTag teases, Apple Inc might have yet another major project hidden up its sleeve. According to a report from the Financial Times, the tech company has recently partaken in research and development indicative of creating a new original search engine.

Read More: Apple iPhone 12 Pro Models are Here and There’s More

For years, Google has been the default search engine on Apple devices. This is part of an ongoing deal between the two companies where Google pays Apple a pretty penny to foreground their services. Now, however, Google is facing an antitrust suit from the Department of Justice. This case claims that Google has a monopoly over search and directly sites its relationship with Apple as evidence.

If the DOJ manages to win against Google, it could be the end of its search engine arriving pre-encrypted in all iPhones, iPads, and Macs. Thus, an in-house Apple search engine comes at an opportune time. Not only will it provide Apple with a new default search platform, but it will also muster some competition against Google— one of the things that the antitrust case desperately calls for.

Any Engine at All by Apple is Earth-shattering to the Status Quo of Big Tech

Nothing is set in concrete about this speculative Apple search engine yet. All we know for sure is that the latest version of iOS 14 shows signs of increased search technology. Under the upgraded operating system, iPhone users can type in questions directly on their devices’ home screens and arrive at Internet results without any middleman. This has also led to an uptick in Apple’s spidering tools, which comb and datafy the web for a smoother search experience. 

These changes in iOS 14 are subtle, but given the context, they could be laying the seeds for something much larger. Tellingly, former Google head of search John Geannandrea also oversees these recent Apple advancements. Geannandrea joined Apple three years ago, and while his main focus at the company has been Siri thus far, he obviously has the expertise and experience for helming a Google-like project.

Some believe that Siri is the base of Apple’s increased search interests. Perhaps the new technologies are simply working to refine the voice assistant rather than setting up a wholly alternative Google competitor. At the same time, though, with the proper expansion, Siri could very well evolve into a worthy Google rival, especially if it becomes the one-stop search engine on all Apple devices.For now, users will just have to wait while events unfold. Experts say that the antitrust case against Google will go on for years, and if Apple is indeed developing its own search engine alternative, it will likely take just as long.


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Subscribe to our newsletter for all the latest updates directly to your inBox.

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Lynxotic may receive a small commission based on any purchases made by following links from this page.

Apple iPhone 12 Pro Models are Here and There’s More

https://www.apple.com/content/dam/newsroom/videos/iphone-12-pro-demo-v3/Apple_iPhone12Pro-demo-cc-us-_1280x720h.mp4
Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki – Video / Apple

Humans never seem to learn – but starting today our Phones do: Big-time

Seems like every year, and sometimes twice a year, we all go through the same song and dance. Apple -oriented publications and media tout all the “leaks” and how they predict that Apple will have a “lackluster” announcement based on those leaks. 

Read More: Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

Then reality hits and the leaks, while technically more or less correct, turn out to be meaningless or worse. The idea of “only” incremental improvements is blown away by an expanding and deepening ecosystem, so dominant and advanced, in and of itself, that the real world goes Gaga and Apple has yet another world-changing hit on its hands. 

The iPhone 12, the HomePod mini and even the MagSafe system are each going to smash expectations and, ultimately, change the world we live in. 

The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories.
Photo / Apple

That’s a Strong Statement, Dude, what R you? A Fanboy?

Well, if we were looking at what’s been going on, particularly during the last several years, you would have noticed that the “incremental” improvements that so much of the media has been whining about are actually all part of a huge shift into areas, heretofore unimaginable, and all powered by an ecosystem that is unrivaled and unparalleled in any industry. 

Apple has developed and advanced all its products and innovations using Hardware design, Software, machine learning and AI, as well as hardware and silicon development; and that has started the process of replacing and becoming the sequel to Moore’s Law – on a whole new level. 

https://www.apple.com/105/media/us/iphone-12-pro/2020/e70ffbd8-50f1-40f3-ac36-0f03a15ac314/films/product/iphone-12-pro-product-tpl-us-2020_16x9.m3u8
iphone 12 Pro video – Apple

Computational Photography is Today’s biggest buzzword (not counting 5G)

5G and the 5G roll-out are the real secret to why all the nay-sayers are wrong. Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

Although there were many photography related bombshells in the presentation today – such as the 5x optical zoom rage / capability (iPhone 12 Pro Max) and the more powerful, larger sensors on the iPhone 12 Pro, it’s the payoff on the machine learning, and software based enhancements to the visual results and the shooting experience that is mind-bogglingly advanced and has only just begun. 

Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

– D.L.

Without going into a list of the improvements and features related to Computation Photography upgrades (we will cover that in a series of articles and videos in the coming days, weeks and months) the ways that both the experience and results of shooting with an iPhone are improving is vast. 

iPhone 12 Pro Max

  • Screen: 6.7-inch Retina display
  • Resolution: 2778 x 1284 at 458 ppi (pixel per inch)
  • Processor: Apple A14 Bionic
  • Rear camera: 12-megapixel wide camera with f/1.6 aperture + 12-megapixel ultra-wide camera with f/2.4 aperture (120-degrees field of view and Sensor-shift optical image stabilization) + 12-megapixel telephoto camera with f/2.2 aperture +LiDAR scanner for depth mapping
  • Optical zoom: 2.5x optical zoom in, 2x optical zoom out (5x optical zoom range)
  • Front camera: 12-megapixel with f/2.2
  • Internal storage: 128GB/256GB/512GB
  • In the box: No earpods and charging brick; Lightning to USB-C cable included
  • Software: iOS 14
  • Starting price: $1099

The iPhone 12 and the iPhone 12 Pro will be available in the US from October 23. The iPhone 12 mini and the iPhone 12 Pro Max will be available in the US from November 13.

And the sub-head should be: “wow” because the iPhone 12, just as was the case with the iPhone 11, will be further refining and improving these capabilities 24/7 while we sleep. The importance of this can not be overestimated. Your iPhone will take better photos and perform better with, not only, “incremental” software improvements that you will download throughout the year, but also with “invisible” upgrades that will happen 24/7 slowly but surely as a result of AI and machine learning, well, learning. 

I believe that this incredible fact is actually downplayed by Apple because they are worried that the general public might actually fear the power, based on some kind of Terminator-like dystopian scenario, thinking that the iPhone is a potentially dangerous pseudo-living being. The power is real. The fear is unfounded. Enjoy the upgraded experiences and performance now, and watch if improve day by day, week by week and move us all into a more beautiful future, at least for photos and screens and, oh yes, SPEED.

Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos captured with iPhone 12 and iPhone 12 mini, maintaining sharpness and clarity for unprecedented detail and texture in every part of the photo – Photo / Apple
https://www.apple.com/content/dam/newsroom/videos/iphone-12-gaming-demo/Gaming%20demo_League%20of%20Legends_v4_ProRes-cc-us-_1280x720h.mp4
The Apple-designed A14 Bionic delivers unparalleled performance and power efficiency, while delivering great battery life – Video / Apple

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Subscribe to our newsletter for all the latest updates directly to your inBox.

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Lynxotic may receive a small commission based on any purchases made by following links from this page.

Launch of SpaceX’s Starlink and iPhone 12 5G highlights inferior US Broadband: will shake-up ISPs

Above: Photo Collage / Lynxotic / SpaceX

The problem of slow and expensive broadband access in the USA is not a technological one. The US lags behind due to the pseudo-geographical monopolies held by various ISPs and the ability they have enjoyed to be able to gouge customers with high priced bad service. Lack of competition often results in slow progress or no progress. 

That is all about to change. You don’t need to have a technician to analyze the various 5G systems, or compare carriers chances of “winning” to realize that the very fact that speeds and options are increasing exponentially is going to re-write the map when it comes to who controls the cash-cow subscription gravy train. That system is about to collapse.

Read More: The iPhone 12 could see a Serious Sales Boom for Apple due to 5G and Starlink Internet

In steps Elon, and his little copy-cat-side-kick Jeffy Bezos, and now the landscape is about to become unrecognizable

First, 5G speeds rival or exceed the former fixed / desktop speeds which had commanded a premium for the geographically entrenched providers. 5G home systems will also be available in many areas that will be competitive in speed, price and convenience.

SpaceX’s Starlink is a serious project; with nearly 1000 satellites already in orbit out of an eventual 12,000 and launches continuing almost weekly with 60 each time. This ambitious plan will eventually completely encircle the earth with interconnected satellites that will link through intermediary “ground stations” with up to 1 million planned for USA alone. Each ground station is just under 19 inches (.48 m) across.

Read More: Elon Musk broadband milestone as SpaceX Starlink Public beta begins, nearly 800 Satellites Orbiting

“It looks like a UFO on a stick,” according to SpaceX CEO Elon Musk “It’s very important that you don’t need a specialist to install. The goal is for … just two instructions and they can be done in either order: Point at sky, plug in.”

Satellite Broadband, such as SpaceX’s Starlink will not only add ubiquitous 100mbps and higher, low latency coverage, it will also cover the same areas with high population density, major cities, where both current systems and 5G are also focusing. 

Exact pricing is as yet unknown but it is extremely likely that there will be a high pitched battle over customers once the various systems go into the next phase of the rollout. And all of this is not factoring in additional players in 5G and satellite systems.

Longer term (2 years +) there will be major world-wide implications of this shift toward more and faster options in internet connectivity

The first shift, primarily driven by the geographical independence of satellite broadband such as Starlink, will be a decentralization of populations at massive scale. While we are looking at a world where, due to the current pandemic countermeasures, WFH a.k.a. work-from-home is becoming more than a temporary factor. As many as 20 major companies such as Google and Microsoft have announced extended or permanent work-from-home policies as of October 2020. 

There are already plenty of very serious discussions about what will be done with all the skyscrapers and office buildings once there are no workers to fill the offices. This is not idle chit-chat. A migration has already begun away from the insanely overpriced rents and home prices in places like Silicon Valley, to take advantage of the work-from-home-anywhere approach.

Extrapolate based on increased speed and availability of connectivity to millions of locations not currently viable, each of which soon to have internet at minimum speeds rivaling the current world champion Liechtenstein (see above), and you will recognize the beginnings of an exodus of epic proportions.

Just in time, unfortunately, for an economic upheaval due to the aftermath of the still-ongoing global pandemic and, of yes, the issues of accelerated global warming, which will, coincidentally, affect costal “elite” cities like Miami, SanFrancisco, New York and others around the world to a disproportionally large degree. 

“The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, [along with AI and robot technology powered by sustainable clean energy], can only be realized by an acceleration of learning and positive social change. “

-DL

These changes, to be clear, are not all “bad” nor are they all the cause of negative side-effects such as the current covid-19 outbreak. 

The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, [along with AI androbot technology, powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change

Change is urgently needed to build out the human networked communication system that will enable the learning and cooperation which is the only hope for the survival of our species. 5G, the iPhone 12 and SpaceX’s Starlink Satellite Broadband are going to be huge factors, in making the first baby-steps toward that change, possible.. 


Check out all our Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

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Lynxotic may receive a small commission based on any purchases made by following links from this page.

The Exaggerated Confusion around 5G and iPhone 12 is the beginning of a new era for internet access

Above: Photo Collage / Lynxotic / Apple

Most articles on 5G since the Apple iPhone 12 launch event on October 13th have been looking in the rearview mirror to predict the future: 5G will “disappoint” due to the slow buildout, technical limitations of the format, and various issues with all the competing systems and carriers, and these arguments are casting doubt on the much touted potential. 

This perspective misses the point on so many levels it’s difficult to know where to begin to unpack the myriad of misunderstandings.

Read More: The Real Meaning of 5G, iPhone 12 Pro and the SpaceX Race to build Satellite Broadband

Much of the technical discussion has been focused on the various flavors of 5G and the associated limitations and advantages of each. The fact that the fastest 5G, which goes by the sub-category moniker millimeter wave, is not instantly available everywhere for the 5G capable iPhones, and that they will not be in the hands of most consumers before next year, has been met with feigned shock and bewilderment.

And further, they highlight the confusion mounting over the various providers and the various flavors: 5G, 5G E, 5G UW or 5G+ as they are designated by “service indicators” on the iPhone 12 itself.  Verizon Communications Inc., T-Mobile US Inc. and AT&T Inc. each have their own systems they have developed and are building out – looking for a piece of the 5G market, expected to be around $1.15 trillion by 2025.

Read More: Apple iPhone 12 Pro Models are Coming Immediately and There’s More

First and foremost – since Apple and iPhone are the leader of all innovations in the marketplace – not necessarily by the sheer number of handsets sold, but by the focus on increasing technical and aesthetic quality and appealing to the top demographic,  not to mention the majority of early adopters, it is precisely the fact that, until now, the iPhone 5G handset did not yet exist, and for that reason the buildout is not further along. 

The fact that in real-world tests it is already performing at up to 7 times the fastest previously available connections, was coupled inevitably with the caveat; physical locations where these speeds can be accomplished are currently hard to find. 

Due to the technical issues with this ultra-high speed version of 5G, the inability to travel more than very short distances and the lack of ability to penetrate obstacles or walls, the possibility to get these amazing speeds are, at present, more likely to be found in outdoor locations. 

This is, admittedly, an odd conundrum, but you can be sure, with the upcoming massive increase in competition for ISP customers, it is one that will find at least some viable solutions very soon. There are many billions at stake for those that can find ways to improve this issue. 

“Standing in front of a camera store in South of Market, I got 5G speeds reaching 2,160 megabits a second, which was 2,900 percent faster than 4G. Even where it was a tad slower — behind the Safeway parking lot in the Marina district — the 5G iPhone drew speeds of 668 megabits a second, which was 1,052 percent faster than 4G.”

 – Brian X. Chen for the New York Times

The carriers have not had the market to build for and needed to be pushed by a huge influx of iPhone 12 owners. Then, meaning now, they will begin to compete with one another for that extremely lucrative group of users. And that rising competitive battle is not the only one looming on the horizon. 

Regardless of the ultimate time frame of the build-out, there is an obvious and very meaningful conclusion that we can reach here: 1 year from now things will look very different in the options available for those who want to work and play with the help of a faster internet connection (meaning, obviously, everybody).

RankCountryDownload Speed (Mbps)Upload Speed (Mbps)# Download Tests# Upload TestsNo. IPs
1Liechtenstein199.2839.78969810
2Hong Kong112.3291.4047825589933
3Denmark107.7866.022149522217912
4Switzerland93.6041.4465614743501907
5Netherlands93.4827.5889478939709044
6Sweden91.3686.0420812238752071
7Iceland80.1924.3031443555
8Finland79.4018.39948710395526
9Andorra76.6756.2015917633
10Bermuda74.2119.2758963146
11San Marino61.899.76433
12Norway58.9549.7313841142982083
13United States54.9910.4519723352126398364898
SOURCE / fastmetrics

As can be seen from the chart above (source: fastmetrics) in early 2020 the US ranked 13th in desktop download speed while mobile speeds ranked even worse coming in at #33 (various sources have US at #10 for fixed broadband). Liechtenstein is nearly 4x faster, on average, than the US. Also note that the highest average is one-tenth to one-twentieth of the eventual “ideal conditions” speeds of 5G.

The future of connectivity can only get better and faster from here. And with the power of Apple, the iPhone 12 and that huge affluent user base the improvements will begin soon and quickly accelerate to a fever-pitch by next year’s iPhone launch. (Will they call it the iPhone 13?)..


Check out all our Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

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Lynxotic may receive a small commission based on any purchases made by following links from this page.

The Real Meaning of 5G, iPhone 12 Pro and the SpaceX Race to build Satellite Broadband

Above: Photo Collage / Lynxotic / Adobe Stock

The Confusion around 5G goes far beyond the political-nonsense conspiracy theories

Most articles on 5G since the Apple iPhone 12 launch event on October 13th have been looking in the rearview mirror to predict the future: 5G will “disappoint” due to the slow buildout, technical limitations of the format, and various issues with all the competing systems and carriers, and these arguments are casting doubt on the much touted potential. 

Read More: Apple iPhone 12 Pro Models are Coming Immediately and There’s More

This perspective misses the point on so many levels, it’s difficult to know where to begin to unpack the myriad of misunderstandings.

Much of the technical discussion has been focused on the various flavors of 5G and the associated limitations and advantages of each. The fact that the fastest 5G, which goes by the sub-category moniker millimeter wave, is not instantly available everywhere for the 5G capable iPhones, and that they will not be in the hands of most consumers before next year, has been met with feigned shock and bewilderment.

And further, many highlight the confusion mounting over the various providers and the various flavors: 5G, 5G E, 5G UW or 5G+ as they are designated by “service indicators” on the iPhone 12 itself.  Verizon Communications Inc., T-Mobile US Inc. and AT&T Inc. each have their own systems they have developed and are building out – looking for a piece of the 5G market, expected to be around $1.15 trillion by 2025.

First and foremost – since Apple and iPhone are the leader of all innovations in the marketplace – not necessarily by the sheer number of handsets sold, but by the focus on increasing technical and aesthetic quality, and appealing to the top demographic, not to mention the majority of early adopters, it is precisely the fact that, until now, the iPhone 5G handset did not yet exist, that the buildout is not further along. 

The fact that, in real-world tests, it is already performing at up to 7 times the fastest previously available connections, was coupled inevitably with the caveat; physical locations where these speeds can be accomplished are currently hard to find. 

Due to the technical issues with this ultra-high speed version of 5G; the inability to travel more than very short distances and the lack of ability to penetrate obstacles or walls, the possibility to get these amazing speeds are, at present, more likely to be found at outdoor locations. 

This is, admittedly, an odd conundrum, but you can be sure, with the upcoming massive increase in competition for ISP customers, it is one that will find at least some viable solutions very soon. There are many billions at stake for those that can find ways to improve this issue. 

“Standing in front of a camera store in South of Market, I got 5G speeds reaching 2,160 megabits a second, which was 2,900 percent faster than 4G. Even where it was a tad slower — behind the Safeway parking lot in the Marina district — the 5G iPhone drew speeds of 668 megabits a second, which was 1,052 percent faster than 4G.”

 – Brian X. Chen for the New York Times

The carriers have not had the market to build for, and needed to be pushed by a huge influx of iPhone 12 owners. Then, meaning now, they will begin to compete with one another for that extremely lucrative group of users. That rising competitive battle is not the only one looming on the horizon. 

Regardless of the ultimate time frame of the build-out, there is an obvious and very meaningful conclusion that we can reach here: 1 year from now things will look very different in the options available for those who want to work and play with the help of a faster internet connection (meaning, obviously, everybody).

RankCountryDownload Speed (Mbps)Upload Speed (Mbps)# Download Tests# Upload TestsNo. IPs
1Liechtenstein199.2839.78969810
2Hong Kong112.3291.4047825589933
3Denmark107.7866.022149522217912
4Switzerland93.6041.4465614743501907
5Netherlands93.4827.5889478939709044
6Sweden91.3686.0420812238752071
7Iceland80.1924.3031443555
8Finland79.4018.39948710395526
9Andorra76.6756.2015917633
10Bermuda74.2119.2758963146
11San Marino61.899.76433
12Norway58.9549.7313841142982083
13United States54.9910.4519723352126398364898
source: fastmetrics

As can be seen from the chart above in early 2020 the US ranked 13th in desktop download speed while mobile speeds ranked even worse coming in at #33 (various sources have US at #10 for fixed broadband). Liechtenstein is nearly 4x faster, on average, than the US. Also note that the highest average is one-tenth to one-twentieth of the eventual “ideal conditions” speeds of 5G.

Failure of the US Broadband infrastructure and the coming shake-up in the ISP system grid-lock

The problem is not a technological one. The US lags behind due to the pseudo-geographical monopolies held by various ISPs and the ability they have enjoyed to be able to gouge customers with high priced, bad service. Lack of competition often results in slow progress, or no progress. 

That is all about to change. You don’t need to have a technician to analyze the various 5G systems, or compare carriers chances of “winning” to realize that the very fact that speeds and options are increasing exponentially is going to re-write the map when it comes to who controls the cash-cow subscription gravy train. That system is about to collapse.

In steps Elon, and his little copy-cat-side-kick Jeffy Bezos, and the landscape is about to become unrecognizable

First, 5G speeds rival or exceed the former fixed / desktop speeds which had commanded a premium for the geographically entrenched providers. 5G home systems will be available in many areas that will be competitive in speed, price and convenience.

Read More: Elon Musk broadband milestone as SpaceX Starlink Public beta begins, nearly 800 Satellites Orbiting

SpaceX’s Starlink, with nearly 1,000 satellites already in orbit out of an eventual 12,000, with launches continuing almost weekly with 60 in each launch, is a serious project. This ambitious plan will eventually encircle the Earth completely with interconnected satellites that will link through intermediary “ground stations” with up to 1 million planned for USA alone. Each ground station is just under 19 inches (.48 m) across.

“It looks like a UFO on a stick,” according to SpaceX CEO Elon Musk “It’s very important that you don’t need a specialist to install. The goal is for … just two instructions and they can be done in either order: Point at sky, plug in.”

Satellite Broadband, such as SpaceX’s Starlink will not only add ubiquitous 100mbps and higher, low latency coverage, it will also cover the same areas with high population density, major cities, where both current systems and 5G are also focusing. 

Exact pricing is as yet unknown, but it is very likely that there will be a high-pitched battle over customers, once the various systems go into the next phase of the rollout. And all of this is not factoring in additional players in 5G and satellite systems.

Longer term (2 years +) there will be major world-wide implications of this shift, toward more and faster options in internet connectivity

The first shift, primarily driven by the geographical independence of satellite broadband, such as Starlink, will be a decentralization of populations at massive scale. While we are looking at a world where, due to the current pandemic countermeasures, WFH a.k.a. work from home is becoming more than a temporary factor. As many as 20 major companies such as Google and Microsoft have announced extended or permanent work-from-home policies as of October 2020. 

There are plenty of very serious discussions about what will be done with all the skyscrapers and office buildings once there are no workers to fill the offices. This is not idle chit-chat. A migration has already begun away from the insanely overpriced rents and home prices to take advantage of the work-from-home-anywhere approach.

Extrapolate, based on increased speed and availability of connectivity to millions of locations not currently viable, will soon have internet at minimum speeds rivaling the current world champion Liechtenstein (see above), and you see the beginnings of an exodus of epic proportions. Just in time for economic upheaval, due to the aftermath of the still ongoing global pandemic, and yes, the issues of accelerated global warming, which will, coincidentally, affect costal “elite” cities like Miami, San Francisco, New York and others around the world to a disproportionally large degree. 

“The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems (along with AI plus robot technology (powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change.

-DL

These changes, to be clear, are not all “bad” nor are they all the cause of negative side-effects such as the current covid-19 outbreak. 

Read More: “Kiss The Ground” Documentary Offers Hopeful Remedy To Climate Change Focusing On Soil Regeneration

The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, (along with AI, robot technology powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change

Change is urgently needed to build out the human networked-communication-system that will enable the learning and cooperation which is the only hope for the survival of our species. 5G, the iPhone 12 and SpaceX’s Starlink Satellite Broadband are going to be huge factors, in making the first baby-steps toward that change, possible. 


Check out all our Apple Coverage

Subscribe to our newsletter for all the latest updates directly to your inBox.

Find books on Big TechSustainable EnergyEconomics and many other topics at our sister site: Cherrybooks on Bookshop.org

Enjoy Lynxotic at Apple News on your iPhone, iPad or Mac.

Lynxotic may receive a small commission based on any purchases made by following links from this page.

I want my Apple Music TV— Apple launches twenty-four hour music video streaming channel in the U.S.

Apple will revive and improve the past with non-stop music

In the 1980s and 90s, MTV and VH1 dominated television sets, bringing the novel concept of music videos to new heights. Today, those channels have gone in different directions, shifting their attentions towards reality television to near-humorous degrees. Meanwhile, like many forms of entertainment in the twenty-first century, music videos have been siphoned off to the Internet, finding homes on YouTube, Vevo, and Facebook.

Read More: Apple iPhone 12 Pro Models are Coming Immediately and There’s More

Now Apple is trying to get in on and rekindle the music video action with a new project that feels both retro and advanced all at the same time.

Apple Music TV launched in the United States on October 19th, offering a twenty-four hour live stream of music videos and other music related content such as interviews, concert footage, and more. This is far from Apple’s first leap into the music industry, as it launched Apple Music and Apple Music 1 (formerly Beats 1) in 2015— not to mention that the tech company was once synonymous with iTunes and the iPod. However, Apple Music TV is the company’s first deep dive into music videos.

In many ways, Apple Music TV emulates old school outlets like MTV and VH1, as it streams content constantly like a visual radio station. Unlike its ancestral predecessors, though, it does not have advertisements (for now) and its accessibility is not tethered to a cable subscription. Instead, users access Apple Music TV through the AppleTV app, which already comes with most smart TVs. 

Given the declining popularity of music videos over the past few decades, one must question whether or not Apple Music TV is a worthwhile investment for the company. Apple has recently put a lot of its eggs into the streaming basket, launching Apple TV+ in 2019 and emphasizing its new status as an entertainment conglomerate with the AppleOne bundle. The company has also gotten experimental on the streaming front with innovations like the Apple Fitness+ exercise app.

Exclusive video premieres, music documentaries and much more in store for Apple Music

In today’s age, a music video-focused channel is yet another daring outing for Apple. As aforementioned, though, Apple has some deep roots in music, and therefore goes into this world with a bit of preexisting infrastructure.

For example, Apple Music produces its own music, which Apple Music TV can help promote. The same concept applies to Apple’s radio stations like Apple Music 1, Apple Music Country, and Apple Music Hits. They can all work in tandem to raise Apple’s bar across all musical platforms.

Furthermore, although music television has been around for decades, the industry is ongoing. Apple Music TV aims to find new ways to celebrate and cover it. On Fridays, for example, the channel will focus on new releases, airing never-before-seen videos. This week, it will debut the music videos for Joji’s “777” and Saint Jhn’s “Gorgeous.”

Likewise, on Thursday, the channel will narrow in on Bruce Springsteen, playing videos both old and new, plus interviews and fan events, to promote The Boss’ new album “Letters To You.” These are the kind of special events that the channel will celebrate and distinguish itself through.

Such is the win-win nature of Apple Music TV— for every piece of new content, there is a backlog of old material; and for everything that is outmoded, there is always something cutting edge on the horizon. Evidently, even in today’s age, there is more than enough material to keep a music-streaming channel fresh and relevant. 

Luckily, Apple also has enough name brand recognition to televise events and promote content for some highly influential artists. This reputation for quality and appeal might be Apple Music TV’s greatest tool in trying to resurrect a bygone kind of television.


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The Justice Department finally issues antitrust suit against Google for “unlawfully maintaining monopolies”

Internet giants finally receiving long overdue legal scrutiny

After months of investigation and inquiry, the United States’ Justice Department has formally accused Google of illegally sustaining a monopoly over search and search advertising in America. The Department filed the lawsuit on October 20th in the U.S. District Court, beginning what could be a turning point in the Internet economy.

Read More: Amazon, Facebook, and Google will be accountable if Anti-trust law revisions hold

Republicans and Democrats alike have been watching big tech companies for a while now, scrutinizing the big four—Google, Apple, Facebook, and Amazon – as they’ve grown into corporate behemoths and played cat-and-mouse with American antitrust laws. Only now is the federal government (along with over forty states and jurisdictions that have investigated Google) finally making a move to attempt to keep these juggernauts in check.

Antitrust laws essentially make sure that American businesses cannot develop into illegal monopolies. Monopolies are illegal if they are established or maintained through improper conduct, sfor example, exclusionary or predatory acts. 

Conventionally, the laws protect consumers from situations where a single company holds all of the supply. In the current digital age, though, most of these services are nominally free to consumers. Nevertheless, they can still become hegemonic at the expense of competition.

Because the site’s ascendency has left consumers with the impression that they are unaffected, superficially, Google personnel have long been able to refute the fact that they hold a proper monopoly. However, given that eighty percent of Internet searches go through Google, many politicians (and users) suspect something legally dubious at hand.

As is also the case with Amazon and Facebook there are, like an iceberg of crimes hiding beneath the waterline, these giant firms are engaged in many practices are highly anticompetitive. The behaviors, however rampant,  have either gone unnoticed or, in a purported attempt to bolster internet commerce in a general way, have been intentionally overlooked by governing bodies for decades.

In order for the case to effectively convict Google on antitrust laws, the Justice Department must prove two things. First, that Google has dominance over search. Second, that it actively stifles competition in the search market through deals with other companies.

The fact that Google has dominance over search is quite hard to argue against nowadays. To sell the second part of the case, however, the DOJ will have to look into Google’s business behaviors and deals with other companies such as Apple.

Google essentially pays Apple up to $11 billion to be the default search engine on all iPhones, iPads, and Macs. This is just one example of Google buying its way to the top of the market and making sure that other search engines do not stand a chance.

Of course, Google denies doing anything illegal or sidestepping antitrust laws. The company argues that users actually retain choice when it comes to search engines, but people consistently go to Google for quality. As for the deals with companies like Apple, Google likens it to a cereal brand paying a grocery store for a better spot on the shelf. To Google, it’s simple business.

The courts, however, might not find it quite so simple, as many politicians are reframing antitrust laws in their perspective toward the case and the online marketplace.

This is not the end of the story but barely the beginning with many revelations yet to come

American antitrust laws, and how they are applied, are severely outdated. Most of them were written over a century ago when computers (let alone the Internet) were hardly a concept. Despite a few public outings where tech moguls have had to answer before Washington, the Federal government has not taken much action against these massive modern institutions. Exceptions include a 2001 antirust case against Microsoft for maintaining a monopoly over PC software and a former near-trial against Google when the Federal Trade Commission investigated the Alphabet Inc. for antitrust in the early 2010s.

Meanwhile, other countries have been far more active in holding big tech accountable. The European Union enforces much more timely antitrust policies, and has brought three cases against Google in recent years.

In America, however, Google has been riding off of the free market since its very conceptualization at Stanford University in 1998. The same could be said for Amazon, or Facebook and their respective, nearly mythic, ostensibly humble origins. While this nation’s laws and economy give companies the unique ability to grow, thrive, and expand into global phenomenon, they also have a duty to protect the people and even the playing field when those same companies abuse freedom or gain too much power.

This case will not be a short ride. It will likely take years, but such is the slow, magnificent, changing tide of justice and progress.


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