Humans never seem to learn – but starting today our Phones do: Big-time
Seems like every year, and sometimes twice a year, we all go through the same song and dance. Apple -oriented publications and media tout all the “leaks” and how they predict that Apple will have a “lackluster” announcement based on those leaks.
Then reality hits and the leaks, while technically more or less correct, turn out to be meaningless or worse. The idea of “only” incremental improvements is blown away by an expanding and deepening ecosystem, so dominant and advanced, in and of itself, that the real world goes Gaga and Apple has yet another world-changing hit on its hands.
The iPhone 12, the HomePod mini and even the MagSafe system are each going to smash expectations and, ultimately, change the world we live in.
The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories. Photo / Apple
That’s a Strong Statement, Dude, what R you? A Fanboy?
Well, if we were looking at what’s been going on, particularly during the last several years, you would have noticed that the “incremental” improvements that so much of the media has been whining about are actually all part of a huge shift into areas, heretofore unimaginable, and all powered by an ecosystem that is unrivaled and unparalleled in any industry.
Apple has developed and advanced all its products and innovations using Hardware design, Software, machine learning and AI, as well as hardware and silicon development; and that has started the process of replacing and becoming the sequel to Moore’s Law – on a whole new level.
Computational Photography is Today’s biggest buzzword (not counting 5G)
5G and the 5G roll-out are the real secret to why all the nay-sayers are wrong. Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!
Although there were many photography related bombshells in the presentation today – such as the 5x optical zoom rage / capability (iPhone 12 Pro Max) and the more powerful, larger sensors on the iPhone 12 Pro, it’s the payoff on the machine learning, and software based enhancements to the visual results and the shooting experience that is mind-bogglingly advanced and has only just begun.
Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!
– D.L.
Without going into a list of the improvements and features related to Computation Photography upgrades (we will cover that in a series of articles and videos in the coming days, weeks and months) the ways that both the experience and results of shooting with an iPhone are improving is vast.
iPhone 12 Pro Max
Screen: 6.7-inch Retina display
Resolution: 2778 x 1284 at 458 ppi (pixel per inch)
Processor: Apple A14 Bionic
Rear camera: 12-megapixel wide camera with f/1.6 aperture + 12-megapixel ultra-wide camera with f/2.4 aperture (120-degrees field of view and Sensor-shift optical image stabilization) + 12-megapixel telephoto camera with f/2.2 aperture +LiDAR scanner for depth mapping
Optical zoom: 2.5x optical zoom in, 2x optical zoom out (5x optical zoom range)
Front camera: 12-megapixel with f/2.2
Internal storage: 128GB/256GB/512GB
In the box: No earpods and charging brick; Lightning to USB-C cable included
Software: iOS 14
Starting price: $1099
The iPhone 12 and the iPhone 12 Pro will be available in the US from October 23. The iPhone 12 mini and the iPhone 12 Pro Max will be available in the US from November 13.
And the sub-head should be: “wow” because the iPhone 12, just as was the case with the iPhone 11, will be further refining and improving these capabilities 24/7 while we sleep. The importance of this can not be overestimated. Your iPhone will take better photos and perform better with, not only, “incremental” software improvements that you will download throughout the year, but also with “invisible” upgrades that will happen 24/7 slowly but surely as a result of AI and machine learning, well, learning.
I believe that this incredible fact is actually downplayed by Apple because they are worried that the general public might actually fear the power, based on some kind of Terminator-like dystopian scenario, thinking that the iPhone is a potentially dangerous pseudo-living being. The power is real. The fear is unfounded. Enjoy the upgraded experiences and performance now, and watch if improve day by day, week by week and move us all into a more beautiful future, at least for photos and screens and, oh yes, SPEED.
Use this powerful setting for Screen-shot Back-Tap or many other actions
As many of you out there have undoubtedly realized, iOS 14 is a huge and powerful upgrade with layers of new features and options. Some can be learned by just getting used to the “lay of the land” and intuitively adapting.
Others are “secret” or at least hidden to an extent, and require a road map to find. For this reason we have begun a YouTube series we call “iOS 14 Quick & Easy” to give you a quick, easy road map to learning and using all the best tips and tricks.
This installment shows the easy way to set your iPhone to initiate an action when you tap the back of the iPhone itself – either twice (double-tap) or three times (triple-tap).
There is actually a very long list of possible actions that can be triggered, but we chose screen-shot for this tutorial since it is really useful, fun and the steps would be the same for any action.
Infinite Flexibility is built-in to iOS14, you just need to choose your custom settings
The many other actions can be seen in the photo or just by scrolling to the “double-tap” menu as per the video and checking them out yourself.
Additionally there’s a shortcut section where ANY action that you set up as a shortcut can be accessed as a double-tap or triple-tap (meaning up to two actions dependent on 2 or 3 taps).
This illustrates the vast, basically limitless, ways that the new operating system and your phone can be customized and configured for fun, power and pure creative joy.
Promise of Virtually Double Max Range shows intent to Get in the Game
During the most recent company update from Dailmer AG, Mercedes-Benz teased a new breakthrough in electric car innovation. The automotive manufacturer talked about its plans for developing the Vision EQXX, an EV with more range than ever before.
To be exact, the Vision EQXX aims to have a battery that can go 750 miles off of a single charge; that is the distance from Beijing to Shanghai, in the automakers’ words. Right now the longest range of any EV is just 373 miles, which Tesla only achieved recently with the Model S Long Range.
In order attain this audacious goal, Mercedes insists on not just packing the EQXX with an oversized battery, but developing new technology that offers unprecedented efficiency. Research is already being done at the Mercedes factory in Stuttgart and the Mercedes-Benz F1 HPP group in the UK.
“This is a serious project, chasing next generation technologies. We intend to incorporate the learning into the next generation of series production cars.”
Markus Schafer / head of Mercedes-Benz R&D
The project is still in its earliest stages, though. Right now, there is no word about when Mercedes might release a prototype or even any design concepts for the EQXX. We don’t know if it will run on the same kind of Electric Vehicle Architecture as Mercedes’ previous EVs—all EQE sedans and SUVs still in development—or if it will have an entirely different infrastructure.
50% by 2030 if Ambitious but will need to Be Minimum is Planet to Survive
Regardless, Mercedes reportedly hopes EVs will account for 50 percent of sales by the end of the decade. If it achieves the 750-mile range goal, then the EQXX will be a huge leap for technology as well as business.
Likewise, it will drive the market in a capitalist society. Car manufacturer Lucid is already trying to surpass Tesla with a 500 mile range EV. If Mercedes then ups the ante even further, it will cause all the competition to play catch up and optimistically lead to even more innovations.
At the end of the day, the growing EV market is dependent on innovation. While SpaceX once had dominance over EVs with Tesla, traditional car companies from Mercedes to Ford to Volkswagen are now joining the party. In order to stand out, these automakers will need to think big and get creative.
And in the process, it will make for a cleaner planet.
Subscribe to our newsletter for all the latest updates directly to your inBox.
New Reports call for laws to rein in giant monopolies
Amid a zany week of political theater and election drama, the federal government has actually managed to make quiet, nonpartisan progress on an important issue. On Tuesday, October 7th, Democratic members of the House Judiciary Subcommittee on Antitrust finally released a long-awaited report concerning the dominant technological companies in America and their legally dubious corporate power.
The report comes at the end of a sixteen-month investigation into the tech giants, arriving to the conclusion that America’s four biggest tech companies—Amazon, Google, Facebook, and Apple— all partake in anti-competitive practices that could be reprehensible by law.
Essentially, with the exception of Apple, these four conglomerates have created near-monopolies in their respective fields. Amazon controls 40% of e-commerce in America, and endorses business models that squander the competition and abuse third-party sellers through data mining. Apple has argued that they do not have a monopoly stake in phones, Android (google) and Samsung, have a larger worldwide base, and in other areas Apple has an even less dominant position. Only in dollar denominated success do they hold the absolute top spot.
Google has an even larger monopoly on Internet searches, also utilizing data to bind users to their content and prioritize their services over all other websites.
Facebook, meanwhile, is a hegemonic vacuum for social media outlets, endorsing a “copy, acquire, and then kill” technique according to the report. Essentially, rather than compete with other platforms, Facebook sucks them into inescapable, self-serving positions.
Apple is not in quite as much hot water as the other three companies. The report mainly accuses Apple of binding its users to the Apple Store, which creates an extra, sometimes expensive, hurdle for App developers to get over if they want their product widely available. The report accuses Google of doing something similar with Android, saying that the software forces people to use Google on their devices.
Of course, all of these companies have denied any illegality in their actions— each citing the free market and defending their business practices as entirely fair when responding to the report.
Generally in gridlock and inept, this is one area where Government must act decisively
However, Congress does not seem to agree. In light of the recent report, many Democrats are in favor of rewriting the U.S. Antitrust Laws to better protect a fair, competitive economy. Traditionally, the Antitrust Laws keep businesses in check on behalf of consumers, but they have not been touched in decades, and capitalism has developed immensely since then.
The amount of power that these three companies have garnered demonstrates that the laws now need to consider affairs between businesses as well, lest a handful of power-hungry entities override the market.
Some Republicans, however, have pushed back against the idea of rewriting the Antitrust Laws. Notably, Representative Kelly Armstrong from North Dakota did not sign the committee’s report on Tuesday. While he agrees that something nefarious is at hand with these tech companies, his remedy focuses on greater oversight from the Department of Justice and the Federal Trade Commission, upping the enforcement rather than adjusting the laws itself.
Even if certain politicians disagree on how to address the issue, the nonpartisan support for cracking down on big-tech in America is nevertheless a milestone, and it comes at a crucial time. While thousands of Americans are facing economic strife due to the COVID-19 pandemic, billionaires (especially tech moguls) are seeing their stocks skyrocket.
According to a financial study covered in USA Today, billionaires now hold more of the world’s wealth than ever before— $10.8 trillion. Tech billionaires in particular hold $1.8 trillion of that, a whopping 42.5% increase from just a year and a half ago.
The bulk of American Antitrust Laws were written at the turn of the twentieth century. Since then, the state of the world has changed. The state of the economy has changed. And perhaps most immensely, the state of technology has changed. Algorithmic dictatorships are growing almost as quickly as class divides in America. So perhaps it is time for the law to change as well.
Subscribe to our newsletter for all the latest updates directly to your inBox.
728 Successfully deployed satellites is one step closer to global broadband coverage
From the Kennedy Space Center in Florida, SpaceX CEO Elon Musk launched his twelfth Starlink Mission on Tuesday morning. With this latest launch from the company, SpaceX is now just a few dozen satellites away from providing a significant portion of North America with broadband access.
SpaceX started the Starlink project in 2019 with the goal of creating a constellation of satellites that will eventually provide the entire world with broadband Internet. After this morning’s launch— which carried 60 satellites—there are a reported 728 total satellites in orbit, just under the 800 required to achieve the goal across a moderate section of America.
With the 728 alone, however, SpaceX has already hit a milestone. According to Musk in a Tweet, Starlink is now able to run a public beta test in the northern U.S. and parts of southern Canada.
Once these satellites reach their target position, we will be able to roll out a fairly wide public beta in northern US & hopefully southern Canada. Other countries to follow as soon as we receive regulatory approval.
Eventual wide-adoption could break cable monopolies, increase decentralization and freedom
Starlink has been running private beta tests since July, allowing a handful of SpaceX employees and emergency service personnel to try out the system. Already, it has done some good in the world, as first responders in rural Washington state reportedly used Starlink to efficiently communicate during this summer’s wildfires.
Optimistically, people in rural parts of the world are the ones who stand to benefit the most from Starlink. Rather than settle for slow or outmoded forms of internet connection, Starlink will provide fast broadband to even the most remote regions. For this reason, SpaceX has applied to the Federal Communications Commission’s $16-billion Rural Digital Opportunity Fund to bridge the country’s digital divide.
In modern America—especially since COVID-19 has rendered so much remote and online—quality Internet access is nothing short of a necessity. Sadly, not all Americans have broadband, leaving troves of people without the proper tools for effective communication, information, and even education. Starlink could be the answer to this crisis of disconnection.
The project still has a ways to go, but the public beta could be a big step towards a brighter future. Already hundreds of thousands are interested in Starlink, and the public beta will better reflect its performance and utility on a broader scale.
Hints and Leaks are becoming commonplace – this time it’s the features that wow
AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.
Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.
In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.
The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.
Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.
Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.
When Apple delays (as with the MagSafe surprise just announced) good things happen…
As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.
A Simple but Fun Trick to use: New iOS14 Markup feature: Drawing Perfect Shapes
iOS 14 is out and probably on your phone by now. If not, it likely will be soon. Sometimes with a big, new, update like this, feelings of excitement and joy can be mixed with the fog of navigating a virtual environment where many things have changed, even while some remain familiar.
Sometimes a great way to get some immediate satisfaction is to choose a simple new and improved feature and then master it, just to associate a feeling of confidence and accomplishment to the mix.
Apple picked the new markup features as one to introduce to new iOS 14 and iPadOS 14 users right away via the notification in the new widgets area. It’s simple and fun, and especially for people who are not great at drawing with fingers, can be very useful to emphasize areas in photos and screenshots. I use this daily as a way to communicate, rather than just text and email.
In this short 2 minute tutorial Wiley Simms, staff-writer and videographer on loan from our sister-site InforMinx.com, shows how it’s done. First getting easily into Markup Mode by clicking “edit” then the small circle with 3 dots – then from the drop down menu choosing “markup”.
Once in markup mode the markup pallet appears with various markers. There’s a new “selection pen” but the rest should be familiar, if you are a previous markup user. The simple trick is to draw a shape, say, for example, a star. Even if you draw a pretty rough version of the star, as long as you hold still and do not remove your finger from the screen at the end of the star – the software will figure out what you are trying to draw and “correct” or “perfect” your rough drawing into a perfect shape.
This works for stars, circles, ovals, squares, hearts and straight lines. With this group of common shapes you can do a lot of interesting compound drawings and illustrations. In particular, the straight line correction feature is very useful to build shapes that are not on the main list.
This limited 2 minute tutorial is meant to help to get a jump on learning the hundreds of new features in iOS 14 and thanks to Wiley for the video demonstration.
As you might be aware, a new documentary is on the top ten most watched list on Netflix and is getting a lot of attention. The Social Dilemma is a well made documentary, directed by Jeff Orlowski, that aims to reveal the problems, very very big problems that have arisen, mainly in the past decade in the way social media and internet platforms generally, are operating and prospering.
While that may sound harmless at first blush, it’s the sheer scale; trillions of dollars, and the lack of any product or service, other than to advertisers, that begs the question: at what expense to humanity?
This is a big, important subject and is one that is extremely difficult to cram into an “entertaining” documentary. Here, an attempt is made to tackle that difficulty in two main ways.
First there are many on-camera interviews with almost exclusively former and current Silicon Valley insiders, many of whom where partially responsible for the very systems and methods that are being called into question here, and second, the two inter-twined semi-fictional dramatic elements, clearly meant to help viewers that may lose interest in discussions of algorithms, machine learning and corrupt business models.
Choosing insiders is not an oversight but by design
The choice of such a long list of high level tech insiders as interviewees is important and meaningful. The very fact that people, most of whom profited and made careers out of building these systems and platforms, are willing, now, to passionately speak out about them, and agree that they are horrific mistakes that have the potential to destroy not just people’s lives but humanity and the planet itself, speaks volumes.
While there are many other scholars, journalists and witnesses that could, and should, have their ideas and opinions heard, it is the extreme fact that insiders are willing to address these problems so candidly and so passionately, that helps this to be a mind-blowing and impossible to ignore documentary film.
Companies like Google and Facebook are some of the wealthiest and most successful of all time. They have relatively few employees. They just have this giant computer that rakes in money, right? Now, what are they being paid for? That’s a really important question.
-Jaron Lanier, founding father of virtual reality, computer scientist
The film must be seen, and the information absorbed, to understand the true importance, but, in a nut-shell, what is becoming more obvious by the minute is that the combination of massive power based on worldwide near-monopoly status, and a business model that has no contribution to make or product to sell, has allowed these platforms to amass trillion dollar fortunes in a lethal mix that must be stopped at all costs.
”The first fifty years of Silicon Valley the industry made products, hardware, software, sold them to customers, nice, simple business. For the last ten years the biggest companies in Silicon Valley have been in the business of selling their users”.
-Roger McNamee, Early Facebook investor and Venture Capitalist
Critics fail to see the film’s urgency and instead nitpick it as an imperfect entertainment product
There are layers of irony in the fact that the weaknesses decried by many critical articles written about this film are the same ones that the film is pointing to, and a major force, one that propelled these online platforms to positions of virtually unlimited power in the first place: human weaknesses and short attention spans.
”The classic saying is: “if you’re not paying for the product, then, you are the product”
-Classic Silicon Valley truism
The interviews are powerful and the quotes and alternately chilling and illuminating. So much so that it is actually difficult to absorb all at once. Many reviewers chose to simplify this reality by boiling the many serious quotes down to “dystopian” cliché, as if the end of the world is a topic for a cartoon movie review. Others harped on the weakness of the acted-out semi-fictional stories as not being the optimum way to get the real data and facts across.
The two narrative threads portrayed by actors revolve around an imaginary semi-suburban mixed family and their interactions with technology platforms and social media and a fictional visualization of the “back end” of the software systems used by the giant platforms (Facebook, Google, etc).
This back end software is elevated to a “triple-android” character, portrayed by Vincent Kartheiser, of Madmen fame, as sort of automaton-triplets that embody the actions of the software, AI and the integrated instructions, presumably from Zuckerberg himself (or the equivalent at Google or other platforms. (character name is, revealingly, “AI”)
This is a new kind of marketplace now. It’s a marketplace that never existed before. And it’s a marketplace that trades exclusively in “human futures”. Just like there are markets that trade in pork belly futures or oil futures. We now have markets that trade in human futures at scale. And those markets have produced the trillions of dollars that have made the internet companies the richest companies in the history of humanity”
-Shoshanna Zuboff PhD., Harvard Business School Professor, emeritus and author of “The Age of Surveillance Capitalism”
While these filmic-devices are not ideal or particularly precise in showing the problems with the entire complex system, they are, nevertheless, a good choice to find a way for the statements of the interviewees to be dramatized. They can help people who are not technical analysts to viscerally grasp the deep and serious problems being discussed. Without these elements the film’s audience would be, almost certainly, far smaller. This fact was not appreciated by many reviewers, however.
”Many people call this ‘surveillance capitalism’. Capitalism profiting off of the infinite tracking of everywhere everyone goes, by large technology companies whose business model is to make sure that advertisers are as successful as possible”
-Tristan Harris, Google’s former design ethicist and co-founder of The Center for Humane Technology
One reviewer even mistook the fictional anthropomorphic portrayal of software algorithms and artificial intelligence, all three by the same actor, as a real “unnamed” social platform and that these characters were supposed to be employees of the “unnamed” platform!
All of this confusion is directly related and lies at the heart of the eponymous dilemma being addressed. If the interview subjects, many of whom have become extremely rich from their contributions, are terrified of the evil power of these systems and platforms, what can be done to stop them from getting even bigger and more powerful and eventually destroying us all?
What chance of understanding and solving the problem to the rest of us have?
”How much of your life can we get you to give to us? We often talked about, at Facebook, this idea, of being able to just “dial that” as needed. And we talked about, you know, Mark (Zuckerberg) have those dials… “let’s dial up the ads a little bit”, dial up the monetization, just slightly… At all these companies there’s that level of precision”
-Tim Kendall, Facebook / former director of monetization, Pinterest / former president, CEO / Moment
Such a question sounds almost like a joke to anyone who has not followed and investigated the rise of these behemoths and the “legal” and yet criminal behaviors they perpetrate on a global scale, amplified by computing and financial powers that would have been unimaginable even 2 decades ago.
Therein lies the rub.
The beginning of the end of malignant big tech structures or of us?
The only criticism that stands out to this reviewer is that the message of doom was portrayed as an open question with not much in the way of suggestions for solution, or ways forward other than “delete your social media accounts”.
”there are times when there is a national interest, there are times when the interests of people, of users, is actually more important than the profits of somebody who is already a billionaire”
-Roger McNamee, Early Facebook investor and Venture Capitalist
While that, in and of itself, is a start, the reality is that governments around the world, particularly in Europe and Australia have convicted the giants of criminal behavior on multiple occasions and there are many pending anti-trust actions, not to mention grass roots support for radical change to laws and regulations as a response to the truly destructive nature of these platforms.
“These markets undermine democracy and they undermine freedom and they should be outlawed. This is not a radical proposal. There are other markets that we outlaw. We outlaw markets in human organs. We outlaw markets in human slaves. Because they have inevitable destructive consequences.”
-Shoshanna Zuboff PhD., Harvard Business School Professor, emeritus and author of “The Age of Surveillance Capitalism”
In an odd way the truth of even the most hyperbolic statements is what makes it so hard to keep people engaged. If these platforms and, in particular the dangerous and destructive business models that they are allowed to operate under, are not replaced or at least broken up, this could represent an even larger threat to humanity than climate change or nuclear war, so where do we start to dismantle them?
”We could tax data collection and processing. The same way that you, for example, pay your water bill, by monitoring the amount of water that you use. You tax these companies on the data assets that they have. It gives them a fiscal reason to not acquire every piece of data on the planet.”
-Joe Toscano, Google / Former experience design consultant and author of “Automating Humanity”
This is where interviewing and asking some very distinguished people who were, in part, responsible for building these systems, falls apart. Why should they be expected to have a solution for a problem that they, admittedly, were a part of creating?
”What I see are a bunch of people who are trapped, by a business model, and economic incentive and shareholder pressure that makes it almost impossible to do something else.
-Tristan Harris, Google’s former design ethicist and co-founder of The Center for Humane Technology
The answer is, of course, that they should not be expected to be the ones with the solutions – though their support of finding solutions and tackling the problems is very valuable, indeed. This is why this film deserves not criticism as an imperfect entertainment vehicle, but rather support and recommendation, as an important beginning in recognizing the threat posed by these business models; to mental health, economic prosperity and political stability of all nations.
”Whether it is to be utopia or oblivion will be a touch-and-go relay race right up to the final moment…”
“The Social Dilemma” a documentary now available to watch on Netflix, exposes some hard truths and dangers of social networking. Former employees from juggernaut tech companies including Facebook, Twitter, Instagram, Pinterest and many others are interviewed, many of whom co-invented and developed the very structures and business models that are creating major problems as broken-down and discussed in the docu-drama.
Not much of a spoiler alert, but social media companies not only sell our user data, but in conjunction use all that data to create an ultra-sophisticated psychological profile, ultimately to have the powerful ability to manipulate us. Your privacy, surveillance capitalism, positive intermittent reinforcement, artificial intelligence (AI), algorithms, dopamine hits, are just some of the terms used within the film and very much prevalent in social media.
There are only two industries that call their customers ‘users’: illegal drugs and software”
Edward Tufte
We’ve curated a list of books written by the former tech employees that appeared in the documentary, as well as provided some additional information from the publisher. Click to see more book information, we’ve provided links for purchase that if interested that helps out independent books stores.
We live in the age of the algorithm. Increasingly, the decisions that affect our lives–where we go to school, whether we can get a job or a loan, how much we pay for health insurance–are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules.
But as mathematician and data scientist Cathy O’Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they’re wrong. Most troubling, they reinforce discrimination–propping up the lucky, punishing the downtrodden, and undermining our democracy in the process. Welcome to the dark side of Big Data.
NEW YORK TIMES BESTSELLER – A former Wall Street quant sounds the alarm on Big Data and the mathematical models that threaten to rip apart our social fabric–with a new afterword. “A manual for the twenty-first-century citizen . . . relevant and urgent.”–Financial Times. NATIONAL BOOK AWARD LONGLIST – NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review – Boston Globe – Wired – Fortune – Kirkus Reviews – The Guardian – Nature – On Point
Automating Humanity is an insider’s perspective on everything Big Tech doesn’t want the public to know–or think about–from the addictions installed on a global scale to the profits being driven by fake news and disinformation, to the way they’re manipulating the world for profit and using our data to train systems that will automate jobs at an explosive, unprecedented scale.
Toscano provides a critique of modern regulation, including parts of the new European Union’s General Data Proctection Regulation (GDPR) suggesting how we can create proactive, adaptable regulation that satisfies both the needs of consumer safety and commercial success in the international economy. The content touches on everything from technology, economics, and public policy to psychology, history, and ethics, and is written in a way that is accessible to everyone from the average reader to the technical expert. Click Here to See “Automating Humanity” and help Independent Bookstores. Also Available on Amazon.
The Age of Surveillance Capitalism by Shoshana Zuboff
In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth.
Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new “behavioral futures markets,” where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new “means of behavioral modification.”
The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a “Big Other” operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff’s comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled “hive” of total connection that seduces with promises of total certainty for maximum profit–at the expense of democracy, freedom, and our human future. Click Here to See “The Age of Surveillance Capitalism” and help Independent Bookstores. Also Available on Amazon.
Ten Arguments for Deleting Your Social Media Accounts Right Now by Jaron Lanier
You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that we’re better off without them. In Ten Arguments for Deleting Your Social Media Accounts Right Now, Lanier, who participates in no social media, offers powerful and personal reasons for all of us to leave these dangerous online platforms.
Lanier’s reasons for freeing ourselves from social media’s poisonous grip include its tendency to bring out the worst in us, to make politics terrifying, to trick us with illusions of popularity and success, to twist our relationship with the truth, to disconnect us from other people even as we are more “connected” than ever, to rob us of our free will with relentless targeted ads. How can we remain autonomous in a world where we are under continual surveillance and are constantly being prodded by algorithms run by some of the richest corporations in history that have no way of making money other than being paid to manipulate our behavior? How could the benefits of social media possibly outweigh the catastrophic losses to our personal dignity, happiness, and freedom? Lanier remains a tech optimist, so while demonstrating the evil that rules social media business models today, he also envisions a humanistic setting for social networking that can direct us toward a richer and fuller way of living and connecting with our world. Click Here to See “Ten Argument for Deleting Your Social Media Accounts” and help Independent Bookstores. Also Available on Amazon.
The Righteous Mind by Jonathan Haidt
Click Here to See “The Righteous Mind“ and help Independent Bookstores. Also Available on Amazon.
Drawing on his twenty five years of groundbreaking research on moral psychology, Haidt shows how moral judgments arise not from reason but from gut feelings. He shows why liberals, conservatives, and libertarians have such different intuitions about right and wrong, and he shows why each side is actually right about many of its central concerns. In this subtle yet accessible book, Haidt gives you the key to understanding the miracle of human cooperation, as well as the curse of our eternal divisions and conflicts. If you’re ready to trade in anger for understanding, read The Righteous Mind.
In this “landmark contribution to humanity’s understanding of itself” (The New York Times Book Review) social psychologist Jonathan Haidt challenges conventional thinking about morality, politics, and religion in a way that speaks to conservatives and liberals alike. Click Here to See “The Righteous Mind” and help Independent Bookstores. Also Available on Amazon.
All-in-one subscription bundle for Music, TV Plus, and more
In a press release on Tuesday, September 15th, Apple Inc. announced the creation of a new single-plan platform for consumers to access all of their services via one subscription. Appropriately, it is titled Apple One.
Amidst the present age of competitive streaming services and warring tech conglomerates, such a service from Apple is rather expected. Apple One is the company’s own version of Amazon Prime— a single monthly fee for all of its music, video, gaming services, and more bundled into one. For Apple, that means offering Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 50GB of iCloud storage all at once.
Each of these apps are available for separate costs on all Apple devices, but with Apple One, users will get them all for the lower monthly total of $14.95. Apple One will also offer a Family Plan at $19.95 per month—allowing six members on the plan with 200GB of iCloud storage altogether. Additionally, a Premium Plan will be available for $25.95. This will accommodate six family members as well, but comes with 2TB of iCloud storage.
Although Apple One is not yet available—the press release only states “Coming This Fall”—the plan has already garnered some criticism. For starters, some features of the bundle are far more desirable than others. Apple Music and iCloud, for example, are big hits with consumers and bode well against the competition. Apple TV+, on the other hand, is still developing, and is not as praised of a video streaming platform as Netflix, Amazon, or Disney+. Some are concerned that Apple One is a cheap way to get consumers paying for unwanted apps and becoming tethered.
On that same token, Apple Fitness+ is an entirely new feature, designed for Apple Watches to give users workouts and fitness routines throughout the day. This is a new and creative endeavor for Apple, but there is no guarantee that it will be worth the additional expense of Apple One. After all, many of the people who prefer spending copious time binging Apple TV+ might not care for this new exercise-focused development.
Many competitors— most notably Spotify in the music streaming world and Peloton in the fitness world—also fear that Apple One demonstrates the company’s ultimate leap towards social and corporate hegemony. Like Amazon, Apple has grown into much more than a one-purpose business over the years. It now offers something for everything and everyone around the globe. If it continues down this path, it will brutally outrun the competition. Already, some are starting to whisper the dreaded A-word that these conglomerates have been evading for decades—“Antitrust.”
For now, though, Apple One is yet to come out, and once available, users will have a thirty-day free trial to figure out weather or not the bundle is worth the price. According to an article from Fast Company.com, Apple One’s Individual Plan can save users up to $5 per month, while the Family Plan can save one $8 per month, and Premiere, $25. This is compared to the total cost of paying for each app or feature individually.
Still, it is unclear how likely users would be buying everything featured in this bundle to begin with. Also, Apple One’s $14.95 per month cost comes out to nearly $180 for the year. This is much steeper than Amazon’s $119 annual cost for Prime, and its features are not as reliable in this early stage.
At the same time, though, bundling is probably the future for many companies focused on tech and entertainment. If Apple wants to compete with Amazon and others, they need to mix their resources together or consumers will turn away. Why pay for everything separately when the best deals come in packages? Even if those packages sometimes arrive with superfluous materials that keep us chained.
Along with watchOS7 it’s all new with 100s of features to learn
2020 has been one hellava year so far. The fires, political chaos, pandemic lockdowns, economic depressions are all still evolving. Finally, some better news. Over the last several months the stability of the beta versions of the new operating systems became far better. In order to stay ahead of the curve we tested some of the most interesting new features including these 5.
iOS 14 and iPad OS 14 will be available on September 16th to download on your iPhone and iPad. This is a major update and includes a lot of changes to your world.Now you will be able to add widgets to your home screen, find apps easier with the App Library and there are many new features in iMessage.
There are also, digging a little deeper, hidden gems like the Apple Translate App. in the video above we demonstrated an interesting difference between the Apple software and the well known Google Translate. This feature, called “Conversation Mode” foreshadows what we believe is going to be the hallmark of all Apple Software upgrades going forward: machine learning and built in AI for the OS and apps.
In conversation mode the voice recognition engine is able to recognize what language it is “hearing” and then translate into the other language, based on the selected pair, in this case English and German. It can also recognize slang and alternate vocabularies and even some dialects and accents, such as UK vs American English.
At first blush this may seem like it is too deep into the detailed function of the app to be significant, after all for the most part we just need to know what a phrase means in an alternate language. But, in typical spectacular fashion, this feature is an example of something you don’t realize you need until you have it – then you can’t imagine you ever lived without it. Ultimately a conversation could be translated “live” without having to stop each time to let the app know who is speaking which language – making the flow of the conversation remain intact while the app “just works”.
Also in typical Apple fashion, it will probably take an iPhone 12 Pro, a 5G connection and a few months of machine learning to make that scenario a reality, but it would be an interesting experience nonetheless, when it is finally a reality.
Apple News goes Audio: Built in articles out loud
Apple News + might get a boost with the new Apple One bundle, also revealed in the Apple September 2020 keynote event. Those who opt for “Premier” will get Apple News+ access bundled in. Even without the News+ upgrade all users get access to audio stories released periodically “Apple News Today”, somewhat like a teaser sample pack to let you try out with your AirPods and see if the additional audio, including sync with text version and Apple Car Play might entice you to become a News+ subscriber ($5 per month without the bundle).
Privacy features delayed due to Facebook being terrified but coming soon
Although delayed, these features are some of the most important in the new OS versions. Just ask Mark Zuckerberg. The gist of the situation is that Apple is finally asserting it’s rightful place in the internet ecosystem: users should be allowed to opt in to surveillance by advertisers and predatory juggernauts like Facebook and Amazon, rather than be surveilled automatically and then have to jump through hoops (and potentially add blockers and plug-ins to escape).
Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.
That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate.
Searches might finally find what you want, coming soon
As many have noticed Google has been diverting searches to Google hosted pages rather than offering results that take you directly to the web site that published the information. This practice is the reverse of what Apple is trying to do. Google want to “hold” you in Google “territory”, just as Facebook tries to block you from leaving its ecosystem that you are logged in to. Apple, on the other hand, is set up to send people directly to the source of the information, such as news web sites, etc., albeit via Safari or the Apple News App.
This will all continue to be a contentious issue going forward as it is akin to a war between Apple, Google, Amazon and Facebook (!), so we will be following this closely and will continue to report, ahead of the fact in many cases, in an ongoing fashion.
iPad 8th Gen Announcement from the Sept. 15, 2020 Apple Event Today the details are announced of the new 8th Generation iPad (and in our next video the new iPad Air). Along with the new Apple Watch Series 6 it’s an active day – obviously leading up to the iPhone 12 reveal (likely in early October) this already debuts some interesting new features.
Apple announced the eighth-generation version of its 10.2 inch iPad for $329 and $459 for Wi-Fi+ Ceullar model (students and teachers are able to get a discounted price of $299).The iPad will be available in space gray, silver and gold with 32GB and 128GB configurations. You are able to apple.com starting today with the available purchase date on Friday, September 18, 2020.
“With its beautiful 10.2-inch Retina display, the performance boost from the A12 Bionic, great cameras, and so much more, the new iPad is an incredible value at a time when, more than ever, our customers need powerful and versatile ways to work, play, learn, and connect with loved ones.”
Greg Joswiak / Apple Senior VP of Worldwide Marketing
The tablet has been given a power boost (40% faster GPU) and features the A12 Bionic chip with Neural Engine, a much faster processor than the A10 Fusion used in the prior model. Additional, the new model will still fit existing cases, keyboard cases as well as the first generation Apple Pencil.
Better, Faster, yet still Affordable
The iPad will run on iPadOS14 and give users tons of features, according to Apple include the following:
All-new compact designs for incoming FaceTime and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.
New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.
Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.
Finally here! Although we will all have to wait for the iPhone 12 announcement (October!), today we are getting Apple Watch Series 6 and the new iPad! Here’s the first, most exciting new feature of the Series 6 – the Blood Oxygen Sensor in detail.
The latest version of the Series 6, as many had anticipated took center stage at Apple’s September 15, 2020 event to showcase its hardware reveal. Apple dominates the smartwatch competition.
The new built-in sensor, which is the biggest addition to the latest model, is capable of measuring the color of one’s blood to determine your oxygen level, all in under 15 seconds. This is a helpful standalone feature, however its also helpful instrument for our current COVID-19 situation. The ability to bring attention and alert the wearer of any symptoms (i.e. low oxygen levels) is huge.
The watch is currently available for pre-order only and will be available for purchase on Friday, September 18, 2020 at the starting price of $399. In addition, Apple will be launching the Fitness+ subscription service, which will offer workout videos via Apple TV.
We all constantly interact with our iPhone in a myriad of ways. We use our phones for directions, searching for information, snapping a photo, communicating with work-family-friends-lovers, buying (drunk-dailing), accessing our financial data, enter and compiling health data…. the list goes on and on!
Apple’s newest ad highlights how important our privacy really is. Although funny, the ad also depicts what the worst case scenario could look like.
Privacy is extremely high on Apple’s list
No one would knowingly would scream out their password, but through this clever comedic device the video spotlights the scary truth that if your valuable information were to be shared continuously, the situation would be grave, indeed. Apple wants to make it clear that privacy should be a “given” and that they have taken extra steps to ensure users information will be safe.
Apple News Plus Audio features may remove “boring” from the aggregator
Among the many announcements anticipated for the September 15, 2020 Apple Watch and iPad virtual event: “Time Flies” there will surely be a lot of new iOS and iPad OS features revealed. Some are already available for testing in the iOS and iPad OS beta versions.
Once such already known feature are the expanded capabilities and features for audio in the Apple News App. Particularly interesting are the free stories daily – and the ability to sample narrated content. By using the new audio tab (that looks like a pair of beats headphones) any available audio features are curated for you, even if you don’t subscribe to Apple News +.
“Apple News Today”, which is a kind of teaser in a sense, is free to all users and will initially feature a “daily top stories” roundup of sorts which will be narrated and available in the audio tab.
“Audio Stories” is a more extensive collection of narrated content. These are automatically available for all Apple News + Subscribers. At $9.99 per month this is a welcome expansion of the existing perks.
The software features of the audio library are possibly the most interesting part. A “mini-App” similar to the familiar Music app controls the usual parameters. Additionally, there’s a great feature where you can seamlessly jump from listening to the audio version of a story and then pick up reading, or vice versa. Sometimes reading can be faster or maybe you want your ears free.
The best software feature of all though is the ability to sync the audio playlist and resume wherever you’ve left off (as per Netflix also etc) including….in your car with Apple Car Play. That has to be the most useful – being able to be reading on the train to your parked car and then switch seamlessly to audio mode as you begin the drive to your final destination…
New features create a more streamlined travel experience & totally new functionality
During the WWDC virtual event, Apple previewed the latest version of its upcoming desktop operating system – macOS Big Sur. There are so many new features, it is easy to get lost in all the detail. One highlight that stands out is the updated version of the Maps app. MacOS Big Sur is set for release next month for fall, there is, however a developer beta version currently available for download if you want a sneak peek before the official release date. Since this is beta (beta 4) and meant for developers, it is best only to download and test on a machine that you do not depend on as bugs are to be expected until the final official release (at least).
We have tested this and compiled features from what information Apple has released so far. The completely redesigned version of the app makes it even easier to find your navigation essentials. The new interface will be a more streamlined experience including: “Favorites” like home or work , “My Guides” where you can plan a trip or save places of interest you want to one day visit, and will also save your “Recent Places.”
Another new feature on the Mac is the ability to see the ETA from friends or family members that shared their routes with you. In this sort of hybrid with the features of “find friends”, now within maps, you will be able to see the current location of friends who have shared a route, and then you can monitor the progress as they journey towards their destinations.
The Maps app in Big Sur will also include all the newest features of Maps that will be included in the newest iPhone update iOS14 as well which will include: Guide, Cycling and EV routing.
Recommendations from top travel resources coming now with “My Guides”
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
Maps will offer all new tools and features that will elevate travel and planning your next exploration of the world. Through Guides, you can discover new places as well as events and activities to participate using trusted sources.
Apple is said to be working with top companies like Lonely Planet, Zagat, and AllTrails to give you the best information. You can also customize your trip with all the places you want to visit (ex: shops, restaurants, parks, historical landmarks, etc) and share with your family and friends. To start, Guides will be available for cities including San Francisco, New York, London and Los Angeles, with plans to expand many more cities options.
The new Maps will make more countries available to view that will include Canada, Ireland and the UK. Then using the “Look Around” feature will allow you a 360-degree view of a destination (which is extremely cool on the big screen of your Mac). You can scroll through streets and get closer to a realistic taste of what to expect; giving rich detail of roads, buildings, parks, beaches and much more.
Apple will also make navigating within airports and shopping centers a little less stressful with detailed views of its indoor maps.
Bike riders and electric vehicle excursions are one of the cool new features
Need to get to a destination and you want to take your bicycle? No problem. Your cycling trips can now be routed from your Mac and then sent directly to your iPhone when you are on the go. Maps will provide routes for cyclists to find bike lanes, paths or bike-friendly roadways to reach your desired location. There will also be the ability to preview the elevation of the roads and have the option to avoid routes that have steep inclines or stairs that will make for an easier and smoother ride
Apple will also be utilizing EV routing for those that want to plan a trip using their electric vehicles. EV routing will help take into account your electric vehicle’s route (highlighting weather, elevation and locations of charging stations). When you add your electric vehicle to your iPhone, the Maps app will keep track of your EV’s current charge level.
Photo / Apple Maps for Cycling
Since there are so many features coming in macOS 11 Big Sur and many of those will now be even more integrated with the carious iOS, iPad OS, watch OS and so forth, it’s a great idea to keep tuned in as we will continue to produce updates on all the features, tips and tricks for all your Apple devices.
Custom personalization, Face sharing and, yes, Dance…
At WWDC 2020, a first ever Apple virtual special event, the company officially announced the next update to the Apple Watch operating system called watchOS 7, which will have many new changes including custom personalization along with health and fitness features. The update is expected to be available to the public (for free of course) later this year, most likely around September, which is when the iPhone 12 is also anticipated to be released. The WatchOS 7 update has been confirmed to be functional on the Apple Watch versions 3, 4, and 5. Which means if you have the earlier versions like Apple Watch Series 1 or 2 you will not be able to retrieve the update.
One of the features includes big new upgrades to the Workout app which is one of Apple’s most popular and most used apps on the smartwatch, according to internal analytics, presumably. Running, swimming, rowing, cycling and more are some of the current commonly used workouts that can be tracked on the Apple Watch. Now, four completely new workouts will be available – Dance, Core Training, Functional Strength Training and Cool-down which will offer custom-built motion algorithms and heart rate sensors to best track your movements.
Pre-loaded styles and intelligence can set you free
Dance is set to be added as a total body workout and will have the ability to track movements from a handful of the most popular dance styles that includes Hip Hop, Latin, Bollywood, and Cardio Dance (see video, above). Getting accurate tracking and credit for dancing previously proved challenging since dancing is not always repetitive and rarely has synchronized arm and leg movements like running and walking often do. With the newest update, Apple is using advanced censor fusion that will combine data from the heart rate sensor, accelerometer and gyroscope to get a better full body reading (movements in your arms and legs ) that will generate a more accurate ‘calories burned’ calculations for dance movements.
The OS7 will also track accurate calories for: Core Training, Functional Strength Training, & Cooldown. Core training where exercise is primarily focused on abs and back. Functional Strength Training is a workout type that helps you get stronger and move better for everyday activity. And Cool-down which can be added onto various workouts is when you want to continue with easy movements and stretches to bring heart rate and breathing back to normal.
Not bad. Sounds like very little new on paper, but if you use the workouts, like I do, these small changes represent more freedom to do what you want, and add a more natural feeling to your routine.
All your workouts can be tracked extensively with tons of precise data within the Activity App which is completely redesigned in the new update. The redesign has a new summary tab system to allows seamless switching between the Activity, Workouts, Awards and Trends views, all within one tab. The Activity App has also received a new moniker – and will be called simply: “Fitness”.
EXCERPTS FROM APPLE PRESENTATION FOR PRIVACY SETTINGS FROM WWDC 2020
Apple features expose the worst of predatory surveillance by Facebook, Amazon and Google
While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.
While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).
It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.
Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)
Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.
Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.
Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.
…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
– D.L.
Tracking the Trackers will Change Your Life
Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.
Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
Subscribe to our newsletter for all the latest updates directly to your inBox.
Another successful lift-off and milestone achieved for Elon Musk’s space company
SpaceX welcomed back its Falcon 9 as the company caught its rocket head (payload fairings) using a large net in the middle of the Atlantic ocean. This is the third time in less than thirty days that SpaceX has successfully retrieved its rocket head marking a significant milestone for the company. With an additional launch currently scheduled for August 27, 2020.
The payload fairing – the rocket’s nose splits into two as it comes back from orbit, both of which are equipped with a parachute and autopilot guidance software for the recovery. The two boats to catch each of the two fairings, Ms. Tree and Ms. Chief patiently waited for the rocket to come back to Earth. As you can see from the video, the company makes retrieving the fairing look extremely relaxing and seamless (cue elevator music).
The Falcon 9, which is currently SpaceX’s largest rocket was launched on August 18, 2020 for the 40th time and this also marks a record-breaking 6 times that the Falcon has used the same booster. Eco-friendly and climate conscious, Musk has been praised for his ingenuity to recover and be able to build reusable rockets, which also significantly cuts expenses on the previously extreme high cost of space launches.
During the August 18, 2020 launch that took place at Cape Canaveral Air Force Station in Florida, the latest batch of 58 satellites were sent to orbit for SpaceX’s Starlink broadband network. This marks the 11th batch of Starlink satellites sent to orbit. To-date, SpaceX has launched almost 600 satellites for its Starlink initiative.
Starlink is planning to deliver high speed broadband internet in the Northern United States and Canada As soon as September, in a limited test phase, then with full access during 2020. They then will expand for full global coverage by 2021.
Use these updates to explore and plan your next adventure
During the WWDC virtual event, Apple previewed the latest version of its upcoming desktop operating system – macOS Big Sur. There are so many new features, it is easy to get lost in all the detail. One highlight that stands out is the updated version of the Maps app. MacOS Big Sur is set for release next month for fall, there is, however a developer beta version currently available for download if you want a sneak peek before the official release date. Since this is beta (beta 4) and meant for developers, it is best only to download and test on a machine that you do not depend on as bugs are to be expected until the final official release (at least).
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
We have tested this and compiled features from what information Apple has released so far. The completely redesigned version of the app makes it even easier to find your navigation essentials. The new interface will be a more streamlined experience including: “Favorites” like home or work , “My Guides” where you can plan a trip or save places of interest you want to one day visit, and will also save your “Recent Places.”
Another new feature on the Mac is the ability to see the ETA from friends or family members that shared their routes with you. In this sort of hybrid with the features of “find friends”, now within maps, you will be able to see the current location of friends who have shared a route, and then you can monitor the progress as they journey towards their destinations.
The Maps app in Big Sur will also include all the newest features of Maps that will be included in the newest iPhone update iOS14 as well which will include: Guide, Cycling and EV routing.
Plan a trip with travel recommendations via Guides
Maps will offer all new tools and features that will elevate travel and planning your next exploration of the world. Through Guides, you can discover new places as well as events and activities to participate using trusted sources.
Apple is said to be working with top companies like Lonely Planet, Zagat, and AllTrails to give you the best information. You can also customize your trip with all the places you want to visit (ex: shops, restaurants, parks, historical landmarks, etc) and share with your family and friends. To start, Guides will be available for cities including San Francisco, New York, London and Los Angeles, with plans to expand many more cities options.
The new Maps will make more countries available to view that will include Canada, Ireland and the UK. Then using the “Look Around” feature will allow you a 360-degree view of a destination (which is extremely cool on the big screen of your Mac). You can scroll through streets and get closer to a realistic taste of what to expect; giving rich detail of roads, buildings, parks, beaches and much more.
Apple will also make navigating within airports and shopping centers a little less stressful with detailed views of its indoor maps.
Useful new features for bike riders and EV excursions
Need to get to a destination and you want to take your bicycle? No problem. Your cycling trips can now be routed from your Mac and then sent directly to your iPhone when you are on the go. Maps will provide routes for cyclists to find bike lanes, paths or bike-friendly roadways to reach your desired location. There will also be the ability to preview the elevation of the roads and have the option to avoid routes that have steep inclines or stairs that will make for an easier and smoother ride
Apple will also be utilizing EV routing for those that want to plan a trip using their electric vehicles. EV routing will help take into account your electric vehicle’s route (highlighting weather, elevation and locations of charging stations). When you add your electric vehicle to your iPhone, the Maps app will keep track of your EV’s current charge level.
Photo / Apple Maps for Cycling
Since there are so many features coming in macOS 11 Big Sur and many of those will now be even more integrated with the carious iOS, iPad OS, watch OS and so forth, it’s a great idea to keep tuned in as we will continue to produce updates on all the features, tips and tricks for all your Apple devices.
Each of the big four have new strategies to diversify into each other’s garden
‘This is the beginning of the end of Big Tech as we know it’ according to professor Scott Galloway and the Big Tech giants are well aware of this fact. Unsurprisingly, they are already at work to undermine one another and find ways to grab pieces of each other’s pies.
Where one has a stranglehold, such as Amazon does based on the sheer size and breath of its 3rd party marketplace, another, such as Google, will look for a way to gain a foothold, no matter how small, as the winds of change rise in Washington and among the public.
Amazon’s dominance is based on its virtual monopoly in eCommerce transactions, which is itself, a result of “bribing” customers with below wholesale prices on hot items, giving the customer the illusion of an unbeatable deal site.
The strategy is powerful for obvious reasons (unless you are a foreign exporter to the US, then it is illegal). Who doesn’t like to pay below wholesale prices with “free” shipping (if you pay for Prime)? A second benefit of this strategy (also potentially against antitrust laws) is that no competitor can afford to use a similar strategy unless they want to go bankrupt in short order.
Enter another untouchable giant: Google. Since it’s Google Shopping and other eCommerce search features struggle based on the unbeatable system Amazon has devised (even as Google commands 91.75% of search traffic), the only way to get a jump on the game is to fight back in kind. Bribe somebody. Fortunately for the US economy, truth and justice, this time the parties to be enticed are the 3rd party sellers.
With fees for 3rd party sales on Amazon rising as high as 30% in some cases, even as Amazon competes directly against those small businesses (“internal competitors” in Amazonian parlance), Google’s new idea of a zero commission structure just might gain some traction.
Already under fire for rigging search results to favor itself, Google is doubling down, in a sense, via drastically lowering fees for 3rd party sellers to use Google Shopping to get direct sales from Shopify or other non-Amazon sources.
Since Amazon’s fees can approach 30% for some lower cost items (such as books) this will be a powerful incentive for sellers to shift focus away from Amazon’s predatoryfee structure and to a platform that potentially could bring in sales with less cost to the seller (and therefore a better end value to the buyer).
Change is welcome, especially at zero percent
Google is offering zero commission listing and, in a big announcement, also currently charging zero, in the US, for the “buy on google” checkout system. This is in the process of expanding and rolling out, and, potentially, by the fall and holiday season, could provide an interesting shift in how small business can operate online.
Walmart started allowing 3rd party sellers onto its online store several years ago but, recently, kicked that process into overdrive with a new system that allows all Shopifyaccounts the choice to sell on Walmart.com via a direct link between the two.
Bookshop.org, with whom Lynxotic is affiliated via our sister site Cherrybooks.org, is also a company that is attempting to break the stranglehold Amazon has had on online book sales. Surprisingly successful already, its B Corp non-profit-like structure and alliances with independent bookstores has exploded. Affiliate advertising from huge media companies such as the New York Times have climbed on board and the largest book distributor in the US is a partner for fulfillment. Bookshop.Org has been able to put a tiny dent in the largest, most powerful competitor imaginable, showing, perhaps, that there are cracks emerging in the corrupt business models of these giants and they are not 100% invulnerable after all.
Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features
While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.
While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).
Click to See “Steve Jobs“ and to help Lynxotic and Independent Bookstores. Also Available on Amazon.
It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.
Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.
Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)
Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.
Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.
Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.
…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
– D.L.
Tracking the Trackers will Change Your Life
Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.
Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
Subscribe to our newsletter for all the latest updates directly to your inBox.
