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From metaverse to DAOs, a guide to 2021’s tech buzzwords

  • From ‘metaverse’ to ‘NFT’ – here’s a wrap-up of the key buzzwords that shaped 2021 in the tech industry.
  • These subjects were the talk of the town in 2021, as the tech industry transitions into a new age.
  • A DAO tried to buy a rare copy of the U.S. Constitution, whilst NFTs took the art world by storm.

This year, tech CEOs drew inspiration from a 1990s sci-fi novel, Reddit investors’ lexicon seeped into the mainstream as “diamond hands” and “apes” shook Wall Street, and something called a DAO tried to buy a rare copy of the U.S. Constitution.

If you’re still drawing a blank as 2021 wraps up, here’s a short glossary:

Metaverse

The metaverse broadly refers to shared, immersive digital environments which people can move between and may access via virtual reality or augmented reality headsets or computer screens. read more

Some tech CEOs are betting it will be the successor to the mobile internet. The term was coined in the dystopian novel “Snow Crash” three decades ago. This year CEOs of tech companies from Microsoft to Match Group have discussed their roles in building the metaverse. In October, Facebook renamed itself Meta to reflect its new metaverse focus.

Web3

Web3 is used to describe a potential next phase of the internet: a decentralized internet run on the record-keeping technology blockchain.

This model, where users would have ownership stakes in platforms and applications, would differ from today’s internet, known as Web2, where a few major tech giants like Facebook and Alphabet’s Google control the platforms.

Social audio

Tech companies waxed lyrical this year about tools for live audio conversations, rushing to release features after the buzzy, once invite-only app Clubhouse saw an initial surge amid COVID-19 lockdowns. read more

NFT

Non-fungible tokens, which exploded in popularity this year, are a type of digital asset that exists on a blockchain, a record of transactions kept on networked computers. read more

In March, a work by American artist Beeple sold for nearly $70 million at Christie’s, the first ever sale by a major auction house of art that does not exist in physical form.

Decentralization 

Decentralizing, or the transfer of power and operations from central authorities like companies or governments to the hands of users, emerged as a key theme in the tech industry.

Such shifts could affect everything from how industries and markets are organized to functions like content moderation of platforms. Twitter, for example, is investing in a project to build a decentralized common standard for social networks, dubbed Bluesky

DAO

A decentralized autonomous organization (DAO) is generally an internet community owned by its members and run on blockchain technology. DAOs use smart contracts, pieces of code that establish the group’s rules and automatically execute decisions.

In recent months, crowd-funded crypto-group ConstitutionDAO tried and failed to buy a rare copy of the U.S. Constitution in an auction held by Sotheby’s. 

Stonks

This deliberate misspelling of “stocks,” which originated with an internet meme, made headlines as online traders congregating in forums like Reddit’s WallStreetBets drove up stocks including GameStop and AMC. The lingo of these traders, calling themselves “apes” or praising the “diamond hands” who held positions during big market swings, became mainstream.

GameFi

GameFi is a broad term referring to the trend of gamers earning cryptocurrency through playing video games, where players can make money through mechanisms like getting financial tokens for winning battles in the popular game Axie Infinity.

Altcoin

The term covers all cryptocurrencies aside from Bitcoin, ranging from ethereum, which aims to be the backbone of a future financial system, to Dogecoin, a digital currency originally created as a joke and popularized by Tesla CEO Elon Musk.

FSD BETA

Tesla released a test version of its upgraded Full Self-Driving (FSD) software, a system of driving-assistance features – like automatically changing lanes and make turns – to the wider public this year.

The name of the much-scrutinized software has itself been contentious, with regulators and users saying it misrepresents its capabilities as it still requires driver attention.

Fabs

“Fabs,” short for a semiconductor fabrication plant, entered the mainstream lexicon this year as a shortage of chips from fabs were blamed for the global shortage of everything from cars to gadgets.

Net zero

A term, popularized this year thanks to the COP26 U.N. climate talks in Glasgow, for saying a country, company, or product does not contribute to global greenhouse gas emissions. That’s usually accomplished by cutting emissions, such as use of fossil fuels, and balancing any remaining emissions with efforts to soak up carbon, like planting trees. Critics say any emissions are unacceptable.

Originally published on World Economic Forum and republished under  Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Public License.

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Top US Banks and Investors Responsible for Nearly as Much Emissions as Russia, Report Finds

Above: Collage by Lynxotic, Original Photo by Unsplash

“Wall Street’s toxic fossil fuel investments threaten the future of our planet and the stability of our financial system and put all of us, especially our most vulnerable communities, at risk.”

Fueling fresh calls for swift, sweeping action by President Joe Biden and financial regulators, a report published Tuesday reveals that if the planet-heating pollution of the 18 largest U.S. asset managers and banks is compared to that of high-emissions countries, Wall Street is a top-five emitter.

“Financial regulators have the authority to rein in this risky behavior, and this report makes it clear that there is no time to waste.”

The new report—entitled Wall Street’s Carbon Bubble: The global emissions of the U.S. financial sector—was released by the Center for American Progress (CAP) and Sierra Club. The analysis was done by South Pole, which replicated an approach it used earlier this year for a U.K.-focused effort commissioned by Greenpeace and the World Wide Fund for Nature (WWF).

Though likely a “gross underestimate,” as Sierra Club put it, because the analysis relies on public disclosures that exclude key data, the researchers found that “just the portions of the portfolios of the eight banks and 10 asset managers studied in this report financed an estimated total of 1.968 billion tons CO2e based on year-end disclosures from 2020.”

Putting that CO2e—or carbon dioxide equivalent, which is used to compare emissions from various greenhouse gases—figure into context, the report notes:

  • If the financial institutions (FIs) in this study were a country, they would have the fifth largest emissions in the world, falling just short of Russia;
  • Financed emissions from the 18 institutions covered in this report are equivalent to 432 million passenger vehicles driven for one year;
  • Financed emissions from the eight banks studied in this report are equivalent to 80 million homes’ energy use for one year; and
  • Financed emissions from the 10 asset managers studied in this report are equivalent to three billion barrels of oil consumed.

The banks analyzed are Bank of America, Bank of New York (BNY) Mellon, Citigroup, Goldman Sachs, JPMorgan Chase, Morgan Stanley, State Street, and Wells Fargo.

The asset managers included are BNY Mellon Investment Management, BlackRock, Capital Group, Fidelity Investments, Goldman Sachs Asset Management, JPMorgan Asset Management, Morgan Stanley Investment Management, PIMCO, State Street Global Advisors, and the Vanguard Group.

When Wall Street is factored into the list of the world’s top 10 countries responsible for the most annual greenhouse gas emissions, it falls after China, the United States, India, and Russia but ranks ahead of Indonesia, Brazil, Japan, Iran, and Germany, according to Climate Watch data.

As the new publication warns:

The findings of this report make clear that the U.S. financial sector is a major contributor to climate change. Given that the indirect emissions of the U.S. financial sector are just below the total emissions of Russia, it should be considered a high-carbon sector and treated as such. Therefore, if President Biden and his administration do not put in place measures to mitigate U.S.-financed emissions, the United States will almost certainly fall far short of its targets to achieve a 50% to 52% reduction from 2005 levels in 2030 and net-zero emissions economy-wide by no later than 2050.

The implications of falling short would be dire. Continued unfettered emissions supported by the financial industry would mean that the deadly wildfires, droughts, heatwaves, hurricanes, floods, and other extreme weather events that Americans and communities around the world are already experiencing will only become worse, and efforts to mitigate emissions will only become more challenging and costly.

Representatives from the groups behind the report echoed its call to action in a statement Tuesday.

“Climate change poses a large systemic risk to the world economy. If left unaddressed, climate change could lead to a financial crisis larger than any in living memory,” said Andres Vinelli, vice president of economic policy at CAP. “The U.S. banking sector is endangering itself and the planet by continuing to finance the fossil fuel sector.”

Vinelli added that “because the industry has proven itself to be unwilling to govern itself,” regulators including the U.S. Securities and Exchange Commission and Office of the Comptroller of the Currency “must urgently develop a framework to reduce banks’ contributions to climate change.”

Ben Cushing, Sierra Club’s Fossil-Free Finance campaign manager, agreed that “regulators can no longer ignore Wall Street’s staggering contribution to the climate crisis.”

“The U.S. banking sector is endangering itself and the planet by continuing to finance the fossil fuel sector.”

“Wall Street’s toxic fossil fuel investments threaten the future of our planet and the stability of our financial system and put all of us, especially our most vulnerable communities, at risk,” he said. “Financial regulators have the authority to rein in this risky behavior, and this report makes it clear that there is no time to waste.”

The report comes as financial institutions worldwide face mounting criticism for their contributions to the climate emergency—including at the COP26 climate summit in Scotland last month—and as the Koch-funded American Legislative Exchange Council (ALEC) is pushing model legislation that opposes fossil fuel divestment.

More than three dozen climate advocacy groups argued Monday that “what ALEC claims to be discriminatory action”—referring to divestment from major polluters—”is instead prudent action to ensure the stability of our financial system and economy.”

“We know from the Great Recession that the financial sector won’t take responsibility,” the organizations noted. “It’s up to regulators to protect people from the impact on climate and financial risk of fossil fuel investment.”

Originally published on Common Dreams by JESSICA CORBETT and republished under a  Creative Commons (CC BY-NC-ND 3.0)

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Know This, Trump’s Attempted Coup on Jan. 6 Was Just Practice

Above: Collage by Lynxotic, Original Photos by various

What are the institutions—public and civic—that could roll back this fast-approaching U.S.-style fascism with the snarling visage of serial criminal and constitutional violator, Donald J. Trump?

“Trump’s Next Coup Has Already Begun…” is the title of an article in the Atlantic, just out, by Barton Gellman, a Pulitzer Prize winner and author of many groundbreaking exposés. He describes the various maneuvers that Trump-driven Republican operatives and state legislators are developing to overturn elections whose voters elected Democrats from states with Republican governors and state legislatures. Georgia fit that profile in 2020—electing two Democratic senators in a state with a Republican legislature and governor.

Tragically, a majority of the U.S. Supreme Court Justices—three selected by Trump—has no problem with his usurpation of the American Republic.

Getting ready for 2024, the Georgia GOP legislature has stripped the election-certifying Secretary of State, Brad Raffensperger, of his authority to oversee future election certifications. The legislature has also given itself the unbridled authority to fire county election officials. With Trump howling his lies and backing his minion candidates, they created a climate that is intimidating scores of terrified election-precinct volunteers to quit.

Added to this are GOP-passed voter suppression laws and selectively drawn election districts that discriminate against minorities—both before the vote (purges, arbitrary disqualifications), during the vote (diminishing absentee voting, and narrowing dates for their delivery), and after the election in miscounting and falsely declaring fraud.

The ultimate lethal blow to democratic elections, should the GOP lose, is simply to have the partisan GOP majority legislators benefiting from demonically-drawn gerrymandered electoral districts, declare by fiat the elections a fraud, and replace the Democratic Party’s voter chosen electors with GOP chosen electors in the legislature.

Now take this as a pattern demolishing majority voters’ choice to 14 other GOP-controlled states, greased by Trumpian lies and routing money to his chosen candidate’s intent on overturning majority rule, add Fox News bullhorns and talk radio Trumpsters and you have the apparatus for fascistic takeovers. Tragically, a majority of the U.S. Supreme Court Justices—three selected by Trump—has no problem with his usurpation of the American Republic. All this and more micro-repression is broadcast by zillions of ugly, vicious, and anonymous rants over the Internet enabled by the profiteering social media corporations like Facebook.

Anonymous, vicious, violent email and Twitter traffic is the most underreported cause of anxiety, fear, and dread undermining honest Americans working, mostly as volunteers, the machinery of local, state, and national elections, with dedicated public servants. These people are not allowed to know the names behind the anonymous cowardly, vitriol slamming against them, their families, and children.

What are the institutions—public and civic—that could roll back this fast-approaching U.S.-style fascism with the snarling visage of serial criminal and constitutional violator, Donald J. Trump?

1. First is the Congress. Democrats impeached Trump over the Ukraine extortion but left on the table eleven other impeachable counts, including those with kitchen-table impacts (See Congressional Record, December 18, 2019).

All that is going on to deal with Trump’s abuses in any focused way on Capitol Hill, controlled by Democrats, is the House’s January 6th investigation. So far as is known, this Select Committee is NOT going to subpoena the star witnesses—Donald Trump and Mike Pence. So far, the Congress is feeble, not a Rock of Gibraltar thwarting the Trumpian dictators.

2. The federal courts? Apart from their terminal delays, it’s Trump’s Supreme Court and his nominees fill many chairs in the federal circuit courts of appeals. The federal judiciary—historically the last resort for constitutional justice—is now lost to such causes.

3. The Democratic Party? We’re still waiting for a grand strategy, with sufficient staff, to counter, at every intersection, the GOP. The Dems do moan and groan well. But where is their big-time ground game for getting out the non-voters in the swing states? Are they provoking recall campaigns of despotic GOP state legislators in GOP states having such citizen-voter power? Why aren’t they adopting the litigation arguments of Harvard Law School’s constitutional expert, Professor Larry Tribe? Where are their messages to appeal to the majority of eligible American voters who believe that the majority rules in elections? Why aren’t they urgently reminding voters of the crimes and other criminogenic behavior by the well-funded Trump and his political terrorists?

Bear in mind, the Democrats are well-funded too.

4. The Legal Profession and their Bar Associations. Aren’t they supposed to represent the rule of law, protect the integrity of elections, and insist on peaceful transitions of power? They are after all, not just private citizens; they are “officers of the court.” Forget it. There are few exceptions, but don’t expect the American Bar Association and its state bar counterparts to be the sentinels and watchdogs against sinister coup d’états under cover of delusional strongarming ideologies.

5. Well, how about the Universities, the faculties, and the students? Weren’t they the hotbeds of action against past illegal wars and violations of civil rights in the Sixties and Seventies? Sure. But that was before the Draft was eliminated, before the non-stop gazing at screens, and before the focus on identity politics absorbed the energy that fueled mobilizations about fundamental pursuits of peace, justice, and equality.

6. How about some enlightened corporate executives of influential companies? Having been given large tax reductions, sleepy law enforcement regulators, and a corporatist-minded federal judiciary, while the war contracts and taxpayer bailouts proliferate, why should they make waves to save the Republic? The union of plutocratic big business with the autocratic government is one classical definition of fascism.

7. The Mass Media. Taken together, they’ve done a much better job exposing Trumpism than has the Congress or litigation and the judiciary. However, their digging up the dirt does not come with the obvious follow-ups from their reporting and editorializing.

Covering the Ukraine impeachment, but not covering at least eleven other documented impeachable offenses, handed to them by credible voices, left them with digging hard but never hitting pay dirt. Trump has escaped all their muckraking as he has escaped all attempts by law enforcers who have their own unexplained hesitancies. If reporters do not dig intensely into just how Trump and his chief cohorts have escaped jail time and other penalties, their usual revelations of wrongdoings appear banal, eliciting “what else is new?” yawns by their public.

What’s left to trust and rely upon? Unorganized people organizing. What else! That’s what the farmers did peacefully in western Massachusetts in 1774 (See: The Revolution Came Early—1774—to the Berkshires) against the tyrant King George III and his Boston-based Redcoats?  By foot or by horse, they showed up together in huge numbers at key places. These farmers collectively stopped the takeover of local governments and courts by King George’s wealthier Tories. Their actions can teach us the awesome lessons of moral, democratic, and tactical grit—all the while having to deal with nature and their endangered crops.

What are our excuses?

Originally published on Common Dreams by RALPH NADER and republished under a Creative Commons license (CC BY-NC-ND 3.0)

With the Failure of Politics, People Are Waking Up to the Realization That They Have a World to Win

People everywhere are waking up to the realization that they must fight to organize the world in such a way that there is a sustainable future for humanity and the planet.

Above: Photo credit, NASA

Last month’s COP26 climate summit at Glasgow ended as a complete flop. While some have hailed as success the mere inclusion of the phrase “unabated coal should be phased down” in the final agreement, the fact of the matter is that the transition from fossil fuels to clean energy remains a distant dream. It should also be obvious to all that the climate deal reached at COP26 in no way prevents planetary temperature from crossing the 1.5 degrees Celsius threshold.

Under such a socioeconomic system, it is highly unlikely that the political establishment will dare to embark on a climate action course that might prove detrimental to powerful economic interests.

But let’s be blunt about rising global temperatures. Thanks to the failure of politics with regard to global warming, the critical threshold of 1.5 degrees Celsius will be reached or exceeded within the next couple of decades under all emissions scenarios considered, according to IPCCS’ latest findings. The only question is whether we can prevent the planet from getting even hotter—potentially passing 2 degrees or even 3 degrees Celsius.

Indeed, our national leaders have failed us on climate change, and we know the reasons why.  

I explained this in a recent Op-Ed for Al Jazeera English.

“First, leaders sit on climate negotiating tables with the intent to advance an agenda that serves above all their own national interests rather than the health of our planet.  Their mindset is still guided by the principles of “political realism” and political short-termism. This is why their words are not matching up with their actions.

Thus, Joe Biden can make a moral pronouncement to world leaders at COP26 in Glasgow that the US will lead the fight against the climate crisis “by example”, but, less than two weeks later, his administration auctions oil and gas leases in the Gulf of Mexico.

Second, the nation-state remains the primary actor in world affairs, so there are no international enforcement mechanisms with regard to pledges about cutting emissions. International cooperation, let alone solidarity, is extremely difficult to attain under the existing political order, and as leading international affairs scholar Richard Falk has argued, “Only a transnational ethos of human solidarity based on the genuine search for win/win solutions at home and transnationally can respond effectively to the magnitude and diversity of growing climate change challenges.”Third, “the logic of capitalism” guides the world economy. With profit-maximization as the ultimate motive, capitalism is toxic for the environment, especially in its neoliberal version, with a strong emphasis on deregulation and privatization.

Under such a socioeconomic system, it is highly unlikely that the political establishment will dare to embark on a climate action course that might prove detrimental to powerful economic interests.” But all is not yet lost. Climate activism is now a global movement, and it is surely our only way out of the climate conundrum. An estimated 100,000 people marched in Glasgow, and tens of thousands in other cities around the world, demanding bold action at the COP26 climate conference. Global warming demonstrations are filled with people of all ages and walks of life. Scores of scientists were arrested during the COP26 summit for carrying out various acts of civil disobedience.

To be sure, real leadership at the Glasgow summit was on display by the thousands of activists who took to the streets—not by the diplomats inside the halls of the Scottish Event Campus.

Moreover, we should not overlook the fact that some progress has indeed been made in the fight against global warming. The European Union is trying to make more than 100 cities carbon neutral by 2030. In Latin America and the Caribbean, in Asia and the Pacific, hundreds of climate projects have been introduced to combat fight the climate crisis.   

Progressive economists, like those at the Political Economy Research Institute (PERI) of the University of Massachusetts–Amherst, are taking real steps to help us combat global warming by producing highly detailed climate stabilization programs that drive sustainability while boosting employment. Indeed, Robert Pollin and some of his co-workers at PERI have brought the Green New Deal project to the forefront of public consciousness in scores of U.S. states. They are also hard at work now to spread it to other countries of the world.

Within the same context, organizations such as ReImagine Appalachia in the Ohio River Valley are laying the groundwork for a post-fossil fuel economy. Through both grassroots and grasstops initiatives, ReImagine Appalachia has engaged a wide variety of stakeholders in a shared vision of building a sustainable future based on clean and renewable energy sources and investments in the natural infrastructure to support “carbon farming,” but also  through the creation of good union jobs for low-wage workers and by ensuring a just transition for all towards an environmentally sustainable economy, including of course workers in the extractive industries. As Amanda Woodrum, Senior Researcher, Policy Matters Ohio, and Co-Director, Project to ReImagine Appalachia likes to say, this is the only way that “Appalachia stays on the climate table, otherwise it will be on the menu.”

In the state with the largest economy in the United States, a detailed project of building a clean-energy infrastructure and reducing emissions by 50 percent as of 2030 and achieving a zero-emissions economy by 2045 has received strong support by more than 20 major unions across the state, including the United Steel Workers Locals 5, 675 and 1945 (who represent workers in the fossil fuel supply chain). The latest union to endorse the California Climate Jobs Plan, outlined in Program for Economic Recovery and Clean Energy Transition in California by Robert Pollin and his co-workers at PERI, is the San Fransisco Region of the Inland Boatman’s Union.  

Indeed, labor activism in California is in the midst of a dramatic resurgence, with key labor union leaders and organizers such as, among others, Tracey Brieger, Dave Campbell, Norman Rogers, and Veronica Wilson, keen to continue the legacy of Tony Mazzocchi of the Chemical and Atomic Workers International Union. Mazzocchi was one of the earliest environmental activist leaders who advocated the idea of just transition for workers in carbon-intensive industries. His view, which is at the core of “Just Transition,” was that helping displaced workers should not be seen as philanthropy or welfare. According to Mazzocchi, those who had worked to “provide the world with the energy and the materials it needs deserve a helping hand to make a new start in life.”

There is no shortage of activism in today’s world. The Green New Deal Network, a coalition of 15 progressive organizations working together with the explicit aim of mobilizing grassroot power in order to advance the vision of the Green New Deal across key states, while also applying pressure at the federal level, is yet another case emblematic of the important shift taking place in a world where the conditions for the transition to a sustainable and just future are being so blatantly ignored by the political establishment.

People everywhere are waking up to the realization that they must fight to organize the world in such a way that there is a sustainable future for humanity and the planet. They know that they have a world to win.

Originally published on Common Dreams by C.J. POLYCHRONIOU and republished under a Creative Commons license (CC BY-NC-ND 3.0

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These Real Estate and Oil Tycoons Avoided Paying Taxes for Years

Here’s a tale of two Stephen Rosses.

Real life Stephen Ross, who founded Related Companies, a global firm best known for developing the Time Warner Center and Hudson Yards in Manhattan, was a massive winner between 2008 and 2017. He became the second-wealthiest real estate titan in America, almost doubling his net worth over those years, according to Forbes Magazine’s annual list, by adding $3 billion to his fortune. His assets included a penthouse apartment overlooking Central Park and the Miami Dolphins football team.

Then there’s the other Stephen Ross, the big loser. That’s the one depicted on his tax returns. Though the developer brought in some $1.5 billion in income from 2008 to 2017, he reported even more — nearly $2 billion — in losses. And because he reported negative income, he didn’t pay a nickel in federal income taxes over those 10 years.

What enables this dual identity? The upside-down tax world of the ultrawealthy.

ProPublica’s analysis of more than 15 years of secret tax data for thousands of the wealthiest Americans shows that Ross is one of a special breed.

He is among a subset of the ultrarich who take advantage of owning businesses that generate enormous tax deductions that then flow through to their personal tax returns. Many of them are in commercial real estate or oil and gas, industries that have been granted unusual advantages in the American tax code, which allow the ultrawealthy to take tax losses even on profitable enterprises. Manhattan apartment towers that are soaring in value can be turned into sinkholes for tax purposes. A massively profitable natural gas pipeline company can churn out Texas-sized write-offs for its billionaire owner.

By being able to generate losses — effectively, by being the biggest losers — these Americans are the most effective income-tax avoiders among the ultrawealthy, ProPublica’s analysis of tax data found. While ProPublica has shown that some of the country’s absolute wealthiest people, including Jeff Bezos, Elon Musk and Michael Bloomberg, occasionally sidestep federal income tax entirely, this group does it year in and year out.

Take Silicon Valley real estate mogul Jay Paul, who hauled in $354 million between 2007 and 2018. According to Forbes, he vaulted into the ranks of the multibillionaires in those years. Yet Paul paid taxes in only one of those years, thanks to losses of over $700 million.

Then there’s Texas wildcatter Trevor Rees-Jones, who built Chief Oil & Gas into a major natural gas producer over the past two decades. The multibillionaire reported a total of $1.4 billion in income from 2013 to 2018, but offset that with even greater losses. He paid no federal income taxes in four of those six years.

None of the people mentioned in this article would discuss their taxes or tax-avoidance techniques with ProPublica.

A spokesperson for Ross declined to accept questions. In a statement, he said, “Stephen Ross has always followed the tax law. His returns — which were illegally obtained and descriptions of which were released by ProPublica — are reflective of and in accordance with federal tax policy. It should terrify every American that their information is not safe with the government and that media will act illegally in disseminating it. We will have no further correspondence with you as we believe this is an illegal act.” (As ProPublica has explained, the organization believes its actions are legal and protected by the Constitution.)

A spokesman for Rees-Jones declined to comment. Paul did not respond to repeated requests for comment.

The techniques used by these billionaires to generate losses are generally legal. Loopholes for fossil-fuel businesses date back practically to the income tax’s birth in the early 20th century. Carve-outs for real estate and oil and gas have withstood sporadic efforts at reform by Congress in part because there has been widespread support for investment in housing and energy.

The commercial real estate and fossil fuel breaks have enabled some of the wealthiest Americans to escape federal income taxes for long stretches of time. Sometimes they amass such large losses that they cannot use all of them in a given year. When that happens, they fill up reservoirs of deductions that they then draw down bit by bit to wipe away taxes in future years. Before ProPublica’s analysis of its trove of tax data, the extent of this type of avoidance among the nation’s wealthiest was not known.

Typical working Americans do not generate these kinds of business losses and thus can’t use them to offset income or reduce income tax.

As long as there have been income taxes, there have been schemes to manufacture illusory losses that reduce taxes, and there have likewise been counterefforts by Congress and the IRS to rein them in. But ProPublica’s findings show these measures to prevent deduction abuses “aren’t doing what they are supposed to do,” said Daniel Shaviro, the Wayne Perry Professor of Taxation at New York University Law School. “The system isn’t working right.”

For decades, One Columbus Place, a 51-story apartment complex in midtown Manhattan, has looked like an excellent investment. Located a block off the southwest corner of Central Park, it’s adjacent to the Columbus Circle mall for shopping at Coach or Swarovski or for dining at the Michelin three-star restaurant Per Se.

Its 729 rental units have churned out millions of dollars in rental income every year for its owners, among them Stephen Ross. Mortgage records show its value has skyrocketed, jumping from $250 million in the early 2000s to almost $550 million in 2016.

Yet, for more than a decade, this prime piece of New York real estate was a surefire money-loser for tax purposes. Since Ross acquired a share in the property in 2007, he has recorded $32 million in tax losses from his stake in a partnership that owns it, his tax records show.

Tax losses from properties owned through a host of such partnerships are central to Ross’ ability, and that of other real estate moguls, to continue to grow their wealth while reporting negative income year after year to the IRS.

Their down-is-up, up-is-down tax life comes in large part from provisions in the code that amplify developers’ ability to exploit write-offs from what’s known as depreciation, or the presumed decline in the value of assets over time. Some of these rules apply only to the real estate business, letting developers take outsize deductions today to reduce their taxable income while delaying their tax bill for decades — and potentially forever.

Depreciation itself is a widely accepted concept. In most businesses, the depreciation write-offs come from assets, like machinery, that reliably lose their value over time; eventually, a machine becomes outmoded or breaks down.

When it comes to real estate, a common justification for depreciation relies on the idea that space in older buildings will tend to command lower rents than space in newer ones, eventually making it worthwhile for an owner to knock down a building and construct a new one. So, if a building initially cost investors $100 million, the tax code allows them, over a period of years, to deduct that $100 million.

But rather than losing value, real estate properties often rise in value over time, much like One Columbus Place has done for Ross and his business partners. (That value includes the cost of the land, which doesn’t generate depreciation write-offs.)

These depreciation write-offs, along with deductions for interest and other expenses, have helped many of the nation’s wealthiest real estate developers largely avoid income taxes in recent years, even as their empires have grown more valuable.

Former President Donald Trump, for whom Ross hosted a $100,000-a-plate fundraiser in 2019, is perhaps the best-known example of commercial real estate’s tax beneficiaries. As The New York Times reported last year, Trump paid $750 in federal income taxes in 2016 and 2017, and nothing at all in 10 of the years between 2001 and 2015. According to ProPublica’s data, Trump took in $2.3 billion from 2008 to 2017, but his massive losses were more than enough to wipe that out and keep his overall income below zero every year. In 2008, Trump reported a negative income of over $650 million, one of the largest single-year losses in the tax trove obtained by ProPublica.

New York-area real estate developer Charles Kushner, the father of Trump’s son-in-law, Jared Kushner, also avoided federal income taxes for long stretches of time. Though he reported making some $330 million between 2008 and 2018, Charles Kushner paid income taxes only twice in that decade ($1.8 million in total) thanks to deductions. (Kushner went to prison in 2005 after being convicted of tax fraud and other charges. Trump pardoned him last year.)

A spokesperson for Trump did not respond to questions about his taxes. (The Trump Organization’s chief legal officer told The New York Times last year that Trump “has paid tens of millions of dollars in personal taxes to the federal government” over the past decade, an apparent reference to taxes other than income tax.) Representatives for Kushner did not respond to repeated requests for comment.

Even relative to fellow real estate developers, though, Stephen Ross is exceptional. He didn’t start out in commercial real estate. He began his career as a tax attorney.

Ross, 81, grew up on the outskirts of Detroit, the son of an inventor with little business savvy. After getting a business degree from the University of Michigan, Ross decided to go to law school to avoid the Vietnam war draft. He then extended his education, earning a master’s degree in tax law at New York University.

He saw the tax code as a puzzle to solve. “Most people, when you say you’re a tax lawyer, they think you’re filling out forms for the IRS,” Ross once told a group of NYU students. “But I look at it as probably the most creative aspect of law because you’re given a set of facts and you’re saying, ‘How do you really reduce or eliminate the tax consequences from those facts?’”

After graduating, Ross went to work, first at the accounting firm Coopers & Lybrand, and later at a Wall Street investment bank, which fired him. Then, with a $10,000 loan from his mother, Ross went into business for himself, selling tax shelters.

In its early years, Ross’ Related Companies solicited investments in affordable-housing projects from affluent professionals like doctors and dentists with the promise that the deals would generate deductions they could use on their taxes to offset the income from their day jobs.

By the mid-1970s, such shelters had become big business on Wall Street. The losses frequently subsidized economically dubious investments in a range of industries. It wasn’t uncommon for firms to offer investors the chance to get $2 or $3 worth of tax savings for every $1 they put in.

As the decade wore on, regulators increasingly took notice. The IRS started programs to scrutinize loss-making businesses. Ross and some of his real estate partnerships were audited, according to a company prospectus, and in some cases, the IRS determined that the firm had been too aggressive in taking write-offs from the projects.

Lawmakers began to crack down, too. In 1976, Congress limited the tax losses investors could take if they borrowed money to invest in industries like oil and gas or motion pictures. But the change didn’t apply to the real estate industry, which successfully argued that without such tax shelters, investors wouldn’t back new low-income housing.

In 1986, Congress sought to rein in tax shelters once more as part of a major tax overhaul. This time the changes included rules to prevent affluent people from using the kind of investments Ross had been offering. The rules shrank who could offset their other income using business losses to only those who had important roles in the business, such as those who spent a certain number of hours on it; so-called passive investors were out of luck.

Several tough years followed for Ross and others in the industry, but the real estate lobby mounted a pressure campaign that yielded results in 1993, when Congress allowed real estate professionals once again to use losses generated from their rental properties to wipe out taxable income from things like wages.

After being pounded by the real estate crash of the early 1990s, the Related Companies reorganized itself with an infusion of cash from new investors. Related made use of new federal housing tax credits, as well as local tax breaks and tax-exempt public financing offered by New York City to propel development of affordable housing units. The firm also continued to branch out into more traditional office and luxury apartment deals.

In 2003, the $1.7 billion development of Time Warner Center catapulted Ross indisputably into the upper echelon of New York developers. Then the most expensive real estate project in the history of the city, the two shining glass towers beside Columbus Circle also helped elevate Ross into the the Forbes 400 for the first time in 2006.

Despite his growing fortune, Ross often owed no federal income tax. In the 22 years from 1996 to 2017, he paid no federal income taxes 12 times. His largest tax bill came in 2006, when he owed $12.6 million after reporting just over $100 million in income.

In the years since, Ross has used a combination of business losses, tax credits and other deductions to sidestep such bills. In 2016, for example, Ross reported $306 million in income, including $219 million in capital gains, $51 million in interest income and $5 million in wages from his role at Related Companies. But he was able to offset that income entirely with losses, including by claiming $271 million in losses through his business activities that year and by tapping his reserve of losses from prior years.

ProPublica’s records don’t offer a complete picture of the sources of each taxpayer’s losses, but they do provide some insight. That year, for example, in addition to losses from One Columbus Place, Ross recorded a loss of $31 million from a partnership associated with the Miami Dolphins. As ProPublica previously reported, professional sports teams provide a stream of tax losses for their wealthy owners. Ross also had a loss of $16.9 million from RSE Ventures, his investment company, which has owned stakes in restaurants, a chickpea pasta maker and a drone racing league.

After taking all of his losses, his records show that he would have owed a small amount of alternative minimum tax, which is designed to ensure that taxpayers with high income and huge deductions pay at least some taxes. But Ross was able to eliminate that bill, too, by using tax credits, which he’d also built up a store of over the years. That left him with a federal income tax bill of zero dollars for the year.

Since the early 2000s, when he had significant taxable income, Ross has turned to a conventional technique for creating tax deductions: charitable donations. He has made a series of multimillion-dollar contributions to his alma mater, the University of Michigan, which have earned him naming rights to its business school and some of its sports facilities. In 2003, a partnership owned by Ross and his business partners donated part of a stake in a southern California property to the school, taking a $33 million tax deduction in exchange. But when the university sold the stake two years later, it got only $1.9 million for it.

In 2008, the IRS rejected the claimed tax deduction. In court, the agency argued that the transaction was “a sham for tax purposes” and that Ross and his partners had grossly overvalued the gift. After almost a decade of legal wrangling, a federal judge sided with the IRS, disallowing the deduction, including Ross’ personal share of $5.4 million. The judge also upheld millions of dollars in penalties that the IRS imposed on the partnership for engaging in the maneuver. Both the tax attorney and the accountant who advised Ross on the deal pleaded guilty to tax evasion in an unrelated case. (In a 2017 article on the case, a spokesperson said Ross “was surprised and extremely disappointed by the actions of the two individuals, who have pled guilty, and has severed all dealings with them.”)

Ross’ core business, real estate, remains almost unmatched as a way to avoid taxes.

For most investors, losses are limited by how much money they stand to lose if the enterprise goes belly up, or how much money they have “at risk.” But not real estate investors. They can deduct the depreciation of a property from their taxable income even if the money they used to buy the place was borrowed from a bank and the property is the only asset on the line for the loan. If they buy a building worth $50 million, putting $10 million down and borrowing the rest, they can still deduct $50 million from their personal taxes over time, even though they’ve put much less of their own money into the project.

Savings related to depreciation and similar write-offs are supposed to be temporary; when you sell the assets, you owe taxes not only on your profits from the sale, but on whatever depreciation you’ve taken on the property as well. In tax lingo, this is known as “depreciation recapture.”

But two big gifts in the tax code, working together, can allow real estate moguls to push off those taxes forever.

First, commercial real estate investors can avoid paying taxes on their gains by rolling sale proceeds into similar investments within six months. This provision of the tax code, called the “like-kind exchange,” goes back to the years following the end of World War I and used to apply to other kinds of property owners. Now it’s available only to real estate investors, a provision that’s expected to cost the U.S. Treasury $40 billion in revenue over the next 10 years. Real estate moguls can “swap till they drop,” as the industry saying has it.

Then, there are even more tax benefits that can be used when they do meet their demise — at least to benefit their heirs. For starters, all the gains in the value of the moguls’ properties are wiped out for tax purposes (a process known by the wonky phrase “step-up in basis”). The tax slate is similarly wiped clean when it comes to the depreciation write-offs that were taken on the properties. The heirs don’t have to pay depreciation recapture taxes.

Real estate heirs then get another quirky benefit: They can depreciate the same buildings all over again as if they’d just bought them, using the piggy bank of write-offs to shield their own income from taxes.

As for Ross, after filing his taxes for 2017, he still had a storehouse of tax losses that ProPublica estimates exceeded $440 million. It was entirely possible that he’d never pay federal income taxes again.

If you’re looking to get richer while telling the tax man you’re getting poorer, it’s hard to beat real estate development. But the oil and gas industry provides stiff competition.

Privileged as the lifeblood of the economy, the energy sector has long been lavished with tax breaks. Provisions dating to the 1910s allow drillers to immediately write off a large portion of their investments, essentially subsidizing oil and gas exploration.

One special gift from U.S. taxpayers to oil drillers is called depletion. The idea is grounded in common sense: As oil (or gas or coal) is taken out of the ground, there’s less left to collect later. That bit-by-bit depletion — analogous to depreciation — becomes a tax write-off. Each year, oil investors get to deduct a set percentage of the revenue from the property.

But investors can keep on deducting that set amount indefinitely, even after they’ve recouped their investment, a benefit that had its critics almost from the beginning. The idea was “based on no sound economic principle,” groused the Joint Committee on Taxation in 1926. Yet only in the 1970s was the depletion provision meaningfully curtailed, and then mainly for the largest oil producers. Congress left it in place for independent operators like wildcatters, long venerated as a cross between plucky entrepreneurs and cowboys.

Today the ranks of billionaires are filled with these independent operators. They get the best of both worlds: legacy tax breaks from the days when oil exploration was a crapshoot and current technology that makes the business much less speculative.

These tax breaks have long outlived their initial purpose of encouraging drilling, said Joseph Aldy, a professor of the practice of public policy at the John F. Kennedy School of Government at Harvard University. Now “we’re just giving money to rich people.”

Billionaires in the industry collect enough deductions to dwarf even vast incomes. Of the 18 billionaires ProPublica previously identified as having received COVID-19 stimulus checks last year — they were eligible because their huge tax write-offs resulted in reported incomes that fell below the middle-class cutoffs for receiving payments — six made their fortunes in the oil and gas industry.

One was Trevor Rees-Jones, who rode the shale fracking boom to build a fortune of over $4 billion while shrinking his federal income taxes to nothing.

His tax returns show huge income, over a billion dollars in total from 2013 to 2018, but even more enormous deductions. In 2013, for instance, Rees-Jones’ company, Chief Oil & Gas, made a major move, acquiring 40 natural gas wells in Pennsylvania’s Marcellus Shale for $500 million. Hundreds of millions in write-offs for that acquisition flowed to Rees-Jones’ taxes.

A spokesman for Rees-Jones declined to comment.

Another Texan, Kelcy Warren of the pipeline giant Energy Transfer, shows how the industry’s tax breaks, when blended with others that are more broadly available, can turn a wildly profitable company into a tax write-off for its owner, even as he reaps billions of dollars in income.

Warren, who co-founded Energy Transfer in the 1990s, is worth about $3.5 billion, according to Forbes. He built the company on a plan of aggressive expansion, through both acquisitions and building pipelines. “You must grow until you die,” he has said.

Warren’s aggressive strategy has allowed him to amass billions of dollars in income, only a small portion of which is taxed. (Representatives for Warren did not respond to requests for comment.)

Energy Transfer is publicly traded, but it’s structured as a special kind of partnership, called a master limited partnership. Only public companies in oil and gas, as well as a few other industries, can take this form.

Partnerships work differently than corporations. A corporation is a separate entity from its investors: The corporation pays taxes on its profits, and the investors pay taxes on the dividends they receive. By contrast, partnerships, including master limited partnerships, don’t generally pay taxes. Only the investors (the partners) pay taxes on their share of the partnership’s profits.

But when Energy Transfer sends regular cash distributions to its partners, these payments are, in most cases, considered a “return of capital” rather than a profit. They come tax free.

Warren’s stake in Energy Transfer — he is the primary general partner and holds hundreds of millions of units of the publicly traded limited partnership — has long entitled him to receive hundreds of millions of dollars in distributions every year, which have helped fund an outsize lifestyle. In addition to a 23,000-square-foot home in Dallas, which boasts a 200-seat theater, a bowling alley and a baseball field, he also has a fleet of private planes, an entire Honduran island, and an 11,000-acre ranch near Austin that has giraffes, javelinas and Asian oxen.

From 2010 to 2018, Warren was entitled to receive more than $1.5 billion in cash distributions, according to ProPublica’s analysis of company filings. During that time, Warren also disclosed an additional $500 million in income from other sources on his tax returns.

But in six of the nine years, he told the IRS he’d lost more money than he’d made. In four of them, he paid nothing.

Warren was able to wipe out his income tax liabilities because Energy Transfer provided him with huge deductions, not only from depletion and other tax breaks specific to oil and gas, but also from the way his company is allowed to account for depreciation.

After Energy Transfer builds a new pipeline, its value becomes an asset, one that will degrade over time, and thus produces depreciation deductions. All of that is standard. What’s unusual is that the tax code has long allowed Energy Transfer and its peers to treat the pipeline as if it lost more than half its value immediately. This “bonus depreciation” can wipe out billions in profits; indeed, in 2018, Energy Transfer reported $3.4 billion in profits in its annual public filing while simultaneously delivering big tax losses to its partners.

Lawmakers from both parties have supported bonus depreciation on the theory that the tax break, which is available across many industries, boosts spending on new equipment and juices the economy. But Trump and Republicans took the idea to its extreme in 2017 with two key changes that benefited aggressive companies like Energy Transfer in particular.

Under the new tax law, the “bonus” rose from 50% to 100%. In other words, for tax purposes, a shiny new pipeline becomes worthless upon completion. Second, the new law contained an even greater perk: It extended to the purchase of used equipment. This means that when a big company like Energy Transfer buys the assets of a smaller one, the value of all the smaller company’s equipment can be written off immediately.

Warren’s tax data reflects the benefits of this to individual owners. He entered 2018 already having built up an $82 million store of losses, and by the end of the year, he had increased it to over $130 million, ProPublica estimates.

Warren is a major Republican donor, having given $18 million to federal and state Republicans since 2015. Most of that went to supporting Trump, who was once an Energy Transfer investor.

Warren’s closeness to the Trump administration seemed to pay off. Days after taking office in 2017, Trump ordered the Army to reconsider a decision to block Energy Transfer’s Dakota Access Pipeline, whose planned path under a reservoir and near the Standing Rock Sioux Reservation had sparked strong opposition. Two weeks later, the pipeline was approved. Energy Transfer boasted record profits in the years that followed.

The company’s biggest quarter ever came last year. The reason? A $2.4 billion windfall from the worst winter storm to hit Texas in decades. Hundreds of Texans died. Utilities scrambled and prices for natural gas soared. San Antonio’s largest utility later accused Energy Transfer of “egregious” price gouging and sued to recoup some payments. The city’s mayor called Energy Transfer’s actions “the most massive wealth transfer in Texas history.” No company profited more, reported Bloomberg. (A spokesperson for Energy Transfer responded that the company had merely sold gas “at prevailing market prices.”)

It was a characteristic victory for Warren, who once said, “The most wealth I’ve ever made is during the dark times.”

Nobody knows just how many of the ultrawealthy are able to completely wipe out their income tax bills using business losses. The IRS publishes all sorts of reports analyzing the traits of taxpayers at different income levels, but its analysis typically starts with people who report $0 or more in income, thus excluding anyone who reported negative income.

But while the scope of the problem isn’t known, policymakers are well aware of techniques taxpayers use to game the system. Congress periodically seeks to tighten tax loopholes (often when it has ambitious spending initiatives it needs to pay for). For his part, President Joe Biden put forward plans this spring that would have axed a variety of oil and gas tax breaks, including percentage depletion. Master limited partnerships, the corporate form that Energy Transfer uses, were on the chopping block. In real estate, the special like-kind exchange carve-out was slated for elimination. The plans would have killed even the step-up in basis, the crucial provision that enables titans in both industries to reap huge deductions without worrying about a future income tax bill.

But as in the past, lobbyists for these industries rallied to preserve their privileged status, and these proposals were dropped.

A novel reform proposal still survives. Recent versions of Biden’s Build Back Better plan have contained a provision that would prevent wealthy taxpayers from using outsize losses from their businesses to wipe out other income in the future.

However, even if this proposal makes it into law, older losses that predate the legislation would still have a privileged status, immune to the new limitations. The biggest losers, it appears, will once again emerge unscathed.

Originally published on ProPublica by Jeff ErnsthausenPaul Kiel and Jesse Eisinger and republished under a Creative Commons License (CC BY-NC-ND 3.0)

ProPublica is a Pulitzer Prize-winning investigative newsroom. Sign up for The Big Story newsletter to receive stories like this one in your inbox.Series: The Secret IRS Files Inside the Tax Records of the .001%

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Apple 2022 is looming larger than ever after a hyperactive 2021

Above: Photo Collage / Lynxotic / Apple

Lots of talk about the future is right on cue, but the next phase may lurch in an unexpected direction

Though always surrounded by haters and skeptics filed with F.U.D. – Apple escapes, along with Tesla, the level of derision reserved for Facebook (Meta!?@#), Google (Alphabet@?@!) and Amazon (Bezos?), for a simple obvious reason – Apple creates products; hardware, software and services that are not the reason for the criminal level of failure that is the Web2 business model, soon (ok, eventually) to be replaced by Web3.

watch video

Buying an Apple product or service in the future, using Bitcoin, Ether, Shiba or what have you, will not be a problematic transition. And I suspect that Web3 and the metaverse, if and when they gain momentum will get more of that juice from Apple products and features than from the three companies featuring a clown-car user-as-a-victim business model mentioned above.

The next phase of integration between the innovations already evolving in the vast ecosystem, tracing back to Steve Jobs visions, will remove any doubt that the future needs more power to get where its going, and at this time, only Apple can provide that kind of propulsion.

It’s less about hit products and pleasing purchasers, though that is always in play, and more about a roadmap to a higher functionality.

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Hiding in Plain Site: the long game of endless iteration until ‘suddenly’ the future is here

With so many things that are dominating a public conversation of short-sighted voices and consensus herds, the biggest ‘breaking news’ stories in tech and innovation are, in reality, years, even decades in the making. Apple has literally dozens of these stories and the entire company is like one big moon-shot with Steve Jobs guiding us all toward the impossible, from above. Yet still seen as “boring”.

Mundane yet real and really amazing. How long was Apple silicon in development before it hit like a tsunami this year? Even “failure” is just a temporary setback if core principals are observed: iCloud, which started life as “mobile-me” is still imperfect and was nearly un-usable until 2019-2020, but is now beginning to bear fruit, hell, an orchard of fruit, as interconnected apps and app actions are updated and enhanced via cloud communication, machine learning and AI (a term Apple never uses since it carries with it Elon Musk’s famous warning label).

Look at the simplest and longest living apps, like “photos” – as with all other apps not anymore for iPhone or for mac, it is just photos everywhere. And the internal capabilities are growing while we sleep – incrementally in an almost scary way, more faces are being recognized and analyzed for search, objects and animals are not far behind.

Text is instantly read and cached for access not only in static photos but live. And these functions, and soon many more, can be accessed from other ecosystem apps, like, mail, messages, notes, contacts and so on.

Even with all the glitches there’s a clear path toward something…more.

Sometimes what sounds like nothing is a really big something, like the elephant looking for the blind men

Eventually the interactive multiplication of possible functions could be as mind bending as the percentage gains of the Shiba Inu coin (not the dog, sorry) in this year of insane crypto-awareness-expansion. And that is just and example, or a wild stab of an attempt to get to the heart of the insane growth curve.

While everyone is focused on circa. 2006 based concepts like a “killer app” or feature, the existing functions that we were all bored with in 2011 are coming-to like like a frankensteins monster of self animation, one that is ‘here to help’.

And it’s all just barely starting. The examples are so numerous that this would have to be a 500 page book to even begin to list them, however, and by the time page 423 would be written, it would be necessary to start at the beginning again, since everything would have already completely changed by then.

Tiny, minuscule case in point, but huge if you are a mac/ iPhone dual user (who isn’t?) – on the iPhone 13 Pro with iOS 15.2 (and soon on likely almost any iPhone with iOS15 updated to the current version) many of the web sites I have been trying to use for years (with Safari) but could not and had to switch to a laptop / desktop, such as for banking, business, media (WordPress and many others) are now unable to tell that I am on an iPhone (the request desktop site finally works on a critical mass of important sites) and landscape mode is becoming universal in more apps and functions.

Nothing works until everything does

Sounds like nothing? Try sitting in an airline seat and getting a text telling you that you need to do a bank transaction, or schedule a freight pickup, or publish a post on a professional app, and then imagine the stress of digging out your laptop or having to postpone that urgent task hours until landing? Or just grab the phone (in your pocket) and let it emulate your laptop until you are back on land, or until you feel like switching.

This may also all just seem like fan-boying, I know, and on a level it is. Perhaps getting let down by everything that Web2 promised, and facing a world of corrupt a-holes in-charge and little else across the vast tech landscape, makes even a touch of fairness and honest ingenuity turn nearly anyone into an over-night acolyte.

And reducing technical breakthroughs that we may all be depending on to solve doomsday-level extinction-threatening problems (and the 2022 edition of those is about to be revealed, stay tuned) to a commercial contest of bells & whistles is maddening to the nth degree.

We need optimism, a crazy dude like Elon Musk taking on Big Oil with S3XY electric cars, and Apple, hopefully, can join in that conversation. And all those upgrades are desperately needed. So if fan-boy energy is required, then so be it.

This year is the first year, ever, that upgrades feel like real, serious, upgrades. And the majority of them are “free”, with the only caveat being that they work waaaayyy better on the newest machine versions. Ok, yes, that’s a criticism and a “gotcha” from Apple, but the level of improvement or outright magical new functionality is so high it’s hard to beef on it.

It will take all of 2022 to absorb a fraction of the changes and upgrades that have already happened

And while that is going on an even bigger boatload of changes are in the pipeline. Not just the progress on nutzoid stuff like a self-driving Apple car with no steering wheel, or the rumored AR glasses with a mac level engine somehow hidden in the arms, but the repercussions of better faster machines with ever-evolving integration and interactive uses that push the whole digital content marketplace forward at an ever faster pace.

YouTube shorts (and of course TikTok) are already seeing million hit posts using cinematic mode aesthetics – oddly, since a pro-DSLR was capable for many years to enable this. It’s not the tech, it’s the ubiquity, the awareness that “cinematic” is a thing at all.

Who, outside of pro photographers, ever heard of a macro photograph or lens until every iPhone 13 pro owner had one in their pocket. And what of the fact that it might be used for do-it-yourself surgical evaluation (don’t try this at home!) and probably many other not yet known creative hacks?

https://lynxotic.com/iphone-13-pro-max-how-to-shoot-in-macro-mode-hint-steve-jobs-would-be-proud/

Since this article in it’s breathless adjective filled ranting, with only scant details, is clearly inadequate, please keep up with Lynxotic, Madison Santel, Wiley Simms and the whole gang as we try to get the facts, tips, tricks, hacks and inside dope out as fast as it changes (or as fast as we can, at least).

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How to Unlock your iPhone (or Mac) Using an Apple Watch

We’ve all been there. In a dark room or other less than ideal faceID environment and trying unsuccessfully to open an iPhone just by swiping up and looking. It can be frustrating, especially if it takes multiple tries and then you still have to type in a passcode. Which is not always possible if your hands are not free etc.

If I’m wearing a mask or it’s too dark in my bedroom and iPhone doesn’t recognize my Face, and won’t unlock right away, there is now an easy alternate option to open it with Apple Watch. Rather than having to type in my passcode, the watch will “magically” open unlock the phone!

In the video above you can see how you can save time and hassle when you need to unlock your phone (if FaceID doesn’t work for any reason). Apple first introduced this feature back with the iOS 14.5 and WatchOS 7.4 update earlier in 2021.

The great news is you don’t have to have the latest iPhone 13 or Apple Watch 7 to use this feature – all you need to have is the iPhone 6s or Apple Watch Series 3 or newer.

On your iPhone: Open up Settings, Scroll down until you see FaceID & Passcodes, You will be promoted to enter your passcode (or not!).

Scroll down to “Unlock with Apple Watch” and tap on the toggle to turn it on (will be green if on). Then a pop up will appear for you tp confirm you want to unlock your iPhone with your Apple Watch. Click Turn on.

If you have not yet set a passcode for your Apple Watch you will be required to create a simple 4 digit pin.

When you need to unlock your iPhone without your face (due to mask, low light etc) just swipe up.

If the passcode screen shows up or the phone doesn’t immediately open you can hold your Apple Watch near your iPhone to unlock.

You should get both haptic vibration on your wrist along with a prompt alerting you that your Apple Watch has unlocked your iPhone.

In multiple tests with various iPhone models / watches, we saw various results, sometimes the iPhone would just open by itself, other times it was necessary to swipe and then, in the rarest cases, we had to hold the watch near the phone.

It appears that the phone was “learning” to use the watch to open whenever needed. That is all you have to do, in the future when you go through the process of unlocking your phone and Face ID isn’t working.

How to Create Custom Icons in macOS 12 Monterey

Create Custom Icons for Folders, Documents and Apps in macOS 12 Monterey

This trick is necessary for anyone with a lot of folders to locate every day

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It just got a lot easier to customize icons for your mac. Most useful of all is adding a custom icon for your most used and most important folders. The trick we will show you today also works for Documents and Apps.

The first step is to use the “get info” command to access the default icon storage. “get info” is a useful way to quickly access various info on a folder, file or app. It has data like the file size, type and date created, as well as other special data, including the icon.

To access the “get info” window use the keyboard shortcut [ command-i ]. You can also right-click and choose “get-info”, Once you select the file and hit [ command-i ] the info window will pop up. In it you will see the various data as described above, and, in the upper left a small box that contains the default icon, which for folders is…. a folder.

There is also a preview of the icon down below, slightly larger, but this is just to see the current icon, so our business is with the one above.

Next: choosing the best icon for your favorite folders

The beauty of this tip is that you can choose any photo as the source for your icon.

A great idea is to use something that relates to the contents of the folder and will help you to quickly identify it when searching through a bunch of folders on your desktop or nested inside another folder.

Warning: if you choose a photo that looks like, well, a photo, your eye and brain might get tricked into thinking that the folder with the new custom icon is actually an image file!

To avoid this choose or create a square image that is either an icon already (like a logo) or one that you will definitely associate with the folder contents!

So it’s a great idea to pick something eye-catching but logical. For example, if it is a folder full of video clips you want to upload to YouTube, then why not a YouTube logo image?

Quick-tips:

  1. Always use a square (or nearly square) image. wide or tall images make the arrangement of folders odd and messy. Squares work best.
  2. You can capture an image by opening a file you have, then selecting “copy”. Alternatively you can use [ command-shift-4 ] to select anything you see on your screen and shift-drag to select and screen-shot an image.
  3. Use images, like logos or simple, iconic easy to see photos in order to be able to quickly “get” the message telling you what the folder contains.

Several methods to capture an image to be pasted.

Image file method:

  1. Open a file in the preview app. Double clicking an image file will usually default open in the preview app, if not, you can right-click and choose preview from the “open with” menu that pops up.
  2. Once in the preview app, shift-drag to select a square section of the photo. If the file is already square and copped just as you want it to be, you can also just choose select-all.
  3. Use [ command – c ] to copy the selection.

Screen Shot method:

  1. Find an image, this can be online in Safari or basically anywhere that you see something you want to capture for your file folder icon. Once you have the image on your screen you can size it how you want.
  2. Next activate the screenshot selection tool by using [ command-shift-4 ]
  3. Drag with the selection tool to make a box around the area you want to use. When you release the screen shot will be created and sent to your desktop.
  4. Open the file in preview, as described above and select using [ command-a ]

Adding your new icon to a folder, file or app

  1. Once you’ve captured an icon image and copied it into your buffer memory using [ command-c ] go to the folder that you want to add that custom icon image to.
  2. Click on the folder and use the [ command-i ] keyboard shortcut to open the “get info” window.
  3. Tap on the folder icon storage area in the upper left and use [ command-v ] to paste your new custom image.

You will see the image both in the upper and lower preview windows and when you close the “get info” pop-up the folder will now have a custom icon! If you do this in your own preferred style it will be much easier to find and identify, reducing stress on your eyes and brain!

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How Steve Bannon Has Exploited Google Ads to Monetize Extremism

by Craig Silverman and Isaac Arnsdorf

ProPublica is a Pulitzer Prize-winning investigative newsroom. Sign up for The Big Story newsletter to receive stories like this one in your inbox.

Almost a year ago, Google took a major step to ensure that its ubiquitous online ad network didn’t put money in the pocket of Steve Bannon, the indicted former adviser to Donald Trump. The company kicked Bannon off YouTube, which Google owns, after he called for the beheading of Anthony Fauci and urged Trump supporters to come to Washington on Jan. 6 to try to overturn the presidential election results.

Google also confirmed to ProPublica that it has at times blocked ads from appearing on Bannon’s War Room website alongside individual articles that violate Google’s rules.

But Bannon found a loophole in Google’s policies that let him keep earning ad money on his site’s homepage.

Until Monday, the home page automatically played innocuous stock content, such as tips on how to protect your phone in winter weather or how to improve the effectiveness of your LinkedIn profile.

The content likely had no interest for War Room visitors, especially since it was interrupted every few seconds by ads. But the ads, supplied through Google’s network, came from such prominent brands as Land Rover, Volvo, DoorDash, Staples and even Harvard University.

Right below that video player was another that featured clips from Bannon’s “War Room” podcast, which routinely portrays participants in the Jan. 6 Capitol riot as patriots and airs false claims about the 2020 election and the COVID-19 pandemic.

The video player running Google ads amid innocuous clips disappeared from Bannon’s website on Monday, after ProPublica inquired with Google, Bannon and advertisers. The change was not Google’s doing: Google spokesperson Michael Aciman said the player did not break the company’s rules. He said Google’s policies were effective in preventing ads from ending up on sites with “harmful content.”

“We have strict policies that explicitly prohibit publishers from both promoting harmful content and providing inaccurate information about their properties, misrepresenting their identity, or sending unauthorized ad requests,” Aciman said. “These policies exist to protect both users and advertisers from abuse, fraud or disruptive ad experiences, and we enforce them through a mix of automated tools and human review. When we find publishers that violate these policies we stop ads from serving on their site.”

A spokesperson for Bannon, who was indicted this month for stonewalling Congress’ bipartisan investigation into the Jan. 6 insurrection, declined to answer questions for this article.

Zach Edwards, the founder of Victory Medium, a consulting firm that advises companies on online advertising, said the digital ad industry, including Google, is rife with loopholes and bad behavior, and its complexity prevents advertisers from understanding what they’re funding. “A lot of times ad buyers just shrug their shoulders and are like, ‘It’s video ads, what can you do?’” he said.

Of Bannon’s dodge and Google’s acquiescence to it, Edwards added, “Nothing about this is aboveboard.”

The vast majority of online ads aren’t purchased through direct relationships with the sites on which they appear. Instead, brands use automated ad exchanges like Google’s that rely on real-time auctions to automatically place ads in front of people who fit a brand’s target audience. As long as Google keeps the War Room website in its network, and as long as brands don’t specifically block it from their ad buys, Bannon’s site can keep collecting money. Warroom.org draws between 450,000 and 1 million visits a month, according to traffic tracker SimilarWeb.

And Google takes a cut of each dollar from ads it places on the War Room site.

“For most advertisers, having an ad placed on a Steve Bannon-affiliated outlet is the stuff of nightmares,” said Nandini Jammi, the co-founder of Check My Ads, an ad industry watchdog. “The fact that ad exchanges are still serving ads should tell brands that their vendors are not vetting their inventory, and I wouldn’t be surprised if advertisers who have found themselves on War Room request refunds.”

Companies contacted by ProPublica said they didn’t intend to advertise on War Room’s site and would take steps to stop their ads from appearing there. Land Rover called the ad “an error.” Harry Pierre, a spokesperson for Harvard’s Division of Continuing Education, said the school is working with its ad buyer to update its list of unwanted websites. Adobe said its ad was a violation of its brand safety guidelines. “We worked with the ad partner to remove the ads from the site,” a spokesperson said.

DoorDash also blamed a third-party vendor. “DoorDash’s mission is to empower local communities and provide access to opportunity for all, and we stand against the spread of disinformation that undermines those principles,” the company said in a statement.

Spokespeople for Volvo did not respond to requests for comment.

Meanwhile, Google may have banned a different site affiliated with Bannon. Until recently, the site Populist Press earned money via Google’s ad network. The site, styled to imitate the Drudge Report, was prominently linked on the War Room homepage and draws roughly 5 million visits a month, according to SimilarWeb.

According to an online disclosure from a former advertising partner, Populist Press is affiliated with August Partners, a Colorado company registered to Amanda Shea, whose husband, Tim Shea, was a partner of Bannon’s in We Build the Wall initiative. Bannon and allies used We Build the Wall to solicit money to fulfill Trump’s campaign promise of a wall on the U.S.-Mexico border. Federal prosecutors accused Bannon, Tim Shea and other associates of misusing the money, and Trump pardoned Bannon before leaving office. An attorney for Tim Shea, who is awaiting trial, declined to comment, and Amanda Shea did not respond to a request for comment.

At some point during the week of Nov. 15, Populist Press stopped showing Google ads — and it stopped being promoted on the War Room homepage. Aciman, the Google spokesperson, declined to comment on whether Google had banned Populist Press, but said that the site “is not monetizing using our services.”

Bannon’s “War Room” podcast draws a massive audience, with more than 100 million total downloads across more than 1,000 episodes, available on platforms including Apple’s. A sort of far-right “Meet the Press,” it’s the go-to talk show for pro-Trump influencers and Republican hopefuls. Frequently using violent imagery, Bannon and his guests promote new ways of trying to overturn the election, such as demanding “audits” of the 2020 ballots. Since February, Bannon has inspired thousands to take over local-level Republican Party committees, unlocking influence over how elections are run from the ground up.

On his podcast in 2020, Bannon called for the beheading of Fauci and FBI director Chris Wray. On the eve of Jan. 6, Bannon said, “We’re on the point of attack” and “all hell will break loose tomorrow.” Bannon was also reportedly involved in the Trump team’s command center on the day of the riot, which is part of congressional investigators’ interest in his testimony and records. Since the insurrection, Bannon has taken up the cause of people held on charges related to the Capitol riot.

In addition to his podcast, Bannon has spun a complex web of political and business ventures. He co-founded a training academy for right-wing nationalists that got mired in a legal dispute with the Italian government over control of a medieval monastery near Rome. A media company he launched with Guo Wengui, a fugitive Chinese billionaire on whose yacht Bannon was arrested in 2020, was part of a $539 million settlement with the Securities and Exchange Commission in September for illegally marketing digital currency. Before advising Trump, Bannon had a wide-ranging career in finance and movies, and his pardon from Trump lifted a $1.75 million lien against his house in Laguna Beach, California.

Bannon’s megaphone is not just influential. It’s also lucrative. His show and website have promoted fellow election fraud evangelist Mike Lindell’s MyPillow business, as well as a cryptocurrency investing newsletter called TheCryptoCapitalist. (The marketers of an unproven COVID-19 treatment that Bannon promoted were sued by the Justice Department and the Federal Trade Commission in April. The chiropractor behind the treatment denies the government’s accusations.) The War Room site also contains ads from MGID, a network that places content ads that look like links to related articles and sometimes promote dubious health or financial products.

It’s not clear how much money Bannon makes from online ads. But industry data shows that the links placed by MGID are much less profitable than the video ads facilitated by Google. (MGID did not respond to a request for comment.)

The issue is that major brands likely have no idea that they’re advertising on the site of one of the biggest perpetrators of bogus election fraud claims. That disconnect between brands and where their ads and money end up is a failure of digital advertising and a concern for consumers, according to industry experts.

“Over the past few years, consumers have become really vocal about buying from brands that are aligned with their values,” said Jammi of Check My Ads. “When they find out a brand is funding toxic content, that matters to them.”

A similar scenario has played out with ads that aired during Bannon’s podcast airing on a right-wing website called Real America’s Voice. In March, for instance, an ad for prescription coupon company GoodRx appeared on Bannon’s show.

“We take the trust and reputation of our brand very seriously and have strict advertising standards in place, which include not participating in heavily editorialized news programming,” the company said in an emailed statement to ProPublica. “This placement was an error in the media buying policies.”

Bannon’s show also airs on Pluto TV, a streaming service owned by ViacomCBS that is available on Roku and other devices. This month, the show on Pluto featured ads for such major companies as Men’s Wearhouse, Lexus and Procter & Gamble, according to monitoring by the liberal watchdog Media Matters. As with the Google video ads on the War Room website, these ads are not placed directly, and companies were at a loss to explain why they had appeared on Bannon’s show. (Bannon’s podcast is available in the Google Podcasts app, but the company does not place ads in it.) A Lexus spokesperson said the company’s ad was briefly on Bannon’s site and taken down. A spokesperson for Procter & Gamble did not respond to a request for comment.

“Our marketing spend follows targeted customers, rather than choosing specific programs we want to appear alongside,” said Mike Stefanov, a spokesperson for Tailored Brands, which owns Men’s Wearhouse. “The team continually refines the criteria used, but the appearance of advertising on a specific program does not necessarily mean the company agrees with or endorses the views espoused.”


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Steve Jobs & Elon Musk: Apple is the Tesla of Communication

Elon Musk believes he is saving the world: are others worthy to claim the same?

Tesla is a luxury car company with an impeccable green pedigree. Even with attempts at a car with mainstream entry level pricing, owning a Tesla is still beyond the reach of many.

Yet the belief in it’s sustainable energy mission, and the far reaching master plan to back it up, make this fact, for many, “forgivable” at least, and in many ways even a boon.

After all, surviving in the face of an extinction level threat of our own making, has to be for a reason. The reason is the beauty and luxurious success of being alive. These are the twin messages that Elon Musk created that led to a business triumph that is about more than money and power.

Apple makes expensive luxury gadgets that facilitate communication, education and entertainment. It could be argued that these, no less than a pleasurable acceleration of a Tesla in “Ludicrous Mode”, are essential to our continued survival and are desperately needed to help us meet the ever growing challenges of our world and its future.

Apple, since the premature demise of Steve Jobs, has not had the same kind of heroic branding of Tesla’s sustainable energy mission. But the iPhone company should be seen in the same light. The many tools for communication and education make Apple just as important as Tesla in creating a more positive future.

With the ongoing success of Apple’s brand, and the rapid and accelerating expansion of its hardware, software and services, the company will undoubtedly have a central role to play in our success or failure as a species going forward. Apart from the mundane marketplace triumphs, there is a deeper story of a mission that should not be overlooked.

Bad guys make good guys look even better

Look at Zuckerberg and Bezos. Would anyone ever mistake either for a savior? Does anyone believe that Zuckerberg wants to build the metaverse to save the world?

Or that Bezos has ambitions toward space travel for anything other than self-aggrandizement and commercial exploitation?

No one does, of course not. Steve Jobs and Elon Musk can (could) emanate natural sincerity and engender the belief that they are on a “holy” mission. And perhaps that ring of truth succeeds because of it’s honestly and authenticity.

Bill Gates just wants to sell you overpriced, inferior software. And lock you into a never ending billing cycle.

America has had a sad history, for the last century, of celebrating charlatans and hucksters like Zuckerberg, Bezos and Gates, and misunderstanding Steve Jobs until he was gone. But it was his vision, finally, that brought Apple to the pinnacle of business success where it stands today.

Elon Musk’s ‘saving the world ethos’ is important to recognize, acknowledge and adopt. We need more visionaries with an explicit aim to improving and uplifting not just winning a battle between equality corrupt adversaries.

Apple is the Tesla of communication and it’s innovative DNA inspired and created by Steve Jobs is just as essential to building a sustainable, and better, world as Tesla & Musk.

The days of celebrating empty, temporary monetary “success” achieved by scurrilous business models must end, now.

The future heroes of sustainable tech, blockchain innovation, Web3 and, yes, even the metaverse must be lauded, supported and acknowledged as they emerge, while the truth of the shortcomings of evil men must be taught to every child.

Because the choice is not between Coke vs. Pepsi, Tesla vs. Ford or Apple vs. Microsoft. The choice is between Utopia or Oblivion. And there is no third way forward.


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Bradley Cooper and Cate Blanchett prove a Dangerous Pair in Thriller ‘Nightmare Alley’

Despite the title of the upcoming film, “Nightmare Alley”, the new Bradly Cooper / Cate Blanchett starrer is not a horror movie or anything in the realm of the otherworldly or comic book are fantastical. Instead, it’s a very different type of movie, which perhaps less surprising once you take into account that it is the newest work from Guillermo del Toro who is best known for his supernatural films like “The Shape of Water” or the franchise “Hellboy”.

In this outing, it’s a somewhat obscure genre; a larger-than-life-update to a 40s noir classic with a unique aesthetic, perhaps more fitting for 2021.

Perhaps, given the star studded cast, it aims for academy cred, such as last years “Mank” without the obvious Orson Wells connex.


The official “Nightmare Alley” synopsis from Searchlight Pictures reads: “When charismatic but down-on-his-luck Stanton Carlisle (Bradley Cooper) endears himself to clairvoyant Zeena (Toni Collette) and her has-been mentalist husband Pete (David Strathairn) at a traveling carnival, he crafts a golden ticket to success, using this newly acquired knowledge to grift the wealthy elite of 1940s New York society.

With the virtuous Molly (Rooney Mara) loyally by his side, Stanton plots to con a dangerous tycoon (Richard Jenkins) with the aid of a mysterious psychiatrist (Cate Blanchett) who might be his most formidable opponent yet.”

The remake of the 1947 film noir classic, inspired by the 1946 novel of the same name. The official trailer gives viewers a sneak peak at the upcoming creepy psychological thriller that will premiere in theaters December 17.

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Zack Snyder’s next Epic Sci-Fi ‘Rebel Moon’ Coming to Netflix

Iconic for bringing comic book titles to the big screen, including his successful blockbusters, “Watchmen”, “Man of Steel”, “Batman vs Superman: Dawn of Justice” and “Justice League”, Zack Snyder is at the helm of his next big budget of fantasy extravaganza.

The director has also recently worked on the new titles: “Army of the Dead” and “Army of Thieves” in collaboration with Netflix . It seems like his success with the streaming platform (both movies ranked in Top 10) spurred both side to consider further opportunities. This time, reports are pointing toward a pending production start for a massive sci-fi movie called “Rebel Moon”.

Not much is known yet, as the project will begin filming early next year, however the following synopsis was provided in a press release from Netflix:

“When a peaceful colony on the edge of the galaxy finds itself threatened by the armies of the tyrannical Regent Balisarius, they dispatch a young woman with a mysterious past to seek out warriors from neighboring planets to help them take a stand.”

Netflix press release

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Funny or Die: in ‘Don’t Look up’ – Leonardo DiCaprio and Jennifer Lawrence tackle the End of the World

A race against time in order to save the world is ostensibly the schema of the latest Netflix film “Don’t Look Up”. DiCaprio plays as professor Dr. Randall Mindy and JLaw is an astronomy grad student. The pair stumble across a life-changing discovery… that a comet is on a collision course for Earth.

Based on first impressions film may be more of a accurate allegorical send up for our real life climate crisis. In the film, when the scientists raise the alarm to the U.S. government about the comet, the response, in typical bureaucratic insanity is to “sit tight and assess”, just as has been the case for over 30 years regarding global warming (joke delivered by the wildly funny Jonah Hill).

The über impressive cast has a handful of extremely talented actors including (in addition to the marquee stars Leonardo DiCaprio and Jennifer Lawrence); Meryl Streep, Jonah Hill, Ron Perlman, Timothée Chalamet, Ariana Grande, Kid Cudi, Cate Blanchett, and Tyler Perry.

The movie was both written and directed by Adam McKay, the Oscar Award winner responsible for “The Big Short” and “Vice”.

Similar to those films, his patented multi-layered approach is in play, where comedy, absurd pathos and a “laugh about the tragic stupidity of the human race” reigns.

And, possibly, with this amazing cast, it will be the most successful iteration to date.

A huge departure, if you take the correlation to the looming climate extinction level events at face value, is how the film is focused on the future (a fictional one, but still looking forward) for a change.

While both “The Big Short” and “Vice” chronicled a historic event or personage, this time, it is the potentially devastating human inability to see past their own self absorbed pathetic existences that is lampooned.

And if we can all laugh at ourselves and somehow get the message underlying, what meanwhile appears as great comic entertainment, perhaps the outcome can be altered. Or at least we can appreciate the absurdity as we all go down in flames.

The comedy will be released in select theaters on December 10th and two weeks later be available for subscribers to stream free on Netflix, starting on December 24th 

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Breaking: All 3 men guilty of murder in the killing of Ahmaud Arbery

A jury has found all three men charged in the killing of Ahmaud Arbery guilty of murder. Arbery was a 25- year old Black man killed last year while jogging in Brunswick, Georgia, and the murder sparked a heated national debate.

Gregory McMichael, Travis McMichael and Willian Bryan Jr. had all been charged. All three men had pleaded not guilty and and faced charges in addition to murder, aggravated assault, false imprisonment and criminal attempt to commit false imprisonment.

All men faced varying felony counts for Arbery’s murder. Gregory McMichael and Willian Bryan Jr. were found guilty on felony murder, while only Travis McMichael was found guilty on all charges, Travis being the man pulling the trigger.

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Sci-Fi Author Neal Stephenson tackles Global Warming Solutions in ‘Termination Shock’

There’s a Neal Stephenson Renaissance Going on Due to one Single Word

Metaverse. In case you’ve not heard of it, metaverse is the term that was coined by Stephenson in his dystopian novel “Snow Crash” to denote a virtual artificial world of corporate exploitation. In all its ironic glory the name, or a shortened version thereof, “Meta” was appropriated as a re-branding vehicle for that empire of corporate greed and exploitation… Facebook.

So then, what better backdrop for the new novel to launch, and with a potentially even more timely theme, could there be other than, namely, the looming destruction our planet faces due to climate change and excessive carbon emissions. Moreover, the lack of human cooperation needed to overcome greed and stupidity in order to resume ourselves.

If this particular perspective on a fictional, but perhaps, soon, all too real, set of circumstances, is not spot on, there is nevertheless a great need for these questions to be addressed.

After all it is ultimately the cooperation and consensus of the entire planet that will be necessary to find, and more importantly, implement a solution that will prevent armageddon.

Perhaps the newly intensified focus on the future – fantasies, but also concerns and disaster aversion planning, is just what is needed. Perhaps authors, artists, engineers and even an average citizen can begin today and find the thread of change in thinking, and ultimately, living that’s needed for all our survival.

From Bookshop.org:

One man – visionary billionaire restaurant chain magnate T. R. Schmidt, Ph.D. – has a Big Idea for reversing global warming, a master plan perhaps best described as “elemental.” But will it work? And just as important, what are the consequences for the planet and all of humanity should it be applied?

Ranging from the Texas heartland to the Dutch royal palace in the Hague, from the snow-capped peaks of the Himalayas to the sunbaked Chihuahuan Desert, Termination Shock brings together a disparate group of characters from different cultures and continents who grapple with the real-life repercussions of global warming. Ultimately, it asks the question: Might the cure be worse than the disease? 

Epic in scope while heartbreakingly human in perspective, Termination Shock sounds a clarion alarm, ponders potential solutions and dire risks, and wraps it all together in an exhilarating, witty, mind-expanding speculative adventure.

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“They’re Lying”: Lots of Climate Misinformation Detected During Testimony of Big Oil CEOs

Above: Photo Collage / Lynxotic / Adobe Stock

“There is no longer any question: These companies knew and lied about their product’s role in the climate crisis, they continue to deceive, and they must be held accountable.”

Fossil fuel executives who testified Thursday at a U.S. House of Representatives hearing focused on decades of coordinated industry misinformation refused to pledge that their companies will stop lobbying against efforts to combat the climate emergency driven largely by their businesses.

That joint refusal came in response to a challenge from Rep. Carolyn Maloney (D-N.Y.), chair of the House Committee on Oversight and Reform—who at the end of the hearing announced subpoenas for documents the fossil fuel companies have failed to provide.

Earlier in the hearing, Maloney had asked if the Big Oil CEOs would affirm that their organizations “will no longer spend any money, either directly or indirectly, to oppose efforts to reduce emissions and address climate change.”

Advocates for climate action pointed to the moment as yet another example of major polluters impeding planet-saving policy.

“The silence, non-answers, and repeated deflections from Big Oil’s Slippery Six exposed once and for all that the fossil fuel industry won’t back off its commitment to spreading climate disinformation and lobbying against climate action in order to protect their bottom line,” Richard Wiles, executive director of the Center for Climate Integrity, said in a statement.

“For the first time ever, fossil fuel executives were confronted under oath with the evidence of their industry’s decadeslong efforts to deceive the American people about climate change,” Wiles continued. “They not only refused to accept responsibility for lying about the catastrophic effects of their fossil fuels—they refused to stop funding efforts to spread disinformation and oppose climate action.”

“There is no longer any question: These companies knew and lied about their product’s role in the climate crisis, they continue to deceive, and they must be held accountable,” he added. “Today’s hearing and the committee’s ongoing investigation are important steps in those efforts.”

Maloney and Rep. Ro Khanna (D-Calif.), who chairs the panel’s Subcommittee on the Environment, had threatened to subpoena the industry leaders—collectively dubbed the #SlipperySix—if they declined to join the hearing, entitled, “Fueling the Climate Crisis: Exposing Big Oil’s Disinformation Campaign to Prevent Climate Action.”

The historic event included testimony from four industry executives—ExxonMobil CEO Darren Woods, BP America CEO David Lawler, Chevron CEO Michael Wirth, Shell Oil president Gretchen Watkins—and leaders from industry trade groups: American Petroleum Institute (API) president Mike Sommers and U.S. Chamber of Commerce president and CEO Suzanne Clark.

Kyle Herrig, president of the watchdog group Accountable.US, warned that “lawmakers should be wary of testimony from executives who have consistently put their industry’s bottom line over the health of the climate and the American people, no matter their rhetoric.”

Geoffrey Supran and Naomi Oreskes, a pair of climate misinformation scholars at Harvard University, have warned of a “fossil fuel savior frame” that “downplays the reality and seriousness of climate change, normalizes fossil fuel lock-in, and individualizes responsibility.”

Both Oreskes and Fossil Free Media director Jamie Henn observed the presence of such framing during the hearing. Henn said that “it’s striking how much all these Big Oil execs come across as hostage-takers: ‘You need us. You can’t live without us. You’ll never escape.”

The fossil fuel witnesses’ initial remarks and responses to lawmakers’ questions were full of industry talking points. They advocated for “market-based solutions” like carbon taxes while failing to offer specifics. They also highlighted carbon capture, utilization, and storage (CCUS) technology and hydrogen—both of which progressive green groups have denounced as “false solutions”—as key to reaching a “lower-carbon future.”

While suggesting a long-term need for oil and gas, the executives claimed to believe in anthropogenic climate change and said fossil fuel emissions “contribute” to global heating. Some critics called them out for using that term, rather than “cause” or “drive.”

Using the the word “contribute” rather than cause, saidHuffPost environment reporter Chris D’Angelo, “downplays/dismisses the science, which shows they are the primary driver… Frankly, it’s climate denial—the very topic of this hearing.”

After inquiring about how long all four executives had been in their current roles, the panel’s ranking member, Rep. James Comer (R-Ky.), asked whether they had ever signed off on a climate disinformation campaign. They all said no—which experts and activists promptly disputed.

While progressives on the panel grilled the executives, Republicans repeatedly apologized to the CEOs for Democrats’ supposed “intimidation” efforts. Blasting the GOP lawmakers’ actions as “pathetic,” Henn said that “they really do see themselves as servants to Big Oil.”

The panel’s GOP members also tried to redirect attention to planet-heating activities of other countries, particularly China, and complained about President Joe Biden’s move to block the controversial Keystone XL pipeline, even inviting Neal Crabtree, a welder who lost his job when the project was canceled, to testify.

“The GOP’s strategy at this hearing is clear: It will not attempt to claim Big Oil *didn’t* mislead on climate,” tweeted climate reporter Emily Atkin of the HEATED newsletter. “Instead, the GOP is claiming Democrats are wasting time by focusing on climate change, and that it isn’t important to ‘everyday Americans.'”

Thanking Atkin for spotlighting the Republicans’ strategy, ClimateVoice noted that new polling shows the U.S. public does care about the issue. According to survey results released this week, a majority of Americans see climate as a problem of high importance to them and support Congress passing legislation to increase reliance on clean electricity sources.

Maloney, in her closing remarks Thursday, lamented that the hearing featured “much of the denial and deflection” seen in recent decades. She also called out the companies for not turning over requested documents, refusing to “take responsibility” for their contributions to the climate crisis, and continuing to fund groups like API. The chair vowed that her committee will continue its investigation.

Originally published on Common Dreams by JESSICA CORBETT and republished under Creative Commons License (CC BY-NC-ND 3.0

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‘Our Democracy Faces an Existential Threat’: Progressives Warn of GOP Attack on 2022 Elections

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“There are steps we can take to prevent this dire outcome,” 58 advocacy groups write in an open letter, “but we must take swift action.”

Citing “unprecedented and coordinated” Republican efforts to undermine public trust in the U.S. electoral system, nearly 60 advocacy groups warned Monday of the need defend democracy ahead of the 2022 midterm elections—including by passing the Freedom to Vote Act.

“We have already seen tragic consequences in the form of a violent insurrection at the Capitol on January 6.”

“Our democracy faces an existential threat—the very real possibility that the outcome of an election could be ignored and the will of the people overturned by hyperpartisan actors,” 58 groups including MoveOn.org, Protect Democracy, Public Citizen, SEIU, and the Sierra Club assert in an open letter.

“Since the 2020 election, we have seen unprecedented and coordinated efforts to cast doubt on the U.S. election system,” the letter states.

“These efforts have taken many forms,” the authors explain, including “widespread disinformation campaigns and baseless claims of election fraud,… intimidation of election officials and administrators just for doing their jobs, new state laws to make election administration more partisan and more susceptible to manipulation or sabotage, and outright violence.”

Noting that “exaggerated and unsubstantiated fears about voter fraud have been a vote suppression tool for some time,” the letter argues that “these efforts took on entirely new ferocity with the advent of former President [Donald] Trump’s ‘Big Lie’ regarding the 2020 presidential election.”

“The danger posed by the concerted effort to spread disinformation and undermine confidence in our elections is not hypothetical or speculative,” the authors assert. “We have already seen tragic consequences in the form of a violent insurrection at the Capitol on January 6.”

“Despite the fact that experts across the political spectrum—including Trump’s own Department of Homeland Security—have confirmed that the 2020 election was as free, fair, and secure as any in American history, Trump and his supporters have done all they can to cast doubt on the integrity of the process,” the letter says.

While warning that the GOP could work to overturn future elections, the signatories assure that “there are steps we can take to prevent this dire outcome, but we must take swift action.”

“We must push back on dangerous state initiatives that endanger democracy; Congress must enact critical provisions to protect federal elections and elections officials from partisan attacks and subversion, such as those included in the Freedom to Vote Act; and legal remedies must be brought to bear as needed,” the coalition says.

“Further, elected officials and public servants at all levels must condemn attacks on the processes that allow for free and fair democratic election, free of partisanship,” the signers add.

Many of the groups that signed the letter also support abolishing the Senate filibuster, a procedure historically used to block civil rights legislation—including the Freedom to Vote Act late last month.

Originally published on Common Dreams by BRETT WILKINS and republished under Creative Commons license (CC BY-NC-ND 3.0)

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Leaked Facebook Documents Reveal How Company Failed on Election Promise

CEO Mark Zuckerberg had repeatedly promised to stop recommending political groups to users to squelch the spread of misinformation

Leaked internal Facebook documents show that a combination of technical miscommunications and high-level decisions led to one of the social media giant’s biggest broken promises of the 2020 election—that it would stop recommending political groups to users.

The Markup first revealed on Jan. 19 that Facebook was continuing to recommend political groups—including some in which users advocated violence and storming the U.S. Capitol—in spite of multiple promises not to do so, including one made under oath to Congress

The day the article ran, a Facebook team started investigating the “leakage,” according to documents provided by Frances Haugen to Congress and shared with The Markup, and the problem was escalated to the highest level to be “reviewed by Mark.” Over the course of the next week, Facebook employees identified several causes for the broken promise.

The company, according to work log entries in the leaked documents, was updating its list of designated political groups, which it refers to as civic groups, in real time. But the systems that recommend groups to users were cached on servers and users’ devices and only updated every 24 to 48 hours in some cases. The lag resulted in users receiving recommendations for groups that had recently been designated political, according to the logs.

That technical oversight was compounded by a decision Facebook officials made about how to determine whether or not a particular group was political in nature.

When The Markup examined group recommendations using data from our Citizen Browser project—a paid, nationwide panel of Facebook users who automatically supply us data from their Facebook feeds—we designated groups as political or not based on their names, about pages, rules, and posted content. We found 12 political groups among the top 100 groups most frequently recommended to our panelists. 

Facebook chose to define groups as political in a different way—by looking at the last seven days’ worth of content in a given group.

“Civic filter uses last 7 day content that is created/viewed in the group to determine if the group is civic or not,” according to a summary of the problem written by a Facebook employee working to solve the issue. 

As a result, the company was seeing a “12% churn” in its list of groups designated as political. If a group went seven days without posting content the company’s algorithms deemed political, it would be taken off the blacklist and could once again be recommended to users.

Almost 90 percent of the impressions—the number of times a recommendation was seen—on political groups that Facebook tallied while trying to solve the recommendation problem were a result of the day-to-day turnover on the civic group blacklist, according to the documents.

Facebook did not directly respond to questions for this story.

“We learned that some civic groups were recommended to users, and we looked into it,” Facebook spokesperson Leonard Lam wrote in an email to The Markup. “The issue stemmed from the filtering process after designation that allowed some Groups to remain in the recommendation pool and be visible to a small number of people when they should not have been. Since becoming aware of the issue, we worked quickly to update our processes, and we continue this work to improve our designation and filtering processes to make them as accurate and effective as possible.”

Social networking and misinformation researchers say that the company’s decision to classify groups as political based on seven days’ worth of content was always likely to fall short.

“They’re definitely going to be missing signals with that because groups are extremely dynamic,” said Jane Lytvynenko, a research fellow at the Harvard Shorenstein Center’s Technology and Social Change Project. “Looking at the last seven days, rather than groups as a whole and the stated intent of groups, is going to give you different results. It seems like maybe what they were trying to do is not cast too wide of a net with political groups.”

Many of the groups Facebook recommended to Citizen Browser users had overtly political names.

More than 19 percent of Citizen Browser panelists who voted for Donald Trump received recommendations for a group called Candace Owens for POTUS, 2024, for example. While Joe Biden voters were less likely to be nudged toward political groups, some received recommendations for groups like Lincoln Project Americans Protecting Democracy.

The internal Facebook investigation into the political recommendations confirmed these problems. By Jan. 25, six days after The Markup’s original article, a Facebook employee declared that the problem was “mitigated,” although root causes were still under investigation.

On Feb. 10, Facebook blamed the problem on “technical issues” in a letter it sent to U.S. senator Ed Markey, who had demanded an explanation.

In the early days after the company’s internal investigation, the issue appeared to have been resolved. Both Citizen Browser and Facebook’s internal data showed that recommendations for political groups had virtually disappeared.

But when The Markup reexamined Facebook’s recommendations in June, we discovered that the platform was once again nudging Citizen Browser users toward political groups, including some in which members explicitly advocated violence.

From February to June, just under one-third of Citizen Browser’s 2,315 panelists received recommendations to join a political group. That included groups with names like Progressive Democrats of Nevada, Michigan Republicans, Liberty lovers for Ted Cruz, and Bernie Sanders for President, 2020.

This article was originally published on The Markup By: Todd Feathers and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license (CC BY-NC-ND 4.0).

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‘No Time To Die’: Streaming is live for the newest 007 James Bond Movie

Above: Photo by MGM

The final film featuring actor Daniel Craig playing the iconic role of James Bond is now available to watch as a theatrical release worldwide. The current box office hit marks the 5th and final round Craig has made for the franchise.

While the previous standard has recently been that, after 45 days into the theatrical release, streaming options were finally made available, this time, just a little over a month after the premiere we now have the ability to rent the Bond film through video-on-demand (VOD) via retailers including Amazon Prime Video, Vudu and Apple TV+ for $19.99.

The movie can be streamed in up to 4K quality with high dynamic range.

If you haven’t got caught up with all the previous Bond movies that feature Daniel Craig, you can also have a binge on Amazon Prime video and watch “Skyfall“. “Casino Royal” (Free with subscription), “Quantum of Solace” (Free with subscription) and “Spectre”

No Time To Die

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Climate Emergency, Vaccine Monopolies, and Fiscal Blindness: The Fight Against Inequality Is the Only Way Out

Above: Photo Credit: Photo Collage / Lynxotic

If we are failing to meet our commitments, it is because of a handful of the richest people on the planet refuse to pay their taxes.

2021 will perhaps be remembered as the year when the great powers demonstrated their inability to assume their responsibilities to prevent the world from sinking into the abyss. I am thinking of course of the 26th United Nations Climate Change Conference (COP26) in Glasgow. After having used up the available atmospheric space to develop, the industrialized countries reaffirmed their refusal to honour this climate debt, even though global warming has become an existential issue.

And this is not all. I also refer to the calamitous management of the Covid-19 pandemic. Rich countries have monopolized and hoarded vaccines, and then locked themselves in surreal debates about third doses or the comparative merits of this or that vaccine. This strategy sows death and hinders economic recovery in vaccine-deprived countries, while making them fabulous playgrounds for the proliferation of more contagious, more deadly and more resistant variants that do not care about borders. 

If we add the tax evasion of the ultra-rich using tax havens, we arrive at a total loss of US $483 billion.

Finally, I also want to talk about another agreement imposed by the Northern capitals, apparently more technical, but which symbolizes their selfishness and blindness: the one on the taxation of multinationals. Concluded in October, it is a gigantic undertaking, the first reform of the international tax system born in the 1920s, totally obsolete in a globalized economy. Thanks to its loopholes, multinationals cause States to lose some US $312 billion in tax revenue each year, according to the “State of Tax Justice in 2021” just published by the Tax Justice Network, the Global Alliance for Tax Justice and Public Services International.

If we add the tax evasion of the ultra-rich using tax havens, we arrive at a total loss of US $483 billion. This is enough, the report reminds us, to cover more than three times the cost of a complete vaccination programme against Covid-19 for the entire world population. In absolute terms, rich countries lose the most tax resources. But this loss of revenue weighs more heavily on the accounts of the less privileged: it represents 10% of the annual health budget in industrialized countries, compared to 48% in developing ones. And make no mistake, the people responsible for this plundering are not the tropical islands lined with palm trees. They are mostly in Europe, first and foremost in the United Kingdom, which, with its network of overseas territories and “Crown Dependencies”, is responsible for 39% of global losses.

In this context, the agreement signed in October is a missed opportunity. Rich countries, convinced that complying with the demands of their multinationals was the best way to serve the national interest, put themselves behind the adoption of a global minimum corporate tax of 15%. The objective, in theory, is to put an end to the devastating tax competition between countries. Multinationals would no longer have an interest in declaring their profits in tax havens, since they would have to pay the difference with the global minimum tax.

In reality, at 15%, the rate is so low that a reform aimed at forcing multinationals to pay their fair share of taxes risks having the opposite effect, by forcing developing countries, where tax levels are higher, to lower them to match the rest of the world, causing a further drop in their revenues. It is no coincidence that Ireland, the European tax haven par excellence, has graciously complied with this new regulation.

Taxation is the very expression of solidarity. In this case, the absence of solidarity. A global tax of 15% on the profits of multinationals will only generate US $150 billion, which, according to the distribution criteria adopted, will go, as a priority, to rich countries. If ambition had prevailed, with a rate of 21% for example, we would have obtained an increase in tax revenues of US $250 billion. With a rate of 25%, tax revenues would have jumped by US $500 billion, as recommended by ICRICT, the Independent Commission on the Reform of International Corporate Taxation, of which I am a member, along with economists such as Joseph Stiglitz, Thomas Piketty, Gabriel Zucman and Jayati Ghosh.

Making multinationals pay their fair share of taxes, fighting climate change, dealing with Covid-19 and future pandemics: in reality, everything is linked. While the virus is on the rise again with the arrival of winter in the northern hemisphere, the boomerang effect of the vaccine monopolies no longer needs to be shown or explained. As for the climate emergency, we know from a recent study by the World Inequality Lab that the map of carbon pollution is perfectly in line with that of economic disparities. The richest 10% of the world’s population emit nearly 48% of the world’s emissions—the richest 1% produce 17% of the total!—while the poorest half of the world’s population is responsible for only 12%.

This gap is obvious between countries, but also within them. In the United States, the United Kingdom, Germany and France, the emissions levels of the poorest half of the population are already approaching the per capita targets for 2030. If we are failing to meet our commitments, it is because of a handful of the richest people, the same people who do not pay their taxes. It is time for our elites to realize that fighting inequality on all fronts—health, climate and tax—is our only way out. Otherwise, there is no salvation for humanity—and it is no longer a hyperbole.

Originally published on Common Dreams by EVA JOLY and republished under under Creative Commons license (CC BY-NC-ND 3.0)

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Sandra Bullock is ex-convict for ‘The Unforgivable’ in Dramatic Turn

You can see the new trailer starring Sandra Bullock in new role for “The Unforgivable” below. The film will be the first turn for the actress since 2018 when she played in the strange post-apocalyptic thriller “Bird Box” for Netflix, which was met with wild success. Bullock will both star and act as producer in this, her 2nd project with the streaming service.

Based on a viewing of the snippet from the trailer, this film looks to be on track as a top contender among the growing lineup of new fall and winter movies rolling out, which also include Benedict Cumberbatch in “The Power of the Dog” and Leonardo DiCaprio and Jennifer Lawrence in “Don’t Look Up”.

The official synopsis from Netflix:

“Released from prison after serving a sentence for a violent crime, Ruth Slater (Bullock) re-enters a society that refuses to forgive her past. Facing severe judgment from the place she once called home, her only hope for redemption is finding the estranged younger sister she was forced to leave behind.”

The upcoming drama is scheduled for release in select U.S. theaters on Nov. 24 and drops to stream on the Netflix on Dec. 10th.

Check out the official trailer:


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Facebook Isn’t Telling You How Popular Right-Wing Content Is on the Platform

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Facebook insists that mainstream news sites perform the best on its platform. But by other measures, sensationalist, partisan content reigns

In early November, Facebook published its Q3 Widely Viewed Content Report, the second in a series meant to rebut critics who said that its algorithms were boosting extremist and sensational content. The report declared that, among other things, the most popular informational content on Facebook came from sources like UNICEF, ABC News, or the CDC.

But data collected by The Markup suggests that, on the contrary, sensationalist news or viral content with little original reporting performs just as well as—and often better than—many mainstream sources when it comes to how often it’s seen by platform users.

Data from The Markup’s Citizen Browser project shows that during the period from July 1 to Sept. 30, 2021, outlets like The Daily Wire, The Western Journal, and BuzzFeed’s viral content arm were among the top-viewed domains in our sample. 

Citizen Browser is a national panel of paid Facebook users who automatically share their news feed data with The Markup.

To analyze the websites whose content performs the best on Facebook, we counted the total number of times that links from any domain appeared in our panelists’ news feeds—a metric known as “impressions”—over a three-month period (the same time covered by Facebook’s Q3 Widely Viewed Content Report). Facebook, by contrast, chose a different metric, calculating the “most-viewed” domains by tallying only the number of users who saw links, regardless of whether each user saw a link once or hundreds of times.

By our calculation, the top performing domains were those that surfaced in users’ feeds over and over—including some highly partisan, polarizing sites that effectively bombarded some Facebook users with content. 

These findings chime with recent revelations from Facebook whistleblower Frances Haugen, who has repeatedly said the company has a tendency to cherry-pick statistics to release to the press and the public. 

“They are very good at dancing with data,” Haugen told British lawmakers during a European tour.

When presented with The Markup’s findings and asked whether its own report’s statistics might be misleading or incomplete, Ariana Anthony, a spokesperson for Meta, Facebook’s parent company, said in an emailed statement, “The focus of the Widely Viewed Content Report is to show the content that is seen by the most people on Facebook, not the content that is posted most frequently. That said, we will continue to refine and improve these reports as we engage with academics, civil society groups, and researchers to identify the parts of these reports they find most valuable, which metrics need more context, and how we can best support greater understanding of content distribution on Facebook moving forward.”

Anthony did not directly respond to questions from The Markup on whether the company would release data on the total number of link views or the content that was seen most frequently on the platform.

The Battle Over Data

There are many ways to measure popularity on Facebook, and each tells a different story about the platform and what kind of content its algorithms favor. 

For years, the startup CrowdTangle’s “engagement” metric—essentially measuring a combination of how many likes, comments, and other interactions any domain’s posts garner—has been the most publicly visible way of measuring popularity. Facebook bought CrowdTangle in 2016 and, according to reporting in The New York Times, has since largely tried to downplay data showing that ultra-conservative commentators like The Daily Wire’s Ben Shapiro produce the most engaged-with content on the platform. 

Shortly after the end of the second quarter of this year, Facebook came out with its first transparency report, framed in the introduction as a way to “provide clarity” on “the most-viewed domains, links, Pages and posts on the platform during the quarter.” (More accurately, the Q2 report was the first publicly released transparency report, after a Q1 report was, The New York Times reported, suppressed for making the company look bad and only released later after details emerged.)

For the Q2 and Q3 reports, Facebook turned to a specific metric, known as “reach,” to quantify most-viewed domains. For any given domain, say youtube.com or twitter.com, reach represents the number of unique Facebook accounts that had at least one post containing a link to a tweet or a YouTube video in their news feeds during the quarter. On that basis, Facebook found that those domains, and other mainstream staples like Amazon, Spotify, and TikTok, had wide reach.

When applying this metric, The Markup found similar results in our Citizen Browser data, as detailed in depth in our methodology. But this calculation ignores a reality for a lot of Facebook users: bombardment with content from the same site.

Citizen Browser data shows, for instance, that from July through September of this year, articles from far-right news site Newsmax appeared in the feed of a 58-year-old woman in New Mexico 1,065 times—but under Facebook’s calculation of reach, this would count as one single unit. Similarly, a 37-year-old man in New Hampshire was shown 245 unique links to satirical posts from The Onion, which appeared in his feed more than 500 times—but again, he would have been counted just once by Facebook’s method.

When The Markup instead counted each appearance of a domain on a user’s feed during Q3—e.g., Newsmax as 1,065 instead of 1—we found that polarizing, partisan content jumped in the performance rankings. Indeed, the same trend is true of the domains in Facebook’s Q2 report, for which analysis can be found in our data repository on GitHub.

We found that outlets like The Daily Wire, BuzzFeed’s viral content arm, Fox News, and Yahoo News jumped in the popularity rankings when we used the impressions metric. Most striking, The Western Journal—which, similarly to The Daily Wire, does little original reporting and instead repackages stories to fit with right-wing narratives—improved its ranking by almost 200 places.

“To me these findings raise a number of questions,” said Jane Lytvynenko, senior research fellow at the Harvard Kennedy School Shorenstein Center. 

“Was Facebook’s research genuine, or was it part of an attempt to change the narrative around top 10 lists that were previously put out? It matters a lot whether a person sees a link one time or if they see it 20 times, and to not account for that in a report, to me, is misleading,” Lytvynenko said.

Using a narrow range of data to gauge popularity is suspect, said Alixandra Barasch, associate professor of marketing at NYU’s Stern School of Business.

“It just goes against everything we teach and know about advertising to focus on one [metric] rather than the other,” she said. 

In fact, when it comes to the core business model of selling space to advertisers, Facebook encourages them to consider yet another metric, “frequency”—how many times to show a post to each user on average—when trying to optimize brand messaging.

Data from Citizen Browser shows that domains seen with high frequency in the Facebook news feed are mostly news domains, since news websites tend to publish multiple articles over the course of a day or week. But Facebook’s own content report does not take this data into account.

“[This] clarifies the point that what we need is independent access for researchers to check the math,” said Justin Hendrix, co-author of a report on social media and polarization and editor at Tech Policy Press, after reviewing The Markup’s data.

This article was originally published on The Markup By: Corin Faife and was republished under the Creative Commons Attribution-NonCommercial-NoDerivatives license.

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