Category Archives: Tech

Apple’s watchOS 7 brings Limitless Custom Watch Faces and Face Sharing

https://video-lynxotic.akamaized.net/FaceSharing-FINAL.mov
EXCERPT FROM APPLE PRESENTATION VIDEO FOR apple watch face sharing FROM WWDC 2020

Stay connected, active and now terribly in Style

During this year’s annual WWDC event, held for the first time as a virtual show, Apple showed off sneak peeks of all its new software OS updates. One of those updates is for the Apple Watch -with the watchOS 7, the company will be bringing lots of new style options specifically for Apple watch faces.

This will give users unlimited choices of faces to pick from as well as allowing them to choose how they wish to personalize, for example, which information they want to see at first glance.  There will be brand new “complications” to get you started and these include the two major rich complications Apple will offer with the coming update: the new Chronograph Pro face with a tachymeter and a new version of bold X-Large face. 

Read More: Tons of Changes in Apple WatchOS 7: “Dance” in Re-named Fitness App at top of list

With well over 20,000 Watch apps that are currently available in the Apple Watch App Store, there are an insanely huge variety of ways to get the most out of your device.

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One major way Apple is changing in the watchOS 7 update will be the ability to better and fully utilize the data from your favorite apps within the main screen of your watch. Users will be able to further customize the complications based on personal and style preferences.

It is already big news that there will be endless ways to configure your watch face that you can tailor fit to your unique personality. Adding a cherry on top, you will be able to share your custom watch faces with your friends, family and any other Apple Watch users. I’m ready to jump all over that!   

Share your Watch face creations with others

Apple Watch Face Sharing can be shared in a handful of different ways: through Messages, sending faces through e-mail, and even sharing through your social media account. You will also have the ability to share your customized watch face straight from your Apple Watch by press and holding (long-pressing) then choosing the share icon, which is a new feature to the update. 

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What about if someone wants to share their Apple Watch face with me?  This will also be a simple and easy process;  you can either use your iPhone and tap the link to open the Apple Watch app, or open the shared link through your Messages on your watch. 

The options are unlimited. If you get a shared watch face, you can keep it as-is, or you can further customize it to your liking. In addition to making your own Apple Watch Face creations, Apple has future plans to curate and spotlight some of the best customized Apple Watch face designs within its App Store. This will allow for users to discover even more new custom watch face options to add to their collections.


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Cracks in The Wall: Apple, Google, Amazon and Facebook Silently Declare Wars Against Each Other

Above: Photo Collage / Lynxotic / Adobe Stock / Pink Floyd

Virtually every day a targeted feature or software change is announced in an attempt to damage the monopoly next door

Competition is the cornerstone of capitalism. Except, sometimes, when monopolies take hold. This week CEO’s of the largest tech firms will be grilled (or at least questioned) on just how each of them got so big, and why they should not be broken up or regulated, in order to improve competition in the online marketplace that is now the world’s lifeblood.

The mistake of history that allowed Google, Amazon and Facebook to emerge from the dot-com era of zero profit companies as winner-take-all trillion dollar behemoths is finally being questioned by the masses, which has led to government investigation and inquiry.

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Apple was not founded during the 90s, actually produces products and does not rely on the monetization of user data as it’s main revenue generator; it does not sell below cost in a loss-leader system designed to cripple any competition and has a completely different business ethos, all of which separates the three mentioned above into a different category for this writer.

Nevertheless, in a world where giants from an earlier time are dwarfed by the sheer size and power of these 4 (Microsoft and Tesla are excluded from this article since each has its own backstory and are best looked at separately), a situation has arisen where only one giant has the power to even touch, let alone threaten, another giant.

There are many ways that these giants have always fought one another, yet as they staked out territories and empires, there seemed to be, at times, a tacit agreement that the domain of one would not be violated by another, like an unspoken mafia code or territorial claim.

Those lines between the giants are getting blurry as a silent siege is building and those previously “untouchable” areas of commerce are being targeted.

The fight may be about dollars in the end, but it is the essential control of data and user behavior that leads to all power, and therefore value and income. And each giant has staked a claim to a method or means to control and influence the behavior of billions of eyeballs and souls. Any change in that status quo is a big deal for these entrenched companies, and potentially good news for small businesses and consumers who are, without a doubt, little more than victims of the current insanely evil system.

Those lines between the giants are getting blurry as a silent siege is building and those previously “untouchable” areas of commerce are being targeted.

– D.L.

Here are a few of the new fronts where this hidden and secret battle is being fought:

Google Shopping, following Walmart, is trying to lure 3rd party sellers and sales away from Amazon

Already under fire for rigging search results to favor itself, Google is doubling down, in a sense, via drastically lowering fees for 3rd party sellers to use Google Shopping to get direct sales from Shopify or other non-Amazon sources.

Since Amazon’s fees can approach 30% for some lower cost items (such as books) this will be a powerful incentive for sellers to shift focus away from Amazon’s predatory fee structure and to a platform that potentially could bring in sales with less cost to the seller (and therefore a better end value to the buyer).

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Google is offering zero commission listing and, in a big announcement, also currently charging zero, in the US, for the “buy on google” checkout system. This is in the process of expanding and rolling out, and, potentially, by the fall and holiday season, could provide an interesting shift in how small business can operate online.

Walmart started allowing 3rd party sellers onto its online store several years ago but, recently, kicked that process into overdrive with a new system that allows all Shopify accounts the choice to sell on Walmart.com via a direct link between the two.

Bookshop.org, with whom Lynxotic is affiliated via our sister site Cherrybooks.org, is also a company that is attempting to break the stranglehold Amazon has had on online book sales. Surprisingly successful already, with its B Corp non-profit-like structure and alliances with independent bookstores sale have exploded. Affiliate advertising from huge media companies such as the New York Times have climbed on board and the largest book distributor in the US is a partner for fulfillment. Bookshop.Org has been able to put a tiny dent in the largest, most powerful competitor imaginable, showing, perhaps, that there are cracks emerging in the corrupt business models of these giants and they are not 100% invulnerable after all.

https://video-lynxotic.akamaized.net/iPadOS14Safari-AppleNews2.mov
Live iPad OS 14 exampleS & Excerpt from Apple’s WWDC 2020 Presentation

Apple’s iOS 14 and iPad OS 14 (along with mac 11 OS Big Sur) will begin to break Google’s search monopoly with direct links in Safari and Spotlight

For companies wanting to bring traffic and customers to their web sites for many years there has been only one very big game available, so-called SEO. SEO stands for Search Engine Optimization which refers in the words “search” and “engine” to one that controls over 90% of search traffic: Google (91.75% as of June 2020).

So it could be called GEO or just GO for Google Optimization. And this is a massive industry in and of itself.

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Increasingly, however, this monopoly is also being challenged. Not only in Europe where massive fines against the search giant have been levied, but in the growing options for sites to be found in ways other than qualifying for a first page placement (paid for or otherwise) in Googles search results.

Soon, for the billion + apple device users worldwide, there will be a new way to find news sources and other web sites. Both search in Safari and Spotlight, which is the device level search system on iPhone, iPad and Mac computers, will soon have results that link directly to the source, bypassing google in the process.

This is a small statement but will have a huge effect in the real world. The reason is simple but mind-blowing: a search result choice not controlled by google, available on one billion plus devices, has the potential to begin to break the monopoly, and Google’s ability (and how much) to charge for the privilege of being found through its search results.

How the Apple search results are generated and what companies would be featured in those direct results is as yet unknown and may never be released (like Google’s proprietary algorithm). The emergence of ASO (Apple Search Optimization) notwithstanding, just the fact that there is a new player presenting new opportunities for news outlets and eCommerce companies to be found by Apple device owners, is very interesting news indeed.

https://video-lynxotic.akamaized.net/Safari-Privacy-BigSur.mov
EXCERPTs FROM APPLE PRESENTATION FOR privacy settings FROM WWDC 2020

Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features

Announced at WWDC 2020, the new operating systems are coming with serious features that track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.

…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.

– D.L.

Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.

Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.

Above: Photo / Bansky


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iOS 14 Brings Pins, Threads, Mentions, Memoji and More to Messages App

https://video-lynxotic.akamaized.net/iOS14-Group-Messages-29Sec.mp4
excerpt from APPLE PRESENTATION VIDEO FOR messageS FROM WWDC 2020

New ways to stay connected with Group Messages

Announced in late June at Apple’s World Wide Development Conference and currently running a beta trial before getting released next fall, iOS 14—the upcoming operating system for the iPhone—will offer users a lot of new experiences and options. Some of the most exciting changes it offers will come in the Messages app, where people go to send and receive most texts.

For years, iMessage has been a pretty simple and straightforward platform for sharing and exchanging messages via the iPhone. Group chats have always been an option on Messages, but still, users often opt to download Slack, GroupMe, or Facebook Messenger for more sophisticated or efficient groups.

Read More: AirPods Pro will have Spatial Audio and Seamless Switching in iOS 14 update, coming this Fall

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iOS 14 is aiming to change that, as its biggest upgrades in Messages focus on refining the group message experience. First, users will finally have the option to pin conversations in their Messages conversation screen. This means that you can select up to nine conversations to be at the top of the list when you open the app. It will certainly help users keep their closest contacts and most important groups highly accessible.

Within the conversations, users will also have the ability to create threads and mention people directly. Much like the “Reply” option on Facebook’s comment section, iMessage’s “unthread” utility will let people respond directly to individuals within a larger group message. This will save users the time of starting a separate message when they want to address someone in the group directly. Moreover, it will also make the group chats more efficient, as topics and messages will no longer avalanche and interrupt on top of each other without organization.

Mentions and Memoji Updates

https://video-lynxotic.akamaized.net/iOS14-Memoji.mp4
EXCERPT FROM APPLE PRESENTATION VIDEO FOR memoji FROM WWDC 2020

As for the mention feature, people will now be able to call out individuals within the group. Much like how on Slack or Facebook you can highlight an individual by typing “@” before their name, iMessage under iOS 14 will let users carry out the same function, but with no “@” symbol necessary—the phone will just recognize the name when typed. Likewise, when someone is mentioned within a chat, iOS 14 will give that person a separate notification. That way the mentioned individual knows when he or she is brought up and becomes more aware of the conversation. It’ll be particularly useful when you’re mentioned in a thread that you’d otherwise would ignore or keep on mute.

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Lastly, for bells, whistles, and aesthetic’s sake, the new Messages will allow group chats to have Group Photos and it will offer a variety of new Memoji. Group Photos will provide conversations with fun identity signifiers as they sit in the app. Meanwhile, the Memoji will make for more visual communication options while using Messages. The new Memoji include 20 new hairstyles and face-coverings along with additional age and headwear options. There will also be three brand new stickers: a hug, a fist bump, and a blush.

Read More: Tons of Changes in Apple WatchOS 7: “Dance” in Re-named Fitness App at top of list

Many of these novel features and more will also be available on the iMac under the new macOS Big Sur, which will similarly come out sometime later this year.

The iOS 14 will also feature an updated home screen with widgets and a more organized app library, as well as a built in translator, a virtual CarKey app, picture-in-picture technology, and an upgraded Apple Maps with a long-overdue cycling option. All of this is exciting, but as aforementioned, Messages is (and always has been) one of the iPhone’s premiere utilities. Messaging is at the very core of what makes a SmartPhone a SmartPhone.

Therefore, under iOS 14, it looks like the SmartPhone is about to get little smarter.


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On Top of the World: Elon Musk’s Infectious Joy is the Real Deal, And he’s Inviting us to Join Him

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Tesla’s Elon Musk Dancing in Shanghai

The Naked Display of Abandon in Shanghai was a Signal to The Next Generation

It’s not because Tesla’s stock is at a high. It’s not because SpaceX is passing milestone after milestone. Elon Musk is on a mission, and it’s the same one we all need to be on, starting now: to save the world.

There’s a kind of liberation in facing death, like the movie protagonist racing in a stolen car, chased by the killer bad guy, not worried about the tires or how much fuel is being used: it’s adrenaline pumping survival mode, right here, right now.

And yet, with the metaphorical woman of his dreams (who is actually us and the planet) in the passenger seat, the protagonist, and all of us vicariously, feels more alive, in what could be his final moments, than in all his life to this point.

That’s why he’s dancing.

Many say 2019 was the year that the Climate Crisis, formerly known as global warming, could no longer be doubted by any sane or unbiased person. A few dozen catastrophic, clearly anomalous weather events will do that.

Read More: SpaceX Starship Plans for The Moon, Mars and Earth-to-Earth Transport

And now, as the new decade dawns, Australia burns and #WWIII trends on Twitter, we are all starting to feel like we are in that stolen car.

Elon Musk is a little different from the rest of us. Not because of his money or success or brains or celebrity. Because he has been on this mission for practically his entire life.

And now we need to join him.

Tesla is and always has been on a mission. Not to “dominate” the EV sector of the auto industry, as is so often written. Not to achieve success as measured by profit or cash flow positions. It’s on an energy mission . See it’s stated for all to see on its twitter account:

So many constantly trumpet the refrain that solving the climate crisis is all about austerity and sacrifice, and certainly there will be plenty of that.

And the deniers say that changing the system is not worth it if there is even a minuscule chance that we are not doomed. Really? How much Exxon stock do you own ? But what it will really take is a revolution in thought and the contagious motivation of an entire generation. And humans are not prophylactically inclined !  

It’s Elon Musk and Tesla’s genius, shared with Apple that they understand that you can change the world if people are moved by aspirational, beautiful, sexy dreams of a better life. Not some granola style golf cart of functionality.

An iPhone is the best, most powerful hand held computing device ever imagined and, oh yes, it’s a sexy, sleek fashion statement that you can love with all your heart as well. Ditto on the last part for every Tesla also, from the Model 3 to the Cybertruck. 

That mission is bigger than being a car maker, or battery manufacturer or even tech design firm. It’s a mission to replace the current, suicidal, Fossil Fuel based infrastructure with a sustainable one. Worldwide. Right now. Before it’s too late to matter.

Companies that have a higher mission than just “profit for shareholders” have not just a higher moral ground from which to operate but a true motivation that literally pulses like a beating heart throughout the enterprise. Often overlooked is the mission that Steve Jobs imbued into the soul of Apple and the higher mission of providing the best tools that technology is capable of.

Looking forward, for perhaps the first time in human history, the challenges are sharply defined, as are the methods and players in the game. Massive evil forces, created by humans must be countered by small and also equally massive forces just as human, oriented toward a better world and more, the best of all possible worlds.

In truth, within the total devotion and capitulation to a higher mission lies freedom, inner peace and, ultimately success and prosperity, potentially for us all.

Not a hard choice when compared to pain, suffering and, ultimately the extinction of all life on this planet.

In short, it’s Utopia or Oblivion, folks.

So, thank you Elon Musk, for showing us the steps to the dance, and for having the bravery to show us with those awkward, unselfconscious moves that, you too, are learning as you go.

Now we all just need to apply ourselves, like Greta Thunberg inviting Meatloaf to examine scientific evidence, to the task of finding the joy in changing everything that’s wrong with our world, starting with the energy infrastructure, and replacing it with a better, cleaner, less tainted one.

There is a paradox here, though. See it? If we are running for our lives from the most fearsome danger we’ve ever faced, and we are not concerned about money, power or the trappings of fame, then why does it sometimes seem like a better life is so close we can almost reach out and touch it?

Tesla Roadster – Photo / Tesla

Because that’s the secret. If we did all dance like Elon, devote ourselves to a higher cause, and put aside our worldly squabbles over money, power and fame, maybe, just maybe, we will survive and prosper, beyond all our imaginings. And that stolen car? It’s a Tesla Roadster hitting on maximum torque in Ludicrous mode.

And with every discovery shared, solution compounded and mission surpassed, we can escape together and let go of the past’s villainous errors. With luck to find a future worth all our hopes and dreams.


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AirPods Pro will have Spatial Audio and Seamless Switching in iOS 14 update, coming this Fall

https://video-lynxotic.akamaized.net/airpods-Spatial-Audio-Full.mp4
videoclip Showing New Airpods Pro Features Revealed at apple WWDC 2020

A greatly improved audio experience is about to get even better..

Apple announced during the first ever virtual WWDC 2020 event that there will be some significant updates to the AirPods and AirPods Pro that will further enhance the audio experience for the Apple headphone user. The iOS 14 update is expected to be available to the public later this year, most likely around September, which is when the iPhone 12 is also anticipated to be released.  If you practically live with your AirPods in your ears, these two big features will make you happy.

Read More: Tons of Changes in Apple WatchOS 7: “Dance” in Re-named Fitness App at top of list

Seamless Switching coming soon…

Click to See Apple AirPods Pro

Another small but appreciated update will offer a battery status update, which will notify users when it is time to charge your headphones.  No more totally dead AirPods – hooray! Click here to see Apple Watch deals on Amazon.

AirPods are currently pretty simple and easy to pair to any Apple device, just open the battery case near your iPhone and done. With the new update, the pairing will be even easier, with the new feature called “Seamless Switching”, this is where you will be able to switch between your different Apple devices (iPhone, iPad, Mac or Apple Watch) without having to manually switch or connect. For example if you have your AirPods connected to your iPad while watching a TV show, but during that time you get a phone call on your iPhone, your AirPods will know and automatically switch accordingly, then can switch back to your iPad. This is major if you have multiple Apple devices. The Seamless Switching feature will work with AirPods Pro, AirPods (2nd generation), Powerbeats, Powerbeats Pro, and Beats Solo Pro. In order for the feature to work you will have to have an active iCloud account.

https://www.apple.com/105/media/us/airpods-pro/2019/1299e2f5_9206_4470_b28e_08307a42f19b/films/product/airpods-pro-product-tpl-cc-us-2019_1920x1080h.mp4
Apple Promo Video for Air Pods Pro

Spatial Audio is a Huge New feature for APP

Spatial Audio is another major feature that will be available on AirPods Pro as part of the iOS 14 update which is set to be released in the fall. Unfortunately Spatial Audio will not be available for regular AirPods but for the Air Pods Pro exclusively. The feature creates an immersive surround-sound experience much like that of being in the movie theaters.

How are they able to create theater-like surround sound? Apple will be utilizing data from the AirPods Pro accelerometer and gyroscope to detect any movement from both headphone and device. This means that the sounds will stay consistent and in sync and allow the sound to come from all angles: left, right, front, back, and even above, mimicking what happens when you move your head while sitting in the movie theater. If you are watching a movie and you turn your head with your Pros on, the audio perspective will adjust to your movement maintaining the illusion of “place” and creating a strong sense of directionality. If you accidentally move the device, such as an iPad, on which you are viewing film, the movement will be detected and, again, the source directionality of the sound will automatically adjust accordingly.

Read More: Apple TV+ Goes Big in Series Adaptation of Isaac Asimov’s “Foundation” Trilogy

AirPods Pro and tvOS 14

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Apple will also be updating the audio sharing features on AirPods’ with Apple TV to allow two users to watch a TV show or a movie together. The sharing capabilities will require the new tvOS update – tvOS 14.  With all original televisions shows, new monthly additions, and new originals coming in the future, streaming using Apple TV with a partner will make the experience sweeter and more in sync.

In addition to the upcoming new features, Apple also has a new AirPods Pro firmware available which should automatically download. The previous version, 2D15 will be replaced with the newest version 2D27 and marks the 4th update since the AirPods Pro launch. If you are curious what version of firmware your device currently is set to, go to the Settings App on your iPhone, select General, then About, then AirPods Pro.


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Cybertruck Pre-Orders top Tesla Delivery Figures from past Two Years Combined

https://www.tesla.com/xNVh4yUEc3B9/11_Desktop_Video.mp4
Tesla Videoclip of Cybertruck

Tesla continues to hit new sales and tech milestones (not to mention the stock price)…

Throughout 2018 and 2019, Tesla delivered 612,120 vehicles. This is an impressive number, and a quota that surely upped the ante for Elon Musk‘s famed tech-car company. However, that striking figure has already been dwarfed by the number of pre-orders currently in place for Tesla’s upcoming Cybertruck.

According to Finbold, Tesla has already received 650,000 pre-orders for the Cybertruck. The bulk of these pre-orders (approximately 535,000 of them) took place before February of 2020. Naturally, fewer people placed orders as the coronavirus spread across the globe. Still, over 100,000 additional orders despite everything going on in the world is an enduring sign of the vehicle’s popularity.

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Pre-ordering a concept with a precious few in circulation

Tesla first revealed the Cybertruck on November 21st in Los Angeles. It’s ultramodern aesthetic, with sharp lines, futuristic angles, and tankish wheels met polarizing reactions. Many even took to lampooning the vehicle on social media via memes. However, this generated increased publicity for the Cybertruck all the same, and the pre-orders eventually poured in.

Of course, not all pre-orders for the truck are guaranteed sales. Nevertheless, the 650,000 figure means that that many people are interested in the vehicle enough to reserve one, and each reservation requires a $100 deposit. Already, Tesla is earning money on the truck and if the copious pre-orders do turn into deliveries, the company will continue its trajectory of increased sales for every year since 2014.

https://video-lynxotic.akamaized.net/CybertruckConcept.mp4
CyberTruck Mars Concept

Cybertruck on Mars?

Elon Musk and Tesla have recently earned some negative press while delivering their latest Model-Y cars, which are similarly in very high demand. Perhaps connected to the unanticipatedly large number of orders, Model-Ys have been notorious for quality control problems. Pre-ordered cars often come with incorrect paint, faulty interiors, asymmetrical features, and other mistakes.

Luckily, the company is already correcting its mistakes, and the issues have not hindered Tesla fans from remaining enthusiastic about the Cybertruck. Musk wants to start shipping them early next year, introducing the first EV truck onto the road and optimistically shifting the car market for the planet’s benefit.


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Apple WatchOS 7 adds Hand-washing Detection to its health features

https://video-lynxotic.akamaized.net/Handwashing-watchOS-7.mp4
Excerpt from APPLE PRESENTATION VIDEO FOR watch0s 7 FROM WWDC 2020

The 20 second rule automated for your entertainment

With the new update, WatchOS 7, at the WWDC 2020 event, Apple announced a handful of significant updates to its product line. Many were unexpected and some where …yawn, but one in particular was, well, funny but not in a bad way. Apple Watch will do something that no other wearable device has yet to do, automatically detect hand-washing. 

Why is this important?  Well, hopefully most of us know that washing your hands can greatly help to  prevent the spread of germs and protect yourself from getting sick. On a daily we are touching multiple surfaces and while we are all still actively in a pandemic with COVID-19, practicing good hygiene is a major key to lowering your risk as well as to help prevent the spread of the coronavirus. 

Read More: Tons of Changes in Apple WatchOS 7: “Dance” in Re-named Fitness App at top of list

So even though it’s totally obvious we should wash our hands, particularly as we are reminded constantly in the media, it is more than an appropriate for us all to go back to the basics.  The Center for Disease Control and Prevention (CDC) recommends washing hands for least 20 seconds. The old trick of singing the “Happy Birthday” song twice is effective. But with the new watchOS 7 update, there will no longer be any guessing as to whether or not you’ve washed your hands for the recommended amount of time.

The Apple Watch will utilize motion sensors and on-device machine learning along with the microphone to automatically detect when you’re washing your hands. Once your watch detects you’re washing (hand motions coupled with sounds of running water and soap suds) – a 20-second timer will begin a countdown.  If you happen to stop earlier than the 20 second mark, you will be prompted by haptic feedback (vibrations) to tell you to continue washing. When a successful 20 second hand washing session has happened, your watch will give you a nice message of “Well Done”. Your Apple Watch will also be able to remind you to wash your hands when you get home. 

Read More: Apple brings increased 4k Quality, Gaming upgrades, Dolby Atmos, and more with tvOS 14

In case you missed it: here’s the breakdown courtesy of the CDC

Again, going back to the basics, here are five simple steps based on the Center for Disease Control and Prevention (CDC) recommendations to washing your hands the correct way:

  1. Wet hands with clean running water and apply soap.
  2. Lather hands by rubbing them together with soap – including the backs of your hand, between your fingers and under your nails. 
  3. Scrub your hands for at least 20 seconds. 
  4. Rinse your hands under clean running water.
  5. Dry your hands.

Being able to rely on your Apple Watch to ensure you are keeping your hands properly washed and having good hygiene is an added health bonus, that again, while during a pandemic – is not only good for staying healthy but can also protect those around you. Hopefully next year a feature like this one will not be necessary and we can return to more exciting uses for our bionic time piece.

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Apple Watch – 20 second timer countdown once handwashing is detected

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Apple brings increased 4k Quality, Gaming upgrades, Dolby Atmos, and more with tvOS 14

https://video-lynxotic.akamaized.net/AppleTVOS14.MOV
Apple Presentation Video for TVOS 14 from WWDC 2020

Hardware and Software Updates Combine as Apple Eco-System Expands…

Like most events to take place in 2020, Apple’s World Wide Developer’s Conference happened virtually this year. Between the dates of June 22 and June 26, the annual Apple occasion was carried out via a multitude of online presentations, as tech reporters, colleagues, and enthusiasts logged on from around the world to hear the latest and greatest in Apple’s developments.

Related: Apple TV+ Goes Big in Series Adaptation of Isaac Asimov’s “Foundation” Trilogy

One of Apple’s more exciting announcements was for the new Apple TV Operating System: tvOS 14. Compared to other Apple devices, Apple TVs are relatively young, debuting in 2007 alongside the original iPhone, but only really garnering traction over the past five years. Today, with iCloud and Smart Homes becoming ubiquitous, Apple TVs offer more utility than even before.

Still, the tvOS updates are rarely as exciting as the iOS or macOS updates for more common Apple devices. Nevertheless, tvOS 14 has some pretty neat offerings—enough to raise a few eyebrows at the virtual WWDC.

Firstly, tvOS 14 is expanding the 4k visual quality that has defined Apple TV’s fifth generation since 2017. In addition to watching regular programming in 4k, users can now experience YouTube videos and a wider breadth of AirPlay streaming in 4k as well. This is something that has not been possible with previous OSs.

https://www.apple.com/105/media/us/apple-tv-4k/2018/cb4271b6_0F8b_4c21_a567_73f8699d143c/animation/dolby/large.mp4
Apple TV 4K with a Dolby Atmos–compatible sound system Visualization: fully immersive three-dimensional audio that sends sound around and above you with pinpoint precision. 

Content Expansion including Gaming options

Moreover, the new OS will make Apple TVs more gamer-friendly than ever before. Not only will it offer greater options from the included Apple Arcade, but it will also make saving easier with the improved seamless ability to switch off between multiple users. This way, everyone can save and resumer their individual gameplay without interfering with other users’ progress. Furthermore, the OS will make AppleTVs compatible with the latest Xbox controllers: Xbox Elite Wireless Controller Series 2 and Xbox Adaptive Controllers.

Read More: Tons of Changes in Apple WatchOS 7: “Dance” in Re-named Fitness App at top of list

OS 14 also offers an upgraded Home app for people with Smart Homes. Now, users can access all of their connected HomeKit devices right from the big screen, including camera feeds.

See Apple TV 4k on Amazon

Contrary to the increased connectivity, tvOS 14 also brings novel audio-visual offerings that allow multiple separate experiences on the same screen. There is a new split screen option, letting users watch two things at once such as a workout routine with a sports game, the news with a video game, or the home monitor with a movie. Simultaneously, novel AirPods audio sharing technology will allow multiple people to listen with different AirPods at the same time. Meanwhile, the advanced Spatial Audio feature will provide surround-sound quality audio via the AirPods.

Evidently, there is a lot to get excited about with tvOS 14, as it will bring the television-watching experience to new heights. This is not even to mention the advances in Apple TV+— the Apple TV-exclusive streaming service that launched last fall. The new Operating System aside, Apple TV+ is offering a wide variety of renewed, rebooted, and original content in the coming months. This includes the acquisition of Tom Hanks’ war epic “Greyhound” and an in-house production series adaptation of Isaac Asimov’s sci-fi classic “Foundation.” The latter was just announced at the WWDC alongside tvOS 14.

The new OS is presently available only for an exclusive bunch in the development world, but it will run a public beta test in July and launch sometime in the fall.


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Tons of Changes in Apple WatchOS 7: “Dance” in Re-named Fitness App at top of list

https://www.apple.com/newsroom/videos/watchos-dance/WWDC_Newsroom-003-ProRes-cc-us-06222020_1280x720h.mp4
Videoclip: Apple WWDC Apple Watch Dance Presentation

Sneak Peek at OS7 Health and Fitness updates

At WWDC 2020, a first ever Apple virtual special event, the company officially announced the next update to the Apple Watch operating system called watchOS 7, which will have many new changes including custom personalization along with health and fitness features. The update is expected to be available to the public (for free of course) later this year, most likely around September, which is when the iPhone 12 is also anticipated to be released. The WatchOS 7 update has been confirmed to be functional on the Apple Watch versions 3, 4, and 5. Which means if you have the earlier versions like Apple Watch Series 1 or 2 you will not be able to retrieve the update.

One of the features includes big new upgrades to the Workout app which is one of Apple’s most popular and most used apps on the smartwatch, according to internal analytics, presumably. Running, swimming, rowing, cycling and more are some of the current commonly used workouts that can be tracked on the Apple Watch. Now, four completely new workouts will be available – Dance, Core Training, Functional Strength Training and Cool-down which will offer custom-built motion algorithms and heart rate sensors to best track your movements.

See Apple Watch deals on Amazon.

Dance is set to be added as a total body workout and will have the ability to track movements from a handful of the most popular dance styles that includes Hip Hop, Latin, Bollywood, and Cardio Dance (see video, above). Getting accurate tracking and credit for dancing previously proved challenging since dancing is not always repetitive and rarely has synchronized arm and leg movements like running and walking often do. With the newest update, Apple is using advanced censor fusion that will combine data from the heart rate sensor, accelerometer and gyroscope to get a better full body reading (movements in your arms and legs ) that will generate a more accurate ‘calories burned’ calculations for dance movements.

See Apple Watch deals on Amazon.

The OS7 will also track accurate calories for: Core Training, Functional Strength Training, & Cooldown. Core training where exercise is primarily focused on abs and back. Functional Strength Training is a workout type that helps you get stronger and move better for everyday activity. And Cool-down which can be added onto various workouts is when you want to continue with easy movements and stretches to bring heart rate and breathing back to normal.

Not bad. Sounds like very little new on paper, but if you use the workouts, like I do, these small changes represent more freedom to do what you want, and add a more natural feeling to your routine.

All your workouts can be tracked extensively with tons of precise data within the Activity App which is completely redesigned in the new update. The redesign has a new summary tab system to allows seamless switching between the Activity, Workouts, Awards and Trends views, all within one tab. The Activity App has also received a new moniker – and will be called simply: “Fitness”.

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Elon Musk’s Boring Company gets Ontario Airport project Green-light

High-Occupancy Autonomous Electric Vehicle (AEV) proposal Courtesy The Boring Company.

On June 3rd, 2020, the San Bernardino Country transportation (SBCTA) agency voted to move forward with a proposal for a high speed tunnel from Elon Musk’s Boring Company.  The tunnel would link Rancho Cucamonga with the Ontario International Airport.  If finalized, this would mark the third major accomplishment from the company.

Read More: Battery Day Bombshell

The Boring Company is currently in progress working on the tunnel to connect the Las Vegas Convention Center which has been slated to be operational by CES in January of 2021. The company also won the contract to build an express loop for Chicago’s O’Hare International Airport which is pending. 

The SBCTA Authority Board of Directors support and view the tunnel as a cheaper and faster alternative to the other above-ground rail projects. With the unanimous vote for the proposal, staff will begin to pursue the project deeper and postpone the $3 million study that was to be conducted for airport-rail connections. 

Curt Hagman, San Bernardino County Supervisor introduced introduced the idea after touring and taking a ride in the test tunnel at The Boring Co. facility in Hawthorne, California.

“It get us thinking in a new way.  This is something that can be done relatively quickly and inexpensively.”

Curt Hagman / San Bernardino County Supervisor

The proposal involves building a 2.8 mile tunnel that would take passengers in electric cars to and from the airport with speeds up to 127 miles per hour ranging from 90 seconds to 2 minutes to reach its destination.  The tunnel would be approximately 14 feet in diameter and 35 feet below ground.  The original plan called for customized Tesla cars, however according to Hagman, the company is set to develop electric vans in order to seat more people, up to 12 passengers and their luggage, which would increase the daily capacity of up to 1,200 people per day. 

SBCTA estimates the final cost of the project could range near $60 million with costs of upwards of $75 million which is significantly less expensive than the alternative light rail systems that were quoted in the range of $1-1.5 billion.  

Read More: SpaceX Starship Plans for The Moon, Mars and Beyond

The Ontario Airport Loop is expected to be complete in approximately 4 years which is again far faster than the 10 years quoted for the construction of light railing systems. The SBCTA Director of Transit and Rail, Carrie Schindler explained in a statement given to local news, “It is much more cost-effective. I do anticipate the need for outside funding but at a reduced level as compared to building surface projects.”


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New Tech and Business Stories: Bill Maher on Bezos, The Big 3’s Evil Empire and Tesla’s Big Breakthrough

Have you seen the monologue from Bill Maher on Amazon and Bezos? If not you better take a look. Can’t say if Bill is a barometer of the pulse of the public at large, but this time he seems to be spot-on. There could be a sea-change coming, even as we all reflect on the massive changes wrought this year, not only by the pandemic itself, but by the collateral damage and collateral advantage, in some cases, that came with it like a tsunami after an earthquake.

Perhaps change can be good. Tesla and Elon Musk are trying, at least, and the upcoming announcements regarding battery tech breakthroughs are like a ray of sustainable sunshine in a world of clouds and rain. Quibi appears to be struggling out of the gate (surprising no one!) but with billions in their war chest it’s likely too soon to count them out entirely. After you check out the Bill Maher video below, you might want a little deeper background on the landscape that led to Amazon’s insane dominance, so check out the extended, anonymously sourced reporting by our News Staff.

We are All Search Hostages until the Internet is Free of the Big Three:

Photo Collage / Lynxotic / Adobe Stock

Isn’t it funny that the so called bursting of the dot-com bubble in 2000 which resulted in a nearly 75% drop in the tech heavy NASDAQ index by March, 2000. Ultimately, among survivors and upstarts, the winner-takes-all saga led to no less than three trillion dollar companies. Click to see complete story.


Tesla and Elon Musk to Announce EV Breakthrough in June, details leaked to Reuters:

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Tesla has proven already that a well designed and engineered EV has many superior qualities compared to an equivalent ICE (internal combustion engine) vehicle. Teslas have shown that they can last up to one million miles with far less maintenance. Click to see complete story.


Is Jeff Bezos soon to be World’s First Trillionaire? No Chance in Hell. Here’s Why:

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A recent “study” has been cited by a gaggle of digital media outlets. Featuring headlines such as “Jeff Bezos Could Be the World’s First Trillionaire, and the Overwhelming Response Is ‘Thanks I Hate It’ (Vice.com) and“Jeff Bezos could become world’s first trillionaire, and many people aren’t happy about it” (USA Today) and trending on twitter via the hashtag #bezostrillionaire and #RIPCapitalism. Click here to see complete story.


Quibi Shifts Gears Following Rough Start :

Photo Collage / Quibi

Jeffrey Katzenberg and Meg Whitman launched Quibi on April 6th. The latest project from the two well-experienced entertainment moguls, Quibi is a streaming service designed for the smallest of screens— namely, smartphones and other mobile devices. The subscription based platform’s initiative is to provide short bursts of entertainment for people on the go, keeping content between seven and ten minutes long apiece. Click to see complete story.


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Top Tech Stories this Week from Facebook, Google, Elon Musk and Amazon

With half the world seemingly at the beach, and most of us focused on the right way to survive coming out of lock-down, you may have missed the incredibly active news coming out of the tech space. Not just space itself, but a variety of interesting looks toward the future, both in law and anti-trust issues and, yes, space itself both from the fantasy as well as reality perspective.

With the coronavirus pandemic implications for the economy and business at the forefront of looming threats, at least in terms of non-medical issues, the big tech giants; Amazon, Google and Facebook are all getting warnings that the government are a-coming with serious questions as to the behavior of the former, if not outright legal actions. And the people at large, in particular small business owners may not be far behind.


A Bully with a “Nice” Promise is Still just a Bully:

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Funny thing about promises made by politicians and owners of public companies. Although truth will eventually come out due to public access to accounting, these are often so far in the future that virtually anything can be promised today with no need for a specific plan or transparent numbers to back them up. Click to see complete story.


Elon Musk – Tom Cruise Space Film makes News out of Brilliant Redundancy:

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From “Star Trek” to “Star Wars,” “Interstellar” to “2001,” outer space has been the primary setting for a wide range of science fiction and action movies over the years. Still, never has a film actually been shot in the infinite frontier. Sure we have footage from the stars (even from the moon and Mars), but no feature film has been bold enough to actually construct a full-length narrative with principal photography occurring in space. Click to see complete story.


Read More: SpaceX Starship Plans for The Moon, Mars and Earth-to-Earth Transport


Facebook Acquires Giphy while Congress steps in with Antitrust Suspicions:

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On Friday, May 15th, Facebook announced that it will be buying Giphy— the world’s most popular GIF site on the internet, social media, and messaging services. Giphy is already an integrated part of iMessage, Tinder, Slack, and Twitter, and Facebook now owns it for a reported $400 million. Click to see complete story.


Google about to face Long Overdue Antitrust Charges from Department of Justice:

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It is safe to say that Google is a hegemonic force in the digital world. The site practically has a monopoly on internet searches and it holds nearly a third of the money tied up in online advertising. Because of the United States’ lax laws regarding cyber security, Google’s dominance has largely gone unchecked over the years. That is, until now. Click to see complete story.


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SpaceX Starship Plans for The Moon, Mars and Earth-to-Earth Transport

https://www.spacex.com/media/Website_TankerDock.mp4
video animation showing Video clip showing Starship tanker vehicle (essentially the Starship spacecraft minus the windows)

In a recent update to the SpaceX web site, Elon Musk and crew added some detail and updates to the plans for passenger and satellite cargo travel using its developing rocket tech. Naturally both SpaceX Starlink Satellite Launches and work for hire missions for NASA and others have been happening on a regular basis.

All of these and other projects also all serve to push the development of the systems for longer term projects, goals and plans.

https://www.spacex.com/media/mission_reusability.mp4
Video showing REUSABILITY – While most rockets are designed to burn up on reentry, SpaceX rockets can not only withstand reentry but can also successfully land back on Earth and refly again.

“You want to wake up in the morning and think the future is going to be great – and that’s what being a spacefaring civilization is all about. It’s about believing in the future and thinking that the future will be better than the past. And I can’t think of anything more exciting than going out there and being among the stars.”

— ELON MUSK, SPACEX

One that has a specific stated timeline is the Private Lunar Mission. First announced in the fall of 2018, Japanese fashion billionaire and art collector Yusaku Maezawa has purchased the fist ticket to orbit the moon on a SpaceX flight. The undisclosed price of the ticket will help fund the ongoing project to perfect the Starship and it’s rocket booster side-kick Super Heavy (formerly known as BFR) which, together, represent a reusable transportation system that SpaceX hopes will, one day soon, take passengers into orbit and on interplanetary missions.

Diagram / SpaceX

Those missions, starting with the week-long moon mission for Maezawa, will eventually include the first manned mission to Mars, with an inaugural flight currently projected to happen by 2024. An initial cargo only flight is penciled in for 2022.

https://www.spacex.com/media/WebsiteStarshipStack_Anim_Render_Desktop.mp4
video animation showing the Starship Features and Design

Challenges A-plenty for Decades

Elon and SpaceX are certainly aware of the challenges of these incredibly ambitious plans and accelerated timelines.

https://www.spacex.com/media/DragonTrunk_Animation_Render_Desktop.mp4
video animation: The Dragon spacecraft is capable of carrying up to 7 passengers to and from Earth orbit, and beyond. It is the only spacecraft currently flying that is capable of returning significant amounts of cargo to Earth, and will soon become the first private spacecraft to take humans to the space station.

The website details the plan for the potentially treacherous landing sequence once the Starship actually reaches Mars. This includes an entry into the Mars atmosphere, never before breached by a human, at 7.5 kilometers per second. These video simulations show the ideal plan for the Starship to conquer this task.

Earth to Earth Transportation System

The team of Starship and Super Heavy are also part of a planned Earth to Earth transportation system for long distance travel around the globe. With the advantages of leaving the earth’s atmosphere (for a short time based on the incredible speed of the system) where there is little to no friction and no weather or turbulence.

As can be seen in the table below, the average intercontinental commercial jet flight, such as London to Hong Kong, that currently takes 12 in-flight hours, would be reduced to 35 minutes. Basically this would mean that any distance on earth could be reached in an hour or less.

ROUTEDISTANCECOMMERCIAL AIRLINESTARSHIP
LOS ANGELES TO NEW YORK3,983km5 hours, 25 min25 min
BANGKOK TO DUBAI4,909km6 hours, 25 min27 min
TOKYO TO SINGAPORE5,350km7 hours, 10 min28 min
LONDON TO NEW YORK5,555km7 hours, 55 min29 min
NEW YORK TO PARIS5,849km7 hours, 20 min30 min
SYDNEY TO SINGAPORE6,288km8 hours, 20 min31 min
LOS ANGELES TO LONDON8,781km10 hours, 30 min32 min
LONDON TO HONG KONG9,648km11 hours, 50 min34 min

“Rocket-lag” vs. Jet-lag, that’s a topic for a whole other article.

With all these plans, in addition to the missions to and from the space station and trips to host various payloads, it begs the question, what was NASA doing during the years from 1972, when the last moon mission was completed, until SpaceX was first contracted to assist.

And with all the private space exploration companies vying for position and invested in by both public and private funding, will this push be sustained throughout the 2020s?

With the Global Climate Crisis looming and various governments and private behemoths showing little regard for cooperation or or philanthropic behavior, the outcome and timeline of off-earth projects seem almost certain to be impacted by terrestrial obstacles, virtually every step of the way.


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We are All Search Hostages until the Internet is Free of the Big Three: How they Block Your Life

Photo Collage / Lynxotic / Adobe Stock

This is a tiny snippet from an upcoming exposé of the inner workings of the nightmare produced by Facebook, Google and Amazon

Isn’t it funny that the so called bursting of the dot-com bubble in 2000 which resulted in a nearly 75% drop in the tech heavy NASDAQ index by March, 2000. Ultimately, among survivors and upstarts, the winner-takes-all saga led to no less than three trillion dollar companies.

If the internet is, or at lest was, a dead end for any company trying to profit, how could these few have profited so obscenely in such a short time?

Most of the answers to that question attempted for the last two decades have been blatant hero worship and “to the victors go the spoils” nonsense with hardly any media attention paid (at least until around 2016) to the deeper, and darker, story that explains this regrettable paradox.

While the truth, particularly when it comes to tech and the internet, is often maddeningly complex, hiding behind a veil of complexity is a standard technique for anyone wants to keep their billion dollar golden geese a secret, shell companies, offshore banking, derivatives and “CDOs” and the like all benefit from being opaque and complex.

And while the absolute details would take mountains of pages to explain, mainly to explain away all the contradictions, the base issues are at the same time, in many ways, insanely simple.

Fraud, Ponzi schemes, illegal monopolistic behavior, all the usual suspects are not only present but rampant and rancid like a planet sized pile of moldy cheese.

And those are the larger threads, the ones that fit into a framework of past anti-trust cases and prior greed fueled crime sprees.

The devil as they say, is always in the details. Here are a few, some general and others much more specific, that point to how we could have gotten to this absurd destination.

Google and the “hiding engine” from hell

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While it is lovely that Google “allows” us to find out Lucille Ball’s birthday with a single click – or the capital of Afghanistan just as easily, what if you are looking for something a little less obvious? What if the information you need is worth something? What if you need fair, honest advice or even wisdom?

You’re out of luck. Since the entire basis for this business to to charge you (or somebody, regardless) for information that is, in reality, publicly available (the internet is public after all and the information on it does not belong to google), the primary function of Google’s vaunted trillion dollar algorithm is to hide any information of value from you until they have extracted a price.

Since they are known as a “search engine” this is counterintuitive but it will make more sense as we delve into the other two “winners” of the dot-com era. Each of these three companies share this one thing in common. They are all build to exclude, hide and criminally manipulate essentially public information for the benefit of a private enterprise. k?

Facebook and the lure of “exclusive membership”

As has been well documented, to the extent of having been memorialized in a feature length hollywood film, the fast start in membership that Facebook achieved was based on two “triggers” related to exclusivity and “hiding” of information. The first was, during the initial launch at harvard and for a period of time at various other colleges and universities, a requirement for membership was “proof” that you were a student in the form of an “edu” suffixed email. This added popularity to the site as those joining felt they had not only potential access to others where they went to school, but also would not be associating with non-students, or in the extreme initial example, not socializing with non-harvard people.


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While this seems innocuous enough and a great marketing ploy, indeed it was heralded as genius by hundreds of sycophantic scribes, the next bit is where the system that exists to this day became an engine for corporate greed at the expense of virtually the entire world population.

Once you join Facebook, you are “allowed” to have contact only with “friends” that authorize you to do so. But the recommendations for “friending” those people, other than from your own laborious manual searching, are controlled by Facebooks algorithms.

This is a familiar tune. The real purpose of this structure was not to give you exclusivity or for you to benefit from the “wisdom” of the algorithm, but to block private and, in particular, business entities from coming in contact with you without first paying Facebook. In other words, using its log-in membership system and proprietary software labyrinth as a private, separate internet sphere, it was able to build the largest network of phantom tool booths the world has ever seen and now collects hundreds of billions simply because “the public” has opted-in and has no idea what an open alternative would look like or the damage that has been done by this harmless seeming “social platform”.

The real potential of networked human communications, a.k.a. the internet, is almost totally lost to history, with the surviving structure entirely based on the systems that these three giants have constructed with a view to nothing more than private, personal enrichment.

While this opinion may seem harsh, looking at the inner workings of the software and who financially benefits vs. who loses (a.k.a. everybody else) will, in time expose one of the greatest swindles ever perpetrated on the public, in this case the entire world population, or at least the population of internet users across the globe.

Amazon and the alleged layers of deceit and corruption beyond all imaginings

It is fairly common these days to hear criticism of Amazon and “worlds richest man” Bezos, which is understandable since the operation is so massive and, like any huge concern, likely to step on a few toes here and there, regardless.

Naturally there is also plenty of hero worship, particularly the insane love of “Bezonomics” and a cult of personality toward the founder and CEO for, well, stepping on the most faces of any human, other than perhaps Genghis Kahn.

Again, the real devil is in the details. It is easy to defend any criticism of the company by pointing out the “good” that it has done or continues to do and to create a “straw man” argument that the company should somehow get “credit” for those things and that they somehow offset any valid critique.

That is like saying someone who succeeded in getting elected president by bribing millions of voters should therefore be allowed to wage war or imprison anyone he likes since he has earned “credit” by doing right by those who were bribed.

There a little story, told to us by an anonymous source, who’s stories have all checked out before, that illustrates the system at work when you step onto the private property of Amazon’s web site.

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Again search is at the center of the story, as is the requirement to log in and agree to terms and conditions. This is tantamount to agreeing that you are leaving the public sphere and are agreeing to abide by the rules and be subject to the whims of the private entity on whose “sole property” you are now “standing” / shopping.

In that private world Amazon, and by extension Bezos, not only play god, they are god.

To illustrate this fact let’s say you have a 7 year-old child that loves a certain children’s character and you want to buy a book that has “pop-up” cut-outs to entertain and delight. And this exact item can be found via “search”.

Naturally, you type in the name of the book or character and perhaps add “pop-up”. What shows up in the “search” results is exactly what you are looking for. It’s the precise item and it looks exactly as you had hoped. Then you look at the price. $50. Hmmm that’s a little high you think. With a little further research you find out that the “MSRP” for this item, a.k.a. the list price is $30 which seems a bit odd.

You keep trying to search and click any link on the site that will lead you to the same item at a more reasonable price – but that is only available “used” and you will not purchase a used item for your child!

In the end you rationalize, it must be a very rare item to have such a high price, and since the Amazon search results “must be scientific” there are apparently no lower priced copies available. So you buy it.

This scenario was repeated hundreds if not thousands of times for this one product over a period of several months. And likely was repeated millions of times over a period of years across thousand, if not millions of items. So what?

The search is rigged, that’s what. How do I know? The person that related this story was the seller, in 2014, of over 1000 copies of the item at $50. He did not create this fraud, merely piggybacked on what Amazon itself had set up. Only they have control of the search results.

What’s the big deal you say, after all there were no cheaper units available so it is just “surge pricing”; supply and demand, right?

Wrong. There was, after all, another listing of the same item, expertly hidden by Amazon, where only a hacker or software expert could find it. On that listing, for those that Amazon chose not to swindle, was the exact same item for the standard, heavily discounted, price of $16 or nearly 50% off the list or MSRP. You see, the result is, regardless of who is selling the item, Amazon earns triple (triple the fees) when the price is higher, as in this example.

This is not an isolated “mistake”. Many who have experience working inside the Amazon system have seen literally thousands of similar examples all tied to this “malfunctioning” search engine.

What’s more a calculation of the possible financial benefits during the time in question amounted to nearly the entire reported net profit of the entire company. It was common knowledge that the company was reporting little or no net profit during many years, even as it remained a darling of stockholders.

And if any one would bring such a specific case to Amazon’s attention? Naturally they would blame the seller, software issues, the moon and the stars, anything but admit that they use every inch of their private real estate for one purpose and one purpose only, to maximize the amount of money that ends us in their accounts.

And many who are reading this still don’t get it. “Why not?” It’s capitalism after all! To the victor go the spoils! Hail Ceasar! Heil Hitler. It’s your internet. Not theirs.


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Battery Day Bombshell: Tesla and Elon Musk to Announce EV Breakthrough in June, details leaked to Reuters

https://www.tesla.com/sites/tesla/files/curatedmedia/hero.mp4

”Holy Grail” believed to be impossible before at least 2025 might now be on the way thanks to battery design improvements

Tesla has proven already that a well designed and engineered EV has many superior qualities compared to an equivalent ICE (internal combustion engine) vehicle. Teslas have shown that they can last up to one million miles with far less maintenance.

Read More: See all our Tesla Coverage

While doing that they also have other features; silence, speed and acceleration, an on board computer with eventual over-the-air upgrades to full self-driving capabilities. Although the cars themselves, with no internal combustion engine parts to replace and no oil change every five thousand miles, are already able to run for a million miles, the battery, which is currently very expensive to replace, can not, as yet, last that long. The current lifespan for a Tesla Model 3 battery is 300,000 to 500,000 miles.

https://www.tesla.com/sites/tesla/files/curatedmedia/accessories-hero-desktop.mp4

While the initial cost for EV batteries has gone down a lot – from $1100 per kilowatt hour in 2010 to $156 per kWh in 2019 which is 87% less. In spite of this amazing drop – the elusive cost parity with ICE vehicles has been said to only be achievable when batteries reach $100 per kWh, the so-called Holy Grail of EVs.

Based on information gathered by Reuters from “people familiar with the matter” that is all about to be a quest of the past with the reality of an $80 per kWh “million mile battery” already being developed.

Battery will be the product of a 3-way Joint Venture with contributors from Tesla, Contemporary Amperex Technology Ltd (China) and Jeff Dahn based at Dalhousie University in Halifax, Nova Scotia

The new low-cost long life battery will first be used for the Model 3 version manufactured for the Chinese market. The plan, according to sources that spoke anonymously to Reuters, is for an initial roll-out in China and later for the low cost Model 3 to be introduced into other markets, such as North America, for example.

The “million mile” moniker is an illustration of the long lasting life span of the battery design. Less obvious, however, are the potentially ground breaking application as a resource that can be used via Tesla Energy in energy storage products. With highly reliable battery packs lasting potentially up to three decades it will be possible for small for homeowners to have a backup source during outages, or a hybrid solution with solar panels combining with power from the grid as needed.

Battery stored solar generated energy can reduce costs or even be an income source when excess is sold back to public utilities. And, of course a complete off grid, solar and wind powered, fully sustainable system could be employed in large and small settings. A massive version of such a system is already in place at the Nevada gigafactory itself.

Read More: Books on EVs and Sustainable Energy

Power grid sized installations, such as a recent Hornsdale Power Reserve installation in Australia point toward the industrial solutions of the breakthrough technology.

These twin benefits of significant cost reduction and longer life, along with possible “re-purposing” for use in backs-up for the electric power grid are a combination that points toward a transformation of Tesla’s business model into that of a sustainable power company first and car company second.

Such a leap forward would put the company into the position of an energy provider such as PGE, with eventual added benefits to the planet once sustainable sources are ramped up.

As if all of this is not enough, the upcoming Starlink internet service, power via satellites being launched by Elon Musk’s “other” venture SpaceX, could provide internet connectivity at such an off-grid compound. Once these options are available, a highly functioning sustainable powered, globally connected living compound could be built virtually anywhere in the world.

The many features of such an independent energy and satellite communications option could create a truly decentralized dwelling system, further reducing survival and luxury costs.

Challenges remain yet the upcoming announcement nevertheless changes the outlook considerably

This highly ambitious project and these blockbuster potentials require many desperate elements to come together for this dream to be realized. One is the new, groundbreaking battery design which is the bombshell news being hinted at by Reuter’s unnamed sources.

Based on low-cobalt and cobalt-free battery chemistries, and the use of chemical additives, materials and coatings, the new design is projected to enable batteries to store more energy for longer periods, sources said. Additionally, nano-engineered materials are said to be a contributing factor in creating more bruise resistant and less damage prone due to rapid charging stresses. These improvements are said to make the “million mile” claim for the replacement cycle a reality.

Read More: Elon Musk and Tesla vs. The World

Ramping up battery production methods will be necessary, both for reducing the costs via economies of scale and to keep up with the virtually unlimited demand for a Tesla EV with a million mile lifespan before the cost of battery replacement at a price point on par with or even below current ICE vehicles.


https://www.tesla.com/ns_videos/roadster_videos/roadster-loop-imperial.mp4?20180329

According to “hints” leaked by Musk in April, this will be achieved through new truly massive, highly automated “terafactories”. Based on the “gigafactory” concept which already has three in operation, in Nevada, New York State and Shanghai, China, with a fourth in Berlin, Germany, being built, the new battery manufacturing locations are planned to be thirty times larger than the current gigafactory in Nevada, which, at completion, was the largest factory ever built by square footage and second by volume.


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Facebook Acquires Giphy while Congress steps in with Antitrust Suspicions

A long, slow, converging consensus is coming to expose Facebook, Amazon and Google

On Friday, May 15th, Facebook announced that it will be buying Giphy— the world’s most popular GIF site on the internet, social media, and messaging services. Giphy is already an integrated part of iMessage, Tinder, Slack, and Twitter, and Facebook now owns it for a reported $400 million.

Acquiring a GIF-generating site seems inconspicuous enough for Facebook, the social media conglomerate that already owns Instagram, WhatsApp, Oculus VR, and many other subsidiaries. Nevertheless, the purchase raised some red flags in Washington, especially for Democrats like Senators Elizabeth Warren (MA) and Senator Amy Kolchubar (MN) as well as Representatives Alexandria Ocasio-Cortez (NY) and David Cicilline (RI), all of whom have been critical of major corporate mergers throughout the coronavirus pandemic.

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Because of COVID-19, many small businesses are facing immense hardships. They are in a vulnerable state, desperate for money and far more likely to sell out. By contrast, major corporations not only have the funds to stay afloat, but also the continued stability to take advantage of the smaller, more jeopardized companies. Senator Warren and Rep. Ocasio-Cortez have thus proposed the “Pandemic Anti-Monopoly Act” to halt all big-business mergers until the situation gets better for their small business counterparts.

Hence, Facebook’s purchase of Giphy comes at a dubious time. Giphy is no small time company, but Facebook’s ownership of it could still lead to increased exploitation down the road. Because the site is integrated into so many different apps and services already, it will provide Facebook with covert entrance’s into all of those platforms’ data.

As brought to the foreground in 2016’s Cambridge Analytica scandal, Facebook keeps an overabundance of data on each of its users. The site tracks and analogs everything we do, and that information does not remain confidential. Facebook sells it to other services, businesses, or even political assets, usually (but not always) for the sake of marketing.

With WhatsApp and Instagram already in house Giphy appears to be a bridge too far

With Giphy under the site’s control, Facebook’s data-mining efforts will overreach even farther. It will be able to access information from our Tweets, iMessages, Tinder matches, and even business correspondences via Slack. Evidently, the purchase entails a whole lot more than just the newfound ability to insert GIFs directly into our statuses.

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The politicians against business mergers during the pandemic are by-and-large the same people who have been fighting Facebook for the past few years, demanding heightened security and increased regulations for big-tech across the board. Right now, the Department of Justice is planning antitrust charges for Google and many attorney generals are investigating Amazon for their monopolistic control over the market. If these cases prove successful, we might finally see some legislation passed to keep the long-unrestricted tech moguls in check.

Facebook CEO Mark Zuckerberg has not yet commented directly on the Giphy acquisition, nor has he provided a public response to the “Pandemic Anti-Monopoly Act” proposition. In typical Facebook fashion, all the website has really done to help in these trying times is create a new “hug” reaction icon. It’s a nice addition, but hardly makes up for the company’s clear manipulation of the present circumstances.

If there is one shred of good news amidst the purchase so far, it is that Giphy will thankfully not be removing their library of embarrassing Mark Zuckerberg GIFs. Moreover, we can also take solace in the fact that there are many more GIF-worthy Zuck moments to come.


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Google about to face Long Overdue Antitrust Charges from Department of Justice

Photo Collage / Lynxotic / Adobe Stock

Europe Leads the Way and U.S. Justice About to Arrive

It is safe to say that Google is a hegemonic force in the digital world. The site practically has a monopoly on internet searches and it holds nearly a third of the money tied up in online advertising. Because of the United States’ lax laws regarding cyber security, Google’s dominance has largely gone unchecked over the years. That is, until now.

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According to the New York Times, the U.S. Justice Department is currently planning to hit Google with a long overdue antitrust suit. The Department hopes to get the charges out by the beginning of the summer, and although details are still under wraps, it’s likely that they will aim to hold Google and parent company Alphabet Inc. accountable for its monopolistic control of the internet.

Of course, Google does not actually “own” the internet—nobody does. Nevertheless, Google has sliced itself a disproportionately large piece of the pie. In its nebulous origins, the worldwide web was hardly created with intentions, but it started out as a place of anonymity and level playing-fields for all users. Unfortunately, in the age of ubiquitous social media, online anonymity is a thing of the past, and technological juggernauts like Google have severely skewed that long lost level playing-field ideal.

Now, more than ever, big tech must be held to account

Not only does Google’s tyranny stray from the internet’s egalitarian genesis, but it also strays from the rule of law. 1890’s Sherman Antitrust Act banned monopolies in the United States as well as trusts that hurt trade. The federal government enforced the act in 1948 to break up Hollywood’s overbearing studio system in U.S. v Paramount. It recently made an appearance in the 1990s, when the Justice Department sued Microsoft, leading to a 2001 settlement with the company.

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Government entities have tried to get Google on antitrust operations before. In 2013, the Federal Trade Commission investigated the website for antitrust violations, but dropped the case after nineteen months. Quite frankly, Google possesses near-untouchable power, and as aforementioned, our federal laws regarding the internet are quite loose. Thus, even though Google clearly holds too much influence for any one company, it remains a difficult beast to pin down.

If the Justice Department does manage to win against Google this time around, it could be the start of a much needed crackdown on algorithmic dictatorship. Not just Google, but Amazon, Twitter, Facebook, and Apple have all faced criticism for their exploitation of user data and capitalism. Many believe that it is time for these companies’ unregulated dogmas to end.

Accountability is key, even for seemingly nonthreatening businesses that exist in the digital ether. The Justice Department expects that attorney generals from many states will join the them in this crackdown on Google, paving the way for a more technologically equitable future.


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Is Jeff Bezos soon to be World’s First Trillionaire? No Chance in Hell. Here’s Why

Above: Photo Collage / Lynxotic / Adobe Stock

Based on a 5 year extrapolation of the past into the future. Nope.

A recent “study” has been cited by a gaggle of digital media outlets. Featuring headlines such as “Jeff Bezos Could Be the World’s First Trillionaire, and the Overwhelming Response Is ‘Thanks I Hate It’ (Vice.com) and“Jeff Bezos could become world’s first trillionaire, and many people aren’t happy about it” (USA Today) and trending on twitter via the hashtag #bezostrillionaire and #RIPCapitalism.

The source of this nonsense projection appears to be a web site called “comparisun”, who are likely getting a lot of traffic from this, so congratulations.

Naturally, $150 billion of basically ill-gotten gains (more on that below) is enough to engender plenty of outrage, as it well should. The joke in this case is that this man’s net worth is almost as likely to be near zero in 5 years as to be a trillion dollars.

Read more: A Bully with a “Nice” Promise is Still just a Bully

Why’s that you ask? The answers are endless and all true, but here are a random few. Jeff Bezos wealth is mainly based on Amazon’s share price. That is likely to continue to be the case. That price is currently at all time highs due to many factors but one factor that will not likely continue is the buying that “investors” are engaging in based on the idea the our future economy will consist of Amazon, Netflix and some medical companies that will profit off the coronavirus pandemic.

Hmmm. How’s that likely to work out? Netflix has around 6,700 employees and are unlikely to hire the 20 million that just lost their jobs. Amazon has nearly a million workers but the vast majority are in terrible low paid jobs without bathroom breaks (allegedly).

Does that sound like an economy where stocks, even Amazon’s are likely to rise in price for 5 years straight? Nope. No jobs, no income, no prime .

The reality of the inner workings of his empire will one day be known. Midas touch terminated.

Digging deeper into the business model of the predatory monster from Seattle, there are also some difficult issues that will have to be faced. For example, it is a little known fact that nearly 60% of the income generated by the eCommerce site is based on fees charged to “marketplace sellers”. These sellers are so efficiently exploited that they are known to “source” new products from dumpsters in order to earn enough (after fees) to eat. To supplement what they eat out of those dumpsters, apparently. Don’t just read our article on this, try the Wall Street Journal article titled: “You Might Be Buying Trash on Amazon—Literally”.

And after the pleasure of that kind of “partnership” they are rewarded with zero job security and will be blamed for any and every problem, regardless if it is a small issue with a customer (all refunds and return postage are charged directly to the seller and is triggered at will by the host) or a P.R. problem (marketplace sellers are perfect scapegoats and weeding out the “bad apples” is the perfect cover, driving scrutiny away from the real issues).

The hatred for this system and the virtual impossibility to prosper has been growing steadily for years (ask Nike, Birkenstock or thousands of small companies driven out of business on a whim or tiny infraction by the behemoth) and will only grow. And then there’s the Gov. Both democrats and republicans have major issues with Bezos and his one man circus. Antitrust investigations are ongoing and not only in the US.

Read more: Dark Towers tells Deutsche Bank Story of Trump, post Bankruptcy yet Swimming in Loans

There are so many land mines waiting in the road ahead that that stock price has virtually no chance of rising, regardless of how many more competitors of the “grim reaper” are six feet under. Ironically, it is the lack of real competition, online or at the now soon-to-be-extinct shopping mall, that will focus even more of us on why this show needs to end, and soon, not expand at the obscene rate of the previous 5 years.

In a future dreamworld Bezos could have a trillion. In a better world he would be the one unemployed.


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Disney is Releasing an Avalanche of Star Wars Content on May 4th to Disney+

Photo / Disney

Moving up the major release of “Rise” a full 2 months

Break out the lightsabers and pour yourself a tall glass of blue mile, because Monday is May the 4th (be with you), a global holiday celebrating everything Star Wars. Disney is getting in on the action by bumping up the home release of “Star Wars: The Rise Of Skywalker” on Disney+. Releasing the ninth and final film in the Skywalker saga now comes a whopping two months earlier than its originally scheduled debut for the streaming site— a sure treat for cooped up moviegoers itching to binge more content during the quarantine.

The Star Wars fun does not stop there, though. Disney+ is also airing the final episode of “The Clone Wars” on the 4th. The acclaimed and beloved animated series has been off the air since 2014, but Disney decided to make a final season for their streaming site in 2020. Episodes have come out stagnantly since February 21st, and the conclusion arrives appropriately on May the 4th, putting Star Wars fans of the edges of their seats.

As if all that wasn’t enough, Disney+ still has one more surprise up its sleeve for the global Star Wars day. On the 4th, the site is also releasing a making-of documentary on “The Mandalorian,” the first live action Star Wars series that met immense praise at the end of 2019. “The Mandalorian” wrapped its first season in December and has already been renewed for a second and third season. It met record-breaking viewership figures and was a huge draw for Disney+ subscribers upon the service’s launch last November. Given that “The Mandalorian” sports some of the best writers, directors, and VFX people in the television game (not to mentioned executive producer John Favreau), the making-of story is bound to spark intrigue from Star Wars fans and general cinephiles alike.

Photo / Disney

Making the most of this springtime celebration of the saga to boost Disney+ awareness

Clearly, Disney is doing its best to make May the 4th a special occasion. This is the first May 4th that Disney+ has been in existence for, and it also falls at a time when audiences are stuck at home with nothing but streaming services to keep them entertained. This would not be the first time that Disney+ pleasantly surprised fans during the quarantine, though, as the site also expedited releases of “Frozen II” and Pixar’s “Onward” in light of the pandemic.

Moreover, the holiday arrives at a potentially uplifting time, as movie theaters are slowly opening up again. Perhaps a few theaters in the newly reopened Texas and Georgia will be able to host some May 4th Star Wars celebrations on the big screen.

While there are currently no new Star Wars theatrical releases on the horizon, 2020 remains an active year for the franchise. Not only is “The Mandalorian” season 2 scheduled for release in October, but the creative minds at Disney and Lucasfilm are currently working on a Ewan McGregor-starring Obi-Wan series for Disney+ as well as an enigmatic multi-media project titled “The High Republic” which launches in August. Meanwhile, the long awaited Cassian Andor series remains in development as well as an additional Star Wars show helmed by “Russian Doll” co-creator Leslye Headland.

Not only is “The Mandalorian” season 2 scheduled for release in October, but the creative minds at Disney and Lucasfilm are currently working on a Ewan McGregor-starring Obi-Wan series for Disney+

Disney’s parks—and therefore Galaxy’s Edge and Rise of the Resistance rides—sadly remain closed right now. Nevertheless, the House-of-Mouse is offering a lot for May the 4th 2020. Fans will surely have more than enough to get them through the day, lost and relishing in the plethora of new and familiar stories from a long time ago in a galaxy far, far away.

Photo / Disney

May the Force be with us all!

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Will Movie Theaters Disappear? Summer Blockbusters face Coronavirus Fears and Straight to VOD Competition

Photo / Adobe Stock

Universal Studios and AMC theater chain at war over a potential straight to video future.

Throughout the history of the movie theater business, it has often survived desperate times, successfully adapting and staying in business during the Great Depression, two World Wars, the rise of television as competition, and, so far, even the recent streaming boom. Amidst the COVID-19 pandemic, however, the entertainment industry has likely met its match, and the exhibition sector is getting hit the hardest.

For the first time since the 1918 pandemic, when theaters in San Francisco alone lost $400,000 per week while closed in what we now call a “lock-down”, theaters across the globe are being forced to barricade their doors. Adhering to social distancing precautions, government officials and theater owners alike are barring the possibility of people gathering in close proximity at the cinema.

Clearly, averting these gatherings is the responsible thing to do during the coronavirus outbreak, but several weeks into the lockdown, many theater workers were struggling to make ends meet. Now, exhibitors are even losing the cooperation of studios.

Currently quarantines are being gradually phased out, with social distancing procedures being used for “non-essential” retail, restaurants and in some cases movie theaters in the first wave of relaxation. Next would be Schools, parks and other public gatherings. Later, in a third phase, concerts and sporting events would be sanctioned, assuming that there is no second wave of cases to cause a reversal back to strict lock-down quarantines again. That is, at this point a big “if” as some states are already should surges in the number of new cases.

Just as restaurants could face financial hardship if they must maintain 50% or even 30% capacity to adhere to social distancing guidelines, a half-empty theater is an anathema in the movie business and could kill off theatrical releases altogether if required for years.

Part of the reason why theater chains have been able to persevere for so long is because major Hollywood studios see the continuing economic value of putting a movie exclusively on the big screen for at least a few weeks. The theatergoing experience allows studios to profit off of ticket sales before making their products available on the far more modestly priced home video markets. At least, this is how the process has conventionally taken place.

If congregating for any reason is too dangerous it could render Hollywood theatrical releases virtually extinct

Now, with so many theaters closed, it makes almost no sense for movies to even attempt theatrical releases during the pandemic. For a few titles (mostly the flashiest blockbuster-style movies like “Wonder Woman 1984,” “Fast 9,” or “Black Widow”) studios have pushed back release dates, knowing that they will eventually turn a profit at the box office despite delays. However, for some more modestly budgeted movies, production companies have contemplated (and in some cases executed) forgoing theatrical runs altogether and releasing the movies straight to video on-demand.

Bypassing theatrical runs has obviously been a possibility for decades, and the perspective has gained significant momentum in the past few years as direct-to-streaming titles have gained legitimacy. If the practice became widespread, however, this would be a nightmare for the theater industry. Because the pandemic is likely to prevent public gatherings for months or even longer, the shift towards this business model is rapidly becoming unavoidable.

Most notably, Universal Studios recently released “Trolls: World Tour” in theaters and on-demand at the same time. To the shock of theater owners everywhere, the film has reportedly made over $50 million on-demand, perhaps exceeding box office expectations and proving that a movie can make huge profits while eschewing the box office and going straight to this direct-to-home-video model.

Universal’s choice to take this unconventional path with “Trolls” led to the studio butting heads with AMC Theaters. AMC President Adam Aron penned a scathing open letter to Universal’s Chairman, claiming, in a threat that sounds like a bluff, that the chain would never play another Universal movie in any of its theaters. That’s a bold claim considering that Universal releases all DreamWorks, “Fast & Furious,” and “Jurassic Park” titles, all of which would bring in major numbers for AMC.

Worst case scenario, however, AMC won’t even need to worry about this, for Universal amongst other studios will see the success of the direct-to-home-video model and replicate it, significantly decreasing, perhaps even nullifying theaters’ essentialness in the release process.

Other movies that were already out when theaters started closing such as Universal’s “The Invisible Man,” Warner Brother’s “Birds Of Prey,” and Pixar’s “Onward” were expedited to on-demand. They are all now on Amazon’s Prime Cinema platform, available for rent at the theater-ticket-like-price of $19.99. The cost is definitely higher than a standard rental, but when watching with the whole family, it is cheaper to view these movies at home than each individual paying for a separate movie theater ticket.

That is, if people could even choose go to the theaters when they wanted to take the risk.

The world is changing fast and it is unlikely if things will ever go back to “normal”

Despite the success of Prime Cinema rentals and “Trolls: World Tour” on-demand, studios cannot ignore the desperation and unique extremes of the times. People are in a vacuum and home entertainment is the only kind of entertainment available to them. If consumers had the option of going to the movies, perhaps the home-video model would not prove as successful.

Essentially, the entertainment industry is undergoing a massive non-consensual experiment, but the variables are erratic and irreplicable. There is no telling how these movies might’ve done at the box office if the box office still existed.

When theaters open up their doors again, studios might realize that people still appreciate going to the cinema and that continuing theatrical releases as usual is the only financially sensible option. Of course the level of fear that people will still feel, even after governments sound the “all clear”, is also an unknown.

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AMC and Cinemark both hope to have their doors open by mid-June or July. Meanwhile, the states of Georgia and Texas will be amongst the first states to allow theaters to continue business. Returning to normalcy will not be simple, though. Just because state governments allow theaters to reopen does not mean that they have to. Plus, many theaters will probably want to take precautions with their crowds, allowing a limited number of people in at a time. The movies themselves will also probably be in limited supply, as it wouldn’t make sense for a movie to get a theatrical release if theaters are only open in a couple states.

If theaters were open today, we would currently be entering a huge summer blockbuster season with “Wonder Woman 1984,” “Fast 9,” and “Black Widow” leading the charge alongside Disney’s “Mulan,” Pixar’s “Soul,” and Warner Brothers’ Christopher Nolan directed “Tenant.” Likewise, we’d be seeing a whole lot of indie content pushed up through the festivals such as South by Southwest and Cannes— the former getting cancelled back in March and the latter pending cancellation.

God forbid the need for precautionary measures is still as extreme through the end of the year, but if the entertainment industry in still in the same situation come winter, then the closures, cancellations, and postponements will collide with the Awards Season. Already the Academy of Motion Pictures Arts & Sciences has stated that a theatrical run is no longer a requirement for Oscar nominees, breaking down a barrier that has been a point of contention over the past few years. As of right now, it is unclear if this waived rule will remain in perpetuity after its adoption during this highly abnormal year.

Regardless, those who own and work in movie theaters remain on the edges of their collective seats. While nobody in the entertainment industry is currently in an ideal situation, the theaters are clearly the most vulnerable; and that threatens the survival of the most hallowed of hollywood traditions.

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Wildly Optimistic Assumptions for a Post-Pandemic Future: Sci-Fi Doomsday or Utopian Dream?

https://movietrailers.apple.com/movies/wb/real-player-one/ready-player-one-trailer-4_h1080p.mov
Original teaser trailer for “Ready Player One” – Warner Brothers

Plenty of reasons for Pessimism but Huge Sudden Changes are where we’ll find the greatest Opportunities

The film clip above, featuring the Steven Spielberg directed film based on the sci-fi book by Ernest Clines, is built on a fairly familiar and, lately, believable premise. In the year 2045 (or sooner from the looks of things) all our human foibles and follies have devastated the world landscape, both physically and economically. Global warming has taken a toll and disasters we now know so well, such as pandemic outbreaks and economic catastrophes, are recent history and shape the reality at hand.

The story takes place in the world of young virtual reality explorers. And from there the plot is a pretty standard fantasy exploration of the potentials and drama that this backdrop produces.

This and other dystopian works of fiction are suddenly ringing true in a new way, and on different levels, since the world has been on lock-down as we battle the novel coronavirus. There is a feeling of a world on the verge of collapse, with an unknown and very uncertain future, and talk of an economic malaise with almost no historical precedent about to unfold, if you accept worst case scenarios.

Yet, using wild flights of imagination and optimism there are hidden bright spots and silver linings that might arise, not accounted for in this film or other works of dystopian art.

“Ready Player One” promo still image / Warner Bros.

An Idea so Big and Radical it is Hard to Wrap our Heads Around it no matter how hard we try

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What if the twin terrors of the covid-19 Pandemic and the possible economic collapse that may follow are actually a kind of gift to the world and humanity? What if this is the mother of all opportunities, like some wildly fantastic movie plot, where the wake up call from the cosmos comes at exactly the perfect moment to, well, wake us all up?

It’s easy to forget that, before we all became consumed in pandemic survival mode, there were already enormous changes and challenges afoot, a they were not small potatoes.

Global warming and climate related disasters were beginning to take center stage in political and social thought. Greta Thunberg was Time’s Person of the Year, and, for the first time, climate deniers (generally paid shills for the oil industry) were no longer being taken seriously.

All that now seems like a distant memory, but what has changed? A lot and also nothing. The threat of global warming and the urgency to stop carbon emissions and begin a transition to sustainable energy is no less pressing, regardless of our current preoccupation with stopping the pandemic.

Skys around the world have turned blue and clear while traffic is a fraction of the previous norm

Though many have warned the pollution and carbon burning will resume with a vengeance, once the quarantines are lifted, there is nevertheless a psychological effect of seeing and experiencing the beauty of clean air and reduced traffic that is fascinating. Eerily similar to scenes in the film 12 Monkeys, wild animals roam freely in urban centers.

Like a good omen or an invitation to positive change, the idea that nature can bounce back so quickly could be seen as a clarion call to change. Of course, a year from now we could see a world where fossil fuels are even more entrenched, due to economic desperation, where societies take great strides backwards in the ability to communicate and all the problems from the past and present accelerate into a final snowball bound for hell.

But what if something else happens?

What if the drastic measures, like the world wide lock-downs, and the economic stimulus actions attempting to stave off the potential economic catastrophe, indicate the potential for entire nations and even the entire world to work together in times of great need?

Virtual and Enhanced Communication as Tool for Crisis Adaptation

One of the interesting and unforgettable earmarks of the current crisis lifestyle is the switch in our lives from “real” lives to internet lives and virtual meetings and events. TV shows are staging networked broadcasts using FaceTime and Zoom, with the various actors and talking heads streaming from their private quarantine stations. We communicate with each other privately using the same technologies and non-contact methods.

What if this foreshadows a revolutionary change in how we use technology to improve our lives, accelerate communication, increase productivity and prevent the future from being an ecological disaster of biblical proportions?

What if all of us learning to adapt to a life with less unnecessary travel, while at the same time studying and inventing solutions for those problems is exactly what we need to be doing? What if we all need to collaborate on ways to stop the spread of disease, certainly, but also need to find ways to seamlessly transition to solving the bigger underlying pre-existing issues in order to save ourselves and our planet?

What if we were all forced to stay inside and use our computers to communicate. And what if we were forced to learn new “jobs” and ways to survive financially? And what if we could engage people around the world to work from home solving the real problems facing humanity, instead of flying and driving around, burning carbon, chasing the latest greed-driven suicide gold rush?

Ideas like universal basic income will not be optional when 50% of the world is unemployed. But if the income generated by the robots and the energy produced by solar, wind and other clean, sustainable energy sources are available and not in the hands of corrupt politicians, Bezos and Zuckerberg, and the fossil fuel companies, then why not?

These kinds of “radical” solutions will have all sorts of political and greed-driven opposition, of that you can be sure. But, as with the coronavirus, when faced with an insurmountable obstacle, like a rapidly spreading deadly virus that does not spare victims just because they have money or power, things change fast. Really fast.

I have always said, climate change deniers will stop trying to convince people it’s a hoax once Miami and New York are underwater. In a different way, we are already there. What we are living through is like a test run and a wake up call that can help us to prepare for the real and necessary changes to come.

Having the Future Thrust Upon you is not as bad If you Look Forward to Change

So why not make the most of it? Many people are. Reading books, particularly serious books for learning new ideas and thinking outside the box, are having an online sales boom. People are using the time and freedom to set their own schedule and goals, and considering career paths and constructive engagement in ways they might have never otherwise even considered.

In this scene from the original “Matrix” film the writers
sub-consciously show us the horrors of the future
– but instead what they show is a symbolic representation
of the present and the past. Humans are imprisoned
for life in “farms” and live only to produce energy
– the food fed to babies locked in pods
is a sticky black goop said to be the liquified remains
of the dead, but is, clearly just a very familiar substance
already enslaving us all: crude oil.

Perhaps, looking back from a better future made possible by this pandemic, we can see a reality where the greatest obstacles to change were the addiction to failed behaviors, failed infrastructures and suicidal greed that was considered “normal” in a dying world. If a larger force makes those things impossible or less viable then it should be welcomed with open arms.

There is an existing world infrastructure based on fossil fuels and greed that has been artificially propped up by political and economic forces for far too long. Now that entire system is collapsing on itself. The coronavirus is just a pin prick to the bubble of stupidity and greed that has been there all along.

Those of us that can see and imagine a future, not built around and based on that failed system, will have the opportunity to use our computers and virtual communication systems, primitive as they are at this stage, to communicate with one another and discuss ways to find a new beginning. That new beginning is already starting with blue skys and clean air across the world. Leaders not motivated by greed and yet wielding power like Elon Musk are putting enormous energy into solving the carbon burning dilemma and replacing it as quickly as possible with sustainable energy.

The economic upheaval to come must be seen as an opportunity to replace the old structures with new and better solutions. The recent extreme acts of the government show at least a willingness to try things never before attempted. Many will not work. Meanwhile, enormous, radical change is no longer a science fiction dream but an unavoidable reality.

Let’s embrace the dream and face the future with the wildly optimistic idea that changes for the future do not have to be dystopian. They can be Utopian. Why should we settle for anything less?

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Read more: World Reading Marathon Underway- Streaming and Binge-watching still huge but Books are Next

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Scorsese’s Next Big-Budget Project Starring DiCaprio and De Niro: “Killers of the Flower Moon” looking at Apple and Netflix

Streaming Power on the Rise in Production Finance

Last November, legendary filmmaker Martin Scorsese made his debut into the world of streaming with “The Irishman.” After ViacomCBS deemed the project too costly, Paramount withdrew support from the movie and Netflix picked it up, willing to give Scorsese the creative freedom (and $159 million budget) he needed to see his vision come alive.

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Killers of the Flower Moon” 
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Now, it looks as if that recent history already about to repeat itself. Scorsese’s next big project, titled “Killers Of The Flower Moon,” has been in development under Paramount since early 2019. However, its budget has been perpetually increasing, now requiring an estimated $200 million. This is a tall price for any studio to pay for a film, but ViacomCBS in particular is already in a precarious financial situation as it struggles to keep up with conglomerate competitors like Disney, WarnerMedia, and Universal.

Furthermore, Paramount (like all other studios) is currently dealing with the COVID-19 setbacks and economic crashes. Now is not a safe time for anyone to take extravagant risks in the entertainment industry, and a $200 million Scorsese project is far from a conservative investment.

While Paramount has not officially detached itself from the film yet, Scorsese has already started eyeing other production companies, most notably his old pals at Netflix and some new faces at Apple. Last year’s “The Irishman” was one of Netflix’s biggest selling points, especially as the streaming wars started taking off in mid-November. The film set a new standard for Netflix as a company that supports creative and prestigious filmmakers. During awards season, “The Irishman” earned the streaming site an unprecedented 10 Oscar nominations. Sadly, it took home none.

Apple is the New Kid on the Block but with Very Deep Pockets

Apple, on the other hand, would be new territory for Scorsese. The tech company’s new streaming site, Apple TV+, launched just last November, and has focused more on creating quality television series than films. However, the platform recently released its first original movie—“The Banker” starring Samuel L. Jackson—and is allegedly spending big money on a Will Farrel-Ryan Reynolds musical adaptation of “A Christmas Carol” for an upcoming holiday season. Adding the new Scorsese project to the platform’s budding filmography would likely benefit Apple’s rising studio image.

Scorsese reportedly talked with executives at Universal and MGM as well, so there remains a possibility that the film will not end up on a streaming site at all.

Of course, whatever studio or website “Killers Of The Flower Moon” ends up on, the adopting company will have to go through ViacomCBS first. Paramount is not required to sell the film, and it will definitely want compensation for all of the money it has already invested. The way things are going, though, selling will probably be in Paramount’s best interest, for the film is becoming far too expensive to hold on to.

In addition to Paramount, a smaller, independent company called Imperative Entertainment is also attached to the film. Unlike Paramount, though, Imperative will likely continue its attachment, for it bares far less of the financial burden.

“Killers Of The Flower Moon” is meant to come out sometime next year, but with the coronavirus affecting schedules across the board as well as the current studio mix-ups, it very well might take longer to finish.

Book Origin is Intriguing as a Backdrop to a A-List Team Effort

The film is an adaptation of the 2017 book, “Killers of the Flower Moon: The Osage Murders and the Birth of the FBI,” by bestselling author David Grann. The book follows the federal investigation into the murders of Osage County Native Americans in 1920s Oklahoma. It’s a slow burning true story that will lend itself well to Scorsese’s hardboiled, historical take on narrative film.

Scorsese veterans Leonardo DiCaprio and Robert De Niro are meant to star in the movie. Di Niro starred in last year’s “The Irishman” and has appeared in nine Scorsese features since they first collaborated in 1973’s “Mean Streets.” The much younger DiCaprio last worked with Scorsese in 2013’s “The Wolf Of Wall Street” and has done a total of five movies with the auteur since 2002’s “Gangs Of New York.” He is also expected to star in a Theodore Roosevelt biopic, which Scorsese has been developing and hopes to start directing after finishing “Killers of the Flower Moon.”

This project will be the twenty-sixth feature in Martin Scorsese illustrious directorial career, which has lasted over half a century now. Leonardo DiCaprio and Robert De Niro are two of his most loyal collaborators, and their creative relationships with the director have been quite fruitful from artistic and financial perspectives. Both actors are Oscar winning leads, yet “Killers Of The Flower Moon” will be the first time they share the screen in a feature since 1996’s “Marvin’s Room.”

Regardless of where it ends up studio-wise, “Killers Of The Flower Moon” is bound to be a cinematic spectacle and a much talked about movie in the coming years. Whoever ends up getting their hands on the film will be lucky. That being said, it comes at a hefty ($200+ million) price, which is a sizable gamble even in the most normal of circumstances.

For such a figure, the luck better run deep.


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