Tag Archives: Apple

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The Exaggerated Confusion around 5G and iPhone 12 is the beginning of a new era for internet access

October 25, 2020 Danny Leeds

Most articles on 5G since the Apple iPhone 12 launch event on October 13th have been looking in the rearview mirror to predict the future: 5G will “disappoint” due to the slow buildout, technical limitations of the format, and various issues with all the competing systems and carriers, and these arguments are casting doubt on the much touted potential.

This perspective misses the point on so many levels it’s difficult to know where to begin to unpack the myriad of misunderstandings.

Much of the technical discussion has been focused on the various flavors of 5G and the associated limitations and advantages of each. The fact that the fastest 5G, which goes by the sub-category moniker millimeter wave, is not instantly available everywhere for the 5G capable iPhones, and that they will not be in the hands of most consumers before next year, has been met with feigned shock and bewilderment.

And further, they highlight the confusion mounting over the various providers and the various flavors: 5G, 5G E, 5G UW or 5G+ as they are designated by “service indicators” on the iPhone 12 itself. Verizon Communications Inc., T-Mobile US Inc. and AT&T Inc. each have their own systems they have developed and are building out – looking for a piece of the 5G market, expected to be around $1.15 trillion by 2025.

First and foremost – since Apple and iPhone are the leader of all innovations in the marketplace – not necessarily by the sheer number of handsets sold, but by the focus on increasing technical and aesthetic quality and appealing to the top demographic, not to mention the majority of early adopters, it is precisely the fact that, until now, the iPhone 5G handset did not yet exist, and for that reason the buildout is not further along.

The fact that in real-world tests it is already performing at up to 7 times the fastest previously available connections, was coupled inevitably with the caveat; physical locations where these speeds can be accomplished are currently hard to find.

Due to the technical issues with this ultra-high speed version of 5G, the inability to travel more than very short distances and the lack of ability to penetrate obstacles or walls, the possibility to get these amazing speeds are, at present, more likely to be found in outdoor locations.

This is, admittedly, an odd conundrum, but you can be sure, with the upcoming massive increase in competition for ISP customers, it is one that will find at least some viable solutions very soon. There are many billions at stake for those that can find ways to improve this issue.

“Standing in front of a camera store in South of Market, I got 5G speeds reaching 2,160 megabits a second, which was 2,900 percent faster than 4G. Even where it was a tad slower — behind the Safeway parking lot in the Marina district — the 5G iPhone drew speeds of 668 megabits a second, which was 1,052 percent faster than 4G.”
– Brian X. Chen for the New York Times

The carriers have not had the market to build for and needed to be pushed by a huge influx of iPhone 12 owners. Then, meaning now, they will begin to compete with one another for that extremely lucrative group of users. And that rising competitive battle is not the only one looming on the horizon.

Regardless of the ultimate time frame of the build-out, there is an obvious and very meaningful conclusion that we can reach here: 1 year from now things will look very different in the options available for those who want to work and play with the help of a faster internet connection (meaning, obviously, everybody).

Rank	Country	Download Speed (Mbps)	Upload Speed (Mbps)	# Download Tests	# Upload Tests	No. IPs
1	Liechtenstein	199.28	39.78	96	98	10
2	Hong Kong	112.32	91.40	4782	5589	933
3	Denmark	107.78	66.02	21495	22217	912
4	Switzerland	93.60	41.44	65614	74350	1907
5	Netherlands	93.48	27.58	89478	93970	9044
6	Sweden	91.36	86.04	20812	23875	2071
7	Iceland	80.19	24.30	314	435	55
8	Finland	79.40	18.39	9487	10395	526
9	Andorra	76.67	56.20	159	176	33
10	Bermuda	74.21	19.27	589	631	46
11	San Marino	61.89	9.76	4	3	3
12	Norway	58.95	49.73	13841	14298	2083
13	United States	54.99	10.45	1972335	2126398	364898

SOURCE / fastmetrics

As can be seen from the chart above (source: fastmetrics) in early 2020 the US ranked 13th in desktop download speed while mobile speeds ranked even worse coming in at #33 (various sources have US at #10 for fixed broadband). Liechtenstein is nearly 4x faster, on average, than the US. Also note that the highest average is one-tenth to one-twentieth of the eventual “ideal conditions” speeds of 5G.

The future of connectivity can only get better and faster from here. And with the power of Apple, the iPhone 12 and that huge affluent user base the improvements will begin soon and quickly accelerate to a fever-pitch by next year’s iPhone launch. (Will they call it the iPhone 13?)..

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Cutting Edge, Tech

The Real Meaning of 5G, iPhone 12 Pro and the SpaceX Race to build Satellite Broadband

October 24, 2020 Danny Leeds

Above: Photo Collage / Lynxotic / Adobe Stock

The Confusion around 5G goes far beyond the political-nonsense conspiracy theories

This perspective misses the point on so many levels, it’s difficult to know where to begin to unpack the myriad of misunderstandings.

And further, many highlight the confusion mounting over the various providers and the various flavors: 5G, 5G E, 5G UW or 5G+ as they are designated by “service indicators” on the iPhone 12 itself. Verizon Communications Inc., T-Mobile US Inc. and AT&T Inc. each have their own systems they have developed and are building out – looking for a piece of the 5G market, expected to be around $1.15 trillion by 2025.

First and foremost – since Apple and iPhone are the leader of all innovations in the marketplace – not necessarily by the sheer number of handsets sold, but by the focus on increasing technical and aesthetic quality, and appealing to the top demographic, not to mention the majority of early adopters, it is precisely the fact that, until now, the iPhone 5G handset did not yet exist, that the buildout is not further along.

The fact that, in real-world tests, it is already performing at up to 7 times the fastest previously available connections, was coupled inevitably with the caveat; physical locations where these speeds can be accomplished are currently hard to find.

Due to the technical issues with this ultra-high speed version of 5G; the inability to travel more than very short distances and the lack of ability to penetrate obstacles or walls, the possibility to get these amazing speeds are, at present, more likely to be found at outdoor locations.

“Standing in front of a camera store in South of Market, I got 5G speeds reaching 2,160 megabits a second, which was 2,900 percent faster than 4G. Even where it was a tad slower — behind the Safeway parking lot in the Marina district — the 5G iPhone drew speeds of 668 megabits a second, which was 1,052 percent faster than 4G.”
– Brian X. Chen for the New York Times

The carriers have not had the market to build for, and needed to be pushed by a huge influx of iPhone 12 owners. Then, meaning now, they will begin to compete with one another for that extremely lucrative group of users. That rising competitive battle is not the only one looming on the horizon.

Rank	Country	Download Speed (Mbps)	Upload Speed (Mbps)	# Download Tests	# Upload Tests	No. IPs
1	Liechtenstein	199.28	39.78	96	98	10
2	Hong Kong	112.32	91.40	4782	5589	933
3	Denmark	107.78	66.02	21495	22217	912
4	Switzerland	93.60	41.44	65614	74350	1907
5	Netherlands	93.48	27.58	89478	93970	9044
6	Sweden	91.36	86.04	20812	23875	2071
7	Iceland	80.19	24.30	314	435	55
8	Finland	79.40	18.39	9487	10395	526
9	Andorra	76.67	56.20	159	176	33
10	Bermuda	74.21	19.27	589	631	46
11	San Marino	61.89	9.76	4	3	3
12	Norway	58.95	49.73	13841	14298	2083
13	United States	54.99	10.45	1972335	2126398	364898

source: fastmetrics

As can be seen from the chart above in early 2020 the US ranked 13th in desktop download speed while mobile speeds ranked even worse coming in at #33 (various sources have US at #10 for fixed broadband). Liechtenstein is nearly 4x faster, on average, than the US. Also note that the highest average is one-tenth to one-twentieth of the eventual “ideal conditions” speeds of 5G.

Failure of the US Broadband infrastructure and the coming shake-up in the ISP system grid-lock

The problem is not a technological one. The US lags behind due to the pseudo-geographical monopolies held by various ISPs and the ability they have enjoyed to be able to gouge customers with high priced, bad service. Lack of competition often results in slow progress, or no progress.

That is all about to change. You don’t need to have a technician to analyze the various 5G systems, or compare carriers chances of “winning” to realize that the very fact that speeds and options are increasing exponentially is going to re-write the map when it comes to who controls the cash-cow subscription gravy train. That system is about to collapse.

In steps Elon, and his little copy-cat-side-kick Jeffy Bezos, and the landscape is about to become unrecognizable

First, 5G speeds rival or exceed the former fixed / desktop speeds which had commanded a premium for the geographically entrenched providers. 5G home systems will be available in many areas that will be competitive in speed, price and convenience.

SpaceX’s Starlink, with nearly 1,000 satellites already in orbit out of an eventual 12,000, with launches continuing almost weekly with 60 in each launch, is a serious project. This ambitious plan will eventually encircle the Earth completely with interconnected satellites that will link through intermediary “ground stations” with up to 1 million planned for USA alone. Each ground station is just under 19 inches (.48 m) across.

“It looks like a UFO on a stick,” according to SpaceX CEO Elon Musk “It’s very important that you don’t need a specialist to install. The goal is for … just two instructions and they can be done in either order: Point at sky, plug in.”

Satellite Broadband, such as SpaceX’s Starlink will not only add ubiquitous 100mbps and higher, low latency coverage, it will also cover the same areas with high population density, major cities, where both current systems and 5G are also focusing.

Exact pricing is as yet unknown, but it is very likely that there will be a high-pitched battle over customers, once the various systems go into the next phase of the rollout. And all of this is not factoring in additional players in 5G and satellite systems.

Longer term (2 years +) there will be major world-wide implications of this shift, toward more and faster options in internet connectivity

The first shift, primarily driven by the geographical independence of satellite broadband, such as Starlink, will be a decentralization of populations at massive scale. While we are looking at a world where, due to the current pandemic countermeasures, WFH a.k.a. work from home is becoming more than a temporary factor. As many as 20 major companies such as Google and Microsoft have announced extended or permanent work-from-home policies as of October 2020.

There are plenty of very serious discussions about what will be done with all the skyscrapers and office buildings once there are no workers to fill the offices. This is not idle chit-chat. A migration has already begun away from the insanely overpriced rents and home prices to take advantage of the work-from-home-anywhere approach.

Extrapolate, based on increased speed and availability of connectivity to millions of locations not currently viable, will soon have internet at minimum speeds rivaling the current world champion Liechtenstein (see above), and you see the beginnings of an exodus of epic proportions. Just in time for economic upheaval, due to the aftermath of the still ongoing global pandemic, and yes, the issues of accelerated global warming, which will, coincidentally, affect costal “elite” cities like Miami, San Francisco, New York and others around the world to a disproportionally large degree.

“The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems (along with AI plus robot technology (powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change. “
-DL

These changes, to be clear, are not all “bad” nor are they all the cause of negative side-effects such as the current covid-19 outbreak.

The reality is that a technological utopian vision, one where the world is able to shift to sustainable energy and regenerative farming, and create economies based on prosperous and equal distribution of the wealth generated by those systems, (along with AI, robot technology powered by sustainable clean energy), can only be realized by an acceleration of learning and positive social change.

Change is urgently needed to build out the human networked-communication-system that will enable the learning and cooperation which is the only hope for the survival of our species. 5G, the iPhone 12 and SpaceX’s Starlink Satellite Broadband are going to be huge factors, in making the first baby-steps toward that change, possible.

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Apple, Cutting Edge, Music

I want my Apple Music TV— Apple launches twenty-four hour music video streaming channel in the U.S.

October 22, 2020 Madison Santel

Apple will revive and improve the past with non-stop music

In the 1980s and 90s, MTV and VH1 dominated television sets, bringing the novel concept of music videos to new heights. Today, those channels have gone in different directions, shifting their attentions towards reality television to near-humorous degrees. Meanwhile, like many forms of entertainment in the twenty-first century, music videos have been siphoned off to the Internet, finding homes on YouTube, Vevo, and Facebook.

Now Apple is trying to get in on and rekindle the music video action with a new project that feels both retro and advanced all at the same time.

Apple Music TV launched in the United States on October 19^th, offering a twenty-four hour live stream of music videos and other music related content such as interviews, concert footage, and more. This is far from Apple’s first leap into the music industry, as it launched Apple Music and Apple Music 1 (formerly Beats 1) in 2015— not to mention that the tech company was once synonymous with iTunes and the iPod. However, Apple Music TV is the company’s first deep dive into music videos.

Introducing Apple Music TV: a free 24-hour curated livestream of videos including exclusive music video premieres, live shows and events plus more.

Watch now (US only): https://t.co/ZXBJkDre3f pic.twitter.com/XapyvcKeMd
— Apple Music (@AppleMusic) October 19, 2020

In many ways, Apple Music TV emulates old school outlets like MTV and VH1, as it streams content constantly like a visual radio station. Unlike its ancestral predecessors, though, it does not have advertisements (for now) and its accessibility is not tethered to a cable subscription. Instead, users access Apple Music TV through the AppleTV app, which already comes with most smart TVs.

Given the declining popularity of music videos over the past few decades, one must question whether or not Apple Music TV is a worthwhile investment for the company. Apple has recently put a lot of its eggs into the streaming basket, launching Apple TV+ in 2019 and emphasizing its new status as an entertainment conglomerate with the AppleOne bundle. The company has also gotten experimental on the streaming front with innovations like the Apple Fitness+ exercise app.

Exclusive video premieres, music documentaries and much more in store for Apple Music

In today’s age, a music video-focused channel is yet another daring outing for Apple. As aforementioned, though, Apple has some deep roots in music, and therefore goes into this world with a bit of preexisting infrastructure.

For example, Apple Music produces its own music, which Apple Music TV can help promote. The same concept applies to Apple’s radio stations like Apple Music 1, Apple Music Country, and Apple Music Hits. They can all work in tandem to raise Apple’s bar across all musical platforms.

Furthermore, although music television has been around for decades, the industry is ongoing. Apple Music TV aims to find new ways to celebrate and cover it. On Fridays, for example, the channel will focus on new releases, airing never-before-seen videos. This week, it will debut the music videos for Joji’s “777” and Saint Jhn’s “Gorgeous.”

Likewise, on Thursday, the channel will narrow in on Bruce Springsteen, playing videos both old and new, plus interviews and fan events, to promote The Boss’ new album “Letters To You.” These are the kind of special events that the channel will celebrate and distinguish itself through.

Bruce Springsteen’s #LetterToYou is on the way. Go behind the music in this new documentary as Bruce @Springsteen and The E Street Band record together live for the first time since Born In The U.S.A. Arriving October 23 on Apple TV+ https://t.co/XwBixuXOfs pic.twitter.com/WlElTO9Vvk
— Apple TV (@AppleTV) October 15, 2020

Such is the win-win nature of Apple Music TV— for every piece of new content, there is a backlog of old material; and for everything that is outmoded, there is always something cutting edge on the horizon. Evidently, even in today’s age, there is more than enough material to keep a music-streaming channel fresh and relevant.

Luckily, Apple also has enough name brand recognition to televise events and promote content for some highly influential artists. This reputation for quality and appeal might be Apple Music TV’s greatest tool in trying to resurrect a bygone kind of television.

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Apple, iPhone, Tech

Apple iPhone 12 Pro Models are Coming Immediately and There’s More

Video October 13, 2020 Danny Leeds

https://www.apple.com/content/dam/newsroom/videos/iphone-12-pro-demo-v3/Apple_iPhone12Pro-demo-cc-us-_1280x720h.mp4

Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki – Video / Apple

Humans never seem to learn – but starting today our Phones do: Big-time

Seems like every year, and sometimes twice a year, we all go through the same song and dance. Apple -oriented publications and media tout all the “leaks” and how they predict that Apple will have a “lackluster” announcement based on those leaks.

Then reality hits and the leaks, while technically more or less correct, turn out to be meaningless or worse. The idea of “only” incremental improvements is blown away by an expanding and deepening ecosystem, so dominant and advanced, in and of itself, that the real world goes Gaga and Apple has yet another world-changing hit on its hands.

The iPhone 12, the HomePod mini and even the MagSafe system are each going to smash expectations and, ultimately, change the world we live in.

The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories.
Photo / Apple

That’s a Strong Statement, Dude, what R you? A Fanboy?

Well, if we were looking at what’s been going on, particularly during the last several years, you would have noticed that the “incremental” improvements that so much of the media has been whining about are actually all part of a huge shift into areas, heretofore unimaginable, and all powered by an ecosystem that is unrivaled and unparalleled in any industry.

Apple has developed and advanced all its products and innovations using Hardware design, Software, machine learning and AI, as well as hardware and silicon development; and that has started the process of replacing and becoming the sequel to Moore’s Law – on a whole new level.

https://www.apple.com/105/media/us/iphone-12-pro/2020/e70ffbd8-50f1-40f3-ac36-0f03a15ac314/films/product/iphone-12-pro-product-tpl-us-2020_16x9.m3u8

iphone 12 Pro video – Apple

Computational Photography is Today’s biggest buzzword (not counting 5G)

5G and the 5G roll-out are the real secret to why all the nay-sayers are wrong. Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!

Although there were many photography related bombshells in the presentation today – such as the 5x optical zoom rage / capability (iPhone 12 Pro Max) and the more powerful, larger sensors on the iPhone 12 Pro, it’s the payoff on the machine learning, and software based enhancements to the visual results and the shooting experience that is mind-bogglingly advanced and has only just begun.

Apple does not need to adapt to the issues and problems of moving technology forward. Technology will move forward and adapt to Apple. That is the true legacy of Steve Jobs, and hallelujah!
– D.L.

Without going into a list of the improvements and features related to Computation Photography upgrades (we will cover that in a series of articles and videos in the coming days, weeks and months) the ways that both the experience and results of shooting with an iPhone are improving is vast.

iPhone 12 Pro Max

Screen: 6.7-inch Retina display
Resolution: 2778 x 1284 at 458 ppi (pixel per inch)
Processor: Apple A14 Bionic
Rear camera: 12-megapixel wide camera with f/1.6 aperture + 12-megapixel ultra-wide camera with f/2.4 aperture (120-degrees field of view and Sensor-shift optical image stabilization) + 12-megapixel telephoto camera with f/2.2 aperture +LiDAR scanner for depth mapping
Optical zoom: 2.5x optical zoom in, 2x optical zoom out (5x optical zoom range)
Front camera: 12-megapixel with f/2.2
Internal storage: 128GB/256GB/512GB
In the box: No earpods and charging brick; Lightning to USB-C cable included
Software: iOS 14
Starting price: $1099

The iPhone 12 and the iPhone 12 Pro will be available in the US from October 23. The iPhone 12 mini and the iPhone 12 Pro Max will be available in the US from November 13.

And the sub-head should be: “wow” because the iPhone 12, just as was the case with the iPhone 11, will be further refining and improving these capabilities 24/7 while we sleep. The importance of this can not be overestimated. Your iPhone will take better photos and perform better with, not only, “incremental” software improvements that you will download throughout the year, but also with “invisible” upgrades that will happen 24/7 slowly but surely as a result of AI and machine learning, well, learning.

I believe that this incredible fact is actually downplayed by Apple because they are worried that the general public might actually fear the power, based on some kind of Terminator-like dystopian scenario, thinking that the iPhone is a potentially dangerous pseudo-living being. The power is real. The fear is unfounded. Enjoy the upgraded experiences and performance now, and watch if improve day by day, week by week and move us all into a more beautiful future, at least for photos and screens and, oh yes, SPEED.

Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos captured with iPhone 12 and iPhone 12 mini, maintaining sharpness and clarity for unprecedented detail and texture in every part of the photo – Photo / Apple

https://www.apple.com/content/dam/newsroom/videos/iphone-12-gaming-demo/Gaming%20demo_League%20of%20Legends_v4_ProRes-cc-us-_1280x720h.mp4

The Apple-designed A14 Bionic delivers unparalleled performance and power efficiency, while delivering great battery life – Video / Apple

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Apple, OS Software, Tech

iOS 14 Quick & Easy: how to set-up iPhone to do a screen-shot with a double-tap on back

Video October 9, 2020 Kat Lee

Use this powerful setting for Screen-shot Back-Tap or many other actions

As many of you out there have undoubtedly realized, iOS 14 is a huge and powerful upgrade with layers of new features and options. Some can be learned by just getting used to the “lay of the land” and intuitively adapting.

Others are “secret” or at least hidden to an extent, and require a road map to find. For this reason we have begun a YouTube series we call “iOS 14 Quick & Easy” to give you a quick, easy road map to learning and using all the best tips and tricks.

This installment shows the easy way to set your iPhone to initiate an action when you tap the back of the iPhone itself – either twice (double-tap) or three times (triple-tap).

There is actually a very long list of possible actions that can be triggered, but we chose screen-shot for this tutorial since it is really useful, fun and the steps would be the same for any action.

Infinite Flexibility is built-in to iOS14, you just need to choose your custom settings

The many other actions can be seen in the photo or just by scrolling to the “double-tap” menu as per the video and checking them out yourself.

Additionally there’s a shortcut section where ANY action that you set up as a shortcut can be accessed as a double-tap or triple-tap (meaning up to two actions dependent on 2 or 3 taps).

This illustrates the vast, basically limitless, ways that the new operating system and your phone can be customized and configured for fun, power and pure creative joy.

Check out other iOS 14 quick & easy tips:

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Tech

Amazon, Facebook, and Google will be accountable if Anti-trust law revisions hold

October 8, 2020 Eric Cho

New Reports call for laws to rein in giant monopolies

Amid a zany week of political theater and election drama, the federal government has actually managed to make quiet, nonpartisan progress on an important issue. On Tuesday, October 7^th, Democratic members of the House Judiciary Subcommittee on Antitrust finally released a long-awaited report concerning the dominant technological companies in America and their legally dubious corporate power.

The report comes at the end of a sixteen-month investigation into the tech giants, arriving to the conclusion that America’s four biggest tech companies—Amazon, Google, Facebook, and Apple— all partake in anti-competitive practices that could be reprehensible by law.

Essentially, with the exception of Apple, these four conglomerates have created near-monopolies in their respective fields. Amazon controls 40% of e-commerce in America, and endorses business models that squander the competition and abuse third-party sellers through data mining. Apple has argued that they do not have a monopoly stake in phones, Android (google) and Samsung, have a larger worldwide base, and in other areas Apple has an even less dominant position. Only in dollar denominated success do they hold the absolute top spot.

Google has an even larger monopoly on Internet searches, also utilizing data to bind users to their content and prioritize their services over all other websites.

Facebook, meanwhile, is a hegemonic vacuum for social media outlets, endorsing a “copy, acquire, and then kill” technique according to the report. Essentially, rather than compete with other platforms, Facebook sucks them into inescapable, self-serving positions.

Apple is not in quite as much hot water as the other three companies. The report mainly accuses Apple of binding its users to the Apple Store, which creates an extra, sometimes expensive, hurdle for App developers to get over if they want their product widely available. The report accuses Google of doing something similar with Android, saying that the software forces people to use Google on their devices.

Of course, all of these companies have denied any illegality in their actions— each citing the free market and defending their business practices as entirely fair when responding to the report.

Generally in gridlock and inept, this is one area where Government must act decisively

However, Congress does not seem to agree. In light of the recent report, many Democrats are in favor of rewriting the U.S. Antitrust Laws to better protect a fair, competitive economy. Traditionally, the Antitrust Laws keep businesses in check on behalf of consumers, but they have not been touched in decades, and capitalism has developed immensely since then.

The amount of power that these three companies have garnered demonstrates that the laws now need to consider affairs between businesses as well, lest a handful of power-hungry entities override the market.

Some Republicans, however, have pushed back against the idea of rewriting the Antitrust Laws. Notably, Representative Kelly Armstrong from North Dakota did not sign the committee’s report on Tuesday. While he agrees that something nefarious is at hand with these tech companies, his remedy focuses on greater oversight from the Department of Justice and the Federal Trade Commission, upping the enforcement rather than adjusting the laws itself.

Even if certain politicians disagree on how to address the issue, the nonpartisan support for cracking down on big-tech in America is nevertheless a milestone, and it comes at a crucial time. While thousands of Americans are facing economic strife due to the COVID-19 pandemic, billionaires (especially tech moguls) are seeing their stocks skyrocket.

According to a financial study covered in USA Today, billionaires now hold more of the world’s wealth than ever before— $10.8 trillion. Tech billionaires in particular hold $1.8 trillion of that, a whopping 42.5% increase from just a year and a half ago.

The bulk of American Antitrust Laws were written at the turn of the twentieth century. Since then, the state of the world has changed. The state of the economy has changed. And perhaps most immensely, the state of technology has changed. Algorithmic dictatorships are growing almost as quickly as class divides in America. So perhaps it is time for the law to change as well.

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Accessories, Apple, Entertainment, Tech

Apple’s future product ‘AirTags’ are coming soon – potential reveal for November Silicon event

October 1, 2020 Kat Lee

Hints and Leaks are becoming commonplace – this time it’s the features that wow

AirTags have been in development for months now. However, Apple has kept most details on the elusive product under wraps. We expected to hear some specifics on the AirTags at the company’s September and October press events, but although those occasions offered lots of other exciting launches, they remained silent on the Tags.

Only now have two new Apple patents come out for AirTags, featuring illustrations and suggestions about how the devices might work and where they could be useful— The answers might be more expansive than we thought.

In essence, AirTags are exactly what we expected them to be: Apple products akin to a Tiles, which can be placed on any object and thus track it. Intuitively, their primary function is to help users find lost items such as keys, wallets, or phones by sending out a locational signal to Apple devices. Reportedly, these signals will be more precise than any GPS, directing people to within feet of the Tag.

The new patents, however, suggest that the AirTags’ tracking abilities could be useful beyond just recovering everyday items. They could, for example, be attached to emergency equipment like fire extinguishers or defibrillators, helping people find such crucial tools in unfamiliar environments. They could also be used to track people via Apple Watches or the wristbands featured in the patent illustrations. While tracking human beings raises major ethical questions, it could also save lives in the events of kidnappings or missing people.

Beyond such grave alternatives, the patents also suggest more leisurely uses for the AirTags. By attaching them to one’s body, they could serve as advanced gears in augmented reality gaming platforms, or play a role in the new Apple Fitness+ app by monitoring posture and other health matters.

Tags could also be placed in public areas to send signals directly to other Apple devices with useful information such as maps and guides. The patent offers the example of a business placing a Tag at its entrance, ensuring that everyone who enters receives a map of the building.

When Apple delays (as with the MagSafe surprise just announced) good things happen…

As of right now, rumor has it that the AirTags will launch in March 2021, but given their perpetual delays so far and the precarious state of the world during the COVID-19 pandemic, it is hard to say for sure when these devices will really become available. Nevertheless, the latest patents suggest that AirTags are going to be much more than mere Tile replicas. With that in mind, perhaps they will also be more worth the wait.

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Apple, OS Software, Tech

iOS14 quick & easy with Wiley Simms – how to create Perfect Shapes in Markup Mode

Video September 23, 2020 Eric Cho

A Simple but Fun Trick to use: New iOS14 Markup feature: Drawing Perfect Shapes

iOS 14 is out and probably on your phone by now. If not, it likely will be soon. Sometimes with a big, new, update like this, feelings of excitement and joy can be mixed with the fog of navigating a virtual environment where many things have changed, even while some remain familiar.

Sometimes a great way to get some immediate satisfaction is to choose a simple new and improved feature and then master it, just to associate a feeling of confidence and accomplishment to the mix.

Apple picked the new markup features as one to introduce to new iOS 14 and iPadOS 14 users right away via the notification in the new widgets area. It’s simple and fun, and especially for people who are not great at drawing with fingers, can be very useful to emphasize areas in photos and screenshots. I use this daily as a way to communicate, rather than just text and email.

In this short 2 minute tutorial Wiley Simms, staff-writer and videographer on loan from our sister-site InforMinx.com, shows how it’s done. First getting easily into Markup Mode by clicking “edit” then the small circle with 3 dots – then from the drop down menu choosing “markup”.

Once in markup mode the markup pallet appears with various markers. There’s a new “selection pen” but the rest should be familiar, if you are a previous markup user. The simple trick is to draw a shape, say, for example, a star. Even if you draw a pretty rough version of the star, as long as you hold still and do not remove your finger from the screen at the end of the star – the software will figure out what you are trying to draw and “correct” or “perfect” your rough drawing into a perfect shape.

This works for stars, circles, ovals, squares, hearts and straight lines. With this group of common shapes you can do a lot of interesting compound drawings and illustrations. In particular, the straight line correction feature is very useful to build shapes that are not on the main list.

This limited 2 minute tutorial is meant to help to get a jump on learning the hundreds of new features in iOS 14 and thanks to Wiley for the video demonstration.

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Apple, Apple Services, Tech

Apple debuts ‘Apple One’ – offers mega Bundling service that will compete against the technological hegemony

September 17, 2020 Eric Cho

All-in-one subscription bundle for Music, TV Plus, and more

In a press release on Tuesday, September 15^th, Apple Inc. announced the creation of a new single-plan platform for consumers to access all of their services via one subscription. Appropriately, it is titled Apple One.

Amidst the present age of competitive streaming services and warring tech conglomerates, such a service from Apple is rather expected. Apple One is the company’s own version of Amazon Prime— a single monthly fee for all of its music, video, gaming services, and more bundled into one. For Apple, that means offering Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and 50GB of iCloud storage all at once.

Each of these apps are available for separate costs on all Apple devices, but with Apple One, users will get them all for the lower monthly total of $14.95. Apple One will also offer a Family Plan at $19.95 per month—allowing six members on the plan with 200GB of iCloud storage altogether. Additionally, a Premium Plan will be available for $25.95. This will accommodate six family members as well, but comes with 2TB of iCloud storage.

Although Apple One is not yet available—the press release only states “Coming This Fall”—the plan has already garnered some criticism. For starters, some features of the bundle are far more desirable than others. Apple Music and iCloud, for example, are big hits with consumers and bode well against the competition. Apple TV+, on the other hand, is still developing, and is not as praised of a video streaming platform as Netflix, Amazon, or Disney+. Some are concerned that Apple One is a cheap way to get consumers paying for unwanted apps and becoming tethered.

On that same token, Apple Fitness+ is an entirely new feature, designed for Apple Watches to give users workouts and fitness routines throughout the day. This is a new and creative endeavor for Apple, but there is no guarantee that it will be worth the additional expense of Apple One. After all, many of the people who prefer spending copious time binging Apple TV+ might not care for this new exercise-focused development.

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Many competitors— most notably Spotify in the music streaming world and Peloton in the fitness world—also fear that Apple One demonstrates the company’s ultimate leap towards social and corporate hegemony. Like Amazon, Apple has grown into much more than a one-purpose business over the years. It now offers something for everything and everyone around the globe. If it continues down this path, it will brutally outrun the competition. Already, some are starting to whisper the dreaded A-word that these conglomerates have been evading for decades—“Antitrust.”

For now, though, Apple One is yet to come out, and once available, users will have a thirty-day free trial to figure out weather or not the bundle is worth the price. According to an article from Fast Company.com, Apple One’s Individual Plan can save users up to $5 per month, while the Family Plan can save one $8 per month, and Premiere, $25. This is compared to the total cost of paying for each app or feature individually.

Still, it is unclear how likely users would be buying everything featured in this bundle to begin with. Also, Apple One’s $14.95 per month cost comes out to nearly $180 for the year. This is much steeper than Amazon’s $119 annual cost for Prime, and its features are not as reliable in this early stage.

At the same time, though, bundling is probably the future for many companies focused on tech and entertainment. If Apple wants to compete with Amazon and others, they need to mix their resources together or consumers will turn away. Why pay for everything separately when the best deals come in packages? Even if those packages sometimes arrive with superfluous materials that keep us chained.

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Apple, Books, OS Software

Apple Safari Version 14.0 OUT NOW with fully functional Privacy Tracker for macOS Catalina & Big Sur

Video September 16, 2020 Eric Cho

The writing is on the wall – but it’s about to collapse: privacy wars 2021

While Apple apparently agreed to delay the surveillance-blocking privacy tools for iOS 14 and iPadOS 14 until 2021, not so apparently for Safari and Big Sur. The tracker is amazing. The system is fully automated at launch of the browser and immediately blocking tons of nasty data thieves from the jump.

I surfed about 10 minutes and it blocked 69 trackers. It has a button to allow you to check each web site and see what it is doing with your data and also a continuously updated full report screen where you can see who they all are. Surprise ! They are mainly Facebook, Google, Amazon and companies that are affiliated with or in competition against these big three.

Safari Privacy Screen from the Privacy Report Pop-up window

Although income for News Orgs like Lynxotic might be negatively affected initially the adjustment is history in the making and there will be no going back. The old way was wrong. Your data belongs to you. Period. You shouldn’t have to mess around with external ad-blocking software and plug-ins.

Why there was never any privacy protection built into the internet before now, one day will be seen as a mystery

The future is that you will be automatically protected (within the Apple ecosystem, at least), and, in you choose to be tracked and surveilled so that Mark Z. can get richer, you can opt in. (Wanted by nobody, ever).

We have been warning about this for months – here are a few articles with some more in depth information about the situation:

Apple’s billion users would need to allow their data and browsing habits to be monetized by those massive ad built eco-system killers. A lot has also been discussed about how this new regime change by Apple could negatively affect publishers, like Lynxotic, but this is a case of seeing the big, long term benefits, such as an internet where the users and netizens, and not Zuckerberg, are finally in charge. This goal is lofty and honorable and long overdue. Therefore, any adjustments needed to be made by publishers business models is well worth it.

Read more: Apple is Coming 4U

That’s not all, in iOS 14 and iPad OS14 searches will default for “best for user” rather than automatically being diverted to google or any other “search engine”. If you are searching for a news article or information about an apple product, for example, the search will offer you results, within the global search on your device rather than in a browser, and this will direct you to your Apple News App or to Safari, landing directly on a web site, as appropriate. https://www.youtube.com/embed/2e2iZa3G9_0?feature=oembed

Above: Changes to search in the new iOS14, iPadOS14 and macOS 11 Big Sur

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Apple, OS Software, Tech

iOS 14, iPad OS 14 Drop, World About to change: here are some of the best new features

Video September 16, 2020 Danny Leeds

Along with watchOS7 it’s all new with 100s of features to learn

2020 has been one hellava year so far. The fires, political chaos, pandemic lockdowns, economic depressions are all still evolving. Finally, some better news. Over the last several months the stability of the beta versions of the new operating systems became far better. In order to stay ahead of the curve we tested some of the most interesting new features including these 5.

iOS 14 and iPad OS 14 will be available on September 16th to download on your iPhone and iPad. This is a major update and includes a lot of changes to your world.Now you will be able to add widgets to your home screen, find apps easier with the App Library and there are many new features in iMessage.

There are also, digging a little deeper, hidden gems like the Apple Translate App. in the video above we demonstrated an interesting difference between the Apple software and the well known Google Translate. This feature, called “Conversation Mode” foreshadows what we believe is going to be the hallmark of all Apple Software upgrades going forward: machine learning and built in AI for the OS and apps.

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In conversation mode the voice recognition engine is able to recognize what language it is “hearing” and then translate into the other language, based on the selected pair, in this case English and German. It can also recognize slang and alternate vocabularies and even some dialects and accents, such as UK vs American English.

At first blush this may seem like it is too deep into the detailed function of the app to be significant, after all for the most part we just need to know what a phrase means in an alternate language. But, in typical spectacular fashion, this feature is an example of something you don’t realize you need until you have it – then you can’t imagine you ever lived without it. Ultimately a conversation could be translated “live” without having to stop each time to let the app know who is speaking which language – making the flow of the conversation remain intact while the app “just works”.

Also in typical Apple fashion, it will probably take an iPhone 12 Pro, a 5G connection and a few months of machine learning to make that scenario a reality, but it would be an interesting experience nonetheless, when it is finally a reality.

Apple News goes Audio: Built in articles out loud

Apple News + might get a boost with the new Apple One bundle, also revealed in the Apple September 2020 keynote event. Those who opt for “Premier” will get Apple News+ access bundled in. Even without the News+ upgrade all users get access to audio stories released periodically “Apple News Today”, somewhat like a teaser sample pack to let you try out with your AirPods and see if the additional audio, including sync with text version and Apple Car Play might entice you to become a News+ subscriber ($5 per month without the bundle).

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Privacy features delayed due to Facebook being terrified but coming soon

Although delayed, these features are some of the most important in the new OS versions. Just ask Mark Zuckerberg. The gist of the situation is that Apple is finally asserting it’s rightful place in the internet ecosystem: users should be allowed to opt in to surveillance by advertisers and predatory juggernauts like Facebook and Amazon, rather than be surveilled automatically and then have to jump through hoops (and potentially add blockers and plug-ins to escape).

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Above: Changes to search in the new iOS14, iPadOS14 and macOS 11 Big Sur

Searches might finally find what you want, coming soon

As many have noticed Google has been diverting searches to Google hosted pages rather than offering results that take you directly to the web site that published the information. This practice is the reverse of what Apple is trying to do. Google want to “hold” you in Google “territory”, just as Facebook tries to block you from leaving its ecosystem that you are logged in to. Apple, on the other hand, is set up to send people directly to the source of the information, such as news web sites, etc., albeit via Safari or the Apple News App.

This will all continue to be a contentious issue going forward as it is akin to a war between Apple, Google, Amazon and Facebook (!), so we will be following this closely and will continue to report, ahead of the fact in many cases, in an ongoing fashion.

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Apple, iPad, Tech

iPad 8th Gen Announcement from the Sept. 15, 2020 Apple Event

September 15, 2020 Eric Cho

Apple gives you bang for your buck

iPad 8th Gen Announcement from the Sept. 15, 2020 Apple Event Today the details are announced of the new 8th Generation iPad (and in our next video the new iPad Air). Along with the new Apple Watch Series 6 it’s an active day – obviously leading up to the iPhone 12 reveal (likely in early October) this already debuts some interesting new features.

Apple announced the eighth-generation version of its 10.2 inch iPad for $329 and $459 for Wi-Fi+ Ceullar model (students and teachers are able to get a discounted price of $299).The iPad will be available in space gray, silver and gold with 32GB and 128GB configurations. You are able to apple.com starting today with the available purchase date on Friday, September 18, 2020.

“With its beautiful 10.2-inch Retina display, the performance boost from the A12 Bionic, great cameras, and so much more, the new iPad is an incredible value at a time when, more than ever, our customers need powerful and versatile ways to work, play, learn, and connect with loved ones.”
Greg Joswiak / Apple Senior VP of Worldwide Marketing

The tablet has been given a power boost (40% faster GPU) and features the A12 Bionic chip with Neural Engine, a much faster processor than the A10 Fusion used in the prior model. Additional, the new model will still fit existing cases, keyboard cases as well as the first generation Apple Pencil.

Better, Faster, yet still Affordable

The iPad will run on iPadOS14 and give users tons of features, according to Apple include the following:

All-new compact designs for incoming FaceTime and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.
New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.
Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.

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Apple, Tech

Apple Watch Series 6 with new Blood Oxygen Sensor just released at Apple September Event

September 15, 2020 Eric Cho

Finally here! Although we will all have to wait for the iPhone 12 announcement (October!), today we are getting Apple Watch Series 6 and the new iPad! Here’s the first, most exciting new feature of the Series 6 – the Blood Oxygen Sensor in detail.

The latest version of the Series 6, as many had anticipated took center stage at Apple’s September 15, 2020 event to showcase its hardware reveal. Apple dominates the smartwatch competition.

The new built-in sensor, which is the biggest addition to the latest model, is capable of measuring the color of one’s blood to determine your oxygen level, all in under 15 seconds. This is a helpful standalone feature, however its also helpful instrument for our current COVID-19 situation. The ability to bring attention and alert the wearer of any symptoms (i.e. low oxygen levels) is huge.

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The watch is currently available for pre-order only and will be available for purchase on Friday, September 18, 2020 at the starting price of $399. In addition, Apple will be launching the Fitness+ subscription service, which will offer workout videos via Apple TV.

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Apple, Tech

Apple’s Ad Spotlights in a Hilarious Tour de Force: Why Privacy Matters on your iPhone

Video September 13, 2020 Madison Santel

Yes that includes Netflix -and-chill text invites

We all constantly interact with our iPhone in a myriad of ways. We use our phones for directions, searching for information, snapping a photo, communicating with work-family-friends-lovers, buying (drunk-dailing), accessing our financial data, enter and compiling health data…. the list goes on and on!

Apple’s newest ad highlights how important our privacy really is. Although funny, the ad also depicts what the worst case scenario could look like.

Privacy is extremely high on Apple’s list

No one would knowingly would scream out their password, but through this clever comedic device the video spotlights the scary truth that if your valuable information were to be shared continuously, the situation would be grave, indeed. Apple wants to make it clear that privacy should be a “given” and that they have taken extra steps to ensure users information will be safe.

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Apple, Apple Services, OS Software, Tech

AppleNews App in iOS14 and iPadOS14 New Audio Features

September 13, 2020 Kat Lee

Apple News Plus Audio features may remove “boring” from the aggregator

Among the many announcements anticipated for the September 15, 2020 Apple Watch and iPad virtual event: “Time Flies” there will surely be a lot of new iOS and iPad OS features revealed. Some are already available for testing in the iOS and iPad OS beta versions.

Once such already known feature are the expanded capabilities and features for audio in the Apple News App. Particularly interesting are the free stories daily – and the ability to sample narrated content. By using the new audio tab (that looks like a pair of beats headphones) any available audio features are curated for you, even if you don’t subscribe to Apple News +.

“Apple News Today”, which is a kind of teaser in a sense, is free to all users and will initially feature a “daily top stories” roundup of sorts which will be narrated and available in the audio tab.

“Audio Stories” is a more extensive collection of narrated content. These are automatically available for all Apple News + Subscribers. At $9.99 per month this is a welcome expansion of the existing perks.

Somewhat like a “netflix for news” a collection of featured stories will be added each week.

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The juicy bits are in the software interface

The software features of the audio library are possibly the most interesting part. A “mini-App” similar to the familiar Music app controls the usual parameters. Additionally, there’s a great feature where you can seamlessly jump from listening to the audio version of a story and then pick up reading, or vice versa. Sometimes reading can be faster or maybe you want your ears free.

The best software feature of all though is the ability to sync the audio playlist and resume wherever you’ve left off (as per Netflix also etc) including….in your car with Apple Car Play. That has to be the most useful – being able to be reading on the train to your parked car and then switch seamlessly to audio mode as you begin the drive to your final destination…

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Apple, OS Software, Tech

Apple Maps Upgrade in iOS 14 and macOS Big Sur is a Total Transformation

August 26, 2020 Madison Santel

New features create a more streamlined travel experience & totally new functionality

During the WWDC virtual event, Apple previewed the latest version of its upcoming desktop operating system – macOS Big Sur. There are so many new features, it is easy to get lost in all the detail. One highlight that stands out is the updated version of the Maps app. MacOS Big Sur is set for release next month for fall, there is, however a developer beta version currently available for download if you want a sneak peek before the official release date. Since this is beta (beta 4) and meant for developers, it is best only to download and test on a machine that you do not depend on as bugs are to be expected until the final official release (at least).

We have tested this and compiled features from what information Apple has released so far. The completely redesigned version of the app makes it even easier to find your navigation essentials. The new interface will be a more streamlined experience including: “Favorites” like home or work , “My Guides” where you can plan a trip or save places of interest you want to one day visit, and will also save your “Recent Places.”

Another new feature on the Mac is the ability to see the ETA from friends or family members that shared their routes with you. In this sort of hybrid with the features of “find friends”, now within maps, you will be able to see the current location of friends who have shared a route, and then you can monitor the progress as they journey towards their destinations.

The Maps app in Big Sur will also include all the newest features of Maps that will be included in the newest iPhone update iOS14 as well which will include: Guide, Cycling and EV routing.

Recommendations from top travel resources coming now with “My Guides”

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and to help Lynxotic
and Independent Bookstores.
Also Available on Amazon.

Maps will offer all new tools and features that will elevate travel and planning your next exploration of the world. Through Guides, you can discover new places as well as events and activities to participate using trusted sources.

Apple is said to be working with top companies like Lonely Planet, Zagat, and AllTrails to give you the best information. You can also customize your trip with all the places you want to visit (ex: shops, restaurants, parks, historical landmarks, etc) and share with your family and friends. To start, Guides will be available for cities including San Francisco, New York, London and Los Angeles, with plans to expand many more cities options.

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The new Maps will make more countries available to view that will include Canada, Ireland and the UK. Then using the “Look Around” feature will allow you a 360-degree view of a destination (which is extremely cool on the big screen of your Mac). You can scroll through streets and get closer to a realistic taste of what to expect; giving rich detail of roads, buildings, parks, beaches and much more.

Apple will also make navigating within airports and shopping centers a little less stressful with detailed views of its indoor maps.

Bike riders and electric vehicle excursions are one of the cool new features

Need to get to a destination and you want to take your bicycle? No problem. Your cycling trips can now be routed from your Mac and then sent directly to your iPhone when you are on the go. Maps will provide routes for cyclists to find bike lanes, paths or bike-friendly roadways to reach your desired location. There will also be the ability to preview the elevation of the roads and have the option to avoid routes that have steep inclines or stairs that will make for an easier and smoother ride

Apple will also be utilizing EV routing for those that want to plan a trip using their electric vehicles. EV routing will help take into account your electric vehicle’s route (highlighting weather, elevation and locations of charging stations). When you add your electric vehicle to your iPhone, the Maps app will keep track of your EV’s current charge level.

Since there are so many features coming in macOS 11 Big Sur and many of those will now be even more integrated with the carious iOS, iPad OS, watch OS and so forth, it’s a great idea to keep tuned in as we will continue to produce updates on all the features, tips and tricks for all your Apple devices.

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Accessories, Apple, Tech

“Dance” feature coming in Watch OS7 with Fitness App updates

August 25, 2020 Madison Santel

Custom personalization, Face sharing and, yes, Dance…

At WWDC 2020, a first ever Apple virtual special event, the company officially announced the next update to the Apple Watch operating system called watchOS 7, which will have many new changes including custom personalization along with health and fitness features. The update is expected to be available to the public (for free of course) later this year, most likely around September, which is when the iPhone 12 is also anticipated to be released. The WatchOS 7 update has been confirmed to be functional on the Apple Watch versions 3, 4, and 5. Which means if you have the earlier versions like Apple Watch Series 1 or 2 you will not be able to retrieve the update.

One of the features includes big new upgrades to the Workout app which is one of Apple’s most popular and most used apps on the smartwatch, according to internal analytics, presumably. Running, swimming, rowing, cycling and more are some of the current commonly used workouts that can be tracked on the Apple Watch. Now, four completely new workouts will be available – Dance, Core Training, Functional Strength Training and Cool-down which will offer custom-built motion algorithms and heart rate sensors to best track your movements.

Pre-loaded styles and intelligence can set you free

Dance is set to be added as a total body workout and will have the ability to track movements from a handful of the most popular dance styles that includes Hip Hop, Latin, Bollywood, and Cardio Dance (see video, above). Getting accurate tracking and credit for dancing previously proved challenging since dancing is not always repetitive and rarely has synchronized arm and leg movements like running and walking often do. With the newest update, Apple is using advanced censor fusion that will combine data from the heart rate sensor, accelerometer and gyroscope to get a better full body reading (movements in your arms and legs ) that will generate a more accurate ‘calories burned’ calculations for dance movements.

The OS7 will also track accurate calories for: Core Training, Functional Strength Training, & Cooldown. Core training where exercise is primarily focused on abs and back. Functional Strength Training is a workout type that helps you get stronger and move better for everyday activity. And Cool-down which can be added onto various workouts is when you want to continue with easy movements and stretches to bring heart rate and breathing back to normal.

Not bad. Sounds like very little new on paper, but if you use the workouts, like I do, these small changes represent more freedom to do what you want, and add a more natural feeling to your routine.

All your workouts can be tracked extensively with tons of precise data within the Activity App which is completely redesigned in the new update. The redesign has a new summary tab system to allows seamless switching between the Activity, Workouts, Awards and Trends views, all within one tab. The Activity App has also received a new moniker – and will be called simply: “Fitness”.

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Apple, Books, Mac, OS Software, Tech

Apple Privacy in iOS 14 and Big Sur: Safari to offer deep pervasive control of personal data

Video August 25, 2020 Eric Cho

EXCERPTS FROM APPLE PRESENTATION FOR PRIVACY SETTINGS FROM WWDC 2020

Apple features expose the worst of predatory surveillance by Facebook, Amazon and Google

While wrong is wrong regardless of the perpetrator, when it comes to gargantuan tech behemoths, a company with a clearly defined mission such as Apple or Tesla are in a different category than Amazon, Facebook and Google.

While Tesla’s stated mission is to “accelerate the world’s transition to sustainable energy” and Apple’s original mission statement, written by Steve Jobs was “to make a contribution to the world by making tools for the mind that advance humankind”, predatory vultures hide behind ridiculous slogans like “aim to be Earth’s most customer centric company” (while decimating partners and competitors by any means necessary) and “don’t be evil” (don’t get caught) and “to give people the power to build community and bring the world closer together” (…all while stealing data for profit from every person on earth).

It’s just not the same – particularly as Steve Jobs, while at Apple, pushed himself and his company to invent and build many powerful examples of “tools for the mind” and Elon Musk’s Tesla brought the electric car back from the dead (after it was nearly snuffed out by big oil) and is making incredible headway in revolutionizing battery and solar technology, all with a view to literally save the planet from a climate catastrophe.

Bezos? Became the richest living human via the destruction of millions of small business and jobs all while undercutting competitors by selling virtually anything he got his hands on at a significant loss; simply to cause the demise of any competitor or partner that might threaten his rise to idiotically massive personal wealth.

Zuckerberg? Pioneered ways to suck data from virtually every human with a view to monetizing every living soul exclusively for himself and his company. Illustration? Dividing Facebook’s market cap by the number of employees it has yields the sum of $14,906,500.00 per employee. Macy’s? That’d be $16,829. (Thanks to Scott Galloway for the numbers)

Google merely owns (91.75% as of June 2020) the search entryway to all web sites. It decides if you should or should not find them. If it can boost profits by hiding one and featuring another, either through “paid search” or by pointing you toward its own properties while hiding competitors from you, it will do exactly that. Ask the European Union’s anti-trust investigators. For them, this company is a convicted law breaker.

Infinite Tracking Epitaph: Apple’s EcoSystem will Protect Users Privacy

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Announced at WWDC 2020, Apple is adding serious features to its various new operating systems. One big feature in Safari is the ability to track, and block as desired, all manner of data intrusions. These are not only identified, but shown and tracked and analyzed with a kind of professional dashboard, showing just how invasive and persistent these invisible spies are.

Apple is big, with more than 1.4 billion devices. Starting in around 2021 they will all be able to identify and block data surveillance by Amazon (the largest of all spies), Google and Facebook, among others. Thanks that’s not a big deal? Think again.

…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
– D.L.

Tracking the Trackers will Change Your Life

Tracking the trackers is a clear and aggressive privacy stance, taken by the one company among the big four, that does not have a huge stake in you being the victim of online surveillance and tracking.

Not to say that Apple is blameless. Many are complaining about its fee structure for software sold by third parties via the app stores. While this issue is certainly a valid one, the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.

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Tech

MacOS 11 Big Sur includes redesign for Maps and brings big new features

Video August 8, 2020 Madison Santel

https://video-lynxotic.akamaized.net/Big-Sur-Maps-Master.mov

Excerpt from Apple Presentation on macOS big sur maps app

Use these updates to explore and plan your next adventure

The Maps app in Big Sur will also include all the newest features of Maps that will be included in the newest iPhone update iOS14 as well which will include: Guide, Cycling and EV routing.

Plan a trip with travel recommendations via Guides

Apple will also make navigating within airports and shopping centers a little less stressful with detailed views of its indoor maps.

Useful new features for bike riders and EV excursions

Check out all Lynxotic Apple Coverage

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Tech

Google Shopping, following Walmart, tries to lure 3rd party sellers and sales away from Amazon

August 2, 2020 Danny Leeds

Each of the big four have new strategies to diversify into each other’s garden

‘This is the beginning of the end of Big Tech as we know it’ according to professor Scott Galloway and the Big Tech giants are well aware of this fact. Unsurprisingly, they are already at work to undermine one another and find ways to grab pieces of each other’s pies.

Where one has a stranglehold, such as Amazon does based on the sheer size and breath of its 3rd party marketplace, another, such as Google, will look for a way to gain a foothold, no matter how small, as the winds of change rise in Washington and among the public.

Amazon’s dominance is based on its virtual monopoly in eCommerce transactions, which is itself, a result of “bribing” customers with below wholesale prices on hot items, giving the customer the illusion of an unbeatable deal site.

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“The Age of Surveillance Capitalism“
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Also Available on Amazon.

The strategy is powerful for obvious reasons (unless you are a foreign exporter to the US, then it is illegal). Who doesn’t like to pay below wholesale prices with “free” shipping (if you pay for Prime)? A second benefit of this strategy (also potentially against antitrust laws) is that no competitor can afford to use a similar strategy unless they want to go bankrupt in short order.

Enter another untouchable giant: Google. Since it’s Google Shopping and other eCommerce search features struggle based on the unbeatable system Amazon has devised (even as Google commands 91.75% of search traffic), the only way to get a jump on the game is to fight back in kind. Bribe somebody. Fortunately for the US economy, truth and justice, this time the parties to be enticed are the 3rd party sellers.

With fees for 3rd party sales on Amazon rising as high as 30% in some cases, even as Amazon competes directly against those small businesses (“internal competitors” in Amazonian parlance), Google’s new idea of a zero commission structure just might gain some traction.

Already under fire for rigging search results to favor itself, Google is doubling down, in a sense, via drastically lowering fees for 3rd party sellers to use Google Shopping to get direct sales from Shopify or other non-Amazon sources.

Since Amazon’s fees can approach 30% for some lower cost items (such as books) this will be a powerful incentive for sellers to shift focus away from Amazon’s predatoryfee structure and to a platform that potentially could bring in sales with less cost to the seller (and therefore a better end value to the buyer).

Change is welcome, especially at zero percent

Google is offering zero commission listing and, in a big announcement, also currently charging zero, in the US, for the “buy on google” checkout system. This is in the process of expanding and rolling out, and, potentially, by the fall and holiday season, could provide an interesting shift in how small business can operate online.

Walmart started allowing 3rd party sellers onto its online store several years ago but, recently, kicked that process into overdrive with a new system that allows all Shopifyaccounts the choice to sell on Walmart.com via a direct link between the two.

Bookshop.org, with whom Lynxotic is affiliated via our sister site Cherrybooks.org, is also a company that is attempting to break the stranglehold Amazon has had on online book sales. Surprisingly successful already, its B Corp non-profit-like structure and alliances with independent bookstores has exploded. Affiliate advertising from huge media companies such as the New York Times have climbed on board and the largest book distributor in the US is a partner for fulfillment. Bookshop.Org has been able to put a tiny dent in the largest, most powerful competitor imaginable, showing, perhaps, that there are cracks emerging in the corrupt business models of these giants and they are not 100% invulnerable after all.

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Business, Tech

Apple is Coming: Facebook, Amazon and Google Surveillance facing US scrutiny and danger from New Software

Video August 1, 2020 Danny Leeds

Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features

https://video-lynxotic.akamaized.net/Safari-Privacy-BigSur.mov

EXCERPTs FROM APPLE PRESENTATION FOR privacy settings FROM WWDC 2020

The Beginning of the End for Infinite Tracking: Apple’s EcoSystem will Protect Users Privacy

…the overall stance being taken regarding online tracking and surveillance should be seen for what it is: the first step to correcting the mistake of history that allowed the internet to be kidnapped and held hostage by a handful of companies that pretend to be “free” or “customer obsessed” while they are, in fact, Robber Barons that make the Standard Oil monopoly look like Santa Claus.
– D.L.

Tracking the Trackers will Change Your Life

Subscribe to our newsletter for all the latest updates directly to your inBox.

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Tech

Apple’s watchOS 7 brings Limitless Custom Watch Faces and Face Sharing

Video July 31, 2020 Madison Santel

https://video-lynxotic.akamaized.net/FaceSharing-FINAL.mov

EXCERPT FROM APPLE PRESENTATION VIDEO FOR apple watch face sharing FROM WWDC 2020

Stay connected, active and now terribly in Style

During this year’s annual WWDC event, held for the first time as a virtual show, Apple showed off sneak peeks of all its new software OS updates. One of those updates is for the Apple Watch -with the watchOS 7, the company will be bringing lots of new style options specifically for Apple watch faces.

This will give users unlimited choices of faces to pick from as well as allowing them to choose how they wish to personalize, for example, which information they want to see at first glance. There will be brand new “complications” to get you started and these include the two major rich complications Apple will offer with the coming update: the new Chronograph Pro face with a tachymeter and a new version of bold X-Large face.

With well over 20,000 Watch apps that are currently available in the Apple Watch App Store, there are an insanely huge variety of ways to get the most out of your device.

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Deals on Amazon.

One major way Apple is changing in the watchOS 7 update will be the ability to better and fully utilize the data from your favorite apps within the main screen of your watch. Users will be able to further customize the complications based on personal and style preferences.

It is already big news that there will be endless ways to configure your watch face that you can tailor fit to your unique personality. Adding a cherry on top, you will be able to share your custom watch faces with your friends, family and any other Apple Watch users. I’m ready to jump all over that!

Share your Watch face creations with others

Apple Watch Face Sharing can be shared in a handful of different ways: through Messages, sending faces through e-mail, and even sharing through your social media account. You will also have the ability to share your customized watch face straight from your Apple Watch by press and holding (long-pressing) then choosing the share icon, which is a new feature to the update.

What about if someone wants to share their Apple Watch face with me? This will also be a simple and easy process; you can either use your iPhone and tap the link to open the Apple Watch app, or open the shared link through your Messages on your watch.

The options are unlimited. If you get a shared watch face, you can keep it as-is, or you can further customize it to your liking. In addition to making your own Apple Watch Face creations, Apple has future plans to curate and spotlight some of the best customized Apple Watch face designs within its App Store. This will allow for users to discover even more new custom watch face options to add to their collections.

Check out all Lynxotic Apple Coverage

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The Confusion around 5G goes far beyond the political-nonsense conspiracy theories

Failure of the US Broadband infrastructure and the coming shake-up in the ISP system grid-lock

In steps Elon, and his little copy-cat-side-kick Jeffy Bezos, and the landscape is about to become unrecognizable

Longer term (2 years +) there will be major world-wide implications of this shift, toward more and faster options in internet connectivity

Apple will revive and improve the past with non-stop music

Exclusive video premieres, music documentaries and much more in store for Apple Music

Humans never seem to learn – but starting today our Phones do: Big-time

That’s a Strong Statement, Dude, what R you? A Fanboy?

Computational Photography is Today’s biggest buzzword (not counting 5G)

iPhone 12 Pro Max

Use this powerful setting for Screen-shot Back-Tap or many other actions

Infinite Flexibility is built-in to iOS14, you just need to choose your custom settings

Check out other iOS 14 quick & easy tips:

New Reports call for laws to rein in giant monopolies

Generally in gridlock and inept, this is one area where Government must act decisively

Hints and Leaks are becoming commonplace – this time it’s the features that wow

When Apple delays (as with the MagSafe surprise just announced) good things happen…

A Simple but Fun Trick to use: New iOS14 Markup feature: Drawing Perfect Shapes

All-in-one subscription bundle for Music, TV Plus, and more

The writing is on the wall – but it’s about to collapse: privacy wars 2021

Why there was never any privacy protection built into the internet before now, one day will be seen as a mystery

Above: Changes to search in the new iOS14, iPadOS14 and macOS 11 Big Sur

Along with watchOS7 it’s all new with 100s of features to learn

Apple News goes Audio: Built in articles out loud

Privacy features delayed due to Facebook being terrified but coming soon

Above: Changes to search in the new iOS14, iPadOS14 and macOS 11 Big Sur

Searches might finally find what you want, coming soon

Apple gives you bang for your buck

Better, Faster, yet still Affordable

Yes that includes Netflix -and-chill text invites

Privacy is extremely high on Apple’s list

Apple News Plus Audio features may remove “boring” from the aggregator

The juicy bits are in the software interface

New features create a more streamlined travel experience & totally new functionality

Recommendations from top travel resources coming now with “My Guides”

Bike riders and electric vehicle excursions are one of the cool new features

Custom personalization, Face sharing and, yes, Dance…

Pre-loaded styles and intelligence can set you free

Apple features expose the worst of predatory surveillance by Facebook, Amazon and Google

Infinite Tracking Epitaph: Apple’s EcoSystem will Protect Users Privacy

Tracking the Trackers will Change Your Life

Use these updates to explore and plan your next adventure

Plan a trip with travel recommendations via Guides

Useful new features for bike riders and EV excursions

Each of the big four have new strategies to diversify into each other’s garden

Change is welcome, especially at zero percent

Apple will expose the worst of predatory surveillance by Facebook, Amazon and Google with new privacy features

The Beginning of the End for Infinite Tracking: Apple’s EcoSystem will Protect Users Privacy

Tracking the Trackers will Change Your Life

Stay connected, active and now terribly in Style

Share your Watch face creations with others

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